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Amazon SNS vs IBM MQ comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Amazon SNS
Ranking in Message Oriented Middleware (MOM)
5th
Average Rating
9.0
Reviews Sentiment
7.9
Number of Reviews
11
Ranking in other categories
No ranking in other categories
IBM MQ
Ranking in Message Oriented Middleware (MOM)
1st
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
164
Ranking in other categories
Business Activity Monitoring (1st), Message Queue (MQ) Software (1st)
 

Mindshare comparison

As of April 2025, in the Message Oriented Middleware (MOM) category, the mindshare of Amazon SNS is 6.7%, down from 6.8% compared to the previous year. The mindshare of IBM MQ is 28.7%, up from 24.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Message Oriented Middleware (MOM)
 

Featured Reviews

Bireshwar Adhikary - PeerSpot reviewer
The best service available with easy message flow and a pay-as-you-go model
Messages easily flow from publisher or application to subscriber. You can also flow messages from publisher to SNS with an https-like mediator. Amazon SQS is there, so message queue services are also there. The message transports to the service provider such as Redshift, the SQ bucket, Teams, Splunk, or any other message service. The solution has no up-front costs. Messages flow much more quickly than in the past. They used to run a bit late after being published.
SelvaKumar4 - PeerSpot reviewer
Offers the ability to batch metadata transfers between systems that support MQ as the communication method
We find it scalable for internal applications, but not so much for external integrations. It should support a wider range of protocols, not just a few specific ones. Many other products have broader protocol support, and IBM MQ is lagging in that area. IBM MQ needs to improve the UI for quicker logging. Users should also have a lot more control over logging, with a dashboard-like interface. That's something they should definitely work on.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The best aspect of this solution is its simplicity. We just have to create topics and can have as many subscriptions as we want under any topic we create."
"The mobile push notifications are the most valuable. Previously, we used to use Firebase Cloud Messaging (FCM) for this functionality. It is a Google service for sending push notifications. Android did not have a good service for sending push notifications, but now, Amazon SNS integrates with FCM. Under the road, it is actually using FCM, but we can see all the metrics on our AW service itself, which makes it a lot easier instead of using a third-party service for this particular functionality."
"Amazon SNS has SMS notifications as well. Most of the other solutions have only email notifications."
"It's a simple communication service that allows us to communicate with customers."
"The initial setup of Amazon SNS was easy."
"The integration between the features is excellent."
"Push notifications are the most valuable. I have mostly used push notifications for my system. Amazon SNS supports all devices for push notification services. It supports iOS, Android, and Windows notifications. It provides reliable push notification services. We have queues, and we can track which notifications have failed or had some issues. We can then figure out the issue. We can also debug the issue because of which our push notification didn't reach the end users."
"The most valuable feature of Amazon SNS is speed. It's really fast."
"It offers better reliability and monitoring compared to other tools."
"Secure, safe, and very fast."
"The solution is stable."
"IBM HQ's stability is great - we send six million messages a day, and we're very satisfied with HQ's ability to handle that volume."
"The solution is easy to use and has good performance."
"The feature I find most effective for ensuring message delivery without loss is the backup threshold. This feature allows for automatic retries of transactional messages within a specified threshold."
"Has helped integrate between applications, reduce rework, and costs by reusing working components of existing applications."
"The most valuable feature of IBM MQ is transaction processing."
 

Cons

"Messages should flow through a gateway without the need for a mediator."
"In future releases, I want to see if the platforms that SMS can reach. It would be a good way to improve it. More platforms to be able to use it."
"We would like the integration with third party applications to be improved within this solution."
"A major issue with AWS as a whole is that it has a lot of services that do the same thing, and people get confused about which one to use in which scenario. Previously, we used to use SNS for connecting microservices. SNS has around six types of subscribers. We can subscribe to Lambda, HTTP, HTTPS, SMS, email, and push notifications. We used to use HTTP endpoints and Lambda for connecting to microservice systems. Now we have something called EventBridge, which actually does that for you. For connecting to services, we should just use EventBridge rather than SQS, SNS. I hear a lot of complaints from people wherein they do not understand when to use EventBridge and when to use SQS, SNS. They can remove these features so that it doesn't confuse users about when to use SQS, SNS, or EventBridge."
"I recently worked with Firebase, and it provides an option to create a marketing campaign with a title and a specific image to inform our audience about something. We just design the campaign and then use the push notifications. It would be good if Amazon also adds a similar feature."
"In terms of improvement, I would like to have better customer support for SNS. We can then manage it very easily."
"We would like to have the option when someone leaves the organization or moves to another team, to remove notifications. Currently this needs to be done manually by the company admin."
"The tool needs to have direct integration with AvPro."
"With IBM products, there's less marketing. If they do more demos and more seminars on their products, it will be very useful. On a given day. I get seminar invites for many vendors and products, but for IBM, I may get an invite once or twice a year."
"I would like to see it integrate with the newer ways of messaging, such as Kafka. They might say that you have IBM Integration Bus to do that stuff, but it would be great if MQ could, out-of-the-box, listen to public Kafka."
"It would be nice to have AI features and an updated graphical user interface."
"It could provide more monitoring tools and some improvement to the UI. I would also like to see more throughput in future versions."
"MQ needs instruments for connection with new modern queues like Kafka or RabbitMQ."
"I can't say pricing is good."
"We need to have a better administration console and better monitoring features. Right now, they are not good and could be a lot better."
"Customer support response times could be improved."
 

Pricing and Cost Advice

"The pricing of push notifications and everything is quite fair. If you are using FCM under the hood, it is completely free. When you are using push notification on SMS, it is just a nominal price that you need to pay. SMS services are a lot more costly. It is because we don't have proper providers in India. That's why it gets a lot more costly in terms of SMS. This is the reason why we don't use SMS services from SNS itself. We use other third-party services like SMS Horizon. We use a third-party service for email services. It is almost free. It is just around $1 a month. Configuring Lambda is also quite cheap. You only pay for the Lambda usage. You don't pay for SNS itself."
"Their pricing is competitive. I would rate the cost four out of five."
"One can use the tool for free."
"The solution has no up-front costs because you pay based on the number of messages you publish."
"It is the cheapest solution in the market. It is on a monthly basis. After a month, you are build based on your usage. There are no additional costs to the standard licensing fees."
"The pricing is very cheap."
"Amazon SNS is cheap and I would rate it a three out of ten. The pricing is usage-based."
"Small-scale companies may not want to buy IBM MQ because of its high cost."
"Use the new and lightweight version (Liberty) to lower licensing costs. It is also easier to upgrade/maintain."
"IBM MQ appliance has pricing options, but they are costly."
"It's super expensive, so ask them if they can consolidate some other licensing costs. But, IBM is IBM, so I guess we'll pay for it."
"Most of our customers are quite happy with the solution but they have an issue with the cost. They want to move to cheaper solutions."
"99.999 percent availability for less than a penny per message over the past 25 years. IBM MQ is the cheapest software in the IBM software portfolio, and it is one of the best."
"The pricing seems good according to the functionality that the solution provides."
"We have a special contract with IBM MQ that give us a certain price."
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Top Industries

By visitors reading reviews
Financial Services Firm
27%
Computer Software Company
15%
Manufacturing Company
11%
Media Company
5%
Financial Services Firm
38%
Computer Software Company
12%
Manufacturing Company
6%
Government
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Amazon SNS?
The most valuable feature of Amazon SNS is speed. It's really fast.
What needs improvement with Amazon SNS?
In future releases, I want to see if the platforms that SMS can reach. It would be a good way to improve it. More platforms to be able to use it.
What is MQ software?
Hi As someone with 45+ years of experience in the Transaction and Message Processing world, I have seen many "MQ" solutions that have come into the market place. From my perspective, while each pro...
What are the differences between Apache Kafka and IBM MQ?
Apache Kafka is open source and can be used for free. It has very good log management and has a way to store the data used for analytics. Apache Kafka is very good if you have a high number of user...
How does IBM MQ compare with VMware RabbitMQ?
IBM MQ has a great reputation behind it, and this solution is very robust with great stability. It is easy to use, simple to configure and integrates well with our enterprise ecosystem and protocol...
 

Comparisons

 

Also Known As

No data available
WebSphere MQ
 

Overview

 

Sample Customers

PlayOn! Sports, NASA, Change Healthcare, FCBarcelona
Deutsche Bahn, Bon-Ton, WestJet, ARBURG, Northern Territory Government, Tata Steel Europe, Sharp Corporation
Find out what your peers are saying about Amazon SNS vs. IBM MQ and other solutions. Updated: March 2025.
845,406 professionals have used our research since 2012.