The best features Iterable offers in my experience are audience segmentation, contact building and customization, and ease of use. Audience segmentation allows for drag-and-drop functionality in campaign building and also channel cross-pollination, which helps my team significantly. Iterable seamlessly integrates with our third-party tools, which stands out in terms of features. Iterable has positively impacted our organization as we have seen an improvement since geolocation features improved our weekly email conversion rate by 300%. The geolocation features contributed to that increase in conversion rate as I was essentially able to use lifecycle as a free channel outside of the base payment to use the tool, proving incredibly profitable for the long-term revenue earned from even basic re-engagement campaigns.
