Dell XtremIO vs HPE Primera comparison

Dell Technologies and Hewlett Packard Enterprise are both solutions in the All-Flash Storage category. Dell Technologies is ranked #22 with an average rating of 8.0, while Hewlett Packard Enterprise is ranked #10 with an average rating of 8.0. Dell Technologies holds a 0.7% mindshare in AFS, compared to Hewlett Packard Enterprise’s 4.2% mindshare. Additionally, 80% of Dell Technologies users are willing to recommend the solution, compared to 94% of Hewlett Packard Enterprise users who would recommend it.

Comparison Buyer's Guide

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Executive SummaryUpdated on Sep 18, 2024

Dell XtremIO and HPE Primera are high-performance storage solutions. HPE Primera appears to have the upper hand due to its superior features and proactive support.

Features: Dell XtremIO is praised for efficient deduplication, cost-effectiveness, and support. HPE Primera is commended for high availability, robust performance under load, and advanced feature offerings.

Room for Improvement: Dell XtremIO can enhance scalability, reduce integration complexity, and improve user documentation. HPE Primera can refine its documentation, reduce setup time, and simplify deployment processes.

Ease of Deployment and Customer Service: Dell XtremIO is noted for straightforward deployment and responsive customer support. HPE Primera enjoys positive feedback for efficient deployment and proactive support services.

Pricing and ROI: Dell XtremIO users benefit from lower setup costs and strong ROI. HPE Primera, despite higher initial costs, offers favorable ROI due to its feature set and performance improvements.

To learn more, read our detailed Dell XtremIO vs. HPE Primera Report (Updated: March 2025).

Buyer's Guide

Dell XtremIO vs. HPE Primera

March 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of April 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, down from 0.9% compared to the previous year. The mindshare of Dell XtremIO is 0.7%, down from 1.1% compared to the previous year. The mindshare of HPE Primera is 4.2%, down from 5.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage

Featured Reviews

Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

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Stanislaw Jagielski

Trainer, Storage Consultant at Oxon

Efficient and straightforward setup boosts data management capabilities

Scalability is a significant feature of Dell XtremIO, as it is easy to expand and manage. It provides a lot of features suited for complex systems, such as scalability and the ability to define multi-domain systems, which are beneficial for data management and storage separation. It is efficient from the customer's point of view, offering deduplication at both the volume and file levels. The configuration and setup are straightforward, provided one has knowledge in setting up network infrastructure like VLANs. It is easy to install, use, and configure, making it a reliable product.

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Taufeeq Rauf

Head of IT at NATIONAL INSTITUTIONAL FACILITATION TECHNOLOGIES (PVT.) LTD.

Offers a simple user interface and is useful for data replication

I use HPE Primera for mission-critical applications. My company uses the product as a storage solution for our machines. The availability of HPE Primera in our company is critical for us, considering that we operate in an HA environment where we can't have downtime since we need to deal with cheque clearance for banks. The product's interface is simple to use. I am satisfied with the user experience provided by the product. The ease of use of the product's interface has directly had an impact on our company's operations, along with the improvement in the availability and performance of machines. Compared to HPE Primera, I work with a much more reliable storage solution like Dell PowerStore. Compared to HPE Primera, Dell PowerStore's features related to deduplication are very good, and it also offers a physical storage capacity of eight TB, which can be expanded up to forty TB. I would recommend the product to others who plan to use it only after taking into consideration their usage and requirements. From the price and performance point of view, Dell PowerStore is a better choice. I rate the tool a seven out of ten.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The solution is very straightforward to set up."

"Pure Storage has signature security technology, which cannot be deleted, even if you are an administrator."

"The most valuable feature of this solution is its ease of use."

"The most valuable feature of this solution is reliability."

"It's incredibly easy to use and greatly simplified our ability to both deploy and manage our storage subsystems."

"The most valuable features of this solution are its ease of use and performance."

"The initial setup was extremely simple and straightforward."

"The most valuable features of Pure FlashArray X NVMe are its superior performance compared to other flash tiers, as well as its ease of use, with an intuitive user interface that is simple to deploy and use."

More Pure FlashArray X NVMe pros

"Deduplication and cloning capability"

"The most valuable features are: complete performance and ease of use."

"The feature I like most about Dell Xtremio is its hardware quality compared to other vendors. It's clear they're continuously improving their research and development."

"Ease of management, aside from the serious performance, is the best feature."

"We mostly use it for backup, because we cannot measure anything, and we are afraid to use it for surveillance systems. We were planning to use it for mostly for surveillance systems."

"It has very good performance for an application which needs lower latency and a better response, for example, in microseconds."

"Scalability is a significant feature of Dell XtremIO, as it is easy to expand and manage."

"XtremIO’s capability to run any workload without much in the way of design considerations makes this very easy to use and size."

More Dell XtremIO pros

"In my opinion, HPE is making good progress and moving ahead with InfoSight, which is predictive analytics and artificial intelligence."

"One of the most valuable features is the ease of deployment."

"The product is stable."

"The interface is simplified."

"There has been a lot of changes in HPE Primera OS, and most of the time any package related to it is simple to upgrade. It does not require any support for the operation. The customer can easily deploy any code directly from the GUI which is very good. Additionally, we have individual storage we can allocate and easily manage."

"The performance of the solution is good."

"It is stable and reliable."

"It is a stable and scalable solution with quick and efficient storage capability."

More HPE Primera pros

Cons

"There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class features."

"I'd like to see the product implement active replication for vehicles such as VMware."

"In terms of what needs improvement, the dashboard and management could be simplified."

"It is on the expensive side."

"I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert."

"We've seen that when we create a POD in synchronous mode, it increases the latency."

"If the customer only needs 500 terabytes and doesn't care how much data they'll put in the server, IBM is cheaper than Pure."

"In the future, I would like to see integration with enterprise backup systems."

More Pure FlashArray X NVMe cons

"If you are looking at flash storage solutions, XtremIO doesn't offer any unique features. Most of my customers are migrating their workload from XtremIO to other formats because of this."

"I would like to see more scalability."

"Sometimes we don't get an immediate response from the support team. The initial POC also took a lot of resources."

"I would like to see the ease of deployment and built-in Metro clustering."

"They can improve the product by providing an HTML5-based interface instead of the Java GUI based application."

"I believe having more replication options comparatively to VMAX (other than RecoverPoint) would be great."

"XtremIO needs to be lower priced. It also needs better endpoints and scalability."

"I am not too impressed with XtremeIO because we had a major failure."

More Dell XtremIO cons

"Recently, we had many issues with HPE Primera storage, mainly in the leveling process, which caused many problems for the customers."

"On the controller side, I would like to see NAS capabilities."

"This solution would be expensive for small business and it could be priced more competitively for that market."

"We used to receive hardware errors a lot of times. The ambient temperatures rise rate was approximately 35 to 55 degrees, but when it was approximately 27 or 28, we used to get errors a lot."

"Only HPE can manage the product."

"The cost of HPE Primera could be lower."

"One of the drawbacks of the model we purchased is that it is not running NVMe drives. Even though they say that it is NVMe-ready, it is still on the SSD drives. The model that we purchased has only eight hard drives, and only the ones on the top could work on NVMe. The rest of them are still on the SSD. Its competitors, such as EMC and Pure Storage, are moving or have already moved to NVMe. HPE should improve this solution for NVMe. HPE should also improve IOs in this solution. IOs in HPE are weaker than Hitachi and Pure Storage."

"The file server embedded in Pure, the GUI, and the tracking and reporting features are better with Pure Storage."

More HPE Primera cons

Pricing and Cost Advice

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"Our licensing fees are $500,000+ USD."

"We pay approximately $50,000 USD per year in licensing fees."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"As far as the licensing costs, everything is included in the license."

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

More Pure FlashArray X NVMe pricing and cost advice

"Licensing is approximately $200,000 per year."

"This is the best flash array on the market for high-end workloads, so expect to pay for that. But the support subscription cost is fixed for seven years, which made it easier for us to plan on the maintenance costs."

"The initial purchase price was good but when you need to upgrade, it's a different story."

"The licensing cost is on a yearly subscription basis, which can be expensive but is necessary for ongoing support and services. The pricing could be improved to make it more accessible."

"The price of the solution should be reduced. The price matches the price of a VMAX service but it does not have the capability of a VMAX service. However, the prices of Dell EMC XtremIO can be reduceable."

"It is expensive if you need to increase scalability."

"This solution is a little bit pricey."

"It is great when a product can deliver high-end performance capabilities while offering a very competitive price point."

More Dell XtremIO pricing and cost advice

"It is basically in the mid-range of the price. It is not cheaper than Hitachi, but it is cheaper than Pure Storage. There are no additional costs. Everything was taken care of in the price."

"The solution’s pricing is affordable and worth the money."

"The tool is expensive. I can say that HPE Primera is one of the costliest tools in the market."

"The product is expensive."

"The price to capacity ratio is good."

"Because it has high availability, the cost is above average. The cost depends upon the sizing, and every customer has a different size. It is slightly above average in terms of cost compared to its competitors, but the value add was that they could know what their maintenance cost was going to be going forward. They knew what their renewal or expansion costs would be."

"The solution is quite cost-effective."

"The price of this solution is good for medium-sized and large businesses."

More HPE Primera pricing and cost advice

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Comparison Review

it_user182013

Federal Civ/Intel Engineering Lead at Rubrik

May 1, 2015

Measuring Up: EMC XtremIO and HP 3PAR

Leading up to EMC World 2015, IT Central Station asked how I would compare EMC XtremIO and HP 3PAR. Until recently, the flash storage conversation in my organization and many others has centered on XtremIO and Pure Storage, the leaders of the all-flash array (AFA) space. To that end, I've written a…

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Top Industries

By visitors reading reviews

Computer Software Company

15%

Financial Services Firm

11%

Manufacturing Company

11%

Government

Financial Services Firm

18%

Computer Software Company

15%

Manufacturing Company

Healthcare Company

Educational Organization

44%

Computer Software Company

Manufacturing Company

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

See all answers

What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...

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What do you like most about Dell EMC XtremIO?

The feature I like most about Dell Xtremio is its hardware quality compared to other vendors. It's clear they're cont...

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What is your experience regarding pricing and costs for Dell XtremIO?

Pricing is hard to determine as it depends on the given configuration. XtremIO offers features that justify a potenti...

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What needs improvement with Dell XtremIO?

The interface could be simplified for beginners to ease the configuration of special objects in the system. While the...

See all answers

Which would you choose - HPE Nimble Storage or HPE Primera?

HPE Nimble is a versatile synced WAN San solution. It is easy to use and doesn’t require much training for admins. Th...

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What's the difference between HPE 3PAR StoreServ and HPE Primera?

HPE Primera has many great features but one of the best is that it is very easy to deploy. From an overall perspectiv...

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What do you like most about HPE Primera?

For over a year, I have not seen any downtime in the product.

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 32% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 16% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 14% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 12% of the time

Dell Unity XT vs Pure FlashArray X NVMe

Compared 8% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs Dell XtremIO

Compared 29% of the time

Dell PowerMax NVMe vs Dell XtremIO

Compared 17% of the time

Pure Storage FlashArray vs Dell XtremIO

Compared 12% of the time

Dell Unity XT vs Dell XtremIO

Compared 10% of the time

VAST Data vs Dell XtremIO

Compared 8% of the time

More Dell XtremIO Competitors

HPE Alletra Storage vs HPE Primera

Compared 36% of the time

HPE 3PAR StoreServ vs HPE Primera

Compared 18% of the time

HPE Nimble Storage vs HPE Primera

Compared 10% of the time

Dell PowerStore vs HPE Primera

Compared 8% of the time

Huawei OceanStor Dorado vs HPE Primera

Compared 4% of the time

More HPE Primera Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

March 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

Dell XtremIO

March 2025

Download Dell XtremIO product report

Buyer's Guide

HPE Primera

March 2025

Download HPE Primera product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Dell EMC XtremIO Flash, Dell EMC XtremIO X2, XtremIO, XtremIO X2

Primera

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Bring all-flash, scale-out storage to your enterprise applications with EMC XtremIO. Purpose-built for flash, XtremIO storage arrays are amazingly fast. Delivering high IOPS at less than 1 millisecond latency is just the start. EMC XtremIO helps you harness the power of flash storage by building in innovations like content-based data placement and dual-stage metadata.

Dell Technologies

HPE introduces HPE Primera, a new storage platform designed to deliver superior simplicity, availability, and performance for mission-critical applications
HPE Primera advances the HPE Intelligent Data Platform, a portfolio of products and solutions designed to help customers transition from delivering storage to unlocking business value with intelligent data

Hewlett Packard Enterprise

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Raiffeisen Bank Bulgaria, Wentworth-Douglas Hospital

Information Not Available

Buyer's Guide

Dell XtremIO vs. HPE Primera

March 2025

Free Report: Dell XtremIO vs. HPE Primera

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