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Avanan vs Darktrace comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Jun 3, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare One
Sponsored
Ranking in Email Security
20th
Average Rating
8.6
Reviews Sentiment
6.5
Number of Reviews
23
Ranking in other categories
Secure Web Gateways (SWG) (12th), Data Loss Prevention (DLP) (21st), Cloud Access Security Brokers (CASB) (13th), Distributed Denial-of-Service (DDoS) Protection (8th), Software Defined WAN (SD-WAN) Solutions (12th), Access Management (11th), Bot Management (3rd), ZTNA as a Service (9th), ZTNA (4th), Secure Access Service Edge (SASE) (10th), Remote Browser Isolation (RBI) (3rd)
Avanan
Ranking in Email Security
22nd
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
18
Ranking in other categories
Data Loss Prevention (DLP) (41st)
Darktrace
Ranking in Email Security
10th
Average Rating
8.2
Reviews Sentiment
7.1
Number of Reviews
84
Ranking in other categories
Intrusion Detection and Prevention Software (IDPS) (2nd), Network Traffic Analysis (NTA) (1st), Network Detection and Response (NDR) (1st), Extended Detection and Response (XDR) (7th), Cloud Security Posture Management (CSPM) (10th), Cloud-Native Application Protection Platforms (CNAPP) (9th), Attack Surface Management (ASM) (4th), AI-Powered Cybersecurity Platforms (5th), AI Observability (6th)
 

Mindshare comparison

As of June 2026, in the Email Security category, the mindshare of Cloudflare One is 1.6%, up from 1.6% compared to the previous year. The mindshare of Avanan is 2.2%, down from 3.8% compared to the previous year. The mindshare of Darktrace is 1.9%, down from 3.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Email Security Mindshare Distribution
ProductMindshare (%)
Darktrace1.9%
Cloudflare One1.6%
Avanan2.2%
Other94.3%
Email Security
 

Featured Reviews

CV
Network Architect at IP Dimension
Cloud security has improved remote access and has reduced costs for smaller client sites
I have used Cloudflare One's Identity-Aware Proxy, and it is quite straightforward from what I have seen so far. The app registration on the Azure side integrates fully into Cloudflare, and I am very satisfied with that part because it is easy to set up. The integration of Cloudflare One's Secure Web Gateway and Zero Trust Network Access works without any issues. That part is pretty automatic, and if you complete the rest of the setup, it comes together by itself with no issues from my side. What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection. The hops get shorter and you get better latency. We have done testing to see if it is better. One thing that we did notice with our proof of concept with our current client is that they have people connecting from the UK. When they used their previous VPN solution, uploading CAD drawings and other files to the server took a long time. They mentioned that it is much quicker on Cloudflare One's solution. I definitely believe that is part of the improved performance, and I am satisfied with that as well. What is nice about Cloudflare One is that it makes the setup easier and also easier to train technicians to maintain it. Compared to legacy systems, we do not need to get fancy firewalls in place that are costly. That is definitely also a cost-saver with Cloudflare One.
Robert Melendez - PeerSpot reviewer
Vice President Information Technology at Makeready
Enhances email security and has a very simple and easy-to-use UI
Spam protection is the most valuable feature. We have implemented the tool to enhance our email security. It helps prevent phishing attacks. The anomaly detection capabilities are baked into the security platform. The product integrates wonderfully with Microsoft 365. It's built right on a cloud platform and works almost natively. The solution has a very simple and easy-to-use UI. The tool appears extremely powerful and has a good solid feature set. It catches things that are bad for my environment. The user interface is good the way it is. If the solution continues down that path, I see no problems with the way it is going. It feels like a mature product.
Pasan Jayarathna - PeerSpot reviewer
Network Security Engineer at Cyberwell Solution
Monitoring has improved data loss detection and now spots abnormal internal file transfers quickly
In my understanding, the best feature Darktrace offers is the identification of copying files, which acts as a DLP, and it is a main concern for companies because users sometimes copy data outside without knowing, especially those without a technical background. When I mention the DLP-like feature and file copying detection, the alerts have been very timely, as we get an alert within a couple of minutes, which is excellent. Even if some developers are working after hours and copying files, our SOC team detects this, and most of the time they call us so we can identify the users. The alerts are quite accurate and proactive.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The solution has different options that can be used to differentiate DDoS attacks."
"Cloudflare One has assisted in securing my remote workforce through a SASE solution with Cloudflare One and the Workers part, although I am not currently using the Workers component."
"For Cloudflare Access, I am using the free plan...The most valuable feature is their protection."
"Cloudflare Access is a stable solution."
"It is a stable solution."
"Cloudflare Zero Trust Platform removes the risk of exposing the applications to the public."
"Using Cloudflare One makes my work quite easy because for DDoS protection, all I need to do is understand the OSI model and click; it makes it easier than trying to write a command line or use a Linux command."
"Cloudflare, in my opinion, was easy to implement."
"Easy to use for non-technical users."
"If we look at four to five years ago, we had close to six or eight people click a link in an email per month. Now, we are probably down to about five or six clicks a year, if not less."
"The ease of installation and the AI capacity of the product are valuable."
"Email inspection has saved many employees from spam attacks and viruses from unauthorized sources."
"We have highly benefited from this platform since we deployed it, as it has provided reliable security to our email infrastructure and developed a secure working environment."
"It can detect corrupted files and filters out documents with viruses."
"Avanan is just outstanding on how efficient and effective their learning modules are to pick up on these different pieces."
"Overall, this tool's cost is fairly cheap given its features and excellent output."
"The ability to detect activity on the network is very useful to us. Even if it's not necessarily an illegal activity, if it is abnormal activity, it is able to detect it and notify us."
"We're very pleased with Darktrace so it is a bit difficult to pinpoint areas for improvement."
"The most valuable feature of Darktrace is the AI that detects abnormal network activity."
"The solution is outstanding from a monitoring perspective."
"Darktrace has improved our knowledge of abnormal phenomenen which could have potentially be hazardous for the organization."
"The investigative part of Darktrace is valuable, especially the automation features. It allows setting up checks and provides guidance on mitigating situations, which is very useful. There are different modules that you can add to the console for protection."
"The most beneficial feature in Darktrace is identifying phishing emails with the help of the AI engine and machine learning."
"It is autonomous. So, it learns. It uses algorithms and AI to learn the common behavioral patterns on the network, and it is able to identify threats based on abnormal patterns."
 

Cons

"Our subscription plan for the solution has a limitation of bot signatures."
"I would like them to include a VPN feature to provide a secure connection to the data center."
"When there are any dynamic changes in complex applications, the tool takes a lot of time, making its analytics-related area a major matter of concern where improvements are needed."
"The pricing is an area that can be improved. Pricing, as far as I recall, was the source of our problems."
"The free plan has limitations. For example, I can only set up three rules, and the application firewall is unavailable."
"Our customers no longer use Cloudflare because its service is subpar."
"The response time for support must be reduced."
"Cloudflare Zero Trust Platform needs to improve its documentation. It took time to do the implementation."
"Email querying is not efficient throughout."
"In Avanan, the email channel is one of the channels where data leakage happens, and they need to consider it from a DLP perspective."
"The user experience must be improved."
"The system could be designed to give corporate emails first priority due to demands."
"Since it periodically identifies ordinary emailers as spam or dubious, they may need some AI logic improvement."
"It should also offer a quick backup in case any email is wrongly quarantined or deleted to ensure no data loss."
"Integration with various SaaS offerings, who are leading in the SaaS market. Examples include: SNOW (ServiceNow), Salesforce.com"
"Familiarization with performance for new teams may take a long time."
"There are numerous false positives."
"Darktrace needs to automate the reports of false positives, botnets and everything."
"The cost of the solution is expensive for smaller businesses."
"The user interface and the configuration are a bit complex and should be improved or simplified."
"The initial setup is more complex and time-consuming than some solutions."
"Darktrace could improve by being more user-friendly."
"The pricing is a bit high for the region."
"The solution could have better integration capabilities."
 

Pricing and Cost Advice

"The pricing is somewhere in the middle. I would rate the pricing a seven out of ten."
"The pricing of the solution is cheap. The licensing cost is also very low. I rate the cost and pricing a three out of ten."
"Cloudflare Zero Trust Platform's pricing is good."
"My company has to make yearly payments towards the licensing costs attached to the solution. There are no hidden charges apart from the licensing costs of the solution."
"The solution is not that expensive."
"The price tag is no longer $200,000, but rather $300,000 to $400,000. It's twice."
"The solution's pricing lacks transparency."
"The prices are slightly expensive."
"Having the flexibility and modeling to do the pricing that best fits the needs of the organization is incredibly ideal. That is what Avanan does. They know exactly how many users are using it, etc. We can tune the invoicing associated with how we are using the product so we can charge it back to the shows appropriately."
"Avanan’s price is comparable to Barracuda."
"The product is not the cheapest in the market."
"Good pricing arrangement as an SaaS offering."
"The pricing of Avanan is reasonable."
"They are too expensive compared with other vendors."
"The pricing is very flexible for Darktrace. Sometimes, a customer does not have the appropriate budget, but Darktrace can handle that. They offer monthly payments, so the customer can acquire the solution very easily."
"Darktrace is quite an expensive solution."
"It is a very expensive product."
"It was $3,600 a month or $2,000 plus or so. I am not sure. Its licensing is pretty simple."
"The product is expensive."
"The pricing is a little high compared to the competition."
"The cost of the solution can be reduced to make it more appealing to customers."
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Top Industries

By visitors reading reviews
Construction Company
19%
Comms Service Provider
10%
Financial Services Firm
9%
Manufacturing Company
8%
Computer Software Company
10%
Construction Company
10%
Financial Services Firm
10%
Comms Service Provider
8%
Manufacturing Company
10%
Financial Services Firm
9%
Computer Software Company
9%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise1
Large Enterprise12
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise8
Large Enterprise6
By reviewers
Company SizeCount
Small Business44
Midsize Enterprise20
Large Enterprise29
 

Questions from the Community

What needs improvement with Cloudflare Zero Trust Platform?
In my opinion, Cloudflare One can be improved mainly through compatibility, as the integration should be much simpler...
What is your primary use case for Cloudflare Zero Trust Platform?
Cloudflare One's primary use case for my organization is to protect servers and to provide remote access with the VPN...
Ask a question
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How does Crowdstrike Falcon compare with Darktrace?
Both of these products perform similarly and have many outstanding attributes. CrowdStrike Falcon offers an amazing u...
Which is better - SentinelOne or Darktrace?
Which solution is better depends on which is more suitable specifically for your company. Darktrace, for example, is ...
What is your experience regarding pricing and costs for Darktrace?
Concerning pricing for the product, I would say it is somewhat expensive.
 

Also Known As

Cloudflare Area 1 Email Security, Cloudflare Bot Management, Cloudflare Gateway, Cloudflare Zero Trust Platform, Cloudflare DDoS, Cloudflare SASE & SSE Platform
No data available
No data available
 

Overview

 

Sample Customers

23andMe
Bethel School District, ServiceSource, Capital Caring
Irwin Mitchell, Open Energi, Wellcome Trust, FirstGroup plc, Virgin Trains, Drax, QUI! Group, DNK, CreaCard, Macrosynergy, Sisley, William Hill plc, Toyota Canada, Royal British Legion, Vitol, Allianz, KKR, AIRBUS, dpd, Billabong, Mclaren Group.
Find out what your peers are saying about Avanan vs. Darktrace and other solutions. Updated: June 2026.
900,644 professionals have used our research since 2012.