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Cloudflare One vs F5 BIG-IP Advanced Firewall Manager (AFM) comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Jun 22, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare
Sponsored
Ranking in Distributed Denial-of-Service (DDoS) Protection
1st
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
76
Ranking in other categories
CDN (1st), Managed DNS (1st), Cloud Security Posture Management (CSPM) (13th)
Cloudflare One
Ranking in Distributed Denial-of-Service (DDoS) Protection
6th
Average Rating
8.8
Reviews Sentiment
6.8
Number of Reviews
21
Ranking in other categories
Email Security (17th), Secure Web Gateways (SWG) (14th), Data Loss Prevention (DLP) (14th), Cloud Access Security Brokers (CASB) (9th), Access Management (8th), Bot Management (3rd), ZTNA as a Service (7th), ZTNA (1st), Secure Access Service Edge (SASE) (9th), Remote Browser Isolation (RBI) (3rd)
F5 BIG-IP Advanced Firewall...
Ranking in Distributed Denial-of-Service (DDoS) Protection
9th
Average Rating
8.4
Reviews Sentiment
7.0
Number of Reviews
25
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2025, in the Distributed Denial-of-Service (DDoS) Protection category, the mindshare of Cloudflare is 19.7%, up from 18.9% compared to the previous year. The mindshare of Cloudflare One is 3.6%, down from 4.8% compared to the previous year. The mindshare of F5 BIG-IP Advanced Firewall Manager (AFM) is 1.3%, up from 1.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Distributed Denial-of-Service (DDoS) Protection
 

Featured Reviews

Carlos Alam Hernandez Baruch - PeerSpot reviewer
Fast and secure deployments simplify operations for government and fintech clients
It is a fast and secure DNS. It is very easy to deploy, and my customers are happy with this tool. Additionally, the CDN performance in Mexico is excellent, providing fast service and tools. It offers reliability during high-traffic periods, ensuring no impact on the environment. It helps my clients avoid using on-premise boxes, simplifying operations as they only use the prices on Cloudflare.
Carlos Alam Hernandez Baruch - PeerSpot reviewer
The solution enables seamless security management and fosters a learning environment
Feedback could be enhanced. While I work efficiently with Clover as a partner in Mexico City, sometimes the information and requests are easier to manage with more concrete solutions. For the solution stopping us for e-learning, I appreciate the concept yet need more resources or courses in Mexico, preferably in Spanish. Certifications are easy, however, I require more real-world environments and instructors.
Pawel Augustyn - PeerSpot reviewer
Provides outstanding resource management and application security across multiple geographies
The most valuable features for me are stability, availability, and security, along with the ability to manage multiple features to secure my applications. The solution also monitors and blocks unconventional requests and maintains security efficiently. The scalability feature also allows me to manage and allocate resources dynamically without disrupting production traffic.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The solution automatically detects and responds to certain types of traffic based on geolocation."
"The most valuable feature of Cloudflare is the GUI. You are able to control the solution very well through the interface. There is a lot of functionality that is embedded in the service."
"Generally, I am satisfied with this product."
"Cloudflare allows us to self-host services such as Rocket.Chat and Node-RED, in high-availability mode, thanks to round robin DNS which allows us to share one hostname between our two locations."
"The features of Cloudflare were found to be more beneficial and led to the decision to utilize it over other options."
"I get a lot of value from Cloudflare's API because it enables you to build a separate environment inside the solution. You can create a domain for performing test requests before you move to the production environment and connect various domains."
"The most valuable feature of Cloudflare is that it has a free version. They give us the free version with the anti-DDoS features and also the load balancing solution."
"Cloudflare consolidates various capabilities into one product, streamlining processes."
"This solution is easy to understand and easy to configure."
"Cloudflare is simple to use."
"Cloudflare Zero Trust Platform removes the risk of exposing the applications to the public."
"For Cloudflare Access, I am using the free plan...The most valuable feature is their protection."
"Enables me to work from two locations."
"Clover is the best product globally."
"It will take the blow rather than our applications should an attack occur."
"The solution has different options that can be used to differentiate DDoS attacks."
"It excels in preventing downtime and maintaining application performance, which is crucial for our clients' security and operational continuity."
"The most valuable feature of this solution is that the blocking of IP's."
"The decryption is great."
"The protection is very useful."
"We use the solution for load balancing and WAF (web application firewall)."
"The most valuable feature of F5 BIG-IP AFM is all of my workers enjoy using it."
"The features of F5 BIG-IP Advanced Firewall Manager that have proven most effective in securing the network are significant."
"The product helps us provide security validation by protecting various applications from getting hacked."
 

Cons

"For large enterprises, the pricing is okay. However, the enterprise price for small projects is a bit high. A mid-tier pricing option would be beneficial."
"Cloudflare does not have an on-premise solution. If they had different approaches they could be better suited to accommodate more customers, such as on-premise and hybrid deployments. For example, hybrid deployments would be useful where you could move the traffic from the enterprise to the cloud."
"Cloudflare's console should be made more user-friendly."
"They lack a good way to manage DNS as a company, since everything is relegated to single account logins until you get to the higher levels. They have come out with a paid feature to remedy this, but I have not had a chance to fully review it yet to know if it fixes the access problem."
"The product support needs to be accessible from more places, a wider area of coverage."
"There might be helpful if there was some web application firewall feature."
"We are a product integrator and reseller, and we would like to have a better partner relationship, similar to a channel sales relationship. Sometimes we are on our own or get diverted by Cloudflare because they have direct sales, which competes with us and makes it difficult to build a relationship with this company since we want to be an MSP or a managed service provider for the solution."
"It would be helpful if the solution could continue evolving to compete with the other solutions on the market."
"When there are any dynamic changes in complex applications, the tool takes a lot of time, making its analytics-related area a major matter of concern where improvements are needed."
"Lacks a VPN feature to provide a secure connection to the data center."
"The tool should provide on-premise versions. Currently, all versions are cloud-based."
"For the topic of improvement, providing some training material is one of my suggestions."
"They don't have a person to provide support for customers using the solution under their free plan."
"The response time for support must be reduced."
"Our subscription plan for the solution has a limitation of bot signatures."
"The pricing is an area that can be improved. Pricing, as far as I recall, was the source of our problems."
"We needed to protect the database but the solution didn't offer a certain feature to do so."
"There is room for improvement in Advanced Firewall Manager's dashboard statistics, especially during attacks."
"NGINX, which F5 purchased, has room for improvement in its features, particularly its load balancing or application load balancing features."
"The pricing of the solution could be a little bit better."
"F5 BIG-IP AFM can improve the reporting interface in relation to advanced troubleshooting depending on CLI. They should have enhanced troubleshooting with the use of GUI."
"F5 could provide a distributed cloud version."
"F5 should increase its capability to prevent zero-day attacks. Having advanced technology similar to other vendors like Palo Alto for zero-day attack prevention would be valuable."
"Apart from the price, I feel no other areas need improvement."
 

Pricing and Cost Advice

"I think the pricing is competitive. I think as far as licensing is concerned it's pretty straightforward because it's based on domain. It's just that sometimes domains could be tricky with some customers."
"There are no additional costs beyond the standard licensing fees."
"The product's pricing is minimal compared to other products."
"The product's pricing is cheap."
"We are using the free tier of the solution."
"It's a premium model. You can start at zero and work your way up to the enterprise model, which has a very high pricing level."
"The cost primarily depends on the size of the organization."
"For Cloudflare, I recommend it heavily for small businesses with revenue under a couple of million dollars. Onboarding is easy, and they even have a free plan. This makes it simple for businesses in the $100,000-$500,000 range to try it out and see its value, allowing them to scale up their infrastructure as needed."
"The solution is not that expensive."
"The pricing of the solution is cheap. The licensing cost is also very low. I rate the cost and pricing a three out of ten."
"The pricing is somewhere in the middle. I would rate the pricing a seven out of ten."
"My company has to make yearly payments towards the licensing costs attached to the solution. There are no hidden charges apart from the licensing costs of the solution."
"The price tag is no longer $200,000, but rather $300,000 to $400,000. It's twice."
"The prices are slightly expensive."
"The solution's pricing lacks transparency."
"Cloudflare Zero Trust Platform's pricing is good."
"We need to pay a yearly licensing fee for the solution."
"The solution is slightly on the higher priced side."
"The product is expensive."
"It is somewhat on the expensive side although it is worth the additional cost."
"It's very expensive, and you pay extra for the models."
"F5 BIG-IP Advanced Firewall Manager (AFM) is an expensive solution. They are one of the best in the market, but the price could be cheaper."
"F5 BIG-IP Advanced Firewall Manager is not an expensive solution."
"We have purchased a five-year licensing package for the product."
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Top Industries

By visitors reading reviews
Computer Software Company
15%
Comms Service Provider
11%
Financial Services Firm
9%
Manufacturing Company
7%
Computer Software Company
15%
Comms Service Provider
10%
Financial Services Firm
9%
Manufacturing Company
7%
Financial Services Firm
17%
Computer Software Company
16%
Performing Arts
9%
Government
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

Which is the best DDoS protection solution for a big ISP for monitoring and mitigating?
Cloudflare. We are moving from Akamai prolexic to Cloudflare. Cloudflare anycast network outperforms Akamai static GR...
Which would you choose - Cloudflare DNS or Quad9?
Cloudflare DNS is a very fast, very reliable public DNS resolver. It is an enterprise-grade authoritative DNS service...
What do you like most about Cloudflare?
Cloudflare offers CDN and DDoS protection. We have the front end, API, and database in how you structure applications.
What do you like most about Cloudflare Access?
The tool also offers good scalability, and the dashboard, along with real-time analytics, is very good.
What is your experience regarding pricing and costs for Cloudflare Access?
The price of Cloudflare Access is the same as compared to Akamai, but I get better performance from Cloudflare. My co...
What needs improvement with Cloudflare Access?
Cloudflare Access has strong integration with Microsoft, among other platforms. However, when it comes to Kaspersky, ...
What is your experience regarding pricing and costs for F5 Advanced Firewall Manager?
The standard license is reasonably priced, but additional features like the WAF can be more expensive. There are plen...
What needs improvement with F5 Advanced Firewall Manager?
The appliance and features could be enhanced further, especially in terms of security. Some features like the WAF ( /...
 

Also Known As

Cloudflare DNS
Cloudflare Area 1 Email Security, Cloudflare Bot Management, Cloudflare Gateway, Cloudflare Zero Trust Platform, Cloudflare DDoS, Cloudflare SASE & SSE Platform
F5 AFM, F5 Advanced Firewall Manager
 

Overview

 

Sample Customers

Trusted by over 9,000,000 Internet Applications and APIs, including Nasdaq, Zendesk, Crunchbase, Steve Madden, OkCupid, Cisco, Quizlet, Discord and more.
23andMe
City Bank, Ricacorp Properties, Miele, American Systems, Bangladesh Post Office
Find out what your peers are saying about Cloudflare One vs. F5 BIG-IP Advanced Firewall Manager (AFM) and other solutions. Updated: July 2025.
865,295 professionals have used our research since 2012.