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Blueriq vs Informatica Intelligent Data Management Cloud (IDMC) comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 11, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Blueriq
Ranking in Business Process Management (BPM)
32nd
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
2
Ranking in other categories
No ranking in other categories
Informatica Intelligent Dat...
Ranking in Business Process Management (BPM)
7th
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
214
Ranking in other categories
Data Integration (2nd), Data Quality (1st), Business-to-Business Middleware (3rd), API Management (6th), Cloud Data Integration (3rd), Data Governance (3rd), Test Data Management (3rd), Cloud Master Data Management (MDM) (1st), Data Management Platforms (DMP) (2nd), Data Masking (1st), Metadata Management (1st), Integration Platform as a Service (iPaaS) (3rd), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (1st), AI Data Analysis (1st)
 

Mindshare comparison

As of January 2026, in the Business Process Management (BPM) category, the mindshare of Blueriq is 1.0%, up from 0.2% compared to the previous year. The mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 1.3%, up from 1.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Business Process Management (BPM) Market Share Distribution
ProductMarket Share (%)
Informatica Intelligent Data Management Cloud (IDMC)1.3%
Blueriq1.0%
Other97.7%
Business Process Management (BPM)
 

Featured Reviews

ChrisBiemans - PeerSpot reviewer
Business Consultant at Ziggo Services B.V.
Stable platform with valuable case management capabilities
We use Everest Blueriq for a food safety organization, that revolves around automating and managing complex processes critical to ensuring food safety and compliance. It involves monitoring containers for pests and diseases before allowing entry into the EU. The platform plays a vital role in…
Divya-Raj - PeerSpot reviewer
Sr. Consultant cum Assistant Manager & Offshore Lead at Deloitte
Handles large data volumes effectively and offers competitive pricing
There is a lot of improvement required, as we still face some cache issues most of the time, which is a challenge that we expect to see resolved in the future. Additionally, there is some limitation when we are working with a tool, especially regarding In and Out parameters, and I feel that this aspect should be improved going ahead. We face issues with the API side, as Cloud Application Integration cannot handle large volumes; according to the API page, there is a limitation of 500 records or 500 MB. The AI integrated into the Informatica Intelligent Cloud Services solution is called Application Integration, where we still face challenges when dealing with huge volumes, as previously explained.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The biggest benefit of using the product is identifying the issues, enabling a more flexible working method."
"Informatica Cloud Data Integration is stable."
"Able to customize data search and data sharing."
"Whether we need data cleansing or data mastering, we get it all in one platform."
"This is where I think MDM shines - with its strong fuzzy matching algorithm. This is the essence of Informatica MDM. Based on these results, I can write our match conditions and then perform the corresponding data management activities."
"It provides all the typical MDM capabilities like deduplication and machine survivorship."
"I would definitely recommend Informatica Data Quality to others."
"It's good for tool management, maintaining the golden record of customer status."
"The solution is applicable for both technical and business users."
 

Cons

"The platform's initial setup process could be better."
"Informatica Axon's response times and certain aspects of the admin panel could be enhanced for better usability."
"I have encountered some issues using the substitution, which is one of the techniques of data masking."
"Support response time could be better."
"The cloud version of the Informatica, it's a very substandard product. They might say it's enterprise-ready but it's not at all ready. They need to add more features, such as improved data replication features. If you look at other tools, such as Matillion they are now cloud-native and flexible. Additionally, Informatica Cloud Data Integration should have a good migration strategy from Informatica PowerCenter to Informatica Cloud Data Integration."
"Certain applications are not being synced with the ION."
"Some functionalities can be a challenge in the cloud."
"Informatica Axon does not provide complete transparency about the level of detailing you need and the logic used in ETL."
"I think they should work really hard on UI."
 

Pricing and Cost Advice

Information not available
"I have heard from customers that the product comes with a huge license cost."
"Informatica MDM's pricetag should come down. They have to cut some costs."
"I rate the licensing cost of Informatica MDM a five out of ten."
"It's pretty high for us. It's more on the higher side, like low to middle high."
"It is cost effective and an easily accessible tool."
"The price is comparable."
"The licenses attached to the solution are highly priced."
"Informatica Cloud Data Quality is a costly solution."
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881,082 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
No data available
Financial Services Firm
14%
Manufacturing Company
11%
Computer Software Company
8%
Retailer
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business51
Midsize Enterprise27
Large Enterprise153
 

Questions from the Community

What do you like most about Everest Blueriq?
The biggest benefit of using the product is identifying the issues, enabling a more flexible working method.
What needs improvement with Everest Blueriq?
The platform's initial setup process could be better.
What is your primary use case for Everest Blueriq?
We use Everest Blueriq for a food safety organization, that revolves around automating and managing complex processes critical to ensuring food safety and compliance. It involves monitoring contain...
How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...
Which Informatica product would you choose - PowerCenter or Cloud Data Integration?
Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...
What are the biggest benefits of using Informatica Cloud Data Integration?
When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...
 

Also Known As

Blueriq, Aquima
ActiveVOS, Active Endpoints, Address Verification, Persistent Data Masking
 

Overview

 

Sample Customers

Abn Amro, Aegon, duo, City of Tilburg
The Travel Company, Carbonite
Find out what your peers are saying about Camunda, Automation Anywhere, Apache and others in Business Process Management (BPM). Updated: January 2026.
881,082 professionals have used our research since 2012.