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Amazon SNS vs Oracle BAM comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Amazon SNS
Ranking in Message Oriented Middleware (MOM)
6th
Average Rating
9.0
Reviews Sentiment
7.9
Number of Reviews
12
Ranking in other categories
No ranking in other categories
Oracle BAM
Ranking in Message Oriented Middleware (MOM)
8th
Average Rating
8.0
Number of Reviews
3
Ranking in other categories
Business Activity Monitoring (5th)
 

Mindshare comparison

As of August 2026, in the Message Oriented Middleware (MOM) category, the mindshare of Amazon SNS is 5.3%, down from 5.4% compared to the previous year. The mindshare of Oracle BAM is 5.4%, up from 1.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Message Oriented Middleware (MOM) Mindshare Distribution
ProductMindshare (%)
Amazon SNS5.3%
Oracle BAM5.4%
Other89.3%
Message Oriented Middleware (MOM)
 

Featured Reviews

HarshalJethwa - PeerSpot reviewer
Cloud Operations Engineer at a tech vendor with 51-200 employees
Event-driven messaging has improved real-time notifications and incident response
In my experience, the best features Amazon SNS offers include the ability to create an event-driven architecture and services, as well as real-time notifications.When I mention real-time capabilities and integration with other AWS services, specific integrations or real-time features that stand out most to me are S3 bucket events including creating a bucket, creating an object, updating an object, modifying an object, and deleting an object. Additionally, with CloudWatch alarms, when I get an alarm on CloudWatch, it will notify me via email using Amazon SNS. The same applies to application events. Amazon SNS has impacted my organization positively because using it, we are able to create an event-driven architecture and send notifications for events or incidents. Amazon SNS has helped my team respond faster, improved reliability, and saved time. Specifically, because of it, we are able to identify events as soon as possible. It saves our time and we can also process them as soon as possible.
it_user7818 - PeerSpot reviewer
Senior Architect at AVIO Consulting
Can be fed information from existing database tables, JMS feeds, PL/SQL, BPM and SOA projects.
Aside from the normal bug fixes that were in the previous release, Oracle BAM 12.2.1.(3) is a great improvement. Customers using Oracle BAM 12.1.3 should consider upgrading to 12.2.1.(3). The three primary reasons I would give a customer to encourage them to upgrade are: 1. End user dashboard responsiveness has been performance vastly improved. 2. It is easy to detect trends and have Oracle BAM automatically send notifications due to its integration with Oracle Stream Analytics. This means Non-technical people can create queries and alerts based on pre-built templates such as: * Top N Template - e.g., provide a rolling window of a specified number of items (e.g., order amounts) over a specified period of time * Trending Detection Template - e.g., detect when order processing time in a specified rolling window of time is trending down by x% then output the time and trending values * Duplicate Detection Template - e.g., If duplicate values are detected for a supplier and requester over a specified rolling window of time, the duplicated output is output * KPI Alert Template - e.g., send an alert if processing time over the last specified time period is not within the previous average +/- standard deviation * Missing Event Template - e.g., when an EDI file is submitted and the response is not received within a time specified, an alert can be fired * Moving Aggregation Template - e.g., the moving average of dropped calls over a rolling window of time exceeds a certain amount then send an alert. 3. It might seem like a small thing, but list views can now be used to export to a CSV file. Other improvements that I have already found useful include: * It is not always possible to build BAM queries declaratively. When this is the case, you can now create your own pre-defined SQL queries * The data objects can now be on a purge schedule automatically using Oracle Fusion Middleware Enterprise Manager * Data objects can now be joined using Inner or Left Outer Joins * Some widgets now support zoom

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The initial setup of Amazon SNS was easy."
"Overall, I am very happy with this service."
"We have found the key feature of this solution to be the simplicity of sending out notifications."
"The mobile push notifications are the most valuable. Previously, we used to use Firebase Cloud Messaging (FCM) for this functionality. It is a Google service for sending push notifications. Android did not have a good service for sending push notifications, but now, Amazon SNS integrates with FCM. Under the road, it is actually using FCM, but we can see all the metrics on our AW service itself, which makes it a lot easier instead of using a third-party service for this particular functionality."
"Amazon SNS has SMS notifications as well. Most of the other solutions have only email notifications."
"The most valuable feature of Amazon SNS is speed. It's really fast."
"Since moving to SNS push notifications, we have had a lot better coverage."
"Push notifications are the most valuable. I have mostly used push notifications for my system. Amazon SNS supports all devices for push notification services. It supports iOS, Android, and Windows notifications. It provides reliable push notification services. We have queues, and we can track which notifications have failed or had some issues. We can then figure out the issue. We can also debug the issue because of which our push notification didn't reach the end users."
"This tool gave us the capacity to understand how our personnel is managing priorities and how these priorities affect our business."
"Oracle BAM's ability to be fed information from a variety of sources that include existing database tables, JMS feeds, PL/SQL, BPM and SOA projects, along with its synergy with other Oracle products, makes it an excellent fit for Oracle shops."
"It provides automatic sending of alerts for the monitoring of the business, and it is a feature which works and is very valuable to the organization."
 

Cons

"I expect Amazon SNS to provide some capabilities to allow the configuration process to be done in a single script."
"There could be more integration with other solutions."
"In terms of improvement, I would like to have better customer support for SNS. We can then manage it very easily."
"A major issue with AWS as a whole is that it has a lot of services that do the same thing, and people get confused about which one to use in which scenario. Previously, we used to use SNS for connecting microservices. SNS has around six types of subscribers. We can subscribe to Lambda, HTTP, HTTPS, SMS, email, and push notifications. We used to use HTTP endpoints and Lambda for connecting to microservice systems. Now we have something called EventBridge, which actually does that for you. For connecting to services, we should just use EventBridge rather than SQS, SNS. I hear a lot of complaints from people wherein they do not understand when to use EventBridge and when to use SQS, SNS. They can remove these features so that it doesn't confuse users about when to use SQS, SNS, or EventBridge."
"A major issue with AWS as a whole is that it has a lot of services that do the same thing, and people get confused about which one to use in which scenario."
"Messages should flow through a gateway without the need for a mediator."
"In future releases, I want to see if the platforms that SMS can reach. It would be a good way to improve it. More platforms to be able to use it."
"The tool needs to have direct integration with AvPro."
"Sometimes creating a new measurement could be difficult."
"Bugs are in every product and this is no exception."
"There were so many bugs and restrictions that were sold as "characteristics"."
 

Pricing and Cost Advice

"The pricing of push notifications and everything is quite fair. If you are using FCM under the hood, it is completely free. When you are using push notification on SMS, it is just a nominal price that you need to pay. SMS services are a lot more costly. It is because we don't have proper providers in India. That's why it gets a lot more costly in terms of SMS. This is the reason why we don't use SMS services from SNS itself. We use other third-party services like SMS Horizon. We use a third-party service for email services. It is almost free. It is just around $1 a month. Configuring Lambda is also quite cheap. You only pay for the Lambda usage. You don't pay for SNS itself."
"Amazon SNS is cheap and I would rate it a three out of ten. The pricing is usage-based."
"The solution has no up-front costs because you pay based on the number of messages you publish."
"It is the cheapest solution in the market. It is on a monthly basis. After a month, you are build based on your usage. There are no additional costs to the standard licensing fees."
"The pricing is very cheap."
"One can use the tool for free."
"Their pricing is competitive. I would rate the cost four out of five."
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Top Industries

By visitors reading reviews
Manufacturing Company
17%
Outsourcing Company
13%
Retailer
8%
Financial Services Firm
8%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise1
Large Enterprise4
No data available
 

Questions from the Community

What needs improvement with Amazon SNS?
I believe Amazon SNS could be improved because when you integrate it, you also need SQS, so it is a two-service job. It does not provide filtering or advanced routing, there is no ordering guarante...
What is your primary use case for Amazon SNS?
My main use case for Amazon SNS is that we use it for a messaging service with a publish-subscribe model to send messages to multiple subscribers.A specific example of how I use Amazon SNS for the ...
What advice do you have for others considering Amazon SNS?
The features I find valuable in Amazon SNS are messaging, real-time notifications, and the ability to create an event-driven architecture. I give this product a rating of 8 out of 10.
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Comparisons

 

Also Known As

No data available
BAM
 

Overview

 

Sample Customers

PlayOn! Sports, NASA, Change Healthcare, FCBarcelona
glh Hotels, Silver Diner, Smiles S.A., Portuguese Official Agriculture and Fisheries, SIBS, PARI Medical Holding GmbH, ec4u expert consulting AG, Natura Cosmeticos S.A., Portobello S.A., Algar Telecom S.A., Trombini Embalagens S.A.
Find out what your peers are saying about Amazon SNS vs. Oracle BAM and other solutions. Updated: August 2026.
908,800 professionals have used our research since 2012.