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Cloudflare One vs F5 BIG-IP Advanced Firewall Manager (AFM) comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Apr 5, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare
Sponsored
Ranking in Distributed Denial-of-Service (DDoS) Protection
2nd
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
79
Ranking in other categories
CDN (1st), WAN Optimization (4th), Managed DNS (1st), Domain Name System (DNS) Security (5th), Cloud Security Posture Management (CSPM) (17th)
Cloudflare One
Ranking in Distributed Denial-of-Service (DDoS) Protection
8th
Average Rating
8.6
Reviews Sentiment
6.5
Number of Reviews
23
Ranking in other categories
Email Security (20th), Secure Web Gateways (SWG) (12th), Data Loss Prevention (DLP) (21st), Cloud Access Security Brokers (CASB) (13th), Software Defined WAN (SD-WAN) Solutions (12th), Access Management (11th), Bot Management (3rd), ZTNA as a Service (9th), ZTNA (4th), Secure Access Service Edge (SASE) (10th), Remote Browser Isolation (RBI) (3rd)
F5 BIG-IP Advanced Firewall...
Ranking in Distributed Denial-of-Service (DDoS) Protection
13th
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
26
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of June 2026, in the Distributed Denial-of-Service (DDoS) Protection category, the mindshare of Cloudflare is 13.2%, down from 19.1% compared to the previous year. The mindshare of Cloudflare One is 3.7%, down from 3.8% compared to the previous year. The mindshare of F5 BIG-IP Advanced Firewall Manager (AFM) is 1.6%, up from 1.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Distributed Denial-of-Service (DDoS) Protection Mindshare Distribution
ProductMindshare (%)
Cloudflare13.2%
Cloudflare One3.7%
F5 BIG-IP Advanced Firewall Manager (AFM)1.6%
Other81.5%
Distributed Denial-of-Service (DDoS) Protection
 

Featured Reviews

M.A. Faisal - PeerSpot reviewer
General Manager at bKash Limited
Advanced protection has secured critical web workloads and provides clear traffic visibility
From a security perspective, there remains a security loophole, as some browsers in the market can bypass the Turnstile solution, which requires approximately 40 seconds to do so. From a performance perspective, this is acceptable. We also tried Google reCAPTCHA, and that can also be bypassed. From a security perspective, I would say neither solution is completely secured. Regarding uptime, we have faced a couple of incidents due to Cloudflare in recent years, so I cannot say we receive 100% uptime for our region. We sometimes face challenges, including downtime and other issues. As a result, we are not receiving 100% uptime from Cloudflare's solution. Since most of our customers are in this region, we need alternatives. We need something more competitive than Cloudflare. Unfortunately, in Bangladesh, Cloudflare has three points of presence already, and we cannot find any other solution provider in Bangladesh as an alternative, which presents another challenge. Competitor solutions have more attack signatures, which ensure better security compared to Cloudflare's predefined configurations. Customers do not have options to modify any configuration parameters in Cloudflare, whereas other competitor solutions, such as F5 Distributed Cloud, allow customers to tune configurations according to their requirements. Cloudflare could improve in this area. Additionally, regarding visibility, Cloudflare has static visibility, but they could adopt dynamic graph features for their customers.
CV
Network Architect at IP Dimension
Cloud security has improved remote access and has reduced costs for smaller client sites
I have used Cloudflare One's Identity-Aware Proxy, and it is quite straightforward from what I have seen so far. The app registration on the Azure side integrates fully into Cloudflare, and I am very satisfied with that part because it is easy to set up. The integration of Cloudflare One's Secure Web Gateway and Zero Trust Network Access works without any issues. That part is pretty automatic, and if you complete the rest of the setup, it comes together by itself with no issues from my side. What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection. The hops get shorter and you get better latency. We have done testing to see if it is better. One thing that we did notice with our proof of concept with our current client is that they have people connecting from the UK. When they used their previous VPN solution, uploading CAD drawings and other files to the server took a long time. They mentioned that it is much quicker on Cloudflare One's solution. I definitely believe that is part of the improved performance, and I am satisfied with that as well. What is nice about Cloudflare One is that it makes the setup easier and also easier to train technicians to maintain it. Compared to legacy systems, we do not need to get fancy firewalls in place that are costly. That is definitely also a cost-saver with Cloudflare One.
Nawapol Boonlerd - PeerSpot reviewer
Information Security Engineer at BigFish Enterprise Ltd.
Comprehensive network protection has mitigated DDoS risks and supports secure on-prem operations
Currently, there are no weaknesses or disadvantages in F5 BIG-IP Advanced Firewall Manager (AFM) that I have identified. It is a little bit expensive, and I think about additional features they could have in the future to make it even better. For example, I have thoughts about the price. Currently, it does not integrate, and I would assess the importance of F5 BIG-IP Advanced Firewall Manager (AFM)'s integration with cloud services as significant. Currently, I use only one site, and I cannot tell you about F5 BIG-IP Advanced Firewall Manager (AFM) centralized security policies. I have not used F5 BIG-IP Advanced Firewall Manager (AFM)'s Threat Intelligence capabilities. I have not used their dynamic traffic shaping feature. So far, the only thing that could be improved is the pricing of F5 BIG-IP Advanced Firewall Manager (AFM).

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Cloudflare is easier to manage than the solutions provided by these vendors, and the user experience is much more straightforward and appeals to a lot of developers."
"The most valuable feature of Cloudflare is the GUI. You are able to control the solution very well through the interface. There is a lot of functionality that is embedded in the service."
"It's very user-friendly."
"The most valuable feature of Cloudflare is that it has a free version. They give us the free version with the anti-DDoS features and also the load balancing solution."
"Cloudflare has many features."
"The solution provides good load balancing and protection against DDoS attacks."
"Cloudflare has made management of my website much easier by combining various functions in one platform without compromising quality."
"Smaller businesses have seen great ROI due to the low investment and strong performance."
"The tool also offers good scalability, and the dashboard, along with real-time analytics, is very good."
"Using Cloudflare One makes my work quite easy because for DDoS protection, all I need to do is understand the OSI model and click; it makes it easier than trying to write a command line or use a Linux command."
"The simplicity of the solution is its valuable features as almost no effort was needed to learn the configurations. It is also one of the cheapest firewalls available in this category."
"It will take the blow rather than our applications should an attack occur."
"The solution has different options that can be used to differentiate DDoS attacks."
"It's a perfect solution from my perspective; it's easy to understand and easy to configure."
"Cloudflare Access is part of the Zero Trust philosophy."
"Cloudflare DDoS mitigates DDoS attacks."
"The product’s most valuable features are LTM and WAF."
"What I find most impressive about F5 is that, as long as you know what you want to do, as long as we know what you want to achieve, you find the solution there."
"The features of F5 BIG-IP Advanced Firewall Manager that have proven most effective in securing the network are significant."
"Its performance and ease of use are valuable."
"It excels in preventing downtime and maintaining application performance, which is crucial for our clients' security and operational continuity."
"CGNAT is one of its strong areas."
"With controllers plus the firewall, you will only need one device to protect everything."
"The product helps us provide security validation by protecting various applications from getting hacked."
 

Cons

"However, what I still fail to understand is that why aren't they offering domains themselves."
"The documentation could improve for Cloudflare DNS."
"Even if I wanted to, I wouldn't be able to buy Cloudflare in my country."
"I think they have failed with their technical support."
"There could be more courses with engineers. I like e-learning, however, having a specialist in a classroom is more comfortable for me."
"We had to do a lot of digging and back-and-forth with technical support for specific use cases, and it might be helpful to have more screencasts or screenshots for common situations."
"Technical support is lacking."
"I have found CloudFlare's support to be unresponsive at times, and not very helpful with providing technical details for issues that we have reported over the years."
"Our customers no longer use Cloudflare because its service is subpar."
"The onboarding process can be improved a little bit."
"The pricing is an area that can be improved. Pricing, as far as I recall, was the source of our problems."
"Cloudflare DDoS has poor technical support."
"They don't have a person to provide support for customers using the solution under their free plan."
"Feedback could be enhanced. While I work efficiently with Clover as a partner in Mexico City, sometimes the information and requests are easier to manage with more concrete solutions."
"Feedback could be enhanced."
"The tool should provide on-premise versions. Currently, all versions are cloud-based."
"The product is a little expensive but it is such a good solution and unified that the cost is worth the price."
"It doesn't compare to next generation firewalls"
"This would be absolutely the best network security solution if the price were not so high."
"For configuring the firewall, every single vendor on the planet has pretty much the same logic when it comes to firewalls, and F5 has a completely different approach and completely different behavior."
"Some spam can go by the firewall."
"Firstly, geolocation currently relies on manual updates. It has to move to automatic updates."
"F5 BIG-IP Advanced Firewall Manager (AFM) is an expensive solution. They are one of the best in the market, but the price could be cheaper."
"We would have preferred to have support when we first started"
 

Pricing and Cost Advice

"The pricing for the service is reasonable, neither excessively cheap nor prohibitively expensive. It aligns well with the value of their solution."
"The cost primarily depends on the size of the organization."
"We are using the free tier of the solution."
"I believe their performance has improved, but I'd like to refrain from discussing the pricing aspect related to the cloud. The pricing, in my opinion, could be simplified, and I think they should consider reevaluating the pricing for support, as it can be quite high. At times, this cost can make it challenging to choose CARFAGuard or opt for the support."
"The pricing depends on the usage, but the cheapest would be around 5,000 USD a month."
"We are using the free version."
"The product's pricing is cheap."
"The price of the solution is expensive."
"The prices are slightly expensive."
"The pricing of the solution is cheap. The licensing cost is also very low. I rate the cost and pricing a three out of ten."
"The pricing is somewhere in the middle. I would rate the pricing a seven out of ten."
"The price tag is no longer $200,000, but rather $300,000 to $400,000. It's twice."
"Cloudflare Zero Trust Platform's pricing is good."
"The solution is not that expensive."
"My company has to make yearly payments towards the licensing costs attached to the solution. There are no hidden charges apart from the licensing costs of the solution."
"The solution's pricing lacks transparency."
"As per pricing, I would not say cheap, but little higher than cheap, but not very expensive. So you can say kind of value for money solutions."
"F5 BIG-IP Advanced Firewall Manager (AFM) is an expensive solution. They are one of the best in the market, but the price could be cheaper."
"The price of F5 BIG-IP AFM is a little more expensive than other firewalls on the market."
"F5 BIG-IP Advanced Firewall Manager is not an expensive solution."
"It's very expensive, and you pay extra for the models."
"We need to pay a yearly licensing fee for the solution."
"We have purchased a five-year licensing package for the product."
"The product is expensive."
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Top Industries

By visitors reading reviews
Financial Services Firm
10%
Comms Service Provider
10%
Computer Software Company
8%
Manufacturing Company
8%
Construction Company
19%
Comms Service Provider
10%
Financial Services Firm
9%
Manufacturing Company
8%
Financial Services Firm
15%
Construction Company
11%
Engineering Company
8%
Comms Service Provider
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business46
Midsize Enterprise11
Large Enterprise26
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise1
Large Enterprise12
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise5
Large Enterprise14
 

Questions from the Community

Which is the best DDoS protection solution for a big ISP for monitoring and mitigating?
Cloudflare. We are moving from Akamai prolexic to Cloudflare. Cloudflare anycast network outperforms Akamai static GR...
Which would you choose - Cloudflare DNS or Quad9?
Cloudflare DNS is a very fast, very reliable public DNS resolver. It is an enterprise-grade authoritative DNS service...
What is your experience regarding pricing and costs for Cloudflare DNS?
The pricing, setup cost, and licensing for Cloudflare are a bit on the higher side overall.
What needs improvement with Cloudflare Zero Trust Platform?
In my opinion, Cloudflare One can be improved mainly through compatibility, as the integration should be much simpler...
What is your primary use case for Cloudflare Zero Trust Platform?
Cloudflare One's primary use case for my organization is to protect servers and to provide remote access with the VPN...
What is your experience regarding pricing and costs for F5 Advanced Firewall Manager?
The standard license is reasonably priced, but additional features like the WAF can be more expensive. There are plen...
What needs improvement with F5 Advanced Firewall Manager?
Currently, there are no weaknesses or disadvantages in F5 BIG-IP Advanced Firewall Manager (AFM) that I have identifi...
What is your primary use case for F5 Advanced Firewall Manager?
I am starting to learn and working with F5 team to conduct a proof of concept, and I do have experience with F5 Rules...
 

Also Known As

Cloudflare DNS
Cloudflare Area 1 Email Security, Cloudflare Bot Management, Cloudflare Gateway, Cloudflare Zero Trust Platform, Cloudflare DDoS, Cloudflare SASE & SSE Platform
F5 AFM, F5 Advanced Firewall Manager
 

Overview

 

Sample Customers

Trusted by over 9,000,000 Internet Applications and APIs, including Nasdaq, Zendesk, Crunchbase, Steve Madden, OkCupid, Cisco, Quizlet, Discord and more.
23andMe
City Bank, Ricacorp Properties, Miele, American Systems, Bangladesh Post Office
Find out what your peers are saying about Cloudflare One vs. F5 BIG-IP Advanced Firewall Manager (AFM) and other solutions. Updated: June 2026.
900,838 professionals have used our research since 2012.