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AWS Backup vs Rubrik Go comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Nov 2, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AWS Backup
Ranking in SaaS Backup
4th
Average Rating
8.0
Reviews Sentiment
7.1
Number of Reviews
28
Ranking in other categories
Cloud Backup (12th)
Rubrik Go
Ranking in SaaS Backup
6th
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
16
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of February 2026, in the SaaS Backup category, the mindshare of AWS Backup is 4.7%, down from 7.2% compared to the previous year. The mindshare of Rubrik Go is 2.3%, down from 2.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
SaaS Backup Market Share Distribution
ProductMarket Share (%)
AWS Backup4.7%
Rubrik Go2.3%
Other93.0%
SaaS Backup
 

Featured Reviews

RiteshPurbey - PeerSpot reviewer
Senior Analyst at ESRI INDIA
Manages virtual machine backups smoothly and simplifies restoration across environments
It is quite easy to manage AWS Backup's centralized console for multiple environments. The product's interface is intuitive. AWS Backup has a much higher price if you compare it with the snapshots. I have to pay for the whole environment by AWS. We have a backup solution with only virtual machines. The rest of it, we have a restore point.
AmarpreetSingh - PeerSpot reviewer
Technical Architect at a tech vendor with 10,001+ employees
Streamlined data management reduces workload and costs significantly for the team
We are planning to use Rubrik Go's AI-powered insights for predictive analytics, but have not implemented this yet. I cannot provide updates on Rubrik Go's capability to automate data management tasks because I have not used that feature yet. Rubrik Go's integration capabilities with cloud providers have benefited my multi-cloud environment significantly. Rubrik Go's subscription model has helped me align my data protection investments, which is a good option as I am one of the customers who have deployed this subscription option. I am definitely satisfied with the licensing model as it is very simplified and easy to understand. On a scale of 1-10, I rate Rubrik Go a 9.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable features we have found are the flexibility in the services offered."
"AWS Backup is most beneficial because we can manage the service, centralize, and automate the data without missing any essential information."
"The advantage that AWS Backup has over competitors is that it's very simple."
"The features of AWS Backup are very service-oriented and user-friendly."
"AWS Backup's most valuable feature is that you can configure it remotely to create backups."
"It is an easy-to-use solution."
"It is quite easy to manage AWS Backup's centralized console for multiple environments."
"It also saves costs and is quick."
"The solution's main focus is on security and ransomware."
"The most valuable feature is the ease of use for backing up VMs."
"I think Rubrik Go is pretty good overall."
"The solution is easy to install; our team just has to put together the plan, give it to IT and let them handle it. Other solutions are quite complex, but this is much simpler."
"We use the solution as a backup for our virtual environment and SQL databases."
"Rubrik Go is very simple to use."
"The solution's most valuable feature is Sensitive Data Discovery."
"The most valuable feature is the storage efficiency, as the storage footprint is very good."
 

Cons

"The tool is a good fit if your environment is VM-specific. However, it might not be the most suitable option if you have physical servers or an on-premise setup."
"There could be a centralized dashboard with a reporting feature notifying us of daily backup status."
"AWS Backup could improve because you cannot use Glacier or anything but EFS."
"When it comes to encrypting data, it is not so convenient."
"It could be less expensive."
"One improvement I would like to see in AWS Backup is the implementation of incremental backups."
"Only the price could be improved."
"If AWS could also add some hybrid cloud features to AWS Backup, that would be a significant improvement. For example, currently, AWS Backup only backs up to the S3 and Amazon Cloud, and you can only restore from the Amazon Cloud only. However, some people have hybrid environments. They have some workloads on-premises and some workloads in the cloud."
"Integration with the client is something that needs to be improved."
"The solution’s pricing could be reduced."
"The tool's pricing needs to be improved."
"If you were to compare it to, say, EMC, the availability of the documentation, training programs, and end-user education aren't as good. Rubrik could improve this."
"I would like to see better integration with applications, such as those from Microsoft, to make backing up from those applications simpler."
"If you're going for Rubrik, you are not opting for the tape library because Rubrik doesn't have the fiber cable connected to the tape library."
"There have been occasional issues with the user interface needing certain necessary information, requiring us to contact support for clarification."
"Reporting could be improved. For now, it's only exported to CSB files."
 

Pricing and Cost Advice

"There are no licensing costs for AWS Backup. You pay only for the amount of backup storage you use and then the data transferred between regions. Overall AWS Backup is priced reasonably."
"There is a lot of flexibility with the services and pricing. The price is reasonable when compared to other products. This is very good for us."
"Our customers pay a monthly AWS fee that includes the AWS Backup service."
"We don't use a lot of space, only approximately 900 GB, so the price is reasonable. For standing, it's okay. We normally do a payment to SSML, and they are the ones who pay over there. It is around $100 monthly."
"The pricing is okay."
"The pricing is decent."
"The clients pay for the whole AWS bundle. It is an affordable solution."
"The product is inexpensive."
"Rubrik Go is more cost-effective than similar solutions by other vendors."
"I would rate the product's pricing a seven out of ten. The solution's costs are monthly."
"The client pays for the solution depending on what they use."
"It's an expensive product if you compare it to traditional backup solutions; however, if you compare it as a total cost of ownership for a solution, it is not."
"Rubrick Go is quite expensive - I would rate its pricing four out of ten."
"This is a very costly solution."
"The solution is reasonably priced."
"On a scale from one to ten, where one is expensive and ten is cheap, I rate the solution's pricing a three out of ten."
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Financial Services Firm
10%
Manufacturing Company
8%
University
6%
Computer Software Company
10%
Manufacturing Company
7%
Financial Services Firm
6%
University
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise5
Large Enterprise15
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise4
Large Enterprise8
 

Questions from the Community

What do you like most about AWS Backup?
The solution's most valuable features are its backup capability and tight integration with other AWS services.
What is your experience regarding pricing and costs for AWS Backup?
AWS Backup operates on a pay-as-you-go model without requiring a license.
What needs improvement with AWS Backup?
I would need to get feedback from my colleague to see what additional features I would like to see in AWS Backup in the next release to make it closer to ten.
What do you like most about Rubrik Go?
The standout feature is its ransomware protection capabilities.
What is your experience regarding pricing and costs for Rubrik Go?
My costs have been reduced by almost 40 to 45% compared to legacy systems.
What needs improvement with Rubrik Go?
Rubrik Go could improve on the Kubernetes side; they should have more features for Kubernetes backup and orchestration. I would like to see more features for Kubernetes backups included in future u...
 

Comparisons

 

Overview

 

Sample Customers

TransferWise
Public Consulting Group
Find out what your peers are saying about AWS Backup vs. Rubrik Go and other solutions. Updated: December 2025.
881,665 professionals have used our research since 2012.