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AWS WAF vs Imperva Web Application Firewall comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Jul 27, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare
Sponsored
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
76
Ranking in other categories
CDN (1st), Distributed Denial-of-Service (DDoS) Protection (1st), Managed DNS (1st), Cloud Security Posture Management (CSPM) (13th)
AWS WAF
Average Rating
8.0
Reviews Sentiment
7.6
Number of Reviews
59
Ranking in other categories
Web Application Firewall (WAF) (2nd)
Imperva Web Application Fir...
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
52
Ranking in other categories
Web Application Firewall (WAF) (7th)
 

Featured Reviews

Carlos Alam Hernandez Baruch - PeerSpot reviewer
Fast and secure deployments simplify operations for government and fintech clients
It is a fast and secure DNS. It is very easy to deploy, and my customers are happy with this tool. Additionally, the CDN performance in Mexico is excellent, providing fast service and tools. It offers reliability during high-traffic periods, ensuring no impact on the environment. It helps my clients avoid using on-premise boxes, simplifying operations as they only use the prices on Cloudflare.
Kavin Kalaiarasu - PeerSpot reviewer
AWS's cloud-native security simplifies rule enforcement but needs better DDoS integration
The dashboarding could be improved, and the default metrics provided by AWS WAF could be upgraded. The rate at which AWS updates their managed rule sets could be better. Features like bot protection or DDoS mitigation, available with other WAF vendors, do not come natively with AWS WAF. Instead, they are part of AWS Shield. Providing DDoS protection as part of their WAF solution would be beneficial.
Mitesh D Patel - PeerSpot reviewer
Effectively defends against threats like cross-site scripting (XSS), SQL injection, and others
It does bring value. For example, consider a BFSI customer. Their application is critical and represents their brand. Without a WAF, an attack could take their application down, harming their reputation. It leads to hampering the customer's workflow. With an Imperva WAF, they protect against attacks like DDoS or SQL injection, ensuring their application remains available and customers are happy. That's the main benefit for both the customer and the organization. The impact depends on the customer's use case. If their business primarily operates online, a CDN is beneficial for traffic optimization. Moreover, the integration options depend on the specific use case of our customers. Generally, integration capabilities are good with SIEM (Security Information and Event Management) parts.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We're using dynamic components to build flexible pages to create and manage Git merge requests for code and reviews."
"The simplicity of the overall dashboard makes it a great product for a user like me who has less understanding of the internet than a developer or other more technical people. It gives me peace of mind. I also love the easy customization of the Page Rules."
"It's a great product because it's scalable, has great coverage, and is mature with good defenses against DDoS attacks."
"The web application firewall brought us good security and a view of the accesses/blocks of the entire domain and subdomain that were accessed both by region (country) and IPs."
"It is easier to configure and develop documentation to see how we have configured firewalls."
"Cloudflare allows us to self-host services such as Rocket.Chat and Node-RED, in high-availability mode, thanks to round robin DNS which allows us to share one hostname between our two locations."
"I rate its stability a ten out of ten."
"From what I've seen so far, there are no negatives to report as of yet"
"The security firewall plus the features that protect against database injections or scripting,"
"It's simple, easy to use."
"The product's initial setup phase was very simple."
"It is Amazon. Everything is scalable. It is beyond what we need."
"As a basic WAF, it's better than nothing. So if you need something simple out of the box with default features, AWS WAF is good."
"The customizable features are good."
"The most valuable aspect is that it protects our code. It's a bit difficult to overwrite code in our application. It also protects against threats."
"The most valuable feature is the way it blocks threats to external applications."
"Imperva monitors all traffic, even customer access, to the web application. Then, Imperva uses features like signatures to identify attacks like cross-site scripting or SQL injection."
"It has threat intelligence and we are using Incapsula. With threat intelligence, we can separate HTTP and HTTPS traffic. We can use Incapsula to send all the threat intelligence to the WAF."
"Protection is the best solution since it has profile functionality."
"The most important feature I have found to be the ease in how to do the backup and restores."
"Compared to other web application firewalls in the market, Imperva does things in the most accurate way."
"If you are using the appliance as opposed to the virtual deployment, it can stand as the network layer-two and provide real transparency."
"Its inline transferring mode is the most valuable because it is 100% transparent. When you change the IP, there is no change on the network side. If you can't and want to try to reach an IP, you can reach the server IP. There are many other advanced security features in it. The smallest appliances of Imperva can handle the highest traffic at a customer site. For example, a smaller appliance from Imperva can provide you the same security as an F5 product."
"Imperva Web Application Firewall is stable."
 

Cons

"Cloudflare does not have an on-premise solution. If they had different approaches they could be better suited to accommodate more customers, such as on-premise and hybrid deployments. For example, hybrid deployments would be useful where you could move the traffic from the enterprise to the cloud."
"Cloudflare could offer a better view or maybe dashboards of the main resources used in the client."
"The solution could use more analytics on the backend to give us more insights into everything. More reports would be helpful."
"There could be more courses with engineers. I like e-learning, however, having a specialist in a classroom is more comfortable for me."
"Technical support is lacking."
"An integrated SSO feature would be useful for Cloudflare DNS."
"We have noticed multiple instances where Cloudflare falsely indicates that our servers are down, even when there is no actual load on them. This makes it challenging for us to identify the exact issue."
"It would be beneficial for us if Cloudflare could offer a scrubbing solution. This would involve taking a snapshot of my website and keeping it live during a DDoS attack, ensuring uninterrupted service for our users. DDoS attacks are typically short in duration, and having Cloudflare maintain the site's availability from its secure network would enhance the overall user experience. I would appreciate it if Cloudflare could consider implementing this feature. Many organizations already utilize similar capabilities in their CDN platforms, where a static snapshot of the web page is displayed during DDoS attacks. In terms of features, Cloudflare needs to enhance its resilience and stay more focused on adopting new technologies. For instance, solutions like F5 XC Box, Access Solution, and Distributed Cloud Solution have impressive features, and Cloudflare should strive to match and exceed those capabilities. There's a need for improvement in areas like AI-based DDoS attacks and Layer 7 WAF features. Cloudflare should prioritize enhancements in areas such as behavioral DDoS and protection against SQL injection attacks, considering the prevalent trend of public exposure to the internet for business reasons. Overall, Cloudflare needs to invest more in advancing its feature set."
"Technical support for AWS WAF needs improvement."
"The cost management has room for improvement."
"I would like to see it more tightly integrated with other AWS services."
"There is a lot of innovation talk, however, implementation might be lacking."
"The product must provide more features."
"I believe there is a need to move towards real-time analysis with the help of AI and intelligent systems in the future. This would reduce the reliance on manual work and enhance the functionality of detection protection. By incorporating AI-driven data analysis and data science techniques, we can improve the solution's user-friendliness, security compatibility, and accuracy."
"It's a bit difficult to apply the right rules for the right security."
"We should be able to do proper whitelisting."
"There's always room for improvement. Occasionally, there might be false-positive alerts."
"Imperva Web Application Firewall is very expensive."
"They recently separated the WAF and the DAM management gateways in order for each of these to be managed from different areas, so I believe it now requires additional investments for what was previously a single complete solution."
"It would be useful if the solution used more intelligence in attack protection. For example, firewalls are to be dependent on the configuration, but if they could have some data science around it the solution would be even better. The profiling of the traffic, and making decisions surrounding that should be intelligence-based, instead of being based on the configuration of the firewall itself."
"The reporting is missing some features, such as: only two export formats, and the time period does not include the last day, week, year."
"One potential improvement for Imperva is enhancing its alert system."
"The tool's UI is complicated. It would be best to have a more accessible UI dashboard to make the job easier."
"I don't really use it and therefore can't speak to areas of improvement."
 

Pricing and Cost Advice

"The pricing for the service is reasonable, neither excessively cheap nor prohibitively expensive. It aligns well with the value of their solution."
"The product's pricing is minimal compared to other products."
"The price of the solution is expensive."
"So far I use free tier and happy with it. You can subscribe to business package if needed."
"The solution is expensive when compared to other products but offers unlimited bandwidth."
"When you compare Cloudflare DNS to other solutions, such as Akamai, the price is reasonable."
"We are using the free tier of the solution."
"The cost primarily depends on the size of the organization."
"Its price is fair. There is a very fair amount that they charge. It has a pay-as-you-go model, so it pretty much depends on how much a user uses it. As per the cloud norms, the more you use, the more you pay. I would rate it a five out of ten in terms of pricing."
"You need an additional AWS subscription for this product if you are buying a managed tool."
"AWS WAF has reasonable pricing."
"For our infrastructure, we probably pay around $16,000 per month for AWS WAF. Because alternative WAF solutions provide even more features, I think the AWS WAF is a bit pricey"
"We are kind of doing a POC comparison to see what works best. Pricing-wise, AWS is one of the most attractive ones. It is fairly cheap, and we like the pricing part. We're trying to see what makes more sense operation-wise, license-wise, and pricing-wise."
"There are no separate licensing costs we pay for since it is included in the plan we purchase."
"The product’s pricing is reasonable."
"The price of AWS WAF is reasonable, it is not expensive and it is not cheap."
"There are a couple of different licensing models."
"Imperva Web Application Firewall's pricing is expensive."
"The price of Imperva Web Application Firewalls is expensive compared to others."
"The solution's pricing is an issue."
"We sell three-year licenses for Imperva Web Application Firewall to our customers. The price is a little expensive."
"It is a very affordable solution."
"It's an excellent product, but it can be very costly."
"The price of this solution is a little bit high compared to competitors."
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Top Industries

By visitors reading reviews
Computer Software Company
15%
Comms Service Provider
11%
Financial Services Firm
9%
Manufacturing Company
7%
Computer Software Company
16%
Financial Services Firm
14%
Manufacturing Company
9%
Government
6%
Financial Services Firm
15%
Computer Software Company
12%
Insurance Company
8%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

Which is the best DDoS protection solution for a big ISP for monitoring and mitigating?
Cloudflare. We are moving from Akamai prolexic to Cloudflare. Cloudflare anycast network outperforms Akamai static GR...
Which would you choose - Cloudflare DNS or Quad9?
Cloudflare DNS is a very fast, very reliable public DNS resolver. It is an enterprise-grade authoritative DNS service...
What do you like most about Cloudflare?
Cloudflare offers CDN and DDoS protection. We have the front end, API, and database in how you structure applications.
What are the limitations of AWS WAF vs alternative WAFs?
Hi Varun, I have had experienced with several WAF deployments and deep technical assessments of the following: 1. Im...
How does AWS WAF compare to Microsoft Azure Application Gateway?
Our organization ran comparison tests to determine whether Amazon’s Web Service Web Application Firewall or Microsoft...
What do you like most about AWS WAF?
The most valuable feature of AWS WAF is its highly configurable rules system.
Is Citrix ADC (formerly Netscaler) the best ADC to use and if not why?
For ADC, any ADC can do a good job. But in case if you want to add WAF functionality to the same ADC hardware you hav...
DDoS solutions: Any other solutions to consider aside from Radware DDoS Protection Service and F5 Silverline DDoS Protection?
You can have a look to Imperva Cloud WAF, the anti-DDoS mitigation is under 1s and works very well. I observed a lot ...
 

Also Known As

Cloudflare DNS
AWS Web Application Firewall
No data available
 

Overview

 

Sample Customers

Trusted by over 9,000,000 Internet Applications and APIs, including Nasdaq, Zendesk, Crunchbase, Steve Madden, OkCupid, Cisco, Quizlet, Discord and more.
eVitamins, 9Splay, Senao International
BlueCross BlueShield, eHarmony, EMF Broadcasting, GE Healthcare, Metro Bank, The Motley Fool, Siemens
Find out what your peers are saying about AWS WAF vs. Imperva Web Application Firewall and other solutions. Updated: July 2025.
865,295 professionals have used our research since 2012.