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Adobe Experience Manager vs Wix comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Adobe Experience Manager
Ranking in Web Content Management
1st
Average Rating
8.2
Reviews Sentiment
6.3
Number of Reviews
30
Ranking in other categories
Enterprise Content Management (3rd), Enterprise Social Software (5th), Digital Experience Platforms (DXP) (1st)
Wix
Ranking in Web Content Management
6th
Average Rating
8.4
Number of Reviews
6
Ranking in other categories
Web Hosting Services (2nd)
 

Mindshare comparison

As of March 2026, in the Web Content Management category, the mindshare of Adobe Experience Manager is 9.6%, down from 11.2% compared to the previous year. The mindshare of Wix is 1.8%, up from 1.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Content Management Mindshare Distribution
ProductMindshare (%)
Adobe Experience Manager9.6%
Wix1.8%
Other88.6%
Web Content Management
 

Featured Reviews

Hilax Chamberlain - PeerSpot reviewer
Digital Marketing Manager at Ford Motor Company
Centralized content management has unified our digital channels and delivers consistent experiences
Adobe Experience Manager offers enterprise-level digital assets management and very robust customization, brand value consistency, and omnichannel delivery. It saves development and maintenance time. The digital asset management and omnichannel delivery features have benefited my team by managing our digital assets, ensuring brand consistency, and enabling us to deliver customized content easily to our clients. Organizing and obtaining information from results is beneficial. Strengthening our online experience as a brand is valuable. Easy integration with other Adobe services improves productivity and provides a smooth experience. Adobe Experience Manager has positively impacted my organization by enabling component and page reuse, which reduces application size. It saves manual effort for maintaining all applications, improves traffic, and ensures consistency across all our applications. It provides better security, scalability, and makes our applications more robust.
James Dunne-Bennett - PeerSpot reviewer
Project Delivery Manager at Siemens Industry
Has saved time during website building and helps maintain a professional look
The mobile view needs to be fixed when reviewing on the desktop to show what it actually displays on the phone. There were a couple of small bugs which I think they fixed. Sometimes when dragging and dropping things into place, they would snap into place, and then after saving and checking the live page, it would not quite match what was showing in the website builder. I would have to go back in and move it to the right and then snap it back for it to work. Sometimes doing exactly the same thing when building requires one or two attempts to get it to reflect what you want to see on the live page.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The search capability in Adobe Experience Manager is superior, as search capabilities are determined by the metadata, and it also has metadata automation using AI."
"Adobe Experience Manager is one of the best enterprise-level content management and digital experience platforms available."
"I like the native applications such as Adobe Target, Adobe Analytics, and Adobe Experience Platform. Because of these, it's very easy to connect and obtain reports on how my website is doing, how many have visited it, how frequently, etc. The multiple publisher concept is one of the best parts of this solution."
"Adobe Experience Manager offers several best features, including user-friendliness and a more secure platform than any other content management systems I have worked with."
"The integration of customer behavior and website setup is impressive."
"Adobe Experience Manager is pretty stable."
"The integration of customer behavior and website setup is impressive."
"If you want to use content in a mobile application and you want the content in some other application, you can simply expose it from the CMS to different clients or different systems. It's easy. On top of that, the technology underlying AEM is open-source and is very powerful like Apache Sling and JCR."
"I like the solution's responsiveness, usability, and user interface."
 

Cons

"Adobe Experience Manager is a powerful platform, but there are a few areas where it could improve."
"The licensing plus implementation and maintenance cost is very expensive, making it not suitable for small organizations, and the setup is very complex."
"Programming model could be improved, it's a monolithic solution."
"Adobe Experience Manager needs more optimization. The frequency of components where we have vitals of a page or an app needs to be optimized because these are heavy Java codes along with some AEM developments."
"A little bit of background knowledge of coding and website structure is required."
"Adobe's technical support is so-so."
"Bug troubleshooting is challenging and requires developer expertise."
"In comparison to other CMS products, Adobe Experience Manager is missing some capabilities such as proper versioning or a better versioning system and backend connectivity. If something is deleted in AEM, the user cannot recover it. You have to call technical support, and they will need to recover the whole instance. So, it's really difficult. For example, if you delete a page, you cannot recover it. There should be an option to recover it. In AEM, you have to go to the previous state of the instance itself or the virtual machine, and you have to restore everything, which is not good."
"The solution’s scalability can be improved."
 

Pricing and Cost Advice

"It's really costly."
"Users have to pay a yearly licensing fee to use the solution, which is highly-priced."
"There's a free trial for one month for Adobe Experience Manager, which you can use for learning purposes, then, after the trial period, you'll need to purchase the license. Adobe offers a few plans for Adobe Experience Manager, but I'm unaware of how much my company is paying."
"It's a costly solution. I would rate the price at two out of five on a scale from one to five, where one is the most expensive and five is the most competitive."
"Wix is an affordable solution."
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Top Industries

By visitors reading reviews
Financial Services Firm
14%
Computer Software Company
9%
Manufacturing Company
9%
Retailer
6%
Comms Service Provider
11%
Educational Organization
9%
Financial Services Firm
9%
Computer Software Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise2
Large Enterprise23
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise1
Large Enterprise1
 

Questions from the Community

What do you like most about Adobe Experience Manager?
It is easy to learn. You don't need to be an advanced Java developer.
What needs improvement with Adobe Experience Manager?
Adobe Experience Manager performs well overall, though some improvements could be made. Bug troubleshooting is challenging and requires developer expertise. Pricing is higher and not as pocket-frie...
What is your primary use case for Adobe Experience Manager?
Adobe Experience Manager is one of the most powerful and scalable CMS platforms I have ever used. It serves as our central content management tool for managing all our applications and delivering a...
What is your experience regarding pricing and costs for Wix?
The pricing of Wix is best in comparison with other solutions, such as GoDaddy or Hostinger or some other applications or domain service providers. I really appreciate the pricing of the Wix platform.
What needs improvement with Wix?
Wix is an open-source platform, but it isn't as user-friendly as other CMS platforms such as WordPress. We must adhere to Wix terminology for custom work and follow their guidelines. While customiz...
What is your primary use case for Wix?
The client needed help with Wix platform. I have 15 years of experience in different niches including WordPress, Shopify, Webflow, Wix, custom PHP development, and other CMS for PHP based. I have a...
 

Also Known As

Adobe Day CQ5, Ektron Social Marketing, Episerver Content Cloud, Adobe CQ5
No data available
 

Overview

 

Sample Customers

Metra
Information Not Available
Find out what your peers are saying about Adobe Experience Manager vs. Wix and other solutions. Updated: March 2026.
884,873 professionals have used our research since 2012.