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Azure Data Factory vs Palantir Gotham comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Azure Data Factory
Ranking in Data Integration
3rd
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
93
Ranking in other categories
Cloud Data Warehouse (2nd)
Palantir Gotham
Ranking in Data Integration
51st
Average Rating
8.0
Reviews Sentiment
7.3
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of January 2026, in the Data Integration category, the mindshare of Azure Data Factory is 3.2%, down from 10.0% compared to the previous year. The mindshare of Palantir Gotham is 0.8%, up from 0.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Integration Market Share Distribution
ProductMarket Share (%)
Azure Data Factory3.2%
Palantir Gotham0.8%
Other96.0%
Data Integration
 

Featured Reviews

KandaswamyMuthukrishnan - PeerSpot reviewer
Director at a computer software company with 1,001-5,000 employees
Integrates diverse data sources and streamlines ETL processes effectively
Regarding potential areas of improvement for Azure Data Factory, there is a need for better data transformation, especially since many people are now depending on DataBricks more for connectivity and data integration. Azure Data Factory should consider how to enhance integration or filtering for more transformations, such as integrating with Spark clusters. I am satisfied with Azure Data Factory so far, but I suggest integrating some AI functionality to analyze data during the transition itself, providing insights such as null records, common records, and duplicates without running a separate pipeline or job. The monitoring tools in Azure Data Factory are helpful for optimizing data pipelines; while the current feature is adequate, they can improve by creating a live dashboard to see the online process, including how much percentage has been completed, which will be very helpful for people who are monitoring the pipeline.
WH
Manager at a tech services company with 201-500 employees
A seamless all-in-one solution
This solution is seamless. From one platform, we can do just about anything. With other solutions, you'll need a separate platform for data ingestion, manipulation, etc. Then you'll need another tool for reporting. Palantir Gotham literally does it all. It generates a report regardless of the format. It can seamlessly generate it after the data has been collected.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The platform excels in data transformation with its user-friendly interface and robust monitoring capabilities, making ETL processes seamless."
"Microsoft supported us when we planned to provision Azure Data Factory over a private link. As a result, we received excellent support from Microsoft."
"Most of our customers are Microsoft shops and prefer Azure Data Factory because they have good licensing options and a trust factor with Microsoft."
"ADF is another ETL tool similar to Informatica that can transform data or copy it from on-prem to the cloud or vice versa. Once we have the data, we can apply various transformations to it and schedule our pipeline according to our business needs. ADF integrates with Databricks. We can call our Databricks notebooks and schedule them via ADF."
"Azure Data Factory is a low code, no code platform, which is helpful."
"The solution can scale very easily."
"The data flows were beneficial, allowing us to perform multiple transformations."
"The flexibility that Azure Data Factory offers is great."
"This solution is seamless. From one platform, we can do just about anything."
 

Cons

"My only problem is the seamless connectivity with various other databases, for example, SAP."
"There is a problem with the integration with third-party solutions, particularly with SAP."
"The number of standard adaptors could be extended further."
"We are too early into the entire cycle for us to really comment on what problems we face. We're mostly using it for transformations, like ETL tasks. I think we are comfortable with the facts or the facts setting. But for other parts, it is too early to comment on."
"When working with AWS, we have noticed that the difference between ADF and AWS is that AWS is more customer-focused. They're more responsive compared to any other company. ADF is not as good as AWS, but it should be. If AWS is ten out of ten, ADF is around eight out of ten. I think AWS is easier to understand from the GUI perspective compared to ADF."
"The setup and configuration process could be simplified."
"The Microsoft documentation is too complicated."
"The initial setup is not very straightforward."
"I think there should be less coding involved. Currently, using it involves a tremendous amount of coding."
 

Pricing and Cost Advice

"The pricing is a bit on the higher end."
"The licensing cost is included in the Synapse."
"Azure products generally offer competitive pricing, suitable for diverse budget considerations."
"For our use case, it is not expensive. We take into the picture everything: resources, learning curve, and maintenance."
"The price is fair."
"The pricing is pay-as-you-go or reserve instance. Of the two options, reserve instance is much cheaper."
"Data Factory is expensive."
"There's no licensing for Azure Data Factory, they have a consumption payment model. How often you are running the service and how long that service takes to run. The price can be approximately $500 to $1,000 per month but depends on the scaling."
Information not available
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Top Industries

By visitors reading reviews
Financial Services Firm
13%
Computer Software Company
11%
Manufacturing Company
9%
Government
7%
Government
13%
Computer Software Company
11%
Retailer
9%
University
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business31
Midsize Enterprise19
Large Enterprise57
No data available
 

Questions from the Community

How do you select the right cloud ETL tool?
AWS Glue and Azure Data factory for ELT best performance cloud services.
How does Azure Data Factory compare with Informatica PowerCenter?
Azure Data Factory is flexible, modular, and works well. In terms of cost, it is not too pricey. It offers the stability and reliability I am looking for, good scalability, and is easy to set up an...
How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...
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Overview

 

Sample Customers

1. Adobe 2. BMW 3. Coca-Cola 4. General Electric 5. Johnson & Johnson 6. LinkedIn 7. Mastercard 8. Nestle 9. Pfizer 10. Samsung 11. Siemens 12. Toyota 13. Unilever 14. Verizon 15. Walmart 16. Accenture 17. American Express 18. AT&T 19. Bank of America 20. Cisco 21. Deloitte 22. ExxonMobil 23. Ford 24. General Motors 25. IBM 26. JPMorgan Chase 27. Microsoft (Azure Data Factory is developed by Microsoft) 28. Oracle 29. Procter & Gamble 30. Salesforce 31. Shell 32. Visa
Team Rubicon, CGI
Find out what your peers are saying about Microsoft, Informatica, IBM and others in Data Integration. Updated: January 2026.
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