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Alteryx vs Informatica Intelligent Data Management Cloud (IDMC) comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.0
Alteryx offers a high ROI with reduced manual effort, improved efficiency, and cost savings despite its high price.
Sentiment score
7.1
Informatica's cloud platform enhances data management efficiency, cost savings, and data security, requiring effective change management for optimal results.
Tasks that earlier took hours in Excel or SQL are now completed in minutes.
Senior Rpa Consultant at Accely Consulting
Alteryx helps familiarize managers with artificial intelligence-driven possibilities.
Chief Information Officer at granistr
Leadership prefers to utilize third-party tools, such as Snowflake, which has both storage and ELT features.
Sr. Consultant cum Assistant Manager & Offshore Lead at Deloitte
The stability and performance remain issues.
consultant at a energy/utilities company with 5,001-10,000 employees
Compared to Collibra Catalog, where the value is noticeable within six months.
Data and Analytics Manager at a insurance company with 10,001+ employees
 

Customer Service

Sentiment score
7.3
Alteryx support is reliable with an active community, though some users experience slow responses without premium access.
Sentiment score
6.9
Informatica's customer service is generally rated positively for quick, knowledgeable support, though some report occasional delays and inconsistencies.
I contacted customer support once or twice, and they were quick to respond.
Experience Technocrat driving IT initiatives at WISDOMBOWL
The customer service was not good because we weren't premium support users.
Senior Capacity Planner at a financial services firm with 10,001+ employees
Customer support is good since I've had no issues and can easily contact representatives who respond promptly.
Chief Information Officer at granistr
Due to the tool's maturity limitations, solutions are not always simple and often require workarounds.
Consulting Principal & Founder at Digital Data Consultancy
Even after going out of service support, they still reached back to me whenever I raised tickets.
IT Manager - Data Quality and Migration at a manufacturing company with 10,001+ employees
We expect more responsive assistance because they have the expertise since Informatica is their tool, but I don't see enough expertise on the Informatica support side.
Sr. Consultant cum Assistant Manager & Offshore Lead at Deloitte
 

Scalability Issues

Sentiment score
7.2
Alteryx scales well, managing large data and users across departments, though expansion may raise cost concerns.
Sentiment score
7.3
Informatica Intelligent Data Management Cloud is praised for scalability and flexibility in handling large datasets, despite pricing concerns.
Alteryx is scalable for most enterprise analytics and data preparation workloads.
Senior Rpa Consultant at Accely Consulting
Alteryx is scalable, and I would give it eight out of ten.
Experience Technocrat driving IT initiatives at WISDOMBOWL
I have used the product over multiple systems and was able to write reports for large data sets without any performance issues.
IT Manager - Data Quality and Migration at a manufacturing company with 10,001+ employees
As a SaaS platform, IDMC is quite scalable and provides complete flexibility.
Consulting Principal & Founder at Digital Data Consultancy
There are many options available, and the licensing model is quite good, supporting our needs effectively.
Data Integration Architect at Endeavour Foundation
 

Stability Issues

Sentiment score
7.9
Alteryx is praised for stability and efficiency, handling large datasets well, with minor bugs rarely affecting performance.
Sentiment score
7.7
Users generally find IDMC stable, with occasional challenges after updates, especially in older versions or specific integrations.
I didn't need to reach out to Alteryx for support because available documents usually provide enough information to resolve issues.
Software Engineer at a computer software company with 10,001+ employees
I have not encountered any lagging, crashing, or instability in the system during these three months of usage.
Legal Coordinator at a transportation company with 10,001+ employees
Stability is crucial because IDMC holds business-critical data, and it needs to be available all the time for business users.
Consulting Principal & Founder at Digital Data Consultancy
There are substantial stability issues with Informatica Cloud Data Quality on the cloud.
consultant at a energy/utilities company with 5,001-10,000 employees
I find the stability to be good, with occasional restarts required every two to three months due to glitches.
IT Manager - Data Quality and Migration at a manufacturing company with 10,001+ employees
 

Room For Improvement

Alteryx could benefit from better visualization, integration, user-friendliness, pricing, large dataset performance, cloud integration, and documentation improvements.
Informatica IDMC needs UI improvements, better connectivity, streamlined configuration, cheaper pricing, and enhanced support with AI integration.
The tool could include more native connectors, such as for global ERPs, instead of requiring additional fees for these connections.
Legal Coordinator at a transportation company with 10,001+ employees
The support structure changed; initially, we received great support, however, it later became less reliable due to licensing issues and a tiered support system.
Senior Capacity Planner at a financial services firm with 10,001+ employees
The additional features that Alteryx needs to work on to make it more competitive include better collaboration and easier integration through API.
Senior Consultant at a consultancy with 201-500 employees
The tool needs to mature in terms of category-specific attributes or dynamic attributes.
Consulting Principal & Founder at Digital Data Consultancy
The current solution requires code-writing and tweaking, while other solutions offer material-level matches.
IT Manager - Data Quality and Migration at a manufacturing company with 10,001+ employees
If the development interface could be optimized to have fewer modules, it would be greatly beneficial.
Data Integration Architect at Endeavour Foundation
 

Setup Cost

Alteryx offers powerful analytics for enterprises, but costs are high; discounts and careful budgeting are recommended to maximize ROI.
Informatica IDMC provides a robust but expensive pricing model with complex licensing and potential negotiation discounts for enterprises.
The price is very high, with licensing typically starting around five thousand dollars plus user per year.
Senior Rpa Consultant at Accely Consulting
Alteryx is more cost-effective compared to Informatica licenses, offering savings.
Software Engineer at a computer software company with 10,001+ employees
It has a fair price when considering a larger-scale implementation.
Legal Coordinator at a transportation company with 10,001+ employees
It ranges from a quarter million to a couple of million a year.
Consulting Principal & Founder at Digital Data Consultancy
Informatica Intelligent Cloud Services is affordable for my specific use cases, with the pricing being rated three or four on a scale where one is very cheap.
Data Integration Architect at Endeavour Foundation
Regarding pricing, compared to other tools I have worked with, Informatica offers competitive pricing, which I find not high in terms of starting strategy.
Sr. Consultant cum Assistant Manager & Offshore Lead at Deloitte
 

Valuable Features

Alteryx provides an intuitive, codeless interface for data blending, predictive analytics, and automation, enhancing workflow efficiency and integration.
Informatica IDMC offers seamless data integration, AI-enhanced features, and efficient governance, enhancing user experience and operational efficiency.
Alteryx not only represents data but also supports decision-making by suggesting the next steps.
Chief Information Officer at granistr
Analysts who do not have any coding experience can still work on the transformation and preparation of data, which is quite useful.
Senior Consultant at a consultancy with 201-500 employees
Alteryx includes built-in tools such as drive time analysis and linear regression, which are much harder to achieve in standard BI tools such as Power BI or Tableau.
Senior Rpa Consultant at Accely Consulting
The platform's ability to pull in data from other platforms without the need for an additional integration tool enhances its appeal.
Consulting Principal & Founder at Digital Data Consultancy
The connectors serve as the main functionality, making data integration processes more efficient by saving time and effort.
Data Integration Architect at Endeavour Foundation
We could run data quality rules as part of Service Bus, which ensured the integrity of customer information before it was entered into our database.
Data and Analytics Manager at a insurance company with 10,001+ employees
 

Categories and Ranking

Alteryx
Average Rating
8.4
Reviews Sentiment
7.0
Number of Reviews
84
Ranking in other categories
Predictive Analytics (1st), Data Science Platforms (6th), Data Preparation Tools (1st)
Informatica Intelligent Dat...
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
214
Ranking in other categories
Data Integration (2nd), Data Quality (1st), Business Process Management (BPM) (7th), Business-to-Business Middleware (3rd), API Management (6th), Cloud Data Integration (3rd), Data Governance (3rd), Test Data Management (3rd), Cloud Master Data Management (MDM) (1st), Data Management Platforms (DMP) (2nd), Data Masking (1st), Metadata Management (1st), Integration Platform as a Service (iPaaS) (3rd), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (1st), AI Data Analysis (1st)
 

Featured Reviews

Rajneesh Prajapati - PeerSpot reviewer
Senior Rpa Consultant at Accely Consulting
Time-saving workflows have transformed data preparation and predictive analysis for my team
Some of the best features Alteryx offers are its no and low-code capabilities. It delivers massive time-saving and includes spatial and predictive analysis. Alteryx includes built-in tools such as drive time analysis and linear regression, which are much harder to achieve in standard BI tools such as Power BI or Tableau. In addition to these features, Alteryx provides built-in spatial tools that can calculate drive time and location-based insights with minimal effort through drag-and-drop spatial tools, low complex coding, faster, and more accurate results. Linear regression predicts sales based on marketing spend, estimates costs based on usage, and identifies trends in historical data. Alteryx has positively impacted my organization by saving time, improving accuracy, and enabling better decision-making. Using Alteryx, complex tasks such as data cleansing, joining datasets, drive time analysis, and linear regression can be done much faster compared to manual Excel or SQL work. This reduces dependency on manual effort and lowers the risk of human error. Drive time analysis helps my organization make better location-based decisions, such as identifying optimal service areas or improving customer reach.
Divya-Raj - PeerSpot reviewer
Sr. Consultant cum Assistant Manager & Offshore Lead at Deloitte
Handles large data volumes effectively and offers competitive pricing
There is a lot of improvement required, as we still face some cache issues most of the time, which is a challenge that we expect to see resolved in the future. Additionally, there is some limitation when we are working with a tool, especially regarding In and Out parameters, and I feel that this aspect should be improved going ahead. We face issues with the API side, as Cloud Application Integration cannot handle large volumes; according to the API page, there is a limitation of 500 records or 500 MB. The AI integrated into the Informatica Intelligent Cloud Services solution is called Application Integration, where we still face challenges when dealing with huge volumes, as previously explained.
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Top Industries

By visitors reading reviews
Financial Services Firm
22%
Manufacturing Company
9%
Computer Software Company
8%
Retailer
6%
Financial Services Firm
14%
Manufacturing Company
11%
Computer Software Company
8%
Retailer
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business32
Midsize Enterprise15
Large Enterprise53
By reviewers
Company SizeCount
Small Business51
Midsize Enterprise27
Large Enterprise153
 

Questions from the Community

What is the Biggest Difference Between Alteryx and IBM SPSS Modeler?
One of the differences is that with Alteryx you can use it as an ETL and analytics tool. Please connect with me directly if you want to know more.
What is the Biggest Difference Between Alteryx and IBM SPSS Modeler?
Alteryx is an extremely easy and flexible data tool, flexible in terms of drag and drop toolset and also has python, R integrations if your team requires this. It can handle over 2 billion rows of...
What is the Biggest Difference Between Alteryx and IBM SPSS Modeler?
I am not familiar with IBM SPSS Modeler, therefore, I cannot compare these two products. Regarding Alteryx I can say the following: - An excellent desktop tool for Data Prep and analytics. - Featu...
How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...
Which Informatica product would you choose - PowerCenter or Cloud Data Integration?
Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...
What are the biggest benefits of using Informatica Cloud Data Integration?
When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...
 

Also Known As

No data available
ActiveVOS, Active Endpoints, Address Verification, Persistent Data Masking
 

Overview

 

Sample Customers

AnalyticsIq Inc., belk, BloominBrands Inc., Cardinalhealth, Cineplex, Dairy Queen
The Travel Company, Carbonite
Find out what your peers are saying about Amazon Web Services (AWS), Informatica, Salesforce and others in Cloud Data Integration. Updated: January 2026.
881,114 professionals have used our research since 2012.