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Cloudflare Web Application Firewall vs Microsoft Azure Application Gateway comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Nov 2, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.6
Cloudflare WAF offers essential protection with cost-effective features, supporting various platforms and enhancing website visibility and uptime.
Sentiment score
6.1
Microsoft Azure Application Gateway enhances ROI by reducing infrastructure costs, simplifying setup, and using cost management tools for accurate assessments.
My experience with the pricing or licensing of Cloudflare Web Application Firewall is that many features can be accessed for free, so the pricing is definitely reasonable.
Owner at Hga consulting
If we can use a shared resource, then the return on investment is really nice.
Cloud Specialist at a tech services company with 10,001+ employees
Microsoft Azure Application Gateway significantly impacts our cost savings while maintaining higher performance.
IT Manager at Chong Hua Hospital
We have seen a return on investment in terms of time-saving and cost-saving by not creating our own infrastructure.
Information Security and Compliance Officer at Carnation
 

Customer Service

Sentiment score
6.3
Cloudflare Web Application Firewall's support is praised for responsiveness and helpfulness, despite challenges with contact and Indian support.
Sentiment score
6.4
Microsoft Azure Application Gateway support experiences vary; some praise expertise, while others criticize delays and inconsistent quality.
I would rate the technical support with Cloudflare as excellent every time I've had to contact them.
Owner at Hga consulting
The technical support of Cloudflare Web Application Firewall rates between five and seven at maximum.
IT Manager at Amla Commerce
I would say they provide the best support for Application Gateway because they own the product, so their support is top-notch.
Cloud Specialist at a tech services company with 10,001+ employees
There is room for improvement, specifically in paid support, by providing more direct contact.
Information Security and Compliance Officer at Carnation
I would rate Microsoft support as good because they have a very skilled technical support team in the background
Cloud Head at White-Spunner & Associates
 

Scalability Issues

Sentiment score
7.7
Cloudflare Web Application Firewall excels in scalability and ease of use, supporting large user bases efficiently with minimal management.
Sentiment score
7.4
Microsoft Azure Application Gateway provides scalable solutions but has mixed reviews regarding cost and ease of scaling and upgrades.
The scalability of Cloudflare Web Application Firewall rates between 8 to 9, as it depends upon the use cases and what exactly the client needs.
IT Manager at Amla Commerce
It has the autoscaling feature, so there is not much concern around performance; it can scale significantly.
Cloud Specialist at a tech services company with 10,001+ employees
Microsoft Azure Application Gateway is a very scalable product.
IT Manager at Chong Hua Hospital
Microsoft Azure Application Gateway is a scalable solution.
Cloud Head at White-Spunner & Associates
 

Stability Issues

Sentiment score
8.1
Cloudflare Web Application Firewall is praised for its reliable performance, minimal downtime, and effective security features across industries.
Sentiment score
7.6
Microsoft Azure Application Gateway is stable and reliable, with high ratings, despite occasional issues due to misconfiguration.
The stability of Cloudflare Web Application Firewall deserves a perfect 10 out of 10.
IT Manager at Amla Commerce
We have been using it for the past two to three years, and there have been good results with no problems so far.
Cloud Specialist at a tech services company with 10,001+ employees
The stability is good, and except for a few instances, I don't see the non-availability of Azure Cloud services.
Cloud Head at White-Spunner & Associates
 

Room For Improvement

Cloudflare's Web Application Firewall requires ModSecurity upgrades, improved logging, integration, accuracy, more controls, and better documentation.
Microsoft Azure Application Gateway is criticized for high costs, complexity, lacking documentation, and needing improvements in security, scalability, and support.
The product can improve by having more multitenancy capability, which is currently not available.
Network Architect at a computer software company with 11-50 employees
I think they're doing a good job with DNS and as support for any domains that I create or that my clients create, it's mandatory for me to ensure they have Cloudflare as their DNS provider.
Owner at Hga consulting
They need to improve their support because getting a response for basic requests took around 48 hours, which is too long.
IT Manager at Amla Commerce
One feature I mentioned is the support for non-HTTPS protocols such as TCP, which could allow one endpoint for all kinds of protocols.
Cloud Specialist at a tech services company with 10,001+ employees
In future releases of Microsoft Azure Application Gateway, I would like to see more AI functionalities and a better dashboard as well as some customizations.
IT Manager at Chong Hua Hospital
Microsoft Azure Application Gateway has room for improvement because it offers many features, but its configuration is a bit difficult, at least from the developer point of view.
Cloud Head at White-Spunner & Associates
 

Setup Cost

Cloudflare's WAF offers competitive pricing from $20 to $10,000, seen as cost-effective but could improve transparency.
Microsoft Azure Application Gateway's cost is debated; appreciated for scalability but potentially expensive with additional fees compared to AWS.
We would prefer to have it cheaper, but it is still expensive.
Cloud Specialist at a tech services company with 10,001+ employees
Azure solutions are quite expensive.
Information Security and Compliance Officer at Carnation
When it comes to pricing for Microsoft Azure Application Gateway, I would rate it a seven out of ten.
IT Manager at Chong Hua Hospital
 

Valuable Features

Cloudflare Web Application Firewall provides scalable DDoS protection, configurable rules, advanced features, and comprehensive support with minimal false positives.
Microsoft Azure Application Gateway provides secure, efficient traffic management with integration, automation, and scalability benefits for straightforward application deployment.
The custom rules and the geo-redundant geographical rule feature, which allows me to implement geographical rules for customers, add significant value.
Network Architect at a computer software company with 11-50 employees
All the DNS and everything is routed through Cloudflare, so anybody coming to any of the sites has to go through Cloudflare first, making them the first wall of defense.
Owner at Hga consulting
The best features of Cloudflare Web Application Firewall are multiple, including the WAF, rate limiter, and bot attack protection.
IT Manager at Amla Commerce
We are using it for some of the security features for our applications, particularly for securing traffic in transit with SSL.
Information Security and Compliance Officer at Carnation
The Web Application Firewall (WAF) in Microsoft Azure Application Gateway has been very effective in protecting applications from security threats.
IT Manager at Chong Hua Hospital
The gateway's Web Application Firewall feature enhances security as it is the first entry point to your network from the outside world.
Cloud Head at White-Spunner & Associates
 

Categories and Ranking

Cloudflare Web Application ...
Ranking in Web Application Firewall (WAF)
6th
Average Rating
8.4
Reviews Sentiment
7.4
Number of Reviews
25
Ranking in other categories
No ranking in other categories
Microsoft Azure Application...
Ranking in Web Application Firewall (WAF)
5th
Average Rating
7.4
Reviews Sentiment
6.8
Number of Reviews
50
Ranking in other categories
Application Delivery Controllers (ADC) (4th)
 

Mindshare comparison

As of January 2026, in the Web Application Firewall (WAF) category, the mindshare of Cloudflare Web Application Firewall is 5.8%, down from 6.6% compared to the previous year. The mindshare of Microsoft Azure Application Gateway is 6.0%, down from 10.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Application Firewall (WAF) Market Share Distribution
ProductMarket Share (%)
Microsoft Azure Application Gateway6.0%
Cloudflare Web Application Firewall5.8%
Other88.2%
Web Application Firewall (WAF)
 

Featured Reviews

AU
IT Manager at Amla Commerce
Effectively protects clients from automated threats and ensures global security
I cannot say much about areas of improvement for Cloudflare Web Application Firewall because I haven't gone through deep understanding of it, as I am still learning. However, they need to improve their support because getting a response for basic requests took around 48 hours, which is too long. If I took 48 hours to answer a request at my company, it would be a tough time to see or address the issue, and it would be frustrating.
SS
Cloud Specialist at a tech services company with 10,001+ employees
Mutual TLS has secured our web services and now needs broader protocol support
The most valuable feature we have found in Microsoft Azure Application Gateway is mutual TLS. We find mutual TLS valuable because we can verify the client securely by setting up the trust certificate of the client, and also if we do it at the client side as well. This successfully develops mutual trust, ensuring that we know the client who is calling our service is a legitimate client. That is a very nice feature.Microsoft Azure Application Gateway has helped manage our traffic efficiently because we have many web services that we can put behind the same URL, and we can have different URLs with the same Application Gateway with a limited number of listeners. We can do host-based routing as well as URL-based routing or path-based routing. It supports both, so we can have even a single URL supporting many applications, or we can have different URLs for different applications respectively. We have both use cases.
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Manufacturing Company
9%
Financial Services Firm
8%
Comms Service Provider
8%
Computer Software Company
14%
Financial Services Firm
10%
Manufacturing Company
8%
Government
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business15
Midsize Enterprise6
Large Enterprise6
By reviewers
Company SizeCount
Small Business22
Midsize Enterprise6
Large Enterprise24
 

Questions from the Community

What do you like most about Cloudflare Web Application Firewall?
The product has a valuable security control functionality.
What needs improvement with Cloudflare Web Application Firewall?
I don't really use the rule-based logic feature or utilize the WAF's ability to scale as a cloud-based service. I don't have specific areas that could be improved with Cloudflare Web Application Fi...
What's the difference between Azure Front Door and Application Gateway?
We found Azure Front Door to be easily scaled and very stable. The implementation is very fast and Microsoft provides excellent support. Azure Front Door can quickly detect abnormalities before the...
How does AWS WAF compare to Microsoft Azure Application Gateway?
Our organization ran comparison tests to determine whether Amazon’s Web Service Web Application Firewall or Microsoft Azure Application Gateway web application firewall software was the better fit ...
What do you like most about Microsoft Azure Application Gateway?
Application Gateway automatically redirects unwanted users and takes care of the security aspect. It also handles the performance side of things, which is why we use it.
 

Also Known As

Cloudflare WAF
Azure Application Gateway, MS Azure Application Gateway
 

Overview

 

Sample Customers

crunchbase, udacity, marketo, okcupid, zendesk
Lilly, AccuWeather, AIRFRANCE, Honeywell
Find out what your peers are saying about Cloudflare Web Application Firewall vs. Microsoft Azure Application Gateway and other solutions. Updated: December 2025.
881,082 professionals have used our research since 2012.