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Dell PowerProtect Data Manager vs Rubrik comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Sep 11, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Dell PowerProtect Data Manager
Ranking in Backup and Recovery
9th
Average Rating
7.8
Reviews Sentiment
7.0
Number of Reviews
14
Ranking in other categories
Deduplication Software (7th)
Rubrik
Ranking in Backup and Recovery
4th
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
95
Ranking in other categories
Cloud Backup (4th), Disaster Recovery (DR) Software (5th)
 

Mindshare comparison

As of October 2025, in the Backup and Recovery category, the mindshare of Dell PowerProtect Data Manager is 3.7%, down from 4.5% compared to the previous year. The mindshare of Rubrik is 5.9%, down from 7.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Backup and Recovery Market Share Distribution
ProductMarket Share (%)
Rubrik5.9%
Dell PowerProtect Data Manager3.7%
Other90.4%
Backup and Recovery
 

Featured Reviews

MinaMagdy1 - PeerSpot reviewer
Comprehensive integration and user-friendly dashboard enhance data protection workflows
PowerProtect Data Manager lacks the tape-out functionality, which is important for organizations relying on it for offsite backup. While PowerProtect Data Manager offers a workaround, it's not always accepted, notably by sectors like banking. Additionally, I would like PowerProtect Data Manager to provide microservices and container backup for modern applications.
AmarpreetSingh - PeerSpot reviewer
Optimal data security and management achieved with smooth deployment and strong support
I plan to expand the number of users for Rubrik in the future. Currently, I have approximately 10 to 12 customers on Rubrik, as we are partners to Rubrik and a service provider, SIS. I am working with large to medium organizations, not small ones. Regarding Artificial Intelligence, Rubrik is in the initial phase, and I am expecting more from them. I can give them seven out of ten for their improvements in that area. I would recommend Rubrik to other organizations because it is easy to install, easy to manage, and very compact in terms of a solution, with good support from Rubrik. These features allow it to match from small scale to large scale customers very easily. The number of people who usually take part in maintenance from my side depends on the customer size. For large customers, we involve four to five people, but for small customers, one person is enough. I rate Rubrik eight out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The solution adequately handles data storage."
"It satisfies my customers' scalability needs and provides interactive features, allowing efficient integration."
"Dell EMC PowerProtect Data Manager is user-friendly and easy to use. it does what it needs to do."
"The deduplication is the most valuable feature because it helps to control the overhead."
"One notable feature is its robust backup support for Kubernetes and container environments. Additionally, PPDM stands out for its ease of deployment and management compared to other backup solutions. It is highly user-friendly, allowing users to quickly learn and implement backup and restore processes within a week. PPDM represents the next generation of backup software and is comparable to offerings from other vendors. Furthermore, PPDM prioritizes security with various access controls, such as user and database access controls. Its deployment tool is also known for its simplicity."
"Dell PowerProtect Data Manager helps to reduce the amount of data being transferred and stored."
"The most valuable features of the solution are flexibility and data protection."
"I would say flexibility is the most important feature of the product. The performance and speed are the best on the market."
"We had some VMware issue as VMware did some changes on the AHCI drivers. Rubrik saved our environment those times."
"The feature that I have found most valuable from Rubrik is its protection against ransomware attacks. Rubrik is a very nice, very good solution because it is able to protect your data and you have the possibility from the backup to detect any abnormal behavior, like a ransomware attack. You are able to detect and restore very easily with this solution. This is a major differentiator in comparison to the other competitors."
"The most valuable feature is the Instant Recovery, where we can restore a VM or SQL database or any server or application, and have it up and running on their appliance within a few seconds."
"It has the ability to test DR in a controlled, inexpensive way and to restore between environments."
"Rubrik's immutability feature ensures the security of our backups by preventing unauthorized alterations. The most effective feature for simplifying our data backup processes is the ability to perform on-demand or scheduled backups and restores, which greatly enhances manageability. The security and compliance features have had a positive impact on our data management practices. We utilize Rubrik not only for virtual machine backups but also for backing up approximately twenty terabytes of unstructured data, including file shares and documents. This allows users to easily restore deleted documents using the Soft Delete feature, depending on the backup frequency."
"The user interface (UI) is great. It is very lightweight and intuitive."
"Cut backup remediation to nearly nothing."
"Rubrik is a very scalable and high-performing backup restore solution."
 

Cons

"A lot of improvement is required in Dell's first level of support."
"The tool's scalability has certain shortcomings, making it an area where improvements are required."
"There is always room for improvement. The compression ratio should be improved as well as the efficiency."
"The solution should enhance its user interface and make it more flexible."
"Management is difficult and it is hard to determine when things aren't working properly."
"They should include a feature similar to S3 bucket."
"When I raise a ticket, it sometimes takes a while to get a response."
"PowerProtect Data Manager is missing a feature for takeout, which means I cannot store backup data off-site within the software. This is a limitation for organizations that require off-site solutions."
"It needs to support more applications natively, like MySQL/MariaDB."
"The solution's reporting feature could be better."
"One improvement I would suggest for Rubrik is to have an inbuilt media layer facility for direct backups to tape."
"I would like to see more openness for partners to access and assist in system management. Currently, access is limited, often handled by Rubrik personnel, likely due to security concerns."
"The deployment and configuration of the backup service is something that could be streamlined a little bit, particularly when you're trying to do a SQL workload. You have to install a backup service on the server. You only have to do it once and then you're done, but you have to do that on every server that you want to protect."
"Needs integration with video CD (coming in the next release) and a multi-tenant GUI."
"I would like to see more information on encryption with the next release."
"The product’s user interface needs improvement."
 

Pricing and Cost Advice

"The product is offered at a very competitive price in the market."
"The licensing costs and pricing model are based on capacity and the license is easy to upgrade."
"Dell PowerProtect Data Manager is not an expensive solution."
"The solution is more affordable than other vendors."
"We offer monthly or yearly subscriptions. The price could be cheaper."
"The solution is not less expensive than competitors but pricing deals are available."
"The price of Dell EMC PowerProtect Data Manager is reasonable."
"Its price tends to go up with time. Its pricing definitely has room for improvement. If you negotiate right with them, you might get a good price. Support is a part of the package, and every three years, when we renew our contract, we get new hardware."
"The solution is expensive for small businesses."
"Rubrik is expensive, but due to its data management capabilities, customers can save a lot by reducing hardware and storage."
"As a technical person, I don't have the details, but from what I have heard, it can be expensive."
"Rubrik is an all inclusive price. No additional implementation costs or licencing."
"We are on an annual license to use Rubrik and it is priced well."
"It is an expensive product."
"It’s simple, straightforward, and we were able to see 50% hard savings."
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Top Industries

By visitors reading reviews
Financial Services Firm
11%
Computer Software Company
11%
Government
9%
Manufacturing Company
9%
Financial Services Firm
11%
Computer Software Company
11%
Manufacturing Company
10%
Government
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise2
Large Enterprise6
By reviewers
Company SizeCount
Small Business23
Midsize Enterprise21
Large Enterprise54
 

Questions from the Community

What do you like most about Dell PowerProtect Data Manager?
One notable feature is its robust backup support for Kubernetes and container environments. Additionally, PPDM stands out for its ease of deployment and management compared to other backup solution...
What is your experience regarding pricing and costs for Dell PowerProtect Data Manager?
Overall, pricing does not significantly impact our decision. The main concern is the solution itself, presales activities, and positioning it in the right place. Commercial aspects are secondary to...
What needs improvement with Dell PowerProtect Data Manager?
The marketing strategy is lagging behind competitors such as CommVault. Dell needs to improve its market presence and communication with customers and solution providers.
Which would you choose - Rubrik or Veeam Backup & Replication?
Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...
What do you like most about Rubrik?
It's easy to manage and has an innovated solution.
What is your experience regarding pricing and costs for Rubrik?
Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.
 

Also Known As

PowerProtect, Dell EMC PowerProtect
No data available
 

Overview

 

Sample Customers

National Bank of Greece, USC Australia, PCS Publishing, Dell Digital IT, Rushmore Electric, Melanson Health, Arrow Electronics
Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics
Find out what your peers are saying about Dell PowerProtect Data Manager vs. Rubrik and other solutions. Updated: September 2025.
868,759 professionals have used our research since 2012.