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Atlan vs Informatica Intelligent Data Management Cloud (IDMC) comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Nov 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Atlan
Ranking in Data Governance
9th
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
6
Ranking in other categories
No ranking in other categories
Informatica Intelligent Dat...
Ranking in Data Governance
2nd
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
185
Ranking in other categories
Data Integration (3rd), Data Quality (1st), Business Process Management (BPM) (10th), Business-to-Business Middleware (5th), API Management (7th), Cloud Data Integration (3rd), Test Data Management (3rd), Cloud Master Data Management (MDM) Solutions (1st), Data Management Platforms (DMP) (2nd), Data Masking (2nd), Metadata Management (1st), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd)
 

Mindshare comparison

As of July 2025, in the Data Governance category, the mindshare of Atlan is 2.0%, up from 1.2% compared to the previous year. The mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 5.7%, down from 8.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Governance
 

Featured Reviews

Leon Pereira - PeerSpot reviewer
Enhanced data management with intuitive data lineage and metadata visualization
Certain UI changes could make Atlan more user-friendly. While they have an Excel add-in for interaction with Atlan, it's in its early stages and could be improved. Additionally, data observability capabilities could be enhanced to provide more alerts on stale or outdated data via communication tools like Microsoft Teams, Slack, or email.
Saikat Ghosh - PeerSpot reviewer
Match and merge functionality is still the best but cloud version needs more functionality
There are various areas for improvement in IDMC. Enhancements on basic data management functionality and the UI front, such as multiple templates and improved grid views, would be beneficial. Bulk data management features could be improved from the UI perspective to get to the level of the on prem versions of Informatica MDM. The tool needs to mature but missing small but important features, like restricted dynamic attributes functionality, data inheritance rules in master hierachies, identifiers not being passed in jobs is a drawback.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Overall, I rate Atlan a nine out of ten."
"As a senior analytics engineer, Atlan's ability to show end-to-end data lineage is the most important feature for me."
"The best feature of Atlan is its integration with communication platforms like Microsoft Teams and Slack, so business users don't have to go into a data catalog to see metadata about data assets."
"The technical support services are good."
"The AI part is integrated for enriching metadata engagement, making it a comprehensive tool."
"The best feature of Atlan is its integration with communication platforms like Microsoft Teams and Slack, so business users don't have to go into a data catalog to see metadata about data assets."
"They also offer automated lineage embedded in the connectors, allowing us to track where the data is coming from and where it's going. We find it very efficient in cataloging data sources. Additionally, the user-friendly interface is a big plus, making it easy for users to familiarize themselves with the solution. These two features, in my opinion, stand out the most."
"Atlan is helpful for identifying datasets and discovering PI data, such as the classification levels of datasets (gold, silver, bronze)."
"Informatica is user-friendly, stable, and scalable. These three aspects are the most valuable for us. If we can make it work well with the CRM, we can continue or try again this year to complete that part of the project. I am confident that this kind of solution is what we need because we have a third-party resource that works in the development."
"The product's most valuable feature is the ability to select the data flow and lineage."
"The solution's scalability is high."
"The tool's most valuable feature is bulk upload. We upload files in CSV or Excel format."
"It comes with lot of features and is a one-stop-shop solution for integration, data modeling, and data governance. Everything can be built under one particular umbrella. If any issues come up, then there won't be any blame game saying that it could be an integration issue or an MDM hub issue because it's wholly owned by Informatica. That's the biggest advantage of Informatica MDM over that of any other tools that are available on the market."
"Informatica provides a comprehensive solution for on-the-fly or real-time data masking."
"The product is stable."
"I like that Informatica MDM has robust matching technology. Informatica MDM is also porting the external Java applications for validations. I can consider that a must-have. It is also exposed to Rest API calls, and we can engage in real-time integrations with any third-party systems."
 

Cons

"One of the main areas for improvement is its governance capabilities."
"One area that could be improved is the capability to find duplicates of datasets."
"One of the main areas for improvement is its governance capabilities. Atlan supports only basic out-of-the-box workflows, and it becomes challenging to customize features like how data owners should approve access to data assets."
"There are some improvements. There is a feature called Playbooks, which basically allows me to automate certain activities that would otherwise be manual. It's a very interesting feature, but there is room to improve it because, depending on the task you automate, the playbooks seem to have a hard time handling the task. So, it could be improved there. Even though it's a great feature, it can evolve further."
"Certain UI changes could make Atlan more user-friendly."
"One area that could be improved is the capability to find duplicates of datasets."
"The challenge is in the lineage, where it requires improvement. Atlas needs to capture areas where organizations use less known applications."
"The product could be improved by offering scheduled email reports for managed assets."
"One area that could use improvement is the speed of the web interfaces. At present, they are very slow. I think it is essential that we are original and robust on-premises."
"Needs to implement the new workflow with simple steps and a quick visualization with a 360 view of the data."
"It could be improved by including a buffer that saves data when there is a connectivity issue."
"I would like to see better visuals for business users, such as a dashboard where they can precisely track where problems are."
"The main issue preventing Brazilian companies from migrating to Informatica Cloud Data Integration from on-prem is the price."
"Their UI needs improvement. Their scorecards and reporting also need improvement. Their data quality reporting, especially their dashboards and scorecards, is lackluster at best. Its reporting capabilities are limited. If you want to do anything beyond its limited reporting capabilities, then you're going to have to use an external reporting tool such as Power BI or something like that."
"Informatica MDM could improve the interdependency with integration. The solution sometimes becomes a bit difficult to change considering a lot of interdependency with the integration. There can be some improvement in the workflows and they can introduce more artificial intelligence."
"The integration process is not easy."
 

Pricing and Cost Advice

"We pay per-user license. It's a different classification model than with other solutions, where they usually charge you for resources. So, that was a better model for us. And because of this difference in models or classification, it was cheaper for us to go with Atlan."
"Informatica Axon is expensive."
"Licensing is difficult to understand, but the team is always available to explain anything. They are very helpful."
"It's offers value for money. They're more competitive with respect to pricing and offerings."
"Informatica MDM is very expensive. Apart from licensing fees, they have broken down their products into multiple products, and they charge for each and every product. If the data is huge, they charge for the data. At times, we have to use third party services for data cleaning, and they charge for that as well."
"Comparatively, their prices are a little bit too high."
"The product is not very pocket-friendly for small and medium-sized businesses, and it is understandable because of the kind of features the tool gives."
"The solution is very expensive."
"The pricing is high compared to other tools on the market."
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Top Industries

By visitors reading reviews
Manufacturing Company
14%
Financial Services Firm
11%
Computer Software Company
10%
Insurance Company
9%
Financial Services Firm
17%
Computer Software Company
12%
Manufacturing Company
9%
Insurance Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about Atlan?
They also offer automated lineage embedded in the connectors, allowing us to track where the data is coming from and where it's going. We find it very efficient in cataloging data sources. Additi...
What is your experience regarding pricing and costs for Atlan?
Atlas is competitively priced compared to other data governance platforms like Collibra and Informatica. The only major drawback is its lack of an integrated data quality module.
What needs improvement with Atlan?
The challenge is in the lineage, where it requires improvement. Atlas needs to capture areas where organizations use less known applications.
How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...
Which Informatica product would you choose - PowerCenter or Cloud Data Integration?
Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...
What are the biggest benefits of using Informatica Cloud Data Integration?
When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...
 

Also Known As

No data available
ActiveVOS, Active Endpoints, BPM, Address Verification, Persistent Data Masking, Cloud Test Data Management, PIM, , Enterprise Data Catalog, Data Integration Hub, Cloud Data Integration, Data Quality, Cloud API and App Integration
 

Overview

 

Sample Customers

Information Not Available
The Travel Company, Carbonite
Find out what your peers are saying about Atlan vs. Informatica Intelligent Data Management Cloud (IDMC) and other solutions. Updated: June 2025.
860,592 professionals have used our research since 2012.