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Cloudflare One vs F5 BIG-IP Advanced Firewall Manager (AFM) comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Mar 16, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare
Sponsored
Ranking in Distributed Denial-of-Service (DDoS) Protection
1st
Average Rating
8.4
Reviews Sentiment
7.2
Number of Reviews
74
Ranking in other categories
CDN (1st), Managed DNS (1st), Cloud Security Posture Management (CSPM) (14th)
Cloudflare One
Ranking in Distributed Denial-of-Service (DDoS) Protection
5th
Average Rating
8.8
Reviews Sentiment
7.3
Number of Reviews
20
Ranking in other categories
Email Security (11th), Secure Web Gateways (SWG) (7th), Data Loss Prevention (DLP) (7th), Cloud Access Security Brokers (CASB) (7th), Access Management (5th), Bot Management (3rd), ZTNA as a Service (3rd), ZTNA (2nd), Secure Access Service Edge (SASE) (6th), Remote Browser Isolation (RBI) (2nd)
F5 BIG-IP Advanced Firewall...
Ranking in Distributed Denial-of-Service (DDoS) Protection
11th
Average Rating
8.4
Reviews Sentiment
7.0
Number of Reviews
24
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of April 2025, in the Distributed Denial-of-Service (DDoS) Protection category, the mindshare of Cloudflare is 19.4%, up from 19.2% compared to the previous year. The mindshare of Cloudflare One is 4.1%, down from 4.6% compared to the previous year. The mindshare of F5 BIG-IP Advanced Firewall Manager (AFM) is 1.4%, up from 1.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Distributed Denial-of-Service (DDoS) Protection
 

Featured Reviews

Spencer Malmad - PeerSpot reviewer
It's easy to set up because you point the DNS to it, and it's working in under 15 minutes
Cloudflare is highly scalable. Cloudflare is a system with a web portal that the end users like me see. It's a console where we can adjust the DNS, caching, and security features all in that console. Cloudflare owns thousands of servers across the world that cache the data. It's a powerful solution. When clients sign up for Cloudflare, they're getting this monster content delivery network, security, and a web application firewall in one. It's all rolled into one, and it's massive. Unless you have your website hosted on a massive hosting provider, there's no way that you can deliver the amount of data that Cloudflare can provide to the end users. If you have static content, there's no way that you can ever match what Cloudflare can do. Obviously, there are competitors to Cloudflare that do the same, but I'm saying other types of solutions. Let's say you go with F5. Great, that's on-prem. That's in your colo. You can't deliver as much data to the internet as you can with a CDN. You don't have to spend $20,000 on a net scaler, F5, or whatever Cisco's selling now. You don't have to buy that. You pay them $50 a month or $150 a month. It's totally worth it because even in five years, you'll never get the performance value, not just the actual ROI. You have to consider how much throughput you can get with Cloudflare.
Carlos Alam Hernandez Baruch - PeerSpot reviewer
The solution enables seamless security management and fosters a learning environment
Feedback could be enhanced. While I work efficiently with Clover as a partner in Mexico City, sometimes the information and requests are easier to manage with more concrete solutions. For the solution stopping us for e-learning, I appreciate the concept yet need more resources or courses in Mexico, preferably in Spanish. Certifications are easy, however, I require more real-world environments and instructors.
Richard Polyak - PeerSpot reviewer
Straightforward setup with very good granularity and performance
Our company uses the solution as a data center firewall.  It is hard to determine all users within our infrastructure. It depends on systems we put behind the solution. Its internal but also a data center firewall. Sometimes, there are hooks from the solution to our external infrastructure or…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Generally, I am satisfied with this product."
"The most valuable features of the solution are performance and security."
"The tool is user-friendly."
"New and innovative way to protect the client's data."
"I like Cloudflare's application gateway and DDoS protection."
"The simplicity of the overall dashboard makes it a great product for a user like me who has less understanding of the internet than a developer or other more technical people. It gives me peace of mind. I also love the easy customization of the Page Rules."
"Cloudflare allows us to self-host services such as Rocket.Chat and Node-RED, in high-availability mode, thanks to round robin DNS which allows us to share one hostname between our two locations."
"The features of Cloudflare were found to be more beneficial and led to the decision to utilize it over other options."
"It is a stable solution."
"The simplicity of the solution is its valuable features as almost no effort was needed to learn the configurations. It is also one of the cheapest firewalls available in this category."
"The blocking feature is very good."
"Cloudflare is simple to use."
"This solution is easy to understand and easy to configure."
"For Cloudflare Access, I am using the free plan...The most valuable feature is their protection."
"Cloudflare is by far the most effective solution that I have come across."
"I'm very satisfied with the environment and the dashboard."
"We use three main features. The first one is access control. The second feature we use is called IP intelligence. Finally, we have a DDoS safety feature."
"The protection is very useful."
"The decryption is great."
"It excels in preventing downtime and maintaining application performance, which is crucial for our clients' security and operational continuity."
"I find the signature base is very helpful to see traffic"
"The setup and functionality are fairly straightforward."
"CGNAT is one of its strong areas."
"The web application firewall has been very helpful. We purchased F5 when we were migrating our applications to the cloud."
 

Cons

"Support response time could be improved."
"DNS Management."
"The solution could be more user-friendly."
"Cloudflare doesn't have a reverse lookup. We can only do a DNS lookup to get the IP address from the hostname. It doesn't work if you want to look up the hostname from an IPA address."
"There are some issues with the CDN services."
"I think the APIs are a little bit hard for us to work with. The APIs could be more open so that we could integrate better with our SolarWinds or our monitoring solution."
"We have noticed multiple instances where Cloudflare falsely indicates that our servers are down, even when there is no actual load on them. This makes it challenging for us to identify the exact issue."
"Cloudflare should add more documentation and pricing to the cloud version."
"The onboarding process can be improved a little bit."
"Our customers no longer use Cloudflare because its service is subpar."
"The initial onboarding was causing us some confusion."
"The pricing is an area that can be improved. Pricing, as far as I recall, was the source of our problems."
"The response time for support must be reduced."
"Our subscription plan for the solution has a limitation of bot signatures."
"They don't have a person to provide support for customers using the solution under their free plan."
"Cloudflare DDoS has poor technical support."
"Firstly, geolocation currently relies on manual updates. It has to move to automatic updates. There are no automatic updates for this feature. If some IPs, countries, or service providers move to another country, now you will be allow IPs that you previously denied. This is because you depend on the database, which doesn't update automatically. This is really a very important area that they need to improve."
"There should be simplified and better integration with BIG-IQ."
"F5 BIG-IP AFM can improve the reporting interface in relation to advanced troubleshooting depending on CLI. They should have enhanced troubleshooting with the use of GUI."
"There is room for improvement in Advanced Firewall Manager's dashboard statistics, especially during attacks."
"Some spam can go by the firewall."
"It doesn't compare to next generation firewalls"
"F5 should increase its capability to prevent zero-day attacks. Having advanced technology similar to other vendors like Palo Alto for zero-day attack prevention would be valuable."
"The solution's UI could be improved."
 

Pricing and Cost Advice

"I believe their performance has improved, but I'd like to refrain from discussing the pricing aspect related to the cloud. The pricing, in my opinion, could be simplified, and I think they should consider reevaluating the pricing for support, as it can be quite high. At times, this cost can make it challenging to choose CARFAGuard or opt for the support."
"The product's pricing is minimal compared to other products."
"The solution is expensive when compared to other products but offers unlimited bandwidth."
"The cost primarily depends on the size of the organization."
"We don't have any issues with the price."
"For Cloudflare, I recommend it heavily for small businesses with revenue under a couple of million dollars. Onboarding is easy, and they even have a free plan. This makes it simple for businesses in the $100,000-$500,000 range to try it out and see its value, allowing them to scale up their infrastructure as needed."
"We are using the free tier of the solution."
"The pricing for the service is reasonable, neither excessively cheap nor prohibitively expensive. It aligns well with the value of their solution."
"The pricing of the solution is cheap. The licensing cost is also very low. I rate the cost and pricing a three out of ten."
"My company has to make yearly payments towards the licensing costs attached to the solution. There are no hidden charges apart from the licensing costs of the solution."
"Cloudflare Zero Trust Platform's pricing is good."
"The price tag is no longer $200,000, but rather $300,000 to $400,000. It's twice."
"The solution's pricing lacks transparency."
"The prices are slightly expensive."
"The pricing is somewhere in the middle. I would rate the pricing a seven out of ten."
"The solution is not that expensive."
"It is somewhat on the expensive side although it is worth the additional cost."
"It's very expensive, and you pay extra for the models."
"F5 BIG-IP Advanced Firewall Manager is not an expensive solution."
"F5 BIG-IP AFM is an affordable solution. There were not any additional fees other than the standard licensing."
"We need to pay a yearly licensing fee for the solution."
"As per pricing, I would not say cheap, but little higher than cheap, but not very expensive. So you can say kind of value for money solutions."
"We have purchased a five-year licensing package for the product."
"The solution is slightly on the higher priced side."
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Top Industries

By visitors reading reviews
Educational Organization
21%
Computer Software Company
13%
Comms Service Provider
9%
Financial Services Firm
8%
Computer Software Company
16%
Financial Services Firm
10%
Comms Service Provider
9%
Manufacturing Company
6%
Financial Services Firm
21%
Computer Software Company
19%
Insurance Company
9%
Government
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

Which is the best DDoS protection solution for a big ISP for monitoring and mitigating?
Cloudflare. We are moving from Akamai prolexic to Cloudflare. Cloudflare anycast network outperforms Akamai static GR...
Which would you choose - Cloudflare DNS or Quad9?
Cloudflare DNS is a very fast, very reliable public DNS resolver. It is an enterprise-grade authoritative DNS service...
What do you like most about Cloudflare?
Cloudflare offers CDN and DDoS protection. We have the front end, API, and database in how you structure applications.
What do you like most about Cloudflare Access?
The tool also offers good scalability, and the dashboard, along with real-time analytics, is very good.
What is your experience regarding pricing and costs for Cloudflare Access?
The price of Cloudflare Access is the same as compared to Akamai, but I get better performance from Cloudflare. My co...
What needs improvement with Cloudflare Access?
Cloudflare Access has strong integration with Microsoft, among other platforms. However, when it comes to Kaspersky, ...
What is your experience regarding pricing and costs for F5 Advanced Firewall Manager?
If considering a one-stop solution that provides load balancing, DNS security, AAA authentication, and firewalling on...
What needs improvement with F5 Advanced Firewall Manager?
F5 should increase its capability to prevent zero-day attacks. Having advanced technology similar to other vendors li...
 

Also Known As

Cloudflare DNS
Cloudflare Area 1 Email Security, Cloudflare Bot Management, Cloudflare Gateway, Cloudflare Zero Trust Platform, Cloudflare DDoS, Cloudflare SASE & SSE Platform
F5 AFM, F5 Advanced Firewall Manager
 

Overview

 

Sample Customers

Trusted by over 9,000,000 Internet Applications and APIs, including Nasdaq, Zendesk, Crunchbase, Steve Madden, OkCupid, Cisco, Quizlet, Discord and more.
23andMe
City Bank, Ricacorp Properties, Miele, American Systems, Bangladesh Post Office
Find out what your peers are saying about Cloudflare One vs. F5 BIG-IP Advanced Firewall Manager (AFM) and other solutions. Updated: March 2025.
845,406 professionals have used our research since 2012.