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AWS Backup vs Rubrik comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AWS Backup
Ranking in Cloud Backup
11th
Average Rating
8.0
Reviews Sentiment
7.1
Number of Reviews
28
Ranking in other categories
SaaS Backup (4th)
Rubrik
Ranking in Cloud Backup
4th
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
96
Ranking in other categories
Backup and Recovery (4th), Disaster Recovery (DR) Software (5th)
 

Mindshare comparison

As of January 2026, in the Cloud Backup category, the mindshare of AWS Backup is 2.6%, down from 3.5% compared to the previous year. The mindshare of Rubrik is 6.1%, down from 10.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Backup Market Share Distribution
ProductMarket Share (%)
Rubrik6.1%
AWS Backup2.6%
Other91.3%
Cloud Backup
 

Featured Reviews

AnkitaDwivedi - PeerSpot reviewer
AWS Solution Architect at Barclays Capital
Streamlined with good backup processes and secure automation capabilities
AWS Backup is secure and comes with a vault that ensures data is never deleted, offering great security. The pay-as-you-go model is beneficial for scalability, as cost scales with the amount of data backed up. Additionally, it offers automation capabilities, allowing backups to be configured based on custom plans and frequency. It also has built-in monitoring to notify of failures, achieving operational excellence and ease of use.
KB
Information Technology Specialist at LIGHTHOUSE DOCUMENT TECHNOLOGIES, INC
Technical support has improved my data management process but I encounter GUI and cost challenges
The solution is available in the Azure Marketplace, but approaching directly is more cost-effective. The Marketplace approach incurs additional platform and reporting costs. We initially built Rubrik at host level and DB level. We encountered latency issues when reverting back, with numerous snapshots available. This resulted in increased costs and occupied spaces. I performed manual deletion of snapshots and verified with the Rubrik team for confirmation. The GUI reporting functionality lacks flexibility. For instance, obtaining specific server reports considering drive space and backup quantities is not possible, as it only provides overall reporting.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"When I was using an on-premises backup, there was an external hard drive or something like that. I had a backup server, but I had a few problems related to transfer when I had to restore something that I have deleted. I had to wait for after-office hours to do something like that, but now I just have to send a mail. Within one hour, I have my restored file."
"RDS backup is one of the most crucial components of any client's cloud environment, so we generally use that. Additionally, we store EBS snapshots in S3."
"The most valuable feature is the daily incremental site backup."
"The features of AWS Backup are very service-oriented and user-friendly."
"I rate the tool's stability a nine out of ten."
"The solution has an effective overwrite feature."
"AWS Backup is most beneficial because we can manage the service, centralize, and automate the data without missing any essential information."
"The most valuable features we have found are the flexibility in the services offered."
"The most valuable feature has been the Live Mount feature."
"The product's protection against ransomware is a significant benefit."
"The most valuable features of Rubrik are the restoration and ease of use."
"Takes me 80 percent less time to manage my backup environment."
"For data security, anomaly detection, site monitoring, and threat hunting are very important features that help customers."
"What I like the most about Rubrik is its user-friendly interface."
"It has a good interface which is simple to navigate and utilize."
"The most valuable feature is the Instant Recovery, where we can restore a VM or SQL database or any server or application, and have it up and running on their appliance within a few seconds."
 

Cons

"If AWS could also add some hybrid cloud features to AWS Backup, that would be a significant improvement. For example, currently, AWS Backup only backs up to the S3 and Amazon Cloud, and you can only restore from the Amazon Cloud only. However, some people have hybrid environments. They have some workloads on-premises and some workloads in the cloud."
"The solution's reporting features and restore features can be improved."
"If AWS Backup were a hybrid solution that also supported on-premises backups then it would be very helpful, especially if you are doing a migration to the cloud."
"This backup tool does the full backup of the entire snapshot server. I would like to have the option to not do the full server backup."
"The tool is a good fit if your environment is VM-specific. However, it might not be the most suitable option if you have physical servers or an on-premise setup."
"For additional functionalities, it should be more intelligent, like more AI-capabilities."
"AWS Backup could benefit from including more services."
"The notifications on the backup and on the mobile app could be more useful. If they could arrange notes or notifications properly and offer services for managing it in our region, it would be helpful for us."
"Rubrik needs to continue to listen to their customers and what they want/need, not just care about money and the bottom line."
"The open source database needs to be supported."
"Could be improved from an analytics point of view."
"The Polaris piece could use improvement. When you get a report and you have events that are suspicious, you cannot drill down and find out why it's suspicious. You only know it's suspicious, but you don't know the root cause. Other than that, everything works well."
"I would like to see more information on encryption with the next release."
"User interface could be improved."
"I hope to see enhancements in areas like data governance and the incorporation of new features in future updates."
"The customer service and support could be a bit faster."
 

Pricing and Cost Advice

"Our customers pay a monthly AWS fee that includes the AWS Backup service."
"AWS is more expensive than some competitors like Azure."
"There is a lot of flexibility with the services and pricing. The price is reasonable when compared to other products. This is very good for us."
"There are no licensing costs for AWS Backup. You pay only for the amount of backup storage you use and then the data transferred between regions. Overall AWS Backup is priced reasonably."
"Price-wise, I rate the solution a six out of ten. One only has to pay for the storage cost of AWS solutions, which is the standard cost provided by AWS."
"AWS Backup is a very cheap solution."
"We don't use a lot of space, only approximately 900 GB, so the price is reasonable. For standing, it's okay. We normally do a payment to SSML, and they are the ones who pay over there. It is around $100 monthly."
"The clients pay for the whole AWS bundle. It is an affordable solution."
"Rubrik is not the cheapest solution, but we've been happy with the time savings that we have seen. At least from what we have spent so far, we have been happy with the return on investment."
"Rubrik is quite expensive for small businesses."
"It is a great value, but its cost is still a bit high."
"You pay a premium for Rubrik, but you're getting a premium service that comes with immutable backups, instant recovery, and world-class support."
"Rubrik was probably the most expensive solution but in the long run, it's justified by the value of the data that it protects."
"Rubrik is fairly priced."
"There is just one cost, and it includes software and hardware. So, everything is included. It is better than other solutions in terms of cost. We also have Dell EMC Avamar in our environment, and we have to pay for the hardware and data domain. We also have to pay for the software license for the data protection suite. So, based on my calculations, I find Rubrik cheaper, and we are also getting good performance."
"As a technical person, I don't have the details, but from what I have heard, it can be expensive."
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Financial Services Firm
11%
Manufacturing Company
8%
University
6%
Financial Services Firm
12%
Manufacturing Company
10%
Computer Software Company
10%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise5
Large Enterprise15
By reviewers
Company SizeCount
Small Business23
Midsize Enterprise21
Large Enterprise55
 

Questions from the Community

What do you like most about AWS Backup?
The solution's most valuable features are its backup capability and tight integration with other AWS services.
What is your experience regarding pricing and costs for AWS Backup?
AWS Backup operates on a pay-as-you-go model without requiring a license.
What needs improvement with AWS Backup?
I would need to get feedback from my colleague to see what additional features I would like to see in AWS Backup in the next release to make it closer to ten.
Which would you choose - Rubrik or Veeam Backup & Replication?
Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...
What do you like most about Rubrik?
It's easy to manage and has an innovated solution.
What is your experience regarding pricing and costs for Rubrik?
Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.
 

Comparisons

 

Overview

 

Sample Customers

TransferWise
Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics
Find out what your peers are saying about AWS Backup vs. Rubrik and other solutions. Updated: December 2025.
881,082 professionals have used our research since 2012.