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AvePoint Cloud Backup vs Rubrik comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AvePoint Cloud Backup
Ranking in Cloud Backup
9th
Average Rating
8.8
Reviews Sentiment
7.1
Number of Reviews
11
Ranking in other categories
SaaS Backup (3rd)
Rubrik
Ranking in Cloud Backup
4th
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
95
Ranking in other categories
Backup and Recovery (4th), Disaster Recovery (DR) Software (5th)
 

Mindshare comparison

As of July 2025, in the Cloud Backup category, the mindshare of AvePoint Cloud Backup is 3.6%, up from 3.4% compared to the previous year. The mindshare of Rubrik is 10.0%, down from 10.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Backup
 

Featured Reviews

Robert Hedblom - PeerSpot reviewer
Focuses on not just backup but also on providing highly granular restore capabilities, ensuring that data can be restored at a very specific level rather than restoring entire environments
The fact that AvePoint focuses on restore capabilities, not just backup is valuable. The main intention of backup is to restore data, and that's the major differential with AvePoint compared to other vendors. Many claim to do backup, but that's not the same. The crucial part is the ability to perform granular restores, having restore-level objectives (RLO) instead of restoring entire SharePoint sites when you only need a single document. AvePoint excels in providing extremely granular restore capabilities with great Recovery Time Objectives (RTO). AvePoint Cloud Backup comes with Immutable Storage and our OPEX licensing model also includes Unlimited Storage.
AmarpreetSingh - PeerSpot reviewer
Optimal data security and management achieved with smooth deployment and strong support
I plan to expand the number of users for Rubrik in the future. Currently, I have approximately 10 to 12 customers on Rubrik, as we are partners to Rubrik and a service provider, SIS. I am working with large to medium organizations, not small ones. Regarding Artificial Intelligence, Rubrik is in the initial phase, and I am expecting more from them. I can give them seven out of ten for their improvements in that area. I would recommend Rubrik to other organizations because it is easy to install, easy to manage, and very compact in terms of a solution, with good support from Rubrik. These features allow it to match from small scale to large scale customers very easily. The number of people who usually take part in maintenance from my side depends on the customer size. For large customers, we involve four to five people, but for small customers, one person is enough. I rate Rubrik eight out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable features are the email backup and the SharePoint backup."
"The backup and recovery functionalities of the product are very useful."
"It is a very good and stable solution...With AvePoint's support, our experience has been exceptional"
"It is the best product in the market for Office 365 backup, and our customers are satisfied with it."
"The most promising feature of the product is data security policies, which make it simpler to include compliance processes."
"It is the only product in the market that offers platform backup."
"The SaaS feature of AvePoint Cloud Backup is very strong."
"I rate the overall solution a 9 out of 10."
"I value the options it has for storage tiering (i.e. whether it should be a flash, SSD, or pushed to the cloud) depending on the data provided."
"The solution is extremely stable. They've been phenomenal, especially for a young company."
"We have a great success rate for backups with Rubrik and because of the ease of automating tasks, we also run periodical restores to check the quality of the backups."
"Replaces legacy tapes and disk backups which are unreliable, expensive and space consuming."
"The implementation process is straightforward with simple clicks, cluster implementation, discovery, and adding components."
"It has a ​single pane of glass interface."
"I think the best feature is its masterless architecture."
"The most valuable feature of Rubrik is its concept of a 'backup airbag', which provides a robust defense against attacks."
 

Cons

"The product's price is an area of concern where improvements are required."
"For improvement, AvePoint can provide details on how the tool's backup scope works."
"The restoration could be faster."
"It is not a traditional restore process and it is somewhat limited in what we can do."
"I would like to see improvements in the tool's initial seed. The initial seed of around 10 TB of SharePoint data took 45 days to complete."
"It is challenging for small or medium-sized businesses to purchase it."
"Some customers choose other backup solutions because AvePoint is Office 365 and CRM backup system, but they have other backup needs for Azure and so on. Such customers often choose another backup solution instead of AvePoint."
"The configuration could be made easier."
"There are some corner cases where the Rubrik Connector (Agent) still doesn't work for our clients."
"The Office 365 protection could be improved."
"User interface could be improved."
"Its cost is high."
"The solution's reporting feature could be better."
"The customer service and support could be a bit faster."
"It is a lot more expensive than other solutions, but you get what you pay for."
"I would like for unmanaged backups to be able to be saved in a separate policy."
 

Pricing and Cost Advice

"I would say that the pricing policy of the product is flexible and good."
"I rate the product's price a nine on a scale of one to ten, where one is cheap and ten is expensive."
"The platform is more expensive than other vendors."
"The pricing part of the solution is based on a subscription model, which is based on the number of users or storage capacity."
"I am not sure, but I believe that the cost is $7 USD per user."
"It costs a little bit more than other competitors in the market."
"It is very good for many of my customers in the banking and finance segments. The price isn't a problem there, but in some other industries, people ask for a cheaper solution. When the price is an issue for the customer, we recommend Veeam, Metallic."
"The setup cost is a bit high, but the solution is an all-in-one solution."
"The pricing and licensing of Rubrik is better than products that we've had in the past. It was quite a bit cheaper than Commvault and NetBackup."
"Due to this effective, faster backup and recovery solution, we are now able to focus on other creative tasks to meet our entire pipeline. So, we have seen ROI in terms of the improvement of productivity in our team. We save around one million dollars a year."
"When we compared the overall costs, Rubrik was cheaper because the engineering and operational side required FAR LESS dedication. So, all in all, they actually were cheaper than the competition."
"Rubrik is expensive, but due to its data management capabilities, customers can save a lot by reducing hardware and storage."
"We do perpetual licensing... It was all based on the amount of storage we needed to use. We did a cost analysis compared to Tivoli and it was in line with other solutions."
"Its price tends to go up with time. Its pricing definitely has room for improvement. If you negotiate right with them, you might get a good price. Support is a part of the package, and every three years, when we renew our contract, we get new hardware."
"You pay a premium for Rubrik, but you're getting a premium service that comes with immutable backups, instant recovery, and world-class support."
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Top Industries

By visitors reading reviews
Computer Software Company
17%
Manufacturing Company
9%
Financial Services Firm
9%
Retailer
6%
Computer Software Company
12%
Financial Services Firm
11%
Manufacturing Company
10%
Government
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

How does AvePoint Cloud Backup compare with Veeam Backup for Office 365?
AvePoint Cloud Backup for MS Office 365 is a SaaS backup whose features include secure storage and unlimited and automated backups. The storage is saved in AvePoint’s Azure storage or it can also b...
What do you like most about AvePoint Cloud Backup?
The product's initial setup phase was super easy.
What is your experience regarding pricing and costs for AvePoint Cloud Backup?
When I deal with enterprises, good pricing is achieved. However, pricing becomes less favorable for smaller companies. Offering a package plan for multiple small clients would be beneficial.
Which would you choose - Rubrik or Veeam Backup & Replication?
Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...
What do you like most about Rubrik?
It's easy to manage and has an innovated solution.
What is your experience regarding pricing and costs for Rubrik?
Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.
 

Overview

 

Sample Customers

Swedish Match, Hydro, Mercury IT, Avepoint
Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics
Find out what your peers are saying about AvePoint Cloud Backup vs. Rubrik and other solutions. Updated: June 2025.
860,592 professionals have used our research since 2012.