

Imperva Application Security Platform and F5 BIG-IP Advanced Firewall Manager compete in the application security market. Imperva holds an advantage in offering comprehensive web threat protection, particularly with anti-DDoS capabilities and Incapsula support.
Features: Imperva provides correlated attack validation, threat radar, and real-time traffic analysis. It also excels with profiling policies tailored to specific applications. F5 BIG-IP AFM offers network security and load balancing with features like web gateway and application inspection. It integrates multiple functionalities into a unified solution.
Room for Improvement: Imperva needs enhancement in cache management, policy segregation, and reporting transparency. Customer feedback suggests improved back-office support and mobile dashboards. F5 could improve geolocation services, incorporate automatic updates, and simplify firewall configuration logic and interfaces.
Ease of Deployment and Customer Service: Imperva is versatile with deployment across public, hybrid, and private clouds and has substantial customer service scores, although with some inconsistency in response times. F5 primarily focuses on on-premises deployment for enterprise environments, consistently offering strong technical support.
Pricing and ROI: Imperva may have a high pricing structure but offers flexibility and significant ROI when companies face frequent attacks, with reports of fair enterprise contracts. F5 is robust but expensive, and while flexible in licensing, it can become costly compared to competitors. Both justify their price points through the scope of protection and features offered.
They know how much money they are losing while the system is down, so by increasing the possibility of not having a down website or web application, return on investment can be calculated easily.
The responses are generally fast and effective.
The customer service is excellent, and I rate it ten out of ten.
I would rate the technical support of Imperva DDoS as ten.
The solution is highly scalable, allowing me to add or remove nodes and manage traffic without interruption, which is essential for meeting application demands.
99% of customers are using the cloud version of Imperva DDoS protection, so they just purchase the new license and scale as needed.
The stability of Imperva DDoS is very good, as it seems they have a lot of servers around the world.
The appliance and features could be enhanced further, especially in terms of security.
Having advanced technology similar to other vendors like Palo Alto for zero-day attack prevention would be valuable.
Maybe Imperva DDoS could use endpoints to get information about the attacks before they commence from the endpoint level or establish cooperation with endpoint vendors to share this information.
The standard license is reasonably priced, but additional features like the WAF can be more expensive.
If considering a one-stop solution that provides load balancing, DNS security, AAA authentication, and firewalling on the same hardware, the cost is reasonable.
I would rate the pricing of Imperva DDoS as five, where one is very cheap and ten is very expensive.
The solution provides behavioral analysis via AI to detect malicious traffic.
The most valuable features for me are stability, availability, and security, along with the ability to manage multiple features to secure my applications.
Imperva DDoS has User Behavior Analytics and Threat Intelligence on its board, and this helps us to be protected proactively.
| Product | Market Share (%) |
|---|---|
| Imperva Application Security Platform | 7.8% |
| F5 BIG-IP Advanced Firewall Manager (AFM) | 1.2% |
| Other | 91.0% |

| Company Size | Count |
|---|---|
| Small Business | 8 |
| Midsize Enterprise | 5 |
| Large Enterprise | 14 |
| Company Size | Count |
|---|---|
| Small Business | 83 |
| Midsize Enterprise | 25 |
| Large Enterprise | 61 |
F5 BIG-IP Advanced Firewall Manager (AFM) is a high-performance, full-proxy network security solution designed to protect networks and data centers against incoming threats that enter the network. Built on F5’s industry-leading BIG-IP hardware and software platforms, BIG-IP AFM provides a scalable platform that delivers the flexible performance and control needed to mitigate aggressive distributed denial-of-service (DDoS) and protocol attacks before they overwhelm and degrade applications and infrastructure availability.
For service providers, BIG-IP AFM IPS does even more, protecting the network edge and performing traffic inspection and protocol adherence for prevalent service provider protocols such as SS7, Diameter, HTTP/2, GTP, SCTP and SIP traffic coming into the network over UDP, TCP, and SCTP.
Imperva Application Security Platform delivers comprehensive and continuous web threat protection. Renowned for its ease of use, it shields web applications and databases from various cyber threats while integrating seamlessly with cloud and on-premises environments.
Imperva Application Security Platform protects web environments by offering advanced security measures against threats like DDoS attacks, SQL injections, and cross-site scripting. As a robust web application firewall, it provides extensive monitoring and bot management capabilities. The platform integrates content delivery networks for enhanced performance and scalability, while real-time traffic analysis ensures consistent protection. Despite its strengths, improvements can be made in policy management and customization options. Users seek better integration with third-party tools and more competitive pricing models. The inclusion of AI for enhanced analytics is also anticipated.
What are the key features of Imperva Application Security Platform?Imperva Application Security Platform is implemented in industries needing strong database and application protection. Companies use it to enforce geolocation restrictions and manage bots, benefiting sectors like finance and e-commerce where data security and threat monitoring are critical. Its ability to protect and ensure data accessibility makes it integral to business operations prioritizing cyber resilience.
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