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Acquia Digital Experience Platform (DXP) vs Adobe Experience Manager comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Acquia Digital Experience P...
Ranking in Digital Experience Platforms (DXP)
4th
Average Rating
8.2
Number of Reviews
4
Ranking in other categories
No ranking in other categories
Adobe Experience Manager
Ranking in Digital Experience Platforms (DXP)
1st
Average Rating
8.2
Reviews Sentiment
6.3
Number of Reviews
29
Ranking in other categories
Enterprise Content Management (4th), Web Content Management (1st), Enterprise Social Software (4th)
 

Mindshare comparison

As of February 2026, in the Digital Experience Platforms (DXP) category, the mindshare of Acquia Digital Experience Platform (DXP) is 2.4%, up from 0.5% compared to the previous year. The mindshare of Adobe Experience Manager is 14.3%, down from 19.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Digital Experience Platforms (DXP) Market Share Distribution
ProductMarket Share (%)
Adobe Experience Manager14.3%
Acquia Digital Experience Platform (DXP)2.4%
Other83.3%
Digital Experience Platforms (DXP)
 

Featured Reviews

Adrian Campanelli - PeerSpot reviewer
Director at Realmedia Network
Great digital DXP platform with asset management features and personalization tools but has unclear platform sizing
One area for improvement is how Acquia sizes its platform for customers, which can be ambiguous and often results in penalties after doing business. Issues with defining site requests and visits are not standard in the market. They also need to improve their support and technical advisory services. The manuals provided lacked clear and complete information.
Hilax Chamberlain - PeerSpot reviewer
Digital Marketing Manager at Ford Motor Company
Centralized content management has unified our digital channels and delivers consistent experiences
Adobe Experience Manager offers enterprise-level digital assets management and very robust customization, brand value consistency, and omnichannel delivery. It saves development and maintenance time. The digital asset management and omnichannel delivery features have benefited my team by managing our digital assets, ensuring brand consistency, and enabling us to deliver customized content easily to our clients. Organizing and obtaining information from results is beneficial. Strengthening our online experience as a brand is valuable. Easy integration with other Adobe services improves productivity and provides a smooth experience. Adobe Experience Manager has positively impacted my organization by enabling component and page reuse, which reduces application size. It saves manual effort for maintaining all applications, improves traffic, and ensures consistency across all our applications. It provides better security, scalability, and makes our applications more robust.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Every user is almost like a mini administrator, which spoke well to how they were connected globally."
"Acquia ensures we always have the latest releases available, which is a positive step forward in growth."
"One of the most valuable aspects is working with a recognized firm, which sometimes surpasses the commercial and marketing requirements for big customers."
"Content Hub provides a centralized way to manage content."
"Adobe Experience Manager is one of the best enterprise-level content management and digital experience platforms available."
"The best feature is the experience fragment; if you want to replicate content across multiple websites with 1,000 or 20,000 pages, this feature helps accomplish it in a fraction of seconds."
"Adobe Experience Manager is a content management system, and we use it to create and manage a website."
"Being able to connect everything to one universal system was a game changer for us, giving us an overall better digital experience."
"Adobe Experience Manager offers several best features, including user-friendliness and a more secure platform than any other content management systems I have worked with."
"Easy to work with the solution."
"I've used several CMS tools, but Adobe Experience Manager is feature-rich, especially for web security and content management. It's more efficient to manage content on Adobe Experience Manager, and you can do a lot with it, such as updating content at any time, and on any platform, even from mobile or tablet. Adobe Experience Manager is still getting updated daily, and it's the best CMS tool in the market for me. I like that you can manage assets in Adobe Experience Manager. I also like that the solution has an analytics dashboard that shows you where the traffic comes from, how many clicks come from a specific location, the number of clicks and impressions, etc. Adobe Experience Manager can be accessed by other teams, for example, the digital media department of my company, so the solution can be used and updated per each team's requirement. Adobe Experience Manager is more than just a web developer tool, as it also allows visibility tracking and has other uses. I also like that the GUI for Adobe Experience Manager is straightforward and catchy. It has separate folders and icons, so using Adobe Experience Manager isn't tough. The solution is straightforward to use and handle."
"The integration of customer behavior and website setup is impressive."
 

Cons

"One area for improvement is the way Acquia sizes their platform for customers, which can be quite ambiguous and often results in penalties after doing business."
"In terms of scalability, Acquia is not suitable for e-commerce; it's more suited for content publishing and marketing websites."
"Once the site was originally developed, it needed to be transferred onto Acquia, which was quite a task."
"In Site Factory, the provisioning of environments can take time."
"Adobe Experience Manager needs more optimization. The frequency of components where we have vitals of a page or an app needs to be optimized because these are heavy Java codes along with some AEM developments."
"I assigned a rating of eight because there are certain limitations we must consider, and there are restrictions in Adobe Experience Manager that we cannot resolve."
"Adobe Experience Manager's pricing could be improved."
"The licensing model is opaque, and technical support could be improved, especially for smaller companies."
"The licensing plus implementation and maintenance cost is very expensive, making it not suitable for small organizations, and the setup is very complex."
"Tool-wise, the Adobe Experience Manager support team is not very responsive when the user face issues in AEM as a Cloud Service."
"Adobe Experience Manager could improve by allowing the reuse of components like a progress bar across multiple pages to make the development process more efficient."
"The pricing and setup cost for Adobe Experience Manager is a bit higher compared to different content management tools."
 

Pricing and Cost Advice

Information not available
"It's really costly."
"Users have to pay a yearly licensing fee to use the solution, which is highly-priced."
"There's a free trial for one month for Adobe Experience Manager, which you can use for learning purposes, then, after the trial period, you'll need to purchase the license. Adobe offers a few plans for Adobe Experience Manager, but I'm unaware of how much my company is paying."
"It's a costly solution. I would rate the price at two out of five on a scale from one to five, where one is the most expensive and five is the most competitive."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
14%
Computer Software Company
10%
Manufacturing Company
9%
Retailer
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise2
Large Enterprise22
 

Questions from the Community

What is your experience regarding pricing and costs for Acquia Digital Experience Platform (DXP)?
Acquia licensing works on a yearly subscription basis. The subscription amount is typically covered by the client as part of the agreement. I'm not sure about the current pricing, but it was a year...
What needs improvement with Acquia Digital Experience Platform (DXP)?
In terms of scalability, Acquia is not suitable for e-commerce; it's more suited for content publishing and marketing websites. Due to security concerns, Acquia and Drupal have not gained strength ...
What is your primary use case for Acquia Digital Experience Platform (DXP)?
I use Acquia primarily for front-end development and building reusable components. We employ a model approach with the paragraph model to build reusable components and layout builders. We also util...
What do you like most about Adobe Experience Manager?
It is easy to learn. You don't need to be an advanced Java developer.
What needs improvement with Adobe Experience Manager?
Adobe Experience Manager could be improved by making it more reliable for all developers to access, rather than restricting access to a certified pool of resources or developers. We also have anoth...
What is your primary use case for Adobe Experience Manager?
Adobe Experience Manager manages most of our websites, and content management is conducted exclusively through the AEM platform. Whenever we need to publish a new page, blog, or podcast, we access ...
 

Also Known As

No data available
Adobe Day CQ5, Ektron Social Marketing, Episerver Content Cloud, Adobe CQ5
 

Overview

 

Sample Customers

ABInBev, MARS, Bayer, and more.
Metra
Find out what your peers are saying about Acquia Digital Experience Platform (DXP) vs. Adobe Experience Manager and other solutions. Updated: December 2025.
881,733 professionals have used our research since 2012.