When evaluating survey software, the most important thing to look for is usability -- this means whether it will solve the challenge or will it help us achieve the goal we are purchasing it for. If yes, are we ready for it in terms of our tech stack and team skills too?
I work on marketing operations side and head the automation, CRM, and martech stack. I have helped in implementing transition from pardot to marketo, customized salesforce internal stakeholder UX's, 6sense integrations etc. These experiences and many others have given me a…
