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Azure Web Application Firewall vs Cloudflare Web Application Firewall comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
3.9
Azure Web Application Firewall offers cost-efficiency through reduced administration, AI enhancements, and competitive pricing compared to leading competitors.
Sentiment score
7.6
Cloudflare WAF offers quick ROI, crucial protection for e-commerce, saves bandwidth, and balances cost with valuable free features.
AI-based recommendations save on time and money.
Head of Digital Engineering, Management Consultant at Stax Inc.
Recently, they have been under serious attack with major exploits, such as Log4j, affecting Fortinet and Palo Alto, and even Cisco and VMware.
Senior Solutions Architect at EQ2 Technology
My experience with the pricing or licensing of Cloudflare Web Application Firewall is that many features can be accessed for free, so the pricing is definitely reasonable.
Owner at Hga consulting
 

Customer Service

Sentiment score
7.1
Microsoft support is generally satisfactory, with users preferring higher-tier options for faster response and clearer communication.
Sentiment score
6.3
Cloudflare WAF support is mixed; responsive for some, but Indian customers face call availability and administrative issues.
I hardly use Microsoft's paid subscription or maintenance services, however, whenever I send them a note, they have been responsive.
Head of Digital Engineering, Management Consultant at Stax Inc.
I would rate the technical support that Azure provides from Microsoft a seven.
Global IT Solutions Specialist at RELIEF INTERNATIONAL INC
I reached out to their support, and they helped me resolve the issue effectively.
Owner at ICAL S.A.
I would rate the technical support with Cloudflare as excellent every time I've had to contact them.
Owner at Hga consulting
The technical support of Cloudflare Web Application Firewall rates between five and seven at maximum.
IT Manager at Amla Commerce
 

Scalability Issues

Sentiment score
6.6
Azure Web Application Firewall offers flexible, highly-rated scalability, easily adapting to traffic changes and various workload needs across subscriptions.
Sentiment score
7.7
Cloudflare Web Application Firewall offers impressive scalability and automated management, but additional features may incur costs for smaller organizations.
Beyond a certain SKU, I can install and use these services.
Head of Digital Engineering, Management Consultant at Stax Inc.
For our company, Azure Web Application Firewall works effectively for scalability.
Global IT Solutions Specialist at RELIEF INTERNATIONAL INC
The scalability of Cloudflare Web Application Firewall rates between 8 to 9, as it depends upon the use cases and what exactly the client needs.
IT Manager at Amla Commerce
 

Stability Issues

Sentiment score
7.1
Azure Web Application Firewall is highly stable, with minimal connectivity or performance issues and consistently earns high reliability ratings.
Sentiment score
8.2
Cloudflare Web Application Firewall is praised for stability, high performance, effective protection, daily use, and minimal downtime.
Very rarely do I see any latency issues.
Head of Digital Engineering, Management Consultant at Stax Inc.
The stability of Cloudflare Web Application Firewall deserves a perfect 10 out of 10.
IT Manager at Amla Commerce
 

Room For Improvement

Azure Web Application Firewall needs better reporting, integration, cost plans, and process streamlining for enhanced management and support.
Cloudflare WAF needs feature enhancements, better usability, improved support, advanced DDoS protection, and solutions for latency and alerts.
Upgrading the platform regularly is necessary for security, however, frequent updates every six months or year from Azure can be a maintenance overhead.
Head of Digital Engineering, Management Consultant at Stax Inc.
The pricing needs improvement, and I think for beginners it will be a little bit complicated, so the ease of use could be enhanced.
Global IT Solutions Specialist at RELIEF INTERNATIONAL INC
Cloudflare will check the order of the message, and if you, as a customer, are not connected or have some kind of network issue, when you reconnect, you will receive the latest state and missing updates.
CTO at PlayNirvana
The product can improve by having more multitenancy capability, which is currently not available.
Network Architect at a computer software company with 11-50 employees
I think they're doing a good job with DNS and as support for any domains that I create or that my clients create, it's mandatory for me to ensure they have Cloudflare as their DNS provider.
Owner at Hga consulting
 

Setup Cost

Azure Web Application Firewall offers scalable pricing, valued functionality, and favorable terms, appealing compared to AWS and GCP.
Cloudflare Web Application Firewall offers affordable, flexible pricing with no upfront costs, noted for competitiveness and included support services.
It is even a lower cost compared to AWS and GCP.
Senior Solutions Architect at EQ2 Technology
Sometimes, when opting for a higher SKU, it's not the WAF itself that's costly but the additional requirements.
Head of Digital Engineering, Management Consultant at Stax Inc.
I would place Azure Web Application Firewall at an eight on a scale from one to 10, with one being cheap and 10 being expensive.
Global IT Solutions Specialist at RELIEF INTERNATIONAL INC
 

Valuable Features

Azure Web Application Firewall offers robust security, seamless Azure integration, automatic rule management, and scalable, user-friendly deployment with minimal downtime.
Cloudflare Web Application Firewall provides comprehensive security features, easy setup, scalability, and competitive pricing with praised performance and stability.
With Microsoft, everything is within a single suite, making it easier to configure and plan.
Head of Digital Engineering, Management Consultant at Stax Inc.
It integrates effectively with things such as Sentinel and Defender for Cloud, so mostly it's the analytics and now the AI capabilities that have been introduced with Co-pilot.
Global IT Solutions Specialist at RELIEF INTERNATIONAL INC
It is almost impossible to access these assets from outside, requiring a very skilled attacker to obtain asset tokens of a customer using Azure.
Senior Solutions Architect at EQ2 Technology
The custom rules and the geo-redundant geographical rule feature, which allows me to implement geographical rules for customers, add significant value.
Network Architect at a computer software company with 11-50 employees
All the DNS and everything is routed through Cloudflare, so anybody coming to any of the sites has to go through Cloudflare first, making them the first wall of defense.
Owner at Hga consulting
We are in the gambling business, in the betting business, so we have constant daily DDoS attacks, and it's always working fine.
CTO at PlayNirvana
 

Categories and Ranking

Azure Web Application Firewall
Ranking in Web Application Firewall (WAF)
11th
Average Rating
8.4
Reviews Sentiment
6.6
Number of Reviews
16
Ranking in other categories
Microsoft Security Suite (20th)
Cloudflare Web Application ...
Ranking in Web Application Firewall (WAF)
7th
Average Rating
8.6
Reviews Sentiment
7.4
Number of Reviews
26
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of March 2026, in the Web Application Firewall (WAF) category, the mindshare of Azure Web Application Firewall is 2.8%, down from 4.3% compared to the previous year. The mindshare of Cloudflare Web Application Firewall is 5.4%, down from 6.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Application Firewall (WAF) Mindshare Distribution
ProductMindshare (%)
Cloudflare Web Application Firewall5.4%
Azure Web Application Firewall2.8%
Other91.8%
Web Application Firewall (WAF)
 

Featured Reviews

RJ
Global IT Solutions Specialist at RELIEF INTERNATIONAL INC
Offers robust analytics and seamless cloud integration with minor room for user interface improvement
The Microsoft support and the analytics are what I appreciate about Azure Web Application Firewall. It integrates effectively with things such as Sentinel and Defender for Cloud, so mostly it's the analytics and now the AI capabilities that have been introduced with Co-pilot. It helps when looking for threats. It reduces issues significantly because the filtering capabilities are high. Given that it's a cloud solution, we have very minimal downtime, especially because we have Microsoft support. On a scale of one to 10, I would give it an eight.
DB
CTO at PlayNirvana
Advanced security reporting has protected high-traffic betting platforms from constant attacks
I don't see room for improvement to Cloudflare Web Application Firewall. One thing I don't know much about because we have a dedicated IT team for that, and I'm not involved with Cloudflare much anymore. But if I were to compare them to F5, I would like to see more features that F5 offers. F5 has an option to bring the whole infrastructure, the whole WAF and all their packages, Bot Management, and everything else on your infrastructure. You need to install certain services from their side, and then you can choose if you would like requests to hit your servers immediately or if requests need to be proxied through F5 backbone. That would be a nice addition because we have 90% of the traffic as legit traffic coming from whitelisted servers. If it comes from whitelisted servers, I don't need to go every request through the backbone; I could easily just IP whitelist everything. Then I could maybe have Bot Management on my infrastructure that drastically reduces the price of Cloudflare. I would like to see Push CDN more improved in the next release of Cloudflare Web Application Firewall. And maybe something similar to Pushpin that Fastly has, which is an option where you can push messages that then can be scaled globally over the network. From our perspective, if we have a listener that listens for stock updates, I would just need to have one processor that pushes those updates to the Cloudflare API, and then Cloudflare would broadcast that message to all listeners. Cloudflare will check the order of the message, and if you, as a customer, are not connected or have some kind of network issue, when you reconnect, you will receive the latest state and missing updates.
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Top Industries

By visitors reading reviews
Manufacturing Company
12%
Financial Services Firm
11%
Computer Software Company
9%
Government
6%
Computer Software Company
11%
Manufacturing Company
9%
Financial Services Firm
8%
Comms Service Provider
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business6
Large Enterprise12
By reviewers
Company SizeCount
Small Business16
Midsize Enterprise6
Large Enterprise6
 

Questions from the Community

What is your experience regarding pricing and costs for Azure Web Application Firewall?
I would place Azure Web Application Firewall at an eight on a scale from one to 10, with one being cheap and 10 being expensive.
What needs improvement with Azure Web Application Firewall?
The pricing needs improvement, and I think for beginners it will be a little bit complicated, so the ease of use could be enhanced. I've worked with Fortinet and Cisco, and I think the UI is a litt...
What is your primary use case for Azure Web Application Firewall?
Because we mostly operate in the cloud and because we're a Microsoft environment, it was the best option in the scenario. The options were limited in terms of wanting to be an only Microsoft enviro...
What needs improvement with Cloudflare Web Application Firewall?
I don't see room for improvement to Cloudflare Web Application Firewall. One thing I don't know much about because we have a dedicated IT team for that, and I'm not involved with Cloudflare much an...
What is your primary use case for Cloudflare Web Application Firewall?
We are using Cloudflare Web Application Firewall's advanced reporting and analytics tools with their Zero Trust, so every employee needs to check DNS requests and network traffic. We have strict ne...
 

Also Known As

No data available
Cloudflare WAF
 

Overview

 

Sample Customers

Information Not Available
crunchbase, udacity, marketo, okcupid, zendesk
Find out what your peers are saying about Azure Web Application Firewall vs. Cloudflare Web Application Firewall and other solutions. Updated: March 2026.
884,873 professionals have used our research since 2012.