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Axway AMPLIFY Application Integration vs Informatica Intelligent Data Management Cloud (IDMC) comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Mar 15, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Axway AMPLIFY Application I...
Ranking in Data Integration
58th
Average Rating
8.0
Reviews Sentiment
6.5
Number of Reviews
4
Ranking in other categories
No ranking in other categories
Informatica Intelligent Dat...
Ranking in Data Integration
1st
Average Rating
8.0
Reviews Sentiment
6.7
Number of Reviews
215
Ranking in other categories
Data Quality (1st), Business Process Management (BPM) (6th), Business-to-Business Middleware (1st), API Management (5th), Cloud Data Integration (3rd), Data Governance (3rd), Test Data Management (2nd), Cloud Master Data Management (MDM) (1st), Data Management Platforms (DMP) (2nd), Data Masking (2nd), Metadata Management (2nd), Integration Platform as a Service (iPaaS) (3rd), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd), AI Data Analysis (1st)
 

Mindshare comparison

As of September 2026, in the Data Integration category, the mindshare of Axway AMPLIFY Application Integration is 0.8%, up from 0.6% compared to the previous year. The mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 3.7%, down from 4.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Integration Mindshare Distribution
ProductMindshare (%)
Informatica Intelligent Data Management Cloud (IDMC)3.7%
Axway AMPLIFY Application Integration0.8%
Other95.5%
Data Integration
 

Featured Reviews

GC
Principal Solution Architect at a comms service provider with 51-200 employees
The solution is robust and affordable, but it needs to improve its scalability and visibility of integrations
The initial setup is easy. It is very simple to start with. The last release from Axway provided many ways to simplify and speed up integration. The solution is deployed on the cloud and on-premises. We use Google, Amazon, and Azure as our cloud providers. The time taken for deployment is very short because the tool is robust.
RC
Contractor at Sanlam
Cloud data catalog has streamlined lineage and quality while leaving more automation to improve
I have not explored IDMC's automation capabilities driven by AI and metadata too much at the moment, but it is on the cards. We are basically creating the foundation, as the whole migration has taken place recently and it is still early days. I think Informatica Intelligent Data Management Cloud (IDMC) is evolving, and as the vendors move forward, they pick up new concepts from each other. I have seen that products leapfrog each other, and from my experience over the years, the big players tend to copy features or add enhancements based on industry trends. I feel whatever the tool does not have now, there is a feedback loop allowing us to request new features, and we continually ask for different ways to do things as we have a pipeline into the product management team. It is difficult to say what additional features I would prefer to see in the next release of IDMC. I would appreciate more automation on the lineage front, with more AI to seamlessly join independent sources and create seamless lineage between different technologies, such as from file into database A into a different database and landing up in a reporting system such as Cognos, Qlik, Qlik Sense, QlikView, or Power BI.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature is that API Gateway is extremely flexible for any feature, such as connecting to Active Directory to pull the users and their authentication information."
"Axway AMPLIFY Application Integration is very easy to use."
"The most valuable feature is that API Gateway is extremely flexible for any feature, such as connecting to Active Directory to pull the users and their authentication information. There are three ways to connect to Active Directory, and the reason for this is that the computing environments of our customers are very different. Every feature in API Gateway has got multiple methodologies for accomplishing those tasks, which is important because customers are constantly changing their security models, IT models, networks, etc. API Gateway is very flexible. It is not a one size fits all sort of situation where it is very rigid, and you can only use these pull-down menus, and that's all it ever does. It is much more open than that. It can give you fabulous reports on your users, usage, security issues, and the data sets that are going through there. You'll suddenly have visibility on the movement of data within or between your organization and other organizations. The other thing is that you're connecting API to API, which is machine to machine. The things that were done manually in an Excel spreadsheet before exchanging data through email are now done machine to machine and server to server. It speeds up the velocity of your business."
"Axway AMPLIFY Application Integration is quite a stable solution."
"The product is robust."
"The MDM solution is capable of integrating multiple systems, so it helped us to solve the purpose of centralizing the depository as well as the standardization of mass data. It takes away all the ambiguity around data integrity issues or all the process challenges which happen when every stage of a process uses a different source as master data."
"The overall quality of the addresses associated with other master data entities (Customer, Supplier, physical locations, etc.) has improved significantly."
"The solution allows the complete governance process, starting from the data quality, those definitions, and it can get the data quality in the EDC."
"I was responsible for installing Informatica Cloud Data Quality on Google infrastructure, which was straightforward."
"Overall product management, flexibility, intuitiveness and governance."
"Some of Axon's valuable features include creating your business glossaries, importing DQ rules, and creating change management."
"The most valuable feature is its friendly user interface, which makes it easier to create quality shared functionalities or quality rules."
"The valuable feature is metadata management. If you want to trace sensitive data, you can auto-classify them. You can search for sensitive information through EDC. Using Discovery, you can identify if there is any type of data set."
 

Cons

"The most important point to improve is the capability to deploy in large enterprises."
"The problem is the registry to configure the systems, and it's not really scalable for companies with offices worldwide."
"Because it is so flexible, you really need someone who knows Axway Gateway or has been through the training and is certified."
"Because it is so flexible, you really need someone who knows Axway Gateway or has been through the training and is certified. Just because you know APIs doesn't mean you're going to walk into that API Gateway and understand what to click on. If you're going to get something done quickly, you need to find an engineer from a company who has some experience with it. It is easy to learn, but if you're doing on-the-job training, it is going to take you longer to get your project accomplished."
"The product must improve its visibility and scalability."
"Performance issues can be looked at Improved release documentation is expected because I feel that the current release document doesn't give you the clear picture of what has been fixed and what has not been fixed from previous versions."
"Once the data is masked, we won't be able to reverse it back to its original value."
"The on-prem solution is harder to learn than the cloud-based versions."
"Compared to other tools in the market, Informatica MDM is costly."
"One thing Informatica could improve is the way IPUs are used."
"By improving customer service integration solutions development implementation style."
"Informatica's issue is the licensing."
"I would like to see better visuals for business users, such as a dashboard where they can precisely track where problems are."
 

Pricing and Cost Advice

"The product is not expensive."
"API Gateway is priced on the number of transactions you run through it. API Gateway is free, and you can install as many API Gateways as you like or are necessary for your network. For example, if all of the data is inside your network or firewall, you may just need one API Gateway. If you have external customers trying to come into your organization through your firewall, you're going to need one API Gateway outside the firewall and one inside the firewall. If you have a lot of remote offices, you may want to put API Gateway in some of those offices as well. They only charge you for your usage of it. In other words, the number of transactions going through it. That's a good benefit."
"Users need to pay an annual licensing fee for the solution."
"Informatica MDM recently changed its pricing model. It's usage-based but I don't have much insight into the current pricing."
"The price is very high and has become a big concern for our customers who require the solution in order for their business to function smoothly."
"We got a 50% discount."
"So, there are plans for licensing. There are subscription-based and usage-based licenses. Also, there are licenses for exceptional analytics, etc. In short, there are different models of licensing for every enterprise."
"I rate the product's pricing a seven on a scale of one to ten, where one is the lowest price and ten is the highest price."
"There is no doubt that it is very expensive, but the brand value comes at a cost. Other MDM solutions in the market that haven't proven themselves like Informatica are also pretty expensive. We need to understand that MDM itself is very expensive to implement. So, Informatica is also pretty expensive. I would rate it a two out of five for being pretty expensive."
"I rate the product's pricing a five on a scale of one to ten, where one is cheap and ten is expensive."
"We are quite happy with the licensing model."
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Top Industries

By visitors reading reviews
Outsourcing Company
15%
Construction Company
11%
Manufacturing Company
11%
Financial Services Firm
8%
Financial Services Firm
12%
Manufacturing Company
10%
Outsourcing Company
9%
Construction Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business51
Midsize Enterprise27
Large Enterprise155
 

Questions from the Community

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Also Known As

Integrator, Axway Integrator, AMPLIFY Application Integration
ActiveVOS, Active Endpoints, Address Verification, Persistent Data Masking
 

Overview

 

Sample Customers

BHF-BANK, BNP Paribas, Continental Corporation Automotive Group, Clearstream MFT, Federal Office of Information Technology, Systems and Telecommunication (FOITT), DHL, Union Nationale de Mutualit_s Socialistes, ZF Group, La Poste, Gassco, IdenTrust, Perugia Hospital, International Post Corporation, Bundesagentur fªr Arbeit (BA), IHC Health Solutions, Lenovo, Genzyme
The Travel Company, Carbonite
Find out what your peers are saying about Axway AMPLIFY Application Integration vs. Informatica Intelligent Data Management Cloud (IDMC) and other solutions. Updated: September 2026.
914,109 professionals have used our research since 2012.