AvePoint Cloud Backup vs Rubrik comparison

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AvePoint Cloud Backup

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Executive SummaryUpdated on Jun 3, 2026

Rubrik and AvePoint compete in the data backup and recovery solutions category. Rubrik seems to have the upper hand due to its advanced features like instant recovery and real-time monitoring.

Features: Rubrik provides near-zero RTO for VMs, intelligent agent technology, and real-time monitoring. Its air gap technology offers a robust defense against data corruption. AvePoint is known for its ease of use and focuses on comprehensive restore capabilities within Office 365 environments. Its Immutable Storage provides enhanced data protection, and the solution’s support for unlimited storage and retention makes it suitable for larger operations.

Room for Improvement: Rubrik users mention configuration complexities with Oracle Database on Windows and require better backup reporting capabilities. Integration with applications like Microsoft Teams and cost-efficiency for smaller businesses need enhancements. AvePoint could benefit from more granular policy customization and clearer licensing details. While its pricing is high, further flexibility would benefit smaller setups.

Ease of Deployment and Customer Service: Rubrik is noted for seamless deployment in on-premises and hybrid cloud environments, receiving praise for its proactive customer service. AvePoint offers strong customer support comparable to Rubrik's high standard, though Rubrik’s support is a key differentiator in the market.

Pricing and ROI: Rubrik is considered expensive, but its comprehensive support and high-end features offer substantial return on investment through time savings and efficiency. AvePoint, although also costly, provides flexible pricing suitable for smaller setups and is a viable solution for larger businesses with specific restore needs. Both solutions offer significant value for their price.

To learn more, read our detailed AvePoint Cloud Backup vs. Rubrik Report (Updated: September 2026).

AvePoint Cloud Backup vs. Rubrik

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

AvePoint Cloud Backup

Ranking in Cloud Backup

21st

Average Rating

8.6

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

SaaS Backup (7th)

Rubrik

Ranking in Cloud Backup

6th

Average Rating

9.0

Reviews Sentiment

7.4

Number of Reviews

Ranking in other categories

Backup and Recovery (3rd), Disaster Recovery (DR) Software (8th)

Mindshare comparison

As of September 2026, in the Cloud Backup category, the mindshare of AvePoint Cloud Backup is 1.5%, down from 3.3% compared to the previous year. The mindshare of Rubrik is 3.7%, down from 8.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Cloud Backup Mindshare Distribution
Product	Mindshare (%)
Rubrik	3.7%
AvePoint Cloud Backup	1.5%
Other	94.8%

Cloud Backup

Featured Reviews

Axel Peter Brox

Hospitality Specialist at Bechtle

Backup has become straightforward for our clients but deployment insights are still limited

Azure is quite a broad topic, so it is really difficult to give a straightforward answer to that question. Easy deployment for easy configurations is straightforward, but you can make it as difficult and complex as you can within Azure.It also depends on the actual environment. In most cases that we are involved in, it is between two and five people.I am overall satisfied with the pricing and licensing policy of AvePoint, as pricing compared to other products is competitive. I would rate this review as a seven.

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reviewer2588997

Senior Technical Support Engineer at a tech services company with 10,001+ employees

Reliable automated backups have protected critical databases and simplified recoveries for our operations

Portal identity management should improve. We end up losing people's identity, which was not sufficient enough to read the events. That was the only place I could see for improvement. They keep changing the layouts and descriptions, giving the user confusion if they have not used it for maybe three months. When they come back, the interface is changed. They lost the legacy support, and it is not consistent. Some of the options for the restore give a very hard time for the engineer if they come back after three months to use it because the phrases have changed completely. That is why they were not able to select whether they should select this option or should select another option. Where it comes from, the documentation we gave them does not match anymore. That was a challenge.My consultation part was about how to integrate the technology with each other for the platform or storage or database. I did not deal with any price metrics or scaling the storage. I have no idea about the pricing part. I never joined any meetings or any documents to disclose the pricing. It was quite good in general. Recently, in March 2025, they did a new update which enabled them to update their agents remotely and built in, in-place mode. That is bringing the cybersecurity perspective. That was a big challenge. I said it is a challenge, but I do not know because I left the company, so I am not sure if cybersecurity addressed the solution. Rubrik support is usually very accommodating and very flexible. I am not sure, but the last challenge I saw was that.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most promising feature of the product is data security policies, which make it simpler to include compliance processes."

"I rate the overall solution a 9 out of 10."

"The initial setup is super easy."

"It is a very good and stable solution...With AvePoint's support, our experience has been exceptional"

"The most valuable features are the email backup and the SharePoint backup."

"The product's initial setup phase was super easy."

"For me personally, the best feature in AvePoint Cloud Backup is mostly its ease of use."

"The recovery options in Microsoft 365 are not adequate and it does not help to recover data from the recycle bin that is older than 90 days. The solution has made us more efficient and helps to recover data that is older than 90 days."

More AvePoint Cloud Backup pros

"The live mount reduces complexity."

"We had some VMware issue as VMware did some changes on the AHCI drivers. Rubrik saved our environment those times."

"The solution is stable."

"I would estimate that Rubrik recovery testing saves us 80% in time as compared to our prior solution."

"A reduced infrastructure complexity and fast to rack and go."

"The feature that I have found most valuable from Rubrik is its protection against ransomware attacks. Rubrik is a very nice, very good solution because it is able to protect your data and you have the possibility from the backup to detect any abnormal behavior, like a ransomware attack. You are able to detect and restore very easily with this solution. This is a major differentiator in comparison to the other competitors."

"Rubrik provides excellent customer service and technical support."

"The most valuable feature of Rubrik is its concept of a 'backup airbag', which provides a robust defense against attacks."

More Rubrik pros

Cons

"It is not a traditional restore process and it is somewhat limited in what we can do."

"Some customers choose other backup solutions because AvePoint is Office 365 and CRM backup system, but they have other backup needs for Azure and so on. Such customers often choose another backup solution instead of AvePoint."

"It is challenging for small or medium-sized businesses to purchase it."

"For improvement, AvePoint can provide details on how the tool's backup scope works."

"The configuration could be made easier."

"It would be beneficial to have a more optimal Google Backup for larger environments."

"For me, it is very difficult to say how AvePoint Cloud Backup can be improved because I am not working on those implementation projects."

"The restoration could be faster."

More AvePoint Cloud Backup cons

"The integrated reporting is not really that nicely built."

"I wish there was more training readily available, not just the expensive classes that require purchasing Rubrik credits."

"With Windows, it is difficult to configure Oracle Database."

"Rubrik's disaster recovery capabilities could be improved."

"One improvement I would suggest for Rubrik is to have an inbuilt media layer facility for direct backups to tape."

"I would love to be able to just get from the dashboard to a file that I need, or a system that I need."

"And what about the data services, like the ability to have application-level recovery? Actually this is not included or integrated and it’s far from other products (like Veeam)."

"I want to see more features regarding filtering in the Snapshot Window, as I need to be able to set a filter for specific dates and times. If I want to check an old backup, I must scroll through one or two years of backups to find what I'm looking for."

More Rubrik cons

Pricing and Cost Advice

"I rate the product's price a nine on a scale of one to ten, where one is cheap and ten is expensive."

"It costs a little bit more than other competitors in the market."

"The pricing part of the solution is based on a subscription model, which is based on the number of users or storage capacity."

"I am not sure, but I believe that the cost is $7 USD per user."

"It is very good for many of my customers in the banking and finance segments. The price isn't a problem there, but in some other industries, people ask for a cheaper solution. When the price is an issue for the customer, we recommend Veeam, Metallic."

"I would say that the pricing policy of the product is flexible and good."

"The platform is more expensive than other vendors."

"Rubrik is priced high, but it was the solution that was providing us encryption and was secure. The solution price is high, but you get what you pay for."

"The solution is expensive for small businesses."

"Rubrik is an expensive solution."

"I don't remember the cost, but I know that for Veeam, we were spending almost $250,000 a year for 205 licenses. It was an enterprise version. When we purchased Rubrik, it was just a little bit more. It was not a terribly huge amount, and if I recall, that was for three years of support as well. So, Veeam priced itself out of the market at a certain point in time."

"High priced when considering a total change in backup solution."

"When we compared the overall costs, Rubrik was cheaper because the engineering and operational side required FAR LESS dedication. So, all in all, they actually were cheaper than the competition."

"It’s simple, straightforward, and we were able to see 50% hard savings."

"The pricing and licensing of Rubrik is better than products that we've had in the past. It was quite a bit cheaper than Commvault and NetBackup."

More Rubrik pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

11%

Retailer

Financial Services Firm

Manufacturing Company

Financial Services Firm

12%

Manufacturing Company

Healthcare Company

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	7
Midsize Enterprise	2
Large Enterprise	5

By reviewers
Company Size	Count
Small Business	23
Midsize Enterprise	21
Large Enterprise	56

Questions from the Community

How does AvePoint Cloud Backup compare with Veeam Backup for Office 365?

AvePoint Cloud Backup for MS Office 365 is a SaaS backup whose features include secure storage and unlimited and automated backups. The storage is saved in AvePoint’s Azure storage or it can also b...

What is your experience regarding pricing and costs for AvePoint Cloud Backup?

When I deal with enterprises, good pricing is achieved. However, pricing becomes less favorable for smaller companies. Offering a package plan for multiple small clients would be beneficial.

What needs improvement with AvePoint Cloud Backup?

For me, it is very difficult to say how AvePoint Cloud Backup can be improved because I am not working on those implementation projects. I work more within the sales process and not that much into ...

Which would you choose - Rubrik or Veeam Backup & Replication?

Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...

What do you like most about Rubrik?

It's easy to manage and has an innovated solution.

What is your experience regarding pricing and costs for Rubrik?

Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.

Veeam Data Cloud for Microsoft 365 vs AvePoint Cloud Backup

Comparisons

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Barracuda Cloud-to-Cloud Backup vs AvePoint Cloud Backup

Compared 4% of the time

Veritas CloudPoint vs AvePoint Cloud Backup

Compared 4% of the time

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Commvault Cloud vs Rubrik

Compared 9% of the time

Cohesity DataProtect vs Rubrik

Compared 6% of the time

Veeam Data Platform vs Rubrik

Compared 6% of the time

Dell PowerProtect Data Domain vs Rubrik

Compared 3% of the time

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Product Reports

AvePoint Cloud Backup

Download AvePoint Cloud Backup product report

Download Rubrik product report

Overview

AvePoint Cloud Backup provides secure and effective backup solutions for Office 365, supporting platforms like SharePoint and Teams. It offers comprehensive data protection with easy management and seamless integration.

AvePoint Cloud Backup stands out for its ability to backup and restore data across Office 365 environments, including SharePoint, OneDrive, Exchange, and Teams. Users benefit from automated daily backups, high security standards, and immutability features. Designed to support seamless data migration from on-premises systems to cloud solutions, it also aids in internal IT operations for Microsoft 365, Dynamics, Salesforce, Google Workspace, and Azure workloads. The platform supports granular restoration objectives with Immutable Storage, offering versatile and secure data recovery.

What are the key features of AvePoint Cloud Backup?

Email and SharePoint backup: Comprehensive backup options for crucial data.
Secure data policies: Ensures data remains protected and compliant.
Granular restore capabilities: Precise restoration options per user needs.
Immutable Storage: Protects data from alteration and deletion.
SaaS integration: Seamless use with cloud-based applications.

What are the benefits and ROI provided by AvePoint Cloud Backup?

Strong backup and recovery: Reliable data safeguarding and retrieval.
Easy restore options: Simplified process for data recovery.
Compliance assurance: Aligns with industry standards for data integrity.
Deployment simplicity: Facilitates easy setup and management.

In industries like finance and healthcare, AvePoint Cloud Backup enables secure and compliant handling of sensitive data, crucial for meeting regulatory requirements. Manufacturing and retail sectors use it for ensuring seamless data transitions, enhancing efficiency in managing Office 365 environments.

AvePoint

Rubrik offers instant recovery and intuitive web interface for seamless data backup in cloud and on-premises environments. It prioritizes security with features like ransomware detection and immutable backups, supporting platforms such as VMware and Oracle for effective disaster recovery.

Rubrik is recognized for its automation capabilities, facilitating SLA management and policy integration. Its API-centric architecture allows for extensive customization and seamless integration. Robust security measures, including ransomware protection, enhance data integrity. Organizations benefit from features like Live Mount and CloudOut, which support rapid data recovery across various environments. Despite its strengths, improvements in integration for complex systems, advanced reporting, and pricing competitiveness are necessary.

What are Rubrik's key features?

Instant Recovery: Restores virtual machines and databases in seconds.
Intuitive Interface: Streamlines user interaction for ease of use.
Automation: Enables seamless SLA management and policy integration.
API-Centric Design: Facilitates customization and integration.
Robust Security: Offers ransomware detection and immutable backups.
Archival Functionality: Manages data storage efficiently, optimizing costs.

What benefits should you look for in reviews?

Data Protection: Confidence in data integrity and ransomware security.
Cost Optimization: Efficient data storage management reduces expenses.
Rapid Recovery: Swift restoration capabilities minimize downtime.
Regulatory Compliance: Supports adherence to data protection standards.

In industries like finance and healthcare, Rubrik's implementation ensures critical data is safeguarded against threats while enabling rapid backups and recovery. By supporting platforms like VMware and Microsoft, it aids in sustaining operational continuity, meeting compliance requirements, and managing long-term data storage efficiently.

Sample Customers

Swedish Match, Hydro, Mercury IT, Avepoint

Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics

AvePoint Cloud Backup vs. Rubrik