Try our new research platform with insights from 80,000+ expert users

AvePoint Cloud Backup vs Rubrik comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AvePoint Cloud Backup
Ranking in Cloud Backup
11th
Average Rating
8.8
Reviews Sentiment
7.1
Number of Reviews
11
Ranking in other categories
SaaS Backup (5th)
Rubrik
Ranking in Cloud Backup
4th
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
95
Ranking in other categories
Backup and Recovery (4th), Disaster Recovery (DR) Software (5th)
 

Mindshare comparison

As of October 2025, in the Cloud Backup category, the mindshare of AvePoint Cloud Backup is 3.1%, down from 3.6% compared to the previous year. The mindshare of Rubrik is 8.6%, down from 10.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Backup Market Share Distribution
ProductMarket Share (%)
Rubrik8.6%
AvePoint Cloud Backup3.1%
Other88.3%
Cloud Backup
 

Featured Reviews

Hendrik Belitz - PeerSpot reviewer
Has a straightforward setup process and valuable data security policies
The product's sales process needs improvement. It takes a lot of work to acquire it. AvePoint doesn't sell products directly to the customers. They take the help of IT system distributors. It is challenging for small or medium-sized businesses to purchase it. This particular area needs improvement compared to other companies.
AmarpreetSingh - PeerSpot reviewer
Optimal data security and management achieved with smooth deployment and strong support
I plan to expand the number of users for Rubrik in the future. Currently, I have approximately 10 to 12 customers on Rubrik, as we are partners to Rubrik and a service provider, SIS. I am working with large to medium organizations, not small ones. Regarding Artificial Intelligence, Rubrik is in the initial phase, and I am expecting more from them. I can give them seven out of ten for their improvements in that area. I would recommend Rubrik to other organizations because it is easy to install, easy to manage, and very compact in terms of a solution, with good support from Rubrik. These features allow it to match from small scale to large scale customers very easily. The number of people who usually take part in maintenance from my side depends on the customer size. For large customers, we involve four to five people, but for small customers, one person is enough. I rate Rubrik eight out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is the best product in the market for Office 365 backup, and our customers are satisfied with it."
"The initial setup is super easy."
"The product's initial setup phase was super easy."
"It is the only product in the market that offers platform backup."
"It is a very good and stable solution...With AvePoint's support, our experience has been exceptional"
"The most valuable features are the email backup and the SharePoint backup."
"The SaaS feature of AvePoint Cloud Backup is very strong."
"The recovery options in Microsoft 365 are not adequate and it does not help to recover data from the recycle bin that is older than 90 days. The solution has made us more efficient and helps to recover data that is older than 90 days."
"Automation functions, image based backup, and the ability to instantly recover anything from files to databases."
"The product's protection against ransomware is a significant benefit."
"Management is so simple that anyone can check the backups and do restores when necessary."
"The ease of use and innovation are the features that stand out for us."
"Rubrik has led to improvement by reducing the amount of failed backups, leading to a reduced workload in IT operations."
"The solution's technical support team is very responsive and proactive."
"When it comes to saving time managing our backups, Rubrik has saved us a lot of time compared to what we were using. It feels like it has saved us lifetimes of time because the process used to be difficult. It's not just the day to time savings. When something goes wrong, that's where the real time savings comes into play. We are able to get back to where we need to be more confidently and with much fewer steps."
"The most valuable feature of Rubrik for me is its user-friendliness and efficiency."
 

Cons

"The configuration could be made easier."
"The restoration could be faster."
"It is not a traditional restore process and it is somewhat limited in what we can do."
"AvePoint Cloud Backup's pricing could be lower and more flexible. Particularly, when dealing with smaller customers or more minor businesses, obtaining competitive pricing for bundles rather than on a one-by-one basis remains challenging."
"It is challenging for small or medium-sized businesses to purchase it."
"It would be beneficial to have a more optimal Google Backup for larger environments."
"Some customers choose other backup solutions because AvePoint is Office 365 and CRM backup system, but they have other backup needs for Azure and so on. Such customers often choose another backup solution instead of AvePoint."
"The product's price is an area of concern where improvements are required."
"It needs more storage array integration options and an easier restore for files that download using a browser."
"If I could take a snapshot from a physical and be able to stand it up as a virtual immediately without the need to rebuild an entire system and restoring files, that would be HUGE."
"It needs to support more applications natively, like MySQL/MariaDB."
"Its reporting can be improved. Sometimes, I need to create reports to know whether something is available or not, how much frontend data is being protected, etc. Rubrik gives a lot of things in the report, which can be confusing. It isn't very easy to get reports. It shows all the backup, index, replication, and everything else in one report. So, I have to export, filter, and then do the calculations."
"They need to find a solution for SMBs. It is currently only suitable for enterprises or big customers. They need to find a solution that suits SMBs."
"The reporting, in particular the customization of reports, needs to be improved."
"The licensing cost is quite high. That is something that needs to be worked out, because so many times it happens that the team does not have the budget or there are other issues at that time. Cost has become an important factor in deciding whether to continue with the Rubrik solution."
"Price-wise, Rubrik needs improvement as it is considered expensive compared to similar competitors."
 

Pricing and Cost Advice

"It costs a little bit more than other competitors in the market."
"I rate the product's price a nine on a scale of one to ten, where one is cheap and ten is expensive."
"It is very good for many of my customers in the banking and finance segments. The price isn't a problem there, but in some other industries, people ask for a cheaper solution. When the price is an issue for the customer, we recommend Veeam, Metallic."
"The platform is more expensive than other vendors."
"I am not sure, but I believe that the cost is $7 USD per user."
"The pricing part of the solution is based on a subscription model, which is based on the number of users or storage capacity."
"I would say that the pricing policy of the product is flexible and good."
"You need to understand what you're getting for the price. You are getting a backup solution, which is state of the art and works absolutely flawlessly. You are getting the storage needed to store your backups. You have all the sexy features that a modern backup solution can provide you, like deduplication, erasure coding, compression, fast execution time, secured data, and top-notch customer support. So, it might be expensive on paper. It's not free, but when you analyze what you are getting and the time you can spend on other stuff, then Rubrik is very cost-efficient."
"It is a great value, but its cost is still a bit high."
"There is just one cost, and it includes software and hardware. So, everything is included. It is better than other solutions in terms of cost. We also have Dell EMC Avamar in our environment, and we have to pay for the hardware and data domain. We also have to pay for the software license for the data protection suite. So, based on my calculations, I find Rubrik cheaper, and we are also getting good performance."
"Due to this effective, faster backup and recovery solution, we are now able to focus on other creative tasks to meet our entire pipeline. So, we have seen ROI in terms of the improvement of productivity in our team. We save around one million dollars a year."
"The cost was less than our previous provider, and this is a much better product."
"The pricing has been quite good from our perspective, in terms of being able to negotiate with the Rubrik team to get the product that we want and be able to sell that out to our end customers."
"Rubrik is an expensive solution."
"There are additional costs for add-ons, and they recently upgraded a new cluster, which also carries a price."
report
Use our free recommendation engine to learn which Cloud Backup solutions are best for your needs.
868,787 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Computer Software Company
15%
Manufacturing Company
11%
Financial Services Firm
8%
Retailer
7%
Financial Services Firm
11%
Computer Software Company
11%
Manufacturing Company
10%
Government
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise2
Large Enterprise4
By reviewers
Company SizeCount
Small Business23
Midsize Enterprise21
Large Enterprise54
 

Questions from the Community

How does AvePoint Cloud Backup compare with Veeam Backup for Office 365?
AvePoint Cloud Backup for MS Office 365 is a SaaS backup whose features include secure storage and unlimited and automated backups. The storage is saved in AvePoint’s Azure storage or it can also b...
What do you like most about AvePoint Cloud Backup?
The product's initial setup phase was super easy.
What is your experience regarding pricing and costs for AvePoint Cloud Backup?
When I deal with enterprises, good pricing is achieved. However, pricing becomes less favorable for smaller companies. Offering a package plan for multiple small clients would be beneficial.
Which would you choose - Rubrik or Veeam Backup & Replication?
Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...
What do you like most about Rubrik?
It's easy to manage and has an innovated solution.
What is your experience regarding pricing and costs for Rubrik?
Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.
 

Overview

 

Sample Customers

Swedish Match, Hydro, Mercury IT, Avepoint
Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics
Find out what your peers are saying about AvePoint Cloud Backup vs. Rubrik and other solutions. Updated: September 2025.
868,787 professionals have used our research since 2012.