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Cloudflare One vs F5 BIG-IP Advanced Firewall Manager (AFM) comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Apr 5, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare
Sponsored
Ranking in Distributed Denial-of-Service (DDoS) Protection
3rd
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
79
Ranking in other categories
CDN (1st), WAN Optimization (4th), Managed DNS (1st), Domain Name System (DNS) Security (5th), Cloud Security Posture Management (CSPM) (18th)
Cloudflare One
Ranking in Distributed Denial-of-Service (DDoS) Protection
7th
Average Rating
8.6
Reviews Sentiment
6.5
Number of Reviews
23
Ranking in other categories
Email Security (20th), Secure Web Gateways (SWG) (13th), Data Loss Prevention (DLP) (20th), Cloud Access Security Brokers (CASB) (12th), Software Defined WAN (SD-WAN) Solutions (12th), Access Management (11th), Bot Management (3rd), ZTNA as a Service (9th), ZTNA (4th), Secure Access Service Edge (SASE) (10th), Remote Browser Isolation (RBI) (3rd)
F5 BIG-IP Advanced Firewall...
Ranking in Distributed Denial-of-Service (DDoS) Protection
13th
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
26
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of May 2026, in the Distributed Denial-of-Service (DDoS) Protection category, the mindshare of Cloudflare is 14.0%, down from 19.1% compared to the previous year. The mindshare of Cloudflare One is 3.9%, up from 3.9% compared to the previous year. The mindshare of F5 BIG-IP Advanced Firewall Manager (AFM) is 1.4%, up from 1.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Distributed Denial-of-Service (DDoS) Protection Mindshare Distribution
ProductMindshare (%)
Cloudflare14.0%
Cloudflare One3.9%
F5 BIG-IP Advanced Firewall Manager (AFM)1.4%
Other80.7%
Distributed Denial-of-Service (DDoS) Protection
 

Featured Reviews

M.A. Faisal - PeerSpot reviewer
General Manager at bKash Limited
Advanced protection has secured critical web workloads and provides clear traffic visibility
From a security perspective, there remains a security loophole, as some browsers in the market can bypass the Turnstile solution, which requires approximately 40 seconds to do so. From a performance perspective, this is acceptable. We also tried Google reCAPTCHA, and that can also be bypassed. From a security perspective, I would say neither solution is completely secured. Regarding uptime, we have faced a couple of incidents due to Cloudflare in recent years, so I cannot say we receive 100% uptime for our region. We sometimes face challenges, including downtime and other issues. As a result, we are not receiving 100% uptime from Cloudflare's solution. Since most of our customers are in this region, we need alternatives. We need something more competitive than Cloudflare. Unfortunately, in Bangladesh, Cloudflare has three points of presence already, and we cannot find any other solution provider in Bangladesh as an alternative, which presents another challenge. Competitor solutions have more attack signatures, which ensure better security compared to Cloudflare's predefined configurations. Customers do not have options to modify any configuration parameters in Cloudflare, whereas other competitor solutions, such as F5 Distributed Cloud, allow customers to tune configurations according to their requirements. Cloudflare could improve in this area. Additionally, regarding visibility, Cloudflare has static visibility, but they could adopt dynamic graph features for their customers.
CV
Network Architect at IP Dimension
Cloud security has improved remote access and has reduced costs for smaller client sites
I have used Cloudflare One's Identity-Aware Proxy, and it is quite straightforward from what I have seen so far. The app registration on the Azure side integrates fully into Cloudflare, and I am very satisfied with that part because it is easy to set up. The integration of Cloudflare One's Secure Web Gateway and Zero Trust Network Access works without any issues. That part is pretty automatic, and if you complete the rest of the setup, it comes together by itself with no issues from my side. What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection. The hops get shorter and you get better latency. We have done testing to see if it is better. One thing that we did notice with our proof of concept with our current client is that they have people connecting from the UK. When they used their previous VPN solution, uploading CAD drawings and other files to the server took a long time. They mentioned that it is much quicker on Cloudflare One's solution. I definitely believe that is part of the improved performance, and I am satisfied with that as well. What is nice about Cloudflare One is that it makes the setup easier and also easier to train technicians to maintain it. Compared to legacy systems, we do not need to get fancy firewalls in place that are costly. That is definitely also a cost-saver with Cloudflare One.
Nawapol Boonlerd - PeerSpot reviewer
Information Security Engineer at BigFish Enterprise Ltd.
Comprehensive network protection has mitigated DDoS risks and supports secure on-prem operations
Currently, there are no weaknesses or disadvantages in F5 BIG-IP Advanced Firewall Manager (AFM) that I have identified. It is a little bit expensive, and I think about additional features they could have in the future to make it even better. For example, I have thoughts about the price. Currently, it does not integrate, and I would assess the importance of F5 BIG-IP Advanced Firewall Manager (AFM)'s integration with cloud services as significant. Currently, I use only one site, and I cannot tell you about F5 BIG-IP Advanced Firewall Manager (AFM) centralized security policies. I have not used F5 BIG-IP Advanced Firewall Manager (AFM)'s Threat Intelligence capabilities. I have not used their dynamic traffic shaping feature. So far, the only thing that could be improved is the pricing of F5 BIG-IP Advanced Firewall Manager (AFM).

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"DDoS protection is this product’s most valuable feature."
"Their free account offers an awful lot of functionality and savings alone, before you get on to the minimal $20 a month for a Pro account which comes with its own great list of features."
"In my opinion, CloudFlare is one of the best CDN networks I have ever used."
"Cloudflare has positively impacted our organization by giving us flexibility to manage the DNS part, being quite fast, and allowing us to manage everything from a single dashboard, which is quite handy."
"The setup and configuration is also easy to perform and their support is excellent."
"It's a great product because it's scalable, has great coverage, and is mature with good defenses against DDoS attacks."
"I didn’t have to pay anything for better website security and reduced server load."
"Because our website is blazing fast it improves our conversion rates."
"Cloudflare is simple to use."
"We mostly use Cloudflare WAF, and gets basic Cloudflaire DDoS, caching as extra bonus . We like the factor these features are all integrated into 1 console, simple to manage."
"It will take the blow rather than our applications should an attack occur."
"Cloudflare Zero Trust Platform removes the risk of exposing the applications to the public."
"The blocking feature is very good."
"Cloudflare DDoS is better than its competitors for its security, deployment, and scalability."
"The capabilities of the software are strong enough for me to do what it's supposed to do. For me, we don't need to do a lot of configuration on our site. We just enable it and monitor it."
"The tool also offers good scalability, and the dashboard, along with real-time analytics, is very good."
"The solution is easily deployable and has great functionality."
"It excels in preventing downtime and maintaining application performance, which is crucial for our clients' security and operational continuity."
"I find the signature base is very helpful to see traffic, to see the increase in web traffic."
"The most valuable features of F5 BIG-IP Advanced Firewall Manager (AFM) are the web gateway, load balancing, services, and applications available."
"The most valuable feature of F5 BIG-IP AFM is all of my workers enjoy using it."
"The most valuable features for me are stability, availability, and security, along with the ability to manage multiple features to secure my applications."
"It blocks various attacks and mitigates disasters from occurring."
"The product’s most valuable features are LTM and WAF."
 

Cons

"Cloudflare could offer a better view or maybe dashboards of the main resources used in the client."
"Support response time could be improved."
"It would be beneficial for us if Cloudflare could offer a scrubbing solution. This would involve taking a snapshot of my website and keeping it live during a DDoS attack, ensuring uninterrupted service for our users. DDoS attacks are typically short in duration, and having Cloudflare maintain the site's availability from its secure network would enhance the overall user experience. I would appreciate it if Cloudflare could consider implementing this feature. Many organizations already utilize similar capabilities in their CDN platforms, where a static snapshot of the web page is displayed during DDoS attacks. In terms of features, Cloudflare needs to enhance its resilience and stay more focused on adopting new technologies. For instance, solutions like F5 XC Box, Access Solution, and Distributed Cloud Solution have impressive features, and Cloudflare should strive to match and exceed those capabilities. There's a need for improvement in areas like AI-based DDoS attacks and Layer 7 WAF features. Cloudflare should prioritize enhancements in areas such as behavioral DDoS and protection against SQL injection attacks, considering the prevalent trend of public exposure to the internet for business reasons. Overall, Cloudflare needs to invest more in advancing its feature set."
"Honestly the product has not really improved the way of my organisation."
"Yes, there were a few times when some of their CDN nodes would fail, creating serious speed issues with the site without any warning or notification from their side."
"We are a product integrator and reseller, and we would like to have a better partner relationship, similar to a channel sales relationship. Sometimes we are on our own or get diverted by Cloudflare because they have direct sales, which competes with us and makes it difficult to build a relationship with this company since we want to be an MSP or a managed service provider for the solution."
"They lack a good way to manage DNS as a company, since everything is relegated to single account logins until you get to the higher levels. They have come out with a paid feature to remedy this, but I have not had a chance to fully review it yet to know if it fixes the access problem."
"Sometimes their more advanced caching tools can cause higher first-byte times and problems with JavaScript."
"There are premium tier live service and lower tier live service, so we opted for the lower tier. But there is no medium tier where we pay a little extra and get a bit more service. So if that can be improved."
"When there are any dynamic changes in complex applications, the tool takes a lot of time, making its analytics-related area a major matter of concern where improvements are needed."
"The pricing is an area that can be improved. Pricing, as far as I recall, was the source of our problems."
"The response time for support must be reduced."
"Operating and tuning the product is difficult."
"Our subscription plan for the solution has a limitation of bot signatures."
"They don't have a person to provide support for customers using the solution under their free plan."
"The initial onboarding was causing us some confusion."
"F5 BIG-IP AFM can improve the reporting interface in relation to advanced troubleshooting depending on CLI. They should have enhanced troubleshooting with the use of GUI."
"Apart from the price, I feel no other areas need improvement."
"We needed to protect the database but the solution doesn't offer certain features to do so."
"The product is expensive."
"It doesn't compare to next generation firewalls"
"This would be absolutely the best network security solution if the price were not so high."
"The initial setup of F5 BIG-IP AFM in a complex environment was simple. However, the full deployment took us approximately one year."
"Deployment times vary according to the customer. It needs to be heavily configured."
 

Pricing and Cost Advice

"The solution is expensive when compared to other products but offers unlimited bandwidth."
"We are using the free version."
"The product's pricing is minimal compared to other products."
"I think the pricing is competitive. I think as far as licensing is concerned it's pretty straightforward because it's based on domain. It's just that sometimes domains could be tricky with some customers."
"So far I use free tier and happy with it. You can subscribe to business package if needed."
"I give the price a five out of ten."
"I believe their performance has improved, but I'd like to refrain from discussing the pricing aspect related to the cloud. The pricing, in my opinion, could be simplified, and I think they should consider reevaluating the pricing for support, as it can be quite high. At times, this cost can make it challenging to choose CARFAGuard or opt for the support."
"There are no additional costs beyond the standard licensing fees."
"The pricing is somewhere in the middle. I would rate the pricing a seven out of ten."
"The price tag is no longer $200,000, but rather $300,000 to $400,000. It's twice."
"The prices are slightly expensive."
"The solution's pricing lacks transparency."
"The pricing of the solution is cheap. The licensing cost is also very low. I rate the cost and pricing a three out of ten."
"Cloudflare Zero Trust Platform's pricing is good."
"My company has to make yearly payments towards the licensing costs attached to the solution. There are no hidden charges apart from the licensing costs of the solution."
"The solution is not that expensive."
"F5 BIG-IP Advanced Firewall Manager is not an expensive solution."
"F5 BIG-IP Advanced Firewall Manager (AFM) is an expensive solution. They are one of the best in the market, but the price could be cheaper."
"The solution is slightly on the higher priced side."
"We have purchased a five-year licensing package for the product."
"The price of F5 BIG-IP AFM is a little more expensive than other firewalls on the market."
"It's very expensive, and you pay extra for the models."
"As per pricing, I would not say cheap, but little higher than cheap, but not very expensive. So you can say kind of value for money solutions."
"F5 BIG-IP AFM is an affordable solution. There were not any additional fees other than the standard licensing."
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Top Industries

By visitors reading reviews
Financial Services Firm
10%
Comms Service Provider
10%
Computer Software Company
8%
Manufacturing Company
8%
Construction Company
20%
Comms Service Provider
11%
Financial Services Firm
8%
Manufacturing Company
6%
Financial Services Firm
15%
Engineering Company
9%
Comms Service Provider
9%
Marketing Services Firm
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business46
Midsize Enterprise11
Large Enterprise26
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise1
Large Enterprise12
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise5
Large Enterprise14
 

Questions from the Community

Which is the best DDoS protection solution for a big ISP for monitoring and mitigating?
Cloudflare. We are moving from Akamai prolexic to Cloudflare. Cloudflare anycast network outperforms Akamai static GR...
Which would you choose - Cloudflare DNS or Quad9?
Cloudflare DNS is a very fast, very reliable public DNS resolver. It is an enterprise-grade authoritative DNS service...
What is your experience regarding pricing and costs for Cloudflare?
The tool's pricing is moderate. I rate the product’s pricing a five out of ten, where one is cheap, and ten is expens...
What needs improvement with Cloudflare Access?
Cloudflare Access has strong integration with Microsoft, among other platforms. However, when it comes to Kaspersky, ...
What is your primary use case for Cloudflare Access?
Cloudflare Access provides secure access to internal applications for employees, external members of the organization...
What advice do you have for others considering Cloudflare Access?
Cloudflare Access is one of the best integrations available. While about two hundred vendors offer similar services, ...
What is your experience regarding pricing and costs for F5 Advanced Firewall Manager?
The standard license is reasonably priced, but additional features like the WAF can be more expensive. There are plen...
What needs improvement with F5 Advanced Firewall Manager?
Currently, there are no weaknesses or disadvantages in F5 BIG-IP Advanced Firewall Manager (AFM) that I have identifi...
What is your primary use case for F5 Advanced Firewall Manager?
I am starting to learn and working with F5 team to conduct a proof of concept, and I do have experience with F5 Rules...
 

Also Known As

Cloudflare DNS
Cloudflare Area 1 Email Security, Cloudflare Bot Management, Cloudflare Gateway, Cloudflare Zero Trust Platform, Cloudflare DDoS, Cloudflare SASE & SSE Platform
F5 AFM, F5 Advanced Firewall Manager
 

Overview

 

Sample Customers

Trusted by over 9,000,000 Internet Applications and APIs, including Nasdaq, Zendesk, Crunchbase, Steve Madden, OkCupid, Cisco, Quizlet, Discord and more.
23andMe
City Bank, Ricacorp Properties, Miele, American Systems, Bangladesh Post Office
Find out what your peers are saying about Cloudflare One vs. F5 BIG-IP Advanced Firewall Manager (AFM) and other solutions. Updated: April 2026.
893,244 professionals have used our research since 2012.