

AWS WAF and F5 Advanced WAF are leading competitors in the web application firewall market. While AWS WAF offers a cost-effective, scalable cloud-native solution that's easily deployable, F5 Advanced WAF is favored for its advanced protection features and comprehensive security capabilities.
Features: AWS WAF provides scalability, ease of use, and integration with AWS services, allowing quick deployment and rule management. F5 Advanced WAF offers anti-bot protection, DDoS protection, and advanced configuration options, excelling in behavior analysis and traffic learning.
Room for Improvement: AWS WAF could benefit from better automation, third-party integrations, and more thorough documentation. Enhancements in support for user-defined rules and a more predictable pricing model are also desired. F5 Advanced WAF has room to improve its interface and reporting features, integration capabilities, and policy configuration simplicity, along with adopting more transparent pricing models.
Ease of Deployment and Customer Service: AWS WAF is praised for its easy deployment within AWS's ecosystem, though support varies in depth and speed. F5 Advanced WAF, often deployed on-premises or in hybrid models, provides good customer service but faces challenges with initial deployment complexity.
Pricing and ROI: AWS WAF's pay-as-you-go pricing is attractive for its affordability and flexibility, although unexpected costs can occur with increased usage. F5 Advanced WAF is more expensive, aligning with its extensive feature set. Despite higher costs, it is suited for high-demand environments, providing ROI in enterprise setups, whereas AWS WAF is seen as budget-friendly with scalable costs.
With AWS WAF, it is easier for us to block unwanted malicious DDoS attacks and threats from coming into our web application.
Time savings in daily operations come from the automatic learning and signature update reducing the need for constant manual rule management, allowing the security and network teams to spend significantly less time handling false positive application-related escalations.
Subscription models offer clearer ROI due to a more competitive pricing scheme.
The amount of attacks it protects against is immense, more than F5 Advanced WAF itself costs.
Resolving issues can take time because the support personnel may lack product expertise, leading to delays.
They reach out when you send them a ticket, and within 24 hours or less, someone is able to get back to you to solve your problem.
Both response time and availability need to be improved.
F5 Advanced WAF provides the insights and notifications I need in terms of reporting and alerting.
If there is a bug, the support is usually understanding and resolves issues.
AWS WAF does scale in the sense that it is fully managed and has automatic scaling.
I can run it in HA mode or even divide the traffic volume to the number of instances that I have based on their resource sizing.
Since it protects web applications from common attacks such as SQL injection and XSS, it is very stable.
In terms of reliability, I would rate AWS WAF about six out of ten due to the need for improved signature sets.
We faced issues with AWS WAF when writing the custom rules.
F5 Advanced WAF has been very reliable and consistent for us; in our on-premise enterprise setup, it has been stable and predictable in day-to-day operations without any unexpected crashes or WAF-related downtime in production.
F5 Advanced WAF is pretty stable.
Compared to firewalls, WAFs generally provide limited stateful analysis capabilities.
The way we see it now is just mentioned as a percentage from bots and actual users, which should include proper graphs and detailed information.
Features like bot protection or DDoS mitigation, available with other WAF vendors, do not come natively with AWS WAF.
Deployment training for F5 Advanced WAF is lacking and restricts growth by being inaccessible and costly for partners.
Overall, these are not blockers, merely enhancement opportunities, and once tuned, F5 Advanced WAF is very stable and reliable; improving usability, reporting, and onboarding would make it even more effective for larger environments.
There is excellent clarity in the LTM and the WAF.
Due to our status as an AWS shop, AWS WAF is cost-effective for us, and we benefit from discounts due to our extensive use of AWS services.
The licensing cost for AWS WAF is just pay-as-you-go; it is a service-based model.
Licensing is capacity-driven, so you need careful planning based on traffic volume and use cases, and adding features such as Bot Protection impacts costs; once licensing is clear and sized correctly, there are no surprises.
Subscription models have competitive pricing, while perpetual licenses involve an upfront higher cost.
The price is affordable and satisfactory.
The biggest benefit of AWS WAF for us is to filter malicious requests, so we can protect our environment and application from malicious actors.
It has also helped to improve the posture of our application, prevent all DDoS attacks, and unnecessary traffic and SQL injection that is reducing the performance of our application.
The cloud-native nature of AWS is crucial since most of our workload is in AWS, making AWS WAF native to Amazon Web Services.
The Advanced Attack Signature database is very strong and regularly updated, effectively blocking SQL injections, cross-site scripting, command injections, and file inclusion attacks while allowing selective enabling or disabling of signatures to avoid blocking genuine traffic.
F5 Advanced WAF offers the best features that are capable of stopping any type of attack, and it is a really reliable and stable product that you can rely on to stop any type of attack.
The perpetual license, despite an initial higher cost, lacks transparency regarding support expiration.
| Product | Market Share (%) |
|---|---|
| F5 Advanced WAF | 7.5% |
| AWS WAF | 5.6% |
| Other | 86.9% |


| Company Size | Count |
|---|---|
| Small Business | 22 |
| Midsize Enterprise | 12 |
| Large Enterprise | 26 |
| Company Size | Count |
|---|---|
| Small Business | 26 |
| Midsize Enterprise | 15 |
| Large Enterprise | 31 |
AWS Web Application Firewall (WAF) is a firewall security system that monitors incoming and outgoing traffic for applications and websites based on your pre-defined web security rules. AWS WAF defends applications and websites from common Web attacks that could otherwise damage application performance and availability and compromise security.
You can create rules in AWS WAF that can include blocking specific HTTP headers, IP addresses, and URI strings. These rules prevent common web exploits, such as SQL injection or cross-site scripting. Once defined, new rules are deployed within seconds, and can easily be tracked so you can monitor their effectiveness via real-time insights. These saved metrics include URIs, IP addresses, and geo locations for each request.
AWS WAF Features
Some of the solution's top features include:
Reviews from Real Users
AWS WAF stands out among its competitors for a number of reasons. Two major ones are its user-friendly interface and its integration capabilities.
Kavin K., a security analyst at M2P Fintech, writes, “I believe the most impressive features are integration and ease of use. The best part of AWS WAF is the cloud-native WAF integration. There aren't any hidden deployments or hidden infrastructure which we have to maintain to have AWS WAF. AWS maintains everything; all we have to do is click the button, and WAF will be activated. Any packet coming through the internet will be filtered through.”
F5 Advanced WAF is a web application security solution for financial and government sectors, e-commerce, and public-facing websites. It offers protection against various attacks, including botnets, web scraping, and foreign entities. The solution can be deployed on-premises or in the cloud and is often used with other security tools. Its most valuable features include DDoS and DNS attack protection, SSL uploading, anomaly detection, and the ability to input custom rules.
F5 Advanced WAF has helped organizations to expose more services to the public while providing an extra layer of protection, preventing revenue loss, and securing connectivity.
We monitor all Web Application Firewall (WAF) reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.