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Adobe Experience Manager vs WordPress Business-Enterprise comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Adobe Experience Manager
Ranking in Web Content Management
1st
Average Rating
8.2
Reviews Sentiment
6.1
Number of Reviews
28
Ranking in other categories
Enterprise Content Management (4th), Enterprise Social Software (4th), Digital Experience Platforms (DXP) (1st)
WordPress Business-Enterprise
Ranking in Web Content Management
3rd
Average Rating
8.2
Reviews Sentiment
7.0
Number of Reviews
30
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of February 2026, in the Web Content Management category, the mindshare of Adobe Experience Manager is 9.5%, down from 11.4% compared to the previous year. The mindshare of WordPress Business-Enterprise is 8.8%, down from 15.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Content Management Market Share Distribution
ProductMarket Share (%)
Adobe Experience Manager9.5%
WordPress Business-Enterprise8.8%
Other81.7%
Web Content Management
 

Featured Reviews

reviewer2771634 - PeerSpot reviewer
Senior Technical Program Manager /Senior Lead Solution Architech- Product Technology & Gen AI at a insurance company with 10,001+ employees
Have faced challenges with setup and pricing but have found flexibility and support helpful
Adobe Experience Manager needs more optimization. The frequency of components where we have vitals of a page or an app needs to be optimized because these are heavy Java codes along with some AEM developments. The code language should be optimized or they should have some string functions or web plugins to create a lighter version rather than implementing large amounts of code lines. They should start implementing industry best practices which are not currently offered. We perform our internal development for customization at our own pace. We have multiple frameworks that help us in various ways. We are advancing in terms of AI integration. We have already started our own POCs before Adobe implements these features.
LB
SEO Consultant at comspace GmbH & Co. KG
Facilitates intuitive website management with potential for enhanced performance
Based on my experience, I would recommend WordPress to other people.I would recommend WordPress because it is easy to use and more flexible than a SaaS website such as Wix.I have 10 plus years of experience with WordPress, but we do not implement it. I am an end user and have no relationship with WordPress.I rate WordPress overall a seven.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Adobe Experience Manager is quite a powerful product that you can use to design files and export them."
"Easy to work with the solution."
"Adobe Experience Manager is a content management system, and we use it to create and manage a website."
"If you want to use content in a mobile application and you want the content in some other application, you can simply expose it from the CMS to different clients or different systems. It's easy. On top of that, the technology underlying AEM is open-source and is very powerful like Apache Sling and JCR."
"I like the profiling and segmentation."
"Adobe Experience Manager offers several best features, including user-friendliness and a more secure platform than any other content management systems I have worked with."
"The integration of customer behavior and website setup is impressive."
"It is easy to learn. You don't need to be an advanced Java developer."
"The best feature of WordPress is its user-friendliness and its strong SEO capabilities."
"It is easy to edit content using WordPress."
"I like how it integrates graphics and words, and more generally, the way people can develop the choices of spaces for different websites."
"There are so many free plugins"
"The most valuable features of the solution are its flexibility, ease of working with, intuitive interface, and ease of finding a huge online community, along with its simplicity of integration with other solutions."
"Ready-made themes speed the design process; a huge number of quality themes are available from several sources."
"The best feature in WordPress is Elementor. It lets you easily create one-page landing sites."
"The standout feature is its high degree of customization. Creating user-friendly, easily maintainable websites is a breeze, especially with the convenient admin access."
 

Cons

"The licenses are very expensive."
"I haven't seen any areas for improvement in Adobe Experience Manager as it's a full-fledged CMS tool, and Adobe is already working on enhancements for the solution. Adobe is working to make Adobe Experience Manager more valuable and easier to use for any user, even non-technical ones, through multiple components and templates. Day by day, Adobe provides the latest update to Adobe Experience Manager, and if my team needs any particular change, it just needs to be reported to the Adobe team. As Adobe Experience Manager has a broad scope and a lot of use cases and features, it's a solution that requires some time and effort from you in terms of learning, especially if you're implementing it for different clients, which could be an area for improvement."
"The pricing and setup cost for Adobe Experience Manager is a bit higher compared to different content management tools."
"I assigned a rating of eight because there are certain limitations we must consider, and there are restrictions in Adobe Experience Manager that we cannot resolve."
"Adobe Experience Manager's pricing could be improved."
"The licensing plus implementation and maintenance cost is very expensive, making it not suitable for small organizations, and the setup is very complex."
"Adobe Experience Manager is not so simple to use, so others should have some experience with similar programs."
"Adobe Experience Manager needs more optimization. The frequency of components where we have vitals of a page or an app needs to be optimized because these are heavy Java codes along with some AEM developments."
"A user may feel intimidated the first time he or she sees it."
"WordPress sites do require quite a bit of maintenance: Constant updates to both WordPress and all the various plugins that it requires."
"I would like to see the addition of social media integration features in WordPress."
"It may be useful to have a downloadable program that you could have on your desktop that allows you to create and maintain the program while offline."
"In WordPress, the user onboarding process is an area with complexities...there is no step-by-step explanation provided."
"One area of improvement is hosting. It should have its file manager regardless of where you host your website."
"It could be a little bit easier to use."
"I would like to have the ability to customize the whole WordPress installation. WordPress comes with a number of core features. I would love to be able to remove those I'm not using at the moment."
 

Pricing and Cost Advice

"Users have to pay a yearly licensing fee to use the solution, which is highly-priced."
"There's a free trial for one month for Adobe Experience Manager, which you can use for learning purposes, then, after the trial period, you'll need to purchase the license. Adobe offers a few plans for Adobe Experience Manager, but I'm unaware of how much my company is paying."
"It's really costly."
"It's a costly solution. I would rate the price at two out of five on a scale from one to five, where one is the most expensive and five is the most competitive."
"The pricing is very reasonable because WordPress is an open-source platform."
"Regarding pricing, we have the flexibility to utilize certain themes and plugins across multiple websites for a single one-time cost. However, there are instances where themes come with only one activation key, limiting their use to a single website. Certain plugins and themes come with a significant cost, with the least expensive theme priced at around $120. Additionally, plugins typically range from $80 to $90 per year for a subscription. Consequently, it can be considered somewhat costly in this regard. Conversely, when it comes to WordPress, there is no expenditure involved."
"As per my understanding, WordPress is an open-source product, owing to which there are no requirements to make any payments towards its licensing costs."
"It provides a high ROI."
"Set up cost is nothing. Pricing is free. You need to pay a cost only for the domains, hosting, and to buy themes."
"WordPress is a free solution."
"WordPress can be pricey, ranging from $0 to thousands per month."
"WordPress is a free CMS. Installing WordPress is free, although the domain will cost money."
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Top Industries

By visitors reading reviews
Financial Services Firm
14%
Computer Software Company
10%
Manufacturing Company
9%
Retailer
7%
Manufacturing Company
11%
University
10%
Educational Organization
8%
Computer Software Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise2
Large Enterprise21
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise6
Large Enterprise3
 

Questions from the Community

What do you like most about Adobe Experience Manager?
It is easy to learn. You don't need to be an advanced Java developer.
What needs improvement with Adobe Experience Manager?
Adobe Experience Manager could be improved by making it more reliable for all developers to access, rather than restricting access to a certified pool of resources or developers. We also have anoth...
What is your primary use case for Adobe Experience Manager?
Adobe Experience Manager manages most of our websites, and content management is conducted exclusively through the AEM platform. Whenever we need to publish a new page, blog, or podcast, we access ...
What is your experience regarding pricing and costs for WordPress?
WordPress is good with search engine optimization if you use the plugins.I use WordPress because it is an inexpensive solution for small projects.
What needs improvement with WordPress?
The area that could be improved in WordPress is the security feature. The security features need to ensure they don't rely too much on external plugins for security. WordPress needs to have its own...
What is your primary use case for WordPress?
I have built more than 14 projects for my clients using WordPress, which include various websites. I also have two personal websites that I am trying to build up but haven't found time to complete....
 

Also Known As

Adobe Day CQ5, Ektron Social Marketing, Episerver Content Cloud, Adobe CQ5
No data available
 

Overview

 

Sample Customers

Metra
TIBCO Software, Code for America, Crosswise, Essio Shower, AdLemons, Applied Geographics
Find out what your peers are saying about Adobe Experience Manager vs. WordPress Business-Enterprise and other solutions. Updated: February 2026.
881,707 professionals have used our research since 2012.