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AWS Backup vs Rubrik comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AWS Backup
Ranking in Cloud Backup
11th
Average Rating
8.0
Reviews Sentiment
7.1
Number of Reviews
28
Ranking in other categories
SaaS Backup (4th)
Rubrik
Ranking in Cloud Backup
4th
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
96
Ranking in other categories
Backup and Recovery (4th), Disaster Recovery (DR) Software (5th)
 

Mindshare comparison

As of January 2026, in the Cloud Backup category, the mindshare of AWS Backup is 2.6%, down from 3.5% compared to the previous year. The mindshare of Rubrik is 6.1%, down from 10.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Backup Market Share Distribution
ProductMarket Share (%)
Rubrik6.1%
AWS Backup2.6%
Other91.3%
Cloud Backup
 

Featured Reviews

AnkitaDwivedi - PeerSpot reviewer
AWS Solution Architect at Barclays Capital
Streamlined with good backup processes and secure automation capabilities
AWS Backup is secure and comes with a vault that ensures data is never deleted, offering great security. The pay-as-you-go model is beneficial for scalability, as cost scales with the amount of data backed up. Additionally, it offers automation capabilities, allowing backups to be configured based on custom plans and frequency. It also has built-in monitoring to notify of failures, achieving operational excellence and ease of use.
KB
Information Technology Specialist at LIGHTHOUSE DOCUMENT TECHNOLOGIES, INC
Technical support has improved my data management process but I encounter GUI and cost challenges
The solution is available in the Azure Marketplace, but approaching directly is more cost-effective. The Marketplace approach incurs additional platform and reporting costs. We initially built Rubrik at host level and DB level. We encountered latency issues when reverting back, with numerous snapshots available. This resulted in increased costs and occupied spaces. I performed manual deletion of snapshots and verified with the Rubrik team for confirmation. The GUI reporting functionality lacks flexibility. For instance, obtaining specific server reports considering drive space and backup quantities is not possible, as it only provides overall reporting.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It works well as a backup and as a service."
"It is quite easy to manage AWS Backup's centralized console for multiple environments."
"It's very easy to configure. Since it's a managed service, it's very straightforward to set up and use. And my customers get on with it very fast."
"The solution has an effective overwrite feature."
"The snapshots we take through AWS Backup are very effective."
"AWS Backup is secure and comes with a vault that ensures data is never deleted, offering great security."
"Reporting is one of the key elements that are valuable for C-suite executives. In terms of monitoring, the solution provides comprehensive details into ongoing processes, flagging issues and warnings as necessary."
"The features of AWS Backup are very service-oriented and user-friendly."
"Rubrik is cheap, and you get good performance."
"The solution is stable."
"Rubrik simplifies our data backup and recovery processes significantly. It's very straightforward to use. We start by tagging through VMware, and everything tagged for Rubrik is backed up automatically. Backups are much better and faster because Rubrik takes a full snapshot of the virtual machine. We recently conducted a verification by performing a restore, and even during the restore process, we could bring up the server in less than 10-15 minutes. Additionally, we have set up alerts for sensitive data, which helps us track data."
"Rubrik has brought all of our backups under a single pane of glass and made recovery extremely simple."
"The feature that I have found most valuable from Rubrik is its protection against ransomware attacks. Rubrik is a very nice, very good solution because it is able to protect your data and you have the possibility from the backup to detect any abnormal behavior, like a ransomware attack. You are able to detect and restore very easily with this solution. This is a major differentiator in comparison to the other competitors."
"I would rate the solution's web interface at eight out of ten. It's just fantastic and intuitive. It's so easy to use. I've never done any formal training on Rubrik, but I was able to quickly come to grips with its capabilities."
"It has a good interface which is simple to navigate and utilize."
"In terms of usage, Rubrik has allowed us to retrieve data 80 to 90 percent faster than our previous technology."
 

Cons

"Regarding disadvantages of AWS Backup, it can be expensive and not particularly user-friendly."
"AWS Backup could benefit from including more services. Currently, it only includes around ten services, while AWS offers over three hundred plus services."
"It could be less expensive."
"The AWS Backup backend reporting is a major area that needs improvement. We would be very excited if we can see some reporting, such as trends. We do understand that there are reports available for S3 Bucket, in which the AWS backend stores the data. However, if we can receive holistic reporting, then it would be very helpful for us."
"The service disconnects a lot."
"This backup tool does the full backup of the entire snapshot server. I would like to have the option to not do the full server backup."
"It requires a lot of time to connect the snapshot, identify the files, and restore a single file manually."
"They should work on their visual capabilities."
"The reporting in the dashboard and reporting for extractions both need improvement. I would suggest making them easier to understand and use, not just out-of-the-box. We should also be able to customize them."
"Looking at how the data is broken down, we can see the total story, but sometimes it's difficult to see how big a particular snapshot is. Across 90 days of snapshots, which one is a particularly large one? Looking at the data holistically could be a lot easier."
"With multiple Rubrik clusters setup in an environment, it becomes painfully obvious that this product needs a central management console."
"The Polaris piece could use improvement. When you get a report and you have events that are suspicious, you cannot drill down and find out why it's suspicious. You only know it's suspicious, but you don't know the root cause. Other than that, everything works well."
"The customer service and support could be a bit faster."
"The only thing that can be improved is catering for open source databases because at the moment it doesn't cater for Mongo, MySQL, and Postgres."
"Better integration for complex NAS structures having to mount at root adds time and workload to the process of NDMP."
"If there was something that we could get Rubrik to fix, it would be when our DBS takes snapshots of a server or the database, the replication doesn't kick off fast enough. They can't remote it to the peer site and manipulate it back up in order to move it over, take a copy of production, slap it over, and test it out. As I understand, they are working on it. Replication works. We also get spoiled by how good things are now. We get to a point where it is so easy but when something isn't instant gratification, it seems that everything else is so amazing, why isn't this right?"
 

Pricing and Cost Advice

"AWS is more expensive than some competitors like Azure."
"The clients pay for the whole AWS bundle. It is an affordable solution."
"The pricing is decent."
"Its price is much cheaper than some vendors but more expensive than others."
"There is a lot of flexibility with the services and pricing. The price is reasonable when compared to other products. This is very good for us."
"The product is inexpensive."
"Price-wise, I rate the solution a six out of ten. One only has to pay for the storage cost of AWS solutions, which is the standard cost provided by AWS."
"AWS Backup is a very cheap solution."
"Rubrik is an expensive solution."
"We are on an annual license to use Rubrik and it is priced well."
"There is just one cost, and it includes software and hardware. So, everything is included. It is better than other solutions in terms of cost. We also have Dell EMC Avamar in our environment, and we have to pay for the hardware and data domain. We also have to pay for the software license for the data protection suite. So, based on my calculations, I find Rubrik cheaper, and we are also getting good performance."
"Rubrik is priced high, but it was the solution that was providing us encryption and was secure. The solution price is high, but you get what you pay for."
"There is a license requirement for the solution. If you expand or if the maintenance period expires, there's a license renewal as well."
"High priced when considering a total change in backup solution."
"It is an expensive product."
"Rubrik is quite expensive for small businesses."
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Financial Services Firm
11%
Manufacturing Company
8%
University
6%
Financial Services Firm
12%
Manufacturing Company
10%
Computer Software Company
10%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise5
Large Enterprise15
By reviewers
Company SizeCount
Small Business23
Midsize Enterprise21
Large Enterprise55
 

Questions from the Community

What do you like most about AWS Backup?
The solution's most valuable features are its backup capability and tight integration with other AWS services.
What is your experience regarding pricing and costs for AWS Backup?
AWS Backup operates on a pay-as-you-go model without requiring a license.
What needs improvement with AWS Backup?
I would need to get feedback from my colleague to see what additional features I would like to see in AWS Backup in the next release to make it closer to ten.
Which would you choose - Rubrik or Veeam Backup & Replication?
Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...
What do you like most about Rubrik?
It's easy to manage and has an innovated solution.
What is your experience regarding pricing and costs for Rubrik?
Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.
 

Comparisons

 

Overview

 

Sample Customers

TransferWise
Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics
Find out what your peers are saying about AWS Backup vs. Rubrik and other solutions. Updated: December 2025.
881,082 professionals have used our research since 2012.