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Cloudflare Web Application Firewall vs F5 Advanced WAF comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.6
Cloudflare WAF offers essential protection with cost-effective features, supporting various platforms and enhancing website visibility and uptime.
Sentiment score
7.5
F5 Advanced WAF delivers high ROI through cost savings, enhanced security, efficient compliance, and reduced management time, earning user praise.
My experience with the pricing or licensing of Cloudflare Web Application Firewall is that many features can be accessed for free, so the pricing is definitely reasonable.
Owner at Hga consulting
Time savings in daily operations come from the automatic learning and signature update reducing the need for constant manual rule management, allowing the security and network teams to spend significantly less time handling false positive application-related escalations.
Cyber Security Consultant at ProTechmanize
Subscription models offer clearer ROI due to a more competitive pricing scheme.
Global Channel Alliances Lead at a tech vendor with 10,001+ employees
F5 Advanced WAF protects our organization and provides security, achieving a return on investment.
Cybersecurity Team Leader at EMAK For Integrated Solutions
 

Customer Service

Sentiment score
6.3
Cloudflare Web Application Firewall's support is praised for responsiveness and helpfulness, despite challenges with contact and Indian support.
Sentiment score
6.9
Customers praise F5 Advanced WAF support's expertise but highlight response time issues and the need for improved regional consistency.
I would rate the technical support with Cloudflare as excellent every time I've had to contact them.
Owner at Hga consulting
The technical support of Cloudflare Web Application Firewall rates between five and seven at maximum.
IT Manager at Amla Commerce
Both response time and availability need to be improved.
Project Manager at IBM
F5 Advanced WAF provides the insights and notifications I need in terms of reporting and alerting.
Cybersecurity Team Leader at EMAK For Integrated Solutions
If there is a bug, the support is usually understanding and resolves issues.
CEO at CyberApp
 

Scalability Issues

Sentiment score
7.7
Cloudflare Web Application Firewall excels in scalability and ease of use, supporting large user bases efficiently with minimal management.
Sentiment score
7.4
F5 Advanced WAF offers scalable protection and seamless adaptability for enterprises, supporting dynamic growth and easy upgrades.
The scalability of Cloudflare Web Application Firewall rates between 8 to 9, as it depends upon the use cases and what exactly the client needs.
IT Manager at Amla Commerce
 

Stability Issues

Sentiment score
8.1
Cloudflare Web Application Firewall is praised for its reliable performance, minimal downtime, and effective security features across industries.
Sentiment score
8.4
F5 Advanced WAF is highly stable, consistently rated 9-10 for stability, with smooth integration and performance across deployments.
The stability of Cloudflare Web Application Firewall deserves a perfect 10 out of 10.
IT Manager at Amla Commerce
F5 Advanced WAF has been very reliable and consistent for us; in our on-premise enterprise setup, it has been stable and predictable in day-to-day operations without any unexpected crashes or WAF-related downtime in production.
Cyber Security Consultant at ProTechmanize
 

Room For Improvement

Cloudflare's Web Application Firewall requires ModSecurity upgrades, improved logging, integration, accuracy, more controls, and better documentation.
F5 Advanced WAF needs UI simplification, better integration and API protection, lower costs, and improved scalability, efficiency, and support.
The product can improve by having more multitenancy capability, which is currently not available.
Network Architect at a computer software company with 11-50 employees
I think they're doing a good job with DNS and as support for any domains that I create or that my clients create, it's mandatory for me to ensure they have Cloudflare as their DNS provider.
Owner at Hga consulting
They need to improve their support because getting a response for basic requests took around 48 hours, which is too long.
IT Manager at Amla Commerce
Deployment training for F5 Advanced WAF is lacking and restricts growth by being inaccessible and costly for partners.
Global Channel Alliances Lead at a tech vendor with 10,001+ employees
Overall, these are not blockers, merely enhancement opportunities, and once tuned, F5 Advanced WAF is very stable and reliable; improving usability, reporting, and onboarding would make it even more effective for larger environments.
Cyber Security Consultant at ProTechmanize
There is excellent clarity in the LTM and the WAF.
Project Manager at IBM
 

Setup Cost

Cloudflare's WAF offers competitive pricing from $20 to $10,000, seen as cost-effective but could improve transparency.
F5 Advanced WAF is costly for small businesses, but offers significant enterprise value with negotiable discounts and comprehensive features.
Licensing is capacity-driven, so you need careful planning based on traffic volume and use cases, and adding features such as Bot Protection impacts costs; once licensing is clear and sized correctly, there are no surprises.
Cyber Security Consultant at ProTechmanize
Subscription models have competitive pricing, while perpetual licenses involve an upfront higher cost.
Global Channel Alliances Lead at a tech vendor with 10,001+ employees
The price is affordable and satisfactory.
CEO at CyberApp
 

Valuable Features

Cloudflare Web Application Firewall provides scalable DDoS protection, configurable rules, advanced features, and comprehensive support with minimal false positives.
F5 Advanced WAF provides top-tier security with intelligent threat detection, adaptive learning, and seamless integration for diverse environments.
The custom rules and the geo-redundant geographical rule feature, which allows me to implement geographical rules for customers, add significant value.
Network Architect at a computer software company with 11-50 employees
The best features of Cloudflare Web Application Firewall are multiple, including the WAF, rate limiter, and bot attack protection.
IT Manager at Amla Commerce
Cloudflare Web Application Firewall's advanced reporting and analytics tools add a layer that we're able to visualize and see before it actually hits the local firewall.
Owner at Hga consulting
The Advanced Attack Signature database is very strong and regularly updated, effectively blocking SQL injections, cross-site scripting, command injections, and file inclusion attacks while allowing selective enabling or disabling of signatures to avoid blocking genuine traffic.
Cyber Security Consultant at ProTechmanize
F5 Advanced WAF offers the best features that are capable of stopping any type of attack, and it is a really reliable and stable product that you can rely on to stop any type of attack.
Cybersecurity Team Leader at EMAK For Integrated Solutions
The perpetual license, despite an initial higher cost, lacks transparency regarding support expiration.
Global Channel Alliances Lead at a tech vendor with 10,001+ employees
 

Categories and Ranking

Cloudflare Web Application ...
Ranking in Web Application Firewall (WAF)
6th
Average Rating
8.4
Reviews Sentiment
7.4
Number of Reviews
25
Ranking in other categories
No ranking in other categories
F5 Advanced WAF
Ranking in Web Application Firewall (WAF)
2nd
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
72
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of January 2026, in the Web Application Firewall (WAF) category, the mindshare of Cloudflare Web Application Firewall is 5.8%, down from 6.6% compared to the previous year. The mindshare of F5 Advanced WAF is 7.8%, down from 10.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Application Firewall (WAF) Market Share Distribution
ProductMarket Share (%)
F5 Advanced WAF7.8%
Cloudflare Web Application Firewall5.8%
Other86.4%
Web Application Firewall (WAF)
 

Featured Reviews

AU
IT Manager at Amla Commerce
Effectively protects clients from automated threats and ensures global security
I cannot say much about areas of improvement for Cloudflare Web Application Firewall because I haven't gone through deep understanding of it, as I am still learning. However, they need to improve their support because getting a response for basic requests took around 48 hours, which is too long. If I took 48 hours to answer a request at my company, it would be a tough time to see or address the issue, and it would be frustrating.
Kallamuddin Ansari - PeerSpot reviewer
Cyber Security Consultant at ProTechmanize
Application security has protected critical banking services while policy learning minimizes false blocks
F5 Advanced WAF performs well overall, but I have noticed some points that could enhance the solution. Initially, policy tuning could be simpler, as while the learning engine is powerful, initial tuning still requires experienced engineers, which can be challenging for new teams due to the complexity of options and parameters. A more guided and simple tuning workflow would help reduce the learning curve. Additionally, tighter native integration with SIEM or SOAR tools would simplify correlation and investigations for security teams, although log exports are available. Overall, these are not blockers, merely enhancement opportunities, and once tuned, F5 Advanced WAF is very stable and reliable; improving usability, reporting, and onboarding would make it even more effective for larger environments.
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Manufacturing Company
9%
Financial Services Firm
8%
Comms Service Provider
8%
Financial Services Firm
14%
Computer Software Company
12%
Government
8%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business15
Midsize Enterprise6
Large Enterprise6
By reviewers
Company SizeCount
Small Business25
Midsize Enterprise15
Large Enterprise31
 

Questions from the Community

What do you like most about Cloudflare Web Application Firewall?
The product has a valuable security control functionality.
What needs improvement with Cloudflare Web Application Firewall?
I don't really use the rule-based logic feature or utilize the WAF's ability to scale as a cloud-based service. I don't have specific areas that could be improved with Cloudflare Web Application Fi...
What do you like most about F5 Advanced WAF?
It's a fairly easy-to-use and user-friendly tool. My administrators and team also like its ability to customize the rules per the requirements.
What is your experience regarding pricing and costs for F5 Advanced WAF?
Regarding the price, I think the cost is a bit higher compared to others. Earlier we were using Radware, and compared to Radware, it is very high. However, it is providing more features than Radwar...
What needs improvement with F5 Advanced WAF?
In terms of additional features I would like to see from them in the future, I think the GTM is a bit complicated to configure, which I observed. Otherwise, LTM and WAF are straightforward. I faced...
 

Also Known As

Cloudflare WAF
No data available
 

Overview

 

Sample Customers

crunchbase, udacity, marketo, okcupid, zendesk
MAXIMUS, Vivo, American Systems, Bangladesh Post Office, City Bank
Find out what your peers are saying about Cloudflare Web Application Firewall vs. F5 Advanced WAF and other solutions. Updated: December 2025.
881,082 professionals have used our research since 2012.