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DDN IntelliFlash vs Pure Storage FlashArray comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
14th
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
35
Ranking in other categories
NVMe All-Flash Storage Arrays (6th)
DDN IntelliFlash
Ranking in All-Flash Storage
29th
Average Rating
7.6
Reviews Sentiment
5.9
Number of Reviews
12
Ranking in other categories
NVMe All-Flash Storage Arrays (12th)
Pure Storage FlashArray
Ranking in All-Flash Storage
4th
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
199
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of July 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, up from 0.8% compared to the previous year. The mindshare of DDN IntelliFlash is 0.5%, up from 0.5% compared to the previous year. The mindshare of Pure Storage FlashArray is 6.5%, down from 7.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage
 

Featured Reviews

Eugene Hemphill - PeerSpot reviewer
Helps to save money and resources with the data compression feature
One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.
Anil Rahulwar - PeerSpot reviewer
Good customer service and support and suitable for large environments
It is very easy to install. Users don't need to remember anything while deploying IntelliFlash because everything will be taken care of by tech support. They can easily modify the installation or change the password with the help of the tech support. It is very easy to integrate IntelliFlash with other solutions. We have plugins that can be integrated with other solutions. It will require maintenance. It is the same as any other storage solution: updates and upgrades, firmware upgrades, and drive upgrades.
Nabeel Sayegh - PeerSpot reviewer
Supercharges enterprise storage by way of highly optimized hardware, comprehensive data management and a feature rich interface.
During their early years, I was a member of Pure's Customer Advisory Board. In addition, when we first adopted Pure, they did not have replication GA yet. We got into their beta testing program and help them work out certain issues with that technology. One weakness I can say the array has, still to this day, is limited control on scheduling snapshots. Depending on the type of replication schedule you are building, you may or may not have control on specifying the start time of a given replication schedule. This is not a very big problem in the grand scheme of things, but something nonetheless that has bothered me about the scheduler in general. Another area for improvement would be automatic host alias creation. Other platforms such as EMC Unity/PowerStore will automatically detect the host name, create a alias for it and associate the logged in HBA's to it. Pure does not do this for you and as a result, requires manual configuration. This can be very time consuming especially when you are deploying a large number of new servers.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The tool's valuable features are speed, security, data compression, and reliability. Its data compression feature is the best that we have ever seen. It helps us to save money and resources."
"The Pure1 component is most valuable at this point in time when comparing it with EMC. Pure1 is where you can have your diagnostics in the cloud, so you can look at things from your mobile phone."
"One of the best features is the support, which is excellent."
"Offers excellent features like efficient data reduction, a reliable SafeMode, and a great support model for continuous assistance and updates."
"The latency is good."
"The most valuable features of Pure FlashArray X NVMe are its superior performance compared to other flash tiers, as well as its ease of use, with an intuitive user interface that is simple to deploy and use."
"The most valuable feature of this solution is reliability."
"It offers competitive performance, and the Evergreen storage model of Pure fits well with my organization."
"It provides a combination of all the protocols that you need, without losing deduplication and compression."
"High performance and ease-of-management are the most valuable features."
"EasyTier/hotcaching: Valuable because it allows greater performance than standard SAS disks"
"The initial setup is straightforward."
"It has reduced our electricity usage by reducing the amount of disks needed for the virtual environment."
"It's very fast. We were seeing read latencies of less than one millisecond. It is robust."
"Data Compression: Up to 80% space reduction in the database"
"It performed great originally, and when it performed great, it was awesome."
"The most important feature of any storage array is its reliability, measured by its uptime."
"Pure gives us better compression, it's easier to manage, a lot less hands-on."
"Because of the encryption, we have different storage and the encryption can go over both."
"Pure Storage FlashArray has significantly improved our data center performance. It handles high workloads efficiently, providing better performance in the environment. With increased storage capacity, it has led to improved overall system performance. The tool's technology is a standout feature. It has helped me reduce storage costs by 15 percent."
"It gives us capacity planning."
"Remote assist is a valuable feature that supports customers and engineers in troubleshooting and resolving issues, allowing for easy problem identification and repair."
"It upgrades in place which means we'll be using it well into the future."
"It simplifies the overall management. We don't have to worry about storage anymore."
 

Cons

"I want to see Pure Storage not only be for fast storage, but I want to see it be for the entire data center."
"Our use cases require more multi-tenant capabilities and additional VLAN interfaces for separating different customers. We currently use it to provide storage, sometimes shared storage, to different customers, but it is less flexible in comparison to a dedicated solution."
"Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics should not incur extra charges."
"In the next release, I would like to see real-time analytics for further insight into consumption models."
"The software layer has to improve."
"The tool's pricing is higher than competitors."
"The UI for this solution needs to be improved."
"It's more multi-tenant functionality in their Pure1 manage portal that is lacking."
"Snapshots are not as easy to access as on a NetApp device."
"Performance is horrible now. Our original intent was to buy new storage in about two years. But since it became a critical urgency for us, we decided to purchase a new one in two or three months."
"We had just one small stability problem with power flapping and it did not start up again automatically. We had to access service ports and manually restart the storage processors."
"It's somewhat scalable, but maybe not so much as some of the competition."
"In future releases, I look forward to more AI features."
"Technical support is bad. It'd grade them at 30% or 40%. The response time is terrible."
"They need to offer better integration for a virtual platform to enable you to create hyper-converged solution."
"In the proxy section you can’t choose a user account and password, so it is not allowed at the moment to go out, if customer has such constellation."
"From a scalability perspective, it is a very small storage solution, so it's not very expandable."
"Areas for improvement would be the financial operations. In the next release, I would like to see a NAS protocol included."
"It is way in excess of what we need. If anything, we could see a bit more speed. I'm just comparing it with what some of my colleagues who are implementing their own systems do."
"We've had it in place for about a year and a half and have had zero complaints, other than that box-to-box replication is not encrypted."
"This product has only two active controllers, whereas other solutions can have more. This is something that needs to improve."
"When creating a support case, visibility should be extended to others involved in assisting."
"There are a lot of things to improve."
"I would like to see them lower the costs."
 

Pricing and Cost Advice

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."
"Given its price, Pure is not the first option."
"As far as the licensing costs, everything is included in the license."
"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."
"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."
"The support cost per array is about $20,000 a year for 24/7 support."
"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."
"We pay approximately $50,000 USD per year in licensing fees."
"I think we pay around 100 grand per year for three arrays or four arrays."
"I recommend the full bundle software in order to have all the functionality. It is more expensive to purchase it one by one."
"When you are paying more than you were paying for the storage space, you'd like the cost to be less. If they could get into the spinning disk kind of cost, that would be it."
"The price-to-performance is good. I looked at Pure about three to four years back, but the price-to-performance wasn't right for us. Now, it's right."
"I think that the pricing is less expensive compared to other standard products in the market today. Even the support contract and maintenance services cost less when compared to market-leading products like EMC."
"There is an annual or perpetual license required for this solution."
"We consume it as a service, and that's actually something we really like, or at least I really like from the technical perspective. That's because it means there is no hassle when we need to upgrade arrays to add capacity. We just interact directly with technical counterparts, and we say, "Hey, we're filling up," and they say, "All right, here's another data pack." They ship it in, and we install it. So, the as-a-service model has worked very well. Given the outstanding data reduction rates, it has improved our profitability because we're selling allocated volumes as part of the cloud service or recovering those costs from our tenants. It is very efficient, but that has offset the premium price. It started out that way, but over time, as we've added capacity, the price per gig has gone down a lot because we have a lot of it."
"Pure Storage FlashArray is expensive."
"We lost a lot of customers because we couldn't compete on price with other vendors."
"The price, in general, is around $100,000, however, I know it costs more."
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Top Industries

By visitors reading reviews
Computer Software Company
15%
Financial Services Firm
11%
Manufacturing Company
10%
Government
6%
Computer Software Company
14%
Real Estate/Law Firm
11%
Manufacturing Company
10%
Government
7%
Educational Organization
19%
Computer Software Company
15%
Manufacturing Company
10%
Financial Services Firm
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What needs improvement with Pure FlashArray X NVMe?
Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...
What is your experience regarding pricing and costs for IntelliFlash?
It is a bit cheaper than other products, 10% to 20% cheaper.
What needs improvement with IntelliFlash?
DDN IntelliFlash should improve in terms of sales. In future releases, I look forward to more features about AI and M...
What is your primary use case for IntelliFlash?
We use IntelliFlash products for larger environments, like Qatar Airways. They have large scalability and use more th...
Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What do you like most about Pure Storage FlashArray?
We consume less physical storage because of the solution’s deduplication and compression.
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I don't have the billing details right now, but the pricing is high.
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
Tegile, IntelliFlash N-Series, IntelliFlash T-Series, IntelliFlash HD-Series
No data available
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Bank of Stockton, Barnsley College, Boyes Turner, Brigham Young University
Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Find out what your peers are saying about DDN IntelliFlash vs. Pure Storage FlashArray and other solutions. Updated: June 2025.
860,592 professionals have used our research since 2012.