Datto Cloud Continuity vs Rubrik comparison

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Datto Cloud Continuity

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Executive SummaryUpdated on Oct 15, 2024

Datto Cloud Continuity and Rubrik compete in the data protection and management space. Rubrik appears to have the upper hand due to its comprehensive features, despite Datto Cloud Continuity's competitive pricing.

Features: Datto Cloud Continuity features efficient automated solutions for incremental backups and image-based recovery. Rubrik offers instant recovery, data encryption, and extensive API integrations, making it ideal for complex enterprise environments.

Room for Improvement: Datto Cloud Continuity could enhance its data restoration ease and improve system communication with servers. Rubrik could benefit from a simpler initial setup, enhanced options for Oracle Database backup, and improved cloud archival speed.

Ease of Deployment and Customer Service: Datto Cloud Continuity is easy to deploy with strong customer support, fitting businesses needing quick implementation. Rubrik's deployment is more complex due to its capability scope but offers high-quality customer service to aid the process.

Pricing and ROI: Datto Cloud Continuity is cost-effective with a promising ROI, appealing to budget-conscious businesses. Rubrik, though pricier, provides significant ROI through feature depth and scalability, making it attractive for businesses focused on investment returns.

To learn more, read our detailed Datto Cloud Continuity vs. Rubrik Report (Updated: October 2026).

Datto Cloud Continuity vs. Rubrik

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Datto Cloud Continuity

Ranking in Cloud Backup

39th

Ranking in Disaster Recovery (DR) Software

27th

Average Rating

8.0

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Rubrik

Ranking in Cloud Backup

5th

Ranking in Disaster Recovery (DR) Software

9th

Average Rating

9.0

Reviews Sentiment

7.4

Number of Reviews

Ranking in other categories

Backup and Recovery (4th)

Mindshare comparison

As of November 2026, in the Cloud Backup category, the mindshare of Datto Cloud Continuity is 1.1%, up from 1.1% compared to the previous year. The mindshare of Rubrik is 3.6%, down from 7.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Cloud Backup Mindshare Distribution
Product	Mindshare (%)
Rubrik	3.6%
Datto Cloud Continuity	1.1%
Other	95.3%

Cloud Backup

Featured Reviews

TrevorSmith

Assistant Director, Network Operations at Premier Marine Insurance

Provides enterprise-level protection from ransomware attacks

Speaking about how the product is deployed in my company's business operations, I would say that it is an appliance with a critical infrastructure. In terms of data protection capabilities, the tool's ability to boot a device and have a separate network has saved the day for many of our company's clients who use the solution. If you have a collection of old servers, and if one of the old servers dies, you could be dead in the water if you cannot locally boot a server. Even the new gears in place can have an issue if people are not spending money on robust hardware tools, and replace them. It is necessary to have the local boot options if and when you have a hardware issue. The product brings the most value in the area of virtual boot when it comes to disaster recovery since it can boot up a version of the server from before an incident, which is helpful and allows your company to have a lower RPO or recovery point objective. It makes a big difference if you can have an RPO in hours rather than in days. The image-based backup functionality has revolutionized and impacted our company recovery time objectives since we deal in hours and not in days. The interface of the product is intuitive. I like the product's functionality that provides the ability to see everything at a glance, along with the alerting feature. Maintenance is required since certain drives die at times. In general, maintenance is required to deal with dead RAMs and hard drives. The former clients with small offices and the old Linux servers that used to die in production used to boot such servers with the help of Datto Cloud Continuity. The aforementioned process allows the clients to continue running their business while buying time to get replacement hardware, making a big difference that helps them reduce potential data loss or downtime. The local boot provided by the product saved the day for many of our company's clients. I recommend the product to those who plan to use it. Though the tool is not inexpensive, it provides enterprise-level protection from ransomware. I rate the overall tool a nine out of ten.

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reviewer2588997

Senior Technical Support Engineer at a tech services company with 10,001+ employees

Reliable automated backups have protected critical databases and simplified recoveries for our operations

Portal identity management should improve. We end up losing people's identity, which was not sufficient enough to read the events. That was the only place I could see for improvement. They keep changing the layouts and descriptions, giving the user confusion if they have not used it for maybe three months. When they come back, the interface is changed. They lost the legacy support, and it is not consistent. Some of the options for the restore give a very hard time for the engineer if they come back after three months to use it because the phrases have changed completely. That is why they were not able to select whether they should select this option or should select another option. Where it comes from, the documentation we gave them does not match anymore. That was a challenge.My consultation part was about how to integrate the technology with each other for the platform or storage or database. I did not deal with any price metrics or scaling the storage. I have no idea about the pricing part. I never joined any meetings or any documents to disclose the pricing. It was quite good in general. Recently, in March 2025, they did a new update which enabled them to update their agents remotely and built in, in-place mode. That is bringing the cybersecurity perspective. That was a big challenge. I said it is a challenge, but I do not know because I left the company, so I am not sure if cybersecurity addressed the solution. Rubrik support is usually very accommodating and very flexible. I am not sure, but the last challenge I saw was that.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The recovery time objective and recovery point objective were most valuable. It was easy to use, and it was easy to recover a file. I was the head of sales and a product evaluator for an MSSP, so I never had to deal with recovery from ransomware. However, I was confident that if ransomware had occurred, I would only lose a maximum of 59 minutes of data. The files were encrypted."

"The platform provides a faster backup process."

"They are laser-focused on bringing forth proven protection technologies and stopping cybercriminals from being able to breach, break, steal, or compromise your data."

"The solution's reliability is one of its most valuable features...It is a very stable solution."

"When you compare it to other systems that require a fat client to be installed or to have several VMs setup just to configure the system, Datto stands head and shoulders above."

"For local backup, it works well."

"The product's initial setup phase is easy."

"The data recovery of the solution is very good."

More Datto Cloud Continuity pros

"We had some VMware issue as VMware did some changes on the AHCI drivers. Rubrik saved our environment those times."

"The tech support is extremely helpful."

"The implementation process is straightforward with simple clicks, cluster implementation, discovery, and adding components."

"Rubrik has the best vendor support that I've dealt with; they're probably the best, they're the most knowledgeable, they're the most respectful, they call a lot better, and they will follow through to the end."

"Easy, no need to worry about managing backup jobs."

"The most valuable feature is the Instant Recovery, where we can restore a VM or SQL database or any server or application, and have it up and running on their appliance within a few seconds."

"Rubrik has led to improvement by reducing the amount of failed backups, leading to a reduced workload in IT operations."

"Rubrik's immutability feature ensures the security of our backups by preventing unauthorized alterations. The most effective feature for simplifying our data backup processes is the ability to perform on-demand or scheduled backups and restores, which greatly enhances manageability. The security and compliance features have had a positive impact on our data management practices. We utilize Rubrik not only for virtual machine backups but also for backing up approximately twenty terabytes of unstructured data, including file shares and documents. This allows users to easily restore deleted documents using the Soft Delete feature, depending on the backup frequency."

More Rubrik pros

Cons

"Datto's only shortcoming is RMM. They have a portal-based connection service like ConnectWise, but it does backups and keeps things running. Datto purchased Backupify and Kaseya bought Datto. If they upped the ante in their RMM, I could see them dominating the MSP space. At the end of the day, MSPs are responsible for networks, software, devices, and backup. Datto covers all these functions so they could offer a turnkey MSP solution."

"At the time I was using it, I would've focused more on signatures of malicious software in the cloud. I love Datto, and I know they're on the right path, but I probably would've focused more on the operating system update management. When you go from the desk to the cloud or from the server room to the cloud, everything changes. Everything is different. You're not in control of your servers anymore. It is from the Active Directory management perspective and not from the perspective of zero-day attacks or other similar things. At the time, more focus on zero-day attacks and business email compromise (BEC) would've been a better protection factor than just educating about how many of these attacks have occurred."

"They are now providing the device instead of selling it, while wanting their users to sign a three-year contract, and this is something which my clients don't like...I dislike the fact that signing a three-year contract is required."

"At the time I was using it, I would've focused more on signatures of malicious software in the cloud."

"To better integrate compatibility with other operating systems, in addition to Windows Server."

"I don't have any feedback to provide in terms of features that may be lacking."

"The product's scalability features could be even better."

"Right now the appliances have a functional limit of 50 protected servers each."

More Datto Cloud Continuity cons

"It needs more storage array integration options and an easier restore for files that download using a browser."

"Initially, we encountered compatibility challenges with some of our technologies."

"The integrated reporting is not really that nicely built."

"There are some features to improve on in Rubrik. For instance, they should have a tool where we can integrate with our SAP HANA. Directly from the HANA studio, we should be able to do a backup. That's what I'm looking forward to in the future."

"Lacks availability in a NFR format of virtual appliances to test them in public cloud environment."

"With Windows, it is difficult to configure Oracle Database."

"Some of the areas that need improvement are the user GUI (multi-tenancy) and the promised Rubrik Edge solution, which will allow customers to back up their physical devices in our cloud."

"Portal identity management should improve."

More Rubrik cons

Pricing and Cost Advice

"As the company grew from business continuity—or what used to be called business BCDR—they brought on services. Certain services, such as SaaS protection, were a value-add, but you would expect to pay for them. They are not going to be free. It is just the life that you live when you're evaluating software vendors, partners, etc. There is going to be some form of a base offering, and then there are going to be different tiers that you need to get up to a better level."

"I rate the product price an eight on a scale of one to ten, where one is low price and ten is high price."

"We are on an annual license to use Rubrik and it is priced well."

"Due to this effective, faster backup and recovery solution, we are now able to focus on other creative tasks to meet our entire pipeline. So, we have seen ROI in terms of the improvement of productivity in our team. We save around one million dollars a year."

"Rubrik is fairly priced."

"When we compared the overall costs, Rubrik was cheaper because the engineering and operational side required FAR LESS dedication. So, all in all, they actually were cheaper than the competition."

"Rubrik is an all inclusive price. No additional implementation costs or licencing."

"There are additional costs like maintenance, and there are some features on their central management piece that don't come with our licensing."

"The solution is expensive for small businesses."

"Rubrik is an expensive solution."

More Rubrik pricing and cost advice

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Top Industries

By visitors reading reviews

Manufacturing Company

11%

Outsourcing Company

10%

Construction Company

Comms Service Provider

Financial Services Firm

12%

Manufacturing Company

Healthcare Company

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	8
Midsize Enterprise	1
Large Enterprise	1

By reviewers
Company Size	Count
Small Business	23
Midsize Enterprise	21
Large Enterprise	56

Questions from the Community

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Which would you choose - Rubrik or Veeam Backup & Replication?

Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...

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What do you like most about Rubrik?

It's easy to manage and has an innovated solution.

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What is your experience regarding pricing and costs for Rubrik?

Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.

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Comparisons

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Compared 8% of the time

Veeam Data Platform vs Datto Cloud Continuity

Compared 7% of the time

Acronis Cyber Protect vs Datto Cloud Continuity

Compared 5% of the time

Infrascale Backup & Disaster Recovery vs Datto Cloud Continuity

Compared 5% of the time

Carbonite Server vs Datto Cloud Continuity

Compared 2% of the time

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Commvault Cloud vs Rubrik

Compared 8% of the time

Cohesity DataProtect vs Rubrik

Compared 6% of the time

Veeam Data Platform vs Rubrik

Compared 6% of the time

Dell PowerProtect Data Domain vs Rubrik

Compared 4% of the time

HPE Zerto Software vs Rubrik

Compared 3% of the time

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Product Reports

Datto Cloud Continuity

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Also Known As

Datto Cloud Continuity for PCs

No data available

Overview

Datto Cloud Continuity offers a reliable, user-friendly platform for data protection and disaster recovery, focusing on quick backup processes and scalable solutions, ensuring managed service providers are well-equipped against ransomware threats.

Datto Cloud Continuity is designed for backup, disaster recovery, and ransomware prevention. It efficiently manages backups and VM operations through an intuitive web interface. Its compelling data recovery capabilities and competitive pricing make it a valuable choice for MSPs. While the platform exhibits scalability and resilience, improvements are needed in Hyper-V integration, agent reliability, and cloud recovery options. Its pricing model and recovery duration could be optimized. Further enhancements in integration with operating systems and cybersecurity practices are suggested for broader appeal, along with stronger RMM features.

What are the key features of Datto Cloud Continuity?

Web Interface: Simplifies management of backups and VM operations.
Data Recovery: Efficient data recovery processes bolster confidence.
Scalability: Designed to handle growing data needs.
Ransomware Protection: Limits maximum data loss to 59 minutes.

What benefits should users expect in Datto Cloud Continuity reviews?

User Confidence: Built from quick backup and efficient recovery.
Competitive Pricing: Offers cost savings against potential threats.
Device Integration: Links services with ease for MSPs.
Support Attention: Ensures reliable customer support and assistance.

In industry environments managed by ConnectWise, Datto Cloud Continuity acts as a critical part of network operations, ensuring consistent backups of end-user devices and leveraging cloud synchronization for secure storage. Evaluated by companies for cost-effectiveness based on asset value and risks, it functions as a security hub, offering protection against vulnerabilities, including hardware failures.

datto

Rubrik offers instant recovery and intuitive web interface for seamless data backup in cloud and on-premises environments. It prioritizes security with features like ransomware detection and immutable backups, supporting platforms such as VMware and Oracle for effective disaster recovery.

Rubrik is recognized for its automation capabilities, facilitating SLA management and policy integration. Its API-centric architecture allows for extensive customization and seamless integration. Robust security measures, including ransomware protection, enhance data integrity. Organizations benefit from features like Live Mount and CloudOut, which support rapid data recovery across various environments. Despite its strengths, improvements in integration for complex systems, advanced reporting, and pricing competitiveness are necessary.

What are Rubrik's key features?

Instant Recovery: Restores virtual machines and databases in seconds.
Intuitive Interface: Streamlines user interaction for ease of use.
Automation: Enables seamless SLA management and policy integration.
API-Centric Design: Facilitates customization and integration.
Robust Security: Offers ransomware detection and immutable backups.
Archival Functionality: Manages data storage efficiently, optimizing costs.

What benefits should you look for in reviews?

Data Protection: Confidence in data integrity and ransomware security.
Cost Optimization: Efficient data storage management reduces expenses.
Rapid Recovery: Swift restoration capabilities minimize downtime.
Regulatory Compliance: Supports adherence to data protection standards.

In industries like finance and healthcare, Rubrik's implementation ensures critical data is safeguarded against threats while enabling rapid backups and recovery. By supporting platforms like VMware and Microsoft, it aids in sustaining operational continuity, meeting compliance requirements, and managing long-term data storage efficiently.

Sample Customers

Information Not Available

Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics

Datto Cloud Continuity vs. Rubrik