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Fortinet FortiWeb vs Imperva Application Security Platform comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Mar 22, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.6
Cloudflare WAF offers quick ROI, crucial protection for e-commerce, saves bandwidth, and balances cost with valuable free features.
Sentiment score
6.5
Fortinet FortiWeb offers cost-effective security, reducing expenses by up to 80%, enhancing reliability, and mitigating cyber threats.
Sentiment score
6.0
Imperva Application Security Platform offers substantial ROI for frequent attack targets, aiding compliance and cost-efficient protection.
My experience with the pricing or licensing of Cloudflare Web Application Firewall is that many features can be accessed for free, so the pricing is definitely reasonable.
Owner at Hga consulting
They know how much money they are losing while the system is down, so by increasing the possibility of not having a down website or web application, return on investment can be calculated easily.
Head of Sales Services Department at a comms service provider with 51-200 employees
Regarding return on investment, ROI, I can say it is noticeable with Imperva Application Security Platform.
Senior Presales Consultant at Techlab security
 

Customer Service

Sentiment score
6.3
Cloudflare WAF support is mixed; responsive for some, but Indian customers face call availability and administrative issues.
Sentiment score
6.6
Fortinet FortiWeb's support is responsive and competent, though users note room for improvement in expertise and response times.
Sentiment score
6.9
Imperva's customer service is responsive and helpful, though some experience delays and require escalation for complex issues.
I would rate the technical support with Cloudflare as excellent every time I've had to contact them.
Owner at Hga consulting
The technical support of Cloudflare Web Application Firewall rates between five and seven at maximum.
IT Manager at Amla Commerce
Their support is truly exceptional when I compare it with similar large-sized companies.
Global Channel Alliances Lead at a tech vendor with 10,001+ employees
The expertise of engineers varies across different time zones, affecting the effectiveness of the support provided, especially during our daytime.
Chief Technology Officer at Future Point Technologies
The back-end development team is available, and if any issue arises, they will help us immediately by providing solutions when contacted.
Technical Support Engineer at Intimesolutions
I would rate the technical support of Imperva DDoS as ten.
Head of Sales Services Department at a comms service provider with 51-200 employees
The response is satisfactory, though the gaps in enablement and lab sessions are clear.
CTO at Malam Engineering PLC
My experience with technical support from Imperva Application Security Platform was good when I reached out to them.
Senior Presales Consultant at Techlab security
 

Scalability Issues

Sentiment score
7.7
Cloudflare Web Application Firewall offers impressive scalability and automated management, but additional features may incur costs for smaller organizations.
Sentiment score
7.1
Fortinet FortiWeb is scalable but limited in hardware upgrades; virtual machines offer more adaptability for various needs.
Sentiment score
7.6
Imperva is praised for scalability in cloud environments, though infrastructure compatibility and license costs may pose challenges.
The scalability of Cloudflare Web Application Firewall rates between 8 to 9, as it depends upon the use cases and what exactly the client needs.
IT Manager at Amla Commerce
You can add additional boxes that combine together to achieve a bigger throughput for investigation and research.
Security Team Lead at a outsourcing company with 1,001-5,000 employees
99% of customers are using the cloud version of Imperva DDoS protection, so they just purchase the new license and scale as needed.
Head of Sales Services Department at a comms service provider with 51-200 employees
I have not even needed support after deployment, since it has remained stable.
CTO at Malam Engineering PLC
 

Stability Issues

Sentiment score
8.2
Cloudflare Web Application Firewall is praised for stability, high performance, effective protection, daily use, and minimal downtime.
Sentiment score
7.9
Fortinet FortiWeb is generally reliable, with minimal stability issues, although some users face occasional configuration or version challenges.
Sentiment score
7.9
Imperva Application Security Platform is stable and reliable, with minimal downtime and quick resolution of occasional issues.
The stability of Cloudflare Web Application Firewall deserves a perfect 10 out of 10.
IT Manager at Amla Commerce
We have not faced any significant issues during deployments.
Chief Technology Officer at Future Point Technologies
It is also a stable product without much glitch or downtime.
Senior Presales Consultant at Techlab security
One notable drawback is that, unlike Fortinet, which offers fast track labs and continuous enablement, Imperva Application Security Platform lacks lab access and fast track labs for enablement and product advertising.
CTO at Malam Engineering PLC
The stability of Imperva DDoS is very good, as it seems they have a lot of servers around the world.
Head of Sales Services Department at a comms service provider with 51-200 employees
 

Room For Improvement

Cloudflare WAF needs feature enhancements, better usability, improved support, advanced DDoS protection, and solutions for latency and alerts.
Fortinet FortiWeb needs improvements in upgrades, support, threat intelligence, user interface, cloud integration, reporting, stability, and load balancing.
Users seek improved UI, lower pricing, enhanced features, better support, and integrations in Imperva Application Security Platform.
The product can improve by having more multitenancy capability, which is currently not available.
Network Architect at a computer software company with 11-50 employees
I think they're doing a good job with DNS and as support for any domains that I create or that my clients create, it's mandatory for me to ensure they have Cloudflare as their DNS provider.
Owner at Hga consulting
And maybe something similar to Pushpin that Fastly has, which is an option where you can push messages that then can be scaled globally over the network.
CTO at PlayNirvana
If the GUI includes notifications and improved logging capabilities that allow us to see traffic and store logs for six months, that would be very helpful.
Technical Support Engineer at Intimesolutions
Fine-tuning is a room for improvement in Fortinet FortiWeb.
Joint Director at PAA
After the customer submits a specific question and requests troubleshooting help from Fortinet support, it takes at least three to five days to provide a proper answer.
Security Team Lead at a outsourcing company with 1,001-5,000 employees
To convince my clients, a purely on-prem solution would be ideal since they are financial institutions.
CTO at Malam Engineering PLC
Maybe Imperva DDoS could use endpoints to get information about the attacks before they commence from the endpoint level or establish cooperation with endpoint vendors to share this information.
Head of Sales Services Department at a comms service provider with 51-200 employees
Regarding return on investment, ROI, I can say it is noticeable with Imperva Application Security Platform.
Senior Presales Consultant at Techlab security
 

Setup Cost

Cloudflare Web Application Firewall offers affordable, flexible pricing with no upfront costs, noted for competitiveness and included support services.
Fortinet FortiWeb provides flexible pricing and licensing, appealing to enterprises for cost-effectiveness despite some users noting variable costs.
Imperva's pricing varies by features and deployment, often seen as complex and costly, impacting adoption in sensitive markets.
For VM machines, the price increases based on CPU configurations of 2, 4, or 8 CPUs.
Presales Engineer at SAUDI PARAMOUNT COMPUTER SYSTEMS
Most security products charge less at the time of purchase because of competition, but when we go to renewals, the prices become very high.
Joint Director at PAA
Fortinet FortiWeb is cost-effective compared to solutions like F5.
Chief Technology Officer at Future Point Technologies
I would rate the pricing of Imperva DDoS as five, where one is very cheap and ten is very expensive.
Head of Sales Services Department at a comms service provider with 51-200 employees
 

Valuable Features

Cloudflare Web Application Firewall provides comprehensive security features, easy setup, scalability, and competitive pricing with praised performance and stability.
Fortinet FortiWeb provides advanced security features and seamless integration, offering cost-effective, robust protection and easy deployment for enterprises.
Imperva offers comprehensive web threat protection with an intuitive interface, advanced analytics, and seamless integration for simplified application security.
The custom rules and the geo-redundant geographical rule feature, which allows me to implement geographical rules for customers, add significant value.
Network Architect at a computer software company with 11-50 employees
The best features of Cloudflare Web Application Firewall are multiple, including the WAF, rate limiter, and bot attack protection.
IT Manager at Amla Commerce
Cloudflare Web Application Firewall's advanced reporting and analytics tools add a layer that we're able to visualize and see before it actually hits the local firewall.
Owner at Hga consulting
Fortinet FortiWeb has positively impacted my organization because most of our servers and applications are secure from hackers and other security threats.
Joint Director at PAA
Fortinet's pricing is way more competitive than Cisco or Palo Alto.
Global Channel Alliances Lead at a tech vendor with 10,001+ employees
The machine learning-based threat detection is significant, as it uses a learning method that eases the configuration burden, making it very useful.
Chief Technology Officer at Future Point Technologies
I have utilized Imperva's Intelligent Traffic Filtering feature. This feature helps me understand how the attack is progressing and what is happening inside the requests to our website.
Head of Sales Services Department at a comms service provider with 51-200 employees
I believe the reputational analysis in Imperva Application Security Platform is effective for blocking security threats before impact.
Senior Presales Consultant at Techlab security
The main drawback for signature-based approaches happens when there is a new zero-day attack that is not in the database.
CTO at Malam Engineering PLC
 

Categories and Ranking

Cloudflare Web Application ...
Sponsored
Ranking in Web Application Firewall (WAF)
7th
Average Rating
8.6
Reviews Sentiment
7.4
Number of Reviews
26
Ranking in other categories
No ranking in other categories
Fortinet FortiWeb
Ranking in Web Application Firewall (WAF)
1st
Average Rating
8.0
Reviews Sentiment
6.7
Number of Reviews
121
Ranking in other categories
No ranking in other categories
Imperva Application Securit...
Ranking in Web Application Firewall (WAF)
3rd
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
135
Ranking in other categories
CDN (3rd), Distributed Denial-of-Service (DDoS) Protection (4th), Bot Management (1st), API Security (2nd)
 

Mindshare comparison

As of March 2026, in the Web Application Firewall (WAF) category, the mindshare of Cloudflare Web Application Firewall is 5.4%, down from 6.9% compared to the previous year. The mindshare of Fortinet FortiWeb is 7.5%, down from 8.3% compared to the previous year. The mindshare of Imperva Application Security Platform is 8.1%, up from 7.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Application Firewall (WAF) Mindshare Distribution
ProductMindshare (%)
Fortinet FortiWeb7.5%
Imperva Application Security Platform8.1%
Cloudflare Web Application Firewall5.4%
Other79.0%
Web Application Firewall (WAF)
 

Featured Reviews

DB
CTO at PlayNirvana
Advanced security reporting has protected high-traffic betting platforms from constant attacks
I don't see room for improvement to Cloudflare Web Application Firewall. One thing I don't know much about because we have a dedicated IT team for that, and I'm not involved with Cloudflare much anymore. But if I were to compare them to F5, I would like to see more features that F5 offers. F5 has an option to bring the whole infrastructure, the whole WAF and all their packages, Bot Management, and everything else on your infrastructure. You need to install certain services from their side, and then you can choose if you would like requests to hit your servers immediately or if requests need to be proxied through F5 backbone. That would be a nice addition because we have 90% of the traffic as legit traffic coming from whitelisted servers. If it comes from whitelisted servers, I don't need to go every request through the backbone; I could easily just IP whitelist everything. Then I could maybe have Bot Management on my infrastructure that drastically reduces the price of Cloudflare. I would like to see Push CDN more improved in the next release of Cloudflare Web Application Firewall. And maybe something similar to Pushpin that Fastly has, which is an option where you can push messages that then can be scaled globally over the network. From our perspective, if we have a listener that listens for stock updates, I would just need to have one processor that pushes those updates to the Cloudflare API, and then Cloudflare would broadcast that message to all listeners. Cloudflare will check the order of the message, and if you, as a customer, are not connected or have some kind of network issue, when you reconnect, you will receive the latest state and missing updates.
HameedAhmed - PeerSpot reviewer
Joint Director at PAA
Security threats have been reduced through seamless deployment and strong integration with other tools
I have used Fortinet FortiWeb's integration features. We have easily integrated all of the applications with the product. Most of the applications we are using are in-house built. My technical team is looking after the best features. I have not used it extensively for maybe two and a half years. I have been involved in the installation, but I am not actually using the product. I work with it from time to time but not extensively. I would assess Fortinet FortiWeb's adaptive machine learning and artificial intelligence as having new patches installed regarding artificial intelligence, but when we bought it, I think the learning feature was there. Now they have installed artificial intelligence features through patches. We have a complete portfolio of Fortinet in our organization, including FortiMail, Fortinet FortiWeb, and FortiGate, along with multi-factor authentication. All of the products are from Fortinet. Fortinet tools integrate with each other and work in conjunction. I think Fortinet FortiWeb has helped us meet regulatory compliance because we are not a regulatory organization, but our sister organization is regulatory. We have regulatory compliance with the International Civil Aviation Authority, whose audit teams have checked our data center and these security products, and they are satisfied with us. The question about leveraging Fortinet FortiWeb's automated policy management does not pertain to my domain because I am not so technical, but I am in a management role now. My engineer is more technical than me. I would rate this product an eight point five out of ten.
reviewer1247523 - PeerSpot reviewer
Head of Sales Services Department at a comms service provider with 51-200 employees
Solution ensures website availability and proactive threat mitigation
Over the seven years, the most valuable features of Imperva DDoS that I have found are related to DDoS attacks, which are a group of attacks, and not all of them can be resolved on the endpoint level before the website. Using the web firewall before the website is a common use case to protect against malicious requests to the website. I have utilized Imperva's Intelligent Traffic Filtering feature. This feature helps me understand how the attack is progressing and what is happening inside the requests to our website. It allows me to granularly grant or deny access to certain parts of our website. This helps when we know our customers and the types of requests that can be sent from them, enabling us to block some malicious requests. Imperva DDoS has User Behavior Analytics and Threat Intelligence on its board, and this helps us to be protected proactively. Imperva DDoS connects to its database of threats, storing whole information about attacks all over the world in one simple engine. Everyone can use this feature, which can connect to this engine and get information about what is going on at the world level. That is the way to be protected at the company's level. The integration capabilities of Imperva DDoS are very easy and simple. We can run it in 2 hours.
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Comparison Review

it_user68487 - PeerSpot reviewer
Security Expert with 51-200 employees
Nov 6, 2013
CloudFlare vs Incapsula: Web Application Firewall
CloudFlare vs Incapsula: Round 2 Web Application Firewall Comparative Penetration Testing Analysis Report v1.0 Summary This document contains the results of a second comparative penetration test conducted by a team of security specialists at Zero Science Lab against two cloud-based Web…
 

Top Industries

By visitors reading reviews
Computer Software Company
11%
Manufacturing Company
9%
Financial Services Firm
8%
Comms Service Provider
8%
Manufacturing Company
9%
Computer Software Company
9%
Financial Services Firm
8%
Comms Service Provider
7%
Financial Services Firm
12%
Manufacturing Company
9%
Computer Software Company
9%
Comms Service Provider
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business16
Midsize Enterprise6
Large Enterprise6
By reviewers
Company SizeCount
Small Business60
Midsize Enterprise27
Large Enterprise36
By reviewers
Company SizeCount
Small Business84
Midsize Enterprise25
Large Enterprise62
 

Questions from the Community

What needs improvement with Cloudflare Web Application Firewall?
I don't see room for improvement to Cloudflare Web Application Firewall. One thing I don't know much about because we...
What is your primary use case for Cloudflare Web Application Firewall?
We are using Cloudflare Web Application Firewall's advanced reporting and analytics tools with their Zero Trust, so e...
What do you like most about Fortinet FortiWeb?
The WAF profiles has been effective at mitigating web-based threats.
What is your experience regarding pricing and costs for Fortinet FortiWeb?
The pricing for Fortinet FortiWeb varies with different models having different prices. It depends on the requirement...
What needs improvement with Fortinet FortiWeb?
There is room for improvement in Fortinet FortiWeb. The team was only from FortiGate itself. They are making new firm...
Which Web Application Firewall (WAF) would you recommend? R&S or Imperva?
Imperva is a strong choice, given their security focus and ongoing R&D into the product in areas such as bot mana...
What is your experience regarding pricing and costs for Imperva DDoS?
The pricing, setup costs, and licensing of Imperva DDoS are reasonable for the amount of technical capabilities provi...
What needs improvement with Imperva DDoS?
I would like to see improvements in the pooling of threats and attacks, possibly to enlarge the scale of indicators o...
 

Also Known As

Cloudflare WAF
FortiWeb Web Application Firewall (WAF)
Imperva Bot Management, Imperva Web Application Firewall, Imperva API Security
 

Overview

 

Sample Customers

crunchbase, udacity, marketo, okcupid, zendesk
Lush, Barnabas Health, Options, Riverside Healthcare, Hillsbourough County Schools, Columbia Public Schools, Schiller AG
Hitachi, BNZ, Bitstamp, Moz, InnoGames, BTCChina, Wix, LivePerson, Zillow and more.
Find out what your peers are saying about Fortinet FortiWeb vs. Imperva Application Security Platform and other solutions. Updated: March 2026.
884,873 professionals have used our research since 2012.