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Adobe Experience Manager vs Kentico comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Adobe Experience Manager
Ranking in Web Content Management
1st
Ranking in Digital Experience Platforms (DXP)
1st
Average Rating
8.2
Reviews Sentiment
6.3
Number of Reviews
30
Ranking in other categories
Enterprise Content Management (3rd), Enterprise Social Software (5th)
Kentico
Ranking in Web Content Management
20th
Ranking in Digital Experience Platforms (DXP)
18th
Average Rating
9.0
Number of Reviews
2
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of March 2026, in the Web Content Management category, the mindshare of Adobe Experience Manager is 9.6%, down from 11.2% compared to the previous year. The mindshare of Kentico is 1.8%, up from 1.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Content Management Mindshare Distribution
ProductMindshare (%)
Adobe Experience Manager9.6%
Kentico1.8%
Other88.6%
Web Content Management
 

Featured Reviews

Hilax Chamberlain - PeerSpot reviewer
Digital Marketing Manager at Ford Motor Company
Centralized content management has unified our digital channels and delivers consistent experiences
Adobe Experience Manager offers enterprise-level digital assets management and very robust customization, brand value consistency, and omnichannel delivery. It saves development and maintenance time. The digital asset management and omnichannel delivery features have benefited my team by managing our digital assets, ensuring brand consistency, and enabling us to deliver customized content easily to our clients. Organizing and obtaining information from results is beneficial. Strengthening our online experience as a brand is valuable. Easy integration with other Adobe services improves productivity and provides a smooth experience. Adobe Experience Manager has positively impacted my organization by enabling component and page reuse, which reduces application size. It saves manual effort for maintaining all applications, improves traffic, and ensures consistency across all our applications. It provides better security, scalability, and makes our applications more robust.
reviewer1384113 - PeerSpot reviewer
President at a tech services company with 501-1,000 employees
Flexible, offers helpful web templates, and has good connectivity with third-party applications
Kentico is one of the top solutions on the magic quadrant. Currently, all of the development that we do, we hard-code ourselves. We don't use local development frameworks for other systems. We are looking to expand our use of Kentico by adding no-code or low-code products for rapid development. My advice for anybody who is implementing Kentico is that if they are transitioning into it then be sure to use a phased approach. Don't try to migrate everything right away. I suggest doing it over time and become familiar with the system. If it is only one site then it will not be too difficult, but normally, there are multiple sites. I would rate this solution an eight out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Adobe Experience Manager is one of the best enterprise-level content management and digital experience platforms available."
"The integration of customer behavior and website setup is impressive."
"Adobe Experience Manager has had a positive impact by improving content management efficiency and consistency across digital channels."
"Adobe Experience Manager is a content management system, and we use it to create and manage a website."
"The integration of customer behavior and website setup is impressive."
"I like the native applications such as Adobe Target, Adobe Analytics, and Adobe Experience Platform. Because of these, it's very easy to connect and obtain reports on how my website is doing, how many have visited it, how frequently, etc. The multiple publisher concept is one of the best parts of this solution."
"Adobe Experience Manager has made document management smoother because many people use Adobe, making it simpler for me to modify and resend PDF documents."
"Easy to work with the solution."
"The most valuable features are its integration capabilities and advanced marketing suite."
"I would say they have a modern, flexible, agile content management system."
 

Cons

"I haven't seen any areas for improvement in Adobe Experience Manager as it's a full-fledged CMS tool, and Adobe is already working on enhancements for the solution. Adobe is working to make Adobe Experience Manager more valuable and easier to use for any user, even non-technical ones, through multiple components and templates. Day by day, Adobe provides the latest update to Adobe Experience Manager, and if my team needs any particular change, it just needs to be reported to the Adobe team. As Adobe Experience Manager has a broad scope and a lot of use cases and features, it's a solution that requires some time and effort from you in terms of learning, especially if you're implementing it for different clients, which could be an area for improvement."
"I assigned a rating of eight because there are certain limitations we must consider, and there are restrictions in Adobe Experience Manager that we cannot resolve."
"This review attempts to sum up the miserable experience of using Ektron from a developer's perspective, a server administrator's perspective, and the actual end content editor's perspective."
"Adobe Experience Manager is a powerful platform, but there are a few areas where it could improve."
"The licensing plus implementation and maintenance cost is very expensive, making it not suitable for small organizations, and the setup is very complex."
"In comparison to other CMS products, Adobe Experience Manager is missing some capabilities such as proper versioning or a better versioning system and backend connectivity. If something is deleted in AEM, the user cannot recover it. You have to call technical support, and they will need to recover the whole instance. So, it's really difficult. For example, if you delete a page, you cannot recover it. There should be an option to recover it. In AEM, you have to go to the previous state of the instance itself or the virtual machine, and you have to restore everything, which is not good."
"Many people complain about the price as it's one of the most expensive tools."
"There is a feature missing where if content is created on the UAT environment and needs to be transferred or synced to the production environment, there is no direct way of doing the sync."
"This product needs an out of the box Intranet/Extranet Solution."
"They don't have a lot of libraries, which is something that they can improve on."
 

Pricing and Cost Advice

"It's a costly solution. I would rate the price at two out of five on a scale from one to five, where one is the most expensive and five is the most competitive."
"It's really costly."
"There's a free trial for one month for Adobe Experience Manager, which you can use for learning purposes, then, after the trial period, you'll need to purchase the license. Adobe offers a few plans for Adobe Experience Manager, but I'm unaware of how much my company is paying."
"Users have to pay a yearly licensing fee to use the solution, which is highly-priced."
"The licensing fees are probably about $100,000 USD per year."
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Top Industries

By visitors reading reviews
Financial Services Firm
14%
Computer Software Company
9%
Manufacturing Company
9%
Retailer
6%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise2
Large Enterprise23
No data available
 

Questions from the Community

What do you like most about Adobe Experience Manager?
It is easy to learn. You don't need to be an advanced Java developer.
What needs improvement with Adobe Experience Manager?
Adobe Experience Manager performs well overall, though some improvements could be made. Bug troubleshooting is challenging and requires developer expertise. Pricing is higher and not as pocket-frie...
What is your primary use case for Adobe Experience Manager?
Adobe Experience Manager is one of the most powerful and scalable CMS platforms I have ever used. It serves as our central content management tool for managing all our applications and delivering a...
Does Kentico provide good options for marketing?
Absolutely! I can't stress enough how important marketing is for the digital experience you're giving to customers. If you want to reach your clients through multiple channels, each type of content...
What is the content management system of Kentico like?
In my experience, Kentico has been a very flexible and easy-to-use content management system. Keep in mind that we haven't been using it for a while because our management decided to change DXPs fo...
What do you use Kentico for?
Hello, I think Kentico will serve you well as a digital experience platform and especially for commerce purposes. We at my company have been using this feature of the DXP as well because we recentl...
 

Also Known As

Adobe Day CQ5, Ektron Social Marketing, Episerver Content Cloud, Adobe CQ5
No data available
 

Overview

 

Sample Customers

Metra
Gibson Musical Instruments, Mazda, Segway, Twinings, Ingram Micro, Allergan, Kingspan
Find out what your peers are saying about Adobe Experience Manager vs. Kentico and other solutions. Updated: March 2026.
884,873 professionals have used our research since 2012.