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Dell XtremIO vs Pure Storage FlashArray comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
15th
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
35
Ranking in other categories
NVMe All-Flash Storage Arrays (6th)
Dell XtremIO
Ranking in All-Flash Storage
22nd
Average Rating
7.6
Reviews Sentiment
7.5
Number of Reviews
54
Ranking in other categories
No ranking in other categories
Pure Storage FlashArray
Ranking in All-Flash Storage
3rd
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
199
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of May 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, down from 0.8% compared to the previous year. The mindshare of Dell XtremIO is 0.8%, down from 1.1% compared to the previous year. The mindshare of Pure Storage FlashArray is 6.3%, down from 8.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage
 

Featured Reviews

Eugene Hemphill - PeerSpot reviewer
Helps to save money and resources with the data compression feature
One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.
Stanislaw Jagielski - PeerSpot reviewer
Efficient and straightforward setup boosts data management capabilities
Scalability is a significant feature of Dell XtremIO, as it is easy to expand and manage. It provides a lot of features suited for complex systems, such as scalability and the ability to define multi-domain systems, which are beneficial for data management and storage separation. It is efficient from the customer's point of view, offering deduplication at both the volume and file levels. The configuration and setup are straightforward, provided one has knowledge in setting up network infrastructure like VLANs. It is easy to install, use, and configure, making it a reliable product.
Nabeel Sayegh - PeerSpot reviewer
Supercharges enterprise storage by way of highly optimized hardware, comprehensive data management and a feature rich interface.
During their early years, I was a member of Pure's Customer Advisory Board. In addition, when we first adopted Pure, they did not have replication GA yet. We got into their beta testing program and help them work out certain issues with that technology. One weakness I can say the array has, still to this day, is limited control on scheduling snapshots. Depending on the type of replication schedule you are building, you may or may not have control on specifying the start time of a given replication schedule. This is not a very big problem in the grand scheme of things, but something nonetheless that has bothered me about the scheduler in general. Another area for improvement would be automatic host alias creation. Other platforms such as EMC Unity/PowerStore will automatically detect the host name, create a alias for it and associate the logged in HBA's to it. Pure does not do this for you and as a result, requires manual configuration. This can be very time consuming especially when you are deploying a large number of new servers.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The solution uses newer technology for deduplication and compression."
"What I really like about this program, is that it is easy to use and easy to configurate."
"The solution is very straightforward to set up."
"It has good, reliable, fast storage."
"Overall stability is very good. It is a very stable solution."
"The system allows for seamless learning experiences, facilitating quick and easy cloning of environments within minutes."
"We are satisfied with the performance as it is significantly faster compared to traditional storage options."
"The high availability of the product is the most valuable feature."
"Linear performance – The XtremIO wasn’t the fastest in all tests against other all flash arrays, but even with a massive workload, the response time and user experience were absolutely predictable with no sharp drop-offs."
"The speed and scalability of Dell XtremIO are significant features that improve data storage management."
"The Metro clustering and solid-state performance, are the most valuable features of this solution."
"It has very good performance for an application which needs lower latency and a better response, for example, in microseconds."
"The program is very stable."
"The initial setup is straightforward."
"Dell XtremIO is good for databases and huge workloads."
"I rate Dell XtremIO at eight out of ten. It is a product I would recommend to companies where data performance, scalability, and security are highly important due to its beneficial features."
"It solved many problems and provided unexpected features that improved our business execution, making us more agile internally."
"The tool has reduced our power consumption."
"We only have storage provisioning, so the provisioning feature is good. The compression and deduplication are good."
"The deduplication in the array combined with its snap technologies allows the product to be remotely/manually controlled or scheduled."
"It helps us maintain uptime much better than other solutions we've used in the past, and the support is extremely quick and responsive."
"The Direct FlashArray stands out as one of the best features in the market. The Pure1 storage management lets us see the details about utilization and everything else for all 40 storage boxes in one place."
"Pure gives us better compression, it's easier to manage, a lot less hands-on."
"We've had different types of storage, and three things of this solution are valuable. The first one is its outstanding performance. The second one is its stability. In the about three years that we've had it, we've had component failures, but we never had a service interruption or any data loss. The third one, which is really critical, is that it is super easy to use in terms of provisioning, storage, and managing the arrays. I'm able to maintain a multi-site environment with a couple of dozen arrays with a single mid-level storage admin."
 

Cons

"We have run into a couple of instances recently where we are running out of space. So we have had to buy some more packs for it and they have deployed fine and it has increased smoothly."
"You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me."
"We need better data deduplication."
"There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class features."
"Efficiency improvements would always be welcome, but I'm not sure if they could get more efficient."
"We would like to see VNC integration or be able to use Pure Storage with VNC."
"The UI for this solution needs to be improved."
"In the next release, I would like to see real-time analytics for further insight into consumption models."
"I am not too impressed with XtremeIO because we had a major failure."
"The product is highly expensive."
"I believe having more replication options comparatively to VMAX (other than RecoverPoint) would be great."
"Scalability is something that can be improved because there is an issue when it comes to mixing versions."
"Management and reporting need improvement."
"The implementation isn't exactly complex, but the solution should have some enhancements in it to make the process more centralized."
"It can be more cost-efficient."
"When we upgraded the capacity from five to ten TB, the price of the disks was high."
"We would like to see more cloud support, which we know is coming, although it's not out yet. It's going to be released in the next versions. That would be the biggest win, if additional cloud support is built into the array."
"We would like to integrate it more with our backup solutions."
"FlashArray's capacity for forecasting should be improved because it needs to be a bit more current. I think it's bundled with the deduplication and other compression factors. We need more user interfaces for forecasting in this software and more interfaces need to be integrated with this array management tool."
"We do have an issue with the vCenter integration. Pure Storage says it has a lot of free space, but vCenter says its completely full. This is because their dedupes are saved as space, but Vcenter still detects the disk as completely full. So, we do have an issue with that."
"The way Pure Storage does the controller storage warranty or replacement has been an issue for some people who just replace the controllers every couple of years, and that's where some of the confusion with pricing and support has come in. They should be clear on the way the controller replacements happen, as it is important to know whether or not you can get a good return on them, because it can be a little confusing."
"There are a lot of things to improve."
"Just some nit picky stuff, like allowing servers and volumes to be grouped. Therefore, it would easier to work with them in the GUI."
"It's not so scalable. It's got moderate scaling capabilities right now. The clustering technology needs a bit of work, they need to improve that."
 

Pricing and Cost Advice

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."
"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."
"As far as the licensing costs, everything is included in the license."
"The licensing is on a yearly basis."
"Pure FlashArray X NVMe’s pricing is cheaper than other products."
"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."
"Given its price, Pure is not the first option."
"Our licensing fees are $500,000+ USD."
"It is great when a product can deliver high-end performance capabilities while offering a very competitive price point."
"This is the best flash array on the market for high-end workloads, so expect to pay for that. But the support subscription cost is fixed for seven years, which made it easier for us to plan on the maintenance costs."
"This solution is a little bit pricey."
"Pricing and licensing are in line with other products from other manufacturers. You get what you pay for."
"Too high priced for the Brazil market."
"With some workloads that benefit from compression and deduplication, costs are actually better than some tier 2 subsystems (while latency remains <1ms)."
"It is costly but worth it."
"Licensing is approximately $200,000 per year."
"Price per terabyte is substantially higher than their competition. We would like to see it drop."
"The price of Pure Storage FlashArray could always improve. They are still more expensive than some alternative offerings. Cost is always a concern and when there is a battle they tend to be more expensive."
"Dell and Pure Storage offer competitive pricing, but Pure Storage might have a slight advantage."
"While more expensive than NetApp, Pure Storage FlashArray offers superior performance that often justifies the higher cost and adds value overall."
"There are no licensing fees aside from the support."
"Our Evergreen Storage subscription is supposed to be good when we go to upgrade."
"The price of the Pure Storage Flash Array is too high and there needs to be more contact clarity. We went with the Evergreen plan and I don't have clarity on what am I supposed to pay each year or every three years. There was not much contract clarity."
"The licensing is $100,000."
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Comparison Review

it_user182013 - PeerSpot reviewer
May 1, 2015
Measuring Up: EMC XtremIO and HP 3PAR
Leading up to EMC World 2015, IT Central Station asked how I would compare EMC XtremIO and HP 3PAR. Until recently, the flash storage conversation in my organization and many others has centered on XtremIO and Pure Storage, the leaders of the all-flash array (AFA) space. To that end, I've written a…
 

Top Industries

By visitors reading reviews
Computer Software Company
15%
Financial Services Firm
11%
Manufacturing Company
11%
Government
6%
Financial Services Firm
18%
Computer Software Company
17%
Manufacturing Company
9%
Healthcare Company
6%
Educational Organization
33%
Computer Software Company
12%
Manufacturing Company
8%
Financial Services Firm
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What needs improvement with Pure FlashArray X NVMe?
Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...
What do you like most about Dell EMC XtremIO?
The feature I like most about Dell Xtremio is its hardware quality compared to other vendors. It's clear they're cont...
What is your experience regarding pricing and costs for Dell XtremIO?
Pricing is hard to determine as it depends on the given configuration. XtremIO offers features that justify a potenti...
What needs improvement with Dell XtremIO?
The interface could be simplified for beginners to ease the configuration of special objects in the system. While the...
Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What do you like most about Pure Storage FlashArray?
We consume less physical storage because of the solution’s deduplication and compression.
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I don't have the billing details right now, but the pricing is high.
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
Dell EMC XtremIO Flash, Dell EMC XtremIO X2, XtremIO, XtremIO X2
No data available
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Raiffeisen Bank Bulgaria, Wentworth-Douglas Hospital
Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Find out what your peers are saying about Dell XtremIO vs. Pure Storage FlashArray and other solutions. Updated: April 2025.
851,491 professionals have used our research since 2012.