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Contentful vs Contentstack comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Contentful
Average Rating
8.6
Number of Reviews
22
Ranking in other categories
Web Content Management (4th)
Contentstack
Average Rating
8.2
Number of Reviews
10
Ranking in other categories
Digital Experience Platforms (DXP) (5th), AI Customer Experience Personalization (8th)
 

Mindshare comparison

Contentful and Contentstack aren’t in the same category and serve different purposes. Contentful is designed for Web Content Management and holds a mindshare of 1.5%, up 1.2% compared to last year.
Contentstack, on the other hand, focuses on Digital Experience Platforms (DXP), holds 2.2% mindshare, up 1.0% since last year.
Web Content Management Mindshare Distribution
ProductMindshare (%)
Contentful1.5%
Drupal9.1%
Adobe Experience Manager8.5%
Other80.9%
Web Content Management
Digital Experience Platforms (DXP) Mindshare Distribution
ProductMindshare (%)
Contentstack2.2%
Adobe Experience Manager11.5%
Liferay Digital Experience Platform10.6%
Other75.7%
Digital Experience Platforms (DXP)
 

Featured Reviews

Margaret  Thatcher - PeerSpot reviewer
Production Manager at Unilever
Content workflows have become faster and empower non-technical teams to update pages independently
Contentful makes it easier for non-technical teams to update content by providing organized, flexible data models with support for a variety of data types and content editors such as WYSIWYG form fields and raw text areas. It has great built-in versioning features with history and draft states, so it is easy to make updates and revert when needed. Some of the best features that Contentful offers include organized, flexible data models with support for a variety of data types and content editors such as WYSIWYG form fields and raw text. Contentful has great built-in versioning features with history and draft states, making it easy to make updates and revert when needed. Additionally, it has a very intuitive user interface and good support for multiple spaces, which can be helpful for companies that need separate projects for development, staging, and production. It is also very cost-effective and powerful, and it keeps a history of changes made to the content easily. The versioning and multiple spaces features of Contentful have helped my team manage content effectively, as we leverage Contentful's headless CMS capabilities to easily build a static website using modern technology such as GatsbyJS and ReactJS, making it an ideal solution for small businesses and startups seeking a low-maintenance approach. It is a very scalable tool. Contentful has positively impacted my organization as it is very scalable, can be used by any size of organization, and is a very cost-effective tool. It helps us save cost, especially when dealing with a lot of content compared to other alternatives. Its intuitive design facilitates seamless updates of photos and written content while providing the ability to revert changes when necessary. It has been a very good tool because I am able to spend less time maintaining websites, and my clients spend less time worrying about their site crashing or being hacked. This tool has allowed me to be much more flexible with the types of front-end technology I can use. Since it is very easy to use for all types of technical users, there is no time wasted. It enabled rapid project delivery and low-cost projects for my organization. Since adopting Contentful, we have seen an increase in sales and marketing from 45% to 65%. More work is delivered due to reusability and other features within a shorter time and with less manual effort.
Gilberto Gonzales - PeerSpot reviewer
Senior Project Manager at Honeywell
Flexible content workflows have transformed how our team updates seasonal messaging in real time
Overall, we have used Contentstack to great effect as our headless CMS. We have it connected to our custom UI, and it allows us to update basically in real time with updates reflecting on the site within seconds. The best features Contentstack offers are extremely flexible to our needs, meets all our use cases, easy to use, and the UI is very intuitive. It is easy for the whole team to manage content, and support is helpful and responsive. The flexibility and intuitive UI of Contentstack help meet all our use cases in our organization. The UI is very intuitive and user-friendly, making it very easy to use, even for new users who find it very easy to navigate. Additionally, Contentstack has continuous product improvement and enables us to build and architect content through the use of their easy-to-use software and user interface. Contentstack has positively impacted our organization by saving time deploying content and allowing our team members to manage content, thereby getting time to market faster. Precisely, we have been able to save 30 to 45 percent of our time. Also, having a rich partner network has improved the speed to adopt new functionality. The administration application is very user-friendly and does not require a lot of ramp-up for users, which has also decreased the time it takes to get content deployed.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Contentful offers great features such as various plugin options, an excellent preview option, scheduling, and workflows, making it simple to create, author, and publish content efficiently with an intuitive interface."
"Since adopting Contentful, we have seen an increase in sales and marketing from 45% to 65%."
"Contentful has impacted my organization positively because it has been a game changer since we started using this tool."
"The best features Contentful offers are its APIs and how easy it is to integrate them."
"Contentful has positively impacted my work because I have people browsing Google and because I use SEO as well, and my articles are indexed and written by me, people come and read them, and the most valuable part is that some people find them attractive and actually read about topics like the difference between chatbots or agents, what is a chatbot, what is fine-tuning, or remote work, which are quite important looking at the market right now."
"Contentful has been affecting us positively."
"Contentful has positively impacted my organization by facilitating faster campaigns for marketing content, reducing the dev workload, and shortening the time to market, with no hard-coding of content, a clean API-based architecture, and reusable components."
"Contentful has impacted my organization positively because the business is able to change the content without the help of a developer, and they can make a deployment very easily."
"The best feature Contentstack offers is that it is easy to use."
"Contentstack has impacted my organization positively by helping us to deliver an application with a very good quality in terms of how it looks and feels."
"Contentstack has created an impact of quick access to a non-tech person to add the properties right away and to work on their own personalized marketing campaigns and other aspects."
"Overall, we are really happy with Contentstack as it has made our content work faster, easier, and more organized."
"Contentstack has saved time and improved efficiency, and compared to other products, it is cost-effective and not expensive."
"Contentstack has positively impacted my organization because we can work with massive product SKUs, and we can now quickly use or reuse components, add products, and do bulk updates."
"Contentstack is a great tool; the service helped us stay on track with our headless launch and deliver on time, and we are beyond happy with the service provided and still being provided."
"The ease of use, which I mentioned as the best part, is especially highlighted by the clean UI and predictable UX of Contentstack, as there is not too much information on the screen at the same time that can confuse the users."
 

Cons

"There were challenges because when I was creating a solution, I didn't know Contentful very well. I found a lot of problems with types and matching in TypeScript types with the fields I was using and with the API and the full module."
"There was no return on investment. It was very expensive to implement all the needed specialties a company needs for its public publish strategy, to publish the content in different countries, different markets, and different languages."
"Contentful has not helped my organization or our customers achieve any measurable benefits, such as saving time or improving workflows, as we have not measured that."
"Contentful needs to be improved for migration, not only for migration, but from lower to higher environments as well, as the schema diffs and everything are not working as expected."
"Contentful can improve by addressing one technical issue regarding the creation of builds."
"I have seen a return on investment with fewer employees needed and time saved, but the money costs are quite high."
"However, I find that the licensing can be frustrating, especially for smaller organizations."
"Sometimes the linking is challenging. If you are using too many links, then it is actually making the application deployment time longer, so Contentful needs to figure out a way to solve that problem."
"For improvement, I want to clear the cache for the pages, as Contentstack does not provide a default way of invalidating the cache."
"It is good, but not great. For something like eighty percent of my set of tasks, I can scale based on the background we have with Contentstack."
"I noticed that sometimes it takes time, and I am not sure about the server side, as it may not be responding."
"While Contentstack has great features, it is a bit expensive, and there is a learning curve involved for complex content models."
"We are more worried about the pricing. For example, somebody who is a tech person trying to integrate based on the events finds it a little bit more not so accessible."
"The API, specifically the Content Delivery API, can be a bit tricky sometimes."
"Contentstack is much more complex and advanced technology. I think there are still some UI improvements which can be done to simplify the work."
"I think Contentstack can be improved with a more appealing user design because it seems too bland."
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Top Industries

By visitors reading reviews
Financial Services Firm
14%
Construction Company
14%
Manufacturing Company
11%
Outsourcing Company
11%
Financial Services Firm
18%
Manufacturing Company
18%
Construction Company
14%
Outsourcing Company
12%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business14
Midsize Enterprise2
Large Enterprise18
By reviewers
Company SizeCount
Small Business3
Midsize Enterprise2
Large Enterprise21
 

Questions from the Community

What is your experience regarding pricing and costs for Contentful?
Setup cost and pricing are handled by our organization's admin team. Currently, I do not have much information on this.
What needs improvement with Contentful?
I would prefer a model where template changes are stored locally in the browser or somewhere as an incomplete draft. If there is an explicit save or create draft action, that would make it easier w...
What is your primary use case for Contentful?
I have been using Contentful for around two to three years. Initially, we used Contentful as our CMS. From there, we transitioned from using it as a basic CMS to extensively using it for all the fe...
What is your experience regarding pricing and costs for Contentstack?
I do not have an idea about pricing, setup costs, or licensing as I am a developer and not the owner, so I do not have that information. High-level managers would know those details.
What needs improvement with Contentstack?
Contentstack can be improved, but I do not see anything that needs improvement because it is already a good CMS.
What is your primary use case for Contentstack?
My main use case for Contentstack is to update the content of websites. When working with a company that wanted to change the content of their website pages, I have changed the text, the assets, an...
 

Overview

Find out what your peers are saying about Adobe, Wordpress, Microsoft and others in Web Content Management. Updated: October 2026.
920,574 professionals have used our research since 2012.