Dell PowerStore vs Pure Storage FlashBlade comparison

Dell Technologies and Pure Storage are both solutions in the All-Flash Storage category. Dell Technologies is ranked #1 with an average rating of 8.7, while Pure Storage is ranked #12 with an average rating of 8.8. Dell Technologies holds a 14.7% mindshare in AFS, compared to Pure Storage’s 2.2% mindshare. Additionally, 96% of Dell Technologies users are willing to recommend the solution, compared to 95% of Pure Storage users who would recommend it.

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Executive SummaryUpdated on Sep 18, 2024

Pure Storage FlashBlade and Dell PowerStore are competitive storage solutions. Pure Storage FlashBlade offers an edge with pricing and support, but Dell PowerStore excels in features according to user reviews, making it a more compelling choice for those who prioritize functionality over cost.

Features: Pure Storage FlashBlade has high performance, scalability, and ease of management. Dell PowerStore provides data reduction capabilities, flexible architecture, and advanced data services. Dell PowerStore offers a broader feature set and is generally preferred for its comprehensive functionalities.

Room for Improvement: Pure Storage FlashBlade needs better integration with third-party applications, enhanced analytics, and more frequent software updates. Dell PowerStore can improve its documentation, increase software update frequency, and refine user experience. Dell PowerStore's issues are more about refinement than functionality gaps.

Ease of Deployment and Customer Service: Pure Storage FlashBlade has a straightforward deployment process and prompt customer support. Dell PowerStore also offers easy deployment but with occasional complexities in initial configuration, though its customer service efficiently resolves issues. Both systems provide solid deployment experiences with commendable customer assistance.

Pricing and ROI: Pure Storage FlashBlade has competitive pricing and significant ROI with lower operational costs. Dell PowerStore, despite higher initial setup costs, delivers excellent ROI due to its advanced features and performance reliability. Pure Storage FlashBlade is preferred for cost-effectiveness, while Dell PowerStore's ROI justifies its premium pricing.

To learn more, read our detailed Dell PowerStore vs. Pure Storage FlashBlade Report (Updated: December 2025).

Buyer's Guide

Dell PowerStore vs. Pure Storage FlashBlade

December 2025

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Helped 881,082 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

ROI

Sentiment score

1.0

Organizations reduced costs and improved performance with Pure FlashArray X NVMe, achieving quick ROI and efficient resource management.

Sentiment score

5.6

Dell PowerStore users report positive ROI through cost efficiency, reduced infrastructure, enhanced performance, and improved business operations.

Sentiment score

6.6

Pure Storage FlashBlade reduces total cost of ownership by enhancing efficiency, enabling fast restorations, and supporting diverse use cases.

If you wait more than seven years to buy another one, you get a return on your investment.

Eugene Hemphill

Sales Manager at Multicomputos PR

For more quotes and insights, download the Pure FlashArray X NVMe report

If you purchase storage with 300 terabytes, you can easily achieve one petabyte of effective capacity.

AdnanAli Khan

Regional Sales Manager at New Horizon Computers

It's been trouble-free the entire time, with very high performance, as it has been designed and built properly.

reviewer2709102

Storage Engineer at a energy/utilities company with 1,001-5,000 employees

We have seen a return on our investment in Dell PowerStore; definitely our cost per terabyte has been very good compared to some of the other vendors that we would have been using previously, and our performance benchmarks have exceeded what we were expecting.

Eoin O’Brien

Director of Global Platform at a computer software company with 51-200 employees

For more quotes and insights, download the Dell PowerStore report

It does not require much management once you set up correctly, so it saves time, allowing an admin to focus on other work.

Parul-Patel

Senior Network Engineer at Holy Redeemer Health System, Inc.

For more quotes and insights, download the Pure Storage FlashBlade report

Customer Service

Sentiment score

7.1

Pure FlashArray X NVMe's technical support is praised for responsiveness, despite occasional follow-up issues, earning high customer satisfaction.

Sentiment score

6.5

Dell PowerStore users generally praise support, citing quick responses but noting occasional issues with speed and staff experience.

Sentiment score

7.6

Pure Storage FlashBlade's support is generally praised for responsiveness, despite occasional delays and communication issues, maintaining a favorable reputation.

Customers always have their issues resolved promptly.

Eugene Hemphill

Sales Manager at Multicomputos PR

Technical support is good at least through vendors, not directly with the principal.

Shakeel Qureshi

Infrastructure Specialis at a tech services company with 1-10 employees

For more quotes and insights, download the Pure FlashArray X NVMe report

I would rate the technical support of Dell PowerStore between nine and ten out of ten.

Tiby Thomas

Solution Architect at CDA

They're responsive, knowledgeable, and have a quick turnaround.

reviewer2598762

Systems Engineer at a government with 11-50 employees

On a scale of one to ten, I would rate Dell support as a ten, focusing on that aspect alone, because it's what allows me to sleep at night.

Alan Farrely

Head of IT at a manufacturing company with 1,001-5,000 employees

For more quotes and insights, download the Dell PowerStore report

I would rate them an eight out of ten.

Redy ERIYAWAN

IT Field Support Engineer at a tech vendor with 10,001+ employees

The support is done through email and is not that great, making it a very problematic area I've been dealing with for over four years.

Parul-Patel

Senior Network Engineer at Holy Redeemer Health System, Inc.

Their technical support has been perfect lately, so I would give it a 10.

MikaelHellström

IT Manager at Regin Dalarna

For more quotes and insights, download the Pure Storage FlashBlade report

Scalability Issues

Sentiment score

7.1

Pure FlashArray X NVMe offers scalable storage with low latency, easy upgrades, though capacity customization and high costs are noted.

Sentiment score

6.8

Dell PowerStore offers exceptional scalability, adapting easily to organizational growth with robust vertical and horizontal expansion capabilities.

Sentiment score

8.6

Pure Storage FlashBlade excels in scalability, with seamless expansion, downtime-free growth, and praised support across various sectors.

It hasn't broken down anytime in the last six to seven years, despite hurricanes, earthquakes, and power outages.

Eugene Hemphill

Sales Manager at Multicomputos PR

For more quotes and insights, download the Pure FlashArray X NVMe report

The solution's scalability is a ten out of ten.

Amjed Antari

Pre-Sales Manager at a tech services company with 51-200 employees

It scales up and scales out both ways, and as our data keeps growing, it is very easy to just keep attaching and keep growing.

Nikhil Desai

Associate Director at a manufacturing company with 10,001+ employees

Scaling up can be done from a single enclosure that already has two controllers to a maximum of four storage units with up to eight controllers, and a massive amount of storage can be added.

KiewietKritzinger

Nutanix at Senior System Engineer

For more quotes and insights, download the Dell PowerStore report

Pure Storage FlashBlade is scalable.

Parul-Patel

Senior Network Engineer at Holy Redeemer Health System, Inc.

There are between 5 and 10,000 people using it in our organization.

MikaelHellström

IT Manager at Regin Dalarna

For more quotes and insights, download the Pure Storage FlashBlade report

Stability Issues

Sentiment score

8.1

Pure Storage offers exceptional stability and reliability with outstanding support, consistently achieving high user ratings for performance and service.

Sentiment score

7.6

Dell PowerStore is praised for stability and support, with minor issues usually resolved quickly and efficiently.

Sentiment score

8.1

Pure Storage FlashBlade offers exceptional reliability and impressive stability, featuring 99.999% uptime, seamless upgrades, and high performance.

I would rate the stability of the product at seven out of ten.

Gary Cheung

Project Manager at a government with 11-50 employees

For more quotes and insights, download the Pure FlashArray X NVMe report

When I removed all the cables, it failed over within five minutes.

reviewer2707638

Consultant

It's quite stable and reliable in general.

reviewer2794212

Architect at a comms service provider with 10,001+ employees

I have not experienced any downtime, bugs, or glitches, and it's much better than previous technologies.

Mohammed Ajmal

Storage Backup Administrator at a tech vendor with 10,001+ employees

For more quotes and insights, download the Dell PowerStore report

In case there is any issue with any blade, the data is moved to another.

Redy ERIYAWAN

IT Field Support Engineer at a tech vendor with 10,001+ employees

For more quotes and insights, download the Pure Storage FlashBlade report

Room For Improvement

Pure FlashArray X requires cost-effective improvements in UI, integration, cloud features, multitenancy, analytics, backup, AI, and scalability.

Users suggest improvements in Dell PowerStore's integration, stability, cost, support, cybersecurity, scalability, usability, and enterprise features.

Users recommend better pricing, cloud integration, support, documentation, and analytics for Pure Storage FlashBlade, improving efficiency and compatibility.

One way to improve the product is to add an operational assistant that doesn't depend on VMware.

Eugene Hemphill

Sales Manager at Multicomputos PR

I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert.

Santhosh Sridhara

Cloud Architect at DXC Technology

Storage replication should be essential.

Shakeel Qureshi

Infrastructure Specialis at a tech services company with 1-10 employees

For more quotes and insights, download the Pure FlashArray X NVMe report

Something needs to be done with the caching to ensure that if some issue occurs, there needs to be an ability to disable caching during maintenance to make it static, safe, and good.

reviewer2402940

CISO Admin at a analyst firm with 51-200 employees

Pricing must also be considered, as Dell PowerStore is quite expensive compared to competitors in the market like HPE Alletra, Huawei Dorado, or Hitachi storage, for example.

Kashif-Naseer

Unit Head - Technology Services at Shahnawaz Ltd

The main reason why people move to Pure Storage is because it's simplified.

Kevinsa Heng

IT Director at a recreational facilities/services company with 10,001+ employees

For more quotes and insights, download the Dell PowerStore report

Technical support definitely needs significant improvement.

Parul-Patel

Senior Network Engineer at Holy Redeemer Health System, Inc.

Its configuration should be easier.

Redy ERIYAWAN

IT Field Support Engineer at a tech vendor with 10,001+ employees

One way Pure Storage FlashBlade can be improved is by having more compatibility between the FlashArray and FlashBlade.

MikaelHellström

IT Manager at Regin Dalarna

For more quotes and insights, download the Pure Storage FlashBlade report

Setup Cost

Enterprise buyers see Pure FlashArray X NVMe as a justified premium investment due to performance and comprehensive licensing.

Dell PowerStore is competitively priced with comprehensive licensing, though expansion costs may lead to higher overall expenses.

Pure Storage FlashBlade is costly but valued for performance, reliability, and reduced administrative overhead, justifying its premium price.

While the prices may be higher than those of other vendors, we see it as a market leader with benefits.

Enes SUZER

Manager, System Infrastructure & Security at Organik Kimya San. ve Tic. A.S.

The support can be a bit pricey, but the solution is more cost-effective than anything else out there.

Eugene Hemphill

Sales Manager at Multicomputos PR

For more quotes and insights, download the Pure FlashArray X NVMe report

Likely the cost is $400,000 whereas IBM may be $250,000.

Hamed Mohamed

Adv. Service Manager at ECC Solutions

Based on my experience, the cost of Dell PowerStore for around 500 GB of capacity is very competitive compared to any other platform in the market.

SachinSharma4

Deputy General Manager at HCLSoftware

I asked for a new quotation on a server, and it is quite expensive; it is really expensive.

Nicolas Philippe

Responsable Plateformes Et Cloud at a media company with 5,001-10,000 employees

For more quotes and insights, download the Dell PowerStore report

The pricing of Pure Storage FlashBlade is expensive compared to other products I used from other companies in the past, but one benefit is that they have built-in ransomware protection.

Parul-Patel

Senior Network Engineer at Holy Redeemer Health System, Inc.

Regarding pricing, it is okay; we needed exactly this in size, and the price was a lot lower than competitors, making it good for us.

MikaelHellström

IT Manager at Regin Dalarna

For more quotes and insights, download the Pure Storage FlashBlade report

Valuable Features

Pure FlashArray X NVMe offers exceptional performance, reliability, scalability, and seamless VMware integration, enhancing workload efficiency and user experience.

Dell PowerStore offers flexible deployment, high performance, efficient storage, scalability, and security, making it ideal for diverse storage needs.

Pure Storage FlashBlade excels with ease of use, fast performance, scalability, seamless integration, and efficient storage features.

Its data compression feature is the best that we have ever seen.

Eugene Hemphill

Sales Manager at Multicomputos PR

Pure FlashArray X NVMe helps to improve our processing speed.

Enes SUZER

Manager, System Infrastructure & Security at Organik Kimya San. ve Tic. A.S.

We are satisfied with the performance as it is significantly faster compared to traditional storage options.

Gary Cheung

Project Manager at a government with 11-50 employees

For more quotes and insights, download the Pure FlashArray X NVMe report

This includes storage sharing, adding servers to the service, and the wireless host connection on the network side.

Naresh K

Senior System Administrator at a comms service provider with 201-500 employees

Dell PowerStore offers good integration capabilities, especially since it helps with backup, which is an important aspect.

reviewer2402997

CISO at a construction company with 10,001+ employees

In terms of whether my company could reduce the power consumption with Dell PowerStore, I would say that my company had a use case with a customer around three weeks ago where their old Dell EMC VNX Storage System used to draw about 2500 watts compared to Dell PowerStore which drew about 800 watts, which is a really a big saving looking at the twenty-four hours and seven days of usage of the system.

Lukas Rueckerl

Data Center Consultant at a retailer with 11-50 employees

For more quotes and insights, download the Dell PowerStore report

We can plug in many blades, and we can have data up to one terabyte.

Redy ERIYAWAN

IT Field Support Engineer at a tech vendor with 10,001+ employees

The best features of Pure Storage FlashBlade include better throughput and better performance.

Parul-Patel

Senior Network Engineer at Holy Redeemer Health System, Inc.

Pure Storage FlashBlade's scalability is one of the most valuable features, and importantly, it always works, allowing for seamless upgrades.

MikaelHellström

IT Manager at Regin Dalarna

For more quotes and insights, download the Pure Storage FlashBlade report

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of January 2026, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 1.4%, up from 0.7% compared to the previous year. The mindshare of Dell PowerStore is 14.7%, down from 17.6% compared to the previous year. The mindshare of Pure Storage FlashBlade is 2.2%, up from 1.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage Market Share Distribution
Product	Market Share (%)
Dell PowerStore	14.7%
Pure Storage FlashBlade	2.2%
Pure FlashArray X NVMe	1.4%
Other	81.7%

All-Flash Storage

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

Read full review

reviewer2304864

Vmware Windows Senior Engineer at a manufacturing company with 10,001+ employees

Resilience has supported proactive management and secured audit readiness across multiple sites

The resilience in Dell PowerStore benefits my company from an auditing perspective because we know we have that resilience in place. I see Dell PowerStore playing a bigger role in the future because we are starting to use it more, and that is pushing it. The biggest return on investment for me when using Dell PowerStore is scalability. Scalability is key. I can amplify that scalability is the biggest return on investment because we have redundancy between two sites; if something goes down, we have to manage it, but we want to do it proactively.

Read full review

MikaelHellström

IT Manager at Regin Dalarna

Has handled backup storage needs reliably and supports seamless upgrades

In environments requiring high throughput and low latency, Pure Storage FlashBlade provides high throughput and normal latency, but we do not have any application that requires low latency right now, so the latency of three to five milliseconds is considered kind of high. Pure Storage FlashBlade's ability to integrate with enterprise applications is not important for us, as we only want to present an S3 bucket for our backup, which we have done, and it works very fast. We use the Purity software's data reduction techniques; we have a backup software that compresses everything before sending it to the S3 bucket, achieving a data reduction of 1.1 to one. I would recommend Pure Storage FlashBlade to other companies because it's a very fast and scalable solution for anyone who needs it. On a scale of 1-10, I rate this solution an 8.

Read full review

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Top Industries

By visitors reading reviews

Computer Software Company

12%

Manufacturing Company

11%

Financial Services Firm

11%

Government

Computer Software Company

13%

Manufacturing Company

11%

Financial Services Firm

Comms Service Provider

Financial Services Firm

12%

Manufacturing Company

10%

Computer Software Company

10%

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	54
Midsize Enterprise	34
Large Enterprise	81

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	11
Large Enterprise	21

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

See all answers

What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

See all answers

What do you think about Dell EMC PowerStore? Is it actually a new product?

PowerStore is flexible, scalable, simple, and performant with market-leading economics for a wide range of legacy and...

See all answers

How does Dell's EMC PowerStore compare with its EMC Unity XT?

Dell EMC PowerStore is a unified storage platform that has the added benefit of being scalable. The automated managem...

See all answers

What's the difference between DELL EMC Powerstore and Powermax NVMe?

Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...

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What do you like most about Pure Storage FlashBlade?

The tool's most valuable feature is its fast performance, especially in handling snapshots. It helps during power out...

See all answers

What is your experience regarding pricing and costs for Pure Storage FlashBlade?

Regarding pricing, it is okay; we needed exactly this in size, and the price was a lot lower than competitors, making...

See all answers

What needs improvement with Pure Storage FlashBlade?

In my opinion, one way Pure Storage FlashBlade can be improved is by having more compatibility between the FlashArray...

See all answers

Comparisons

Dell PowerMax vs Pure FlashArray X NVMe

Compared 12% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 10% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 10% of the time

NetApp AFF vs Pure FlashArray X NVMe

Compared 7% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 6% of the time

More Pure FlashArray X NVMe Competitors

HPE Alletra Storage vs Dell PowerStore

Compared 14% of the time

Dell Unity XT vs Dell PowerStore

Compared 11% of the time

Dell PowerVault vs Dell PowerStore

Compared 9% of the time

NetApp AFF vs Dell PowerStore

Compared 8% of the time

More Dell PowerStore Competitors

Dell PowerScale (Isilon) vs Pure Storage FlashBlade

Compared 18% of the time

MinIO vs Pure Storage FlashBlade

Compared 9% of the time

Pure Storage FlashArray vs Pure Storage FlashBlade

Compared 9% of the time

VAST Data vs Pure Storage FlashBlade

Compared 7% of the time

Huawei OceanStor Dorado vs Pure Storage FlashBlade

Compared 2% of the time

More Pure Storage FlashBlade Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

January 2026

Download Pure FlashArray X NVMe product report

Buyer's Guide

Dell PowerStore

January 2026

Download Dell PowerStore product report

Buyer's Guide

Pure Storage FlashBlade

January 2026

Download Pure Storage FlashBlade product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

PowerStore

No data available

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Dell PowerStore is a scalable, high-performance platform supporting both modern and traditional workloads, enhancing IT operations with AI-driven automation and advanced data reduction features.

Designed for flexibility, Dell PowerStore integrates seamlessly with VMware, providing robust security and high IOPS. Users benefit from fast NVMe storage, intelligent data management, and scalable performance to handle diverse workload demands. However, improvements are needed in replication, enterprise functionalities, and UI complexity. Stability and support issues highlight the need for enhanced monitoring and pricing strategies.

What are the key features of Dell PowerStore?

Advanced Compression: Optimizes storage capacity effectively.
Data Deduplication: Reduces redundant data, improving efficiency.
Scalability: Easily adjusts to growing business needs.
VMware Integration: Enhances virtualization performance.
AI-Driven Management: Simplifies IT operations.
NVMe Storage: Provides fast, reliable access to data.
Robust Security: Ensures data protection.

What benefits does Dell PowerStore offer?

High Performance: Supports demanding applications with high IOPS.
Flexible Design: Adapts to changing workload requirements.
Cost Efficiency: Promotes ROI through data reduction and scaling.
Enhanced Management: Streamlines operations with AI and integrations.
Improved Data Handling: Efficiently manages databases and storage.

In industries like finance, healthcare, and IT, Dell PowerStore is critical for VMware virtualization, high-performance databases, and backup storage. It supports hosting virtual machines, mirroring storage, and handling SAP and Oracle databases effectively. Its role in hybrid and on-premises setups showcases its adaptability and integration capabilities for mission-critical tasks.

Dell Technologies

FlashBlade is the industry’s most advanced scale-out storage for unstructured data, powered by a modern, massively parallel architecture to consolidate complex data silos (like backup appliances and data lakes) and accelerate tomorrow’s discoveries and insights.

Pure Storage

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Information Not Available

ServiceNow, Mercedes-AMG Petronas Motorsport, Dominos, Man AHL

Buyer's Guide

Dell PowerStore vs. Pure Storage FlashBlade

December 2025

Free Report: Dell PowerStore vs. Pure Storage FlashBlade

Find out what your peers are saying about Dell PowerStore vs. Pure Storage FlashBlade and other solutions. Updated: December 2025.

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We monitor all All-Flash Storage reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.