

Fortra's Automate and Microsoft Power Automate are significant players in the automation tools category. Fortra's Automate holds the advantage in long-term cost-efficiency with comprehensive licensing options, while Microsoft Power Automate stands out for its seamless integration within the Microsoft suite, offering significant cost benefits.
Features: Fortra's Automate provides powerful automation capabilities including email, FTP/SFTP, and an intuitive task development feature with drag-and-drop functionality. It integrates smoothly with existing IT infrastructures and simplifies automation processes. Microsoft Power Automate is praised for its seamless integration across Microsoft products, easy-to-use templates, and workflow automation abilities. It offers a low-code environment, making it accessible for users with varying technical skills and providing strong integration within existing Microsoft ecosystems.
Room for Improvement: Fortra's Automate could benefit from refining its web automation, improving interface streamlining, and enhancing error logging and documentation. Users also suggest better OCR functionality and increased community support. Microsoft Power Automate could improve in providing a more intuitive interface, better integration with non-Microsoft tools, and more robust debugging features. Its handling of complex tasks and offering of more free features are areas users hope to see enhanced.
Ease of Deployment and Customer Service: Fortra's Automate is renowned for its flexibility in deployment with both on-premises and hybrid cloud options. It is commended for strong technical support and responsive customer service. Microsoft Power Automate, being heavily cloud-based, offers robust integration with Microsoft ecosystems but meets some criticisms regarding technical support responsiveness. Its strength lies in tapping into Microsoft's extensive support channels, benefiting its large user base.
Pricing and ROI: Fortra's Automate offers a favorable pricing model with perpetual licenses and competitive per-bot pricing, ensuring quick ROI through automation efficiencies. Meanwhile, Microsoft Power Automate provides a cost-effective solution within the Office 365 suite, despite some complexities in licensing structures and added charges for premium features. Both solutions demonstrate cost-saving benefits; Fortra's Automate is tailored for diverse automation needs, while Microsoft Power Automate is advantageous for those within the Microsoft environment.
Fortra's Automate has effectively replaced the workload of an entire employee, saving us significant time and money.
It has reduced our expenditures in terms of purchasing more products and employing more technicians.
On a scale from one to ten, I would rate the ROI as nine.
On a daily basis, it saves about two to three hours.
It has helped us save time, and we've saved thousands of hours through automation.
There has been around 20% to 30% productivity improvement, which will definitely save money and costs.
They don't always understand the processes I'm trying to implement.
They handle customers like me to get to the exact issue, detailing where that issue originates from a technical point of view, the resolution, and the summary they provided.
I would rate the technical support as a nine out of ten because it is quite fast and courteous.
Having experience with coding is essential to fully utilize Power Automate.
On a scale of one to ten, the technical support of Microsoft Power Automate rates as three within India, and eight or nine for support from outside India.
They offer 24-hour technical support that consistently answers inquiries.
The scalability of Automate also scores a ten out of ten.
I can deploy it on multiple infrastructures such as cloud, on-premises, or in a hybrid model.
It is easy to increase one bot or one studio without needing to buy another orchestrator, which can be quite expensive.
Microsoft Power Automate is scalable enough for me and my customers.
The stability of the solution is a ten out of ten.
For stability on a scale from one to ten, I would give it a solid nine.
It has very robust features, and it is not prone to instability.
This is a significant concern, especially with critical workloads where visibility into errors is essential.
My major recommendation would be for easier upgrade paths between major versions.
When new employees join our company, we created automation so they receive AWS credentials and all their AWS access and cloud access.
Developers should have discretion over which view they want to use, either the old designer view or the new designer view, as Microsoft is forcing the new designer view, which most developers don't prefer.
It would be better to make it a wizard more than requiring coding.
We haven't gone into depth to explore the integration with AI, so I am not really sure.
Competitors are often more expensive than Automate.
It offered what we wanted at a good, competitive price.
It does a lot but also costs a lot.
The price of Microsoft Power Automate was affordable for our clients, who are small companies.
I don't remember paying anything excessively or overpriced.
Microsoft Power Automate is reasonably priced compared to others in the market.
Automate's non-reliance on additional orchestrators makes it quite cost-effective.
In my opinion, the best feature Automate offers is the scheduling.
Automate's compatibility with existing IT infrastructure has impacted our business operations positively by providing smooth integration with other software that we use, such as Gmail, Jira, and Microsoft 365 apps, which gives us a unified platform instead of having to keep switching from one software to another, saving a lot of time and streamlining the whole workflows.
We have saved thousands of hours by automating tasks that would have been labor-intensive and error-prone if done manually.
If I want to fill something in Power Platform and need to fill another item in Salesforce, instead of doing the same task in different platforms, I can directly fill it in Power Platform and integrate it with Salesforce through API in Microsoft Power Automate, and my work is complete.
Microsoft Power Automate has positively impacted my organization as it has saved a lot of time and effort.
| Product | Mindshare (%) |
|---|---|
| Microsoft Power Automate | 10.3% |
| Fortra's Automate | 3.0% |
| Other | 86.7% |


| Company Size | Count |
|---|---|
| Small Business | 28 |
| Midsize Enterprise | 11 |
| Large Enterprise | 9 |
| Company Size | Count |
|---|---|
| Small Business | 50 |
| Midsize Enterprise | 17 |
| Large Enterprise | 66 |
Fortra's Automate offers a user-friendly platform for task automation, featuring a drag-and-drop interface that aids in scheduling, file management, and integrating with services like Azure and AWS.
Fortra's Automate provides substantial ease in automating complex tasks through its intuitive design. It offers seamless integration capabilities, especially with Azure and AWS, and comes equipped with strong error handling. Cost-effective and requiring minimal coding, it supports a broad range of industries by effectively automating tasks such as HR operations, invoice management, and data processing across servers.
What features stand out in Fortra's Automate?
What benefits should users consider in reviews?
In industries such as healthcare and transportation, Fortra's Automate facilitates the automation of client management, HR operations, and data processing, boosting efficiency. Banks utilize it for managing extensive invoice workflows, while distribution sectors rely on its capabilities for insurance checks and system support. Its applicability across servers makes it a valuable tool for any sector seeking to reduce manual workload and improve task accuracy.
Microsoft Power Automate is a powerful tool that streamlines and automates tasks within an organization.
It is used for workflow automation, data integration, and creating automated notifications and approvals.
Power Automate connects different applications and services, such as SharePoint, Excel, and Outlook, to automate data transfer and synchronization.
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