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AWS WAF vs Cloudflare Web Application Firewall comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Jan 12, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare
Sponsored
Average Rating
8.4
Reviews Sentiment
7.2
Number of Reviews
74
Ranking in other categories
CDN (1st), Distributed Denial-of-Service (DDoS) Protection (1st), Managed DNS (1st), Cloud Security Posture Management (CSPM) (14th)
AWS WAF
Average Rating
8.0
Reviews Sentiment
7.6
Number of Reviews
58
Ranking in other categories
Web Application Firewall (WAF) (1st)
Cloudflare Web Application ...
Average Rating
8.4
Reviews Sentiment
7.5
Number of Reviews
23
Ranking in other categories
Web Application Firewall (WAF) (7th)
 

Featured Reviews

Spencer Malmad - PeerSpot reviewer
It's easy to set up because you point the DNS to it, and it's working in under 15 minutes
Cloudflare is highly scalable. Cloudflare is a system with a web portal that the end users like me see. It's a console where we can adjust the DNS, caching, and security features all in that console. Cloudflare owns thousands of servers across the world that cache the data. It's a powerful solution. When clients sign up for Cloudflare, they're getting this monster content delivery network, security, and a web application firewall in one. It's all rolled into one, and it's massive. Unless you have your website hosted on a massive hosting provider, there's no way that you can deliver the amount of data that Cloudflare can provide to the end users. If you have static content, there's no way that you can ever match what Cloudflare can do. Obviously, there are competitors to Cloudflare that do the same, but I'm saying other types of solutions. Let's say you go with F5. Great, that's on-prem. That's in your colo. You can't deliver as much data to the internet as you can with a CDN. You don't have to spend $20,000 on a net scaler, F5, or whatever Cisco's selling now. You don't have to buy that. You pay them $50 a month or $150 a month. It's totally worth it because even in five years, you'll never get the performance value, not just the actual ROI. You have to consider how much throughput you can get with Cloudflare.
Kavin Kalaiarasu - PeerSpot reviewer
AWS's cloud-native security simplifies rule enforcement but needs better DDoS integration
The dashboarding could be improved, and the default metrics provided by AWS WAF could be upgraded. The rate at which AWS updates their managed rule sets could be better. Features like bot protection or DDoS mitigation, available with other WAF vendors, do not come natively with AWS WAF. Instead, they are part of AWS Shield. Providing DDoS protection as part of their WAF solution would be beneficial.
SachidDoshi - PeerSpot reviewer
Offers a huge signature repository and is superiorly effective in mitigating DDoS attacks
The solution's learning curve can still be further reduced, which presently stands at two or three months. The product has a custom rule set that users can modify and manifest as needed. The vendor can probably shorten the learning curve using cutting-edge technologies like AI. The solution provider can also work around the web applications and identify the toolset that needs to be implemented to deploy the solution in less time. The vendor has launched a SASE product that can function with Cloudflare Web Application Firewall, but many improvements are needed in terms of features, such as the web filtering feature, and CASB has not yet been added.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature of Cloudflare is the GUI. You are able to control the solution very well through the interface. There is a lot of functionality that is embedded in the service."
"I like Cloudflare's application gateway and DDoS protection."
"Smaller businesses have seen great ROI due to the low investment and strong performance."
"The most valuable feature of the solution is external DNS. It is also very secure. They have their own main server and once you configure it, the product takes care of everything. There are no issues in resolving IPs and low latency is also present."
"The web application firewall brought us good security and a view of the accesses/blocks of the entire domain and subdomain that were accessed both by region (country) and IPs."
"Cloudflare is a security SaaS provider that provides security and protects us from any application layer attack."
"Generally, I am satisfied with this product."
"The solution offers the flexibility to control configuration rules."
"The most valuable feature is that it is very easy to configure. It just takes a couple of minutes."
"The most valuable feature of AWS WAF is the extra layer of security that I have when connecting to my web applications."
"It is Amazon. Everything is scalable. It is beyond what we need."
"The product’s availability, ease of configuration, and documentation are valuable."
"We do not have to maintain the solution."
"The simple configuration and the scalability have been most valuable. We are able to scale across all of our different AWS instances."
"This product supplies options for web security for applications accessing sensitive information."
"AWS WAF is a stable solution. The performance of the solution is very good."
"The product has a valuable security control functionality."
"We extensively use the solution every day. The solution is very stable; we haven’t seen any glitches."
"We like that there's load balancing, firewall capabilities, DDoS protection, et cetera, all covered by Cloudflare."
"I'm highly satisfied. It's remarkably user-friendly, enabling me to quickly identify issues, and deploy solutions, and it offers the necessary features."
"Does a good job preventing web application attacks."
"The security features are valuable. The particular feature we use is called OWASP."
"There is a huge signature repository"
"The product has improved our security posture by blocking bad actors."
 

Cons

"Even if I wanted to, I wouldn't be able to buy Cloudflare in my country."
"Sometimes their more advanced caching tools can cause higher first-byte times and problems with JavaScript."
"Although I think it's quite good, it doesn't provide me with all the features I would expect to have if I were using Imperva."
"They lack a good way to manage DNS as a company, since everything is relegated to single account logins until you get to the higher levels. They have come out with a paid feature to remedy this, but I have not had a chance to fully review it yet to know if it fixes the access problem."
"Cloudflare's free plan is limited to 5,000 records for their free plan. They should increase that. For example, if I create a domain called abc.com and a subdomain called a.abc.com, my record count will be two. I can make a maximum of 5,000 subdomains. However, if we use our own DNS hosted on another provider, there is no limit. Their free plan also lacks name server customization."
"The tool needs to improve caching of servers. The product needs to include PFX certificate as well."
"We have noticed multiple instances where Cloudflare falsely indicates that our servers are down, even when there is no actual load on them. This makes it challenging for us to identify the exact issue."
"Cloudflare does not have an on-premise solution. If they had different approaches they could be better suited to accommodate more customers, such as on-premise and hybrid deployments. For example, hybrid deployments would be useful where you could move the traffic from the enterprise to the cloud."
"We should be able to do proper whitelisting."
"The pricing model is complicated."
"We don't have much control over blocking, because the WAF is managed by AWS."
"For now, there is no feature to protect against attack of the bad bots"
"When users choose the free service, there isn't great support available to them."
"An improvement area would be that it's more of a manual effort when you have to enable rules. That's one of the downsides. If that can be done in an automated way, it would be great. That's a lagging feature currently."
"The cost management has room for improvement."
"The product must provide more features."
"The product can improve by having more multitenancy capability, which is currently not available."
"The dashboard could be more user-friendly."
"They have some limitations with third-party integrations."
"We have noticed some latency when the call goes through the firewall. That could be improved."
"The solution's learning curve can still be further reduced"
"A key challenge arises when dealing with numerous integrations with HVAC systems. Depending on the specifics, there might be some configuration mismatches, which necessitate specific support."
"The ModSecurity core rules need to be updated."
"I have experienced some difficulties with Cloudflare's support as a customer based in India."
 

Pricing and Cost Advice

"The tool is a premium product, so it is very expensive."
"The solution has many features but there are ones that you need to pay for. Sometimes you have to find out which is available for free and which you have to pay for."
"I think the pricing is competitive. I think as far as licensing is concerned it's pretty straightforward because it's based on domain. It's just that sometimes domains could be tricky with some customers."
"We don't have any issues with the price."
"When you compare Cloudflare DNS to other solutions, such as Akamai, the price is reasonable."
"The pricing for the service is reasonable, neither excessively cheap nor prohibitively expensive. It aligns well with the value of their solution."
"Cloudflare's pricing is not much higher and is good for middle-level organizations."
"The product's pricing is minimal compared to other products."
"It's cheap."
"We are kind of doing a POC comparison to see what works best. Pricing-wise, AWS is one of the most attractive ones. It is fairly cheap, and we like the pricing part. We're trying to see what makes more sense operation-wise, license-wise, and pricing-wise."
"AWS WAF is pay-as-you-go, I only pay for what I'm using. There is no subscription or any payment upfront, I can terminate use at any time. Which is an advantage."
"The product’s pricing is reasonable."
"I would rate AWS WAF's pricing a seven out of ten."
"AWS is not that costly by comparison. They are maybe close to $40 per month. I think it was between $29 or $39."
"The solution is affordable."
"Its price is fair. There is a very fair amount that they charge. It has a pay-as-you-go model, so it pretty much depends on how much a user uses it. As per the cloud norms, the more you use, the more you pay. I would rate it a five out of ten in terms of pricing."
"The solution's pricing option needs to be more transparent for enterprise clients."
"It starts at $20 and can easily go up to $200 monthly"
"Cloudflare offers different types of subscriptions for businesses, enterprises, and personal users, and the pricing is negotiable."
"We pay $210 per month for CloudFlare WAF."
"The pricing model is very straightforward compared to the competition. You just pay per month for the product and usage."
"The annual licensing fee is $10,000 USD."
"What's my experience with pricing, setup cost, and licensing? I believe the pricing is not the best, but it's reasonable and acceptable. We also use the McAfee system in parallel. In terms of pricing, its okay - not great, but not bad either. It falls in the middle, which is acceptable. In terms of support licensing, last time, we were searching for a solution, and we considered products from resellers rather than directly from the cloud provider. However, the pricing we encountered was exceptionally high. As a result, we are inclined to select support from the reseller."
"Cloudflare Web Application Firewall is more affordable than other solutions."
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Top Industries

By visitors reading reviews
Educational Organization
21%
Computer Software Company
13%
Comms Service Provider
9%
Financial Services Firm
8%
Computer Software Company
16%
Financial Services Firm
14%
Manufacturing Company
8%
Government
6%
Educational Organization
25%
Computer Software Company
14%
Financial Services Firm
7%
Manufacturing Company
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

Which is the best DDoS protection solution for a big ISP for monitoring and mitigating?
Cloudflare. We are moving from Akamai prolexic to Cloudflare. Cloudflare anycast network outperforms Akamai static GR...
Which would you choose - Cloudflare DNS or Quad9?
Cloudflare DNS is a very fast, very reliable public DNS resolver. It is an enterprise-grade authoritative DNS service...
What do you like most about Cloudflare?
Cloudflare offers CDN and DDoS protection. We have the front end, API, and database in how you structure applications.
What are the limitations of AWS WAF vs alternative WAFs?
Hi Varun, I have had experienced with several WAF deployments and deep technical assessments of the following: 1. Im...
How does AWS WAF compare to Microsoft Azure Application Gateway?
Our organization ran comparison tests to determine whether Amazon’s Web Service Web Application Firewall or Microsoft...
What do you like most about AWS WAF?
The most valuable feature of AWS WAF is its highly configurable rules system.
What do you like most about Cloudflare Web Application Firewall?
The product has a valuable security control functionality.
What is your experience regarding pricing and costs for Cloudflare Web Application Firewall?
Cloudflare is cheaper compared to Azure WAF, which I have considered before.
What needs improvement with Cloudflare Web Application Firewall?
The product can improve by having more multitenancy capability, which is currently not available. This improvement wo...
 

Also Known As

Cloudflare DNS
AWS Web Application Firewall
Cloudflare WAF
 

Overview

 

Sample Customers

Trusted by over 9,000,000 Internet Applications and APIs, including Nasdaq, Zendesk, Crunchbase, Steve Madden, OkCupid, Cisco, Quizlet, Discord and more.
eVitamins, 9Splay, Senao International
crunchbase, udacity, marketo, okcupid, zendesk
Find out what your peers are saying about AWS WAF vs. Cloudflare Web Application Firewall and other solutions. Updated: March 2025.
845,406 professionals have used our research since 2012.