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AWS Backup vs Rubrik comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AWS Backup
Ranking in Cloud Backup
11th
Average Rating
8.0
Reviews Sentiment
7.1
Number of Reviews
28
Ranking in other categories
SaaS Backup (4th)
Rubrik
Ranking in Cloud Backup
4th
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
96
Ranking in other categories
Backup and Recovery (3rd), Disaster Recovery (DR) Software (5th)
 

Mindshare comparison

As of March 2026, in the Cloud Backup category, the mindshare of AWS Backup is 2.7%, down from 3.5% compared to the previous year. The mindshare of Rubrik is 5.6%, down from 10.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Backup Mindshare Distribution
ProductMindshare (%)
Rubrik5.6%
AWS Backup2.7%
Other91.7%
Cloud Backup
 

Featured Reviews

RiteshPurbey - PeerSpot reviewer
Senior Analyst at ESRI INDIA
Manages virtual machine backups smoothly and simplifies restoration across environments
It is quite easy to manage AWS Backup's centralized console for multiple environments. The product's interface is intuitive. AWS Backup has a much higher price if you compare it with the snapshots. I have to pay for the whole environment by AWS. We have a backup solution with only virtual machines. The rest of it, we have a restore point.
KB
Information Technology Specialist at LIGHTHOUSE DOCUMENT TECHNOLOGIES, INC
Technical support has improved my data management process but I encounter GUI and cost challenges
The solution is available in the Azure Marketplace, but approaching directly is more cost-effective. The Marketplace approach incurs additional platform and reporting costs. We initially built Rubrik at host level and DB level. We encountered latency issues when reverting back, with numerous snapshots available. This resulted in increased costs and occupied spaces. I performed manual deletion of snapshots and verified with the Rubrik team for confirmation. The GUI reporting functionality lacks flexibility. For instance, obtaining specific server reports considering drive space and backup quantities is not possible, as it only provides overall reporting.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The solution has an effective overwrite feature."
"It's very easy to configure. Since it's a managed service, it's very straightforward to set up and use. And my customers get on with it very fast."
"It works well as a backup and as a service."
"RDS backup is one of the most crucial components of any client's cloud environment, so we generally use that. Additionally, we store EBS snapshots in S3."
"The most valuable features we have found are the flexibility in the services offered."
"It is an easy-to-use solution."
"The solution's most valuable features are its backup capability and tight integration with other AWS services."
"The snapshots we take through AWS Backup are very effective."
"It has the ability to test DR in a controlled, inexpensive way and to restore between environments."
"I don't know if it is the best or the worst but it's very easy to install and very easy to balance. Sometimes that it's a problem because the installer of these data gets extremely scared because it's so easy. The product is easy to install, easy to balance, and easy to work with. Another really good point is the instant recovery."
"It works with VMware and Hyper-V without agent installation."
"The management and ease of installation are the most valuable features."
"The solution is extremely stable. They've been phenomenal, especially for a young company."
"CloudOut, because only blocks are pushed after compression and deduplication, not raw sizing."
"Drives the back-end through a powerful, well-documented API."
"Product support team is excellent, with issues typically being resolved on the same day."
 

Cons

"One of the limitations of AWS Backup is that it only does file-based copying."
"This backup tool does the full backup of the entire snapshot server. I would like to have the option to not do the full server backup."
"The time it takes to complete the backups could be reduced."
"To create a plan and for all the configuration, one has to do multiple steps, which could be organized in a much simpler way, making the user experience better."
"AWS Backup could benefit from including more services. Currently, it only includes around ten services, while AWS offers over three hundred plus services."
"It requires a lot of time to connect the snapshot, identify the files, and restore a single file manually."
"Regarding disadvantages of AWS Backup, it can be expensive and not particularly user-friendly."
"One improvement I would like to see in AWS Backup is the implementation of incremental backups."
"Rubrik is expensive."
"They need to find a solution for SMBs. It is currently only suitable for enterprises or big customers. They need to find a solution that suits SMBs."
"The solution's reporting feature could be better."
"Rubrik needs to continue to listen to their customers and what they want/need, not just care about money and the bottom line."
"They have what's called an organization which means different groups of access to Rubrik, but the alerting only goes to the admins. My suggestion to Rubrik is to make sure that the separate organizations or groups of users get the appropriate alerting."
"There is always room for improvement with some shortcuts for the web interface. They could make it even more beautiful."
"The licensing cost is quite high. That is something that needs to be worked out, because so many times it happens that the team does not have the budget or there are other issues at that time. Cost has become an important factor in deciding whether to continue with the Rubrik solution."
"It is not Windows Cluster-Aware at the moment or Exchange DAG-Aware. If they add support for these particular use cases, it would be even better."
 

Pricing and Cost Advice

"The clients pay for the whole AWS bundle. It is an affordable solution."
"Price-wise, I rate the solution a six out of ten. One only has to pay for the storage cost of AWS solutions, which is the standard cost provided by AWS."
"Its price is much cheaper than some vendors but more expensive than others."
"The pricing is okay."
"The pricing is decent."
"Our customers pay a monthly AWS fee that includes the AWS Backup service."
"AWS is more expensive than some competitors like Azure."
"There is a lot of flexibility with the services and pricing. The price is reasonable when compared to other products. This is very good for us."
"The pricing has been quite good from our perspective, in terms of being able to negotiate with the Rubrik team to get the product that we want and be able to sell that out to our end customers."
"Due to this effective, faster backup and recovery solution, we are now able to focus on other creative tasks to meet our entire pipeline. So, we have seen ROI in terms of the improvement of productivity in our team. We save around one million dollars a year."
"Some people say it is expensive, but you get what you pay for. If you want a Maserati, you have to pay for it. If you want to buy a Porsche, you have to pay for it."
"Rubrik is not cheap. Hopefully, you can archive your data on cheap storage to keep the investment minimal."
"I rate the pricing an eight on a scale of one to ten, where one is low, and ten is high."
"We pay yearly and it's based on the number of bricks."
"The setup cost is a bit high, but the solution is an all-in-one solution."
"There are additional costs for add-ons, and they recently upgraded a new cluster, which also carries a price."
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Financial Services Firm
10%
Manufacturing Company
8%
University
7%
Financial Services Firm
11%
Manufacturing Company
9%
Computer Software Company
9%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise6
Large Enterprise15
By reviewers
Company SizeCount
Small Business23
Midsize Enterprise21
Large Enterprise55
 

Questions from the Community

What do you like most about AWS Backup?
The solution's most valuable features are its backup capability and tight integration with other AWS services.
What is your experience regarding pricing and costs for AWS Backup?
AWS Backup operates on a pay-as-you-go model without requiring a license.
What needs improvement with AWS Backup?
I would need to get feedback from my colleague to see what additional features I would like to see in AWS Backup in the next release to make it closer to ten.
Which would you choose - Rubrik or Veeam Backup & Replication?
Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...
What do you like most about Rubrik?
It's easy to manage and has an innovated solution.
What is your experience regarding pricing and costs for Rubrik?
Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.
 

Comparisons

 

Overview

 

Sample Customers

TransferWise
Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics
Find out what your peers are saying about AWS Backup vs. Rubrik and other solutions. Updated: March 2026.
884,873 professionals have used our research since 2012.