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Blueriq vs Informatica Intelligent Data Management Cloud (IDMC) comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jul 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Blueriq
Ranking in Business Process Management (BPM)
34th
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
2
Ranking in other categories
No ranking in other categories
Informatica Intelligent Dat...
Ranking in Business Process Management (BPM)
9th
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
185
Ranking in other categories
Data Integration (4th), Data Quality (1st), Business-to-Business Middleware (5th), API Management (7th), Cloud Data Integration (3rd), Data Governance (2nd), Test Data Management (3rd), Cloud Master Data Management (MDM) Solutions (1st), Data Management Platforms (DMP) (2nd), Data Masking (2nd), Metadata Management (1st), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd)
 

Mindshare comparison

As of August 2025, in the Business Process Management (BPM) category, the mindshare of Blueriq is 0.3%, up from 0.2% compared to the previous year. The mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 1.3%, up from 1.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Business Process Management (BPM)
 

Featured Reviews

ChrisBiemans - PeerSpot reviewer
Stable platform with valuable case management capabilities
We use Everest Blueriq for a food safety organization, that revolves around automating and managing complex processes critical to ensuring food safety and compliance. It involves monitoring containers for pests and diseases before allowing entry into the EU. The platform plays a vital role in…
Saikat Ghosh - PeerSpot reviewer
Match and merge functionality is still the best but cloud version needs more functionality
There are various areas for improvement in IDMC. Enhancements on basic data management functionality and the UI front, such as multiple templates and improved grid views, would be beneficial. Bulk data management features could be improved from the UI perspective to get to the level of the on prem versions of Informatica MDM. The tool needs to mature but missing small but important features, like restricted dynamic attributes functionality, data inheritance rules in master hierachies, identifiers not being passed in jobs is a drawback.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The biggest benefit of using the product is identifying the issues, enabling a more flexible working method."
"This is where I think MDM shines - with its strong fuzzy matching algorithm. This is the essence of Informatica MDM. Based on these results, I can write our match conditions and then perform the corresponding data management activities."
"Data integration is the most valuable feature. The ability to connect to any of the sources and enterprise applications makes our lives easier."
"Informatica MDM's most valuable feature is the interconnection between multiple Master Data domains."
"The scalability of the solution is excellent."
"I definitely would recommend the Informatica solution to other people."
"The capability of the tool to scan and capture the metadata from a variety of sources is one of the capabilities that I find most useful. The central repository into which it is going to put that captured metadata is the best."
"The best thing about Informatica Axon is that it integrates with the Electronic Data Capture and the Axon system."
"The most valuable features of Informatica Cloud Data Integration for our clients are the AI capabilities within Informatica Intelligent Cloud Services."
 

Cons

"The platform's initial setup process could be better."
"Informatica MDM could be improved by adding drag and drop options, business data insights, and visualization reporting."
"Most of the new features added by Informatica are through Elastic Mapping. It would be helpful to have features like multithreading or partitioning for Salesforce to enhance performance."
"We'd like to see the microservices, which don't run yet because the solution is not yet fully cloud-based."
"From multiple masters that are there in Informatica MDM, we can improve the financials."
"Certain shortcomings in the product's UI make it an area where improvements are required."
"The UI is extremely complex"
"The licenses are too expensive compared to before, which is why customers are now preferring other data metadata management tools like OneTrust, Collibra, and Azure Purview."
"The advertising makes promises about data analytics that it does not keep."
 

Pricing and Cost Advice

Information not available
"I have no idea what the price actually is. It is probably not going to be the cheapest, but it is a pretty stable and robust platform from the backend standpoint."
"It's an expensive solution."
"The product has a high price point."
"I'm not sure about the most recent pricing trends, but I don't believe it's significantly different from PowerCenter. I believe it is nearly the same."
"It's a costly solution"
"So, there are plans for licensing. There are subscription-based and usage-based licenses. Also, there are licenses for exceptional analytics, etc. In short, there are different models of licensing for every enterprise."
"The pricing is quite flexible."
"It's pretty high for us. It's more on the higher side, like low to middle high."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
16%
Computer Software Company
11%
Manufacturing Company
10%
Insurance Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about Everest Blueriq?
The biggest benefit of using the product is identifying the issues, enabling a more flexible working method.
What needs improvement with Everest Blueriq?
The platform's initial setup process could be better.
What is your primary use case for Everest Blueriq?
We use Everest Blueriq for a food safety organization, that revolves around automating and managing complex processes critical to ensuring food safety and compliance. It involves monitoring contain...
How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...
Which Informatica product would you choose - PowerCenter or Cloud Data Integration?
Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...
What are the biggest benefits of using Informatica Cloud Data Integration?
When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...
 

Also Known As

Blueriq, Aquima
ActiveVOS, Active Endpoints, BPM, Address Verification, Persistent Data Masking, Cloud Test Data Management, PIM, , Enterprise Data Catalog, Data Integration Hub, Cloud Data Integration, Data Quality, Cloud API and App Integration
 

Overview

 

Sample Customers

Abn Amro, Aegon, duo, City of Tilburg
The Travel Company, Carbonite
Find out what your peers are saying about Camunda, Automation Anywhere, Apache and others in Business Process Management (BPM). Updated: July 2025.
865,384 professionals have used our research since 2012.