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AvePoint Cloud Backup vs Rubrik comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AvePoint Cloud Backup
Ranking in Cloud Backup
13th
Average Rating
8.8
Reviews Sentiment
7.1
Number of Reviews
11
Ranking in other categories
SaaS Backup (5th)
Rubrik
Ranking in Cloud Backup
4th
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
96
Ranking in other categories
Backup and Recovery (3rd), Disaster Recovery (DR) Software (5th)
 

Mindshare comparison

As of March 2026, in the Cloud Backup category, the mindshare of AvePoint Cloud Backup is 2.0%, down from 3.7% compared to the previous year. The mindshare of Rubrik is 5.6%, down from 10.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Backup Mindshare Distribution
ProductMindshare (%)
Rubrik5.6%
AvePoint Cloud Backup2.0%
Other92.4%
Cloud Backup
 

Featured Reviews

reviewer1908255 - PeerSpot reviewer
Sales Manager at a tech vendor with 10,001+ employees
Self-service integration enhances data protection and control over automated backups, offering robust restoration quality
The product is highly recommended for my enterprise customers due to its quality. The score for the product is between eight and ten, based on satisfaction levels. My clients are satisfied, but AvePoint Cloud Backup is costlier for smaller or medium-sized enterprises. Commercial discussions can be challenging on that front. I rate the overall solution a 9 out of 10.
KB
Information Technology Specialist at LIGHTHOUSE DOCUMENT TECHNOLOGIES, INC
Technical support has improved my data management process but I encounter GUI and cost challenges
The solution is available in the Azure Marketplace, but approaching directly is more cost-effective. The Marketplace approach incurs additional platform and reporting costs. We initially built Rubrik at host level and DB level. We encountered latency issues when reverting back, with numerous snapshots available. This resulted in increased costs and occupied spaces. I performed manual deletion of snapshots and verified with the Rubrik team for confirmation. The GUI reporting functionality lacks flexibility. For instance, obtaining specific server reports considering drive space and backup quantities is not possible, as it only provides overall reporting.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The initial setup is super easy."
"I rate the overall solution a 9 out of 10."
"The SaaS feature of AvePoint Cloud Backup is very strong."
"The backup and recovery functionalities of the product are very useful."
"It is the best product in the market for Office 365 backup, and our customers are satisfied with it."
"The product's initial setup phase was super easy."
"The recovery options in Microsoft 365 are not adequate and it does not help to recover data from the recycle bin that is older than 90 days. The solution has made us more efficient and helps to recover data that is older than 90 days."
"It is a very good and stable solution...With AvePoint's support, our experience has been exceptional"
"The live mount reduces complexity."
"CloudOut, because only blocks are pushed after compression and deduplication, not raw sizing."
"Rubrik is cheap, and you get good performance."
"There is a live-restore feature, their Live Mount, and the way it works we can instantly recover a VM, a past backup, to be directly attached to our VMware environment. Rubrik will act as a disk for it. It's like an instant restore. Within a few minutes our VM is up and running. And then, if we want to restore it, we can just migrate it to our actual storage."
"The ease of use is the most valuable feature. It is a very simple system compared to just about any other back up technology. It is extremely easy to use and very versatile."
"It has a ​single pane of glass interface."
"This is a centralized tool where we are able to schedule backups and perform monitoring."
"Adaptative backup and SLAs simply allow you to tell a machine to backup without taking care of the backup window."
 

Cons

"It would be beneficial to have a more optimal Google Backup for larger environments."
"It is not a traditional restore process and it is somewhat limited in what we can do."
"For improvement, AvePoint can provide details on how the tool's backup scope works."
"AvePoint Cloud Backup's pricing could be lower and more flexible. Particularly, when dealing with smaller customers or more minor businesses, obtaining competitive pricing for bundles rather than on a one-by-one basis remains challenging."
"I would like to see improvements in the tool's initial seed. The initial seed of around 10 TB of SharePoint data took 45 days to complete."
"The configuration could be made easier."
"The component in the product that can be improved revolves around the area where the tool should focus on providing more of a custom touch to the policies."
"The product's price is an area of concern where improvements are required."
"I don't like Rubrik's user interface because it's not intuitive, and I find it hard to get the information I need."
"The product’s user interface needs improvement."
"The functionality is missing, but they are very receptive to our thoughts and ideas."
"I would like for unmanaged backups to be able to be saved in a separate policy."
"Global management of multiple systems is lacking, as is reporting across multiple installed units."
"With multiple Rubrik clusters setup in an environment, it becomes painfully obvious that this product needs a central management console."
"Its reporting can be improved. Sometimes, I need to create reports to know whether something is available or not, how much frontend data is being protected, etc. Rubrik gives a lot of things in the report, which can be confusing. It isn't very easy to get reports. It shows all the backup, index, replication, and everything else in one report. So, I have to export, filter, and then do the calculations."
"The deployment and configuration of the backup service is something that could be streamlined a little bit, particularly when you're trying to do a SQL workload. You have to install a backup service on the server. You only have to do it once and then you're done, but you have to do that on every server that you want to protect."
 

Pricing and Cost Advice

"I would say that the pricing policy of the product is flexible and good."
"It is very good for many of my customers in the banking and finance segments. The price isn't a problem there, but in some other industries, people ask for a cheaper solution. When the price is an issue for the customer, we recommend Veeam, Metallic."
"I am not sure, but I believe that the cost is $7 USD per user."
"It costs a little bit more than other competitors in the market."
"The platform is more expensive than other vendors."
"The pricing part of the solution is based on a subscription model, which is based on the number of users or storage capacity."
"I rate the product's price a nine on a scale of one to ten, where one is cheap and ten is expensive."
"There is just one cost, and it includes software and hardware. So, everything is included. It is better than other solutions in terms of cost. We also have Dell EMC Avamar in our environment, and we have to pay for the hardware and data domain. We also have to pay for the software license for the data protection suite. So, based on my calculations, I find Rubrik cheaper, and we are also getting good performance."
"I rate the pricing an eight on a scale of one to ten, where one is low, and ten is high."
"Rubrik's competitive pricing and strong return on investment make it a compelling choice, especially compared to alternatives like Data Domain and Avamar. Commvault was considered but deemed too expensive."
"The initial setup cost includes support and maintenance costs, followed by a monthly fee."
"It is an expensive product."
"Its price tends to go up with time. Its pricing definitely has room for improvement. If you negotiate right with them, you might get a good price. Support is a part of the package, and every three years, when we renew our contract, we get new hardware."
"Rubrik is a little bit expensive, but it's worth the price."
"Rubrik was probably the most expensive solution but in the long run, it's justified by the value of the data that it protects."
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Manufacturing Company
10%
Retailer
10%
Financial Services Firm
8%
Financial Services Firm
11%
Manufacturing Company
9%
Computer Software Company
9%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise2
Large Enterprise4
By reviewers
Company SizeCount
Small Business23
Midsize Enterprise21
Large Enterprise55
 

Questions from the Community

How does AvePoint Cloud Backup compare with Veeam Backup for Office 365?
AvePoint Cloud Backup for MS Office 365 is a SaaS backup whose features include secure storage and unlimited and automated backups. The storage is saved in AvePoint’s Azure storage or it can also b...
What is your experience regarding pricing and costs for AvePoint Cloud Backup?
When I deal with enterprises, good pricing is achieved. However, pricing becomes less favorable for smaller companies. Offering a package plan for multiple small clients would be beneficial.
What needs improvement with AvePoint Cloud Backup?
AvePoint Cloud Backup's pricing could be lower and more flexible. Particularly, when dealing with smaller customers or more minor businesses, obtaining competitive pricing for bundles rather than o...
Which would you choose - Rubrik or Veeam Backup & Replication?
Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...
What do you like most about Rubrik?
It's easy to manage and has an innovated solution.
What is your experience regarding pricing and costs for Rubrik?
Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.
 

Overview

 

Sample Customers

Swedish Match, Hydro, Mercury IT, Avepoint
Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics
Find out what your peers are saying about AvePoint Cloud Backup vs. Rubrik and other solutions. Updated: March 2026.
884,797 professionals have used our research since 2012.