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AWS WAF vs Imperva Web Application Firewall comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Jan 12, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare
Sponsored
Average Rating
8.4
Reviews Sentiment
7.2
Number of Reviews
74
Ranking in other categories
CDN (1st), Distributed Denial-of-Service (DDoS) Protection (1st), Managed DNS (1st), Cloud Security Posture Management (CSPM) (14th)
AWS WAF
Average Rating
8.0
Reviews Sentiment
7.6
Number of Reviews
58
Ranking in other categories
Web Application Firewall (WAF) (1st)
Imperva Web Application Fir...
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
52
Ranking in other categories
Web Application Firewall (WAF) (4th)
 

Featured Reviews

Spencer Malmad - PeerSpot reviewer
It's easy to set up because you point the DNS to it, and it's working in under 15 minutes
Cloudflare is highly scalable. Cloudflare is a system with a web portal that the end users like me see. It's a console where we can adjust the DNS, caching, and security features all in that console. Cloudflare owns thousands of servers across the world that cache the data. It's a powerful solution. When clients sign up for Cloudflare, they're getting this monster content delivery network, security, and a web application firewall in one. It's all rolled into one, and it's massive. Unless you have your website hosted on a massive hosting provider, there's no way that you can deliver the amount of data that Cloudflare can provide to the end users. If you have static content, there's no way that you can ever match what Cloudflare can do. Obviously, there are competitors to Cloudflare that do the same, but I'm saying other types of solutions. Let's say you go with F5. Great, that's on-prem. That's in your colo. You can't deliver as much data to the internet as you can with a CDN. You don't have to spend $20,000 on a net scaler, F5, or whatever Cisco's selling now. You don't have to buy that. You pay them $50 a month or $150 a month. It's totally worth it because even in five years, you'll never get the performance value, not just the actual ROI. You have to consider how much throughput you can get with Cloudflare.
Kavin Kalaiarasu - PeerSpot reviewer
AWS's cloud-native security simplifies rule enforcement but needs better DDoS integration
The dashboarding could be improved, and the default metrics provided by AWS WAF could be upgraded. The rate at which AWS updates their managed rule sets could be better. Features like bot protection or DDoS mitigation, available with other WAF vendors, do not come natively with AWS WAF. Instead, they are part of AWS Shield. Providing DDoS protection as part of their WAF solution would be beneficial.
Abdullah Jin - PeerSpot reviewer
Offers bot protection and DDoS Protection and protects public-facing portals
Support is one thing I wish Imperva could improve. They follow the phone model and keep rotating you from one customer service person to another. The layer one support isn't very clear about the workings of the product. My feedback is primarily about Imperva Cloud, not on-premise. On-premise is a whole new story. Support is the issue for Imperva Cloud. It's also a bit pricey. It's a premium service and very expensive. The licensing model is not very straightforward. Every feature is priced separately, and to enjoy maximum protection, you'll have to spend a lot of money. The licensing model is a bit complex, and each feature is very pricey. For example, API security and web application protection are two separate license packages.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I rate its stability a ten out of ten."
"The DDoS protection is the most valuable aspect of the solution."
"It is a fast and secure DNS."
"Easier http to https redirect using page rules"
"The web application firewall brought us good security and a view of the accesses/blocks of the entire domain and subdomain that were accessed both by region (country) and IPs."
"The most valuable feature of the solution is external DNS. It is also very secure. They have their own main server and once you configure it, the product takes care of everything. There are no issues in resolving IPs and low latency is also present."
"The most valuable feature of Cloudflare DNS is its global reach and it is always evolving."
"Its ease of integration with Office 365 and the fact that it's a good product compared to what I had before"
"The ease of deployment of the product is valuable to me."
"The tool’s stability is very good."
"This product supplies options for web security for applications accessing sensitive information."
"Its best feature is that it is on the cloud and does not require local hardware resources."
"The customized billing is the most valuable feature."
"The security firewall plus the features that protect against database injections or scripting,"
"The most valuable feature of AWS WAF is the extra layer of security that I have when connecting to my web applications."
"If hackers try to insert bugs, the tool blocks it."
"The solution can scale."
"If you are using the appliance as opposed to the virtual deployment, it can stand as the network layer-two and provide real transparency."
"The WAF itself has been very valuable to me because it has such a complete range of features. Another reason why I like it is because it also takes care of the total overview of the traffic over the network."
"The most valuable features of the Imperva Web Application Firewall are DDoS, malware, and the other malicious threat prevention it provides. Additionally, third-party integration is available. You can forward the log for further analysis."
"The compliance is the most valuable aspect."
"The solution is scalable."
"It has threat intelligence and we are using Incapsula. With threat intelligence, we can separate HTTP and HTTPS traffic. We can use Incapsula to send all the threat intelligence to the WAF."
"I have had a positive experience with Imperva Web Application Firewall's tech support so far. They are knowledgeable and respond on time."
 

Cons

"One area of improvement is in the Access Rules. Hypothetically, if we wanted to block or challenge traffic outside of the United States, the only way to currently do that (as far as I know) is to enter every single country outside of the United States. That could be a labor intensive job. A solution could be to enable users to create a rule where traffic is only allowed within a certain country."
"It would be beneficial for us if Cloudflare could offer a scrubbing solution. This would involve taking a snapshot of my website and keeping it live during a DDoS attack, ensuring uninterrupted service for our users. DDoS attacks are typically short in duration, and having Cloudflare maintain the site's availability from its secure network would enhance the overall user experience. I would appreciate it if Cloudflare could consider implementing this feature. Many organizations already utilize similar capabilities in their CDN platforms, where a static snapshot of the web page is displayed during DDoS attacks. In terms of features, Cloudflare needs to enhance its resilience and stay more focused on adopting new technologies. For instance, solutions like F5 XC Box, Access Solution, and Distributed Cloud Solution have impressive features, and Cloudflare should strive to match and exceed those capabilities. There's a need for improvement in areas like AI-based DDoS attacks and Layer 7 WAF features. Cloudflare should prioritize enhancements in areas such as behavioral DDoS and protection against SQL injection attacks, considering the prevalent trend of public exposure to the internet for business reasons. Overall, Cloudflare needs to invest more in advancing its feature set."
"Cloudflare should add more documentation and pricing to the cloud version."
"For large enterprises, the pricing is okay. However, the enterprise price for small projects is a bit high. A mid-tier pricing option would be beneficial."
"Cloudflare doesn't have a reverse lookup. We can only do a DNS lookup to get the IP address from the hostname. It doesn't work if you want to look up the hostname from an IPA address."
"Integration involving API with other products could be more user-friendly."
"They lack a good way to manage DNS as a company, since everything is relegated to single account logins until you get to the higher levels. They have come out with a paid feature to remedy this, but I have not had a chance to fully review it yet to know if it fixes the access problem."
"Even if I wanted to, I wouldn't be able to buy Cloudflare in my country."
"They should work to define more threats, add more security, and make it more compliant with more security companies."
"The rate at which AWS updates their managed rule sets could be better. Features like bot protection or DDoS mitigation, available with other WAF vendors, do not come natively with AWS WAF."
"AWS WAF could improve by making the overall management easier. Many people that have started working with AWS WAF do not have an easy time. They should make it easy to use."
"The product should improve the DDoS-related features."
"For now, there is no feature to protect against attack of the bad bots"
"It would be better if AWS WAF were more flexible. For example, if you take a third-party WAF like Imperva, they maintain the rule set, and these rule sets are constantly updated. They push security insights or new rules into the firewall. However, when it comes to AWS, it has a standard set of rules, and only those sets of rules in the application firewalls trigger alerts, block, and manage traffic. Alternative WAFs have something like bot mitigation or bot control within the WAF, but you don't have such things in AWS WAF. I will say there could have been better bot mitigation plans, there could have been better dealer mitigation plans, and there could be better-updated rule sets for every security issue which arises in web applications. In the next release, I would like to see if AWS WAF could take on DDoS protection within itself rather than being in a stand-alone solution like AWS Shield. I would also like a solution like a bot mitigation."
"When users choose the free service, there isn't great support available to them."
"Rule exclusion could be a bit more transparent."
"I'd like the option to pick your bot protection."
"I would like to improve the tool's turnaround time in terms of support."
"The only disadvantage of Imperva is that it is a pretty costly solution."
"The support for the on-premises version needs improvement."
"There's always room for improvement. Occasionally, there might be false-positive alerts."
"I don't really use it and therefore can't speak to areas of improvement."
"I loved the approach of the cloud. The cloud has a lot of new features, like advanced web protection and DDoS protection. If those could also be on-boarded onto the on-prem versions, that would be ideal. They need to pay attention to both deployment options and not just favor one."
"The tool needs to improve CPU and storage memory."
 

Pricing and Cost Advice

"So far I use free tier and happy with it. You can subscribe to business package if needed."
"The tool is a premium product, so it is very expensive."
"The pricing for the service is reasonable, neither excessively cheap nor prohibitively expensive. It aligns well with the value of their solution."
"In terms of licensing costs, we don't pay for licensing for Cloudflare. We only establish communication, then for peering, Cloudflare takes care of the cross-connection in different data centers."
"The solution is expensive when compared to other products but offers unlimited bandwidth."
"We are using the free tier of the solution."
"It's a premium model. You can start at zero and work your way up to the enterprise model, which has a very high pricing level."
"For Cloudflare, I recommend it heavily for small businesses with revenue under a couple of million dollars. Onboarding is easy, and they even have a free plan. This makes it simple for businesses in the $100,000-$500,000 range to try it out and see its value, allowing them to scale up their infrastructure as needed."
"The price is average."
"I rate the product price a five on a scale of one to ten, where one is high price, and ten is low price"
"For Kubernetes microservices, AWS is more expensive compared to OCI. AWS costs approximately 70 cents per hour, while OCI is 50% cheaper."
"AWS is not that costly by comparison. They are maybe close to $40 per month. I think it was between $29 or $39."
"AWS WAF is pay-as-you-go, I only pay for what I'm using. There is no subscription or any payment upfront, I can terminate use at any time. Which is an advantage."
"Its price is fair. There is a very fair amount that they charge. It has a pay-as-you-go model, so it pretty much depends on how much a user uses it. As per the cloud norms, the more you use, the more you pay. I would rate it a five out of ten in terms of pricing."
"AWS WAF has reasonable pricing."
"We are kind of doing a POC comparison to see what works best. Pricing-wise, AWS is one of the most attractive ones. It is fairly cheap, and we like the pricing part. We're trying to see what makes more sense operation-wise, license-wise, and pricing-wise."
"The price is high compared to other solutions like FortiWeb."
"Make sure you understand the way that Imperva charges. It's very affordable. However, I would like to see a package with the Virtual Patching included. You get to do patching separately."
"The tool is expensive."
"Imperva Web Application Firewall price is higher compared to other solutions. However, everything is included in the price."
"Imperva’s pricing is a bit higher in the market since it offers a full-blown WAF."
"Licensing can range from one to twenty thousand dollars annually. Additionally, some features, including software support, require an annual subscription as well."
"Imperva Web Application Firewall's pricing is expensive."
"The pricing is somewhat expensive. It is actually a huge investment when compared to other countries."
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Top Industries

By visitors reading reviews
Educational Organization
21%
Computer Software Company
13%
Comms Service Provider
9%
Financial Services Firm
8%
Computer Software Company
16%
Financial Services Firm
14%
Manufacturing Company
8%
Government
6%
Financial Services Firm
17%
Computer Software Company
13%
Insurance Company
7%
Manufacturing Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

Which is the best DDoS protection solution for a big ISP for monitoring and mitigating?
Cloudflare. We are moving from Akamai prolexic to Cloudflare. Cloudflare anycast network outperforms Akamai static GR...
Which would you choose - Cloudflare DNS or Quad9?
Cloudflare DNS is a very fast, very reliable public DNS resolver. It is an enterprise-grade authoritative DNS service...
What do you like most about Cloudflare?
Cloudflare offers CDN and DDoS protection. We have the front end, API, and database in how you structure applications.
What are the limitations of AWS WAF vs alternative WAFs?
Hi Varun, I have had experienced with several WAF deployments and deep technical assessments of the following: 1. Im...
How does AWS WAF compare to Microsoft Azure Application Gateway?
Our organization ran comparison tests to determine whether Amazon’s Web Service Web Application Firewall or Microsoft...
What do you like most about AWS WAF?
The most valuable feature of AWS WAF is its highly configurable rules system.
Is Citrix ADC (formerly Netscaler) the best ADC to use and if not why?
For ADC, any ADC can do a good job. But in case if you want to add WAF functionality to the same ADC hardware you hav...
DDoS solutions: Any other solutions to consider aside from Radware DDoS Protection Service and F5 Silverline DDoS Protection?
You can have a look to Imperva Cloud WAF, the anti-DDoS mitigation is under 1s and works very well. I observed a lot ...
 

Also Known As

Cloudflare DNS
AWS Web Application Firewall
No data available
 

Overview

 

Sample Customers

Trusted by over 9,000,000 Internet Applications and APIs, including Nasdaq, Zendesk, Crunchbase, Steve Madden, OkCupid, Cisco, Quizlet, Discord and more.
eVitamins, 9Splay, Senao International
BlueCross BlueShield, eHarmony, EMF Broadcasting, GE Healthcare, Metro Bank, The Motley Fool, Siemens
Find out what your peers are saying about AWS WAF vs. Imperva Web Application Firewall and other solutions. Updated: March 2025.
845,406 professionals have used our research since 2012.