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Automic Automation vs Fortra's Automate comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
4.0
Automic Automation boosts efficiency by automating workflows, reducing human interaction, cutting costs, and improving compliance and task alignment.
Sentiment score
6.7
Organizations achieve significant ROI in three months using Fortra's Automate through labor savings, productivity boosts, and efficiency enhancements.
Automic Automation has helped reduce workload failure rates by fifty percent.
System Administrator at a financial services firm with 1,001-5,000 employees
Fortra's Automate has effectively replaced the workload of an entire employee, saving us significant time and money.
Chief Technology Officer at DOB Systems LLC
It has reduced our expenditures in terms of purchasing more products and employing more technicians.
System Administrator
On a scale from one to ten, I would rate the ROI as nine.
Project Manager - DevOps Engineer at ACC
 

Customer Service

Sentiment score
7.2
Automic Automation's support is knowledgeable but inconsistent; transition to Broadcom affected availability, despite positive user feedback on improvements.
Sentiment score
7.5
Fortra's Automate support is responsive and knowledgeable, though improvements in user interface and navigation are suggested.
They react quickly when it is urgent.
System Administrator at a government with 10,001+ employees
They are highly knowledgeable in their product area and very easy to work with.
Sr Technical Services Engineer at a tech company with 10,001+ employees
If you put the tickets in for which you need help right away, they get back to you right away.
Technical Consultant at a energy/utilities company with 1,001-5,000 employees
They don't always understand the processes I'm trying to implement.
Senior Data Analyst at a financial services firm with 1-10 employees
They handle customers like me to get to the exact issue, detailing where that issue originates from a technical point of view, the resolution, and the summary they provided.
Software Engineer at Cateina Technologies
I would rate the technical support as a nine out of ten because it is quite fast and courteous.
Account Director at a tech services company with 11-50 employees
 

Scalability Issues

Sentiment score
7.2
Automic Automation excels in scalability, efficiently managing diverse workloads and environments, with high user satisfaction in performance and flexibility.
Sentiment score
7.2
Fortra's Automate is scalable, flexible, cost-effective for SMBs, with high availability, failover support, but limited to Windows.
We have small clients running a thousand tasks per day and big enterprises running one million or two million tasks per day.
Senior Consultant at Tricise
The solution effectively supports our existing user base and is equipped to scale further.
System Administrator at a financial services firm with 1,001-5,000 employees
It does not perform real-time scalability in our environment, but because of the way we have built it, it can scale well past any thresholds with no issues.
Sr Technical Services Engineer at a tech company with 10,001+ employees
The scalability of Automate also scores a ten out of ten.
IT Project Manager at Labo des histoires
I can deploy it on multiple infrastructures such as cloud, on-premises, or in a hybrid model.
Software Engineer at Cateina Technologies
It is easy to increase one bot or one studio without needing to buy another orchestrator, which can be quite expensive.
Account Director at a tech services company with 11-50 employees
 

Stability Issues

Sentiment score
7.9
Automic Automation provides reliable stability with minimal disruptions, high user ratings, and quick resolution of issues in well-tuned environments.
Sentiment score
7.2
Fortra's Automate is reliable, resource-heavy, stable, and support-assisted, with infrequent issues, particularly on large files or tasks.
The stability of the solution is excellent.
Senior Manufacturing Engineer at Performance Technologies
In a well-tuned environment, it runs very smoothly.
Sr Technical Services Engineer at a tech company with 10,001+ employees
So far, I have not encountered any issues related to instability such as lagging, crashing, or downtime.
Senior Workload Automation Consultant at a computer software company with 11-50 employees
The stability of the solution is a ten out of ten.
IT Project Manager at Labo des histoires
For stability on a scale from one to ten, I would give it a solid nine.
Cloud Engineer - ll at a tech vendor with 11-50 employees
It has very robust features, and it is not prone to instability.
Account Director at a tech services company with 11-50 employees
 

Room For Improvement

Users seek improved reporting, stability, UI, compatibility, and documentation in Automic Automation, citing complexity and integration challenges.
Fortra's Automate struggles with an outdated interface, limited integrations, high pricing, and lacks robust features and community support.
It does not work as well for activities that require real-time input/output, but it works very well for batch, ETL, or similar cases.
Sr Technical Services Engineer at a tech company with 10,001+ employees
Pricing is a major issue for some clients due to changes in Broadcom's pricing model, causing some to seek alternative solutions.
Senior IT specialist at a tech services company with 51-200 employees
A feature that provides a dependency chart or tree diagram would be very helpful.
Senior Workload Automation Consultant at a computer software company with 11-50 employees
This is a significant concern, especially with critical workloads where visibility into errors is essential.
DevOps Engineer at Teksphere Global Services Limited
My major recommendation would be for easier upgrade paths between major versions.
Project Manager - DevOps Engineer at ACC
When new employees join our company, we created automation so they receive AWS credentials and all their AWS access and cloud access.
Cloud Engineer - ll at a tech vendor with 11-50 employees
 

Setup Cost

Automic Automation's pricing flexibility is praised, yet Broadcom's licensing model and rising costs prompt consideration of alternatives.
Fortra's Automate offers budget-friendly pricing per bot, cheaper than competitors, with options for single or unlimited use.
Broadcom decided to change the way of licensing by moving to the number of jobs runs and then they say that clients have to pay three million because they run one million jobs per day.
Senior IT specialist at a tech services company with 51-200 employees
Due to the increased pricing, some of them are thinking of reducing tasks in Automic to have fewer executions.
Senior Consultant at Tricise
The pricing has been increasing significantly over the years, raising operational costs instead of reducing them.
Oracle Utilities Admin at a energy/utilities company with 201-500 employees
Competitors are often more expensive than Automate.
Account Director at a tech services company with 11-50 employees
It offered what we wanted at a good, competitive price.
Senior Data Analyst at a financial services firm with 1-10 employees
It does a lot but also costs a lot.
Chief Technology Officer at DOB Systems LLC
 

Valuable Features

Automic Automation offers a user-friendly interface, cross-platform integration, robust scalability, and flexible workflow automation with real-time notifications.
Fortra's Automate provides an intuitive, flexible platform with low-code automation and seamless integration, boosting productivity across various industries.
A standout feature is the comprehensive versioning, allowing easy rollback to previous states.
Senior Manufacturing Engineer at Performance Technologies
Designing workflows is made easier by the graphical user interface, simplifying complex tasks.
Senior Workload Automation Consultant at a computer software company with 11-50 employees
It supports high availability by operating multiple servers concurrently, which means users do not experience outages or the need to log in again, even if some servers are updated.
System Administrator at a financial services firm with 1,001-5,000 employees
Automate's non-reliance on additional orchestrators makes it quite cost-effective.
Account Director at a tech services company with 11-50 employees
In my opinion, the best feature Automate offers is the scheduling.
DevOps Engineer at Teksphere Global Services Limited
Automate's compatibility with existing IT infrastructure has impacted our business operations positively by providing smooth integration with other software that we use, such as Gmail, Jira, and Microsoft 365 apps, which gives us a unified platform instead of having to keep switching from one software to another, saving a lot of time and streamlining the whole workflows.
IT Project Manager at Labo des histoires
 

Categories and Ranking

Automic Automation
Ranking in Business Orchestration and Automation Technologies
9th
Average Rating
8.4
Reviews Sentiment
6.4
Number of Reviews
104
Ranking in other categories
Workload Automation (2nd)
Fortra's Automate
Ranking in Business Orchestration and Automation Technologies
5th
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
37
Ranking in other categories
Robotic Process Automation (RPA) (4th)
 

Mindshare comparison

As of January 2026, in the Business Orchestration and Automation Technologies category, the mindshare of Automic Automation is 0.3%, up from 0.0% compared to the previous year. The mindshare of Fortra's Automate is 1.8%, up from 1.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Business Orchestration and Automation Technologies Market Share Distribution
ProductMarket Share (%)
Fortra's Automate1.8%
Automic Automation0.3%
Other97.9%
Business Orchestration and Automation Technologies
 

Featured Reviews

Peter Grundler - PeerSpot reviewer
Senior Consultant at Tricise
Helps to move away from manual tasks and offers wide platform support and web-based interface
Customers want to move away from manual monitoring and checking processes. Automating these processes helps in time-saving and reduces human error. When you automate business processes, it reduces mistakes. It eliminates the risk of manual errors such as typos. There is a 20% to 30% reduction in human error. It fulfills all the needs when it comes to visibility and control across various operating platforms. It is the perfect product for managing processes that span multiple operating platforms. Automic Automation has the widest platform support compared to other products, such as Control-M, Tivoli from IBM, or Stonebranch. It definitely helps with compliance processes. We have had a lot of customers for two years with a focus on compliance, and it works. They were successful. Due to the fact that our customers can automate a lot of things, it reduces operating costs. It is hard to give a number because the savings are different for each customer. If a customer never had any automation, there could be about 80% savings after implementing Automic Automation, whereas for a customer who already has automated tasks, the difference will be less by adding Automic Automation. They might see 5% to 10% more savings. Automic Automation helps improve our ability to meet SLAs. In the recent versions, SLA management has been integrated, which previously was an external component. Because a lot of customers used it and asked Broadcom to implement SLA management into the workload engine, Broadcom included it. We see more and more customers running their SLA management via the Automic Automation product.
Jane Rachma Kiniti - PeerSpot reviewer
IT Project Manager at Labo des histoires
Automate has streamlined workflows and increased efficiency with powerful automation
The best features of the solution are the flexible automation features, it is rich with beautiful connectors, and it is easy to use with little to no coding knowledge required to get started, so anybody can use the tool. The intuitive interface of Automate has an intuitive design, which makes it easy to learn and use even without a strong technical background, and it has a drag-and-drop interface, which makes everything so easy and straightforward. The error handling capabilities in complex automation tasks are powerful, as it handles all types of tasks, whether complex or simple. I've never faced any problems even when dealing with complex tasks, so everything is super smooth and highly reliable, even when dealing with big tasks, as it has never slowed down. Automate's compatibility with existing IT infrastructure has impacted our business operations positively by providing smooth integration with other software that we use, such as Gmail, Jira, and Microsoft 365 apps, which gives us a unified platform instead of having to keep switching from one software to another, saving a lot of time and streamlining the whole workflows. The automated analytics have helped improve our business processes since it has increased our efficiency by automating our everyday tasks, freeing up time for us to focus more on strategic activities such as analyzing data and developing new business strategies. It is also cost-saving. By minimizing manual labor, it decreases human errors that can lead to costly mistakes. By automating the tasks, it helps to save costs, and it also improves our accuracy by reducing these errors to ensure that tasks are done almost perfectly.
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Top Industries

By visitors reading reviews
Financial Services Firm
16%
Manufacturing Company
16%
Computer Software Company
10%
Insurance Company
8%
Financial Services Firm
11%
Manufacturing Company
9%
Computer Software Company
6%
Performing Arts
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise14
Large Enterprise67
By reviewers
Company SizeCount
Small Business25
Midsize Enterprise10
Large Enterprise9
 

Questions from the Community

What is your experience regarding pricing and costs for Automic Workload Automation?
The pricing was client-wise, but they are changing it to execution-wise pricing. So, we are in negotiation.
What needs improvement with Automic Workload Automation?
Automic Automation has some disadvantages; it is more simplified, and sometimes it can be complicated. The technical support by Automic, provided by Broadcom, is good with the same blocking support.
What is your primary use case for Automic Workload Automation?
I have been dealing with Automic Automation for probably around ten years. I have been both a partner with Automic, with Broadcom and with Autosys.
What is your primary use case for HelpSystems AutoMate?
I use Fortra's Automate for IT operations as an automated repetitive workflow task, handling tasks like file transfer, job scheduling, SAP data pools, and system notifications.
What is your experience regarding pricing and costs for Fortra Automate?
I am somewhat aware of Fortra's Automate's pricing, and I can say it is budget-friendly—not too cheap or too high. The pricing is on point.
What needs improvement with Fortra Automate?
Fortra's Automate is good overall, but the advanced logic is somewhat challenging. Some of the more complex branching and error handling require digging into documentation or trial and error before...
 

Also Known As

Automic Dollar Universe
HelpSystems Automate, Automate
 

Overview

 

Sample Customers

ING, Adidas, 84.51, ESB
Aldergrove Financial Group, Preferred Health Professionals, Mindbeam Technologies, First Credit Union in British Columbia, Vestcom International, Prime Liberty Benefits, University of Tampa, CNLBancshares, World Precision Instruments, BJ's Restaurants, Globe Pequot Press, Accudata Technologies, Norton Healthcare, Pacific Toxicology Laboratories
Find out what your peers are saying about Automic Automation vs. Fortra's Automate and other solutions. Updated: December 2025.
881,082 professionals have used our research since 2012.