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Adobe Experience Manager vs Wix comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Adobe Experience Manager
Ranking in Web Content Management
2nd
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
23
Ranking in other categories
Enterprise Content Management (8th), Enterprise Social Software (5th), Digital Experience Platforms (DXP) (1st)
Wix
Ranking in Web Content Management
11th
Average Rating
8.6
Number of Reviews
2
Ranking in other categories
Web Hosting Services (3rd)
 

Mindshare comparison

As of October 2025, in the Web Content Management category, the mindshare of Adobe Experience Manager is 10.8%, down from 11.8% compared to the previous year. The mindshare of Wix is 1.5%, up from 1.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Content Management Market Share Distribution
ProductMarket Share (%)
Adobe Experience Manager10.8%
Wix1.5%
Other87.7%
Web Content Management
 

Featured Reviews

Thomas Becker - PeerSpot reviewer
Impressive integration of customer behavior with an easy setup and okay support
I've worked with all major content management systems. Currently, I work with the leaders such as Adobe Experience Manager, Sitecore, and Acquia Working with big companies, I help them either consider setting up a new content management system or address issues they might have with their existing…
James Dunne-Bennett - PeerSpot reviewer
Has saved time during website building and helps maintain a professional look
The mobile view needs to be fixed when reviewing on the desktop to show what it actually displays on the phone. There were a couple of small bugs which I think they fixed. Sometimes when dragging and dropping things into place, they would snap into place, and then after saving and checking the live page, it would not quite match what was showing in the website builder. I would have to go back in and move it to the right and then snap it back for it to work. Sometimes doing exactly the same thing when building requires one or two attempts to get it to reflect what you want to see on the live page.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Adobe Experience Manager is a content management system, and we use it to create and manage a website."
"I like the native applications such as Adobe Target, Adobe Analytics, and Adobe Experience Platform. Because of these, it's very easy to connect and obtain reports on how my website is doing, how many have visited it, how frequently, etc. The multiple publisher concept is one of the best parts of this solution."
"I like the profiling and segmentation."
"The most valuable features of Adobe Experience Manager include its capability to manage content and create reusable fragments."
"The integration of customer behavior and website setup is impressive."
"Adobe Experience Manager is quite a powerful product that you can use to design files and export them."
"The search capability in Adobe Experience Manager is superior, as search capabilities are determined by the metadata, and it also has metadata automation using AI."
"It is easy to learn. You don't need to be an advanced Java developer."
"I like the solution's responsiveness, usability, and user interface."
 

Cons

"I haven't seen any areas for improvement in Adobe Experience Manager as it's a full-fledged CMS tool, and Adobe is already working on enhancements for the solution. Adobe is working to make Adobe Experience Manager more valuable and easier to use for any user, even non-technical ones, through multiple components and templates. Day by day, Adobe provides the latest update to Adobe Experience Manager, and if my team needs any particular change, it just needs to be reported to the Adobe team. As Adobe Experience Manager has a broad scope and a lot of use cases and features, it's a solution that requires some time and effort from you in terms of learning, especially if you're implementing it for different clients, which could be an area for improvement."
"The latest trend is to render everything in the client-side framework. For example, SPA or single page application. This is a feature that needs improvement. The cloud deployment pipeline needs to be improved as well."
"Adobe Experience Manager's pricing could be improved."
"Many people complain about the price as it's one of the most expensive tools."
"Adobe's technical support is so-so."
"Programming model could be improved, it's a monolithic solution."
"A little bit of background knowledge of coding and website structure is required."
"The solution's pricing and stability could be improved."
"The solution’s scalability can be improved."
 

Pricing and Cost Advice

"Users have to pay a yearly licensing fee to use the solution, which is highly-priced."
"It's a costly solution. I would rate the price at two out of five on a scale from one to five, where one is the most expensive and five is the most competitive."
"There's a free trial for one month for Adobe Experience Manager, which you can use for learning purposes, then, after the trial period, you'll need to purchase the license. Adobe offers a few plans for Adobe Experience Manager, but I'm unaware of how much my company is paying."
"It's really costly."
"Wix is an affordable solution."
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Top Industries

By visitors reading reviews
Financial Services Firm
18%
Computer Software Company
13%
Manufacturing Company
9%
Retailer
7%
Computer Software Company
20%
Comms Service Provider
12%
University
7%
Media Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise2
Large Enterprise14
No data available
 

Questions from the Community

What do you like most about Adobe Experience Manager?
It is easy to learn. You don't need to be an advanced Java developer.
What needs improvement with Adobe Experience Manager?
Improvements could be made, though it's difficult to pinpoint because Adobe Experience Manager has been part of my world for the past several years. Many people complain about the price as it's one...
What is your primary use case for Adobe Experience Manager?
I am on the Digital Asset Management team and we coordinate projects through Workfront, tracking assets through Workfront and with Adobe Experience Manager. My use cases involve migration within Di...
What do you like most about Wix?
I like the solution's responsiveness, usability, and user interface.
What needs improvement with Wix?
The solution’s scalability can be improved.
 

Also Known As

Adobe Day CQ5, Ektron Social Marketing, Episerver Content Cloud, Adobe CQ5
No data available
 

Overview

 

Sample Customers

Metra
Information Not Available
Find out what your peers are saying about Microsoft, Adobe, Wordpress and others in Web Content Management. Updated: September 2025.
868,787 professionals have used our research since 2012.