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Cloudflare One vs F5 BIG-IP Advanced Firewall Manager (AFM) comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Jun 22, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare
Sponsored
Ranking in Distributed Denial-of-Service (DDoS) Protection
1st
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
76
Ranking in other categories
CDN (1st), Managed DNS (1st), Cloud Security Posture Management (CSPM) (12th)
Cloudflare One
Ranking in Distributed Denial-of-Service (DDoS) Protection
6th
Average Rating
8.8
Reviews Sentiment
6.8
Number of Reviews
21
Ranking in other categories
Email Security (15th), Secure Web Gateways (SWG) (14th), Data Loss Prevention (DLP) (14th), Cloud Access Security Brokers (CASB) (9th), Access Management (7th), Bot Management (4th), ZTNA as a Service (6th), ZTNA (1st), Secure Access Service Edge (SASE) (9th), Remote Browser Isolation (RBI) (3rd)
F5 BIG-IP Advanced Firewall...
Ranking in Distributed Denial-of-Service (DDoS) Protection
9th
Average Rating
8.4
Reviews Sentiment
7.0
Number of Reviews
25
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of October 2025, in the Distributed Denial-of-Service (DDoS) Protection category, the mindshare of Cloudflare is 18.8%, up from 17.4% compared to the previous year. The mindshare of Cloudflare One is 3.6%, down from 4.5% compared to the previous year. The mindshare of F5 BIG-IP Advanced Firewall Manager (AFM) is 1.2%, down from 1.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Distributed Denial-of-Service (DDoS) Protection Market Share Distribution
ProductMarket Share (%)
Cloudflare18.8%
Cloudflare One3.6%
F5 BIG-IP Advanced Firewall Manager (AFM)1.2%
Other76.4%
Distributed Denial-of-Service (DDoS) Protection
 

Featured Reviews

Carlos Alam Hernandez Baruch - PeerSpot reviewer
Fast and secure deployments simplify operations for government and fintech clients
It is a fast and secure DNS. It is very easy to deploy, and my customers are happy with this tool. Additionally, the CDN performance in Mexico is excellent, providing fast service and tools. It offers reliability during high-traffic periods, ensuring no impact on the environment. It helps my clients avoid using on-premise boxes, simplifying operations as they only use the prices on Cloudflare.
Carlos Alam Hernandez Baruch - PeerSpot reviewer
The solution enables seamless security management and fosters a learning environment
Feedback could be enhanced. While I work efficiently with Clover as a partner in Mexico City, sometimes the information and requests are easier to manage with more concrete solutions. For the solution stopping us for e-learning, I appreciate the concept yet need more resources or courses in Mexico, preferably in Spanish. Certifications are easy, however, I require more real-world environments and instructors.
Pawel Augustyn - PeerSpot reviewer
Provides outstanding resource management and application security across multiple geographies
The most valuable features for me are stability, availability, and security, along with the ability to manage multiple features to secure my applications. The solution also monitors and blocks unconventional requests and maintains security efficiently. The scalability feature also allows me to manage and allocate resources dynamically without disrupting production traffic.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The DDoS protection is the most valuable aspect of the solution."
"The solution is very good at mitigating threats."
"It is a fast and secure DNS."
"Centralized, full-featured DNS."
"Easier http to https redirect using page rules"
"The tool is user-friendly."
"It is a fast and secure DNS."
"What I like best about Cloudflare is that my company can use it to trace and manage applications and monitor traffic. The solution tells you if there's a spike in traffic. Cloudflare also sends you a link to check your equipment and deployment and track it through peering, so it's a valuable tool."
"The solution has different options that can be used to differentiate DDoS attacks."
"Cloudflare Zero Trust Platform removes the risk of exposing the applications to the public."
"The simplicity of the solution is its valuable features as almost no effort was needed to learn the configurations. It is also one of the cheapest firewalls available in this category."
"Cloudflare DDoS mitigates DDoS attacks."
"I'm very satisfied with the environment and the dashboard."
"The best feature is rate limiting. If I'm expecting 500 visits per hour, Cloudflare will limit the requests if I suddenly get 50,000."
"It is a stable solution."
"The blocking feature is very good."
"The protection is very useful."
"The solution is very straightforward. The usability is great."
"Its performance and ease of use are valuable."
"The most valuable feature of F5 BIG-IP AFM is the iRules where I can customize the configuration."
"This product excells in every aspect from installation and the interface to providing superior network security."
"The decryption is great."
"The features of F5 BIG-IP Advanced Firewall Manager that have proven most effective in securing the network are significant."
"The product helps us provide security validation by protecting various applications from getting hacked."
 

Cons

"Cloudflare's free plan is limited to 5,000 records for their free plan. They should increase that. For example, if I create a domain called abc.com and a subdomain called a.abc.com, my record count will be two. I can make a maximum of 5,000 subdomains. However, if we use our own DNS hosted on another provider, there is no limit. Their free plan also lacks name server customization."
"Cloudflare could offer a better view or maybe dashboards of the main resources used in the client."
"It would be helpful if the solution could continue evolving to compete with the other solutions on the market."
"In the last two years, there has been a certain amount of downtime when using the VDM."
"Cloudflare does not have an on-premise solution. If they had different approaches they could be better suited to accommodate more customers, such as on-premise and hybrid deployments. For example, hybrid deployments would be useful where you could move the traffic from the enterprise to the cloud."
"It would be beneficial for us if Cloudflare could offer a scrubbing solution. This would involve taking a snapshot of my website and keeping it live during a DDoS attack, ensuring uninterrupted service for our users. DDoS attacks are typically short in duration, and having Cloudflare maintain the site's availability from its secure network would enhance the overall user experience. I would appreciate it if Cloudflare could consider implementing this feature. Many organizations already utilize similar capabilities in their CDN platforms, where a static snapshot of the web page is displayed during DDoS attacks. In terms of features, Cloudflare needs to enhance its resilience and stay more focused on adopting new technologies. For instance, solutions like F5 XC Box, Access Solution, and Distributed Cloud Solution have impressive features, and Cloudflare should strive to match and exceed those capabilities. There's a need for improvement in areas like AI-based DDoS attacks and Layer 7 WAF features. Cloudflare should prioritize enhancements in areas such as behavioral DDoS and protection against SQL injection attacks, considering the prevalent trend of public exposure to the internet for business reasons. Overall, Cloudflare needs to invest more in advancing its feature set."
"The documentation could improve for Cloudflare DNS."
"The solution could be more user-friendly."
"Cloudflare DDoS has poor technical support."
"The response time for support must be reduced."
"They don't have a person to provide support for customers using the solution under their free plan."
"When there are any dynamic changes in complex applications, the tool takes a lot of time, making its analytics-related area a major matter of concern where improvements are needed."
"The onboarding process can be improved a little bit."
"Cloudflare Zero Trust Platform needs to improve its documentation. It took time to do the implementation."
"Lacks a VPN feature to provide a secure connection to the data center."
"For the topic of improvement, providing some training material is one of my suggestions."
"The solution’s initial setup is not easy."
"The product is expensive."
"F5 could provide a distributed cloud version."
"The pricing of the solution could be a little bit better."
"F5 should increase its capability to prevent zero-day attacks. Having advanced technology similar to other vendors like Palo Alto for zero-day attack prevention would be valuable."
"NGINX, which F5 purchased, has room for improvement in its features, particularly its load balancing or application load balancing features."
"Deployment times vary according to the customer. It needs to be heavily configured. You need to look and you need to observe the behavior of the traffic before you can start configuring everything. It can take time."
"The web gateway feature could improve in F5 BIG-IP Advanced Firewall Manager (AFM)."
 

Pricing and Cost Advice

"The product's pricing is cheap."
"There are no additional costs beyond the standard licensing fees."
"When you compare Cloudflare DNS to other solutions, such as Akamai, the price is reasonable."
"I believe their performance has improved, but I'd like to refrain from discussing the pricing aspect related to the cloud. The pricing, in my opinion, could be simplified, and I think they should consider reevaluating the pricing for support, as it can be quite high. At times, this cost can make it challenging to choose CARFAGuard or opt for the support."
"A free version of the solution is available."
"The tool is a premium product, so it is very expensive."
"Cloudflare's pricing is not much higher and is good for middle-level organizations."
"I give the price a five out of ten."
"The prices are slightly expensive."
"My company has to make yearly payments towards the licensing costs attached to the solution. There are no hidden charges apart from the licensing costs of the solution."
"Cloudflare Zero Trust Platform's pricing is good."
"The price tag is no longer $200,000, but rather $300,000 to $400,000. It's twice."
"The solution is not that expensive."
"The solution's pricing lacks transparency."
"The pricing is somewhere in the middle. I would rate the pricing a seven out of ten."
"The pricing of the solution is cheap. The licensing cost is also very low. I rate the cost and pricing a three out of ten."
"We have purchased a five-year licensing package for the product."
"The product is expensive."
"It is somewhat on the expensive side although it is worth the additional cost."
"The solution is slightly on the higher priced side."
"As per pricing, I would not say cheap, but little higher than cheap, but not very expensive. So you can say kind of value for money solutions."
"We need to pay a yearly licensing fee for the solution."
"It's very expensive, and you pay extra for the models."
"F5 BIG-IP AFM is an affordable solution. There were not any additional fees other than the standard licensing."
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Top Industries

By visitors reading reviews
Computer Software Company
14%
Comms Service Provider
11%
Financial Services Firm
10%
Manufacturing Company
7%
Computer Software Company
15%
Comms Service Provider
11%
Financial Services Firm
10%
Manufacturing Company
6%
Financial Services Firm
16%
Computer Software Company
15%
Performing Arts
10%
Comms Service Provider
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business45
Midsize Enterprise8
Large Enterprise25
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise2
Large Enterprise10
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise5
Large Enterprise14
 

Questions from the Community

Which is the best DDoS protection solution for a big ISP for monitoring and mitigating?
Cloudflare. We are moving from Akamai prolexic to Cloudflare. Cloudflare anycast network outperforms Akamai static GR...
Which would you choose - Cloudflare DNS or Quad9?
Cloudflare DNS is a very fast, very reliable public DNS resolver. It is an enterprise-grade authoritative DNS service...
What do you like most about Cloudflare?
Cloudflare offers CDN and DDoS protection. We have the front end, API, and database in how you structure applications.
What do you like most about Cloudflare Access?
The tool also offers good scalability, and the dashboard, along with real-time analytics, is very good.
What is your experience regarding pricing and costs for Cloudflare Access?
The price of Cloudflare Access is the same as compared to Akamai, but I get better performance from Cloudflare. My co...
What needs improvement with Cloudflare Access?
Cloudflare Access has strong integration with Microsoft, among other platforms. However, when it comes to Kaspersky, ...
What is your experience regarding pricing and costs for F5 Advanced Firewall Manager?
The standard license is reasonably priced, but additional features like the WAF can be more expensive. There are plen...
What needs improvement with F5 Advanced Firewall Manager?
The appliance and features could be enhanced further, especially in terms of security. Some features like the WAF ( /...
 

Also Known As

Cloudflare DNS
Cloudflare Area 1 Email Security, Cloudflare Bot Management, Cloudflare Gateway, Cloudflare Zero Trust Platform, Cloudflare DDoS, Cloudflare SASE & SSE Platform
F5 AFM, F5 Advanced Firewall Manager
 

Overview

 

Sample Customers

Trusted by over 9,000,000 Internet Applications and APIs, including Nasdaq, Zendesk, Crunchbase, Steve Madden, OkCupid, Cisco, Quizlet, Discord and more.
23andMe
City Bank, Ricacorp Properties, Miele, American Systems, Bangladesh Post Office
Find out what your peers are saying about Cloudflare One vs. F5 BIG-IP Advanced Firewall Manager (AFM) and other solutions. Updated: September 2025.
868,759 professionals have used our research since 2012.