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Avanan vs Darktrace comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Mar 29, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare One
Sponsored
Ranking in Email Security
20th
Average Rating
8.6
Reviews Sentiment
6.5
Number of Reviews
23
Ranking in other categories
Secure Web Gateways (SWG) (13th), Data Loss Prevention (DLP) (20th), Cloud Access Security Brokers (CASB) (12th), Distributed Denial-of-Service (DDoS) Protection (7th), Software Defined WAN (SD-WAN) Solutions (12th), Access Management (11th), Bot Management (3rd), ZTNA as a Service (9th), ZTNA (4th), Secure Access Service Edge (SASE) (10th), Remote Browser Isolation (RBI) (3rd)
Avanan
Ranking in Email Security
21st
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
18
Ranking in other categories
Data Loss Prevention (DLP) (41st)
Darktrace
Ranking in Email Security
9th
Average Rating
8.2
Reviews Sentiment
7.1
Number of Reviews
84
Ranking in other categories
Intrusion Detection and Prevention Software (IDPS) (2nd), Network Traffic Analysis (NTA) (1st), Network Detection and Response (NDR) (1st), Extended Detection and Response (XDR) (7th), Cloud Security Posture Management (CSPM) (10th), Cloud-Native Application Protection Platforms (CNAPP) (9th), Attack Surface Management (ASM) (4th), AI-Powered Cybersecurity Platforms (5th), AI Observability (6th)
 

Mindshare comparison

As of May 2026, in the Email Security category, the mindshare of Cloudflare One is 1.7%, up from 1.6% compared to the previous year. The mindshare of Avanan is 2.3%, down from 3.9% compared to the previous year. The mindshare of Darktrace is 2.0%, down from 3.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Email Security Mindshare Distribution
ProductMindshare (%)
Darktrace2.0%
Cloudflare One1.7%
Avanan2.3%
Other94.0%
Email Security
 

Featured Reviews

CV
Network Architect at IP Dimension
Cloud security has improved remote access and has reduced costs for smaller client sites
I have used Cloudflare One's Identity-Aware Proxy, and it is quite straightforward from what I have seen so far. The app registration on the Azure side integrates fully into Cloudflare, and I am very satisfied with that part because it is easy to set up. The integration of Cloudflare One's Secure Web Gateway and Zero Trust Network Access works without any issues. That part is pretty automatic, and if you complete the rest of the setup, it comes together by itself with no issues from my side. What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection. The hops get shorter and you get better latency. We have done testing to see if it is better. One thing that we did notice with our proof of concept with our current client is that they have people connecting from the UK. When they used their previous VPN solution, uploading CAD drawings and other files to the server took a long time. They mentioned that it is much quicker on Cloudflare One's solution. I definitely believe that is part of the improved performance, and I am satisfied with that as well. What is nice about Cloudflare One is that it makes the setup easier and also easier to train technicians to maintain it. Compared to legacy systems, we do not need to get fancy firewalls in place that are costly. That is definitely also a cost-saver with Cloudflare One.
Robert Melendez - PeerSpot reviewer
Vice President Information Technology at Makeready
Enhances email security and has a very simple and easy-to-use UI
Spam protection is the most valuable feature. We have implemented the tool to enhance our email security. It helps prevent phishing attacks. The anomaly detection capabilities are baked into the security platform. The product integrates wonderfully with Microsoft 365. It's built right on a cloud platform and works almost natively. The solution has a very simple and easy-to-use UI. The tool appears extremely powerful and has a good solid feature set. It catches things that are bad for my environment. The user interface is good the way it is. If the solution continues down that path, I see no problems with the way it is going. It feels like a mature product.
AM
Technical Consultant - Unix Platform Services at BITS AND BYTE IT CONSULTING PVT LTD
Consistent threat hunting and anomaly detection deliver valuable insights for network security management
In terms of improvement for Darktrace, pricing is the main concern. Pricing bothers me and this is one of the major factors when choosing a solution. When we get feedback from customers, that's the only felt need. When we factor in Darktrace, we do it only limited. We put it on where the perimeters and connections are, but still, some gray areas are left out, especially if we have multiple branches. We need Darktrace on each branch to get the data out, and I suggest having some kind of a centralized product that gets data from multiple sources to aggregate and provide the data.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Cloudflare DDoS is better than its competitors for its security, deployment, and scalability."
"It is a stable solution."
"It's the endpoint exposition. We don't need to expose our VPN server to the internet and need a zero-test solution. I can apply some conditional access to the endpoint that's connecting to our network to check their security policies or the security condition of their workstation. Once the workstation is trying to connect to my internal network, then I would like to check the discrete condition of these endpoints that are trying to access my internal network. We created some conditional access. We have CrowdStrike, to check if the CrowdStrike is installed, to check if it's updated, and to check for Windows updates. We created some conditional policies to check it."
"Using Cloudflare One makes my work quite easy because for DDoS protection, all I need to do is understand the OSI model and click; it makes it easier than trying to write a command line or use a Linux command."
"The blocking feature is very good."
"Cloudflare, in my opinion, was easy to implement."
"Cloudflare DDoS mitigates DDoS attacks."
"What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection."
"Prevention of account takeover by ransomware attackers has solved long-term problems that had become normal in the company."
"Email encryption enhances end to end security of any data before it passes through the networking system."
"Spam protection is the most valuable feature."
"We have highly benefited from this platform since we deployed it, as it has provided reliable security to our email infrastructure and developed a secure working environment."
"The most valuable feature of Avanan is its Anti-Malware solution for Office 365, and box.com."
"Email inspection has saved many employees from spam attacks and viruses from unauthorized sources."
"We are grateful for the solution and its great advances in connecting teams under a secure environment that cybercriminals cannot compromise."
"The ease of installation and the AI capacity of the product are valuable."
"The most valuable feature is that it works autonomously."
"They've worked hard to be the top security control in terms of AI and machine learning, and their product works well."
"The most valuable features are the AI and advanced learning tools that distinguish it from other products."
"The product offers us a very good user interface and we've found the network visibility to be very good so far."
"One member of staff is enough for deployment and maintenance because Darkforce is AI-driven. It does a lot of things by itself."
"I find it very good in the way that they show the past events, including the attack history."
"It is very stable and easy to use."
"The Antigena feature is most valuable, because once it learns your environment, Antigena can step in and block a denial of service attack, a ransomware attack, or just about anything that doesn't belong in the environment."
 

Cons

"Cloudflare Zero Trust Platform needs to improve its documentation. It took time to do the implementation."
"There are premium tier live service and lower tier live service, so we opted for the lower tier. But there is no medium tier where we pay a little extra and get a bit more service. So if that can be improved."
"Our subscription plan for the solution has a limitation of bot signatures."
"The free plan has limitations. For example, I can only set up three rules, and the application firewall is unavailable."
"Operating and tuning the product is difficult."
"The pricing is an area that can be improved. Pricing, as far as I recall, was the source of our problems."
"I would like them to include a VPN feature to provide a secure connection to the data center."
"For the topic of improvement, providing some training material is one of my suggestions."
"Familiarization with performance for new teams may take a long time."
"Integration with various SaaS offerings, who are leading in the SaaS market."
"There are times when we have false positives."
"Email querying is not efficient throughout."
"Since it periodically identifies ordinary emailers as spam or dubious, they may need some AI logic improvement."
"The user experience must be improved."
"It is complicated for new users unfamiliar with the modern cloud networking infrastructure."
"The cost is higher for SMEs, however, the pricing and billing criteria can be lessened to accommodate more willing customers."
"It's sometimes a challenge getting logs from different sources."
"The solution can improve the reporting."
"The pricing model is a little too high and could be more flexible."
"If asked to rate Darktrace support on a scale from zero to ten where ten is the best, I would give them five points."
"My only criticism of the product is that its licensing model isn't flexible."
"The product doesn't have an endpoint agent that can react to triggers set on the device,"
"There is a high ratio of false positive information."
"I would like to see more protection in the endpoint. Especially because we have a lot of people using VPNs. If they would improve end point security, it would give more control there."
 

Pricing and Cost Advice

"The price tag is no longer $200,000, but rather $300,000 to $400,000. It's twice."
"Cloudflare Zero Trust Platform's pricing is good."
"The pricing of the solution is cheap. The licensing cost is also very low. I rate the cost and pricing a three out of ten."
"My company has to make yearly payments towards the licensing costs attached to the solution. There are no hidden charges apart from the licensing costs of the solution."
"The pricing is somewhere in the middle. I would rate the pricing a seven out of ten."
"The solution's pricing lacks transparency."
"The solution is not that expensive."
"The prices are slightly expensive."
"Avanan’s price is comparable to Barracuda."
"Good pricing arrangement as an SaaS offering."
"Having the flexibility and modeling to do the pricing that best fits the needs of the organization is incredibly ideal. That is what Avanan does. They know exactly how many users are using it, etc. We can tune the invoicing associated with how we are using the product so we can charge it back to the shows appropriately."
"The pricing of Avanan is reasonable."
"The product is not the cheapest in the market."
"The pricing is expensive. It costs over $100,000 a year."
"It is expensive."
"The tool's pricing is costly."
"It is a very expensive product."
"The pricing is very flexible for Darktrace. Sometimes, a customer does not have the appropriate budget, but Darktrace can handle that. They offer monthly payments, so the customer can acquire the solution very easily."
"The price of the solution is not cheap. It is not a one-time purchase, there is a subscription that needs to be paid every one to five years depending on your choice. It is expensive but you can reduce the price by only using the services that you want."
"It is pretty expensive, but it is worth it. Its licensing is yearly."
"There is an annual license to use Darktrace."
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Top Industries

By visitors reading reviews
Construction Company
20%
Comms Service Provider
10%
Financial Services Firm
8%
Manufacturing Company
6%
Computer Software Company
11%
Financial Services Firm
10%
Construction Company
9%
Comms Service Provider
7%
Manufacturing Company
9%
Computer Software Company
9%
Financial Services Firm
9%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise2
Large Enterprise11
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise8
Large Enterprise6
By reviewers
Company SizeCount
Small Business45
Midsize Enterprise19
Large Enterprise29
 

Questions from the Community

What needs improvement with Cloudflare Access?
Cloudflare Access has strong integration with Microsoft, among other platforms. However, when it comes to Kaspersky, ...
What is your primary use case for Cloudflare Access?
Cloudflare Access provides secure access to internal applications for employees, external members of the organization...
What advice do you have for others considering Cloudflare Access?
Cloudflare Access is one of the best integrations available. While about two hundred vendors offer similar services, ...
Ask a question
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How does Crowdstrike Falcon compare with Darktrace?
Both of these products perform similarly and have many outstanding attributes. CrowdStrike Falcon offers an amazing u...
Which is better - SentinelOne or Darktrace?
Which solution is better depends on which is more suitable specifically for your company. Darktrace, for example, is ...
What is your experience regarding pricing and costs for Darktrace?
Concerning pricing for the product, I would say it is somewhat expensive.
 

Also Known As

Cloudflare Area 1 Email Security, Cloudflare Bot Management, Cloudflare Gateway, Cloudflare Zero Trust Platform, Cloudflare DDoS, Cloudflare SASE & SSE Platform
No data available
No data available
 

Overview

 

Sample Customers

23andMe
Bethel School District, ServiceSource, Capital Caring
Irwin Mitchell, Open Energi, Wellcome Trust, FirstGroup plc, Virgin Trains, Drax, QUI! Group, DNK, CreaCard, Macrosynergy, Sisley, William Hill plc, Toyota Canada, Royal British Legion, Vitol, Allianz, KKR, AIRBUS, dpd, Billabong, Mclaren Group.
Find out what your peers are saying about Avanan vs. Darktrace and other solutions. Updated: April 2026.
893,221 professionals have used our research since 2012.