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Avanan vs Darktrace comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Dec 28, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare One
Sponsored
Ranking in Email Security
20th
Average Rating
8.8
Reviews Sentiment
6.7
Number of Reviews
22
Ranking in other categories
Secure Web Gateways (SWG) (15th), Data Loss Prevention (DLP) (21st), Cloud Access Security Brokers (CASB) (11th), Distributed Denial-of-Service (DDoS) Protection (7th), Software Defined WAN (SD-WAN) Solutions (13th), Access Management (12th), Bot Management (3rd), ZTNA as a Service (8th), ZTNA (3rd), Secure Access Service Edge (SASE) (10th), Remote Browser Isolation (RBI) (3rd)
Avanan
Ranking in Email Security
14th
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
18
Ranking in other categories
Data Loss Prevention (DLP) (27th)
Darktrace
Ranking in Email Security
8th
Average Rating
8.2
Reviews Sentiment
7.1
Number of Reviews
84
Ranking in other categories
Intrusion Detection and Prevention Software (IDPS) (2nd), Network Traffic Analysis (NTA) (1st), Network Detection and Response (NDR) (1st), Extended Detection and Response (XDR) (7th), Cloud Security Posture Management (CSPM) (11th), Cloud-Native Application Protection Platforms (CNAPP) (9th), Attack Surface Management (ASM) (4th), AI-Powered Cybersecurity Platforms (4th), AI Observability (9th)
 

Mindshare comparison

As of March 2026, in the Email Security category, the mindshare of Cloudflare One is 1.5%, down from 1.8% compared to the previous year. The mindshare of Avanan is 2.7%, down from 3.9% compared to the previous year. The mindshare of Darktrace is 2.1%, down from 3.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Email Security Mindshare Distribution
ProductMindshare (%)
Darktrace2.1%
Avanan2.7%
Cloudflare One1.5%
Other93.7%
Email Security
 

Featured Reviews

CV
Network Architect at IP Dimension
Cloud security has improved remote access and has reduced costs for smaller client sites
I have used Cloudflare One's Identity-Aware Proxy, and it is quite straightforward from what I have seen so far. The app registration on the Azure side integrates fully into Cloudflare, and I am very satisfied with that part because it is easy to set up. The integration of Cloudflare One's Secure Web Gateway and Zero Trust Network Access works without any issues. That part is pretty automatic, and if you complete the rest of the setup, it comes together by itself with no issues from my side. What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection. The hops get shorter and you get better latency. We have done testing to see if it is better. One thing that we did notice with our proof of concept with our current client is that they have people connecting from the UK. When they used their previous VPN solution, uploading CAD drawings and other files to the server took a long time. They mentioned that it is much quicker on Cloudflare One's solution. I definitely believe that is part of the improved performance, and I am satisfied with that as well. What is nice about Cloudflare One is that it makes the setup easier and also easier to train technicians to maintain it. Compared to legacy systems, we do not need to get fancy firewalls in place that are costly. That is definitely also a cost-saver with Cloudflare One.
Robert Melendez - PeerSpot reviewer
Vice President Information Technology at Makeready
Enhances email security and has a very simple and easy-to-use UI
Spam protection is the most valuable feature. We have implemented the tool to enhance our email security. It helps prevent phishing attacks. The anomaly detection capabilities are baked into the security platform. The product integrates wonderfully with Microsoft 365. It's built right on a cloud platform and works almost natively. The solution has a very simple and easy-to-use UI. The tool appears extremely powerful and has a good solid feature set. It catches things that are bad for my environment. The user interface is good the way it is. If the solution continues down that path, I see no problems with the way it is going. It feels like a mature product.
AM
Technical Consultant - Unix Platform Services at BITS AND BYTE IT CONSULTING PVT LTD
Consistent threat hunting and anomaly detection deliver valuable insights for network security management
In terms of improvement for Darktrace, pricing is the main concern. Pricing bothers me and this is one of the major factors when choosing a solution. When we get feedback from customers, that's the only felt need. When we factor in Darktrace, we do it only limited. We put it on where the perimeters and connections are, but still, some gray areas are left out, especially if we have multiple branches. We need Darktrace on each branch to get the data out, and I suggest having some kind of a centralized product that gets data from multiple sources to aggregate and provide the data.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The solution has different options that can be used to differentiate DDoS attacks."
"The blocking feature is very good."
"Cloudflare is by far the most effective solution that I have come across."
"Using Cloudflare One makes my work quite easy because for DDoS protection, all I need to do is understand the OSI model and click; it makes it easier than trying to write a command line or use a Linux command."
"The best feature is rate limiting. If I'm expecting 500 visits per hour, Cloudflare will limit the requests if I suddenly get 50,000."
"This solution is easy to understand and easy to configure."
"Enables me to work from two locations."
"Cloudflare, in my opinion, was easy to implement."
"When we don't understand some functionalities, the customer support staff responds fast to our calls and provides immediate action."
"The most valuable feature of Avanan is its effectiveness. When scanning incoming emails for threats it can in an automated fashion, quarantine suspicious attachments."
"It can retract unsafe emails and remove them from the entire communication channel."
"Easy to use for non-technical users."
"The customizable rules allow you to change aspects."
"Email encryption enhances end to end security of any data before it passes through the networking system."
"The threat detection tools enable us to ascertain malware and phishing messages across the email network infrastructure."
"Spam protection is the most valuable feature."
"The active threat dashboard is the most valuable feature of this solution."
"The models, triggers, and alerts are customizable."
"The most valuable feature of Darktrace is the AI that detects abnormal network activity."
"I find it very good in the way that they show the past events, including the attack history."
"It provides a comprehensive, detailed view of network activity and whatever is happening inside it."
"The most valuable feature is the solution's ability to trim out the false positives and point your attention to the real important stuff."
"It is autonomous. So, it learns. It uses algorithms and AI to learn the common behavioral patterns on the network, and it is able to identify threats based on abnormal patterns."
"Artificial intelligence and machine learning functionalities are valuable."
 

Cons

"Our subscription plan for the solution has a limitation of bot signatures."
"Lacks a VPN feature to provide a secure connection to the data center."
"The onboarding process can be improved a little bit."
"Cloudflare DDoS has poor technical support."
"The pricing is an area that can be improved. Pricing, as far as I recall, was the source of our problems."
"The tool should provide on-premise versions. Currently, all versions are cloud-based."
"Operating and tuning the product is difficult."
"Feedback could be enhanced. While I work efficiently with Clover as a partner in Mexico City, sometimes the information and requests are easier to manage with more concrete solutions."
"There are times when we have false positives."
"It should reduce the amount of time needed for thorough scanning."
"It is complicated for new users unfamiliar with the modern cloud networking infrastructure."
"It should also offer a quick backup in case any email is wrongly quarantined or deleted to ensure no data loss."
"The system response in a slow computing device affects performance when sending and receiving emails."
"Familiarization with performance for new teams may take a long time."
"The customer service team could come up with clear tutorials on how to use this platform to help new teams."
"In Avanan, the email channel is one of the channels where data leakage happens, and they need to consider it from a DLP perspective."
"There are still some issues with the network capturing or blocking traffic even after implementing exceptions."
"Darktrace could improve its features, such as monitoring and detecting ransomware."
"It would be good if they can include some endpoint protection for remote workers. Nowadays, most people are working remotely. Therefore, they should include some type of sensors that can be installed on the endpoint in order to directly report the main usage and protect remotely. Phone protection will also be a great feature to add to Darktrace."
"As of now, I feel Darktrace can be improved to better detect end device activities, such as laptops or desktops, to bind it with our network."
"There aren't so many third-party vendor platforms natively integrated with the platform."
"The dashboard and reporting for this solution could be improved as it is currently complex. The GUI for this solution could also be improved."
"The user interface and the configuration are a bit complex and should be improved or simplified."
"Although we haven't detected any network threats since implementing Darktrace, we are unsure of its efficacy. It would be beneficial if the solution could offer additional details to the user regarding any potential or prevented threats. Additionally, there could be better search tools and integration."
 

Pricing and Cost Advice

"The prices are slightly expensive."
"Cloudflare Zero Trust Platform's pricing is good."
"The solution is not that expensive."
"The pricing of the solution is cheap. The licensing cost is also very low. I rate the cost and pricing a three out of ten."
"My company has to make yearly payments towards the licensing costs attached to the solution. There are no hidden charges apart from the licensing costs of the solution."
"The price tag is no longer $200,000, but rather $300,000 to $400,000. It's twice."
"The solution's pricing lacks transparency."
"The pricing is somewhere in the middle. I would rate the pricing a seven out of ten."
"The pricing of Avanan is reasonable."
"Having the flexibility and modeling to do the pricing that best fits the needs of the organization is incredibly ideal. That is what Avanan does. They know exactly how many users are using it, etc. We can tune the invoicing associated with how we are using the product so we can charge it back to the shows appropriately."
"Good pricing arrangement as an SaaS offering."
"The product is not the cheapest in the market."
"Avanan’s price is comparable to Barracuda."
"All of the other modules, such as the licensing modules, are on par. It's one for one."
"I am using a demo of Darktrace for deployment and testing which is free."
"It is pretty expensive, but it is worth it. Its licensing is yearly."
"Prior to negotiating, Darktrace offered their appliance and service for $80,000 per year."
"This solution is expensive."
"The pricing is a little high compared to the competition."
"The price of the solution is not cheap. It is not a one-time purchase, there is a subscription that needs to be paid every one to five years depending on your choice. It is expensive but you can reduce the price by only using the services that you want."
"The pricing is expensive. It costs over $100,000 a year."
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Top Industries

By visitors reading reviews
Comms Service Provider
10%
Computer Software Company
9%
Financial Services Firm
8%
Manufacturing Company
8%
Computer Software Company
12%
Financial Services Firm
8%
Comms Service Provider
8%
Construction Company
7%
Computer Software Company
10%
Manufacturing Company
9%
Financial Services Firm
8%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise2
Large Enterprise10
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise8
Large Enterprise6
By reviewers
Company SizeCount
Small Business45
Midsize Enterprise19
Large Enterprise29
 

Questions from the Community

What needs improvement with Cloudflare Access?
Cloudflare Access has strong integration with Microsoft, among other platforms. However, when it comes to Kaspersky, ...
What is your primary use case for Cloudflare Access?
Cloudflare Access provides secure access to internal applications for employees, external members of the organization...
What advice do you have for others considering Cloudflare Access?
Cloudflare Access is one of the best integrations available. While about two hundred vendors offer similar services, ...
What do you like most about Avanan?
Spam protection is the most valuable feature.
What needs improvement with Avanan?
Avanan doesn't cover certain tool segments. Barracuda provides backup and retention of emails and Microsoft 365’s bac...
How does Crowdstrike Falcon compare with Darktrace?
Both of these products perform similarly and have many outstanding attributes. CrowdStrike Falcon offers an amazing u...
Which is better - SentinelOne or Darktrace?
Which solution is better depends on which is more suitable specifically for your company. Darktrace, for example, is ...
What is your experience regarding pricing and costs for Darktrace?
Concerning pricing for the product, I would say it is somewhat expensive.
 

Also Known As

Cloudflare Area 1 Email Security, Cloudflare Bot Management, Cloudflare Gateway, Cloudflare Zero Trust Platform, Cloudflare DDoS, Cloudflare SASE & SSE Platform
No data available
No data available
 

Overview

 

Sample Customers

23andMe
Bethel School District, ServiceSource, Capital Caring
Irwin Mitchell, Open Energi, Wellcome Trust, FirstGroup plc, Virgin Trains, Drax, QUI! Group, DNK, CreaCard, Macrosynergy, Sisley, William Hill plc, Toyota Canada, Royal British Legion, Vitol, Allianz, KKR, AIRBUS, dpd, Billabong, Mclaren Group.
Find out what your peers are saying about Avanan vs. Darktrace and other solutions. Updated: March 2026.
884,873 professionals have used our research since 2012.