Manager, Customer Success at a real estate/law firm with 501-1,000 employees
May 25, 2026
Appsflyer is one of the strongest platforms for mobile attribution, deep linking, and ecosystem integration, and it actually delivers strong value for performance driven brands.
Product Engineer at a non-profit with 51-200 employees
May 23, 2026
There is a very big positive impact from using Appsflyer, as implementing it gives us much clearer visibility into campaign quality and user behaviors, with a significant improvement in ROAS optimization.
Engineering Manager at a comms service provider with 11-50 employees
Jun 7, 2026
Appsflyer has positively impacted the organization by helping increase revenue and reduce user acquisition costs, allowing for more users at a cheaper cost.
Software Development Engineering Testing at HighLevel
Jun 4, 2026
Appsflyer has been a major key resource for having a positive impact and giving the organization much better visibility into user acquisition and user behavior.
A specific positive outcome I've seen from using Appsflyer is getting insights into iOS with their single source of truth, which I use consistently for data analysis and getting a report that is agreeable between the client and me.
Manager, Customer Success at a real estate/law firm with 501-1,000 employees
May 25, 2026
Some clients also mention that the pricing for Appsflyer can become expensive as apps scale and attribution volumes grow, especially for high growth consumer apps.
Product Engineer at a non-profit with 51-200 employees
May 23, 2026
One challenge is attribution discrepancies; sometimes the numbers among Appsflyer, Meta, and Google internal backend events do not match, especially after iOS ATT changes.
I feel that a feature improvement would be beneficial. After performing all the user actions, we were supposed to wait a few minutes, maybe two or five, and then check Appsflyer to download it, as there is no UI or UX to display user journey actions and properties directly.
Software Development Engineering Testing at HighLevel
Jun 4, 2026
One area is reporting flexibility. The platform provides a lot of useful data, but more customization options for dashboards and reports would help different teams tailor insights to their specific needs.
I would say sometimes the integration could be a bit tough, especially because I struggled when I was integrating Appsflyer into my Apple Search Ads and my iOS application.
