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AWS Backup vs Rubrik comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AWS Backup
Ranking in Cloud Backup
10th
Average Rating
8.0
Reviews Sentiment
7.4
Number of Reviews
27
Ranking in other categories
SaaS Backup (4th)
Rubrik
Ranking in Cloud Backup
4th
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
95
Ranking in other categories
Backup and Recovery (4th), Disaster Recovery (DR) Software (5th)
 

Mindshare comparison

As of October 2025, in the Cloud Backup category, the mindshare of AWS Backup is 3.4%, up from 3.2% compared to the previous year. The mindshare of Rubrik is 8.6%, down from 10.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Backup Market Share Distribution
ProductMarket Share (%)
Rubrik8.6%
AWS Backup3.4%
Other88.0%
Cloud Backup
 

Featured Reviews

MuhammadAzhar Khan - PeerSpot reviewer
Simplify compliance and management of multiple backups with centralized cloud solutions
AWS Backup could benefit from including more services. Currently, it only includes around ten services, while AWS offers over three hundred plus services. Also, it would be helpful if AWS Backup could integrate logs more thoroughly. This would allow not only new users but also experienced users to more easily check logs directly from AWS Backup.
AmarpreetSingh - PeerSpot reviewer
Optimal data security and management achieved with smooth deployment and strong support
I plan to expand the number of users for Rubrik in the future. Currently, I have approximately 10 to 12 customers on Rubrik, as we are partners to Rubrik and a service provider, SIS. I am working with large to medium organizations, not small ones. Regarding Artificial Intelligence, Rubrik is in the initial phase, and I am expecting more from them. I can give them seven out of ten for their improvements in that area. I would recommend Rubrik to other organizations because it is easy to install, easy to manage, and very compact in terms of a solution, with good support from Rubrik. These features allow it to match from small scale to large scale customers very easily. The number of people who usually take part in maintenance from my side depends on the customer size. For large customers, we involve four to five people, but for small customers, one person is enough. I rate Rubrik eight out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is an easy-to-use solution."
"AWS Backup is most beneficial because we can manage the service, centralize, and automate the data without missing any essential information."
"When I was using an on-premises backup, there was an external hard drive or something like that. I had a backup server, but I had a few problems related to transfer when I had to restore something that I have deleted. I had to wait for after-office hours to do something like that, but now I just have to send a mail. Within one hour, I have my restored file."
"RDS backup is one of the most crucial components of any client's cloud environment, so we generally use that. Additionally, we store EBS snapshots in S3."
"The customer service is top-notch, rated ten out of ten."
"What I like about AWS Backup is its simple approach to a complex problem."
"It's very easy to configure. Since it's a managed service, it's very straightforward to set up and use. And my customers get on with it very fast."
"It provides an easy data migration process from on-premise to cloud."
"The most valuable feature of Rubrik is its concept of a 'backup airbag', which provides a robust defense against attacks."
"The most valuable feature is the archive to cloud location and the automation around the PowerShell script. There are also reports and dashboards."
"The ease of use is the most valuable feature. It is a very simple system compared to just about any other back up technology. It is extremely easy to use and very versatile."
"Rubrik is a very scalable and high-performing backup restore solution."
"The solution's technical support team is very responsive and proactive."
"There is a live-restore feature, their Live Mount, and the way it works we can instantly recover a VM, a past backup, to be directly attached to our VMware environment. Rubrik will act as a disk for it. It's like an instant restore. Within a few minutes our VM is up and running. And then, if we want to restore it, we can just migrate it to our actual storage."
"It has also saved us time managing backups. It's pretty stable. So it sends us a report if something goes wrong, then you get a report. You don't really need to manually monitor this software over time. If something happens, you'll get an error and you'll get an email notification and then address it. We found the product pretty stable if it's configured correctly. So it has reduced management time."
"It has the ability to test DR in a controlled, inexpensive way and to restore between environments."
 

Cons

"AWS Backup could benefit from including more services. Currently, it only includes around ten services, while AWS offers over three hundred plus services."
"One improvement I would like to see in AWS Backup is the implementation of incremental backups."
"The AWS Backup backend reporting is a major area that needs improvement. We would be very excited if we can see some reporting, such as trends. We do understand that there are reports available for S3 Bucket, in which the AWS backend stores the data. However, if we can receive holistic reporting, then it would be very helpful for us."
"For additional functionalities, it should be more intelligent, like more AI-capabilities."
"This backup tool does the full backup of the entire snapshot server. I would like to have the option to not do the full server backup."
"One of the limitations of AWS Backup is that it only does file-based copying."
"To create a plan and for all the configuration, one has to do multiple steps, which could be organized in a much simpler way, making the user experience better."
"AWS Backup could improve because you cannot use Glacier or anything but EFS."
"The open source database needs to be supported."
"Rubrik could improve in customization options for dashboards."
"I would like for unmanaged backups to be able to be saved in a separate policy."
"Its reporting can be improved. Sometimes, I need to create reports to know whether something is available or not, how much frontend data is being protected, etc. Rubrik gives a lot of things in the report, which can be confusing. It isn't very easy to get reports. It shows all the backup, index, replication, and everything else in one report. So, I have to export, filter, and then do the calculations."
"The interface is still slightly clunky and has room for improvement. They do work with us whenever we mention anything that needs to be done or anything that we want. We find that bringing up the management interface is a little slow and not as intuitive as we would like, but it's been getting better as it evolves."
"There could be better reporting and better filtering."
"I'd like to see a cloud backup service for smaller customer environments that may not support a physical or virtual appliance."
"The price of Rubrik is too high, especially when you are considering a change in the total backup solution."
 

Pricing and Cost Advice

"AWS Backup is a very cheap solution."
"Price-wise, I rate the solution a six out of ten. One only has to pay for the storage cost of AWS solutions, which is the standard cost provided by AWS."
"There is a lot of flexibility with the services and pricing. The price is reasonable when compared to other products. This is very good for us."
"AWS is more expensive than some competitors like Azure."
"Our customers pay a monthly AWS fee that includes the AWS Backup service."
"The pricing is decent."
"AWS Backup is free of cost, but we need to pay for the backup storage being used."
"The clients pay for the whole AWS bundle. It is an affordable solution."
"There is just one cost, and it includes software and hardware. So, everything is included. It is better than other solutions in terms of cost. We also have Dell EMC Avamar in our environment, and we have to pay for the hardware and data domain. We also have to pay for the software license for the data protection suite. So, based on my calculations, I find Rubrik cheaper, and we are also getting good performance."
"Rubrik's competitive pricing and strong return on investment make it a compelling choice, especially compared to alternatives like Data Domain and Avamar. Commvault was considered but deemed too expensive."
"There is a license requirement for the solution. If you expand or if the maintenance period expires, there's a license renewal as well."
"When we compared the overall costs, Rubrik was cheaper because the engineering and operational side required FAR LESS dedication. So, all in all, they actually were cheaper than the competition."
"It’s simple, straightforward, and we were able to see 50% hard savings."
"The initial setup cost includes support and maintenance costs, followed by a monthly fee."
"Rubrik is fairly priced."
"Rubrik was probably the most expensive solution but in the long run, it's justified by the value of the data that it protects."
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Top Industries

By visitors reading reviews
Computer Software Company
15%
Financial Services Firm
14%
Manufacturing Company
8%
Government
6%
Financial Services Firm
11%
Computer Software Company
11%
Manufacturing Company
10%
Government
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise4
Large Enterprise15
By reviewers
Company SizeCount
Small Business23
Midsize Enterprise21
Large Enterprise54
 

Questions from the Community

What do you like most about AWS Backup?
The solution's most valuable features are its backup capability and tight integration with other AWS services.
What is your experience regarding pricing and costs for AWS Backup?
AWS Backup operates on a pay-as-you-go model without requiring a license.
What needs improvement with AWS Backup?
Regarding disadvantages of AWS Backup, it can be expensive and not particularly user-friendly. To perform backups, we need to follow specific steps and queries. When refreshing, if we want to do da...
Which would you choose - Rubrik or Veeam Backup & Replication?
Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...
What do you like most about Rubrik?
It's easy to manage and has an innovated solution.
What is your experience regarding pricing and costs for Rubrik?
Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.
 

Overview

 

Sample Customers

TransferWise
Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics
Find out what your peers are saying about AWS Backup vs. Rubrik and other solutions. Updated: September 2025.
868,759 professionals have used our research since 2012.