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Adobe Experience Manager vs WordPress Business-Enterprise comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Adobe Experience Manager
Ranking in Web Content Management
1st
Average Rating
8.2
Reviews Sentiment
6.1
Number of Reviews
28
Ranking in other categories
Enterprise Content Management (4th), Enterprise Social Software (4th), Digital Experience Platforms (DXP) (1st)
WordPress Business-Enterprise
Ranking in Web Content Management
3rd
Average Rating
8.2
Reviews Sentiment
7.0
Number of Reviews
30
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of February 2026, in the Web Content Management category, the mindshare of Adobe Experience Manager is 9.5%, down from 11.4% compared to the previous year. The mindshare of WordPress Business-Enterprise is 8.8%, down from 15.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Content Management Market Share Distribution
ProductMarket Share (%)
Adobe Experience Manager9.5%
WordPress Business-Enterprise8.8%
Other81.7%
Web Content Management
 

Featured Reviews

reviewer2771634 - PeerSpot reviewer
Senior Technical Program Manager /Senior Lead Solution Architech- Product Technology & Gen AI at a insurance company with 10,001+ employees
Have faced challenges with setup and pricing but have found flexibility and support helpful
Adobe Experience Manager needs more optimization. The frequency of components where we have vitals of a page or an app needs to be optimized because these are heavy Java codes along with some AEM developments. The code language should be optimized or they should have some string functions or web plugins to create a lighter version rather than implementing large amounts of code lines. They should start implementing industry best practices which are not currently offered. We perform our internal development for customization at our own pace. We have multiple frameworks that help us in various ways. We are advancing in terms of AI integration. We have already started our own POCs before Adobe implements these features.
LB
SEO Consultant at comspace GmbH & Co. KG
Facilitates intuitive website management with potential for enhanced performance
Based on my experience, I would recommend WordPress to other people.I would recommend WordPress because it is easy to use and more flexible than a SaaS website such as Wix.I have 10 plus years of experience with WordPress, but we do not implement it. I am an end user and have no relationship with WordPress.I rate WordPress overall a seven.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The best feature is the experience fragment; if you want to replicate content across multiple websites with 1,000 or 20,000 pages, this feature helps accomplish it in a fraction of seconds."
"Adobe Experience Manager is one of the best enterprise-level content management and digital experience platforms available."
"I like the profiling and segmentation."
"I've used several CMS tools, but Adobe Experience Manager is feature-rich, especially for web security and content management. It's more efficient to manage content on Adobe Experience Manager, and you can do a lot with it, such as updating content at any time, and on any platform, even from mobile or tablet. Adobe Experience Manager is still getting updated daily, and it's the best CMS tool in the market for me. I like that you can manage assets in Adobe Experience Manager. I also like that the solution has an analytics dashboard that shows you where the traffic comes from, how many clicks come from a specific location, the number of clicks and impressions, etc. Adobe Experience Manager can be accessed by other teams, for example, the digital media department of my company, so the solution can be used and updated per each team's requirement. Adobe Experience Manager is more than just a web developer tool, as it also allows visibility tracking and has other uses. I also like that the GUI for Adobe Experience Manager is straightforward and catchy. It has separate folders and icons, so using Adobe Experience Manager isn't tough. The solution is straightforward to use and handle."
"It's a complete package. You don't need to look elsewhere for digital marketing."
"Easy to work with the solution."
"Over the past two to three years, the organization has grown rapidly with Adobe Experience Manager as a best and supportive tool."
"The search capability in Adobe Experience Manager is superior, as search capabilities are determined by the metadata, and it also has metadata automation using AI."
"I like how it integrates graphics and words, and more generally, the way people can develop the choices of spaces for different websites."
"It has a vast array of themes which could be applied to make the website visually look more appealing to the target market."
"We use WordPress on two different websites and it solves all of our website issues."
"I like the tool's plugins."
"I would recommend WordPress because it is easy to use and more flexible than a SaaS website such as Wix."
"The most valuable features of the solution are its flexibility, ease of working with, intuitive interface, and ease of finding a huge online community, along with its simplicity of integration with other solutions."
"The most valuable feature of the solution stems from the fact that it is quite easy to use."
"Good for rapidly turning around all the elements required for online sales funnels."
 

Cons

"The licensing plus implementation and maintenance cost is very expensive, making it not suitable for small organizations, and the setup is very complex."
"The licensing plus implementation and maintenance cost is very expensive, making it not suitable for small organizations, and the setup is very complex."
"Adobe Experience Manager could improve by allowing the reuse of components like a progress bar across multiple pages to make the development process more efficient."
"There is a feature missing where if content is created on the UAT environment and needs to be transferred or synced to the production environment, there is no direct way of doing the sync."
"A little bit of background knowledge of coding and website structure is required."
"In comparison to other CMS products, Adobe Experience Manager is missing some capabilities such as proper versioning or a better versioning system and backend connectivity. If something is deleted in AEM, the user cannot recover it. You have to call technical support, and they will need to recover the whole instance. So, it's really difficult. For example, if you delete a page, you cannot recover it. There should be an option to recover it. In AEM, you have to go to the previous state of the instance itself or the virtual machine, and you have to restore everything, which is not good."
"The solution's pricing and stability could be improved."
"Adobe Experience Manager is not so simple to use, so others should have some experience with similar programs."
"In WordPress, the user onboarding process is an area with complexities...there is no step-by-step explanation provided."
"One area of improvement is hosting. It should have its file manager regardless of where you host your website."
"It may be useful to have a downloadable program that you could have on your desktop that allows you to create and maintain the program while offline."
"WordPress doesn't automatically scan the website, so we need to install paid plugins for this purpose. Unfortunately, this can lead to slower performance, which is a notable drawback."
"I would like to see a new UI."
"The system should be more informative."
"I would recommend dumping the Gutenberg interface, as that is horrible."
"WordPress could use improvement in terms of optimization, especially for large websites with extensive databases and many images."
 

Pricing and Cost Advice

"It's really costly."
"There's a free trial for one month for Adobe Experience Manager, which you can use for learning purposes, then, after the trial period, you'll need to purchase the license. Adobe offers a few plans for Adobe Experience Manager, but I'm unaware of how much my company is paying."
"It's a costly solution. I would rate the price at two out of five on a scale from one to five, where one is the most expensive and five is the most competitive."
"Users have to pay a yearly licensing fee to use the solution, which is highly-priced."
"I paid to have a WordPress site for two years and didn't just have a free one."
"WordPress can be pricey, ranging from $0 to thousands per month."
"The pricing is very reasonable because WordPress is an open-source platform."
"Set up cost is nothing. Pricing is free. You need to pay a cost only for the domains, hosting, and to buy themes."
"It is an open-source platform. It doesn't need any license."
"WordPress is a free solution."
"WordPress is a free CMS. Installing WordPress is free, although the domain will cost money."
"WordPress is a free CMS. Installing WordPress is free. The domain and pushing data costs money."
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Top Industries

By visitors reading reviews
Financial Services Firm
14%
Computer Software Company
10%
Manufacturing Company
9%
Retailer
7%
Manufacturing Company
11%
University
10%
Educational Organization
8%
Computer Software Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise2
Large Enterprise21
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise6
Large Enterprise3
 

Questions from the Community

What do you like most about Adobe Experience Manager?
It is easy to learn. You don't need to be an advanced Java developer.
What needs improvement with Adobe Experience Manager?
Adobe Experience Manager could be improved by making it more reliable for all developers to access, rather than restricting access to a certified pool of resources or developers. We also have anoth...
What is your primary use case for Adobe Experience Manager?
Adobe Experience Manager manages most of our websites, and content management is conducted exclusively through the AEM platform. Whenever we need to publish a new page, blog, or podcast, we access ...
What is your experience regarding pricing and costs for WordPress?
WordPress is good with search engine optimization if you use the plugins.I use WordPress because it is an inexpensive solution for small projects.
What needs improvement with WordPress?
The area that could be improved in WordPress is the security feature. The security features need to ensure they don't rely too much on external plugins for security. WordPress needs to have its own...
What is your primary use case for WordPress?
I have built more than 14 projects for my clients using WordPress, which include various websites. I also have two personal websites that I am trying to build up but haven't found time to complete....
 

Also Known As

Adobe Day CQ5, Ektron Social Marketing, Episerver Content Cloud, Adobe CQ5
No data available
 

Overview

 

Sample Customers

Metra
TIBCO Software, Code for America, Crosswise, Essio Shower, AdLemons, Applied Geographics
Find out what your peers are saying about Adobe Experience Manager vs. WordPress Business-Enterprise and other solutions. Updated: February 2026.
881,707 professionals have used our research since 2012.