AWS Backup vs Rubrik Go comparison

Amazon Web Services (AWS) and Rubrik are both solutions in the SaaS Backup category. Amazon Web Services (AWS) is ranked #5 with an average rating of 8.3, while Rubrik is ranked #9 with an average rating of 9.5. Amazon Web Services (AWS) holds a 3.5% mindshare in B, compared to Rubrik’s 1.9% mindshare. Additionally, 89% of Amazon Web Services (AWS) users are willing to recommend the solution, compared to 100% of Rubrik users who would recommend it.

AWS Backup

Read 29 AWS Backup reviews

6,225 Views
2,926 Comparison Views

89% willing to recommend

Rubrik Go

Read 16 Rubrik Go reviews

2,327 Views
2,327 Comparison Views

100% willing to recommend

AWS Backup

Rubrik Go

Comparison Buyer's Guide

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Executive SummaryUpdated on Feb 8, 2026

AWS Backup and Rubrik Go are two major players in the data protection domain. Rubrik Go offers a superior set of features, making it a preferred choice despite AWS Backup's competitive pricing.

Features: AWS Backup offers seamless integration with other AWS services, providing automated backup and comprehensive security controls. It features a user-friendly platform and a managed service approach, reducing the need for manual intervention. Rubrik Go excels with multi-cloud management, enabling flexible data protection across platforms. It emphasizes rapid recovery and data immutability, along with effective ransomware protection.

Room for Improvement: AWS Backup could improve in multi-cloud support and deployment flexibility to better cater to environments outside AWS. More advanced recovery capabilities would enhance its offering. Rubrik Go could benefit from more competitive pricing structures and a reduction in initial investment requirements. Further refinement in automation features and predictive analytics integration may also bolster its appeal.

Ease of Deployment and Customer Service: AWS Backup integrates smoothly within the AWS ecosystem, streamlining operations, and provides consistent self-service support. Rubrik Go offers a tailored deployment model, increasing its versatility across different environments and is known for providing personalized customer service, beneficial for businesses needing direct assistance.

Pricing and ROI: AWS Backup features a competitive pay-as-you-go pricing model, ideal for AWS-focused businesses and quick ROI through lower upfront costs. While Rubrik Go may require a higher initial investment, its advanced capabilities and multi-platform versatility justify the cost, providing significant ROI for businesses leveraging multi-cloud strategies.

To learn more, read our detailed AWS Backup vs. Rubrik Go Report (Updated: June 2026).

Buyer's Guide

AWS Backup vs. Rubrik Go

June 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

AWS Backup

Ranking in SaaS Backup

5th

Average Rating

8.0

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

Cloud Backup (13th)

Rubrik Go

Ranking in SaaS Backup

9th

Average Rating

8.2

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of August 2026, in the SaaS Backup category, the mindshare of AWS Backup is 3.5%, down from 6.6% compared to the previous year. The mindshare of Rubrik Go is 1.9%, down from 2.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

SaaS Backup Mindshare Distribution
Product	Mindshare (%)
AWS Backup	3.5%
Rubrik Go	1.9%
Other	94.6%

SaaS Backup

Featured Reviews

Chukwudi Uzoma

Head Of IT, Infrastructure at a financial services firm with 5,001-10,000 employees

Automated backups have strengthened governance and compliance while simplifying recovery

AWS Backup offers several valuable features. I think the fact that it is an AWS organization-wide service is significant. It is a centralized management system that allows me to manage AWS Backup policies, retention periods, and monitoring from a single place instead of configuring these backups for each AWS service. This helps with governance and control. Another feature I appreciate is the integration with AWS Organization, which allows backup policies to be applied consistently across multiple accounts, which is very important for large organization environments where governance and compliance are critical. I also appreciate the automated backup plans that reduce operational overhead and ensure resources are protected without relying on manual intervention. Additionally, cross-account and cross-region backup support improves resilience against accidental deletion, ransomware, or regional outages. The compliance and reporting features help provide visibility into backup status, recovery points, and policy adherence, making audits much easier.

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AmarpreetSingh

Technical Architect at a tech vendor with 10,001+ employees

Streamlined data management reduces workload and costs significantly for the team

We are planning to use Rubrik Go's AI-powered insights for predictive analytics, but have not implemented this yet. I cannot provide updates on Rubrik Go's capability to automate data management tasks because I have not used that feature yet. Rubrik Go's integration capabilities with cloud providers have benefited my multi-cloud environment significantly. Rubrik Go's subscription model has helped me align my data protection investments, which is a good option as I am one of the customers who have deployed this subscription option. I am definitely satisfied with the licensing model as it is very simplified and easy to understand. On a scale of 1-10, I rate Rubrik Go a 9.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It is highly scalable for both SMEs and large enterprises."

"The solution has an effective overwrite feature."

"When I was using an on-premises backup, there was an external hard drive or something like that, and I had a backup server, but I had a few problems related to transfer when I had to restore something that I have deleted, as I had to wait for after-office hours to do something like that, but now I just have to send a mail and within one hour I have my restored file."

"AWS Backup has helped our organization by overall increasing our disaster recovery capabilities and allowing us to support different disaster recovery scenarios."

"RDS backup is one of the most crucial components of any client's cloud environment, so we generally use that. Additionally, we store EBS snapshots in S3."

"The most valuable features we have found are the flexibility in the services offered."

"Overall, AWS Backup is easy to use and I find that it is a good product."

"The most valuable features of AWS Backup are point-in-time recovery and support resources."

More AWS Backup pros

"This product has positively impacted my organization because in the legacy tool, we used to have significant workload and significant people to be deployed, in this case, we have very minimal requirements."

"The standout feature is its ransomware protection capabilities."

"The automation capabilities streamline our operations significantly."

"In terms of stability, the product is good."

"Clients find the cost very good and enjoy the large cloud compatibility."

"The most valuable feature is that it is a hyper-converged backup appliance with everything in one box and has an easy-to-use interface that is not complicated."

"The solution is easy to install; our team just has to put together the plan, give it to IT and let them handle it. Other solutions are quite complex, but this is much simpler."

"We use the solution as a backup for our virtual environment and SQL databases."

More Rubrik Go pros

Cons

"The AWS Backup backend reporting is a major area that needs improvement. We would be very excited if we can see some reporting, such as trends. We do understand that there are reports available for S3 Bucket, in which the AWS backend stores the data. However, if we can receive holistic reporting, then it would be very helpful for us."

"The support people face some challenges in coming on for remote sessions. They always prefer giving some logs."

"The restore functionality is an area that needs to be improved because right now, it is not very good."

"If AWS Backup were a hybrid solution that also supported on-premises backups then it would be very helpful, especially if you are doing a migration to the cloud."

"The notifications on the backup and on the mobile app could be more useful. If they could arrange notes or notifications properly and offer services for managing it in our region, it would be helpful for us."

"Its cost could be better than a few of its competitors."

"AWS Backup could improve because you cannot use Glacier for anything but EFS."

"The solution's reporting features and restore features can be improved."

More AWS Backup cons

"Reporting could be improved. For now, it's only exported to CSB files."

"Technical support isn't that good, especially if you compare it to a competitor like EMC."

"There should be an option to generate reports in PDF format, rather than only in Excel or CSV format."

"You should be able to add more workloads to Rubrik Go."

"I would like to see better integration with applications, such as those from Microsoft, to make backing up from those applications simpler."

"The AWS backups could be improved."

"If you were to compare it to, say, EMC, the availability of the documentation, training programs, and end-user education aren't as good. Rubrik could improve this."

"Rubrik Go's security visibility could be improved."

More Rubrik Go cons

Pricing and Cost Advice

"AWS Backup is a very cheap solution."

"The solution's price is reasonable."

"It's a myth that Cloud is cheap. Cloud is cheap initially, but the cost over time can be equal to your own infrastructure if you consume a lot."

"The pricing is okay."

"There are no licensing costs for AWS Backup. You pay only for the amount of backup storage you use and then the data transferred between regions. Overall AWS Backup is priced reasonably."

"The pricing is decent."

"Our customers pay a monthly AWS fee that includes the AWS Backup service."

"AWS is more expensive than some competitors like Azure."

More AWS Backup pricing and cost advice

"The client pays for the solution depending on what they use."

"Rubrick Go is quite expensive - I would rate its pricing four out of ten."

"It's an expensive product if you compare it to traditional backup solutions; however, if you compare it as a total cost of ownership for a solution, it is not."

"On a scale from one to ten, where one is expensive and ten is cheap, I rate the solution's pricing a three out of ten."

"Rubrik Go is more cost-effective than similar solutions by other vendors."

"This is a very costly solution."

"I would rate the product's pricing a seven out of ten. The solution's costs are monthly."

"The solution is reasonably priced."

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Top Industries

By visitors reading reviews

Financial Services Firm

12%

Computer Software Company

10%

Construction Company

Manufacturing Company

Outsourcing Company

Computer Software Company

Construction Company

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	6
Large Enterprise	17

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	4
Large Enterprise	8

Questions from the Community

What is your experience regarding pricing and costs for AWS Backup?

Pricing for AWS Backup is based on storage and backup frequency. Although it is reasonable, it requires monitoring, especially with long retention periods.

See all answers

What needs improvement with AWS Backup?

AWS Backup is a great service, but I think there could be improvements on the reporting and dashboard side. More visibility into backup-related costs would be beneficial because I am very FinOps-mi...

See all answers

What is your primary use case for AWS Backup?

I utilize AWS Backup to automate and centralize backup operations across AWS services in my AWS organization. It helps me ensure compliance with retention requirements, reduce operational overheads...

See all answers

What is your experience regarding pricing and costs for Rubrik Go?

My costs have been reduced by almost 40 to 45% compared to legacy systems.

See all answers

What needs improvement with Rubrik Go?

I think integration with multiple cloud support could be an additional feature that would make the product even better. If the customer has more than one cloud, the integration with multiple clouds...

See all answers

What is your primary use case for Rubrik Go?

We carry a few backup solutions because we are a reseller and were looking for a good solution that we can resell. We deal with Rubrik because we are also one of the resellers for them. We are deal...

See all answers

Comparisons

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Compared 10% of the time

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Compared 7% of the time

Cohesity DataProtect vs AWS Backup

Compared 7% of the time

Veeam Data Platform vs AWS Backup

Compared 7% of the time

Clumio vs AWS Backup

Compared 4% of the time

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Commvault Cloud vs Rubrik Go

Compared 15% of the time

Cobalt Iron vs Rubrik Go

Compared 11% of the time

AvePoint Cloud Backup vs Rubrik Go

Compared 11% of the time

Backrightup vs Rubrik Go

Compared 10% of the time

Keepit vs Rubrik Go

Compared 10% of the time

More Rubrik Go Competitors

Product Reports

Buyer's Guide

AWS Backup

August 2026

Download AWS Backup product report

Buyer's Guide

Rubrik Go

July 2026

Download Rubrik Go product report

Overview

AWS Backup provides centralized management of backups with automated scheduling and cross-region support. It ensures easy restoration and policy-based automation for error reduction while integrating seamlessly with AWS services for efficient data management.

AWS Backup is a cloud-native solution offering a unified platform for managing backups across different AWS services. It supports lifecycle policies, point-in-time recovery, and security vaults. The service is cost-effective with a pay-as-you-go model and is designed for scalability and flexibility. Users benefit from features like snapshots, tagging, and custom plans, which enhance data management strategies. The system supports monitoring, reporting, and compliance to streamline operations, with the ability to manage multiple resources efficiently.

What are the key features of AWS Backup?

Centralized Management: Streamlines backup operations across AWS services.
Automated Scheduling: Efficiently manages backup tasks without manual intervention.
Cross-Region and Cross-Account Support: Enhances data protection and accessibility across regions.
Lifecycle Policies: Enables policy-driven automation to reduce errors.
Point-in-Time Recovery: Facilitates quick data restoration to specific timeframes.
Integration with AWS Services: Provides seamless interaction with other AWS tools.

What benefits should users consider?

Cost Efficiency: Pay-as-you-go model reduces upfront and operational costs.
Scalability: Adapts to growing data needs without additional infrastructure.
Data Protection: Advanced features ensure high security and compliance.
Operational Streamlining: Automated tasks and reporting improve efficiency.

AWS Backup is implemented across industries to protect EBS volumes, RDS databases, and more, focusing on data protection and compliance. Organizations utilize it in managing retention policies, disaster recovery, and encryption in hybrid environments, benefiting from tiered storage and efficient backup management.

Amazon Web Services (AWS)

Rubrik Go offers advanced data protection and management, featuring robust cloud compatibility, ease of use, and fast performance. With integrated ransomware protection and sensitive data discovery, Rubrik Go supports enterprise infrastructure seamlessly.

Rubrik Go specializes in efficient data search from the cloud and provides direct restoration capabilities along with optional hardware upgrades. Users benefit from its seamless hyper-converged appliance, which simplifies virtual machine backup processes while ensuring advanced performance metrics. The solution's cloud compatibility, data visualization, and automation significantly contribute to effective cybersecurity and enterprise safety. While AI-powered insights offer additional data leverage, they're not universally prioritized. Rubrik Go primarily serves to protect and manage enterprise data across virtual machines, cloud workloads, databases, and Office 365, promoting both real-time monitoring and business continuity.

What are Rubrik Go's key features?

Data Search and Restoration: Facilitates efficient data search and direct cloud-based restoration.
Hyper-Converged Appliance: Simplifies VM backups and offers hardware upgrades.
Cloud Compatibility: Supports integration with cloud environments for enhanced data management.
Ransomware Protection: Advanced security features safeguard data against ransomware threats.
Data Visualization: Offers rich visualization tools for comprehensive data insights.

What benefits should users evaluate?

Ease of Management: Simplifies deployment and daily operations with minimal effort.
Storage Efficiency: Optimizes storage utilization for cost-effective data management.
Fast Performance: Ensures rapid processing and data throughput.
Automation Capabilities: Streamlines repetitive tasks, enhancing operational efficiency.
Scalability: Supports growth with flexible, scalable options.

Rubrik Go is widely implemented in industries such as banking and finance, where data protection and compliance are crucial. It is used to support transitions to the cloud, ensuring business continuity and cyber resilience for global clients managing both physical and virtual environments. Focused on real-time monitoring, Rubrik Go plays a key role in safeguarding enterprise data.

Rubrik

Sample Customers

TransferWise

Public Consulting Group

Buyer's Guide

AWS Backup vs. Rubrik Go

June 2026

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