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F5 BIG-IP Advanced Firewall Manager (AFM) vs Imperva Application Security Platform comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Mar 22, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.2
Cloudflare's services enhanced security and efficiency, resulting in significant ROI, cost savings, and improved WordPress performance for businesses.
Sentiment score
6.4
F5 BIG-IP AFM offers cost-effective returns with F5 bundles, though standalone returns are moderate, providing practical daily value.
Sentiment score
5.8
Imperva boosts security, reduces manual interventions, yielding quick ROI, especially in banking, though initial costs can be high.
For the small project I was working on, using the basic tier provided a huge improvement at zero cost.
Security Specialist at a tech services company with 1,001-5,000 employees
In terms of return on investment with Cloudflare, it costs my time to set them up, but basically once they're set up, it's done.
Owner at Hga consulting
The return on investment for me is significant as time is the critical aspect.
Senior Network and Security Expert at a financial services firm with 201-500 employees
They know how much money they are losing while the system is down, so by increasing the possibility of not having a down website or web application, return on investment can be calculated easily.
Head of Sales Services Department at a comms service provider with 51-200 employees
I was able to save over seven million dollars last year as return on investment in the company.
Senior Cybersecurity Consultant at Cyberoutcome Limited
I have seen a return on investment with Imperva Application Security Platform, as it is generally associated with time savings, because the review of alerts and the visibility it gives saves us significant operational time.
Ingeniero Preventa at Imperia
 

Customer Service

Sentiment score
6.9
Cloudflare's support is responsive and knowledgeable, with varying experiences depending on the plan and need for faster escalation.
Sentiment score
6.8
F5 BIG-IP AFM support is responsive and praised, though expertise varies; customer service is excellent, communication needs improvement.
Sentiment score
7.0
The Imperva Application Security Platform's support is praised for responsiveness but criticized for inconsistencies, especially between cloud and on-premises environments.
Cloudflare does not offer hands-on technical support to fix customer problems but rather a self-service model.
Senior Consultant CDN at a comms service provider with 10,001+ employees
I would rate the technical support with Cloudflare as excellent every time I've had to call them.
Owner at Hga consulting
We use other solutions where support is available through Slack channels and is more interactive, with someone responding within a couple of minutes or seconds.
General Manager at bKash Limited
The responses are generally fast and effective.
System Advisor at a tech services company with 5,001-10,000 employees
The customer service is excellent, and I rate it ten out of ten.
Network Security Engineer at IIPL
I rate the technical support by F5 a ten from one to ten.
Information Security Engineer at BigFish Enterprise Ltd.
I would rate the technical support of Imperva DDoS as ten.
Head of Sales Services Department at a comms service provider with 51-200 employees
They need to work faster on the response time because of issues of urgent replies.
Senior Cybersecurity Consultant at Cyberoutcome Limited
Responsive support addressing urgent needs.
Cybersecurity Consultant at Accenture Singapore Services Pte Ltd
 

Scalability Issues

Sentiment score
7.9
Cloudflare excels in scalability, supporting seamless transitions and performance during high-traffic periods, highly rated by users.
Sentiment score
7.0
F5 BIG-IP Advanced Firewall Manager is scalable and flexible, supporting diverse environments and thousands of users daily.
Sentiment score
7.4
Imperva Application Security Platform offers scalable solutions for various organizations, with cloud deployment preferred despite some pricing and performance challenges.
It is a SaaS tool, but the fact that they have workloads deployed across the world proves that it is a highly scalable tool.
Principal Cyber Prevent and Defense Engineer at a comms service provider with 1,001-5,000 employees
The tool offers very good performance, even during high-traffic periods.
Engineer at SITMEXICO
Cloudflare's scalability is quite good; it is very easy to scale whenever we want to include multiple domains.
Senior Network and Security Expert at a financial services firm with 201-500 employees
The solution is highly scalable, allowing me to add or remove nodes and manage traffic without interruption, which is essential for meeting application demands.
System Advisor at a tech services company with 5,001-10,000 employees
99% of customers are using the cloud version of Imperva DDoS protection, so they just purchase the new license and scale as needed.
Head of Sales Services Department at a comms service provider with 51-200 employees
I have not even needed support after deployment, since it has remained stable.
CTO at Malam Engineering PLC
It is easy to always scale to add more users.
Senior Cybersecurity Consultant at Cyberoutcome Limited
 

Stability Issues

Sentiment score
7.5
Cloudflare is reliable with high stability ratings, minimal issues, improved network connectivity, and praised fast DNS services.
Sentiment score
8.4
F5 BIG-IP AFM is highly rated for stability, reliability, and efficient logging, with no major bugs or issues reported.
Sentiment score
7.9
Imperva Application Security Platform is praised for stability and reliability, with minor issues occurring mainly during high traffic.
The service is very stable with no impacts during high-traffic periods.
Engineer at SITMEXICO
Cloudflare's reliability and uptime has met my expectations; it has been quite good in general.
Senior Network and Security Expert at a financial services firm with 201-500 employees
It is also a stable product without much glitch or downtime.
Senior Presales Consultant at Techlab security
One notable drawback is that, unlike Fortinet, which offers fast track labs and continuous enablement, Imperva Application Security Platform lacks lab access and fast track labs for enablement and product advertising.
CTO at Malam Engineering PLC
We experienced downtime or crashes with Imperva Application Security Platform when traffic went really strong or fast because people tried to get tickets.
Soc Analyst at Cineplex Inc
 

Room For Improvement

Users suggest improvements in Cloudflare's features, pricing, support, analytics, documentation, and partner relations for better service experience.
F5 BIG-IP AFM needs better GUI, cloud integration, pricing, support, reporting, and zero-day prevention to enhance user experience.
Imperva Application Security Platform needs better integration, simpler dashboards, improved AI, and enhanced user interface for higher satisfaction.
Customers do not have options to modify any configuration parameters in Cloudflare, whereas other competitor solutions, such as F5 Distributed Cloud, allow customers to tune configurations according to their requirements.
General Manager at bKash Limited
What Cloudflare is doing internally is that it is stepping ahead in areas like detection and protection.
Principal Cyber Prevent and Defense Engineer at a comms service provider with 1,001-5,000 employees
Cloudflare could be improved by introducing a mid-tier pricing option.
Security Specialist at a tech services company with 1,001-5,000 employees
Having advanced technology similar to other vendors like Palo Alto for zero-day attack prevention would be valuable.
Network Security Engineer at IIPL
The appliance and features could be enhanced further, especially in terms of security.
System Advisor at a tech services company with 5,001-10,000 employees
I would assess the importance of F5 BIG-IP Advanced Firewall Manager (AFM)'s integration with cloud services as significant.
Information Security Engineer at BigFish Enterprise Ltd.
To convince my clients, a purely on-prem solution would be ideal since they are financial institutions.
CTO at Malam Engineering PLC
Maybe Imperva DDoS could use endpoints to get information about the attacks before they commence from the endpoint level or establish cooperation with endpoint vendors to share this information.
Head of Sales Services Department at a comms service provider with 51-200 employees
Regarding return on investment, ROI, I can say it is noticeable with Imperva Application Security Platform.
Senior Presales Consultant at Techlab security
 

Setup Cost

Cloudflare provides cost-effective, feature-rich plans for varying traffic needs, offering significant value compared to competitors like Akamai.
F5 BIG-IP AFM is costly yet valued for its stability, functionality, and perceived value for money despite high pricing.
Imperva's Application Security Platform has high, complex pricing, yet some find it competitive for its security benefits and enterprise flexibility.
I find it to be cheap.
Engineer at SITMEXICO
The tool is a premium product, so it is very expensive.
Principal Cyber Prevent and Defense Engineer at a comms service provider with 1,001-5,000 employees
However, the enterprise price for small projects is a bit high.
Security Specialist at a tech services company with 1,001-5,000 employees
The standard license is reasonably priced, but additional features like the WAF can be more expensive.
System Advisor at a tech services company with 5,001-10,000 employees
If considering a one-stop solution that provides load balancing, DNS security, AAA authentication, and firewalling on the same hardware, the cost is reasonable.
Network Security Engineer at IIPL
I would rate the pricing of Imperva DDoS as five, where one is very cheap and ten is very expensive.
Head of Sales Services Department at a comms service provider with 51-200 employees
the setup cost was high, with the hardware installation in the data center being particularly expensive.
Cyber Security Product Owner at a energy/utilities company with 10,001+ employees
We have noticed faster response times and fewer security alerts because after doing some custom policy tuning, everything seemed to be aligned and we have fewer attacks to monitor and fewer alerts to monitor.
Senior Cybersecurity Consultant at Cyberoutcome Limited
 

Valuable Features

Cloudflare offers superior caching, DNS management, and security, enhancing performance, global reach, and domain management with innovative features.
F5 BIG-IP AFM provides robust security and performance with features like DDoS protection and AI-driven traffic analysis.
Imperva Application Security Platform offers robust threat protection, user-friendly interface, and comprehensive reporting for enhanced web security management.
The solution has been able to compare it to the market, and I think the product has taken great strides in automating quite a bit of things, and they use a lot of AI.
Principal Cyber Prevent and Defense Engineer at a comms service provider with 1,001-5,000 employees
Most of our DNS records that are presented to the internet are proxied whenever possible, providing another layer of defense from our perspective.
Senior Security Engineer at ManpowerGroup
Cloudflare has positively impacted our organization by giving us flexibility to manage the DNS part, being quite fast, and allowing us to manage everything from a single dashboard.
Senior Network and Security Expert at a financial services firm with 201-500 employees
The solution provides behavioral analysis via AI to detect malicious traffic.
Network Security Engineer at IIPL
The most valuable features for me are stability, availability, and security, along with the ability to manage multiple features to secure my applications.
System Advisor at a tech services company with 5,001-10,000 employees
I think the DDoS features are valuable in F5 BIG-IP Advanced Firewall Manager (AFM), and I recommend it usually for certain types of companies.
Information Security Engineer at BigFish Enterprise Ltd.
The API security feature is particularly valuable because most attackers do not try to come in from where it is expected.
Senior Cybersecurity Consultant at Cyberoutcome Limited
If someone attempts to access the server, the WAF blocks that SSRF alert, or RCE, Remote Code Execution alert, blocking immediately based on the signature, not only by the payload or the IP address.
SOC Analyst L1 at CMS-IT-SERVICES-PVT-LTD
It reduces the DDoS attacks and reduces the attacks from threat actors, including SQL Injection and zero-day attacks, by using dynamic application profiling from Imperva.
IT Security Analyst & Engineer (Project, Remote) Australia-Europe at a manufacturing company with 10,001+ employees
 

Categories and Ranking

Cloudflare
Sponsored
Ranking in Distributed Denial-of-Service (DDoS) Protection
2nd
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
79
Ranking in other categories
CDN (1st), WAN Optimization (4th), Managed DNS (1st), Domain Name System (DNS) Security (5th), Cloud Security Posture Management (CSPM) (17th)
F5 BIG-IP Advanced Firewall...
Ranking in Distributed Denial-of-Service (DDoS) Protection
13th
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
26
Ranking in other categories
No ranking in other categories
Imperva Application Securit...
Ranking in Distributed Denial-of-Service (DDoS) Protection
4th
Average Rating
8.6
Reviews Sentiment
6.9
Number of Reviews
147
Ranking in other categories
CDN (2nd), Web Application Firewall (WAF) (1st), Bot Management (1st), API Security (1st)
 

Mindshare comparison

As of June 2026, in the Distributed Denial-of-Service (DDoS) Protection category, the mindshare of Cloudflare is 13.2%, down from 19.1% compared to the previous year. The mindshare of F5 BIG-IP Advanced Firewall Manager (AFM) is 1.6%, up from 1.3% compared to the previous year. The mindshare of Imperva Application Security Platform is 8.1%, up from 7.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Distributed Denial-of-Service (DDoS) Protection Mindshare Distribution
ProductMindshare (%)
Cloudflare13.2%
Imperva Application Security Platform8.1%
F5 BIG-IP Advanced Firewall Manager (AFM)1.6%
Other77.1%
Distributed Denial-of-Service (DDoS) Protection
 

Featured Reviews

M.A. Faisal - PeerSpot reviewer
General Manager at bKash Limited
Advanced protection has secured critical web workloads and provides clear traffic visibility
From a security perspective, there remains a security loophole, as some browsers in the market can bypass the Turnstile solution, which requires approximately 40 seconds to do so. From a performance perspective, this is acceptable. We also tried Google reCAPTCHA, and that can also be bypassed. From a security perspective, I would say neither solution is completely secured. Regarding uptime, we have faced a couple of incidents due to Cloudflare in recent years, so I cannot say we receive 100% uptime for our region. We sometimes face challenges, including downtime and other issues. As a result, we are not receiving 100% uptime from Cloudflare's solution. Since most of our customers are in this region, we need alternatives. We need something more competitive than Cloudflare. Unfortunately, in Bangladesh, Cloudflare has three points of presence already, and we cannot find any other solution provider in Bangladesh as an alternative, which presents another challenge. Competitor solutions have more attack signatures, which ensure better security compared to Cloudflare's predefined configurations. Customers do not have options to modify any configuration parameters in Cloudflare, whereas other competitor solutions, such as F5 Distributed Cloud, allow customers to tune configurations according to their requirements. Cloudflare could improve in this area. Additionally, regarding visibility, Cloudflare has static visibility, but they could adopt dynamic graph features for their customers.
Nawapol Boonlerd - PeerSpot reviewer
Information Security Engineer at BigFish Enterprise Ltd.
Comprehensive network protection has mitigated DDoS risks and supports secure on-prem operations
Currently, there are no weaknesses or disadvantages in F5 BIG-IP Advanced Firewall Manager (AFM) that I have identified. It is a little bit expensive, and I think about additional features they could have in the future to make it even better. For example, I have thoughts about the price. Currently, it does not integrate, and I would assess the importance of F5 BIG-IP Advanced Firewall Manager (AFM)'s integration with cloud services as significant. Currently, I use only one site, and I cannot tell you about F5 BIG-IP Advanced Firewall Manager (AFM) centralized security policies. I have not used F5 BIG-IP Advanced Firewall Manager (AFM)'s Threat Intelligence capabilities. I have not used their dynamic traffic shaping feature. So far, the only thing that could be improved is the pricing of F5 BIG-IP Advanced Firewall Manager (AFM).
reviewer2818155 - PeerSpot reviewer
Senior Associate at a tech vendor with 10,001+ employees
Application protection has improved and reporting and dashboards still need refinement
I believe Imperva Application Security Platform should have a more interactive wizard. While the dashboard is good, it could be more eye-catching. Based on my perspective, I recommend modifying the dashboards, especially the main dashboard where I can see the traffic hit count, alerts, and other latest information. In terms of reporting, I find it challenging to create reports; in my earlier days, it was difficult. Over time, I have learned how to create reports, but it should be easier to do so. I have used other tools such as firewalls or SolarWinds, where creating a report is straightforward and does not take much time, unlike in Imperva, where I have to add many elements. Modifications in the integration aspects would also be beneficial.
report
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Top Industries

By visitors reading reviews
Financial Services Firm
10%
Comms Service Provider
10%
Computer Software Company
8%
Manufacturing Company
8%
Financial Services Firm
15%
Construction Company
10%
Engineering Company
8%
Comms Service Provider
8%
Financial Services Firm
13%
Manufacturing Company
9%
Computer Software Company
7%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business46
Midsize Enterprise11
Large Enterprise26
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise5
Large Enterprise14
By reviewers
Company SizeCount
Small Business88
Midsize Enterprise25
Large Enterprise70
 

Questions from the Community

Which is the best DDoS protection solution for a big ISP for monitoring and mitigating?
Cloudflare. We are moving from Akamai prolexic to Cloudflare. Cloudflare anycast network outperforms Akamai static GR...
Which would you choose - Cloudflare DNS or Quad9?
Cloudflare DNS is a very fast, very reliable public DNS resolver. It is an enterprise-grade authoritative DNS service...
What is your experience regarding pricing and costs for Cloudflare DNS?
The pricing, setup cost, and licensing for Cloudflare are a bit on the higher side overall.
What is your experience regarding pricing and costs for F5 Advanced Firewall Manager?
The standard license is reasonably priced, but additional features like the WAF can be more expensive. There are plen...
What needs improvement with F5 Advanced Firewall Manager?
Currently, there are no weaknesses or disadvantages in F5 BIG-IP Advanced Firewall Manager (AFM) that I have identifi...
What is your primary use case for F5 Advanced Firewall Manager?
I am starting to learn and working with F5 team to conduct a proof of concept, and I do have experience with F5 Rules...
Which Web Application Firewall (WAF) would you recommend? R&S or Imperva?
Imperva is a strong choice, given their security focus and ongoing R&D into the product in areas such as bot mana...
What is your experience regarding pricing and costs for Imperva DDoS?
The pricing, setup costs, and licensing of Imperva DDoS are reasonable for the amount of technical capabilities provi...
What needs improvement with Imperva DDoS?
I would like to see improvements in the pooling of threats and attacks, possibly to enlarge the scale of indicators o...
 

Also Known As

Cloudflare DNS
F5 AFM, F5 Advanced Firewall Manager
Imperva Bot Management, Imperva Web Application Firewall, Imperva API Security
 

Overview

 

Sample Customers

Trusted by over 9,000,000 Internet Applications and APIs, including Nasdaq, Zendesk, Crunchbase, Steve Madden, OkCupid, Cisco, Quizlet, Discord and more.
City Bank, Ricacorp Properties, Miele, American Systems, Bangladesh Post Office
Hitachi, BNZ, Bitstamp, Moz, InnoGames, BTCChina, Wix, LivePerson, Zillow and more.
Find out what your peers are saying about F5 BIG-IP Advanced Firewall Manager (AFM) vs. Imperva Application Security Platform and other solutions. Updated: June 2026.
900,747 professionals have used our research since 2012.