CleverTap Reviews

Name: CleverTap
Brand: CleverTap
Rating: 4.3 (5 reviews)

Vendor: CleverTap

4.3 out of 5

5 reviews
100% willing to recommend

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What is CleverTap?

CleverTap is the modern, integrated, Retention Cloud that empowers digital consumer brands increase customer retention and lifetime value. For brands that understand and value user retention, CleverTap drives context and individualization with the help of a unified, deep data layer, AI/ML powered insights & automation. Our patent pending ARC Engine, was invented to solve for scale, speed and security, which combined with unlimited data storage is the secret sauce to retention success.

CleverTap is the #4 ranked solution in top Mobile Marketing and Advertising solutions. PeerSpot users give CleverTap an average rating of 8.6 out of 10. CleverTap is most commonly compared to Amplitude: CleverTap vs Amplitude.

Featured CleverTap reviews

Carol Gabriel

Senior Software Engineer at Unisys

CleverTap helps in enhancing the user experience, increasing engagement, and keeping track of events, for example, which user clicked which event and what actions took place. It even notices which services have not been used for a long time and reminds about it. The analytics is good, and the communication made by CleverTap through emails and SMS is effective. Additionally, push notifications are great, and the segmentation of customers is excellent, including Omnichannel journeys. CleverTap has positively impacted my organization by increasing engagement, increasing activation and reactivation. I have seen a plus 30% open rate for push notifications, a plus 3% conversion rate, and a 20% return on investment for growth.

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Garima Vyas Purohit

Sr manager Corporate Training and Placement at a educational organization with 1,001-5,000 employees

One area where I feel there could be improvement is the ease of use for non-technical teams. While the platform offers powerful features such as segmentation, analytics, and campaign management, new users may need some time to fully understand how to navigate the dashboard and configure campaigns effectively. For teams in an academic institution or non-technical environment, a more guided onboarding experience, such as step-by-step workflows, a simplified dashboard, or built-in tutorials would make the initial learning curve easier. This would also allow teams to start using the platform more confidently without requiring extensive technical support. Another important improvement could be clearer visualization of engagement data so that the user can quickly interpret insights and make communication decisions faster. Overall, the functionality is strong, but improving usability and onboarding would make the platform even more accessible for a wide range of users. In addition to the usability and onboarding, another area that could be enhanced is integration with other commonly used platforms. For institutions such as ours, it would be helpful if the platform could connect more seamlessly with student information systems or learning management platforms, so that audience segmentation and communication could be managed even more efficiently. Support documentation and quick help resources are generally useful, but having more examples or use cases specifically designed for non-marketing environments would make adoption easier for teams in education or similar sectors. Sometimes the features are explained mainly from a marketing perspective, whereas organizations such as ours use them for engagement and communication. Overall, the platform is quite capable, but improving integration and providing more context-specific guidance would make it even more practical for a broader set of users.

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Tom Cruice

Network Engineer at AT&T

The best features CleverTap offers include multi-platform engagement, funnel data, and marketing automation options. Among those features, I find event tracking, user profiles, cohorts based on attributes, and visualization of data to be the most impactful. Overall, it helps enhance user experience, increase engagement, and keep track of events such as which user clicked which event and what actions were taken. CleverTap has positively impacted my organization by saving manual work through automation, as it most probably saves thirty to forty percent of my manual work every day. It helps in real-time marketing, and I appreciate that CleverTap is not expensive compared to some of the competitors in the market, making it very cost-effective. However, some bugs have led me not to capture certain user events, which needs improvement.

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CleverTap mindshare

As of April 2026, the mindshare of CleverTap in the Mobile Marketing and Advertising category stands at 10.3%, down from 19.4% compared to the previous year, according to calculations based on PeerSpot user engagement data.

Mobile Marketing and Advertising Mindshare Distribution
Product	Mindshare (%)
CleverTap	10.3%
Braze	12.9%
Leanplum	10.2%
Other	66.6%

Mobile Marketing and Advertising

Key learnings from peers

Last updated Mar 30, 2026

Valuable Features

"We have seen clear measurable return on investment after implementing CleverTap, both in terms of revenue impact and operational efficiency."
"CleverTap has been really useful for me, and I think I don't need to add anything more."
"Since I started using CleverTap, I have seen some improvements, especially because it has been very efficient and perfect for my organization."

Room for Improvement

"From a product manager's perspective, CleverTap follows a usage-based and tier pricing model, which is fairly standard for customer engagement platforms, but it comes with both advantages and some complexity."
"One area where I feel there could be improvement is the ease of use for non-technical teams."
"I intend to use CleverTap extensively for a campaign, but there are constraints with many features not up to mark or due to broken features."

These insights are based on the in-depth reviews provided by peers to help you make a better buying decision.

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Learn more about CleverTap

With CleverTap, you have a powerful suite of features and capabilities, including

- Real-time analytics to uncover user trends and track behaviors

- Actionable segments to perfect your targeting

- Visually rich way to build and deliver omnichannel campaigns in seconds

- Omnichannel engagement channels across mobile, web, and the in-app experience

- Purpose-built tools for optimizing all of your campaigns

In 2021, customers used CleverTap to send over 1 trillion messages, and create about 9 million campaigns!

To know more about pricing, visit https://clevertap.com/pricing/.

CleverTap was previously known as WizRocket.

CleverTap customers

Over 10,000 leading mobile brands use CleverTap to achieve their retention and engagement goals, growing their long-term revenue.

Here are some of our customers -

- Vodafone Idea

- SonyLIV

- Daimler

- Gojek

- Carousell

- Premier League

Product Categories

Mobile Marketing and Advertising

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CleverTap Reviews Summary
Author info	Rating	Review Summary
Senior Software Engineer at Unisys	4.5	I find CleverTap excellent for engagement, analytics, and targeted campaigns, achieving strong ROI and increased conversions. Its stability and scalability are impressive, though it needs better new user tutorials and an easier interface. Overall, I rate it 9/10 for its efficiency and positive impact.
Sr manager Corporate Training and Placement at a educational organization with 1,001-5,000 employees	4.0	I found CleverTap effective for student engagement, using its segmentation, analytics, and scheduling for targeted communication, improving participation and efficiency. While stable, enhanced usability for non-technical users and integrations are needed. Overall, an 8/10 experience.
Network Engineer at AT&T	4.0	I use CleverTap for user tracking, automated campaigns, and behavioral analytics, finding it stable, scalable, and cost-effective. It significantly improves engagement and ROI, though I suggest enhancing specific user tracking and simplifying the interface for new users.
Product Analyst at MA startup	4.0	CleverTap helps me drive user engagement and retention through advanced segmentation, behavioral analysis, and real-time campaigns. It significantly improved retention metrics, feature adoption, and product decision-making, offering strong ROI and excellent support.
Technical Lead at a tech services company with 501-1,000 employees	5.0	I find CleverTap exceptional for marketing automation, user tracking, and targeted campaigns. Its easy setup and great support significantly boost my app's revenue and stability, effectively promoting products and analyzing user behavior. I rate it 10/10.

CleverTap Reviews

What is CleverTap?

Featured CleverTap reviews

CleverTap mindshare

Valuable Features

Room for Improvement

Compare CleverTap with alternative products

Learn more about CleverTap

CleverTap customers

Related questions

Product Categories

Popular Comparisons