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AvePoint Cloud Backup vs Rubrik comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AvePoint Cloud Backup
Ranking in Cloud Backup
13th
Average Rating
8.8
Reviews Sentiment
7.1
Number of Reviews
11
Ranking in other categories
SaaS Backup (5th)
Rubrik
Ranking in Cloud Backup
4th
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
96
Ranking in other categories
Backup and Recovery (4th), Disaster Recovery (DR) Software (5th)
 

Mindshare comparison

As of February 2026, in the Cloud Backup category, the mindshare of AvePoint Cloud Backup is 2.0%, down from 3.7% compared to the previous year. The mindshare of Rubrik is 5.7%, down from 10.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Backup Market Share Distribution
ProductMarket Share (%)
Rubrik5.7%
AvePoint Cloud Backup2.0%
Other92.3%
Cloud Backup
 

Featured Reviews

reviewer1908255 - PeerSpot reviewer
Sales Manager at a tech vendor with 10,001+ employees
Self-service integration enhances data protection and control over automated backups, offering robust restoration quality
The product is highly recommended for my enterprise customers due to its quality. The score for the product is between eight and ten, based on satisfaction levels. My clients are satisfied, but AvePoint Cloud Backup is costlier for smaller or medium-sized enterprises. Commercial discussions can be challenging on that front. I rate the overall solution a 9 out of 10.
KB
Information Technology Specialist at LIGHTHOUSE DOCUMENT TECHNOLOGIES, INC
Technical support has improved my data management process but I encounter GUI and cost challenges
The solution is available in the Azure Marketplace, but approaching directly is more cost-effective. The Marketplace approach incurs additional platform and reporting costs. We initially built Rubrik at host level and DB level. We encountered latency issues when reverting back, with numerous snapshots available. This resulted in increased costs and occupied spaces. I performed manual deletion of snapshots and verified with the Rubrik team for confirmation. The GUI reporting functionality lacks flexibility. For instance, obtaining specific server reports considering drive space and backup quantities is not possible, as it only provides overall reporting.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The backup and recovery functionalities of the product are very useful."
"It is a very good and stable solution...With AvePoint's support, our experience has been exceptional"
"I rate the overall solution a 9 out of 10."
"The initial setup is super easy."
"The recovery options in Microsoft 365 are not adequate and it does not help to recover data from the recycle bin that is older than 90 days. The solution has made us more efficient and helps to recover data that is older than 90 days."
"The product's initial setup phase was super easy."
"The most promising feature of the product is data security policies, which make it simpler to include compliance processes."
"The SaaS feature of AvePoint Cloud Backup is very strong."
"This is a centralized tool where we are able to schedule backups and perform monitoring."
"Its reporting is most valuable. I like how it reports that everything is successfully backed up. It provides a summarized report that I can give to auditors and management."
"What I like about Rubrik is its strong focus on security, particularly in combating ransomware threats."
"Disk mount that lets a restore happen immediately, no need to re-hydrate."
"The most valuable feature of Rubrik for me is its user-friendliness and efficiency."
"Rubrik is a faster unit from a hardware perspective. Things, like Live Mount, mean we can bring services back straightaway, then have them transition back into the live storage in the background. Because we can use Live Mount to do instant restores, a restore is now a five-minute job. Then, the rest of it is done in the background, rather than doing something for an hour before you actually get the restore back."
"Replaces legacy tapes and disk backups which are unreliable, expensive and space consuming."
"The system is able to determine when it is the best time to do backups. This is SLA-driven, and if it is not possible to maintain this SLA, the system will tell you too."
 

Cons

"It is not a traditional restore process and it is somewhat limited in what we can do."
"I would like to see improvements in the tool's initial seed. The initial seed of around 10 TB of SharePoint data took 45 days to complete."
"AvePoint Cloud Backup's pricing could be lower and more flexible. Particularly, when dealing with smaller customers or more minor businesses, obtaining competitive pricing for bundles rather than on a one-by-one basis remains challenging."
"The component in the product that can be improved revolves around the area where the tool should focus on providing more of a custom touch to the policies."
"For improvement, AvePoint can provide details on how the tool's backup scope works."
"It is challenging for small or medium-sized businesses to purchase it."
"The product's price is an area of concern where improvements are required."
"The restoration could be faster."
"There are some features to improve on in Rubrik. For instance, they should have a tool where we can integrate with our SAP HANA. Directly from the HANA studio, we should be able to do a backup. That's what I'm looking forward to in the future."
"I would like to see Rubrik better integrate with Microsoft Active Directory. Instead of just backing up a full domain controller, I would like the solution to have Active Directory object knowledge so we can restore specific objects in Active Directory versus restoring the whole domain controller."
"If I could take a snapshot from a physical and be able to stand it up as a virtual immediately without the need to rebuild an entire system and restoring files, that would be HUGE."
"It does not offer image-level backups for Hyper-V 2012."
"There is always room for improvement with some shortcuts for the web interface. They could make it even more beautiful."
"When errors do occur, it can be a somewhat painful process to get to the bottom of issues."
"The reporting in the dashboard and reporting for extractions both need improvement. I would suggest making them easier to understand and use, not just out-of-the-box. We should also be able to customize them."
"I wish there was more training readily available, not just the expensive classes that require purchasing Rubrik credits."
 

Pricing and Cost Advice

"It is very good for many of my customers in the banking and finance segments. The price isn't a problem there, but in some other industries, people ask for a cheaper solution. When the price is an issue for the customer, we recommend Veeam, Metallic."
"I rate the product's price a nine on a scale of one to ten, where one is cheap and ten is expensive."
"I am not sure, but I believe that the cost is $7 USD per user."
"It costs a little bit more than other competitors in the market."
"The platform is more expensive than other vendors."
"I would say that the pricing policy of the product is flexible and good."
"The pricing part of the solution is based on a subscription model, which is based on the number of users or storage capacity."
"The pricing and licensing of Rubrik is better than products that we've had in the past. It was quite a bit cheaper than Commvault and NetBackup."
"I don't remember the cost, but I know that for Veeam, we were spending almost $250,000 a year for 205 licenses. It was an enterprise version. When we purchased Rubrik, it was just a little bit more. It was not a terribly huge amount, and if I recall, that was for three years of support as well. So, Veeam priced itself out of the market at a certain point in time."
"We do perpetual licensing... It was all based on the amount of storage we needed to use. We did a cost analysis compared to Tivoli and it was in line with other solutions."
"Rubrik was probably the most expensive solution but in the long run, it's justified by the value of the data that it protects."
"Some people say it is expensive, but you get what you pay for. If you want a Maserati, you have to pay for it. If you want to buy a Porsche, you have to pay for it."
"I rate the tool's pricing a six out of ten."
"Rubrik is fairly priced."
"The solution is expensive for small businesses."
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Top Industries

By visitors reading reviews
Computer Software Company
14%
Manufacturing Company
10%
Financial Services Firm
9%
Retailer
7%
Financial Services Firm
12%
Manufacturing Company
10%
Computer Software Company
10%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise2
Large Enterprise4
By reviewers
Company SizeCount
Small Business23
Midsize Enterprise21
Large Enterprise55
 

Questions from the Community

How does AvePoint Cloud Backup compare with Veeam Backup for Office 365?
AvePoint Cloud Backup for MS Office 365 is a SaaS backup whose features include secure storage and unlimited and automated backups. The storage is saved in AvePoint’s Azure storage or it can also b...
What do you like most about AvePoint Cloud Backup?
The product's initial setup phase was super easy.
What is your experience regarding pricing and costs for AvePoint Cloud Backup?
When I deal with enterprises, good pricing is achieved. However, pricing becomes less favorable for smaller companies. Offering a package plan for multiple small clients would be beneficial.
Which would you choose - Rubrik or Veeam Backup & Replication?
Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...
What do you like most about Rubrik?
It's easy to manage and has an innovated solution.
What is your experience regarding pricing and costs for Rubrik?
Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.
 

Overview

 

Sample Customers

Swedish Match, Hydro, Mercury IT, Avepoint
Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics
Find out what your peers are saying about AvePoint Cloud Backup vs. Rubrik and other solutions. Updated: February 2026.
881,707 professionals have used our research since 2012.