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AvePoint Cloud Backup vs Rubrik comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AvePoint Cloud Backup
Ranking in Cloud Backup
15th
Average Rating
8.8
Reviews Sentiment
7.1
Number of Reviews
11
Ranking in other categories
SaaS Backup (4th)
Rubrik
Ranking in Cloud Backup
3rd
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
96
Ranking in other categories
Backup and Recovery (3rd), Disaster Recovery (DR) Software (4th)
 

Mindshare comparison

As of May 2026, in the Cloud Backup category, the mindshare of AvePoint Cloud Backup is 1.8%, down from 3.7% compared to the previous year. The mindshare of Rubrik is 4.5%, down from 10.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Backup Mindshare Distribution
ProductMindshare (%)
Rubrik4.5%
AvePoint Cloud Backup1.8%
Other93.7%
Cloud Backup
 

Featured Reviews

reviewer1908255 - PeerSpot reviewer
Sales Manager at a tech vendor with 10,001+ employees
Self-service integration enhances data protection and control over automated backups, offering robust restoration quality
The product is highly recommended for my enterprise customers due to its quality. The score for the product is between eight and ten, based on satisfaction levels. My clients are satisfied, but AvePoint Cloud Backup is costlier for smaller or medium-sized enterprises. Commercial discussions can be challenging on that front. I rate the overall solution a 9 out of 10.
KB
Information Technology Specialist at LIGHTHOUSE DOCUMENT TECHNOLOGIES, INC
Technical support has improved my data management process but I encounter GUI and cost challenges
The solution is available in the Azure Marketplace, but approaching directly is more cost-effective. The Marketplace approach incurs additional platform and reporting costs. We initially built Rubrik at host level and DB level. We encountered latency issues when reverting back, with numerous snapshots available. This resulted in increased costs and occupied spaces. I performed manual deletion of snapshots and verified with the Rubrik team for confirmation. The GUI reporting functionality lacks flexibility. For instance, obtaining specific server reports considering drive space and backup quantities is not possible, as it only provides overall reporting.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is the best product in the market for Office 365 backup, and our customers are satisfied with it."
"I rate the overall solution a 9 out of 10."
"The recovery options in Microsoft 365 are not adequate and it does not help to recover data from the recycle bin that is older than 90 days. The solution has made us more efficient and helps to recover data that is older than 90 days."
"The backup and recovery functionalities of the product are very useful."
"It is a very good and stable solution...With AvePoint's support, our experience has been exceptional"
"It is the only product in the market that offers platform backup."
"The most valuable features are the email backup and the SharePoint backup."
"The SaaS feature of AvePoint Cloud Backup is very strong."
"It has a ​single pane of glass interface."
"The product is as good as advertised and totally changes the way enterprise businesses do data protection."
"You need to understand what you're getting for the price: you are getting a backup solution which is state of the art and works absolutely flawlessly, with the storage needed to store your backups and all the sexy features that a modern backup solution can provide you, like deduplication, erasure coding, compression, fast execution time, secured data, and top-notch customer support, so while it might be expensive on paper, when you analyze what you are getting and the time you can spend on other stuff, then Rubrik is very cost-efficient."
"It works with VMware and Hyper-V without agent installation."
"Since switching to Rubrik, our backup times have decreased significantly, going from two and a half days to one and a half hours for certain systems."
"The most important feature is the instant recovery of virtual machines, as it allows us to restore services in minutes."
"The implementation process is straightforward with simple clicks, cluster implementation, discovery, and adding components."
"What I like about Rubrik is that you can back up to the cloud. It is a different kind of backup where you're not archiving the tape. Rubrik is a physical appliance. It is a dedicated appliance to which you can back up, and you can also back up to another device. So, you can back up to Rubrik and then to another device. If you have more than one site, you can set up Rubrik on site A and also on site B. You can back up to the Rubrik on site A and then replicate that data to the Rubrik on site B."
 

Cons

"The configuration could be made easier."
"Some customers choose other backup solutions because AvePoint is Office 365 and CRM backup system, but they have other backup needs for Azure and so on. Such customers often choose another backup solution instead of AvePoint."
"For improvement, AvePoint can provide details on how the tool's backup scope works."
"Some customers choose other backup solutions because AvePoint is Office 365 and CRM backup system, but they have other backup needs for Azure and so on."
"The component in the product that can be improved revolves around the area where the tool should focus on providing more of a custom touch to the policies."
"It is not a traditional restore process and it is somewhat limited in what we can do."
"It would be beneficial to have a more optimal Google Backup for larger environments."
"I would like to see improvements in the tool's initial seed. The initial seed of around 10 TB of SharePoint data took 45 days to complete."
"It would be nice if they could work on the pricing a bit."
"The reporting feature should be improved. I need a better output from the existing reports as they currently do not provide comprehensive metrics."
"Its reporting can be improved. Sometimes, I need to create reports to know whether something is available or not, how much frontend data is being protected, etc. Rubrik gives a lot of things in the report, which can be confusing."
"The Polaris piece could use improvement. When you get a report and you have events that are suspicious, you cannot drill down and find out why it's suspicious."
"I hope to see enhancements in areas like data governance and the incorporation of new features in future updates."
"Global management of multiple systems is lacking, as is reporting across multiple installed units."
"There could be better reporting and better filtering."
"Lacks availability in a NFR format of virtual appliances to test them in public cloud environment."
 

Pricing and Cost Advice

"The platform is more expensive than other vendors."
"I would say that the pricing policy of the product is flexible and good."
"I rate the product's price a nine on a scale of one to ten, where one is cheap and ten is expensive."
"The pricing part of the solution is based on a subscription model, which is based on the number of users or storage capacity."
"It is very good for many of my customers in the banking and finance segments. The price isn't a problem there, but in some other industries, people ask for a cheaper solution. When the price is an issue for the customer, we recommend Veeam, Metallic."
"It costs a little bit more than other competitors in the market."
"I am not sure, but I believe that the cost is $7 USD per user."
"Some people say it is expensive, but you get what you pay for. If you want a Maserati, you have to pay for it. If you want to buy a Porsche, you have to pay for it."
"There is a license requirement for the solution. If you expand or if the maintenance period expires, there's a license renewal as well."
"It’s simple, straightforward, and we were able to see 50% hard savings."
"There is just one cost, and it includes software and hardware. So, everything is included. It is better than other solutions in terms of cost. We also have Dell EMC Avamar in our environment, and we have to pay for the hardware and data domain. We also have to pay for the software license for the data protection suite. So, based on my calculations, I find Rubrik cheaper, and we are also getting good performance."
"There are additional costs like maintenance, and there are some features on their central management piece that don't come with our licensing."
"It is a great value, but its cost is still a bit high."
"I rate the pricing an eight on a scale of one to ten, where one is low, and ten is high."
"You pay a premium for Rubrik, but you're getting a premium service that comes with immutable backups, instant recovery, and world-class support."
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Top Industries

By visitors reading reviews
Computer Software Company
12%
Manufacturing Company
9%
Retailer
9%
Financial Services Firm
8%
Financial Services Firm
13%
Manufacturing Company
9%
Computer Software Company
8%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise2
Large Enterprise4
By reviewers
Company SizeCount
Small Business23
Midsize Enterprise21
Large Enterprise55
 

Questions from the Community

How does AvePoint Cloud Backup compare with Veeam Backup for Office 365?
AvePoint Cloud Backup for MS Office 365 is a SaaS backup whose features include secure storage and unlimited and automated backups. The storage is saved in AvePoint’s Azure storage or it can also b...
What is your experience regarding pricing and costs for AvePoint Cloud Backup?
When I deal with enterprises, good pricing is achieved. However, pricing becomes less favorable for smaller companies. Offering a package plan for multiple small clients would be beneficial.
What needs improvement with AvePoint Cloud Backup?
AvePoint Cloud Backup's pricing could be lower and more flexible. Particularly, when dealing with smaller customers or more minor businesses, obtaining competitive pricing for bundles rather than o...
Which would you choose - Rubrik or Veeam Backup & Replication?
Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...
What do you like most about Rubrik?
It's easy to manage and has an innovated solution.
What is your experience regarding pricing and costs for Rubrik?
Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.
 

Overview

 

Sample Customers

Swedish Match, Hydro, Mercury IT, Avepoint
Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics
Find out what your peers are saying about AvePoint Cloud Backup vs. Rubrik and other solutions. Updated: April 2026.
893,221 professionals have used our research since 2012.