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Adobe Experience Manager vs Wix comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Adobe Experience Manager
Ranking in Web Content Management
2nd
Average Rating
8.0
Reviews Sentiment
7.0
Number of Reviews
21
Ranking in other categories
Enterprise Content Management (7th), Enterprise Social Software (5th), Digital Experience Platforms (DXP) (1st)
Wix
Ranking in Web Content Management
10th
Average Rating
8.0
Number of Reviews
1
Ranking in other categories
Web Hosting Services (3rd)
 

Mindshare comparison

As of July 2025, in the Web Content Management category, the mindshare of Adobe Experience Manager is 13.2%, down from 13.6% compared to the previous year. The mindshare of Wix is 1.8%, up from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Content Management
 

Featured Reviews

Thomas Becker - PeerSpot reviewer
Impressive integration of customer behavior with an easy setup and okay support
I've worked with all major content management systems. Currently, I work with the leaders such as Adobe Experience Manager, Sitecore, and Acquia Working with big companies, I help them either consider setting up a new content management system or address issues they might have with their existing…
Paul Akinleye - PeerSpot reviewer
An affordable solution that can be used to create or design websites
I work as a freelancer and use Wix to create websites based on my client's needs I like the solution's responsiveness, usability, and user interface. The solution’s scalability can be improved. I have been using Wix since 2021. I rate Wix an eight out of ten for stability. I rate Wix a seven…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is easy to learn. You don't need to be an advanced Java developer."
"If you want to use content in a mobile application and you want the content in some other application, you can simply expose it from the CMS to different clients or different systems. It's easy. On top of that, the technology underlying AEM is open-source and is very powerful like Apache Sling and JCR."
"The integration of customer behavior and website setup is impressive."
"I've used several CMS tools, but Adobe Experience Manager is feature-rich, especially for web security and content management. It's more efficient to manage content on Adobe Experience Manager, and you can do a lot with it, such as updating content at any time, and on any platform, even from mobile or tablet. Adobe Experience Manager is still getting updated daily, and it's the best CMS tool in the market for me. I like that you can manage assets in Adobe Experience Manager. I also like that the solution has an analytics dashboard that shows you where the traffic comes from, how many clicks come from a specific location, the number of clicks and impressions, etc. Adobe Experience Manager can be accessed by other teams, for example, the digital media department of my company, so the solution can be used and updated per each team's requirement. Adobe Experience Manager is more than just a web developer tool, as it also allows visibility tracking and has other uses. I also like that the GUI for Adobe Experience Manager is straightforward and catchy. It has separate folders and icons, so using Adobe Experience Manager isn't tough. The solution is straightforward to use and handle."
"It's a complete package. You don't need to look elsewhere for digital marketing."
"Adobe Experience Manager is pretty stable."
"Easy to work with the solution."
"Adobe Experience Manager is a content management system, and we use it to create and manage a website."
"I like the solution's responsiveness, usability, and user interface."
 

Cons

"There is a feature missing where if content is created on the UAT environment and needs to be transferred or synced to the production environment, there is no direct way of doing the sync."
"In comparison to other CMS products, Adobe Experience Manager is missing some capabilities such as proper versioning or a better versioning system and backend connectivity. If something is deleted in AEM, the user cannot recover it. You have to call technical support, and they will need to recover the whole instance. So, it's really difficult. For example, if you delete a page, you cannot recover it. There should be an option to recover it. In AEM, you have to go to the previous state of the instance itself or the virtual machine, and you have to restore everything, which is not good."
"The licensing model is opaque, and technical support could be improved, especially for smaller companies."
"A little bit of background knowledge of coding and website structure is required."
"Tool-wise, the Adobe Experience Manager support team is not very responsive when the user face issues in AEM as a Cloud Service."
"The licenses are very expensive."
"Adobe Experience Manager's pricing could be improved."
"The latest trend is to render everything in the client-side framework. For example, SPA or single page application. This is a feature that needs improvement. The cloud deployment pipeline needs to be improved as well."
"The solution’s scalability can be improved."
 

Pricing and Cost Advice

"There's a free trial for one month for Adobe Experience Manager, which you can use for learning purposes, then, after the trial period, you'll need to purchase the license. Adobe offers a few plans for Adobe Experience Manager, but I'm unaware of how much my company is paying."
"It's a costly solution. I would rate the price at two out of five on a scale from one to five, where one is the most expensive and five is the most competitive."
"Users have to pay a yearly licensing fee to use the solution, which is highly-priced."
"It's really costly."
"Wix is an affordable solution."
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Top Industries

By visitors reading reviews
Financial Services Firm
16%
Educational Organization
14%
Computer Software Company
12%
Manufacturing Company
7%
Computer Software Company
17%
Comms Service Provider
11%
University
7%
Financial Services Firm
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about Adobe Experience Manager?
It is easy to learn. You don't need to be an advanced Java developer.
What needs improvement with Adobe Experience Manager?
The content is created as Adobe Experience Manager has an author, publisher, and dispatcher. However, there is a feature missing where if content is created on the UAT environment and needs to be t...
What is your primary use case for Adobe Experience Manager?
We are working on digital experience platforms such as Adobe Experience Manager or Sitefinity. It's for powering their customer-facing website, not the transaction portal, but the brochureware port...
What do you like most about Wix?
I like the solution's responsiveness, usability, and user interface.
What needs improvement with Wix?
The solution’s scalability can be improved.
 

Also Known As

Adobe Day CQ5, Ektron Social Marketing, Episerver Content Cloud
No data available
 

Overview

 

Sample Customers

Metra
Information Not Available
Find out what your peers are saying about Microsoft, Adobe, Wordpress and others in Web Content Management. Updated: June 2025.
860,592 professionals have used our research since 2012.