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F5 Advanced WAF vs F5 Distributed Cloud Services comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare Web Application ...
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Ranking in Web Application Firewall (WAF)
7th
Average Rating
8.6
Reviews Sentiment
7.4
Number of Reviews
26
Ranking in other categories
No ranking in other categories
F5 Advanced WAF
Ranking in Web Application Firewall (WAF)
2nd
Average Rating
8.4
Reviews Sentiment
6.8
Number of Reviews
71
Ranking in other categories
No ranking in other categories
F5 Distributed Cloud Services
Ranking in Web Application Firewall (WAF)
20th
Average Rating
9.0
Reviews Sentiment
6.7
Number of Reviews
4
Ranking in other categories
CDN (10th), API Security (9th)
 

Mindshare comparison

As of March 2026, in the Web Application Firewall (WAF) category, the mindshare of Cloudflare Web Application Firewall is 5.4%, down from 6.9% compared to the previous year. The mindshare of F5 Advanced WAF is 7.1%, down from 10.3% compared to the previous year. The mindshare of F5 Distributed Cloud Services is 1.8%, up from 0.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Application Firewall (WAF) Mindshare Distribution
ProductMindshare (%)
F5 Advanced WAF7.1%
Cloudflare Web Application Firewall5.4%
F5 Distributed Cloud Services1.8%
Other85.7%
Web Application Firewall (WAF)
 

Featured Reviews

DB
CTO at PlayNirvana
Advanced security reporting has protected high-traffic betting platforms from constant attacks
I don't see room for improvement to Cloudflare Web Application Firewall. One thing I don't know much about because we have a dedicated IT team for that, and I'm not involved with Cloudflare much anymore. But if I were to compare them to F5, I would like to see more features that F5 offers. F5 has an option to bring the whole infrastructure, the whole WAF and all their packages, Bot Management, and everything else on your infrastructure. You need to install certain services from their side, and then you can choose if you would like requests to hit your servers immediately or if requests need to be proxied through F5 backbone. That would be a nice addition because we have 90% of the traffic as legit traffic coming from whitelisted servers. If it comes from whitelisted servers, I don't need to go every request through the backbone; I could easily just IP whitelist everything. Then I could maybe have Bot Management on my infrastructure that drastically reduces the price of Cloudflare. I would like to see Push CDN more improved in the next release of Cloudflare Web Application Firewall. And maybe something similar to Pushpin that Fastly has, which is an option where you can push messages that then can be scaled globally over the network. From our perspective, if we have a listener that listens for stock updates, I would just need to have one processor that pushes those updates to the Cloudflare API, and then Cloudflare would broadcast that message to all listeners. Cloudflare will check the order of the message, and if you, as a customer, are not connected or have some kind of network issue, when you reconnect, you will receive the latest state and missing updates.
Kallamuddin Ansari - PeerSpot reviewer
Cyber Security Consultant at ProTechmanize
Application security has protected critical banking services while policy learning minimizes false blocks
F5 Advanced WAF performs well overall, but I have noticed some points that could enhance the solution. Initially, policy tuning could be simpler, as while the learning engine is powerful, initial tuning still requires experienced engineers, which can be challenging for new teams due to the complexity of options and parameters. A more guided and simple tuning workflow would help reduce the learning curve. Additionally, tighter native integration with SIEM or SOAR tools would simplify correlation and investigations for security teams, although log exports are available. Overall, these are not blockers, merely enhancement opportunities, and once tuned, F5 Advanced WAF is very stable and reliable; improving usability, reporting, and onboarding would make it even more effective for larger environments.
Mohan Janarthanan - PeerSpot reviewer
Associate Vice President at Novac Technology Solutions
Centralized security has protected APIs and optimized multi‑cloud traffic management
F5 Distributed Cloud Services has been used for two years for DDoS protection, and there is a particular feature called API protection. Within API protection, there is malicious user mitigation, which is one particular technology that has been implemented. This is a kind of advanced bot attack prevention. Malicious user mitigation is an AI/ML-based technology that was introduced by the F5 team, and this particular MUG protects rate limiting. If some users are having anomaly detection or someone is trying to do a bot attack, it will create a CAPTCHA challenge for that particular user alone and not for all users. For example, if someone is trying to act as a rogue, it will create a CAPTCHA challenge in the backend system on that particular system, so they cannot try again and again at the same time. It is for a concurrent session, and it will give the CAPTCHA challenge. This MUG, malicious user mitigation, prevents bot attacks. F5 Distributed Cloud Services includes the real-time intelligence feature, which helps with threat response strategies from a threat intelligence perspective. For example, if there are geo-restrictions or geo-based restrictions, sometimes people may come in through proxy-based servers, and it will prevent that. The load balancing feature optimizes application performance. Observability is the basic piece where F5 got introduced. This observability piece provides end-to-end visibility on the application performance. It gives complete end-to-end visibility across network latency and application performance issues. Sometimes when it is getting more than 200 pages, it throws errors such as 300, 400, or whatever has been configured, including 500 errors. F5 Distributed Cloud Services has helped improve traffic management efficiency. Most applications are hosted in the Check Point and F5 firewall, F5 web application firewall, where applications and traffic management can be accessed in a single dashboard. Automated threat detection is a basic feature of F5 Distributed Cloud Services meant for that purpose. There are two scenarios with automated threat detection, which is provided by F5. It is a completely machine learning solution that came from the bot defense, and it automatically protects against sophisticated attacks.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is configurable via API."
"Caching is the most valuable feature of Cloudflare Web Application Firewall."
"The integration of Cloudflare with Cloud Suite is its most valuable feature."
"The product has a valuable security control functionality."
"Cloudflare has positively impacted my organization by making it easier for me to handle and set up DNS for multiple clients; I can easily go in and access their accounts, make changes they need, and it's a one-stop shop."
"The Cloudflare Web Application Firewall's most valuable feature is its ease of configuration."
"Cloudflare is cheaper compared to Azure WAF, which I have considered before."
"The stability of Cloudflare Web Application Firewall deserves a perfect 10 out of 10."
"Provides good protection from attacks."
"The web application firewall itself is most valuable. It provides positive security and negative security. In negative security, it blocks a task such as cross-site scripting, code injection, etc. In positive security, it lets you specify and enforce things, such as the parameters allowed in username and password fields and the number of characters allowed in a field."
"F5 Advanced WAF secures our connectivity and combines both the main functions of WAF (balancing and web application security)."
"The best solution for WAF."
"It is easy to obtain dashboard compliance because security policy views are included."
"With F5 Advanced WAF, it was protection for online publications and for our customers that caused us to choose the platform."
"The level of configurability that I get with F5 Advanced WAF solution is immense, and I have to be a bit aware of how it works and all of its features, but at the end of the day, it is all about the administration expertise that I will require to have and use it to my liking based on the kind of services that I have onboarded on my solution itself."
"It can scale."
"F5 Distributed Cloud Services is the market leader in load balancers and manages traffic really well."
"The main benefit is Web App Security, offering a complete security package from DDoS to web application firewall, API protection, and bot mitigation."
"F5 is known for being the best load balancer in the market. Customers with an existing module can easily adopt additional modules without investing in new hardware."
"Technical support from F5 is good compared to Cisco and HP."
"In a multi-cloud or distributed cloud, there are many protection possibilities from data to web application or API protection, including bot mitigation."
"F5 Distributed Cloud Services provides a single unified console for security operations, network operations, and DevOps across all environments."
 

Cons

"The blocked logs are difficult to read at times."
"They need to improve their support because getting a response for basic requests took around 48 hours, which is too long."
"It would be ideal if the solution offered better log integration and more integration with different platforms."
"The ModSecurity core rules need to be updated."
"There could be an option to duplicate the cluster to maintain the consistency of rules."
"Cloudflare Web Application Firewall should improve visibility for a customer."
"We have noticed some latency when the call goes through the firewall. That could be improved."
"A key challenge arises when dealing with numerous integrations with HVAC systems. Depending on the specifics, there might be some configuration mismatches, which necessitate specific support."
"The solution should include RASP for another level of protection at the code itself."
"While F5 Advanced WAF does limit the number of partners in certain regions to ensure successful business transactions, they could also benefit from expanding their partnerships and making it easier for more people to learn about and become experts in F5 Advanced WAF. By doing so, they could increase the reach and exposure of their solution, similar to how Cisco has become widely recognized in the security industry."
"The product could be more user-friendly for administrators."
"It's a powerful tool yet can be complex for new users."
"It should be a little bit easy to deploy in terms of the overall deployment session. One of our customers is a bit unhappy about the reporting options. Currently, it automatically deletes event logs after some limit if a customer doesn't have any external Syslog server. It is a problem for those customers who want to review event logs after a week or so because they won't get proper reports or event logs. They should increase the duration to at least a month or two for storing the data on the device. F5 is not a leader in Gartner Quadrant, which affects us when we go and pitch this solution. Customers normally go and take a look at such annual reports, and because F5 is currently not there as a leader, the customers ask about it even though we are saying it is good in all things. F5 is not known for something totally different or unique. They were a major player in ADP, and they are just rebranding themselves into security. They should improve or increase their marketing as a security company now. They have already started to do that, but they should do it more so that when it comes to security, customers can easily remember F5. At the moment, if we say F5, load balancing comes to mind. With rebranding and marketing, all customers should get the idea that F5 is now mainly focusing on the security part of it, and it is a security company instead of load balancing. This is the first solution that should come to a customer's mind for a web application firewall."
"Its price should be better. It is expensive."
"The solution's dashboard could be improved. When you're moving from policy to policy, the logs and the integration of the logs in other systems aren't straightforward."
"On the features I wish existed, Big-IP Advanced WAF is primarily an on-premises solution and in that solution, there are not enough features that need to be there to protect API-based applications."
"The main issue is integration with other parts or products of F5, like on-premise WAF. There are some problems, mainly from the perspective of implementation and customer expectations, which sometimes differ from reality."
"For small players, it is completely not worth it."
"Last year there was a downtime of 30 minutes across the cloud distributed console, and that was the only impact observed."
"The pricing could be adjusted to better meet the needs of typical customers in regions like Poland, where the product is considered too expensive."
"The main issue is integration with other parts or products of F5, like on-premise WAF."
"For small players, it is completely not worth it."
 

Pricing and Cost Advice

"The pricing model is very straightforward compared to the competition. You just pay per month for the product and usage."
"It is not too pricey."
"The solution's pricing option needs to be more transparent for enterprise clients."
"The solution is expensive."
"We pay $210 per month for CloudFlare WAF."
"Cloudflare Web Application Firewall is more affordable than other solutions."
"The annual licensing fee is $10,000 USD."
"Cloudflare offers different types of subscriptions for businesses, enterprises, and personal users, and the pricing is negotiable."
"Licensing fees for this solution are paid on a yearly basis."
"The pricing is too high."
"I rate F5 Advanced WAF's pricing a three out of ten."
"I would rate the pricing as seven out of ten"
"F5 Advanced WAF pricing structure should be adjusted to meet the need of small to medium-sized companies."
"A yearly license for F5 Advanced WAF is expensive."
"As far as the pricing of F5 Advanced WAF I would rate it a four out of five depending on what features I am looking for. Imperva is more expensive."
"It's more expensive than other solutions and depending on the modules, there can be additional fees."
Information not available
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Top Industries

By visitors reading reviews
Computer Software Company
11%
Manufacturing Company
9%
Financial Services Firm
8%
Comms Service Provider
7%
Financial Services Firm
14%
Computer Software Company
11%
Government
8%
Manufacturing Company
8%
Financial Services Firm
12%
Computer Software Company
10%
Insurance Company
8%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business16
Midsize Enterprise6
Large Enterprise6
By reviewers
Company SizeCount
Small Business26
Midsize Enterprise15
Large Enterprise31
No data available
 

Questions from the Community

What needs improvement with Cloudflare Web Application Firewall?
I don't see room for improvement to Cloudflare Web Application Firewall. One thing I don't know much about because we...
What is your primary use case for Cloudflare Web Application Firewall?
We are using Cloudflare Web Application Firewall's advanced reporting and analytics tools with their Zero Trust, so e...
What do you like most about F5 Advanced WAF?
It's a fairly easy-to-use and user-friendly tool. My administrators and team also like its ability to customize the r...
What is your experience regarding pricing and costs for F5 Advanced WAF?
The pricing for F5 Advanced WAF is a bit higher, but not that high. I would say for a good amount of revenue-generati...
What needs improvement with F5 Advanced WAF?
On the features I wish existed, Big-IP Advanced WAF is primarily an on-premises solution and in that solution, there ...
What is your experience regarding pricing and costs for F5 Distributed Cloud Services?
I am not involved in sales, so I do not deal with the pricing aspect directly. I give the cost of the solution a four...
What needs improvement with F5 Distributed Cloud Services?
Last year there was a downtime of 30 minutes across the cloud distributed console, and that was the only impact obser...
What is your primary use case for F5 Distributed Cloud Services?
F5 Distributed Cloud Services is being used for web application firewall along with API security, bot protection, and...
 

Also Known As

Cloudflare WAF
No data available
No data available
 

Overview

 

Sample Customers

crunchbase, udacity, marketo, okcupid, zendesk
MAXIMUS, Vivo, American Systems, Bangladesh Post Office, City Bank
Information Not Available
Find out what your peers are saying about F5 Advanced WAF vs. F5 Distributed Cloud Services and other solutions. Updated: March 2026.
884,933 professionals have used our research since 2012.