Amplitude vs Snowflake Analytics comparison

Amplitude and Snowflake Computing are both solutions in the Web Analytics category. Amplitude is ranked #2 with an average rating of 8.3, while Snowflake Computing is ranked #1 with an average rating of 8.5. Amplitude holds a 16.6% mindshare in WA, compared to Snowflake Computing’s 5.0% mindshare. Additionally, 100% of Amplitude users are willing to recommend the solution, compared to 100% of Snowflake Computing users who would recommend it.

Amplitude

Read 4 Amplitude reviews

1,005 Views
784 Comparison Views

100% willing to recommend

Snowflake Analytics

Read 40 Snowflake Analytics reviews

793 Views
436 Comparison Views

100% willing to recommend

Amplitude

Snowflake Analytics

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Executive Summary

We performed a comparison between Amplitude and Snowflake Analytics based on real PeerSpot user reviews.

Find out in this report how the two Web Analytics solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Amplitude vs. Snowflake Analytics Report (Updated: July 2025).

Buyer's Guide

Amplitude vs. Snowflake Analytics

July 2025

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Helped 865,295 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Amplitude

Ranking in Web Analytics

2nd

Average Rating

8.2

Reviews Sentiment

7.7

Number of Reviews

Ranking in other categories

Customer Data Analysis (1st), Mobile Marketing and Advertising (1st), User Activity Monitoring (7th)

Snowflake Analytics

Ranking in Web Analytics

1st

Average Rating

8.4

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

Cloud Data Warehouse (9th)

Mindshare comparison

As of August 2025, in the Web Analytics category, the mindshare of Amplitude is 16.6%, up from 12.6% compared to the previous year. The mindshare of Snowflake Analytics is 5.0%, down from 6.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Web Analytics

Featured Reviews

Shivendra Pratap Singh

Senior Software Engineer at Zeta

Data from Amplitude has good properties for segmentation. allows real-time tracking, segmentation, and have a complex architecture

A few things could be improved. The part that we used didn't need much improvement, but for end-users, the real-time analytics based on Amplitude's data could be improved. * The visualization of the properties can also be enhanced. Basically, the visualization could be better, and the real-time analytics can be enhanced. * Currently, real-time analytics still has some delays. Amplitude could reduce latency to provide faster insights. For visualization, they could have more charts and graphs to give users a better picture of their data. * The query builder could be improved. Simplifying the query builder with a better interface would make it easier for regular users. It might be easier for developers right now, but going forward, Amplitude could make it more UI-based.

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Paresh_Nayak

Solutions Architect at a financial services firm with 5,001-10,000 employees

Enables data-driven decision-making with robust features and effective scalability

The internal design engine and the columnar database are particularly valuable. These features reduce input and output memory, which is crucial in handling large data sets. The solution fulfills the business requirement for scaling and analytics. Snowflake Analytics supports data security with a single sign-on feature and complies with framework regulations, which is highly beneficial.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Other areas like cohort analysis, defining key events, and user properties were also well-suited for Amplitude. It is an easy tool to use."

"I loved using Amplitude because it allowed me to dive deep into product usage and analyze different customer segments."

"Amplitude offers flexibility in real-time data analysis, allowing users to make immediate decisions."

"We can create charts and bar charts for visualization purposes and check real-time data with the solution."

"It's a scalable solution because you can analyze a huge amount of data in the solution."

"Snowflake Analytics is pretty easy to use with the connectors for integration with the tools and systems in my company."

"The advanced features like time travel, zero copy cloning and scalability have been most useful. Snowflake requires zero maintenance for Data Warehousing on the cloud system."

"One of the valuable features is the solution’s time travel capability. The solution is highly stable. The solution is highly scalable. The initial setup is straightforward, and the deployment process is quick and efficient. I recommend the solution. Overall, I rate it a perfect ten."

"Deployment is straightforward as it's a SaaS product. No maintenance required."

"It's not necessary to use a physical server."

"What we found most valuable in Snowflake Analytics are its attributes that are very convenient for business use such as data sharing, cloning, time travel, and fail-safe. It's a good product all in all."

"One of the distinctive features of Snowflake is its ability to handle large datasets efficiently."

More Snowflake Analytics pros

Cons

"We have seen tagging issues with Amplitude in rare scenarios, which can be improved."

"Setting up reports in Amplitude was challenging for me as a newer user."

"The free features in Amplitude Analytics need enhancement."

"The visualization of the properties can also be enhanced. Basically, the visualization could be better, and the real-time analytics can be enhanced."

"Snowflake Analytics can improve the integration with machine learning tools and AI and it will make the solution more usable."

"The solution’s scalability could be improved."

"If you have a lot of computations, it becomes very costly."

"Snowflake should include a WHERE clause for building data pipelines."

"A room for improvement in Snowflake Analytics is Spark, particularly its connector for Spark. An additional feature I'd like to see in the next release of the solution is built-in analytics."

"The scheduling of jobs requires improvement, particularly in terms of the user interface which currently lacks certain features found in comparable platforms."

"Snowflake's Snowpark is an area of concern where improvements are required."

"Moving data from legacy systems to Snowflake is not that easy. There are some cases where processors are not actually compatible with Snowflake."

More Snowflake Analytics cons

Pricing and Cost Advice

"Pricing is a little on the higher end, especially when considering scalability."

"The product's pricing is subjective."

"Snowflake Analytics is a little more costly than Azure."

"The cost of Snowflake Analytics is low, any small organization can use it."

"When using Snowflake, you pay based on your usage. They calculate how much CPU has been used. If you use excess warehouse storage, you are charged one credit per hour. If you are in Asia, you are charged $3 per credit. If you have 10 users running parallel with the same excess, you will be charged $30."

"Snowflake charges per query, which amounts to a very minor cost, such as $0.015 per query."

"I rate the product price a seven on a scale of one to ten, where one is low price, and ten is high price."

"It's not costly if you configure it properly to ensure optimal performance. People don't configure it properly, which is why costs go up."

"The tool is quite expensive."

More Snowflake Analytics pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

11%

Financial Services Firm

Comms Service Provider

Insurance Company

Computer Software Company

15%

Financial Services Firm

10%

Retailer

10%

Insurance Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about Amplitude?

I loved using Amplitude because it allowed me to dive deep into product usage and analyze different customer segments.

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What needs improvement with Amplitude?

The free features in Amplitude Analytics need enhancement. The limitations, such as not being able to use the splitting method for certain events, restrict reporting capabilities. This contrasts wi...

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What is your primary use case for Amplitude?

I have been working with Amplitude Analytics for around one year, mainly using it alongside GMP products like Google Analytics Four and Google Tag Manager. We recently started using Amplitude Analy...

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What do you like most about Snowflake Analytics?

Its performance speed is very good.

See all answers

What is your experience regarding pricing and costs for Snowflake Analytics?

Snowflake Analytics is quite economical. It does not appear to incur significant extra expenses beyond the solution's initial cost. However, a complete pricing analysis is still in progress.

See all answers

What needs improvement with Snowflake Analytics?

The advantages of Snowflake Analytics outweigh the disadvantages. However, if it offered flexibility similar to Oracle and supported more heterogeneous data sources and database connectivity, it wo...

See all answers

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Compared 21% of the time

Teradata vs Snowflake Analytics

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Compared 15% of the time

SAP IQ vs Snowflake Analytics

Compared 14% of the time

SAP Business Data Cloud vs Snowflake Analytics

Compared 14% of the time

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Product Reports

Buyer's Guide

Amplitude

August 2025

Download Amplitude product report

Buyer's Guide

Snowflake Analytics

July 2025

Download Snowflake Analytics product report

Also Known As

ClearBrain

No data available

Overview

Amplitude is a digital analytics platform that empowers businesses to understand and optimize customer experiences. It offers real-time insights into user behavior, helping companies identify patterns, measure engagement, and build data-driven strategies to improve their products and increase customer satisfaction.

This platform provides comprehensive analytics, combining data science and machine learning to help teams visualize trends and predict user needs. It integrates seamlessly with various data sources, making it easy to analyze customer journeys, track user interactions, and understand how features contribute to business goals. It also supports cohort analysis to group users based on behaviors, aiding personalized product improvements.

Key features include:

Event Tracking: Monitor user actions across digital touchpoints to understand engagement.
Cohort Analysis: Identify groups of users with similar behaviors to personalize features.
Conversion Funnels: Visualize steps users take towards conversions, highlighting drop-off points.
Retention Analysis: Track user retention over time to identify loyal customers and measure growth.
Segmentation: Split data into meaningful segments for targeted analysis and reporting.

Benefits of using Amplitude include the ability to improve customer retention by understanding key engagement drivers, increase conversion rates through optimized funnels, and refine user experiences with more accurate segmentation. This leads to increased ROI as teams can focus on the most impactful improvements.

Amplitude is valuable across various sectors like e-commerce, fintech, and SaaS. It helps e-commerce teams refine product recommendations, fintech companies assess user acquisition strategies, and SaaS firms personalize onboarding experiences.

Pricing is tailored based on usage and features, offering free, growth, and enterprise plans. Customer support includes comprehensive documentation, a knowledge base, and expert guidance for setup, data management, and strategic analysis.

In summary, Amplitude helps businesses analyze and optimize digital user experiences to enhance engagement, conversion, and retention through a robust suite of analytical tools.

Amplitude

Conventional data platforms and big data solutions struggle to deliver on their fundamental purpose: to enable any user to work with any data, without limits on scale, performance or flexibility. Whether you’re a data analyst, data scientist, data engineer, or any other business or technology professional, you’ll get more from your data with Snowflake.

To achieve this, we built a new data platform from the ground up for the cloud. It’s designed with a patented new architecture to be the centerpiece for data pipelines, data warehousing, data lakes, data application development, and for building data exchanges to easily and securely share governed data. The result, A platform delivered as a service that’s powerful but simple to use.

Snowflake’s cloud data platform supports a multi-cloud strategy, including a cross-cloud approach to mix and match clouds as you see fit. Snowflake delivers advantages such as global data replication, which means you can move your data to any cloud in any region, without having to re-code your applications or learn new skills.

Snowflake Computing

Sample Customers

Nokia, Yik Yak, QuizUp, CrunchBase, Rhapsody, PlanGrid, Acquia, Patreon, SeatGeek, Etermax

Lionsgate, Adobe, Sony, Capital One, Akamai, Deliveroo, Snagajob, Logitech, University of Notre Dame, Runkeeper

Buyer's Guide

Amplitude vs. Snowflake Analytics

July 2025

Free Report: Amplitude vs. Snowflake Analytics

Find out what your peers are saying about Amplitude vs. Snowflake Analytics and other solutions. Updated: July 2025.

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