AvePoint Cloud Backup vs Rubrik comparison

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AvePoint Cloud Backup

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Executive SummaryUpdated on Jun 3, 2026

Rubrik and AvePoint compete in the data backup and recovery solutions category. Rubrik seems to have the upper hand due to its advanced features like instant recovery and real-time monitoring.

Features: Rubrik provides near-zero RTO for VMs, intelligent agent technology, and real-time monitoring. Its air gap technology offers a robust defense against data corruption. AvePoint is known for its ease of use and focuses on comprehensive restore capabilities within Office 365 environments. Its Immutable Storage provides enhanced data protection, and the solution’s support for unlimited storage and retention makes it suitable for larger operations.

Room for Improvement: Rubrik users mention configuration complexities with Oracle Database on Windows and require better backup reporting capabilities. Integration with applications like Microsoft Teams and cost-efficiency for smaller businesses need enhancements. AvePoint could benefit from more granular policy customization and clearer licensing details. While its pricing is high, further flexibility would benefit smaller setups.

Ease of Deployment and Customer Service: Rubrik is noted for seamless deployment in on-premises and hybrid cloud environments, receiving praise for its proactive customer service. AvePoint offers strong customer support comparable to Rubrik's high standard, though Rubrik’s support is a key differentiator in the market.

Pricing and ROI: Rubrik is considered expensive, but its comprehensive support and high-end features offer substantial return on investment through time savings and efficiency. AvePoint, although also costly, provides flexible pricing suitable for smaller setups and is a viable solution for larger businesses with specific restore needs. Both solutions offer significant value for their price.

To learn more, read our detailed AvePoint Cloud Backup vs. Rubrik Report (Updated: August 2026).

AvePoint Cloud Backup vs. Rubrik

August 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

AvePoint Cloud Backup

Ranking in Cloud Backup

21st

Average Rating

8.6

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

SaaS Backup (6th)

Rubrik

Ranking in Cloud Backup

6th

Average Rating

9.0

Reviews Sentiment

7.4

Number of Reviews

Ranking in other categories

Backup and Recovery (3rd), Disaster Recovery (DR) Software (8th)

Mindshare comparison

As of August 2026, in the Cloud Backup category, the mindshare of AvePoint Cloud Backup is 1.6%, down from 3.5% compared to the previous year. The mindshare of Rubrik is 3.8%, down from 9.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Cloud Backup Mindshare Distribution
Product	Mindshare (%)
Rubrik	3.8%
AvePoint Cloud Backup	1.6%
Other	94.6%

Cloud Backup

Featured Reviews

Axel Peter Brox

Hospitality Specialist at Bechtle

Backup has become straightforward for our clients but deployment insights are still limited

Azure is quite a broad topic, so it is really difficult to give a straightforward answer to that question. Easy deployment for easy configurations is straightforward, but you can make it as difficult and complex as you can within Azure.It also depends on the actual environment. In most cases that we are involved in, it is between two and five people.I am overall satisfied with the pricing and licensing policy of AvePoint, as pricing compared to other products is competitive. I would rate this review as a seven.

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reviewer2588997

Senior Technical Support Engineer at a tech services company with 10,001+ employees

Reliable automated backups have protected critical databases and simplified recoveries for our operations

Portal identity management should improve. We end up losing people's identity, which was not sufficient enough to read the events. That was the only place I could see for improvement. They keep changing the layouts and descriptions, giving the user confusion if they have not used it for maybe three months. When they come back, the interface is changed. They lost the legacy support, and it is not consistent. Some of the options for the restore give a very hard time for the engineer if they come back after three months to use it because the phrases have changed completely. That is why they were not able to select whether they should select this option or should select another option. Where it comes from, the documentation we gave them does not match anymore. That was a challenge.My consultation part was about how to integrate the technology with each other for the platform or storage or database. I did not deal with any price metrics or scaling the storage. I have no idea about the pricing part. I never joined any meetings or any documents to disclose the pricing. It was quite good in general. Recently, in March 2025, they did a new update which enabled them to update their agents remotely and built in, in-place mode. That is bringing the cybersecurity perspective. That was a big challenge. I said it is a challenge, but I do not know because I left the company, so I am not sure if cybersecurity addressed the solution. Rubrik support is usually very accommodating and very flexible. I am not sure, but the last challenge I saw was that.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It is the best product in the market for Office 365 backup, and our customers are satisfied with it."

"I rate the overall solution a 9 out of 10."

"It is the only product in the market that offers platform backup."

"The most valuable features are the email backup and the SharePoint backup."

"The initial setup is super easy."

"It is a very good and stable solution...With AvePoint's support, our experience has been exceptional"

"Overall, this is a good product and I can recommend it to others."

"The product's initial setup phase was super easy."

More AvePoint Cloud Backup pros

"The feature that I have found most valuable from Rubrik is its protection against ransomware attacks. Rubrik is a very nice, very good solution because it is able to protect your data and you have the possibility from the backup to detect any abnormal behavior, like a ransomware attack. You are able to detect and restore very easily with this solution. This is a major differentiator in comparison to the other competitors."

"Rubrik is critical for our organization because it keeps our data safe and helps us meet all of our POs and TOs."

"A reduced infrastructure complexity and fast to rack and go."

"The fact that the API is so available to us with the playground — there's an internal and public playground — is also valuable. We can write API calls — and although I'm sure there's a way we could hurt the data — we write those calls with a lot of certainty that we won't be destroying anything. We write these API calls using really easy mechanisms and generate automation a lot faster."

"Also, the web interface is really great. The design, from a user-experience standpoint, is really straightforward and easy to use... they nailed it. Usually, from the very first panel, the dashboard that you land on after login, you've got most of your functionality right around where you need it to be. You've got your new items on the left, you've got your support on the top right. Nothing really seems out of place or just stuck in someplace."

"We had some VMware issue as VMware did some changes on the AHCI drivers. Rubrik saved our environment those times."

"We do like the instant recovery... Now, we say, "Okay, give me 15 seconds and I can get this back up for you." And within that 15 seconds it's on and the only thing that we have to do afterwards is vMotion it off of the Rubrik storage back to where it should rest."

"In the event of any issues or questions, the support is top-notch. We rarely need to use support, but when they are needed, they are always quick to respond and very knowledgeable."

More Rubrik pros

Cons

"I would like to see improvements in the tool's initial seed. The initial seed of around 10 TB of SharePoint data took 45 days to complete."

"It is not a traditional restore process and it is somewhat limited in what we can do."

"For improvement, AvePoint can provide details on how the tool's backup scope works."

"Some customers choose other backup solutions because AvePoint is Office 365 and CRM backup system, but they have other backup needs for Azure and so on. Such customers often choose another backup solution instead of AvePoint."

"It would be beneficial to have a more optimal Google Backup for larger environments."

"The component in the product that can be improved revolves around the area where the tool should focus on providing more of a custom touch to the policies."

"The product's price is an area of concern where improvements are required."

"AvePoint Cloud Backup's pricing could be lower and more flexible. Particularly, when dealing with smaller customers or more minor businesses, obtaining competitive pricing for bundles rather than on a one-by-one basis remains challenging."

More AvePoint Cloud Backup cons

"With Windows, it is difficult to configure Oracle Database."

"Its cost is high."

"It is a lot more expensive than other solutions, but you get what you pay for."

"I would like to see the entire Office 365 product suite backed up by Rubrik. For instance, they do SharePoint and Exchange online, but they don't back up Microsoft Teams. So, I would like to see more of the Office 365 suite added into their backup capabilities."

"The recovery of Oracle databases is too complicated. It is not something that helps the DBA, the Database Administrator, but it should be done by the backup person like many other solutions. Everything is ready for the DBA to recover the database. It is a way of doing things, but I don't think you should give the backup people the ability to do it."

"At the time of this review, Rubrik is still missing several components to their Office 365 backup offering."

"I want to see more features regarding filtering in the Snapshot Window, as I need to be able to set a filter for specific dates and times. If I want to check an old backup, I must scroll through one or two years of backups to find what I'm looking for."

"I would like for unmanaged backups to be able to be saved in a separate policy."

More Rubrik cons

Pricing and Cost Advice

"It costs a little bit more than other competitors in the market."

"The pricing part of the solution is based on a subscription model, which is based on the number of users or storage capacity."

"It is very good for many of my customers in the banking and finance segments. The price isn't a problem there, but in some other industries, people ask for a cheaper solution. When the price is an issue for the customer, we recommend Veeam, Metallic."

"I am not sure, but I believe that the cost is $7 USD per user."

"The platform is more expensive than other vendors."

"I rate the product's price a nine on a scale of one to ten, where one is cheap and ten is expensive."

"I would say that the pricing policy of the product is flexible and good."

"It’s simple, straightforward, and we were able to see 50% hard savings."

"Rubrik was probably the most expensive solution but in the long run, it's justified by the value of the data that it protects."

"Rubrik is not the cheapest solution, but we've been happy with the time savings that we have seen. At least from what we have spent so far, we have been happy with the return on investment."

"We pay yearly and it's based on the number of bricks."

"Its price tends to go up with time. Its pricing definitely has room for improvement. If you negotiate right with them, you might get a good price. Support is a part of the package, and every three years, when we renew our contract, we get new hardware."

"Some people say it is expensive, but you get what you pay for. If you want a Maserati, you have to pay for it. If you want to buy a Porsche, you have to pay for it."

"The pricing has been quite good from our perspective, in terms of being able to negotiate with the Rubrik team to get the product that we want and be able to sell that out to our end customers."

"When we compared the overall costs, Rubrik was cheaper because the engineering and operational side required FAR LESS dedication. So, all in all, they actually were cheaper than the competition."

More Rubrik pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

12%

Manufacturing Company

Retailer

Financial Services Firm

12%

Manufacturing Company

Computer Software Company

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	7
Midsize Enterprise	2
Large Enterprise	5

By reviewers
Company Size	Count
Small Business	23
Midsize Enterprise	21
Large Enterprise	56

Questions from the Community

How does AvePoint Cloud Backup compare with Veeam Backup for Office 365?

AvePoint Cloud Backup for MS Office 365 is a SaaS backup whose features include secure storage and unlimited and automated backups. The storage is saved in AvePoint’s Azure storage or it can also b...

What is your experience regarding pricing and costs for AvePoint Cloud Backup?

When I deal with enterprises, good pricing is achieved. However, pricing becomes less favorable for smaller companies. Offering a package plan for multiple small clients would be beneficial.

What needs improvement with AvePoint Cloud Backup?

For me, it is very difficult to say how AvePoint Cloud Backup can be improved because I am not working on those implementation projects. I work more within the sales process and not that much into ...

Which would you choose - Rubrik or Veeam Backup & Replication?

Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...

What do you like most about Rubrik?

It's easy to manage and has an innovated solution.

What is your experience regarding pricing and costs for Rubrik?

Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.

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Product Reports

Download AvePoint Cloud Backup product report

AvePoint Cloud Backup

August 2026

Download Rubrik product report

July 2026

Overview

AvePoint Cloud Backup provides secure and effective backup solutions for Office 365, supporting platforms like SharePoint and Teams. It offers comprehensive data protection with easy management and seamless integration.

AvePoint Cloud Backup stands out for its ability to backup and restore data across Office 365 environments, including SharePoint, OneDrive, Exchange, and Teams. Users benefit from automated daily backups, high security standards, and immutability features. Designed to support seamless data migration from on-premises systems to cloud solutions, it also aids in internal IT operations for Microsoft 365, Dynamics, Salesforce, Google Workspace, and Azure workloads. The platform supports granular restoration objectives with Immutable Storage, offering versatile and secure data recovery.

What are the key features of AvePoint Cloud Backup?

Email and SharePoint backup: Comprehensive backup options for crucial data.
Secure data policies: Ensures data remains protected and compliant.
Granular restore capabilities: Precise restoration options per user needs.
Immutable Storage: Protects data from alteration and deletion.
SaaS integration: Seamless use with cloud-based applications.

What are the benefits and ROI provided by AvePoint Cloud Backup?

Strong backup and recovery: Reliable data safeguarding and retrieval.
Easy restore options: Simplified process for data recovery.
Compliance assurance: Aligns with industry standards for data integrity.
Deployment simplicity: Facilitates easy setup and management.

In industries like finance and healthcare, AvePoint Cloud Backup enables secure and compliant handling of sensitive data, crucial for meeting regulatory requirements. Manufacturing and retail sectors use it for ensuring seamless data transitions, enhancing efficiency in managing Office 365 environments.

AvePoint

Rubrik offers instant recovery and intuitive web interface for seamless data backup in cloud and on-premises environments. It prioritizes security with features like ransomware detection and immutable backups, supporting platforms such as VMware and Oracle for effective disaster recovery.

Rubrik is recognized for its automation capabilities, facilitating SLA management and policy integration. Its API-centric architecture allows for extensive customization and seamless integration. Robust security measures, including ransomware protection, enhance data integrity. Organizations benefit from features like Live Mount and CloudOut, which support rapid data recovery across various environments. Despite its strengths, improvements in integration for complex systems, advanced reporting, and pricing competitiveness are necessary.

What are Rubrik's key features?

Instant Recovery: Restores virtual machines and databases in seconds.
Intuitive Interface: Streamlines user interaction for ease of use.
Automation: Enables seamless SLA management and policy integration.
API-Centric Design: Facilitates customization and integration.
Robust Security: Offers ransomware detection and immutable backups.
Archival Functionality: Manages data storage efficiently, optimizing costs.

What benefits should you look for in reviews?

Data Protection: Confidence in data integrity and ransomware security.
Cost Optimization: Efficient data storage management reduces expenses.
Rapid Recovery: Swift restoration capabilities minimize downtime.
Regulatory Compliance: Supports adherence to data protection standards.

In industries like finance and healthcare, Rubrik's implementation ensures critical data is safeguarded against threats while enabling rapid backups and recovery. By supporting platforms like VMware and Microsoft, it aids in sustaining operational continuity, meeting compliance requirements, and managing long-term data storage efficiently.

Sample Customers

Swedish Match, Hydro, Mercury IT, Avepoint

Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics