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F5 Advanced WAF vs Imperva Application Security Platform comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Mar 22, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.6
Cloudflare WAF offers quick ROI, crucial protection for e-commerce, saves bandwidth, and balances cost with valuable free features.
Sentiment score
7.6
F5 Advanced WAF boosts ROI by enhancing security, reducing overhead, and protecting assets in sectors like finance and banking.
Sentiment score
6.0
Imperva Application Security Platform offers substantial ROI for frequent attack targets, aiding compliance and cost-efficient protection.
My experience with the pricing or licensing of Cloudflare Web Application Firewall is that many features can be accessed for free, so the pricing is definitely reasonable.
Owner at Hga consulting
Time savings in daily operations come from the automatic learning and signature update reducing the need for constant manual rule management, allowing the security and network teams to spend significantly less time handling false positive application-related escalations.
Cyber Security Consultant at ProTechmanize
Subscription models offer clearer ROI due to a more competitive pricing scheme.
Global Channel Alliances Lead at a tech vendor with 10,001+ employees
The amount of attacks it protects against is immense, more than F5 Advanced WAF itself costs.
Security Solutions Architect at a consultancy with 1-10 employees
They know how much money they are losing while the system is down, so by increasing the possibility of not having a down website or web application, return on investment can be calculated easily.
Head of Sales Services Department at a comms service provider with 51-200 employees
Regarding return on investment, ROI, I can say it is noticeable with Imperva Application Security Platform.
Senior Presales Consultant at Techlab security
 

Customer Service

Sentiment score
6.3
Cloudflare WAF support is mixed; responsive for some, but Indian customers face call availability and administrative issues.
Sentiment score
6.9
F5 Advanced WAF's support is professional and helpful, though response times vary based on service level and issue priority.
Sentiment score
6.9
Imperva's customer service is responsive and helpful, though some experience delays and require escalation for complex issues.
I would rate the technical support with Cloudflare as excellent every time I've had to contact them.
Owner at Hga consulting
The technical support of Cloudflare Web Application Firewall rates between five and seven at maximum.
IT Manager at Amla Commerce
Both response time and availability need to be improved.
Project Manager at IBM
If there is a bug, the support is usually understanding and resolves issues.
CEO at CyberApp
I have interacted with F5's support, and while I have no major complaints, they could improve.
Global Channel Alliances Lead at a tech vendor with 10,001+ employees
I would rate the technical support of Imperva DDoS as ten.
Head of Sales Services Department at a comms service provider with 51-200 employees
The response is satisfactory, though the gaps in enablement and lab sessions are clear.
CTO at Malam Engineering PLC
My experience with technical support from Imperva Application Security Platform was good when I reached out to them.
Senior Presales Consultant at Techlab security
 

Scalability Issues

Sentiment score
7.7
Cloudflare Web Application Firewall offers impressive scalability and automated management, but additional features may incur costs for smaller organizations.
Sentiment score
7.5
F5 Advanced WAF is adaptable, scalable, and supports diverse business needs with robust load balancing and cloud capabilities.
Sentiment score
7.6
Imperva is praised for scalability in cloud environments, though infrastructure compatibility and license costs may pose challenges.
The scalability of Cloudflare Web Application Firewall rates between 8 to 9, as it depends upon the use cases and what exactly the client needs.
IT Manager at Amla Commerce
I can run it in HA mode or even divide the traffic volume to the number of instances that I have based on their resource sizing.
Security Solutions Architect at a consultancy with 1-10 employees
99% of customers are using the cloud version of Imperva DDoS protection, so they just purchase the new license and scale as needed.
Head of Sales Services Department at a comms service provider with 51-200 employees
I have not even needed support after deployment, since it has remained stable.
CTO at Malam Engineering PLC
 

Stability Issues

Sentiment score
8.2
Cloudflare Web Application Firewall is praised for stability, high performance, effective protection, daily use, and minimal downtime.
Sentiment score
8.4
F5 Advanced WAF is praised for its stability and reliability, handling substantial workloads effectively with minimal bugs.
Sentiment score
7.9
Imperva Application Security Platform is stable and reliable, with minimal downtime and quick resolution of occasional issues.
The stability of Cloudflare Web Application Firewall deserves a perfect 10 out of 10.
IT Manager at Amla Commerce
F5 Advanced WAF has been very reliable and consistent for us; in our on-premise enterprise setup, it has been stable and predictable in day-to-day operations without any unexpected crashes or WAF-related downtime in production.
Cyber Security Consultant at ProTechmanize
F5 Advanced WAF is pretty stable.
Security Solutions Architect at a consultancy with 1-10 employees
It is also a stable product without much glitch or downtime.
Senior Presales Consultant at Techlab security
One notable drawback is that, unlike Fortinet, which offers fast track labs and continuous enablement, Imperva Application Security Platform lacks lab access and fast track labs for enablement and product advertising.
CTO at Malam Engineering PLC
The stability of Imperva DDoS is very good, as it seems they have a lot of servers around the world.
Head of Sales Services Department at a comms service provider with 51-200 employees
 

Room For Improvement

Cloudflare WAF needs feature enhancements, better usability, improved support, advanced DDoS protection, and solutions for latency and alerts.
F5 Advanced WAF needs a user-friendly interface, better integration, competitive pricing, and improved automation, scalability, and documentation.
Users seek improved UI, lower pricing, enhanced features, better support, and integrations in Imperva Application Security Platform.
The product can improve by having more multitenancy capability, which is currently not available.
Network Architect at a computer software company with 11-50 employees
I think they're doing a good job with DNS and as support for any domains that I create or that my clients create, it's mandatory for me to ensure they have Cloudflare as their DNS provider.
Owner at Hga consulting
And maybe something similar to Pushpin that Fastly has, which is an option where you can push messages that then can be scaled globally over the network.
CTO at PlayNirvana
Deployment training for F5 Advanced WAF is lacking and restricts growth by being inaccessible and costly for partners.
Global Channel Alliances Lead at a tech vendor with 10,001+ employees
Overall, these are not blockers, merely enhancement opportunities, and once tuned, F5 Advanced WAF is very stable and reliable; improving usability, reporting, and onboarding would make it even more effective for larger environments.
Cyber Security Consultant at ProTechmanize
There is excellent clarity in the LTM and the WAF.
Project Manager at IBM
To convince my clients, a purely on-prem solution would be ideal since they are financial institutions.
CTO at Malam Engineering PLC
Maybe Imperva DDoS could use endpoints to get information about the attacks before they commence from the endpoint level or establish cooperation with endpoint vendors to share this information.
Head of Sales Services Department at a comms service provider with 51-200 employees
Regarding return on investment, ROI, I can say it is noticeable with Imperva Application Security Platform.
Senior Presales Consultant at Techlab security
 

Setup Cost

Cloudflare Web Application Firewall offers affordable, flexible pricing with no upfront costs, noted for competitiveness and included support services.
F5 Advanced WAF's high cost is justified by its robust features, appealing to enterprises needing comprehensive protection.
Imperva's pricing varies by features and deployment, often seen as complex and costly, impacting adoption in sensitive markets.
Licensing is capacity-driven, so you need careful planning based on traffic volume and use cases, and adding features such as Bot Protection impacts costs; once licensing is clear and sized correctly, there are no surprises.
Cyber Security Consultant at ProTechmanize
Subscription models have competitive pricing, while perpetual licenses involve an upfront higher cost.
Global Channel Alliances Lead at a tech vendor with 10,001+ employees
The price is affordable and satisfactory.
CEO at CyberApp
I would rate the pricing of Imperva DDoS as five, where one is very cheap and ten is very expensive.
Head of Sales Services Department at a comms service provider with 51-200 employees
 

Valuable Features

Cloudflare Web Application Firewall provides comprehensive security features, easy setup, scalability, and competitive pricing with praised performance and stability.
F5 Advanced WAF excels in detection, customization, and reporting, providing comprehensive web application security and user-friendly operation.
Imperva offers comprehensive web threat protection with an intuitive interface, advanced analytics, and seamless integration for simplified application security.
The custom rules and the geo-redundant geographical rule feature, which allows me to implement geographical rules for customers, add significant value.
Network Architect at a computer software company with 11-50 employees
The best features of Cloudflare Web Application Firewall are multiple, including the WAF, rate limiter, and bot attack protection.
IT Manager at Amla Commerce
Cloudflare Web Application Firewall's advanced reporting and analytics tools add a layer that we're able to visualize and see before it actually hits the local firewall.
Owner at Hga consulting
The Advanced Attack Signature database is very strong and regularly updated, effectively blocking SQL injections, cross-site scripting, command injections, and file inclusion attacks while allowing selective enabling or disabling of signatures to avoid blocking genuine traffic.
Cyber Security Consultant at ProTechmanize
The perpetual license, despite an initial higher cost, lacks transparency regarding support expiration.
Global Channel Alliances Lead at a tech vendor with 10,001+ employees
It contains the logic of both negative and positive security combined.
CEO at CyberApp
I have utilized Imperva's Intelligent Traffic Filtering feature. This feature helps me understand how the attack is progressing and what is happening inside the requests to our website.
Head of Sales Services Department at a comms service provider with 51-200 employees
I believe the reputational analysis in Imperva Application Security Platform is effective for blocking security threats before impact.
Senior Presales Consultant at Techlab security
The main drawback for signature-based approaches happens when there is a new zero-day attack that is not in the database.
CTO at Malam Engineering PLC
 

Categories and Ranking

Cloudflare Web Application ...
Sponsored
Ranking in Web Application Firewall (WAF)
7th
Average Rating
8.6
Reviews Sentiment
7.4
Number of Reviews
26
Ranking in other categories
No ranking in other categories
F5 Advanced WAF
Ranking in Web Application Firewall (WAF)
2nd
Average Rating
8.4
Reviews Sentiment
6.8
Number of Reviews
71
Ranking in other categories
No ranking in other categories
Imperva Application Securit...
Ranking in Web Application Firewall (WAF)
3rd
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
135
Ranking in other categories
CDN (3rd), Distributed Denial-of-Service (DDoS) Protection (4th), Bot Management (1st), API Security (2nd)
 

Mindshare comparison

As of March 2026, in the Web Application Firewall (WAF) category, the mindshare of Cloudflare Web Application Firewall is 5.4%, down from 6.9% compared to the previous year. The mindshare of F5 Advanced WAF is 7.1%, down from 10.3% compared to the previous year. The mindshare of Imperva Application Security Platform is 8.1%, up from 7.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Application Firewall (WAF) Mindshare Distribution
ProductMindshare (%)
F5 Advanced WAF7.1%
Imperva Application Security Platform8.1%
Cloudflare Web Application Firewall5.4%
Other79.4%
Web Application Firewall (WAF)
 

Featured Reviews

DB
CTO at PlayNirvana
Advanced security reporting has protected high-traffic betting platforms from constant attacks
I don't see room for improvement to Cloudflare Web Application Firewall. One thing I don't know much about because we have a dedicated IT team for that, and I'm not involved with Cloudflare much anymore. But if I were to compare them to F5, I would like to see more features that F5 offers. F5 has an option to bring the whole infrastructure, the whole WAF and all their packages, Bot Management, and everything else on your infrastructure. You need to install certain services from their side, and then you can choose if you would like requests to hit your servers immediately or if requests need to be proxied through F5 backbone. That would be a nice addition because we have 90% of the traffic as legit traffic coming from whitelisted servers. If it comes from whitelisted servers, I don't need to go every request through the backbone; I could easily just IP whitelist everything. Then I could maybe have Bot Management on my infrastructure that drastically reduces the price of Cloudflare. I would like to see Push CDN more improved in the next release of Cloudflare Web Application Firewall. And maybe something similar to Pushpin that Fastly has, which is an option where you can push messages that then can be scaled globally over the network. From our perspective, if we have a listener that listens for stock updates, I would just need to have one processor that pushes those updates to the Cloudflare API, and then Cloudflare would broadcast that message to all listeners. Cloudflare will check the order of the message, and if you, as a customer, are not connected or have some kind of network issue, when you reconnect, you will receive the latest state and missing updates.
Kallamuddin Ansari - PeerSpot reviewer
Cyber Security Consultant at ProTechmanize
Application security has protected critical banking services while policy learning minimizes false blocks
F5 Advanced WAF performs well overall, but I have noticed some points that could enhance the solution. Initially, policy tuning could be simpler, as while the learning engine is powerful, initial tuning still requires experienced engineers, which can be challenging for new teams due to the complexity of options and parameters. A more guided and simple tuning workflow would help reduce the learning curve. Additionally, tighter native integration with SIEM or SOAR tools would simplify correlation and investigations for security teams, although log exports are available. Overall, these are not blockers, merely enhancement opportunities, and once tuned, F5 Advanced WAF is very stable and reliable; improving usability, reporting, and onboarding would make it even more effective for larger environments.
reviewer1247523 - PeerSpot reviewer
Head of Sales Services Department at a comms service provider with 51-200 employees
Solution ensures website availability and proactive threat mitigation
Over the seven years, the most valuable features of Imperva DDoS that I have found are related to DDoS attacks, which are a group of attacks, and not all of them can be resolved on the endpoint level before the website. Using the web firewall before the website is a common use case to protect against malicious requests to the website. I have utilized Imperva's Intelligent Traffic Filtering feature. This feature helps me understand how the attack is progressing and what is happening inside the requests to our website. It allows me to granularly grant or deny access to certain parts of our website. This helps when we know our customers and the types of requests that can be sent from them, enabling us to block some malicious requests. Imperva DDoS has User Behavior Analytics and Threat Intelligence on its board, and this helps us to be protected proactively. Imperva DDoS connects to its database of threats, storing whole information about attacks all over the world in one simple engine. Everyone can use this feature, which can connect to this engine and get information about what is going on at the world level. That is the way to be protected at the company's level. The integration capabilities of Imperva DDoS are very easy and simple. We can run it in 2 hours.
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Comparison Review

it_user68487 - PeerSpot reviewer
Security Expert with 51-200 employees
Nov 6, 2013
CloudFlare vs Incapsula: Web Application Firewall
CloudFlare vs Incapsula: Round 2 Web Application Firewall Comparative Penetration Testing Analysis Report v1.0 Summary This document contains the results of a second comparative penetration test conducted by a team of security specialists at Zero Science Lab against two cloud-based Web…
 

Top Industries

By visitors reading reviews
Computer Software Company
11%
Manufacturing Company
9%
Financial Services Firm
8%
Comms Service Provider
8%
Financial Services Firm
14%
Computer Software Company
11%
Government
8%
Manufacturing Company
8%
Financial Services Firm
12%
Manufacturing Company
9%
Computer Software Company
9%
Comms Service Provider
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business16
Midsize Enterprise6
Large Enterprise6
By reviewers
Company SizeCount
Small Business26
Midsize Enterprise15
Large Enterprise31
By reviewers
Company SizeCount
Small Business84
Midsize Enterprise25
Large Enterprise62
 

Questions from the Community

What needs improvement with Cloudflare Web Application Firewall?
I don't see room for improvement to Cloudflare Web Application Firewall. One thing I don't know much about because we...
What is your primary use case for Cloudflare Web Application Firewall?
We are using Cloudflare Web Application Firewall's advanced reporting and analytics tools with their Zero Trust, so e...
What do you like most about F5 Advanced WAF?
It's a fairly easy-to-use and user-friendly tool. My administrators and team also like its ability to customize the r...
What is your experience regarding pricing and costs for F5 Advanced WAF?
The pricing for F5 Advanced WAF is a bit higher, but not that high. I would say for a good amount of revenue-generati...
What needs improvement with F5 Advanced WAF?
On the features I wish existed, Big-IP Advanced WAF is primarily an on-premises solution and in that solution, there ...
Which Web Application Firewall (WAF) would you recommend? R&S or Imperva?
Imperva is a strong choice, given their security focus and ongoing R&D into the product in areas such as bot mana...
What is your experience regarding pricing and costs for Imperva DDoS?
The pricing, setup costs, and licensing of Imperva DDoS are reasonable for the amount of technical capabilities provi...
What needs improvement with Imperva DDoS?
I would like to see improvements in the pooling of threats and attacks, possibly to enlarge the scale of indicators o...
 

Also Known As

Cloudflare WAF
No data available
Imperva Bot Management, Imperva Web Application Firewall, Imperva API Security
 

Overview

 

Sample Customers

crunchbase, udacity, marketo, okcupid, zendesk
MAXIMUS, Vivo, American Systems, Bangladesh Post Office, City Bank
Hitachi, BNZ, Bitstamp, Moz, InnoGames, BTCChina, Wix, LivePerson, Zillow and more.
Find out what your peers are saying about F5 Advanced WAF vs. Imperva Application Security Platform and other solutions. Updated: March 2026.
884,873 professionals have used our research since 2012.