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Cloudflare One vs F5 BIG-IP Advanced Firewall Manager (AFM) comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Apr 5, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare
Sponsored
Ranking in Distributed Denial-of-Service (DDoS) Protection
2nd
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
79
Ranking in other categories
CDN (1st), WAN Optimization (4th), Web Application Firewall (WAF) (9th), Managed DNS (1st), Domain Name System (DNS) Security (5th), Cloud Security Posture Management (CSPM) (14th)
Cloudflare One
Ranking in Distributed Denial-of-Service (DDoS) Protection
8th
Average Rating
8.6
Reviews Sentiment
6.5
Number of Reviews
23
Ranking in other categories
Email Security (20th), Secure Web Gateways (SWG) (12th), Data Loss Prevention (DLP) (22nd), Cloud Access Security Brokers (CASB) (12th), Software Defined WAN (SD-WAN) Solutions (13th), Access Management (12th), Bot Management (3rd), ZTNA as a Service (8th), ZTNA (4th), Secure Access Service Edge (SASE) (9th), Remote Browser Isolation (RBI) (2nd)
F5 BIG-IP Advanced Firewall...
Ranking in Distributed Denial-of-Service (DDoS) Protection
12th
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
26
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2026, in the Distributed Denial-of-Service (DDoS) Protection category, the mindshare of Cloudflare is 12.4%, down from 19.1% compared to the previous year. The mindshare of Cloudflare One is 3.7%, up from 3.5% compared to the previous year. The mindshare of F5 BIG-IP Advanced Firewall Manager (AFM) is 1.9%, up from 1.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Distributed Denial-of-Service (DDoS) Protection Mindshare Distribution
ProductMindshare (%)
Cloudflare12.4%
Cloudflare One3.7%
F5 BIG-IP Advanced Firewall Manager (AFM)1.9%
Other82.0%
Distributed Denial-of-Service (DDoS) Protection
 

Featured Reviews

M.A. Faisal - PeerSpot reviewer
General Manager at bKash Limited
Advanced protection has secured critical web workloads and provides clear traffic visibility
From a security perspective, there remains a security loophole, as some browsers in the market can bypass the Turnstile solution, which requires approximately 40 seconds to do so. From a performance perspective, this is acceptable. We also tried Google reCAPTCHA, and that can also be bypassed. From a security perspective, I would say neither solution is completely secured. Regarding uptime, we have faced a couple of incidents due to Cloudflare in recent years, so I cannot say we receive 100% uptime for our region. We sometimes face challenges, including downtime and other issues. As a result, we are not receiving 100% uptime from Cloudflare's solution. Since most of our customers are in this region, we need alternatives. We need something more competitive than Cloudflare. Unfortunately, in Bangladesh, Cloudflare has three points of presence already, and we cannot find any other solution provider in Bangladesh as an alternative, which presents another challenge. Competitor solutions have more attack signatures, which ensure better security compared to Cloudflare's predefined configurations. Customers do not have options to modify any configuration parameters in Cloudflare, whereas other competitor solutions, such as F5 Distributed Cloud, allow customers to tune configurations according to their requirements. Cloudflare could improve in this area. Additionally, regarding visibility, Cloudflare has static visibility, but they could adopt dynamic graph features for their customers.
CV
Network Architect at IP Dimension
Cloud security has improved remote access and has reduced costs for smaller client sites
I have used Cloudflare One's Identity-Aware Proxy, and it is quite straightforward from what I have seen so far. The app registration on the Azure side integrates fully into Cloudflare, and I am very satisfied with that part because it is easy to set up. The integration of Cloudflare One's Secure Web Gateway and Zero Trust Network Access works without any issues. That part is pretty automatic, and if you complete the rest of the setup, it comes together by itself with no issues from my side. What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection. The hops get shorter and you get better latency. We have done testing to see if it is better. One thing that we did notice with our proof of concept with our current client is that they have people connecting from the UK. When they used their previous VPN solution, uploading CAD drawings and other files to the server took a long time. They mentioned that it is much quicker on Cloudflare One's solution. I definitely believe that is part of the improved performance, and I am satisfied with that as well. What is nice about Cloudflare One is that it makes the setup easier and also easier to train technicians to maintain it. Compared to legacy systems, we do not need to get fancy firewalls in place that are costly. That is definitely also a cost-saver with Cloudflare One.
Nawapol Boonlerd - PeerSpot reviewer
Information Security Engineer at BigFish Enterprise Ltd.
Comprehensive network protection has mitigated DDoS risks and supports secure on-prem operations
Currently, there are no weaknesses or disadvantages in F5 BIG-IP Advanced Firewall Manager (AFM) that I have identified. It is a little bit expensive, and I think about additional features they could have in the future to make it even better. For example, I have thoughts about the price. Currently, it does not integrate, and I would assess the importance of F5 BIG-IP Advanced Firewall Manager (AFM)'s integration with cloud services as significant. Currently, I use only one site, and I cannot tell you about F5 BIG-IP Advanced Firewall Manager (AFM) centralized security policies. I have not used F5 BIG-IP Advanced Firewall Manager (AFM)'s Threat Intelligence capabilities. I have not used their dynamic traffic shaping feature. So far, the only thing that could be improved is the pricing of F5 BIG-IP Advanced Firewall Manager (AFM).

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Cloudflare DNS is widely used, and it's good for websites. If we use Cloudflare DNS and update one record, it updates in their office instantly."
"CloudFlare's caching brings the load speed down from 4.32 seconds to 2.45 seconds."
"For businesses that don't have a dedicated security team, I think it's a better product; it's more intuitive for people like us."
"Even when there is a high load on our servers, Cloudflare is able to cache the data and serve it to users, ensuring they can still access the website."
"The technical support on offer is excellent; they are very helpful and responsive, and we are quite happy with the level of service they provide to their customers."
"The most valuable feature of Cloudflare is that it has a free version. They give us the free version with the anti-DDoS features and also the load balancing solution."
"It's very user-friendly."
"Their free account offers an awful lot of functionality and savings alone, before you get on to the minimal $20 a month for a Pro account which comes with its own great list of features."
"The capabilities of the software are strong enough for me to do what it's supposed to do. For me, we don't need to do a lot of configuration on our site. We just enable it and monitor it."
"It's the endpoint exposition. We don't need to expose our VPN server to the internet and need a zero-test solution. I can apply some conditional access to the endpoint that's connecting to our network to check their security policies or the security condition of their workstation. Once the workstation is trying to connect to my internal network, then I would like to check the discrete condition of these endpoints that are trying to access my internal network. We created some conditional access. We have CrowdStrike, to check if the CrowdStrike is installed, to check if it's updated, and to check for Windows updates. We created some conditional policies to check it."
"I'm very satisfied with the environment and the dashboard."
"Enables me to work from two locations."
"Cloudflare Access is part of the Zero Trust philosophy."
"Cloudflare Access is a stable solution."
"Cloudflare DDoS is better than its competitors for its security, deployment, and scalability."
"Cloudflare Zero Trust Platform removes the risk of exposing the applications to the public."
"The features of F5 BIG-IP Advanced Firewall Manager that have proven most effective in securing the network are significant."
"The most valuable feature of F5 BIG-IP AFM is all of my workers enjoy using it."
"The solution provides behavioral analysis via AI to detect malicious traffic."
"The solution is easily deployable and has great functionality."
"The web application firewall has been very helpful. We purchased F5 when we were migrating our applications to the cloud."
"The decryption is great."
"We use the solution for load balancing and WAF (web application firewall)."
"Its performance and ease of use are valuable."
 

Cons

"I have found CloudFlare's support to be unresponsive at times, and not very helpful with providing technical details for issues that we have reported over the years."
"They lack a good way to manage DNS as a company, since everything is relegated to single account logins until you get to the higher levels. They have come out with a paid feature to remedy this, but I have not had a chance to fully review it yet to know if it fixes the access problem."
"The integration of LLMs on the dashboard is something that is needed in the tool."
"The analytics, basically the dashboard, doesn't have much to it."
"Cloudflare doesn't have a reverse lookup. We can only do a DNS lookup to get the IP address from the hostname. It doesn't work if you want to look up the hostname from an IPA address."
"Integration involving API with other products could be more user-friendly."
"Even if I wanted to, I wouldn't be able to buy Cloudflare in my country."
"We are a product integrator and reseller, and we would like to have a better partner relationship, similar to a channel sales relationship. Sometimes we are on our own or get diverted by Cloudflare because they have direct sales, which competes with us and makes it difficult to build a relationship with this company since we want to be an MSP or a managed service provider for the solution."
"The initial onboarding was causing us some confusion."
"From a logging perspective, it is still a bit difficult to see exactly what users are being blocked with the current views."
"For the topic of improvement, providing some training material is one of my suggestions."
"Feedback could be enhanced. While I work efficiently with Clover as a partner in Mexico City, sometimes the information and requests are easier to manage with more concrete solutions."
"The response time for support must be reduced."
"Our subscription plan for the solution has a limitation of bot signatures."
"The tool should provide on-premise versions. Currently, all versions are cloud-based."
"Cloudflare Zero Trust Platform needs to improve its documentation. It took time to do the implementation."
"The pricing of the solution could be a little bit better."
"Currently, we have eighty F5s and we need some kind of management software. It would be very helpful."
"The web gateway feature could improve in F5 BIG-IP Advanced Firewall Manager (AFM)."
"Some spam can go by the firewall."
"F5 should increase its capability to prevent zero-day attacks."
"F5 BIG-IP AFM can improve the reporting interface in relation to advanced troubleshooting depending on CLI. They should have enhanced troubleshooting with the use of GUI."
"It doesn't compare to next generation firewalls"
"We needed to protect the database but the solution didn't offer a certain feature to do so."
 

Pricing and Cost Advice

"We don't have any issues with the price."
"When you compare Cloudflare DNS to other solutions, such as Akamai, the price is reasonable."
"In terms of licensing costs, we don't pay for licensing for Cloudflare. We only establish communication, then for peering, Cloudflare takes care of the cross-connection in different data centers."
"Cloudflare's pricing is not much higher and is good for middle-level organizations."
"The tool is a premium product, so it is very expensive."
"The solution has many features but there are ones that you need to pay for. Sometimes you have to find out which is available for free and which you have to pay for."
"The price of the solution is expensive."
"I believe their performance has improved, but I'd like to refrain from discussing the pricing aspect related to the cloud. The pricing, in my opinion, could be simplified, and I think they should consider reevaluating the pricing for support, as it can be quite high. At times, this cost can make it challenging to choose CARFAGuard or opt for the support."
"The prices are slightly expensive."
"Cloudflare Zero Trust Platform's pricing is good."
"The price tag is no longer $200,000, but rather $300,000 to $400,000. It's twice."
"The pricing is somewhere in the middle. I would rate the pricing a seven out of ten."
"The pricing of the solution is cheap. The licensing cost is also very low. I rate the cost and pricing a three out of ten."
"The solution is not that expensive."
"The solution's pricing lacks transparency."
"My company has to make yearly payments towards the licensing costs attached to the solution. There are no hidden charges apart from the licensing costs of the solution."
"F5 BIG-IP AFM is an affordable solution. There were not any additional fees other than the standard licensing."
"It's very expensive, and you pay extra for the models."
"We need to pay a yearly licensing fee for the solution."
"The price of F5 BIG-IP AFM is a little more expensive than other firewalls on the market."
"We have purchased a five-year licensing package for the product."
"As per pricing, I would not say cheap, but little higher than cheap, but not very expensive. So you can say kind of value for money solutions."
"F5 BIG-IP Advanced Firewall Manager is not an expensive solution."
"The solution is slightly on the higher priced side."
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Top Industries

By visitors reading reviews
Financial Services Firm
10%
Comms Service Provider
10%
Manufacturing Company
8%
Computer Software Company
8%
Construction Company
19%
Comms Service Provider
11%
Outsourcing Company
9%
Financial Services Firm
8%
Financial Services Firm
13%
Construction Company
11%
Comms Service Provider
8%
Engineering Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business46
Midsize Enterprise11
Large Enterprise26
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise1
Large Enterprise12
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise5
Large Enterprise14
 

Questions from the Community

Which is the best DDoS protection solution for a big ISP for monitoring and mitigating?
Cloudflare. We are moving from Akamai prolexic to Cloudflare. Cloudflare anycast network outperforms Akamai static GR...
Which would you choose - Cloudflare DNS or Quad9?
Cloudflare DNS is a very fast, very reliable public DNS resolver. It is an enterprise-grade authoritative DNS service...
What is your experience regarding pricing and costs for Cloudflare DNS?
The pricing, setup cost, and licensing for Cloudflare are a bit on the higher side overall.
What needs improvement with Cloudflare Zero Trust Platform?
In my opinion, Cloudflare One can be improved mainly through compatibility, as the integration should be much simpler...
What is your primary use case for Cloudflare Zero Trust Platform?
Cloudflare One's primary use case for my organization is to protect servers and to provide remote access with the VPN...
What is your experience regarding pricing and costs for F5 Advanced Firewall Manager?
The standard license is reasonably priced, but additional features like the WAF can be more expensive. There are plen...
What needs improvement with F5 Advanced Firewall Manager?
Currently, there are no weaknesses or disadvantages in F5 BIG-IP Advanced Firewall Manager (AFM) that I have identifi...
What is your primary use case for F5 Advanced Firewall Manager?
I am starting to learn and working with F5 team to conduct a proof of concept, and I do have experience with F5 Rules...
 

Also Known As

Cloudflare DNS
Cloudflare Area 1 Email Security, Cloudflare Bot Management, Cloudflare Gateway, Cloudflare Zero Trust Platform, Cloudflare DDoS, Cloudflare SASE & SSE Platform
F5 AFM, F5 Advanced Firewall Manager
 

Overview

 

Sample Customers

Trusted by over 9,000,000 Internet Applications and APIs, including Nasdaq, Zendesk, Crunchbase, Steve Madden, OkCupid, Cisco, Quizlet, Discord and more.
23andMe
City Bank, Ricacorp Properties, Miele, American Systems, Bangladesh Post Office
Find out what your peers are saying about Cloudflare One vs. F5 BIG-IP Advanced Firewall Manager (AFM) and other solutions. Updated: August 2026.
908,858 professionals have used our research since 2012.