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AWS Backup vs Rubrik comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AWS Backup
Ranking in Cloud Backup
10th
Average Rating
8.0
Reviews Sentiment
7.4
Number of Reviews
26
Ranking in other categories
SaaS Backup (4th)
Rubrik
Ranking in Cloud Backup
4th
Average Rating
9.2
Reviews Sentiment
7.4
Number of Reviews
89
Ranking in other categories
Backup and Recovery (4th), Disaster Recovery (DR) Software (4th)
 

Mindshare comparison

As of April 2025, in the Cloud Backup category, the mindshare of AWS Backup is 3.5%, up from 2.7% compared to the previous year. The mindshare of Rubrik is 10.6%, up from 10.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Backup
 

Featured Reviews

MuhammadAzhar Khan - PeerSpot reviewer
Simplify compliance and management of multiple backups with centralized cloud solutions
AWS Backup could benefit from including more services. Currently, it only includes around ten services, while AWS offers over three hundred plus services. Also, it would be helpful if AWS Backup could integrate logs more thoroughly. This would allow not only new users but also experienced users to more easily check logs directly from AWS Backup.
CarlosCastells - PeerSpot reviewer
Easy to do backup, easy to deploy and scalable
I have experience with different solutions like Oracle, Veeam, andCommvault Cloud. Right now, we are testing a solution for Kubernetes. We are trying to replace it, so we just don't know yet. I don't really know if Rubrik is a good solution for this. We are testing Velero (Open Source) or Kasten K10, and I don't know Rubrik's view for this type of technology.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It provides an easy data migration process from on-premise to cloud."
"The most valuable features of AWS Backup are point-in-time recovery and support resources."
"The auto-scaling feature and the time efficiency of setting up AWS Backup are the most valuable aspects for us."
"It works well as a backup and as a service."
"When I was using an on-premises backup, there was an external hard drive or something like that. I had a backup server, but I had a few problems related to transfer when I had to restore something that I have deleted. I had to wait for after-office hours to do something like that, but now I just have to send a mail. Within one hour, I have my restored file."
"What I like about AWS Backup is its simple approach to a complex problem."
"The advantage that AWS Backup has over competitors is that it's very simple."
"The snapshots we take through AWS Backup are very effective."
"Product support team is excellent, with issues typically being resolved on the same day."
"The ease of use and innovation are the features that stand out for us."
"The tech support is extremely helpful."
"It has a ​single pane of glass interface."
"Intelligent agent technology."
"I think the best feature is its masterless architecture."
"The archiving, off-of-box, is awesome. It lets you put your data where you want it and gives you the peace of mind of having more than one copy of it. And it's smart about the way that it does the archiving. It doesn't just copy one-for-one. It does all of its processing of the deduplication and compression before it sends it off to the archive, which helps with our cloud costs."
"Rubrik is cheap, and you get good performance."
 

Cons

"One of the limitations of AWS Backup is that it only does file-based copying."
"This backup tool does the full backup of the entire snapshot server. I would like to have the option to not do the full server backup."
"When it comes to encrypting data, it is not so convenient."
"They should work on their visual capabilities."
"The tool is a good fit if your environment is VM-specific. However, it might not be the most suitable option if you have physical servers or an on-premise setup."
"The notifications on the backup and on the mobile app could be more useful. If they could arrange notes or notifications properly and offer services for managing it in our region, it would be helpful for us."
"If AWS could also add some hybrid cloud features to AWS Backup, that would be a significant improvement. For example, currently, AWS Backup only backs up to the S3 and Amazon Cloud, and you can only restore from the Amazon Cloud only. However, some people have hybrid environments. They have some workloads on-premises and some workloads in the cloud."
"The AWS Backup backend reporting is a major area that needs improvement. We would be very excited if we can see some reporting, such as trends. We do understand that there are reports available for S3 Bucket, in which the AWS backend stores the data. However, if we can receive holistic reporting, then it would be very helpful for us."
"Rubrik is expensive."
"With Windows, it is difficult to configure Oracle Database."
"With multiple Rubrik clusters setup in an environment, it becomes painfully obvious that this product needs a central management console."
"Better integration for complex NAS structures having to mount at root adds time and workload to the process of NDMP."
"It does not offer image-level backups for Hyper-V 2012."
"It needs to support more applications natively, like MySQL/MariaDB."
"The Polaris piece could use improvement. When you get a report and you have events that are suspicious, you cannot drill down and find out why it's suspicious. You only know it's suspicious, but you don't know the root cause. Other than that, everything works well."
"There are some corner cases where the Rubrik Connector (Agent) still doesn't work for our clients."
 

Pricing and Cost Advice

"The pricing is decent."
"It's a myth that Cloud is cheap. Cloud is cheap initially, but the cost over time can be equal to your own infrastructure if you consume a lot."
"AWS is more expensive than some competitors like Azure."
"There are no licensing costs for AWS Backup. You pay only for the amount of backup storage you use and then the data transferred between regions. Overall AWS Backup is priced reasonably."
"We don't use a lot of space, only approximately 900 GB, so the price is reasonable. For standing, it's okay. We normally do a payment to SSML, and they are the ones who pay over there. It is around $100 monthly."
"The product is inexpensive."
"AWS Backup is a very cheap solution."
"The solution's price is reasonable."
"Rubrik is expensive, but due to its data management capabilities, customers can save a lot by reducing hardware and storage."
"We do perpetual licensing... It was all based on the amount of storage we needed to use. We did a cost analysis compared to Tivoli and it was in line with other solutions."
"Rubrik is a little bit expensive, but it's worth the price."
"Rubrik is an all inclusive price. No additional implementation costs or licencing."
"There are additional costs for add-ons, and they recently upgraded a new cluster, which also carries a price."
"We are on an annual license to use Rubrik and it is priced well."
"Its price tends to go up with time. Its pricing definitely has room for improvement. If you negotiate right with them, you might get a good price. Support is a part of the package, and every three years, when we renew our contract, we get new hardware."
"Rubrik is priced high, but it was the solution that was providing us encryption and was secure. The solution price is high, but you get what you pay for."
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Top Industries

By visitors reading reviews
Computer Software Company
17%
Financial Services Firm
14%
Manufacturing Company
7%
Retailer
6%
Computer Software Company
12%
Financial Services Firm
11%
Government
10%
Manufacturing Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about AWS Backup?
The solution's most valuable features are its backup capability and tight integration with other AWS services.
What is your experience regarding pricing and costs for AWS Backup?
AWS Backup operates on a pay-as-you-go model without requiring a license.
What needs improvement with AWS Backup?
There are multiple enhancements needed in terms of compatibility with all database services, as AWS Backup is currently limited to specific ones.
Which would you choose - Rubrik or Veeam Backup & Replication?
Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...
What do you like most about Rubrik?
It's easy to manage and has an innovated solution.
What is your experience regarding pricing and costs for Rubrik?
Rubrik is considered expensive, with a price rating of three out of ten. Improvements in pricing and licensing would be beneficial.
 

Comparisons

 

Overview

 

Sample Customers

TransferWise
Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics
Find out what your peers are saying about AWS Backup vs. Rubrik and other solutions. Updated: March 2025.
845,406 professionals have used our research since 2012.