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Adobe Experience Manager vs Kentico comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Adobe Experience Manager
Ranking in Web Content Management
1st
Ranking in Digital Experience Platforms (DXP)
1st
Average Rating
8.2
Reviews Sentiment
6.3
Number of Reviews
29
Ranking in other categories
Enterprise Content Management (4th), Enterprise Social Software (4th)
Kentico
Ranking in Web Content Management
18th
Ranking in Digital Experience Platforms (DXP)
16th
Average Rating
9.0
Number of Reviews
2
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of February 2026, in the Web Content Management category, the mindshare of Adobe Experience Manager is 9.5%, down from 11.4% compared to the previous year. The mindshare of Kentico is 1.8%, up from 1.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Content Management Market Share Distribution
ProductMarket Share (%)
Adobe Experience Manager9.5%
Kentico1.8%
Other88.7%
Web Content Management
 

Featured Reviews

Hilax Chamberlain - PeerSpot reviewer
Digital Marketing Manager at Ford Motor Company
Centralized content management has unified our digital channels and delivers consistent experiences
Adobe Experience Manager offers enterprise-level digital assets management and very robust customization, brand value consistency, and omnichannel delivery. It saves development and maintenance time. The digital asset management and omnichannel delivery features have benefited my team by managing our digital assets, ensuring brand consistency, and enabling us to deliver customized content easily to our clients. Organizing and obtaining information from results is beneficial. Strengthening our online experience as a brand is valuable. Easy integration with other Adobe services improves productivity and provides a smooth experience. Adobe Experience Manager has positively impacted my organization by enabling component and page reuse, which reduces application size. It saves manual effort for maintaining all applications, improves traffic, and ensures consistency across all our applications. It provides better security, scalability, and makes our applications more robust.
reviewer1384113 - PeerSpot reviewer
President at a tech services company with 501-1,000 employees
Flexible, offers helpful web templates, and has good connectivity with third-party applications
Kentico is one of the top solutions on the magic quadrant. Currently, all of the development that we do, we hard-code ourselves. We don't use local development frameworks for other systems. We are looking to expand our use of Kentico by adding no-code or low-code products for rapid development. My advice for anybody who is implementing Kentico is that if they are transitioning into it then be sure to use a phased approach. Don't try to migrate everything right away. I suggest doing it over time and become familiar with the system. If it is only one site then it will not be too difficult, but normally, there are multiple sites. I would rate this solution an eight out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I like the native applications such as Adobe Target, Adobe Analytics, and Adobe Experience Platform. Because of these, it's very easy to connect and obtain reports on how my website is doing, how many have visited it, how frequently, etc. The multiple publisher concept is one of the best parts of this solution."
"The most valuable features of Adobe Experience Manager include its capability to manage content and create reusable fragments."
"I like the profiling and segmentation."
"The integration of customer behavior and website setup is impressive."
"I've used several CMS tools, but Adobe Experience Manager is feature-rich, especially for web security and content management. It's more efficient to manage content on Adobe Experience Manager, and you can do a lot with it, such as updating content at any time, and on any platform, even from mobile or tablet. Adobe Experience Manager is still getting updated daily, and it's the best CMS tool in the market for me. I like that you can manage assets in Adobe Experience Manager. I also like that the solution has an analytics dashboard that shows you where the traffic comes from, how many clicks come from a specific location, the number of clicks and impressions, etc. Adobe Experience Manager can be accessed by other teams, for example, the digital media department of my company, so the solution can be used and updated per each team's requirement. Adobe Experience Manager is more than just a web developer tool, as it also allows visibility tracking and has other uses. I also like that the GUI for Adobe Experience Manager is straightforward and catchy. It has separate folders and icons, so using Adobe Experience Manager isn't tough. The solution is straightforward to use and handle."
"Being able to connect everything to one universal system was a game changer for us, giving us an overall better digital experience."
"Adobe Experience Manager has made document management smoother because many people use Adobe, making it simpler for me to modify and resend PDF documents."
"Adobe Experience Manager is pretty stable."
"I would say they have a modern, flexible, agile content management system."
"The most valuable features are its integration capabilities and advanced marketing suite."
 

Cons

"Adobe Experience Manager's pricing could be improved."
"The licenses are very expensive."
"The solution's pricing and stability could be improved."
"The licensing model is opaque, and technical support could be improved, especially for smaller companies."
"In comparison to other CMS products, Adobe Experience Manager is missing some capabilities such as proper versioning or a better versioning system and backend connectivity. If something is deleted in AEM, the user cannot recover it. You have to call technical support, and they will need to recover the whole instance. So, it's really difficult. For example, if you delete a page, you cannot recover it. There should be an option to recover it. In AEM, you have to go to the previous state of the instance itself or the virtual machine, and you have to restore everything, which is not good."
"Tool-wise, the Adobe Experience Manager support team is not very responsive when the user face issues in AEM as a Cloud Service."
"Adobe Experience Manager needs more optimization. The frequency of components where we have vitals of a page or an app needs to be optimized because these are heavy Java codes along with some AEM developments."
"Adobe Experience Manager could improve by allowing the reuse of components like a progress bar across multiple pages to make the development process more efficient."
"They don't have a lot of libraries, which is something that they can improve on."
"This product needs an out of the box Intranet/Extranet Solution."
 

Pricing and Cost Advice

"Users have to pay a yearly licensing fee to use the solution, which is highly-priced."
"It's really costly."
"It's a costly solution. I would rate the price at two out of five on a scale from one to five, where one is the most expensive and five is the most competitive."
"There's a free trial for one month for Adobe Experience Manager, which you can use for learning purposes, then, after the trial period, you'll need to purchase the license. Adobe offers a few plans for Adobe Experience Manager, but I'm unaware of how much my company is paying."
"The licensing fees are probably about $100,000 USD per year."
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Top Industries

By visitors reading reviews
Financial Services Firm
14%
Computer Software Company
10%
Manufacturing Company
9%
Retailer
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise2
Large Enterprise22
No data available
 

Questions from the Community

What do you like most about Adobe Experience Manager?
It is easy to learn. You don't need to be an advanced Java developer.
What needs improvement with Adobe Experience Manager?
Adobe Experience Manager could be improved by making it more reliable for all developers to access, rather than restricting access to a certified pool of resources or developers. We also have anoth...
What is your primary use case for Adobe Experience Manager?
Adobe Experience Manager manages most of our websites, and content management is conducted exclusively through the AEM platform. Whenever we need to publish a new page, blog, or podcast, we access ...
Does Kentico provide good options for marketing?
Absolutely! I can't stress enough how important marketing is for the digital experience you're giving to customers. If you want to reach your clients through multiple channels, each type of content...
What is the content management system of Kentico like?
In my experience, Kentico has been a very flexible and easy-to-use content management system. Keep in mind that we haven't been using it for a while because our management decided to change DXPs fo...
What do you use Kentico for?
Hello, I think Kentico will serve you well as a digital experience platform and especially for commerce purposes. We at my company have been using this feature of the DXP as well because we recentl...
 

Also Known As

Adobe Day CQ5, Ektron Social Marketing, Episerver Content Cloud, Adobe CQ5
No data available
 

Overview

 

Sample Customers

Metra
Gibson Musical Instruments, Mazda, Segway, Twinings, Ingram Micro, Allergan, Kingspan
Find out what your peers are saying about Adobe Experience Manager vs. Kentico and other solutions. Updated: January 2026.
881,733 professionals have used our research since 2012.