Dell PowerStore vs Pure Storage FlashBlade comparison

Dell Technologies and Pure Storage are both solutions in the All-Flash Storage category. Dell Technologies is ranked #1 with an average rating of 8.8, while Pure Storage is ranked #16 with an average rating of 8.8. Dell Technologies holds a 16.8% mindshare in AFS, compared to Pure Storage’s 1.8% mindshare. Additionally, 96% of Dell Technologies users are willing to recommend the solution, compared to 94% of Pure Storage users who would recommend it.

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Executive SummaryUpdated on Sep 18, 2024

Pure Storage FlashBlade and Dell PowerStore are competitive storage solutions. Pure Storage FlashBlade offers an edge with pricing and support, but Dell PowerStore excels in features according to user reviews, making it a more compelling choice for those who prioritize functionality over cost.

Features: Pure Storage FlashBlade has high performance, scalability, and ease of management. Dell PowerStore provides data reduction capabilities, flexible architecture, and advanced data services. Dell PowerStore offers a broader feature set and is generally preferred for its comprehensive functionalities.

Room for Improvement: Pure Storage FlashBlade needs better integration with third-party applications, enhanced analytics, and more frequent software updates. Dell PowerStore can improve its documentation, increase software update frequency, and refine user experience. Dell PowerStore's issues are more about refinement than functionality gaps.

Ease of Deployment and Customer Service: Pure Storage FlashBlade has a straightforward deployment process and prompt customer support. Dell PowerStore also offers easy deployment but with occasional complexities in initial configuration, though its customer service efficiently resolves issues. Both systems provide solid deployment experiences with commendable customer assistance.

Pricing and ROI: Pure Storage FlashBlade has competitive pricing and significant ROI with lower operational costs. Dell PowerStore, despite higher initial setup costs, delivers excellent ROI due to its advanced features and performance reliability. Pure Storage FlashBlade is preferred for cost-effectiveness, while Dell PowerStore's ROI justifies its premium pricing.

To learn more, read our detailed Dell PowerStore vs. Pure Storage FlashBlade Report (Updated: July 2025).

Buyer's Guide

Dell PowerStore vs. Pure Storage FlashBlade

July 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

ROI

Sentiment score

1.0

Organizations reduced costs and improved performance with Pure FlashArray X NVMe, achieving quick ROI and efficient resource management.

Sentiment score

6.9

Dell PowerStore offers significant ROI through improved performance, cost savings, and efficient storage management, enhancing productivity and minimizing overhead.

Sentiment score

8.5

Pure Storage FlashBlade boosts ROI by reducing costs, enhancing efficiencies, increasing VM density, and saving 20%-85% in time.

By opting for the gold subscription every three years, you get a free upgrade to the latest controller release.

SajithEruvangai

IT System Specialist - Operations & Infrastructure at Daman

If you wait more than seven years to buy another one, you get a return on your investment.

Eugene Hemphill

Sales Manager at Multicomputos PR

For more quotes and insights, download the Pure FlashArray X NVMe report

If you purchase storage with 300 terabytes, you can easily achieve one petabyte of effective capacity.

AdnanAli Khan

Regional Sales Manager at New Horizon Computers

It's been trouble-free the entire time, with very high performance, as it has been designed and built properly.

reviewer2709102

Storage Engineer at a energy/utilities company with 1,001-5,000 employees

We have reduced infrastructure but the same performance.

Rob Morc

Responsable arwuitectura at a transportation company with 10,001+ employees

For more quotes and insights, download the Dell PowerStore report

It does not require much management once you set up correctly, so it saves time, allowing an admin to focus on other work.

Parul-Patel

System admin at Holy Redeemer Health System, Inc.

For more quotes and insights, download the Pure Storage FlashBlade report

Customer Service

Sentiment score

7.1

Pure FlashArray X NVMe's technical support is praised for responsiveness, despite occasional follow-up issues, earning high customer satisfaction.

Sentiment score

6.1

Dell PowerStore's customer service is responsive and knowledgeable, with most users satisfied despite occasional delays and global consistency issues.

Sentiment score

7.0

Pure Storage FlashBlade support is praised for responsiveness and knowledge but criticized for slower responses and occasional language barriers.

With Pure FlashArray X NVMe, we need to escalate the issue and get an account manager for its resolution.

VijayShankar

Senior Administrator/IT Systems & Cloud Operations at Etisalat

We also had one outage where a controller of one of the products had failed and had to be replaced on-site.

reviewer943512

System and Network administrator at Vodafone

Customers always have their issues resolved promptly.

Eugene Hemphill

Sales Manager at Multicomputos PR

For more quotes and insights, download the Pure FlashArray X NVMe report

If necessary, they will search for a specialist within their Dell network who we can approach with our questions.

Sander

IT Consultant at a consultancy with 1,001-5,000 employees

I would rate the technical support of Dell PowerStore between nine and ten out of ten.

Tiby Thomas

Solution Architect at CDA

They're responsive, knowledgeable, and have a quick turnaround.

reviewer2598762

Systems Engineer at a government with 11-50 employees

For more quotes and insights, download the Dell PowerStore report

I would rate them an eight out of ten.

Redy ERIYAWAN

IT Field Support Engineer at Unisys

The support is done through email and is not that great, making it a very problematic area I've been dealing with for over four years.

Parul-Patel

System admin at Holy Redeemer Health System, Inc.

For more quotes and insights, download the Pure Storage FlashBlade report

Scalability Issues

Sentiment score

7.1

Pure FlashArray X NVMe offers scalable storage with low latency, easy upgrades, though capacity customization and high costs are noted.

Sentiment score

7.2

Dell PowerStore is praised for seamless scalability and flexibility, easily supporting upgrades and diverse organizational needs.

Sentiment score

8.8

Pure Storage FlashBlade is praised for scalability, ease of expansion, and support, despite some areas needing improvement.

You cannot increase capacity if latency is present.

VijayShankar

Senior Administrator/IT Systems & Cloud Operations at Etisalat

It is highly scalable.

Joerg Utesch

Sales Director at systemzwo group

It is suitable for both medium-sized and enterprise businesses.

Jaka Demšar

VAD PLSM Storage - Slovenia & Croatia at ASBIS

For more quotes and insights, download the Pure FlashArray X NVMe report

The solution's scalability is a ten out of ten.

Amjed Antari

Pre-Sales Manager at a tech services company with 51-200 employees

The customer likely exceeds 20,000 users globally.

Hamed Mohamed

Adv. Service Manager at ECC Solutions

You can create as many tools as needed, providing scalability based on the use case.

Marc Gaethofs

ICT manager at Thys Bouwprojecten

For more quotes and insights, download the Dell PowerStore report

Pure Storage FlashBlade is scalable.

Parul-Patel

System admin at Holy Redeemer Health System, Inc.

For more quotes and insights, download the Pure Storage FlashBlade report

Stability Issues

Sentiment score

8.1

Pure Storage offers exceptional stability and reliability with outstanding support, consistently achieving high user ratings for performance and service.

Sentiment score

7.7

Dell PowerStore is praised for its stability and reliability, with high user ratings and effective support mitigating minor issues.

Sentiment score

8.8

Pure Storage FlashBlade is praised for its impressive stability and reliability, with minimal disruptions and consistent uptime even during upgrades.

During the eight years, there have been no problems such as hardware failure or stopping.

Gokhan Dikmen

Vice President of product at a tech services company with 51-200 employees

I would rate the stability of the solution as a ten out of ten.

SajithEruvangai

IT System Specialist - Operations & Infrastructure at Daman

I would rate the stability of the product at seven out of ten.

Gary Cheung

Project Manager at a government with 11-50 employees

For more quotes and insights, download the Pure FlashArray X NVMe report

When I removed all the cables, it failed over within five minutes.

reviewer2707638

Consultant

There are no bugs or glitches and it doesn't crash or freeze.

Hamed Mohamed

Adv. Service Manager at ECC Solutions

I would rate the stability of Dell PowerStore as ten out of ten.

Sander

IT Consultant at a consultancy with 1,001-5,000 employees

For more quotes and insights, download the Dell PowerStore report

In case there is any issue with any blade, the data is moved to another.

Redy ERIYAWAN

IT Field Support Engineer at Unisys

For more quotes and insights, download the Pure Storage FlashBlade report

Room For Improvement

Pure FlashArray X requires cost-effective improvements in UI, integration, cloud features, multitenancy, analytics, backup, AI, and scalability.

Dell PowerStore needs enhanced replication, stability, integration, user interface, pricing, support, monitoring, and documentation for improved user experience.

Users seek better cloud integration, enhanced deduplication, improved support, protocol enhancements, simpler configuration, and a more intuitive interface.

Many options to check performance, like read, writes, random writes, and random reads, are missing in Pure FlashArray X NVMe.

VijayShankar

Senior Administrator/IT Systems & Cloud Operations at Etisalat

We would appreciate a built-in transparent failover in the next release to eliminate the need for a separate metro cluster.

Joerg Utesch

Sales Director at systemzwo group

I'm eagerly anticipating the roadmap's promise of introducing multiple controllers, which could significantly boost scalability and resilience.

SajithEruvangai

IT System Specialist - Operations & Infrastructure at Daman

For more quotes and insights, download the Pure FlashArray X NVMe report

If you want to delve into where your I/Os are going, the reporting might need more in-depth information to make informed decisions.

Marc Gaethofs

ICT manager at Thys Bouwprojecten

In my organization, we have had to go through two weeks with no replication, which is not very handy for our production environment.

reviewer2318379

Coordinator Team Infrastructure at a tech services company with 11-50 employees

Something needs to be done with the caching to ensure that if some issue occurs, there needs to be an ability to disable caching during maintenance to make it static, safe, and good.

reviewer2402940

CISO Admin at a analyst firm with 51-200 employees

For more quotes and insights, download the Dell PowerStore report

Technical support definitely needs significant improvement.

Parul-Patel

System admin at Holy Redeemer Health System, Inc.

Its configuration should be easier.

Redy ERIYAWAN

IT Field Support Engineer at Unisys

For more quotes and insights, download the Pure Storage FlashBlade report

Setup Cost

Enterprise buyers see Pure FlashArray X NVMe as a justified premium investment due to performance and comprehensive licensing.

Dell PowerStore offers value with performance and deduplication; pricing varies by market, with potential expansion cost concerns.

Pure Storage FlashBlade offers high performance and features, justifying its cost with no extra software fees and fixed support costs.

While the prices may be higher than those of other vendors, we see it as a market leader with benefits.

Enes SUZER

Manager, System Infrastructure & Security at Organik Kimya San. ve Tic. A.S.

The support can be a bit pricey, but the solution is more cost-effective than anything else out there.

Eugene Hemphill

Sales Manager at Multicomputos PR

Pure FlashArray X NVMe’s pricing is cheaper than other products.

VijayShankar

Senior Administrator/IT Systems & Cloud Operations at Etisalat

For more quotes and insights, download the Pure FlashArray X NVMe report

Likely the cost is $400,000 whereas IBM may be $250,000.

Hamed Mohamed

Adv. Service Manager at ECC Solutions

Based on my experience, the cost of Dell PowerStore for around 500 GB of capacity is very competitive compared to any other platform in the market.

SachinSharma4

Deputy General Manager at HCLSoftware

There's no need to pay for a license; it's all-inclusive.

Marc Gaethofs

ICT manager at Thys Bouwprojecten

For more quotes and insights, download the Dell PowerStore report

The pricing of Pure Storage FlashBlade is expensive compared to other products I used from other companies in the past, but one benefit is that they have built-in ransomware protection.

Parul-Patel

System admin at Holy Redeemer Health System, Inc.

For more quotes and insights, download the Pure Storage FlashBlade report

Valuable Features

Pure FlashArray X NVMe offers exceptional performance, reliability, scalability, and seamless VMware integration, enhancing workload efficiency and user experience.

Dell PowerStore excels with VMware integration, AI management, efficient storage, and NVMe speed, enhancing scalability and energy efficiency.

Pure Storage FlashBlade offers fast, scalable, and user-friendly storage with efficient integration, analytics, and versatility for diverse needs.

Pure Storage has signature security technology, which cannot be deleted, even if you are an administrator.

Gokhan Dikmen

Vice President of product at a tech services company with 51-200 employees

The platform's robust features include excellent sustainability tracking, and a comprehensive dashboard offering insights into IOPS, bandwidth, performance, and virtual activities.

SajithEruvangai

IT System Specialist - Operations & Infrastructure at Daman

Its data compression feature is the best that we have ever seen.

Eugene Hemphill

Sales Manager at Multicomputos PR

For more quotes and insights, download the Pure FlashArray X NVMe report

The solution promotes data reduction, often meeting the compression ratio.

Marc Gaethofs

ICT manager at Thys Bouwprojecten

The PowerStore's compression ratio is even higher than the Unity system.

Sander

IT Consultant at a consultancy with 1,001-5,000 employees

The deduplication part of the solution is valuable since, as a user, you get more space for less money.

Fred Berg

Coordinator at a government with 5,001-10,000 employees

For more quotes and insights, download the Dell PowerStore report

We can plug in many blades, and we can have data up to one terabyte.

Redy ERIYAWAN

IT Field Support Engineer at Unisys

The best features of Pure Storage FlashBlade include better throughput and better performance.

Parul-Patel

System admin at Holy Redeemer Health System, Inc.

For more quotes and insights, download the Pure Storage FlashBlade report

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of July 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, up from 0.8% compared to the previous year. The mindshare of Dell PowerStore is 16.8%, up from 16.4% compared to the previous year. The mindshare of Pure Storage FlashBlade is 1.8%, down from 2.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

Read full review

Hassan_Zaki

Senior Presales Manager at a tech services company with 51-200 employees

Integrated AI and clustering enhance storage operations effectively

I promote and recommend Dell PowerStore for all workloads to my clients and customers. Most of my customers have one appliance per site. Approximately 80% of my customers have Dell PowerStore implemented in their data centers. We always use CLS as another Dell solution for cybersecurity and data security. The CLS is integrated with the Data Domain, PowerProtect Data Domain, not with Dell PowerStore. Windows, Linux, and some customers use Red Hat or SUSE. We have many operating systems working with Dell PowerStore in the same environments and data centers. CloudIQ and Storage IQ are used by some customers, but Apex AIOps has not been widely adopted yet. Dell PowerStore has integration with VMware and Kubernetes. Most workloads work fine and have very good integration with Dell PowerStore, except for one or two specific workloads in the market. On a scale of one to ten, I rate Dell PowerStore a nine.

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Eric Black

Solutions Architect at Recovery Point Systems

The ability to leverage multi-tenancy along with immutability is a huge benefit for us

The only thing I feel FlashBlade is missing is the SOS API. If it had SOS API, that would put it well over the top. Veeam Backup specifically has started to streamline their API, and they are doing that with SOS API. They have optimized it. Any of the S3 devices out there that support this SOS API can have far more API calls at once. On our side, that translates to better restoration. With SOS API, it can leverage far more restorations at a single given time or read from the device in simple terms. That results in maximizing the output and throughput from the device itself.

Read full review

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Top Industries

By visitors reading reviews

Computer Software Company

14%

Financial Services Firm

11%

Manufacturing Company

11%

Government

Computer Software Company

17%

Manufacturing Company

10%

Financial Services Firm

Government

Computer Software Company

14%

Financial Services Firm

11%

Educational Organization

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

See all answers

What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...

See all answers

What do you think about Dell EMC PowerStore? Is it actually a new product?

PowerStore is flexible, scalable, simple, and performant with market-leading economics for a wide range of legacy and...

See all answers

How does Dell's EMC PowerStore compare with its EMC Unity XT?

Dell EMC PowerStore is a unified storage platform that has the added benefit of being scalable. The automated managem...

See all answers

What's the difference between DELL EMC Powerstore and Powermax NVMe?

Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...

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What do you like most about Pure Storage FlashBlade?

The tool's most valuable feature is its fast performance, especially in handling snapshots. It helps during power out...

See all answers

What is your experience regarding pricing and costs for Pure Storage FlashBlade?

The pricing of Pure Storage FlashBlade is expensive compared to other products I used from other companies in the pas...

See all answers

What needs improvement with Pure Storage FlashBlade?

I believe there is not much improvement needed because they have everything we need, but the interface is a little bi...

See all answers

Comparisons

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 19% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 11% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 9% of the time

Dell Unity XT vs Pure FlashArray X NVMe

Compared 8% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 6% of the time

More Pure FlashArray X NVMe Competitors

HPE Alletra Storage vs Dell PowerStore

Compared 15% of the time

Dell Unity XT vs Dell PowerStore

Compared 13% of the time

Dell PowerVault vs Dell PowerStore

Compared 11% of the time

NetApp AFF vs Dell PowerStore

Compared 8% of the time

IBM FlashSystem vs Dell PowerStore

Compared 8% of the time

More Dell PowerStore Competitors

Dell PowerScale (Isilon) vs Pure Storage FlashBlade

Compared 20% of the time

Red Hat Ceph Storage vs Pure Storage FlashBlade

Compared 11% of the time

MinIO vs Pure Storage FlashBlade

Compared 11% of the time

VAST Data vs Pure Storage FlashBlade

Compared 10% of the time

Hitachi Content Platform vs Pure Storage FlashBlade

Compared 2% of the time

More Pure Storage FlashBlade Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

June 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

Dell PowerStore

July 2025

Download Dell PowerStore product report

Buyer's Guide

Pure Storage FlashBlade

June 2025

Download Pure Storage FlashBlade product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

PowerStore

No data available

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Dell PowerStore stands out for its high performance, flexibility, and easy integration with VMware. It offers notable data compression and deduplication capabilities while providing powerful NVMe support and machine learning to optimize IT operations.

Dell PowerStore is designed to offer a comprehensive approach to IT infrastructure by enhancing performance and simplifying management. It is particularly suitable for companies that require scalable solutions to increase compute or capacity independently. Featuring built-in intelligence, PowerStore allows efficient storage consolidation and reduced footprint, while integration with CloudIQ enhances monitoring and analytics. However, there are areas for improvement, such as stability, enterprise features, and the user interface. Pricing is high, and support responsiveness needs attention. Organizations primarily use PowerStore for VMware environments, storage, and data protection, supporting high-performance databases and VMware workloads. It is utilized in data centers for disaster recovery and hybrid setups.

What are the key features of Dell PowerStore?

Flexibility: Independently scales compute or capacity
High Performance: Offers powerful NVMe support and machine learning
Integration: Easily integrates with VMware
Data Efficiency: Provides data compression and deduplication
Simplified Management: Built-in intelligence for efficient storage management

What benefits should users consider?

Performance Optimization: Enhance IT operations with machine learning
Scalability: Increase compute or storage capacity as needed
Integration Potential: Improve efficiency with VMware and CloudIQ
Data Protection: Reliable for disaster recovery and hybrid environments

In industries like IT, finance, and healthcare, Dell PowerStore supports efficient data management and enhances infrastructure performance. Organizations leverage it to manage extensive data, streamline virtualization processes, and facilitate migration from legacy systems, while integrating cloud and on-premises infrastructures for improved operations.

Dell Technologies

FlashBlade is the industry’s most advanced scale-out storage for unstructured data, powered by a modern, massively parallel architecture to consolidate complex data silos (like backup appliances and data lakes) and accelerate tomorrow’s discoveries and insights.

Pure Storage

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Information Not Available

ServiceNow, Mercedes-AMG Petronas Motorsport, Dominos, Man AHL

Buyer's Guide

Dell PowerStore vs. Pure Storage FlashBlade

July 2025

Free Report: Dell PowerStore vs. Pure Storage FlashBlade

Find out what your peers are saying about Dell PowerStore vs. Pure Storage FlashBlade and other solutions. Updated: July 2025.

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