Sprinklr and Adobe Experience Cloud are both competing in the digital engagement and customer experience domains. Adobe Experience Cloud is considered superior due to its comprehensive feature set that enhances its perceived value proposition.
Features: Sprinklr provides strong social media management with real-time engagement, analytics, and integrations. Adobe Experience Cloud offers a wide range of marketing automation tools, data-driven marketing, and a comprehensive approach to customer experience management.
Ease of Deployment and Customer Service: Adobe Experience Cloud has a structured deployment strategy and thorough training programs. Sprinklr is known for personalized support and a quicker implementation process, impacting time-to-value.
Pricing and ROI: Sprinklr has competitive initial pricing attracting cost-conscious buyers, with ROI focused on social media metrics. Adobe Experience Cloud, albeit potentially higher in cost, is noted for delivering greater ROI through its extensive analytics, justifying the setup cost over time.
| Product | Market Share (%) |
|---|---|
| Sprinklr | 2.4% |
| Adobe Experience Cloud | 3.5% |
| Other | 94.1% |
| Company Size | Count |
|---|---|
| Small Business | 1 |
| Midsize Enterprise | 5 |
| Large Enterprise | 6 |
Adobe Experience Cloud gives you access to an integrated set of solutions to build campaigns, manage your advertising, and gain deep intelligence about your business. And it’s all unified through powerful core services that give you access to your customer profiles, centralized assets, powerful tagging, and an ecosystem of partners and developers to extend the value of all the solutions. It’s everything you need to orchestrate a great customer experience.
Sprinklr provides a comprehensive Unified-CXM Platform offering AI analytics, automation, integration with CRMs, and social media management to enhance customer interactions and operational efficiency.
Sprinklr is designed to support data-driven decisions by offering tools for social media management, content scheduling, and automation. It allows businesses to seamlessly manage customer interactions across channels, leveraging custom rule engines and AI analytics. While its customization, reporting, and case management features are appreciated, improvements in integrations and live support are noted. Users find onboarding complex and seek a more streamlined interface and advanced features like enhanced CRM interaction and post-editing capabilities. The platform is particularly useful in managing omnichannel engagement, integrating platforms like Facebook, WhatsApp, LinkedIn, YouTube, and Instagram, and providing extensive analytics and reporting.
What are the key features of Sprinklr?Sprinklr is particularly effective for industries like cryptocurrency, where managing customer interactions via chatbots, live agents, and integrated platforms such as Facebook and WhatsApp is vital. Businesses use it for social listening, analytics, and advertising on platforms like LinkedIn and Instagram, benefiting from modules focused on care, engagement, listening, and advertising.
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