Alida vs PROS Scientific Analytics comparison

Alida and PROS Pricing Solutions are both solutions in the Marketing Intelligence category. Alida is ranked #3 with an average rating of 8.0, while PROS Pricing Solutions is ranked #5. Alida holds a 5.7% mindshare in MI, compared to PROS Pricing Solutions’s 3.3% mindshare. Additionally, 100% of Alida users are willing to recommend the solution.

Alida

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169 Comparison Views

100% willing to recommend

PROS Scientific Analytics

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148 Comparison Views

Alida

PROS Scientific Analytics

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 11, 2026

PROS Scientific Analytics and Alida compete in analytics and customer experience management. Alida has the upper hand with its robust feature set justifying its cost.

Features: PROS Scientific Analytics provides advanced data analytics, predictive analytics, and optimization for pricing and revenue management. Alida offers customer experience management with strong feedback collection, actionable insights, and a focus on enhancing customer engagement.

Ease of Deployment and Customer Service: PROS Scientific Analytics has straightforward deployment and dedicated support for seamless integration, offering extensive customer service with training and customization. Alida's deployment is smooth and user-friendly, although its customer service is less personalized despite effective assistance.

Pricing and ROI: PROS Scientific Analytics offers competitive pricing with a focus on significant ROI through optimization and strategic pricing insights, appealing to budget-conscious companies with lower setup costs. Alida, despite higher initial costs, is preferred for substantial long-term ROI due to its impact on customer engagement and retention, making its setup cost an investment in future growth.

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Alida

Ranking in Marketing Intelligence

3rd

Average Rating

8.0

Reviews Sentiment

5.5

Number of Reviews

Ranking in other categories

Customer Experience Management (21st)

PROS Scientific Analytics

Ranking in Marketing Intelligence

5th

Average Rating

0.0

Number of Reviews

Ranking in other categories

Customer Data Analysis (7th)

Mindshare comparison

As of January 2026, in the Marketing Intelligence category, the mindshare of Alida is 5.7%, up from 1.1% compared to the previous year. The mindshare of PROS Scientific Analytics is 3.3%, down from 5.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Intelligence Market Share Distribution
Product	Market Share (%)
Alida	5.7%
PROS Scientific Analytics	3.3%
Other	91.0%

Marketing Intelligence

Featured Reviews

reviewer2785125

Project Manager, Information Technology at a tech vendor with 10,001+ employees

Interview workflows have been streamlined and insights are now generated much faster

Probably the best features Alida offers are the possibility to calculate, to analyze feedback, and calculate insights. The possibility to create an automatically dashboard stands out to me when I mention analyzing feedback and calculating insights. Alida is well integrated with the AWS ecosystem, in particular with Bedrock, which makes it easier to use. Alida has impacted my organization positively so far; it is really easy to conduct interviews and it allows us to save a lot of time. I think we can save more than 50% of time for each interview using Alida.

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Questions from the Community

What is your experience regarding pricing and costs for Alida?

The experience with pricing, setup cost, and licensing is easy to understand.

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What needs improvement with Alida?

I have no information so far on how Alida can be improved because we have been using it as early adopters. I would appreciate it if it were even easier to define questions that can be provided to t...

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What is your primary use case for Alida?

My team is using Alida for customer interviews in order to collect feedback and quickly analyze the outcomes and get insights from them. We start calling the customer, asking them the standardized ...

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Comparisons

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Compared 100% of the time

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Compared 43% of the time

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Product Reports

Buyer's Guide

Customer Experience Management

January 2026

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Also Known As

Total Experience Management (TXM), Vision Critical, Pressly

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Overview

Alida offers a sophisticated platform for customer experience management, providing tailored solutions to gather insights and drive strategic decision-making for businesses.

Alida empowers companies to harness customer feedback effectively, allowing them to make informed decisions with tools that streamline data collection and analysis. Businesses utilize its intuitive design to engage users, understand customer needs, and apply insights derived from actionable feedback, making it an essential tool in today's fast-paced market.

What are the crucial features of Alida?

Feedback Collection: Comprehensive tools for gathering customer opinions and insights efficiently.
Data Analysis: Advanced analytics capabilities for extracting meaningful patterns and trends.
Customizable Dashboards: Flexible interfaces tailored to specific business metrics and goals.
Integration Support: Seamless integration with other enterprise systems for unified operations.
Real-Time Reporting: Up-to-date reporting features that allow for quick decision-making.

What benefits and ROI should users note in reviews?

Increased Engagement: Enhanced customer and employee engagement leading to stronger relationships.
Improved Decision-Making: Data-driven insights that enhance strategic choices and outcomes.
Efficiency Gains: Streamlined processes resulting in time and cost savings.
Scalability: Adaptable to growing or changing business demands without significant overhauls.
Customer Satisfaction: Positive impact on customer satisfaction scores and loyalty.

In industries such as retail, Alida is implemented to capture real-time customer feedback during the buying journey, allowing brands to refine experiences and boost satisfaction. Meanwhile, in the financial sector, firms use Alida's analytics to anticipate client needs and tailor services more precisely, fostering stronger client relationships and enhancing service delivery standards.

Alida

PROS Scientific Analytics quickly identifies product and customer segment-specific profit improvement opportunities. PROS Scientific Analytics integrates with PROS Price Optimizer and PROS Deal Optimizer modules to provide decision support as you set enterprise pricing strategy, create price lists and contracts, and provide sales approvals.

PROS Pricing Solutions

Sample Customers

Accenture, Bell Media, Deloitte, Rogers, Salesforce, Scotiabank, Shopify, DocuSign, Avaya, MongoDB

Virgin Atlantic, EgyptAir, Emirates, ABB, McKesson, Pearson, Ciena, Cargill, La Compagnie, Panduit, Kimberly-Clark, Zoetis

See our list of best Marketing Intelligence vendors.

We monitor all Marketing Intelligence reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.