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AvePoint Cloud Backup vs Rubrik comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AvePoint Cloud Backup
Ranking in Cloud Backup
9th
Average Rating
8.8
Reviews Sentiment
7.1
Number of Reviews
11
Ranking in other categories
SaaS Backup (3rd)
Rubrik
Ranking in Cloud Backup
4th
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
95
Ranking in other categories
Backup and Recovery (4th), Disaster Recovery (DR) Software (5th)
 

Mindshare comparison

As of August 2025, in the Cloud Backup category, the mindshare of AvePoint Cloud Backup is 3.5%, down from 3.6% compared to the previous year. The mindshare of Rubrik is 9.6%, down from 10.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Backup
 

Featured Reviews

Robert Hedblom - PeerSpot reviewer
Focuses on not just backup but also on providing highly granular restore capabilities, ensuring that data can be restored at a very specific level rather than restoring entire environments
The fact that AvePoint focuses on restore capabilities, not just backup is valuable. The main intention of backup is to restore data, and that's the major differential with AvePoint compared to other vendors. Many claim to do backup, but that's not the same. The crucial part is the ability to perform granular restores, having restore-level objectives (RLO) instead of restoring entire SharePoint sites when you only need a single document. AvePoint excels in providing extremely granular restore capabilities with great Recovery Time Objectives (RTO). AvePoint Cloud Backup comes with Immutable Storage and our OPEX licensing model also includes Unlimited Storage.
AmarpreetSingh - PeerSpot reviewer
Optimal data security and management achieved with smooth deployment and strong support
I plan to expand the number of users for Rubrik in the future. Currently, I have approximately 10 to 12 customers on Rubrik, as we are partners to Rubrik and a service provider, SIS. I am working with large to medium organizations, not small ones. Regarding Artificial Intelligence, Rubrik is in the initial phase, and I am expecting more from them. I can give them seven out of ten for their improvements in that area. I would recommend Rubrik to other organizations because it is easy to install, easy to manage, and very compact in terms of a solution, with good support from Rubrik. These features allow it to match from small scale to large scale customers very easily. The number of people who usually take part in maintenance from my side depends on the customer size. For large customers, we involve four to five people, but for small customers, one person is enough. I rate Rubrik eight out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The SaaS feature of AvePoint Cloud Backup is very strong."
"The backup and recovery functionalities of the product are very useful."
"The product's initial setup phase was super easy."
"The initial setup is super easy."
"It is the best product in the market for Office 365 backup, and our customers are satisfied with it."
"The recovery options in Microsoft 365 are not adequate and it does not help to recover data from the recycle bin that is older than 90 days. The solution has made us more efficient and helps to recover data that is older than 90 days."
"I rate the overall solution a 9 out of 10."
"It is a very good and stable solution...With AvePoint's support, our experience has been exceptional"
"The archiving, off-of-box, is awesome. It lets you put your data where you want it and gives you the peace of mind of having more than one copy of it. And it's smart about the way that it does the archiving. It doesn't just copy one-for-one. It does all of its processing of the deduplication and compression before it sends it off to the archive, which helps with our cloud costs."
"The main benefit is that we are secured in terms of workloads. We know that if we need to restore any VMs, or even any files inside a VM, that we will succeed 100 percent. This means that we don't need to spend much time administering the backup environment because we know it is self-healing and efficient. So, we are spending that time on something else, which is always a plus."
"Intelligent agent technology."
"In terms of usage, Rubrik has allowed us to retrieve data 80 to 90 percent faster than our previous technology."
"Time dedicated to backup was drastically reduced."
"Drives the back-end through a powerful, well-documented API."
"In the event of any issues or questions, the support is top-notch. We rarely need to use support, but when they are needed, they are always quick to respond and very knowledgeable."
"Instant recovery of virtual machines allows for the restoration of services in minutes."
 

Cons

"The configuration could be made easier."
"The component in the product that can be improved revolves around the area where the tool should focus on providing more of a custom touch to the policies."
"Some customers choose other backup solutions because AvePoint is Office 365 and CRM backup system, but they have other backup needs for Azure and so on. Such customers often choose another backup solution instead of AvePoint."
"It would be beneficial to have a more optimal Google Backup for larger environments."
"The product's price is an area of concern where improvements are required."
"For improvement, AvePoint can provide details on how the tool's backup scope works."
"It is challenging for small or medium-sized businesses to purchase it."
"AvePoint Cloud Backup's pricing could be lower and more flexible. Particularly, when dealing with smaller customers or more minor businesses, obtaining competitive pricing for bundles rather than on a one-by-one basis remains challenging."
"It does not offer image-level backups for Hyper-V 2012."
"Lacks availability in a NFR format of virtual appliances to test them in public cloud environment."
"Price-wise, Rubrik needs improvement as it is considered expensive compared to similar competitors."
"The integrated reporting is not really that nicely built. The reporting functionality could definitely be a little bit more customizable from an administration perspective, with an easier to understand interface."
"Rubrik is expensive."
"They have what's called an organization which means different groups of access to Rubrik, but the alerting only goes to the admins. My suggestion to Rubrik is to make sure that the separate organizations or groups of users get the appropriate alerting."
"Better integration for complex NAS structures having to mount at root adds time and workload to the process of NDMP."
"I would like a way to set monthly backups on a certain date and time."
 

Pricing and Cost Advice

"I am not sure, but I believe that the cost is $7 USD per user."
"The platform is more expensive than other vendors."
"It is very good for many of my customers in the banking and finance segments. The price isn't a problem there, but in some other industries, people ask for a cheaper solution. When the price is an issue for the customer, we recommend Veeam, Metallic."
"It costs a little bit more than other competitors in the market."
"The pricing part of the solution is based on a subscription model, which is based on the number of users or storage capacity."
"I would say that the pricing policy of the product is flexible and good."
"I rate the product's price a nine on a scale of one to ten, where one is cheap and ten is expensive."
"The cost was less than our previous provider, and this is a much better product."
"Rubrik is expensive, but due to its data management capabilities, customers can save a lot by reducing hardware and storage."
"Rubrik's support is definitely on the expensive side, but I consider it to be top of the line. We incur no additional costs beyond the standard licensing fees."
"It is an expensive product."
"Rubrik is an expensive solution."
"The pricing and licensing of Rubrik is better than products that we've had in the past. It was quite a bit cheaper than Commvault and NetBackup."
"Rubrik is fairly priced."
"There are additional costs like maintenance, and there are some features on their central management piece that don't come with our licensing."
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Top Industries

By visitors reading reviews
Computer Software Company
16%
Manufacturing Company
9%
Financial Services Firm
8%
Retailer
7%
Financial Services Firm
11%
Computer Software Company
11%
Manufacturing Company
10%
Government
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

How does AvePoint Cloud Backup compare with Veeam Backup for Office 365?
AvePoint Cloud Backup for MS Office 365 is a SaaS backup whose features include secure storage and unlimited and automated backups. The storage is saved in AvePoint’s Azure storage or it can also b...
What do you like most about AvePoint Cloud Backup?
The product's initial setup phase was super easy.
What is your experience regarding pricing and costs for AvePoint Cloud Backup?
When I deal with enterprises, good pricing is achieved. However, pricing becomes less favorable for smaller companies. Offering a package plan for multiple small clients would be beneficial.
Which would you choose - Rubrik or Veeam Backup & Replication?
Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...
What do you like most about Rubrik?
It's easy to manage and has an innovated solution.
What is your experience regarding pricing and costs for Rubrik?
Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.
 

Overview

 

Sample Customers

Swedish Match, Hydro, Mercury IT, Avepoint
Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics
Find out what your peers are saying about AvePoint Cloud Backup vs. Rubrik and other solutions. Updated: July 2025.
865,295 professionals have used our research since 2012.