Amplitude vs Snowflake Analytics comparison

Amplitude and Snowflake Computing are both solutions in the Web Analytics category. Amplitude is ranked #1 with an average rating of 8.3, while Snowflake Computing is ranked #2 with an average rating of 8.5. Amplitude holds a 16.2% mindshare in WA, compared to Snowflake Computing’s 4.3% mindshare. Additionally, 100% of Amplitude users are willing to recommend the solution, compared to 100% of Snowflake Computing users who would recommend it.

Amplitude

Read 4 Amplitude reviews

1,034 Views
776 Comparison Views

100% willing to recommend

Snowflake Analytics

Read 41 Snowflake Analytics reviews

822 Views
419 Comparison Views

100% willing to recommend

Amplitude

Snowflake Analytics

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Amplitude and Snowflake Analytics based on real PeerSpot user reviews.

Find out in this report how the two Web Analytics solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Amplitude vs. Snowflake Analytics Report (Updated: September 2025).

Buyer's Guide

Amplitude vs. Snowflake Analytics

September 2025

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Helped 868,759 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Amplitude

Ranking in Web Analytics

1st

Average Rating

8.2

Reviews Sentiment

7.7

Number of Reviews

Ranking in other categories

Customer Data Analysis (1st), Mobile Marketing and Advertising (1st), User Activity Monitoring (7th)

Snowflake Analytics

Ranking in Web Analytics

2nd

Average Rating

8.4

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

Cloud Data Warehouse (10th)

Mindshare comparison

As of October 2025, in the Web Analytics category, the mindshare of Amplitude is 16.2%, up from 13.7% compared to the previous year. The mindshare of Snowflake Analytics is 4.3%, down from 7.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Web Analytics Market Share Distribution
Product	Market Share (%)
Amplitude	16.2%
Snowflake Analytics	4.3%
Other	79.5%

Web Analytics

Featured Reviews

Suraj Chandak

Technology Associate at Western Union

Used for reporting and monitoring purposes and to check the business KPIs

We take real-time decisions based on the solution's charts. We get an automated email from the solution in our mailbox so that we can particularly only check those error reports into Amplitude. If an end user gets an error while trying to do a transaction, we get alerts from the solution. I would recommend the solution to other users. Amplitude is a very easy-to-use and user-friendly tool. It allows us to create charts, demonstrate data, and view it effectively. Overall, I rate the solution a nine out of ten.

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Garima Goel

Associate Principal Engineer at Nagarro

Have created secure cloud-based data lakes and improved real-time data processing using integrated AI features

There are many capabilities which Snowflake Analytics offers that I find valuable, such as the storage and compute engine that allows working with any cloud system such as AWS or Azure, alongside its efficiencies in storage computation and cost-effectiveness, which saves money compared to on-premise systems. We also have features such as pre-cached results, Time Travel, and fail-safe, which are very useful for restoring data if deleted accidentally, and the streams and data pipes that facilitate real-time ingestion are great features as well. Snowflake Analytics offers multiple new connectors, allowing me to connect it with Kafka, and with Snowpark, I can work with any programming language such as Python, Java, or Scala for data processing and analysis. The data sharing feature offered by Snowflake Analytics is good because it allows sharing specific sets of data to end customers or users from different Snowflake Analytics accounts without exposing the entire dataset for data security reasons. Snowflake Analytics' support for machine learning models and real-time insights has enhanced significantly. Originally, it wasn't strong in AI/ML, but now it has multiple models and forecasting capabilities, providing good competition to tools such as Databricks and Spark. In BI, I have worked majorly with Microsoft Power BI, and the integration with Snowflake Analytics is very easy. The way we integrate Snowflake Analytics with other on-premise systems just requires the warehouse details, username, passwords, and the account name, along with multiple options such as client ID and credentials for logging in and creating a session. The end-to-end encryption provided by Snowflake Analytics is very important because, in my previous firm, working in finance and investment management, data encryption is necessary due to the sensitive nature of customer data and the involvement of people's money. It's crucial to have encryption in transit and at rest, along with data masking features which Snowflake Analytics offers.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Amplitude offers flexibility in real-time data analysis, allowing users to make immediate decisions."

"I loved using Amplitude because it allowed me to dive deep into product usage and analyze different customer segments."

"We can create charts and bar charts for visualization purposes and check real-time data with the solution."

"Other areas like cohort analysis, defining key events, and user properties were also well-suited for Amplitude. It is an easy tool to use."

"One of the distinctive features of Snowflake is its ability to handle large datasets efficiently."

"Scaling is very high – there's no problem for scaling purposes. The learning curve is very small. And there are a lot of advanced features like handling duplicates, security, data governance, data sharing, and data cloning."

"The advanced features like time travel, zero copy cloning and scalability have been most useful. Snowflake requires zero maintenance for Data Warehousing on the cloud system."

"The solution auto-scales and it provides concurrency."

"Time Travel and Snowpipe are good features."

"The performance has been good."

"Very good flexibility and it offers computation completely decoupled from the storage."

"Scalability-wise, I rate the solution a ten out of ten."

More Snowflake Analytics pros

Cons

"The free features in Amplitude Analytics need enhancement."

"We have seen tagging issues with Amplitude in rare scenarios, which can be improved."

"The visualization of the properties can also be enhanced. Basically, the visualization could be better, and the real-time analytics can be enhanced."

"Setting up reports in Amplitude was challenging for me as a newer user."

"Navigating the user console can be challenging, particularly when looking for details like the account ID."

"The solution’s interface is good but it could be improved."

"Snowflake Analytics can improve the integration with machine learning tools and AI and it will make the solution more usable."

"A room for improvement in Snowflake Analytics is Spark, particularly its connector for Spark. An additional feature I'd like to see in the next release of the solution is built-in analytics."

"Snowflake should include a WHERE clause for building data pipelines."

"Moving data from legacy systems to Snowflake is not that easy. There are some cases where processors are not actually compatible with Snowflake."

"One area that could benefit from enhancement is the user interface for more visual ESM features."

"The UI could be more user-friendly."

More Snowflake Analytics cons

Pricing and Cost Advice

"Pricing is a little on the higher end, especially when considering scalability."

"The solution's price is high and I would rate it an eight out of ten."

"I rate the product's licensing cost a five or six on a scale of one to ten, where one is low price, and ten is high price."

"On a scale of one to ten, where one is a low price, and ten is a high price, I rate the pricing a seven. The solution's pricing is high."

"It is an expensive solution, but the kind of usability and flexibility it proactively provides for the organizations justify the price."

"The solution's pricing is affordable."

"It is not overly expensive. I would rate the pricing a six out of ten, with ten being expensive."

"It's not costly if you configure it properly to ensure optimal performance. People don't configure it properly, which is why costs go up."

"Snowflake Analytics is a little more costly than Azure."

More Snowflake Analytics pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

11%

Financial Services Firm

Comms Service Provider

Insurance Company

Computer Software Company

16%

Retailer

Financial Services Firm

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	10
Midsize Enterprise	12
Large Enterprise	21

Questions from the Community

What do you like most about Amplitude?

I loved using Amplitude because it allowed me to dive deep into product usage and analyze different customer segments.

See all answers

What needs improvement with Amplitude?

The free features in Amplitude Analytics need enhancement. The limitations, such as not being able to use the splitting method for certain events, restrict reporting capabilities. This contrasts wi...

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What is your primary use case for Amplitude?

I have been working with Amplitude Analytics for around one year, mainly using it alongside GMP products like Google Analytics Four and Google Tag Manager. We recently started using Amplitude Analy...

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What do you like most about Snowflake Analytics?

Its performance speed is very good.

See all answers

What is your experience regarding pricing and costs for Snowflake Analytics?

Snowflake Analytics is quite economical. It does not appear to incur significant extra expenses beyond the solution's initial cost. However, a complete pricing analysis is still in progress.

See all answers

What needs improvement with Snowflake Analytics?

There are some minor issues encountered with Snowflake Analytics, such as problems when working with identity or row number generating different results or issues with referential integrity, which ...

See all answers

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Compared 19% of the time

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Compared 14% of the time

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Compared 13% of the time

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Compared 13% of the time

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Product Reports

Buyer's Guide

Amplitude

September 2025

Download Amplitude product report

Buyer's Guide

Snowflake Analytics

September 2025

Download Snowflake Analytics product report

Also Known As

ClearBrain

No data available

Overview

Amplitude is a digital analytics platform that empowers businesses to understand and optimize customer experiences. It offers real-time insights into user behavior, helping companies identify patterns, measure engagement, and build data-driven strategies to improve their products and increase customer satisfaction.

This platform provides comprehensive analytics, combining data science and machine learning to help teams visualize trends and predict user needs. It integrates seamlessly with various data sources, making it easy to analyze customer journeys, track user interactions, and understand how features contribute to business goals. It also supports cohort analysis to group users based on behaviors, aiding personalized product improvements.

Key features include:

Event Tracking: Monitor user actions across digital touchpoints to understand engagement.
Cohort Analysis: Identify groups of users with similar behaviors to personalize features.
Conversion Funnels: Visualize steps users take towards conversions, highlighting drop-off points.
Retention Analysis: Track user retention over time to identify loyal customers and measure growth.
Segmentation: Split data into meaningful segments for targeted analysis and reporting.

Benefits of using Amplitude include the ability to improve customer retention by understanding key engagement drivers, increase conversion rates through optimized funnels, and refine user experiences with more accurate segmentation. This leads to increased ROI as teams can focus on the most impactful improvements.

Amplitude is valuable across various sectors like e-commerce, fintech, and SaaS. It helps e-commerce teams refine product recommendations, fintech companies assess user acquisition strategies, and SaaS firms personalize onboarding experiences.

Pricing is tailored based on usage and features, offering free, growth, and enterprise plans. Customer support includes comprehensive documentation, a knowledge base, and expert guidance for setup, data management, and strategic analysis.

In summary, Amplitude helps businesses analyze and optimize digital user experiences to enhance engagement, conversion, and retention through a robust suite of analytical tools.

Amplitude

Conventional data platforms and big data solutions struggle to deliver on their fundamental purpose: to enable any user to work with any data, without limits on scale, performance or flexibility. Whether you’re a data analyst, data scientist, data engineer, or any other business or technology professional, you’ll get more from your data with Snowflake.

To achieve this, we built a new data platform from the ground up for the cloud. It’s designed with a patented new architecture to be the centerpiece for data pipelines, data warehousing, data lakes, data application development, and for building data exchanges to easily and securely share governed data. The result, A platform delivered as a service that’s powerful but simple to use.

Snowflake’s cloud data platform supports a multi-cloud strategy, including a cross-cloud approach to mix and match clouds as you see fit. Snowflake delivers advantages such as global data replication, which means you can move your data to any cloud in any region, without having to re-code your applications or learn new skills.

Snowflake Computing

Sample Customers

Nokia, Yik Yak, QuizUp, CrunchBase, Rhapsody, PlanGrid, Acquia, Patreon, SeatGeek, Etermax

Lionsgate, Adobe, Sony, Capital One, Akamai, Deliveroo, Snagajob, Logitech, University of Notre Dame, Runkeeper

Buyer's Guide

Amplitude vs. Snowflake Analytics

September 2025

Free Report: Amplitude vs. Snowflake Analytics

Find out what your peers are saying about Amplitude vs. Snowflake Analytics and other solutions. Updated: September 2025.

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