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Atlan vs Informatica Intelligent Data Management Cloud (IDMC) comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Nov 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Atlan
Ranking in Data Governance
9th
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
6
Ranking in other categories
No ranking in other categories
Informatica Intelligent Dat...
Ranking in Data Governance
2nd
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
185
Ranking in other categories
Data Integration (3rd), Data Quality (1st), Business Process Management (BPM) (10th), Business-to-Business Middleware (5th), API Management (7th), Cloud Data Integration (3rd), Test Data Management (3rd), Cloud Master Data Management (MDM) Solutions (1st), Data Management Platforms (DMP) (2nd), Data Masking (1st), Metadata Management (1st), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd)
 

Mindshare comparison

As of October 2025, in the Data Governance category, the mindshare of Atlan is 2.3%, up from 1.6% compared to the previous year. The mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 5.9%, down from 7.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Governance Market Share Distribution
ProductMarket Share (%)
Informatica Intelligent Data Management Cloud (IDMC)5.9%
Atlan2.3%
Other91.8%
Data Governance
 

Featured Reviews

Leon Pereira - PeerSpot reviewer
Enhanced data management with intuitive data lineage and metadata visualization
Certain UI changes could make Atlan more user-friendly. While they have an Excel add-in for interaction with Atlan, it's in its early stages and could be improved. Additionally, data observability capabilities could be enhanced to provide more alerts on stale or outdated data via communication tools like Microsoft Teams, Slack, or email.
SaurabhGaonshindhe - PeerSpot reviewer
Modular structure and AI features stream new reporting processes
One of my clients has a requirement; they want to integrate metadata into the process, which means, for example, if I just want to implement a new field into my database, that field needs to be reflected throughout, let's say, 200 mappings. This highlights the need for a data-driven approach. My experience with technical support from Informatica is quite interesting; I would rate it as nine out of ten for Informatica PowerCenter kind of products or the Informatica integration products, because my team can do some hands-on using their free licenses or one-month kind of products. However, for products Master Data Management or related to MDM or Data Governance, there is no way by which we can directly practice, and my team struggles at that point.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"As a senior analytics engineer, Atlan's ability to show end-to-end data lineage is the most important feature for me."
"They also offer automated lineage embedded in the connectors, allowing us to track where the data is coming from and where it's going. We find it very efficient in cataloging data sources. Additionally, the user-friendly interface is a big plus, making it easy for users to familiarize themselves with the solution. These two features, in my opinion, stand out the most."
"The technical support services are good."
"Overall, I rate Atlan as a ten out of ten."
"The AI part is integrated for enriching metadata engagement, making it a comprehensive tool."
"The best feature of Atlan is its integration with communication platforms like Microsoft Teams and Slack, so business users don't have to go into a data catalog to see metadata about data assets."
"Overall, I rate Atlan a nine out of ten."
"Atlan is helpful for identifying datasets and discovering PI data, such as the classification levels of datasets (gold, silver, bronze)."
"The most valuable features of Informatica MDM are its reliability, match functions, and integration capabilities. The out-of-box functionality of deduplication and built-in data models ensure faster implementation."
"Axon has a marketplace that allows you to showcase all the assets the data owner has, so they can request access. That's one feature we use extensively. Axon also offers great visibility and intuitive searchability, allowing you to easily search data assets. You can check the lineage and see the work EDC does. EDC handles all the classification, cataloging, and lineage. It's integrated with Axon, and anyone can see that."
"It is very useful for testing purposes and designing mappings for small projects. If you go for IDQ in the mapping itself, you can see the data. You can then correct it, and test it so easily. It is working fine. It is also stable, scalable, and easy to deploy."
"The profiling feature in Informatica Data Quality is incredibly effective for data governance."
"The most valuable feature of Informatica Cloud Data Integration is Pushback. You are able to push the data to the solution itself, and it can handle the queries. It helps us a lot. With other tools, the burden is kept on the server."
"There isn't any human touch involved. It's just an automated business process to build different applications and talking to various APIs using the client's ecosystems. We then build new functionalities out of it."
"The support is very good."
"The dictionary, the search, and the ratings are without a doubt the most beneficial components of this solution."
 

Cons

"Certain UI changes could make Atlan more user-friendly."
"The challenge is in the lineage, where it requires improvement. Atlas needs to capture areas where organizations use less known applications."
"One area that could be improved is the capability to find duplicates of datasets."
"The challenge is in the lineage, where it requires improvement."
"One of the main areas for improvement is its governance capabilities."
"The product could be improved by offering scheduled email reports for managed assets."
"One of the main areas for improvement is its governance capabilities. Atlan supports only basic out-of-the-box workflows, and it becomes challenging to customize features like how data owners should approve access to data assets."
"One area that could be improved is the capability to find duplicates of datasets."
"The solution should improve its integration."
"I think they should work really hard on UI."
"Currently, there are limitations in processing and the interface."
"Although we are very satisfied with the design of the UI, executing tasks with it can be difficult."
"Certain applications are not being synced with the ION."
"Informatica should simplify the rules for setting classifications and user access management permissions. It's too complex to define, configure, and make work."
"Needs to implement the new workflow with simple steps and a quick visualization with a 360 view of the data."
"Some functionalities can be a challenge in the cloud."
 

Pricing and Cost Advice

"We pay per-user license. It's a different classification model than with other solutions, where they usually charge you for resources. So, that was a better model for us. And because of this difference in models or classification, it was cheaper for us to go with Atlan."
"It's an expensive solution."
"You can purchase licenses for this solution at different intervals. For example, annually or every three years. They recently changed their terms for licensing and now it is more flexible."
"My understanding is that Informatica is quite expensive compare to other tools that are available in the market."
"Informatica MDM's pricing is not cheap but comparable to other vendors."
"The price is very high and has become a big concern for our customers who require the solution in order for their business to function smoothly."
"The price is high, but the competitors are even higher, like Collibra."
"I rate the product's price a seven on a scale of one to ten, where one is the cheapest and ten is the most expensive. The product is a bit expensive."
"Informatica MDM recently changed its pricing model. It's usage-based but I don't have much insight into the current pricing."
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Top Industries

By visitors reading reviews
Manufacturing Company
16%
Financial Services Firm
12%
Insurance Company
9%
Computer Software Company
9%
Financial Services Firm
16%
Manufacturing Company
10%
Computer Software Company
10%
Insurance Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business42
Midsize Enterprise24
Large Enterprise134
 

Questions from the Community

What do you like most about Atlan?
They also offer automated lineage embedded in the connectors, allowing us to track where the data is coming from and where it's going. We find it very efficient in cataloging data sources. Additi...
What is your experience regarding pricing and costs for Atlan?
Atlas is competitively priced compared to other data governance platforms like Collibra and Informatica. The only major drawback is its lack of an integrated data quality module.
What needs improvement with Atlan?
The challenge is in the lineage, where it requires improvement. Atlas needs to capture areas where organizations use less known applications.
How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...
Which Informatica product would you choose - PowerCenter or Cloud Data Integration?
Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...
What are the biggest benefits of using Informatica Cloud Data Integration?
When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...
 

Also Known As

No data available
ActiveVOS, Active Endpoints, BPM, Address Verification, Persistent Data Masking, Cloud Test Data Management, PIM, , Enterprise Data Catalog, Data Integration Hub, Cloud Data Integration, Data Quality, Cloud API and App Integration
 

Overview

 

Sample Customers

Information Not Available
The Travel Company, Carbonite
Find out what your peers are saying about Atlan vs. Informatica Intelligent Data Management Cloud (IDMC) and other solutions. Updated: September 2025.
868,787 professionals have used our research since 2012.