Dell PowerMax vs NetApp AFF C-Series comparison

Dell Technologies and NetApp are both solutions in the All-Flash Storage category. Dell Technologies is ranked #6 with an average rating of 8.8, while NetApp is ranked #29 with an average rating of 8.0. Dell Technologies holds a 4.8% mindshare in AFS, compared to NetApp’s 0.5% mindshare. Additionally, 97% of Dell Technologies users are willing to recommend the solution, compared to 100% of NetApp users who would recommend it.

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Executive SummaryUpdated on Nov 30, 2025

Dell PowerMax and NetApp AFF C-Series compete in the storage solutions category, both known for high performance and scalability. NetApp AFF C-Series has the upper hand with its superior feature set and perceived ROI.

Features: Dell PowerMax focuses on high-capacity scalability, robust security, and data protection. It enhances performance with AI-driven operations. NetApp AFF C-Series distinguishes itself with cloud integration, efficient data management, and strong deduplication, which is appealing to organizations that prioritize operational efficiency.

Ease of Deployment and Customer Service: Dell PowerMax provides straightforward deployment with extensive support, ensuring smooth integration. It has a well-defined implementation framework. NetApp AFF C-Series offers a flexible deployment model with accessible support, although integration may need additional expertise, allowing adaptability for specialized environments.

Pricing and ROI: Dell PowerMax is recognized for competitive pricing, offering robust benefits and quicker ROI with a lower setup cost. NetApp AFF C-Series requires a higher initial investment justified by advanced features and long-term benefits, leading to perceived greater ROI over time.

To learn more, read our detailed Dell PowerMax vs. NetApp AFF C-Series Report (Updated: February 2026).

Buyer's Guide

Dell PowerMax vs. NetApp AFF C-Series

February 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of February 2026, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 1.5%, up from 0.7% compared to the previous year. The mindshare of Dell PowerMax is 4.8%, up from 4.0% compared to the previous year. The mindshare of NetApp AFF C-Series is 0.5%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage Market Share Distribution
Product	Market Share (%)
Dell PowerMax	4.8%
Pure FlashArray X NVMe	1.5%
NetApp AFF C-Series	0.5%
Other	93.2%

All-Flash Storage

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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Gouranga Maiti

Sr. Project Manager IT at ITC Ltd

High‑performance all‑flash storage has transformed data warehousing and reporting speed

The features of Dell PowerMax that I find most valuable so far include its all-flash capability, along with its performance, reliability, and efficiency. Additionally, it has snapshot-level features that allow me to take snapshots or backups within only a few seconds. There is no need to wait long, and unnecessary high bandwidth used for backup does not occur because I can take the whole snapshot backup within a fraction of a second. I have used the deduplication feature of Dell PowerMax. Deduplication and compression are very effective, so despite my large amount of data, the effective size is reduced due to this deduplication and compression, allowing me to store more data on the same storage. Regarding the impact of Dell PowerMax's real-time data encryption on my data protection strategies, I have not used that feature personally. However, in another department, my colleagues are using it, and they have not faced any performance bottlenecks due to data encryption. The encryption is very powerful, but I have not implemented that encryption in our database data warehouse systems since they are for internal use only, not exposed worldwide. At first, I faced several issues, and our report rendering complaints were quite annoying. However, now with Dell PowerMax storage's high IOPS handling capabilities, the output comes within a fraction of a second, making our users happy. Whatever our requirement or demand is, it has already been implemented in Dell PowerMax with its all-flash NVMe storage. New bricks can also be added if a size increase is required, allowing for additional bricks to be added as needed. Everything is in place; therefore, I do not think any other improvements are required. However, it is worth noting that Dell is continuously inventing and releasing more powerful types of storage. This results in increased reliability, enhanced data handling capabilities, improved deduplication ratios, and the fulfillment of more IOPS demand.

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Mishal Bhatt

Senior Storage Administrator at a manufacturing company with 10,001+ employees

Transition from costly infrastructure lowers expenses and improves hardware performance

NetApp offers a cost-effective solution with very robust hardware. Frequent improvements are shared through bulletins so we can enhance hardware performance by upgrading the ONTAP version. Firmware upgrades are also widely distributed. Weekly calls with NetApp ensure we're staying on top of any potential issues. The transition from SAN-based to NetApp storage eliminated SAN switch costs and reduced CommVault dependency, lowering license costs significantly.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"What I really like about this program, is that it is easy to use and easy to configurate."

"Pure FlashArray X NVMe will quickly overcome all the hurdles you face, including network and latency issues."

"The latency is good."

"It's incredibly easy to use and greatly simplified our ability to both deploy and manage our storage subsystems."

"It offers competitive performance, and the Evergreen storage model of Pure fits well with my organization."

"Pure Storage has signature security technology, which cannot be deleted, even if you are an administrator."

"We're able to get higher-density workloads on the same infrastructure, and we have a smaller physical footprint. The performance is excellent – during our test the bottlenecks are never on the X array, it just keeps picking up the pace to match what you need. The real-time visibility is a differentiator in my opinion."

"We are satisfied with the performance as it is significantly faster compared to traditional storage options."

More Pure FlashArray X NVMe pros

"This platform is reliable in supporting our data availability. We now have a higher performing platform and have been able to consolidate our workloads into one single platform."

"It has dramatically cut down the footprint in our data center and reduced the amount of raw disk capacity that we needed to purchase."

"Enterprise Cloud Storage is the most valuable feature, along with the data services which come with it, plus the deduplication and compression."

"The product's initial setup phase is easy."

"CloudIQ has become an optimal tool for us to get the full picture of all the different arrays, from mid-tier all the way up. It gives us that single view and the ability to launch the Unisphere. That is really is powerful in being able to manage the array."

"First, it's an enterprise storage solution. This is very important for us. Another important feature is replication."

"The features of Dell PowerMax that I find most valuable so far include its all-flash capability, along with its performance, reliability, and efficiency."

"The most valuable feature is the performance and compression. The most useful tool is CloudIQ."

More Dell PowerMax pros

"NetApp offers a cost-effective solution with very robust hardware."

"NetApp AFF C-Series is a good product for entry-level flash storage, the system is competitive in terms of pricing, and the value proposition is strong."

Cons

"The tool's portfolio is minimal. It is expensive."

"We've seen that when we create a POD in synchronous mode, it increases the latency."

"Right now, the box itself is just strictly working as a backend storage system. It would be fantastic if we could access it directly like a NAS device through network access or SIS drives. I think they have an interface, but I am not sure how good it is. If we could address a box directly on the network without having to go through a server, it would be great. The replication schemas could be improved. We are not using replication on the storage level right now. We use a different type of replication. If their replication would be as good as the one that we have, I would probably run the replication schema because it might be faster, but I don't know that for a fact. So, I cannot say that they have good replication. All I can say is that they need to inform us better."

"We would like to see VNC integration or be able to use Pure Storage with VNC."

"The software layer has to improve."

"It's more multi-tenant functionality in their Pure1 manage portal that is lacking."

"We need better data deduplication."

"Our use cases require more multi-tenant capabilities and additional VLAN interfaces for separating different customers. We currently use it to provide storage, sometimes shared storage, to different customers, but it is less flexible in comparison to a dedicated solution."

More Pure FlashArray X NVMe cons

"Dell PowerMax or Symmetrix is a block-level storage and unified storage, supporting both NAS and SAN. One area for improvement would be integration with public cloud services."

"There is room for improvement in adjusting into the existing infrastructure easily without much of the technical contribution."

"The solution should integrate better with OpenShift and Kubernetes architecture."

"There are definitely some improvements that can be made to the CloudIQ."

"The initial setup process is difficult."

"I would like to see more security features and improvements in the platform's ease of management."

"Some of the management features could be simplified and that's probably the main thing they need to address."

"Dell PowerMax needs more connectivity options for projects that require separate web access."

More Dell PowerMax cons

"We faced one bug that impacted our NetApp last month, and it took some time to identify the underlying issue."

Pricing and Cost Advice

"With VMware, we pay $300,000 annually."

"As far as the licensing costs, everything is included in the license."

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"We pay approximately $50,000 USD per year in licensing fees."

"The product is expensive."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"The support cost per array is about $20,000 a year for 24/7 support."

More Pure FlashArray X NVMe pricing and cost advice

"The cost is expensive. While VMAX now has good pricing, PowerMax is a little expensive."

"The cost has room for improvement."

"The tool is very expensive."

"One area for improvement, one that everybody always comes to, is price... it's still quite expensive to purchase these big arrays... For us, the pricing doesn't make Dell EMC uncompetitive."

"I rate Dell PowerMax NVMe a five out of ten for pricing."

"The PowerMax appliance pricing was reasonable. Dell EMC quoted us a substantial discount."

"Dell is expensive compared to other products and I would rate its pricing a four out of ten."

"The labor savings and support have been significant. If we're talking 100 hours of labor every three months, that is 100 hours of a database engineer costs. There are performance latency numbers as well as costs associated with recovering data that gets lost, and this system doesn't lose data. You can look at numbers that go around the cost of downtime, if data is not available. This system doesn't go down. Everyone's ROI is going to be unique, but the dependability and performance of the system combined with its ease of operation will definitely save businesses of all sizes money."

More Dell PowerMax pricing and cost advice

Information not available

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Top Industries

By visitors reading reviews

Computer Software Company

12%

Manufacturing Company

11%

Financial Services Firm

11%

Government

Financial Services Firm

16%

Manufacturing Company

Computer Software Company

Healthcare Company

Manufacturing Company

20%

Financial Services Firm

12%

Computer Software Company

University

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	17
Midsize Enterprise	15
Large Enterprise	56

No data available

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

See all answers

What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

See all answers

What's the difference between DELL EMC Powerstore and Powermax NVMe?

Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...

See all answers

What do you like most about Dell EMC PowerMax NVMe?

First, it's an enterprise storage solution. This is very important for us. Another important feature is replication.

See all answers

What is your experience regarding pricing and costs for Dell EMC PowerMax NVMe?

When comparing Dell PowerMax NVMe with other vendors, such as IBM enterprise solutions, the price is relatively higher.

See all answers

What needs improvement with NetApp AFF C-Series?

We faced one bug that impacted our NetApp last month, and it took some time to identify the underlying issue. Better ...

See all answers

What is your primary use case for NetApp AFF C-Series?

We are using NetApp C series for our VMware environments mainly.

See all answers

What advice do you have for others considering NetApp AFF C-Series?

Overall, from one to ten, I would rate NetApp as an eight. As for additional advice, I suggest that NetApp provide mo...

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 16% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 10% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 9% of the time

NetApp AFF vs Pure FlashArray X NVMe

Compared 8% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 7% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs Dell PowerMax

Compared 19% of the time

IBM FlashSystem vs Dell PowerMax

Compared 7% of the time

Dell VMAX All Flash vs Dell PowerMax

Compared 7% of the time

HPE Alletra Storage vs Dell PowerMax

Compared 6% of the time

HPE Nimble Storage vs Dell PowerMax

Compared 3% of the time

More Dell PowerMax Competitors

NetApp AFF A-Series vs NetApp AFF C-Series

Compared 26% of the time

NetApp FAS Series vs NetApp AFF C-Series

Compared 18% of the time

Huawei OceanStor Dorado vs NetApp AFF C-Series

Compared 14% of the time

NetApp AFF vs NetApp AFF C-Series

Compared 12% of the time

More NetApp AFF C-Series Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

January 2026

Download Pure FlashArray X NVMe product report

Buyer's Guide

Dell PowerMax

February 2026

Download Dell PowerMax product report

Buyer's Guide

All-Flash Storage

January 2026

Download NetApp AFF C-Series product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Dell PowerMax NVMe, Dell EMC PowerMax, PowerMax

No data available

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

PowerMax leads in mission-critical enterprise storage with advanced architecture and AI-driven automation, ensuring secure and efficient IT optimization. Its multi-node NVMe scale-out framework delivers unmatched performance and consolidation, backed by Dell’s Future-Proof Program.

PowerMax is renowned for its robust reliability, performance, and efficient data reduction capabilities. Users benefit from its NVMe architecture, aiding significant scalability and cost efficiency through effective deduplication and compression. Unisphere simplifies management, while CloudIQ provides enhanced monitoring. With high availability and strong IOPS capabilities, PowerMax effectively manages demanding workloads and ensures seamless operations. Its compact design and increased storage capacity enhance user experience, particularly with easy maintenance and robust performance.

What are the key features of PowerMax?

Reliability: Ensures consistent service uptime and data integrity.
High Performance: NVMe architecture provides exceptional speed and efficiency.
Data Reduction: Deduplication and compression drive down costs.
Management Tools: Unisphere interface for easy system management.
CloudIQ: Advanced monitoring for predictive insights.
High Availability: Supports mission-critical and demanding workloads.

What benefits should users expect from PowerMax?

Performance Optimization: Handles low latency and high IOPS needs.
Scalability: Expands effortlessly with growing data and workload demands.
Enhanced Monitoring: Predictive analytics for proactive management.
Efficient Maintenance: Streamlined processes reduce downtime and costs.

Dell PowerMax is predominantly employed in mission-critical applications such as SQL, Oracle databases, ERP systems, and high transactional environments. Healthcare, finance, and e-commerce sectors leverage its high performance, scalability, and NVMe technology for low latency and redundancy. It is adept in storage consolidation, data analytics, and disaster recovery.

Dell Technologies

NetApp AFF C-Series enhances data storage efficiency and performance, seamlessly handling high workloads and data management tasks. It is leveraged for high-speed data accessibility, optimization, supporting critical applications, and delivering reliable performance in dynamic environments.

NetApp AFF C-Series is appreciated for its high performance, flexibility, and efficient data management. It offers seamless integration with cloud services, snapshot technology, and scalability. Users value its ease of setup, strong support, robust automation capabilities, reliable data protection, and fast response times. However, areas for improvement include better initial setup documentation, system stability during high I/O operations, more seamless integration with third-party cloud services, improved customer support response times, enhanced data analytics capabilities, and a more intuitive management dashboard.

What are the most important features of NetApp AFF C-Series?

High performance: Ideal for handling high workloads and ensuring swift data accessibility.
Flexibility: Seamless integration with cloud services.
Efficient data management: Advanced snapshot technology and scalability.
Ease of setup: Straightforward installation process.
Strong support: Robust customer support when needed.
Automation: Efficient automation capabilities for streamlined processes.
Data protection: Reliable safeguards for critical data.
Fast response times: Quick reaction to data requests and operations.

What benefits and ROI should users look for in reviews?

Data storage efficiency: Reduction in storage costs due to high efficiency.
Performance: Improved productivity with high-speed data access.
Reliability: Consistent performance in dynamic environments.
Support for critical applications: Ensures critical business applications run smoothly.
Cloud integration: Enhanced flexibility with seamless cloud service integration.
Scalability: Future-proofing storage needs with scalable solutions.

NetApp AFF C-Series is implemented across industries where data storage efficiency and performance are critical. In finance, it supports high-speed transactions, while in healthcare, it ensures reliable management of sensitive medical records. In the technology sector, it offers robust support for dynamic, data-intensive applications, enhancing overall business performance.

NetApp

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Rackspace, Open Line

Information Not Available

Buyer's Guide

Dell PowerMax vs. NetApp AFF C-Series

February 2026

Free Report: Dell PowerMax vs. NetApp AFF C-Series

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