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Amazon SNS vs IBM MQ comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Amazon SNS
Ranking in Message Oriented Middleware (MOM)
6th
Average Rating
9.0
Reviews Sentiment
7.9
Number of Reviews
11
Ranking in other categories
No ranking in other categories
IBM MQ
Ranking in Message Oriented Middleware (MOM)
1st
Average Rating
8.4
Reviews Sentiment
6.8
Number of Reviews
171
Ranking in other categories
Business Activity Monitoring (1st), Message Queue (MQ) Software (1st)
 

Mindshare comparison

As of October 2025, in the Message Oriented Middleware (MOM) category, the mindshare of Amazon SNS is 5.6%, down from 7.2% compared to the previous year. The mindshare of IBM MQ is 23.3%, down from 27.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Message Oriented Middleware (MOM) Market Share Distribution
ProductMarket Share (%)
IBM MQ23.3%
Amazon SNS5.6%
Other71.1%
Message Oriented Middleware (MOM)
 

Featured Reviews

Bireshwar Adhikary - PeerSpot reviewer
The best service available with easy message flow and a pay-as-you-go model
Messages easily flow from publisher or application to subscriber. You can also flow messages from publisher to SNS with an https-like mediator. Amazon SQS is there, so message queue services are also there. The message transports to the service provider such as Redshift, the SQ bucket, Teams, Splunk, or any other message service. The solution has no up-front costs. Messages flow much more quickly than in the past. They used to run a bit late after being published.
Md Al-Amin - PeerSpot reviewer
Reliable and secure performance consistently enhances message transfer
IBM MQ is more reliable and secure than other software. There is a saying that for the last 30 years IBM MQ has never been hacked. It is more secure and reliable. Whenever the configuration is done, I do not have to touch it again. It works fine, it is stable, and its communication is to the point and accurate. All performance-related aspects are better. Performance-wise, it is scalable, and other features such as DR, DC, replication, and active passive mode are complex to configure, but it remains scalable. The pricing model for IBM MQ could be more flexible for clients.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The integration between the features is excellent."
"Amazon SNS has SMS notifications as well. Most of the other solutions have only email notifications."
"Stability has been good for us. It is quite high."
"Messages easily flow from publisher or application to subscriber."
"The initial setup of Amazon SNS was easy."
"Push notifications are the most valuable. I have mostly used push notifications for my system. Amazon SNS supports all devices for push notification services. It supports iOS, Android, and Windows notifications. It provides reliable push notification services. We have queues, and we can track which notifications have failed or had some issues. We can then figure out the issue. We can also debug the issue because of which our push notification didn't reach the end users."
"The most valuable feature of Amazon SNS is speed. It's really fast."
"The best aspect of this solution is its simplicity. We just have to create topics and can have as many subscriptions as we want under any topic we create."
"The thing that I like about MQ most is its reliability. It's one of those types of products that just works. You don't have to tinker around with it too much."
"It's ability to scale, it's ability to do guaranteed delivery and it's ability to do point-to-point of what we subscribe are the most valuable features."
"A stable and reliable software that offers good integration between different systems."
"It offers better reliability and monitoring compared to other tools."
"The solution is very easy to work with."
"Using a message queuing solution, we had a banking solution that integrated multiple branches and interbank systems. Different systems for credits, debits, CRM, and others communicated through this message queue solution. It wasn't just about communication; for instance, a CRM application needed to collect information from various banking systems, such as account balances, properties, contracts, and credit cards."
"Technical support is quite helpful."
"IBM MQ processes many thousands of messages in a second, which is efficient for handling high transaction volumes."
 

Cons

"There could be more integration with other solutions."
"The tool needs to have direct integration with AvPro."
"In terms of improvement, I would like to have better customer support for SNS. We can then manage it very easily."
"I recently worked with Firebase, and it provides an option to create a marketing campaign with a title and a specific image to inform our audience about something. We just design the campaign and then use the push notifications. It would be good if Amazon also adds a similar feature."
"Messages should flow through a gateway without the need for a mediator."
"I expect Amazon SNS to provide some capabilities to allow the configuration process to be done in a single script."
"In future releases, I want to see if the platforms that SMS can reach. It would be a good way to improve it. More platforms to be able to use it."
"We would like to have the option when someone leaves the organization or moves to another team, to remove notifications. Currently this needs to be done manually by the company admin."
"The memory management is very poor and it consumes too much memory."
"In the next release, I would like for there to be easier monitoring. The UI should be easier for non-technical users to set up appliances and servers."
"I would like to see it integrate with the newer ways of messaging, such as Kafka. They might say that you have IBM Integration Bus to do that stuff, but it would be great if MQ could, out-of-the-box, listen to public Kafka."
"IBM MQ is not very user-friendly."
"With IBM products, there's less marketing. If they do more demos and more seminars on their products, it will be very useful. On a given day. I get seminar invites for many vendors and products, but for IBM, I may get an invite once or twice a year."
"You should be able to increase the message size. It should be dynamic. Each queue has a limitation of 5,000."
"They need to add the ability to send full messages (header + payload) from the MQ Explorer program, not just the payload."
"Sometimes, not all messages are consumed in the queues. File transfers need improvement."
 

Pricing and Cost Advice

"The pricing is very cheap."
"It is the cheapest solution in the market. It is on a monthly basis. After a month, you are build based on your usage. There are no additional costs to the standard licensing fees."
"Amazon SNS is cheap and I would rate it a three out of ten. The pricing is usage-based."
"The solution has no up-front costs because you pay based on the number of messages you publish."
"One can use the tool for free."
"The pricing of push notifications and everything is quite fair. If you are using FCM under the hood, it is completely free. When you are using push notification on SMS, it is just a nominal price that you need to pay. SMS services are a lot more costly. It is because we don't have proper providers in India. That's why it gets a lot more costly in terms of SMS. This is the reason why we don't use SMS services from SNS itself. We use other third-party services like SMS Horizon. We use a third-party service for email services. It is almost free. It is just around $1 a month. Configuring Lambda is also quite cheap. You only pay for the Lambda usage. You don't pay for SNS itself."
"Their pricing is competitive. I would rate the cost four out of five."
"IBM MQ is expensive and they charge based on the CPU."
"Most of our customers are quite happy with the solution but they have an issue with the cost. They want to move to cheaper solutions."
"You have to license per application installation and if you expand vertically or horizontally, you will be paying for more licenses. The licenses are approximately $10,000 to $15,000 a license, it can get expensive quite quickly."
"The licensing fees are paid quarterly and they are expensive."
"The price of IBM MQ could improve by being less expensive."
"IBM is expensive."
"Licensing for this software is on a yearly basis. The standard fee includes the maintenance and updates that are released periodically."
"The price of the solution could be reduced, and we are on an annual subscription."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
35%
Computer Software Company
11%
Manufacturing Company
7%
Government
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise1
Large Enterprise4
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise18
Large Enterprise145
 

Questions from the Community

What do you like most about Amazon SNS?
The most valuable feature of Amazon SNS is speed. It's really fast.
What needs improvement with Amazon SNS?
In future releases, I want to see if the platforms that SMS can reach. It would be a good way to improve it. More platforms to be able to use it.
What is MQ software?
Hi As someone with 45+ years of experience in the Transaction and Message Processing world, I have seen many "MQ" solutions that have come into the market place. From my perspective, while each pro...
What are the differences between Apache Kafka and IBM MQ?
Apache Kafka is open source and can be used for free. It has very good log management and has a way to store the data used for analytics. Apache Kafka is very good if you have a high number of user...
How does IBM MQ compare with VMware RabbitMQ?
IBM MQ has a great reputation behind it, and this solution is very robust with great stability. It is easy to use, simple to configure and integrates well with our enterprise ecosystem and protocol...
 

Also Known As

No data available
WebSphere MQ
 

Overview

 

Sample Customers

PlayOn! Sports, NASA, Change Healthcare, FCBarcelona
Deutsche Bahn, Bon-Ton, WestJet, ARBURG, Northern Territory Government, Tata Steel Europe, Sharp Corporation
Find out what your peers are saying about Amazon SNS vs. IBM MQ and other solutions. Updated: September 2025.
868,759 professionals have used our research since 2012.