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Avanan vs Darktrace comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Jun 3, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare One
Sponsored
Ranking in Email Security
20th
Average Rating
8.6
Reviews Sentiment
6.5
Number of Reviews
23
Ranking in other categories
Secure Web Gateways (SWG) (12th), Data Loss Prevention (DLP) (22nd), Cloud Access Security Brokers (CASB) (12th), Distributed Denial-of-Service (DDoS) Protection (8th), Software Defined WAN (SD-WAN) Solutions (13th), Access Management (12th), Bot Management (3rd), ZTNA as a Service (8th), ZTNA (4th), Secure Access Service Edge (SASE) (9th), Remote Browser Isolation (RBI) (2nd)
Avanan
Ranking in Email Security
22nd
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
18
Ranking in other categories
Data Loss Prevention (DLP) (40th)
Darktrace
Ranking in Email Security
10th
Average Rating
8.2
Reviews Sentiment
7.1
Number of Reviews
84
Ranking in other categories
Intrusion Detection and Prevention Software (IDPS) (2nd), Network Traffic Analysis (NTA) (1st), Network Detection and Response (NDR) (1st), Extended Detection and Response (XDR) (7th), Cloud Security Posture Management (CSPM) (10th), Cloud-Native Application Protection Platforms (CNAPP) (9th), Attack Surface Management (ASM) (4th), AI-Powered Cybersecurity Platforms (5th), AI Observability (7th)
 

Mindshare comparison

As of August 2026, in the Email Security category, the mindshare of Cloudflare One is 1.7%, up from 1.4% compared to the previous year. The mindshare of Avanan is 1.9%, down from 3.4% compared to the previous year. The mindshare of Darktrace is 1.8%, down from 3.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Email Security Mindshare Distribution
ProductMindshare (%)
Darktrace1.8%
Cloudflare One1.7%
Avanan1.9%
Other94.6%
Email Security
 

Featured Reviews

CV
Network Architect at IP Dimension
Cloud security has improved remote access and has reduced costs for smaller client sites
I have used Cloudflare One's Identity-Aware Proxy, and it is quite straightforward from what I have seen so far. The app registration on the Azure side integrates fully into Cloudflare, and I am very satisfied with that part because it is easy to set up. The integration of Cloudflare One's Secure Web Gateway and Zero Trust Network Access works without any issues. That part is pretty automatic, and if you complete the rest of the setup, it comes together by itself with no issues from my side. What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection. The hops get shorter and you get better latency. We have done testing to see if it is better. One thing that we did notice with our proof of concept with our current client is that they have people connecting from the UK. When they used their previous VPN solution, uploading CAD drawings and other files to the server took a long time. They mentioned that it is much quicker on Cloudflare One's solution. I definitely believe that is part of the improved performance, and I am satisfied with that as well. What is nice about Cloudflare One is that it makes the setup easier and also easier to train technicians to maintain it. Compared to legacy systems, we do not need to get fancy firewalls in place that are costly. That is definitely also a cost-saver with Cloudflare One.
Robert Melendez - PeerSpot reviewer
Vice President Information Technology at Makeready
Enhances email security and has a very simple and easy-to-use UI
Spam protection is the most valuable feature. We have implemented the tool to enhance our email security. It helps prevent phishing attacks. The anomaly detection capabilities are baked into the security platform. The product integrates wonderfully with Microsoft 365. It's built right on a cloud platform and works almost natively. The solution has a very simple and easy-to-use UI. The tool appears extremely powerful and has a good solid feature set. It catches things that are bad for my environment. The user interface is good the way it is. If the solution continues down that path, I see no problems with the way it is going. It feels like a mature product.
Pasan Jayarathna - PeerSpot reviewer
Network Security Engineer at Cyberwell Solution
Monitoring has improved data loss detection and now spots abnormal internal file transfers quickly
In my understanding, the best feature Darktrace offers is the identification of copying files, which acts as a DLP, and it is a main concern for companies because users sometimes copy data outside without knowing, especially those without a technical background. When I mention the DLP-like feature and file copying detection, the alerts have been very timely, as we get an alert within a couple of minutes, which is excellent. Even if some developers are working after hours and copying files, our SOC team detects this, and most of the time they call us so we can identify the users. The alerts are quite accurate and proactive.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Cloudflare DDoS mitigates DDoS attacks."
"The capabilities of the software are strong enough for me to do what it's supposed to do. For me, we don't need to do a lot of configuration on our site. We just enable it and monitor it."
"Cloudflare is simple to use."
"The tool also offers good scalability, and the dashboard, along with real-time analytics, is very good."
"The best feature is rate limiting. If I'm expecting 500 visits per hour, Cloudflare will limit the requests if I suddenly get 50,000."
"Cloudflare One has assisted in securing my remote workforce through a SASE solution with Cloudflare One and the Workers part, although I am not currently using the Workers component."
"The solution has different options that can be used to differentiate DDoS attacks."
"Clover is the best product globally."
"Avanan has been an everlasting security solution for our email and messaging applications."
"Avanan is just outstanding on how efficient and effective their learning modules are to pick up on these different pieces."
"If we look at four to five years ago, we had close to six or eight people click a link in an email per month. Now, we are probably down to about five or six clicks a year, if not less."
"The ease of installation and the AI capacity of the product are valuable."
"It is simple to deploy this platform and interact with the set features."
"The program has reduced the dangers related to phishing, malware, ransomware, and other vulnerabilities."
"Email encryption enhances end to end security of any data before it passes through the networking system."
"In the overall experience, I have come to conclude that Avanan has the best email management tools that can prevent cyber attacks."
"Darktrace is very stable, and I would rate its stability a ten out of ten."
"The solution automatically monitors everything on the network to prevent anti-phishing by monitoring, responding, and restoring the system."
"Darktrace is very flexible."
"Because of unsupervised machine learning, its detection capability is quite good."
"I would 100% recommend Darktrace."
"One thing I appreciate is Antigena Email, which is for email protection."
"Darktrace impacts my organization positively by providing us with a better understanding of abnormal activities detected among users."
"The most valuable feature of Darktrace is its ability to detect and counter threats before they occur."
 

Cons

"There are premium tier live service and lower tier live service, so we opted for the lower tier. But there is no medium tier where we pay a little extra and get a bit more service. So if that can be improved."
"Cloudflare Zero Trust Platform needs to improve its documentation. It took time to do the implementation."
"The software has automated alerts, but the automated alerts are not available in the mobile app."
"They don't have a person to provide support for customers using the solution under their free plan."
"Our subscription plan for the solution has a limitation of bot signatures."
"Automation could be improved where you can easily add a TLS and SSL certificate to an application or web app if the developer did not include it."
"The pricing is an area that can be improved. Pricing, as far as I recall, was the source of our problems."
"Feedback could be enhanced. While I work efficiently with Clover as a partner in Mexico City, sometimes the information and requests are easier to manage with more concrete solutions."
"The cost can be reviewed to enable SMEs to acquire it and enjoy great security features."
"Sometimes it seemed like the allow list wasn't working. I've created many allow list rules however, they still seem to be blocked; the same is true with the blocked list rules."
"The user experience must be improved."
"Email querying is not efficient throughout."
"Since it periodically identifies ordinary emailers as spam or dubious, they may need some AI logic improvement."
"Familiarization with performance for new teams may take a long time."
"Integration with various SaaS offerings, who are leading in the SaaS market. Examples include: SNOW (ServiceNow), Salesforce.com"
"Avanan doesn't cover certain tool segments."
"I would like for the product to work on the endpoints as well. I would like to see enhanced visibility into the endpoints and network but this solution only sits on the network itself."
"It takes time to go through the interface and pick up things. If it were a more straightforward interface, then it would free up time."
"Darktrace needs to simplify most of the positive reports. We have to field all the positive reports, false positives, too."
"I would like to see more protection in the endpoint. Especially because we have a lot of people using VPNs. If they would improve end point security, it would give more control there."
"It's quite expensive to have."
"I feel that Darktrace could be improved, particularly in the support aspect which is currently very poor. We need to chase Darktrace instead of them being proactive with us."
"This is quite an expensive product so the pricing is something that can be improved."
"Although we haven't detected any network threats since implementing Darktrace, we are unsure of its efficacy. It would be beneficial if the solution could offer additional details to the user regarding any potential or prevented threats. Additionally, there could be better search tools and integration."
 

Pricing and Cost Advice

"The solution is not that expensive."
"The pricing is somewhere in the middle. I would rate the pricing a seven out of ten."
"The pricing of the solution is cheap. The licensing cost is also very low. I rate the cost and pricing a three out of ten."
"The price tag is no longer $200,000, but rather $300,000 to $400,000. It's twice."
"The prices are slightly expensive."
"My company has to make yearly payments towards the licensing costs attached to the solution. There are no hidden charges apart from the licensing costs of the solution."
"Cloudflare Zero Trust Platform's pricing is good."
"The solution's pricing lacks transparency."
"The pricing of Avanan is reasonable."
"The product is not the cheapest in the market."
"Good pricing arrangement as an SaaS offering."
"Having the flexibility and modeling to do the pricing that best fits the needs of the organization is incredibly ideal. That is what Avanan does. They know exactly how many users are using it, etc. We can tune the invoicing associated with how we are using the product so we can charge it back to the shows appropriately."
"Avanan’s price is comparable to Barracuda."
"This solution is expensive."
"It's an expensive solution."
"There is an annual license to use Darktrace."
"I'm unfamiliar with the exact cost, but we have a yearly license and had to pay for Darktrace's services before the deployment. The product is very expensive, so some organizations can't afford to pay the total amount directly, meaning they often seek a partner or pay in installments, which increases the price more."
"It is inexpensive considering what it can do and the competition."
"The tool's pricing is costly."
"Prior to negotiating, Darktrace offered their appliance and service for $80,000 per year."
"Darktrace is quite an expensive solution."
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Top Industries

By visitors reading reviews
Construction Company
19%
Comms Service Provider
11%
Outsourcing Company
9%
Financial Services Firm
8%
Construction Company
10%
Computer Software Company
9%
Financial Services Firm
9%
Comms Service Provider
9%
Manufacturing Company
10%
Financial Services Firm
9%
Computer Software Company
8%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise1
Large Enterprise12
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise8
Large Enterprise6
By reviewers
Company SizeCount
Small Business44
Midsize Enterprise20
Large Enterprise29
 

Questions from the Community

What needs improvement with Cloudflare Zero Trust Platform?
In my opinion, Cloudflare One can be improved mainly through compatibility, as the integration should be much simpler...
What is your primary use case for Cloudflare Zero Trust Platform?
Cloudflare One's primary use case for my organization is to protect servers and to provide remote access with the VPN...
Ask a question
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How does Crowdstrike Falcon compare with Darktrace?
Both of these products perform similarly and have many outstanding attributes. CrowdStrike Falcon offers an amazing u...
Which is better - SentinelOne or Darktrace?
Which solution is better depends on which is more suitable specifically for your company. Darktrace, for example, is ...
What is your experience regarding pricing and costs for Darktrace?
Concerning pricing for the product, I would say it is somewhat expensive.
 

Also Known As

Cloudflare Area 1 Email Security, Cloudflare Bot Management, Cloudflare Gateway, Cloudflare Zero Trust Platform, Cloudflare DDoS, Cloudflare SASE & SSE Platform
No data available
No data available
 

Overview

 

Sample Customers

23andMe
Bethel School District, ServiceSource, Capital Caring
Irwin Mitchell, Open Energi, Wellcome Trust, FirstGroup plc, Virgin Trains, Drax, QUI! Group, DNK, CreaCard, Macrosynergy, Sisley, William Hill plc, Toyota Canada, Royal British Legion, Vitol, Allianz, KKR, AIRBUS, dpd, Billabong, Mclaren Group.
Find out what your peers are saying about Avanan vs. Darktrace and other solutions. Updated: August 2026.
908,800 professionals have used our research since 2012.