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F5 Advanced WAF vs Imperva Web Application Firewall comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Jan 12, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare
Sponsored
Average Rating
8.4
Reviews Sentiment
7.2
Number of Reviews
74
Ranking in other categories
CDN (1st), Distributed Denial-of-Service (DDoS) Protection (1st), Managed DNS (1st), Cloud Security Posture Management (CSPM) (14th)
F5 Advanced WAF
Average Rating
8.6
Reviews Sentiment
7.2
Number of Reviews
68
Ranking in other categories
Web Application Firewall (WAF) (2nd)
Imperva Web Application Fir...
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
52
Ranking in other categories
Web Application Firewall (WAF) (4th)
 

Featured Reviews

Spencer Malmad - PeerSpot reviewer
It's easy to set up because you point the DNS to it, and it's working in under 15 minutes
Cloudflare is highly scalable. Cloudflare is a system with a web portal that the end users like me see. It's a console where we can adjust the DNS, caching, and security features all in that console. Cloudflare owns thousands of servers across the world that cache the data. It's a powerful solution. When clients sign up for Cloudflare, they're getting this monster content delivery network, security, and a web application firewall in one. It's all rolled into one, and it's massive. Unless you have your website hosted on a massive hosting provider, there's no way that you can deliver the amount of data that Cloudflare can provide to the end users. If you have static content, there's no way that you can ever match what Cloudflare can do. Obviously, there are competitors to Cloudflare that do the same, but I'm saying other types of solutions. Let's say you go with F5. Great, that's on-prem. That's in your colo. You can't deliver as much data to the internet as you can with a CDN. You don't have to spend $20,000 on a net scaler, F5, or whatever Cisco's selling now. You don't have to buy that. You pay them $50 a month or $150 a month. It's totally worth it because even in five years, you'll never get the performance value, not just the actual ROI. You have to consider how much throughput you can get with Cloudflare.
Richard Polyak - PeerSpot reviewer
Easy event identification, highly stable, and customizable
Generally, F5 Advanced WAF initial setup is straightforward. However, our environment was more complex and it took us a little more time to customize the solution to where we needed it to be. Additionally, the customization didn't rectify everything. We had to do customization to a certain event to prevent attacks that it wasn't catching, but that might not necessarily be the solutions' fault. It could be more of our setup than the solution's fault and not being able to run the latest version or the newer version could be more of a limitation on our ability to put it in the right place. The whole implementation to have the solution run at the level we wanted it to take approximately five months. Our company's environment is one that we can't put a canned solution in front of. Our environment, cannot have a canned solution that might fit everybody else because of how customized this environment is. It does need a lot of tuning to meet our environment's requirements. I rate the initial setup of F5 Advanced WAF a three out of five.
Abdullah Jin - PeerSpot reviewer
Offers bot protection and DDoS Protection and protects public-facing portals
Support is one thing I wish Imperva could improve. They follow the phone model and keep rotating you from one customer service person to another. The layer one support isn't very clear about the workings of the product. My feedback is primarily about Imperva Cloud, not on-premise. On-premise is a whole new story. Support is the issue for Imperva Cloud. It's also a bit pricey. It's a premium service and very expensive. The licensing model is not very straightforward. Every feature is priced separately, and to enjoy maximum protection, you'll have to spend a lot of money. The licensing model is a bit complex, and each feature is very pricey. For example, API security and web application protection are two separate license packages.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I like Cloudflare's application gateway and DDoS protection."
"The solution automatically detects and responds to certain types of traffic based on geolocation."
"New and innovative way to protect the client's data."
"The most valuable feature is its usability."
"Easier http to https redirect using page rules"
"It is a fast and secure DNS."
"The most valuable feature is the web application firewall."
"The most valuable feature is its usability."
"The bot defense capability, as well as protection from brute force attacks and OWASP Top Ten, are notable features."
"It's a fairly easy-to-use and user-friendly tool. My administrators and team also like its ability to customize the rules per the requirements."
"The solution uses AI to protect against botnet attacks."
"There is no need to worry about updating signatures because WAF will automatically update the signatures for you."
"The most valuable feature of F5 Advanced WAF is its grand unity of the implementation, where you have the freedom to configure based on how it affects your use case or your organization. With the default setting of implicit deny, you can gradually start defining and deploying the tool to align with your environment, whether it is outdated, recent, or futuristic. This allows you to customize the solution to protect you from threat actors. You have the ability to define what the advanced threat act should do - whether it should alert, deny, or both - and it will deliver based on your configuration. Unlike other online solutions, F5 Advanced WAF provides flexibility to deliver to your unique environment the way you want."
"F5 Advanced WAF helps our engineers to learn the complete configuration, including fundamental and advanced policies."
"The most valuable features of the F5 Advanced WAF are the enhanced ASM and the performance. Additionally, the usability and effectiveness are very good."
"I like them because I like the security solution. They get extra marks compared to other solutions or competitors. There are more features than any other product I can think of. They're always monitoring, and the security features offer more than other, lesser products."
"It mitigates all of the availabilities of risks around web applications."
"Imperva has a complete picture of how the applications are utilizing it. It is handy. DDoS is good. It has an internally managed database. It is very easy to integrate. We have integrated it with SIEM services."
"The solution integrates seamlessly with other tools and has a good alert mechanism."
"It is easy to use and has good security."
"The solution is cloud-based and offers us good uptime. It has combined web and API security. Therefore, with one license, you access both application security and also API security."
"The most valuable features of Imperva Web Application Firewall are the monitoring of databases and the dashboards are easy to understand."
"There is a quick switch between any of the the nodes if something goes wrong, where there's a there's an attack against a specific area. The security setup is reasonably easy. It's not a problem to do setups and rules and integrations. And, yeah, just the the back end team is also very willing to insist if there's questions that that we cannot answer or with these questions that we do have"
"Imperva is easy to use and deploy. The UI is excellent."
 

Cons

"Support response time could be improved."
"There should be a specific price list for enterprise-level customers."
"There could be more courses with engineers. I like e-learning, however, having a specialist in a classroom is more comfortable for me."
"The tool needs to improve caching of servers. The product needs to include PFX certificate as well."
"The documentation could improve for Cloudflare DNS."
"The product support needs to be accessible from more places, a wider area of coverage."
"Cloudflare could offer a better view or maybe dashboards of the main resources used in the client."
"For the free and Pro plans, Cloudflare could use a simple bot to provide information to users. This would improve support, especially for less advanced users who utilize the free components."
"The BNS module needs improvement."
"The solution should include RASP for another level of protection at the code itself."
"It's sometimes difficult to customize APIs with F5 Advanced WAF."
"F5 Advanced WAF could improve on its funding for WAF features. There is a need to be more advanced WAF features."
"It should be a little bit easy to deploy in terms of the overall deployment session. One of our customers is a bit unhappy about the reporting options. Currently, it automatically deletes event logs after some limit if a customer doesn't have any external Syslog server. It is a problem for those customers who want to review event logs after a week or so because they won't get proper reports or event logs. They should increase the duration to at least a month or two for storing the data on the device. F5 is not a leader in Gartner Quadrant, which affects us when we go and pitch this solution. Customers normally go and take a look at such annual reports, and because F5 is currently not there as a leader, the customers ask about it even though we are saying it is good in all things. F5 is not known for something totally different or unique. They were a major player in ADP, and they are just rebranding themselves into security. They should improve or increase their marketing as a security company now. They have already started to do that, but they should do it more so that when it comes to security, customers can easily remember F5. At the moment, if we say F5, load balancing comes to mind. With rebranding and marketing, all customers should get the idea that F5 is now mainly focusing on the security part of it, and it is a security company instead of load balancing. This is the first solution that should come to a customer's mind for a web application firewall."
"There is a learning curve that extends the time of implementation."
"The DDoS capabilities should be enhanced."
"F5 Advanced needs to improve its bot protection. The solution needs to have machine learning to learn the behavior of the customer to recognize the human versus the bot. This is a difficult feature to explain to our customers. I would like documentation about the bot feature to make it easier for the customer to understand."
"Imperva Web Application Firewall is a good system, but we found that the visibility of the diverse-path server, e.g. where the traffic is coming from, the different IPs, etc., needs improvement."
"I don't really use it and therefore can't speak to areas of improvement."
"The reporting is missing some features, such as: only two export formats, and the time period does not include the last day, week, year."
"Sometimes our web application firewall will slow down."
"Sometimes, support tickets don't get addressed quickly."
"The only disadvantage of Imperva is that it is a pretty costly solution."
"Some of the features should be included in the next release is a file integrating monitoring tool. This feature should be improved."
"The user interface could be better."
 

Pricing and Cost Advice

"The cost primarily depends on the size of the organization."
"The tool is a premium product, so it is very expensive."
"We are using the free tier of the solution."
"We are using the free version."
"A free version of the solution is available."
"It's a premium model. You can start at zero and work your way up to the enterprise model, which has a very high pricing level."
"The pricing for the service is reasonable, neither excessively cheap nor prohibitively expensive. It aligns well with the value of their solution."
"That is one of the great features. I was able to access the majority of the features and services for free."
"The pricing is too high."
"After buying the program, you just pay for the support every year."
"The cost is slightly above average."
"Its price is fair. We have done a couple of deals where they were able to give some kind of discount to the customers. The price was initially high for the customers, but after a couple of negotiations, it came within their budget. They were happy with that."
"F5 Advanced WAF pricing structure should be adjusted to meet the need of small to medium-sized companies."
"I would rate the pricing as seven out of ten"
"There is an annual subscription for this solution."
"The solution is very expensive so should only be used in the right environment."
"Everybody complains about the price of this solution."
"We sell three-year licenses for Imperva Web Application Firewall to our customers. The price is a little expensive."
"The cost of this solution depends on the platform."
"There are some licenses that you have to buy to use some features. Its price could be better. Price is always important because, at the end of the day, customers have a budget. If you can meet the budget, you can sell, and if you don't, you cannot sell."
"The price is high compared to other solutions like FortiWeb."
"The tool is expensive."
"It's an excellent product, but it can be very costly."
"Licensing can range from one to twenty thousand dollars annually. Additionally, some features, including software support, require an annual subscription as well."
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Top Industries

By visitors reading reviews
Educational Organization
21%
Computer Software Company
13%
Comms Service Provider
9%
Financial Services Firm
8%
Financial Services Firm
15%
Computer Software Company
13%
Government
8%
Manufacturing Company
6%
Financial Services Firm
17%
Computer Software Company
13%
Insurance Company
7%
Manufacturing Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

Which is the best DDoS protection solution for a big ISP for monitoring and mitigating?
Cloudflare. We are moving from Akamai prolexic to Cloudflare. Cloudflare anycast network outperforms Akamai static GR...
Which would you choose - Cloudflare DNS or Quad9?
Cloudflare DNS is a very fast, very reliable public DNS resolver. It is an enterprise-grade authoritative DNS service...
What do you like most about Cloudflare?
Cloudflare offers CDN and DDoS protection. We have the front end, API, and database in how you structure applications.
What do you like most about F5 Advanced WAF?
It's a fairly easy-to-use and user-friendly tool. My administrators and team also like its ability to customize the r...
What is your experience regarding pricing and costs for F5 Advanced WAF?
Subscription models have competitive pricing, while perpetual licenses involve an upfront higher cost, leading to amb...
What needs improvement with F5 Advanced WAF?
F5 Advanced WAF sells perpetual licenses as perpetual assets during sales without informing me that support ends afte...
Is Citrix ADC (formerly Netscaler) the best ADC to use and if not why?
For ADC, any ADC can do a good job. But in case if you want to add WAF functionality to the same ADC hardware you hav...
DDoS solutions: Any other solutions to consider aside from Radware DDoS Protection Service and F5 Silverline DDoS Protection?
You can have a look to Imperva Cloud WAF, the anti-DDoS mitigation is under 1s and works very well. I observed a lot ...
 

Also Known As

Cloudflare DNS
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Overview

 

Sample Customers

Trusted by over 9,000,000 Internet Applications and APIs, including Nasdaq, Zendesk, Crunchbase, Steve Madden, OkCupid, Cisco, Quizlet, Discord and more.
MAXIMUS, Vivo, American Systems, Bangladesh Post Office, City Bank
BlueCross BlueShield, eHarmony, EMF Broadcasting, GE Healthcare, Metro Bank, The Motley Fool, Siemens
Find out what your peers are saying about F5 Advanced WAF vs. Imperva Web Application Firewall and other solutions. Updated: March 2025.
845,406 professionals have used our research since 2012.