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Digital.ai Release vs Microsoft Azure DevOps comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 7, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Digital.ai Release
Ranking in Release Automation
10th
Average Rating
8.4
Reviews Sentiment
7.5
Number of Reviews
5
Ranking in other categories
Build Automation (15th), DevSecOps (7th)
Microsoft Azure DevOps
Ranking in Release Automation
1st
Average Rating
8.2
Reviews Sentiment
7.0
Number of Reviews
137
Ranking in other categories
Application Lifecycle Management (ALM) Suites (2nd), Enterprise Agile Planning Tools (1st)
 

Mindshare comparison

As of February 2026, in the Release Automation category, the mindshare of Digital.ai Release is 1.3%, up from 0.7% compared to the previous year. The mindshare of Microsoft Azure DevOps is 30.9%, down from 38.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Release Automation Market Share Distribution
ProductMarket Share (%)
Microsoft Azure DevOps30.9%
Digital.ai Release1.3%
Other67.80000000000001%
Release Automation
 

Featured Reviews

Jeanne-Mari Chandran - PeerSpot reviewer
Software Configuration Specialist at a insurance company with 10,001+ employees
Experience seamless project management and integration with robust tools
The features I find most valuable in Digital.ai Release are the integration with MS Teams, because we have MS Teams channels that publish or push notifications to that. When we start deployments, it sends a notification to the people that we are doing a deployment to their environment. It notifies them when the deployment is started, completed, or if attention is required. I also appreciate the fact that it has plugins for Bamboo and I use lots of Gradle and JSON scripts, and we do SQL upgrades as well, triggering Flyway scripts via Bamboo, along with the integration with XLD and Jira; it's all Atlassian software. Regarding environment management capabilities, Digital.ai Release is mostly useful for me, as it is more application related and that is managed via my XLD dictionary. We have one artifact that is environment agnostic, which has placeholders that correspond to my XLD keys and values, and at deployment time, it substitutes the placeholders with those environment specific values. We don't need to make a specific deployment artifact for dev, test, or production; it is all the same artifact using environment variables, ensuring what we take to production is what was tested.
Bharadwaj Deepak Mohapatra - PeerSpot reviewer
DevOps Engineer at ENTERPRISE SYSTEM SOLUTIONS LIMITED
Have built reliable end-to-end pipelines and streamlined cloud provisioning through consistent collaboration practices
I am currently working with open-source tools such as Jenkins for my main CI/CD pipeline, and for enterprise clients, I am using Microsoft Azure DevOps CI/CD pipeline. For other clients, I have also implemented CI/CD YAML pipelines through GitLab CI/CD workflow and GitHub Actions. I am creating the end-to-end CI/CD pipeline from development to deployment and monitoring all of this. Azure Boards is easier than Jira for my understanding because there are very easy points to manage the Agile methodology which we work on. Because it is a GUI, sometimes the process may take a few minutes more than the CLI process since the backend is running the exact CLI, but we are commanding through the GUI. There is definitely a time lag, but it is more secure. Microsoft Azure DevOps pipelines work very seamlessly rather than other CI/CD pipelines, as of my understanding. The downside is that the process may take more time when deploying some clusters, Kubernetes, Azure AKS service, or some vast microservice architecture deployments. There may be a little bit of lag I feel, though I cannot tell very strictly that this is a disadvantage, but sometimes it takes a little more time than other cloud infrastructures. All the major things are done by GUI, which is somewhat a little slow. However, if considering automations, process, monitoring, and provisioning, then it is the best cloud service across all the other service providers. Our implementation is a hybrid cloud. Microsoft Azure DevOps is definitely easily scalable. I have worked on many Kubernetes infrastructures and microservice deployments, and I have seen that replication is very good because it is very easy. The replication process is very straightforward. I definitely advocate for using less code because it is very time-consuming. If using GCP or Amazon Web Service, there is more interaction related to work over the CLI process. In terms of Microsoft Azure DevOps, there are many things done by the GUI, which is the best part.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature of Digital.ai Release is its ability to communicate with various deployment systems, such as XLD and batch deployments, as well as integrate with tools, such as Flyway and Bamboo. We use Bamboo as our build orchestrator, and Digital.ai Release also integrates with Jira, another Atlassian solution. These capabilities make it a powerful tool for managing workflow, test automation, and other processes."
"The orchestration, building the release, and then just executing it and managing that pipeline — the orchestration capabilities are great for that."
"The solution can apply one template across multiple applications."
"The time is also reduced because the manual work has tremendously decreased. We just have to click one button, and it will create everything for us."
"Overall, I would give Digital.ai Release a rating of nine out of ten; there's always room for improvement, but it's really good."
"Some of the most valuable features are the ease of use and the ability to monitor a lot of things. It has a lot of applications and facilities that meet all the developers' requirements. For example, we can use application insights to get an idea of our application's performance. Since it's cloud-based, it's really good for collaboration and working as a team."
"The solution is good for everything, including end-to-end planning and its deployment and testing."
"It is stable, and we have had no issues with it."
"The solution is easy to implement and easy to use."
"Reports were automatically generated and sent to management, offering them insights into our progress concerning the predefined roadmap."
"Azure enables us to create a staging environment through to a production environment in an easier way and then get the code and run that."
"Overall, so far we have no major issues to report."
"Fields can be customized and the reporting is good."
 

Cons

"The backfill could be improved, we could automate that. Right now it's subjective — it's up to the lead developer's memory to remember to backfill."
"Currently, we put artifact details manually. What we could improve, in our case, is the deployment instruction base. Developers input all the information, including which artifact and where it needs to be deployed. What Digital.ai could do is automatically go to the deployment instruction page, take those artifact details, and implement them."
"The solution is a little bit expensive."
"Digital.ai Release could improve by having a better plugin that works with Guardian that we use for mainframe migrations. If there could be an interface or plugin for Guardian that would be beneficial."
"I would like to improve Digital.ai Release by exploring its cloud capabilities as we are currently in the middle of migrating to the cloud, but I actually have no idea what Digital.ai's cloud capabilities are."
"One potential enhancement in Azure DevOps could be integrating more customizable reporting features, particularly for Power BI integration."
"The communication could work better, especially for the development team."
"At times, our development work encounters issues, particularly when executing numerous CI/CD processes."
"It should be able to handle the different types. There is ecosystems engineering, and there is software applications engineering. There is a need to bring these teams together, but the disciplines don't integrate very well, and so it won't work."
"Testing is very important. Microsoft Azure DevOps tests very well. However, DevOps teams need to be aware of what they are impacting when someone updates anything on the system."
"It's too technical sometimes because it's meant for network developers. The CI/CD pipelines are not very easy to manage because it requires a lot of input. So it could be easier to manage."
"The active directory password system needs some improvement because many times the password for the active directory expires before the set time."
"Templates could be improved."
 

Pricing and Cost Advice

"The solution's license includes all features."
"Overall, the price is just too high; especially considering we're in the middle of a pandemic."
"It has an annual subscription. It can be cheaper for partners. Many open-source products are available in the market, and it would be great if they can be a little bit more competitive in terms of pricing. A lot of startups are looking for an open-source, free, or cheap solution. If they can accommodate such requirements, it will be good for the product in the long run."
"As a Microsoft Partner, you get a discount on the pricing. Licensing costs are around $80 a month for DevOps, but for Azure, it is about $200 a month."
"We purchase the solution on an annual basis."
"The price is cheaper than Jira and some of the other competing tools."
"There are additional costs for some functionality, such as increased scalability."
"The majority of the components are reasonably priced."
"The cost is quite affordable."
"It's a good tool, quite rich, it has a lot of features, and quite a lot of analytical capabilities which are built on top of it so that you can see how your projects are going and all that stuff. It's a good tool."
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Top Industries

By visitors reading reviews
Financial Services Firm
26%
Computer Software Company
12%
Insurance Company
12%
Healthcare Company
10%
Manufacturing Company
14%
Government
10%
Financial Services Firm
10%
Computer Software Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business42
Midsize Enterprise28
Large Enterprise69
 

Questions from the Community

What do you like most about Digital.ai Release ?
The time is also reduced because the manual work has tremendously decreased. We just have to click one button, and it will create everything for us.
What needs improvement with Digital.ai Release ?
Based on my experience, I would like to improve Digital.ai Release by exploring its cloud capabilities as we are currently in the middle of migrating to the cloud, but I actually have no idea what ...
What is your primary use case for Digital.ai Release ?
My use case for Digital.ai Release is that I work for an insurance company on a very big project that develops multiple different pieces of software. We use Digital.ai Release to move our software ...
Which is better - Jira or Microsoft Azure DevOps?
Jira is a great centralized tool for just about everything, from local team management to keeping track of products and work logs. It is easy to implement and navigate, and it is stable and scalabl...
Which is better - TFS or Azure DevOps?
TFS and Azure DevOps are different in many ways. TFS was designed for admins, and only offers incremental improvements. In addition, TFS seems complicated to use and I don’t think it has a very fri...
What do you like most about Microsoft Azure DevOps?
Valuable features for project management and tracking in Azure DevOps include a portal displaying test results, check-in/check-out activity, and developer/tester productivity.
 

Also Known As

XL Release, XebiaLabs XL Release
Azure DevOps, VSTS, Visual Studio Team Services, MS Azure DevOps
 

Overview

 

Sample Customers

3M, GE, John Deere, Deutsche Telekom, Cable & Wireless, Xerox, and Société Générale, Liberty Mutual, EA, Rabobank
Alaska Airlines, Iberia Airlines, Columbia, Skype
Find out what your peers are saying about Digital.ai Release vs. Microsoft Azure DevOps and other solutions. Updated: February 2026.
881,665 professionals have used our research since 2012.