

ServiceNow Cloud Observability and Cribl compete in cloud monitoring and data management. Cribl offers unique features that may justify a premium spend, while ServiceNow Cloud Observability has advantages in pricing and consistent support quality.
Features: ServiceNow Cloud Observability provides comprehensive monitoring capabilities, seamless integration within its ecosystem, and performance analytics. Cribl offers powerful log data processing and routing capabilities, the ability to handle high volumes of diverse data types, and data manipulation features that optimize storage needs.
Room for Improvement: ServiceNow Cloud Observability could enhance its flexibility in deployment options, expand its data handling capabilities, and improve real-time data manipulation. Cribl can work on reducing costs, improving ease of use for new users, and further simplifying its UI for better user experience.
Ease of Deployment and Customer Service: ServiceNow Cloud Observability offers straightforward deployment for enterprises using other ServiceNow offerings and is known for strong customer support. Cribl provides flexible deployment for diverse environments and hands-on customer service, which benefits those needing tailored assistance.
Pricing and ROI: ServiceNow Cloud Observability’s pricing model is appealing with favorable ROI, particularly for users within the ServiceNow ecosystem. Cribl has higher potential costs but offers significant ROI for those requiring advanced data processing, reflecting its specialized features for robust data management.
| Product | Market Share (%) |
|---|---|
| Cribl | 1.2% |
| ServiceNow Cloud Observability | 0.6% |
| Other | 98.2% |


| Company Size | Count |
|---|---|
| Small Business | 9 |
| Midsize Enterprise | 5 |
| Large Enterprise | 18 |
Cribl offers advanced data transformation and routing with features such as data reduction, plugin configurations, and log collection within a user-friendly framework supporting various deployments, significantly reducing data volumes and costs.
Cribl is designed to streamline data management, offering real-time data transformation and efficient log management. It supports seamless SIEM migration, enabling organizations to optimize costs associated with platforms like Splunk through data trimming. The capability to handle multiple data destinations and compression eases log control. With flexibility across on-prem, cloud, or hybrid environments, Cribl provides an adaptable interface that facilitates quick data model replication. While it significantly reduces data volumes, enhancing overall efficiency, there are areas for improvement, including compatibility with legacy systems and integration with enterprise products. Organizations can enhance their operational capabilities through certification opportunities and explore added functionalities tailored towards specific industry needs.
What are Cribl's most important features?Cribl sees extensive use in industries prioritizing efficient data management and cost optimization. Organizations leverage its capabilities to connect between different data sources, including cloud environments, improving both data handling and storage efficiency. Its customization options appeal to firms needing specific industry compliance and operational enhancements.
ServiceNow Cloud Observability is a comprehensive platform designed to enhance visibility, control, and performance monitoring of your IT infrastructure and applications. It seamlessly integrates log management, trace management, metrics monitoring, and infrastructure monitoring in real-time, leveraging AI and machine learning for automated tasks and actionable insights. With benefits including improved visibility, faster incident resolution, enhanced application performance, simplified IT operations, and reduced costs, this cloud-native solution is ideal for businesses of all sizes with complex IT infrastructures. It integrates seamlessly with ServiceNow IT Operations Management (ITOM), supports OpenTelemetry standards, and provides AI-powered insights along with pre-built dashboards and reports.
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