What is our primary use case?
During my live project, I used CARTO as an interface to access GeoJSON files and other geospatial data while analyzing very different aspects, including population, satellite imagery, and identifying patterns based on geographical data.
My main use case for CARTO is primarily that functionality. Additionally, CARTO helped us with citing existing data about patterns in a specific area. To map it out and visualize it, CARTO was of great help, and linking it with different workforces and different platforms made it even more useful.
What is most valuable?
According to me, the best features of CARTO are, firstly, the visualization of maps and satellite imageries. Additionally, it has a cloud native architecture, so CARTO eliminates data fragmentation and technical bottlenecks that other GIS systems experience. It has an in-built AI agent, which makes the work very easy because I do not have to work manually as I did previously. CARTO also has an analytics toolbox and workflows, which makes it easy to plot and analyze data.
Regarding how the AI agent helped me in my project, it has an Agent Configuration Assistant which helped me design, set up, and iterate on agents using natural language. I can simply state what I want naturally without having to use a lot of technical terminology because I come from a management background and may not know the technical details. It understands that and supports Claude, so there is very good compatibility.
In the visualization aspect of CARTO, I found an auto styling feature that automatically analyzes map data, identifies trends and relationships, and highlights them by applying the best visual layers. I do not have to think about what to move forward with; it automatically provides recommendations which are very handy.
CARTO has positively impacted my organization and project because I was previously using traditional GIS systems. We had a team of five or six people, with some who knew the technical aspects and some who saw it from a business perspective. The cross-team accessibility that CARTO provided made it much easier for us as analysts to give a decision to a company because I could understand the technical data and translate it for laypeople as well. That made it easier for decision-makers to understand what we were trying to communicate.
What needs improvement?
If I consider how CARTO can be improved, the AI agent can become better eventually because we are in a changing landscape. CARTO could expand their LLM support; right now, it operates more on Claude as an AI agent. If it could include Azure, which is for Microsoft, or AWS Bedrock, which is for Amazon, it would help us integrate data more easily. I did not find many restrictions or problems beyond that.
If CARTO had better compatibility with Microsoft, it could present data forward better because the connectivity becomes difficult. One major aspect we found as a hindrance was the pricing; it felt too expensive for us. We were students at that time, so it was very expensive, and there are many cheaper alternatives available. The high cost became tedious for us.
For how long have I used the solution?
I have been using CARTO for a good seven to eight months.
What do I think about the stability of the solution?
CARTO is stable; however, it buffers a lot with heavy data sets.
What do I think about the scalability of the solution?
CARTO can handle larger projects or data sets, but it does buffer a lot. Compared to offline software, it takes a lot of time, though it can handle it; it is just time-consuming.
How are customer service and support?
I did not have the need to interact with the CARTO customer support team.
Which solution did I use previously and why did I switch?
Earlier, I used QGIS as software and then had different visualization tools for viewing purposes, such as Kepler. The only reason for my switch was firstly that it was recommended to us and secondly, the cross-platform team accessibility. If I am using CARTO, my peers can use it at the same time, making it better for us in terms of compatibility and synchronization.
How was the initial setup?
We used CARTO as students, and there was a trial period for fourteen days. Once our fourteen days ended, it became very expensive and we lost our workflows in the process because working on any project takes more than fourteen days. The entire setup was very pricey for us being students.
What was our ROI?
For our project, it was really helpful and a great learning opportunity. From the organization perspective for whom we were doing this project, CARTO saved them a lot of hassle and tons of money because the information we provided based on maybe a twenty to thirty day research using the software would have required at least six to eight months of the same amount of research. Time was saved for them significantly.
What's my experience with pricing, setup cost, and licensing?
There was a trial period for fourteen days. Once our fourteen days ended, it became very expensive and we lost our workflows in the process because working on any project takes more than fourteen days. The entire setup was very pricey for us being students.
Which other solutions did I evaluate?
Before selecting CARTO, I evaluated QGIS, which overall was one hundred percent free and open source. The only downside is that on QGIS, I had to download it on my laptop or Windows system, which became restrictive. At that point, CARTO being cloud native made it easier for us to synchronize and for a business use case. QGIS is good for learning purposes, but for scaling purposes, I do not think it goes a long way.
What other advice do I have?
I definitely saved a lot of time using CARTO, and it helped me because I do not come from a very technical background, so it provided me ease and the capability to use such software and give recommendations without actually going into the technical details and focusing on the problem the company had.
The advice I would give to others looking into using CARTO is to do a breakeven analysis for themselves on what amount they will be earning using the software before investing in it because of the price question. Secondly, I would suggest that if they are working on teams or any large organization or enterprise-based system, then CARTO is very use specific. I would rate this review an eight out of ten.
Which deployment model are you using for this solution?
Private Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Other