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AWS WAF vs Cloudflare Web Application Firewall comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Apr 20, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare
Sponsored
Average Rating
8.6
Reviews Sentiment
7.2
Number of Reviews
75
Ranking in other categories
CDN (1st), Distributed Denial-of-Service (DDoS) Protection (1st), Managed DNS (1st), Cloud Security Posture Management (CSPM) (13th)
AWS WAF
Average Rating
8.0
Reviews Sentiment
7.6
Number of Reviews
59
Ranking in other categories
Web Application Firewall (WAF) (1st)
Cloudflare Web Application ...
Average Rating
8.4
Reviews Sentiment
7.5
Number of Reviews
23
Ranking in other categories
Web Application Firewall (WAF) (6th)
 

Featured Reviews

Spencer Malmad - PeerSpot reviewer
It's easy to set up because you point the DNS to it, and it's working in under 15 minutes
Cloudflare is highly scalable. Cloudflare is a system with a web portal that the end users like me see. It's a console where we can adjust the DNS, caching, and security features all in that console. Cloudflare owns thousands of servers across the world that cache the data. It's a powerful solution. When clients sign up for Cloudflare, they're getting this monster content delivery network, security, and a web application firewall in one. It's all rolled into one, and it's massive. Unless you have your website hosted on a massive hosting provider, there's no way that you can deliver the amount of data that Cloudflare can provide to the end users. If you have static content, there's no way that you can ever match what Cloudflare can do. Obviously, there are competitors to Cloudflare that do the same, but I'm saying other types of solutions. Let's say you go with F5. Great, that's on-prem. That's in your colo. You can't deliver as much data to the internet as you can with a CDN. You don't have to spend $20,000 on a net scaler, F5, or whatever Cisco's selling now. You don't have to buy that. You pay them $50 a month or $150 a month. It's totally worth it because even in five years, you'll never get the performance value, not just the actual ROI. You have to consider how much throughput you can get with Cloudflare.
Kavin Kalaiarasu - PeerSpot reviewer
AWS's cloud-native security simplifies rule enforcement but needs better DDoS integration
The dashboarding could be improved, and the default metrics provided by AWS WAF could be upgraded. The rate at which AWS updates their managed rule sets could be better. Features like bot protection or DDoS mitigation, available with other WAF vendors, do not come natively with AWS WAF. Instead, they are part of AWS Shield. Providing DDoS protection as part of their WAF solution would be beneficial.
SachidDoshi - PeerSpot reviewer
Offers a huge signature repository and is superiorly effective in mitigating DDoS attacks
The solution's learning curve can still be further reduced, which presently stands at two or three months. The product has a custom rule set that users can modify and manifest as needed. The vendor can probably shorten the learning curve using cutting-edge technologies like AI. The solution provider can also work around the web applications and identify the toolset that needs to be implemented to deploy the solution in less time. The vendor has launched a SASE product that can function with Cloudflare Web Application Firewall, but many improvements are needed in terms of features, such as the web filtering feature, and CASB has not yet been added.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The solution is very good at mitigating threats."
"The web application firewall brought us good security and a view of the accesses/blocks of the entire domain and subdomain that were accessed both by region (country) and IPs."
"Even when there is a high load on our servers, Cloudflare is able to cache the data and serve it to users, ensuring they can still access the website."
"New and innovative way to protect the client's data."
"Cloudflare offers CDN and DDoS protection. We have the front end, API, and database in how you structure applications."
"The features of Cloudflare were found to be more beneficial and led to the decision to utilize it over other options."
"Centralized, full-featured DNS."
"Cloudflare has many features."
"They filter a lot of attacks out."
"AWS has flexibility in terms of WAF rules."
"The most valuable feature is the security, making sure that files are protected, preventing unauthorized users from accessing the system."
"The access instruction feature is the most valuable. This is what we use the most."
"The solution is stable."
"What I like best about AWS WAF is that it's a simple tool, so I could understand the basics of AWS WAF in two to three hours."
"The product’s availability, ease of configuration, and documentation are valuable."
"The cloud-native nature of AWS is crucial since most of our workload is in AWS, making AWS WAF native to Amazon Web Services."
"There is a huge signature repository"
"It is configurable via API."
"The solution protects our application, which runs on the HTTP protocol, from DDoS attacks."
"Cloudflare WAF provides protection through rules and functionalities like Cloudflare's SDRAP."
"Cloudflare is cheaper compared to Azure WAF, which I have considered before."
"Technical support has a very fast response time and they are helpful."
"Some of the most valuable features of Cloudflare Web Application Firewall include its DNS zone setup and the zero trust policy."
"Does a good job preventing web application attacks."
 

Cons

"The reporting can definitely be improved to offer a lot more explanation on something that may have happened or has actually happened."
"Cloudflare's console should be made more user-friendly."
"DNS Management."
"It should have easier documentation for the configuration. It's very technical and people who aren't technical should also be able to do the configuration."
"There could be more courses with engineers. I like e-learning, however, having a specialist in a classroom is more comfortable for me."
"They lack a good way to manage DNS as a company, since everything is relegated to single account logins until you get to the higher levels. They have come out with a paid feature to remedy this, but I have not had a chance to fully review it yet to know if it fixes the access problem."
"I believe they currently have this feature, but there will most likely be integration with APIs so we can control some features through API."
"It would be beneficial for us if Cloudflare could offer a scrubbing solution. This would involve taking a snapshot of my website and keeping it live during a DDoS attack, ensuring uninterrupted service for our users. DDoS attacks are typically short in duration, and having Cloudflare maintain the site's availability from its secure network would enhance the overall user experience. I would appreciate it if Cloudflare could consider implementing this feature. Many organizations already utilize similar capabilities in their CDN platforms, where a static snapshot of the web page is displayed during DDoS attacks. In terms of features, Cloudflare needs to enhance its resilience and stay more focused on adopting new technologies. For instance, solutions like F5 XC Box, Access Solution, and Distributed Cloud Solution have impressive features, and Cloudflare should strive to match and exceed those capabilities. There's a need for improvement in areas like AI-based DDoS attacks and Layer 7 WAF features. Cloudflare should prioritize enhancements in areas such as behavioral DDoS and protection against SQL injection attacks, considering the prevalent trend of public exposure to the internet for business reasons. Overall, Cloudflare needs to invest more in advancing its feature set."
"It will be helpful if the product recommends rules that we can implement."
"One area that could be improved is the DDoS protection."
"The setup is complicated."
"AWS WAF could improve by making the overall management easier. Many people that have started working with AWS WAF do not have an easy time. They should make it easy to use."
"They have to do more to improve, to innovate more features. They need to increase the security. It has to be more active in detecting threats."
"The product could be improved by expanding the weightage units of rules."
"The cost management has room for improvement."
"I would like to see it more tightly integrated with other AWS services."
"We have noticed some latency when the call goes through the firewall. That could be improved."
"The product can improve by having more multitenancy capability, which is currently not available."
"Cloudflare Web Application Firewall should include port forwarding features."
"Support can be challenging at times."
"Their documentation could be better. They don't have documentation that explains everything well. They have documentation for everything you're looking for, but they lack a single piece of documentation to tie everything together. As a new user or beginner, it took us a little bit of time to figure out how to put all these things in place."
"Cloudflare Web Application Firewall should improve visibility for a customer."
"The solution's learning curve can still be further reduced"
"I have experienced some difficulties with Cloudflare's support as a customer based in India."
 

Pricing and Cost Advice

"The pricing depends on the usage, but the cheapest would be around 5,000 USD a month."
"I give the price a five out of ten."
"We are using the free tier of the solution."
"It's a premium model. You can start at zero and work your way up to the enterprise model, which has a very high pricing level."
"When you compare Cloudflare DNS to other solutions, such as Akamai, the price is reasonable."
"The product's pricing is minimal compared to other products."
"So far I use free tier and happy with it. You can subscribe to business package if needed."
"The solution is expensive when compared to other products but offers unlimited bandwidth."
"AWS WAF costs $5 monthly plus $1 for the rule. It's cheap, cost-wise. It's worth the money."
"The price of AWS WAF is reasonable, it is not expensive and it is not cheap."
"For Kubernetes microservices, AWS is more expensive compared to OCI. AWS costs approximately 70 cents per hour, while OCI is 50% cheaper."
"AWS is not that costly by comparison. They are maybe close to $40 per month. I think it was between $29 or $39."
"There are different scale options available for WAF."
"There are no separate licensing costs we pay for since it is included in the plan we purchase."
"The pricing should be more affordable, especially as it pertains to small clients."
"It's an annual subscription."
"The solution's pricing option needs to be more transparent for enterprise clients."
"Cloudflare offers different types of subscriptions for businesses, enterprises, and personal users, and the pricing is negotiable."
"The solution is expensive."
"The pricing model is very straightforward compared to the competition. You just pay per month for the product and usage."
"The annual licensing fee is $10,000 USD."
"It starts at $20 and can easily go up to $200 monthly"
"What's my experience with pricing, setup cost, and licensing? I believe the pricing is not the best, but it's reasonable and acceptable. We also use the McAfee system in parallel. In terms of pricing, its okay - not great, but not bad either. It falls in the middle, which is acceptable. In terms of support licensing, last time, we were searching for a solution, and we considered products from resellers rather than directly from the cloud provider. However, the pricing we encountered was exceptionally high. As a result, we are inclined to select support from the reseller."
"Cloudflare Web Application Firewall is more affordable than other solutions."
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Top Industries

By visitors reading reviews
Educational Organization
16%
Computer Software Company
14%
Comms Service Provider
9%
Financial Services Firm
9%
Computer Software Company
16%
Financial Services Firm
14%
Manufacturing Company
8%
Government
6%
Educational Organization
19%
Computer Software Company
14%
Financial Services Firm
7%
Manufacturing Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

Which is the best DDoS protection solution for a big ISP for monitoring and mitigating?
Cloudflare. We are moving from Akamai prolexic to Cloudflare. Cloudflare anycast network outperforms Akamai static GR...
Which would you choose - Cloudflare DNS or Quad9?
Cloudflare DNS is a very fast, very reliable public DNS resolver. It is an enterprise-grade authoritative DNS service...
What do you like most about Cloudflare?
Cloudflare offers CDN and DDoS protection. We have the front end, API, and database in how you structure applications.
What are the limitations of AWS WAF vs alternative WAFs?
Hi Varun, I have had experienced with several WAF deployments and deep technical assessments of the following: 1. Im...
How does AWS WAF compare to Microsoft Azure Application Gateway?
Our organization ran comparison tests to determine whether Amazon’s Web Service Web Application Firewall or Microsoft...
What do you like most about AWS WAF?
The most valuable feature of AWS WAF is its highly configurable rules system.
What do you like most about Cloudflare Web Application Firewall?
The product has a valuable security control functionality.
What is your experience regarding pricing and costs for Cloudflare Web Application Firewall?
Cloudflare is cheaper compared to Azure WAF, which I have considered before.
What needs improvement with Cloudflare Web Application Firewall?
The product can improve by having more multitenancy capability, which is currently not available. This improvement wo...
 

Also Known As

Cloudflare DNS
AWS Web Application Firewall
Cloudflare WAF
 

Overview

 

Sample Customers

Trusted by over 9,000,000 Internet Applications and APIs, including Nasdaq, Zendesk, Crunchbase, Steve Madden, OkCupid, Cisco, Quizlet, Discord and more.
eVitamins, 9Splay, Senao International
crunchbase, udacity, marketo, okcupid, zendesk
Find out what your peers are saying about AWS WAF vs. Cloudflare Web Application Firewall and other solutions. Updated: April 2025.
851,604 professionals have used our research since 2012.