Adobe Experience Manager vs Wix comparison

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Adobe Experience Manager

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Executive Summary

We performed a comparison between Adobe Experience Manager and Wix based on real PeerSpot user reviews.

Find out in this report how the two Web Content Management solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Adobe Experience Manager vs. Wix Report (Updated: December 2025).

Adobe Experience Manager vs. Wix

December 2025

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Helped 881,082 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Adobe Experience Manager

Ranking in Web Content Management

1st

Average Rating

8.2

Reviews Sentiment

6.1

Number of Reviews

Ranking in other categories

Enterprise Content Management (5th), Enterprise Social Software (5th), Digital Experience Platforms (DXP) (1st)

Wix

Ranking in Web Content Management

6th

Average Rating

8.4

Number of Reviews

Ranking in other categories

Web Hosting Services (1st)

Mindshare comparison

As of January 2026, in the Web Content Management category, the mindshare of Adobe Experience Manager is 9.1%, down from 11.2% compared to the previous year. The mindshare of Wix is 1.7%, up from 1.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Web Content Management Market Share Distribution
Product	Market Share (%)
Adobe Experience Manager	9.1%
Wix	1.7%
Other	89.2%

Web Content Management

Featured Reviews

reviewer2771634

Senior Technical Program Manager /Senior Lead Solution Architech- Product Technology & Gen AI at a insurance company with 10,001+ employees

Have faced challenges with setup and pricing but have found flexibility and support helpful

Adobe Experience Manager needs more optimization. The frequency of components where we have vitals of a page or an app needs to be optimized because these are heavy Java codes along with some AEM developments. The code language should be optimized or they should have some string functions or web plugins to create a lighter version rather than implementing large amounts of code lines. They should start implementing industry best practices which are not currently offered. We perform our internal development for customization at our own pace. We have multiple frameworks that help us in various ways. We are advancing in terms of AI integration. We have already started our own POCs before Adobe implements these features.

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James Dunne-Bennett

Project Delivery Manager at Siemens Industry

Has saved time during website building and helps maintain a professional look

The mobile view needs to be fixed when reviewing on the desktop to show what it actually displays on the phone. There were a couple of small bugs which I think they fixed. Sometimes when dragging and dropping things into place, they would snap into place, and then after saving and checking the live page, it would not quite match what was showing in the website builder. I would have to go back in and move it to the right and then snap it back for it to work. Sometimes doing exactly the same thing when building requires one or two attempts to get it to reflect what you want to see on the live page.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Adobe Experience Manager is one of the best enterprise-level content management and digital experience platforms available."

"Over the past two to three years, the organization has grown rapidly with Adobe Experience Manager as a best and supportive tool."

"Adobe Experience Manager is a content management system, and we use it to create and manage a website."

"The integration of customer behavior and website setup is impressive."

"I like the profiling and segmentation."

"If you want to use content in a mobile application and you want the content in some other application, you can simply expose it from the CMS to different clients or different systems. It's easy. On top of that, the technology underlying AEM is open-source and is very powerful like Apache Sling and JCR."

"Easy to work with the solution."

"I like the native applications such as Adobe Target, Adobe Analytics, and Adobe Experience Platform. Because of these, it's very easy to connect and obtain reports on how my website is doing, how many have visited it, how frequently, etc. The multiple publisher concept is one of the best parts of this solution."

More Adobe Experience Manager pros

"I like the solution's responsiveness, usability, and user interface."

Cons

"In comparison to other CMS products, Adobe Experience Manager is missing some capabilities such as proper versioning or a better versioning system and backend connectivity. If something is deleted in AEM, the user cannot recover it. You have to call technical support, and they will need to recover the whole instance. So, it's really difficult. For example, if you delete a page, you cannot recover it. There should be an option to recover it. In AEM, you have to go to the previous state of the instance itself or the virtual machine, and you have to restore everything, which is not good."

"Programming model could be improved, it's a monolithic solution."

"I assigned a rating of eight because there are certain limitations we must consider, and there are restrictions in Adobe Experience Manager that we cannot resolve."

"The licensing plus implementation and maintenance cost is very expensive, making it not suitable for small organizations, and the setup is very complex."

"Many people complain about the price as it's one of the most expensive tools."

"Adobe Experience Manager is not so simple to use, so others should have some experience with similar programs."

"Tool-wise, the Adobe Experience Manager support team is not very responsive when the user face issues in AEM as a Cloud Service."

"The licensing model is opaque, and technical support could be improved, especially for smaller companies."

More Adobe Experience Manager cons

"The solution’s scalability can be improved."

Pricing and Cost Advice

"It's a costly solution. I would rate the price at two out of five on a scale from one to five, where one is the most expensive and five is the most competitive."

"There's a free trial for one month for Adobe Experience Manager, which you can use for learning purposes, then, after the trial period, you'll need to purchase the license. Adobe offers a few plans for Adobe Experience Manager, but I'm unaware of how much my company is paying."

"It's really costly."

"Users have to pay a yearly licensing fee to use the solution, which is highly-priced."

"Wix is an affordable solution."

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Top Industries

By visitors reading reviews

No data available

Computer Software Company

11%

Comms Service Provider

11%

University

Media Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	6
Midsize Enterprise	2
Large Enterprise	21

By reviewers
Company Size	Count
Small Business	6
Midsize Enterprise	1
Large Enterprise	1

Questions from the Community

What do you like most about Adobe Experience Manager?

It is easy to learn. You don't need to be an advanced Java developer.

What needs improvement with Adobe Experience Manager?

Moving forward, if Adobe implements AI tools wherein a vendor or a stakeholder comes in and gives instructions, they could develop a page or a whole site accordingly in a few minutes or a few days,...

What is your primary use case for Adobe Experience Manager?

Adobe Experience Manager is used for developing components, content management, and developing experience fragments and content fragments. Assets are used for the DAM for storing files and document...

What is your experience regarding pricing and costs for Wix?

The pricing of Wix is best in comparison with other solutions, such as GoDaddy or Hostinger or some other applications or domain service providers. I really appreciate the pricing of the Wix platform.

What needs improvement with Wix?

Wix is an open-source platform, but it isn't as user-friendly as other CMS platforms such as WordPress. We must adhere to Wix terminology for custom work and follow their guidelines. While customiz...

What is your primary use case for Wix?

The client needed help with Wix platform. I have 15 years of experience in different niches including WordPress, Shopify, Webflow, Wix, custom PHP development, and other CMS for PHP based. I have a...

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Product Reports

Download Adobe Experience Manager product report

Adobe Experience Manager

January 2026

Download Wix product report

January 2026

Also Known As

Adobe Day CQ5, Ektron Social Marketing, Episerver Content Cloud, Adobe CQ5

No data available

Overview

Adobe Communique 5 (Adobe CQ5), currently manifested as Adobe Experience Manager (AEM), is a web-based content management system which is developed to help businesses in offering high-end digital experience to their customers.

Adobe

Wix is a versatile website builder that empowers individuals and organizations to create stunning websites without any coding knowledge. Its primary use case is to enable users to design and launch professional websites quickly and easily.

The most valuable functionality of Wix is its drag-and-drop editor, which allows users to customize their websites with ease. With a vast collection of templates, users can choose a design that suits their needs and then personalize it by adding text, images, videos, and more. Wix also offers a wide range of apps and integrations, enabling users to add advanced features like e-commerce, booking systems, and social media integration.

Wix helps organizations by providing them with a cost-effective solution to establish their online presence. It eliminates the need for hiring web developers or designers, saving both time and money. Additionally, Wix offers SEO tools, mobile optimization, and analytics, enabling organizations to improve their online visibility and track their website's performance.

Sample Customers

Metra

Information Not Available