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Fivetran vs Zapier comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 11, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.6
Fivetran offers significant time and cost-saving benefits, simplifying data integration and maintenance while reducing reliance on data engineers.
Sentiment score
6.1
Zapier offers time-saving automation with varied ROI, often seen as cost-effective and a valuable investment despite indirect impacts.
Fivetran provides time savings, cost reductions, and improvements in data quality.
Team Lead Data Engineer at Data Pilot
It saves us the effort of having one to two data engineers managing the tasks that Fivetran handles.
Lead Data Engineer at Sensilab
In a scenario where employing three resources for three months might cost approximately $18,000 to $20,000, Zapier provides substantial cost savings.
Chief Technology Advocate at PURESOFT GLOBAL LLC
 

Customer Service

Sentiment score
6.0
Fivetran customer support is efficient yet sometimes slow, rated 7-9, with calls for improved critical issue communication.
Sentiment score
7.0
Zapier's customer support is generally rated positively for efficiency, though some desire improved live chat options.
If they could provide support more quickly, that would be great.
Manager at InfoCepts
The technical support provided by Fivetran has generally been good, with a response time and competence that I would rate as good.
Lead Data Engineer at Sensilab
Customer support from Fivetran is quite good; it's really nice and responsive.
Team Lead Data Engineer at Data Pilot
Their technical support is good; they respond promptly and are very helpful.
Go High Level Manager at Virtual Worker Now
This can help if you need assistance, as you can communicate with the community and support system, and most issues are already resolved by AI.
Automation Engineer at Axe Automation
The experience was positive with prompt responses from their team.
Chief Technology Advocate at PURESOFT GLOBAL LLC
 

Scalability Issues

Sentiment score
7.1
Fivetran scales well for various businesses, accommodating data needs but can be costly and complex for smaller enterprises.
Sentiment score
7.4
Zapier is adaptable for small to mid-size businesses, but scaling can be costly and less suitable for complex automations.
Fivetran's scalability has been tested effectively, and it has been working well for our organization's growing data needs.
Team Lead Data Engineer at Data Pilot
Zapier is suitable for small or simpler automation but not for complex ones.
Automation Engineer at Axe Automation
Scaling it gets quite expensive, and while I cannot evaluate it purely from a technology perspective, compared to Workato, I would give Zapier a seven for scalability.
Product Owner | Integration
 

Stability Issues

Sentiment score
8.0
Users generally express high satisfaction with Fivetran's stable reliability, despite occasional issues with API connections and custom setups.
Sentiment score
6.7
Most users find Zapier reliable, despite occasional connectivity issues and challenges with integration changes affecting performance.
They have 99.9% accuracy on the data load and they maintain transparency.
Manager at InfoCepts
In my experience, Fivetran is stable with very few instances of downtime or reliability issues.
Team Lead Data Engineer at Data Pilot
During the duration of the time that we used Fivetran, it was highly stable.
Founder at a marketing services firm with 1-10 employees
In my current company, we had significant challenges with Zapier regarding maintenance, as Zaps were often broken, not necessarily due to Zapier, but due to changes in the input variables.
Product Owner | Integration
 

Room For Improvement

Fivetran needs improvements in connectors, real-time processing, user interface, pricing, support, documentation, and integration capabilities.
Zapier needs better Google Sheets features, API support, UI improvements, enhanced logic functions, documentation, and integration capabilities.
From a cost perspective, if the number of connectors is lesser, then Fivetran is not the most cost-efficient option.
Founder at a marketing services firm with 1-10 employees
I want more flexibility during ingestion, specifically for transformations needed beforehand.
Team Lead Data Engineer at Data Pilot
Fivetran could improve by adapting more for technical users and by providing more options for such users.
Lead Data Engineer at Sensilab
The error message options in the dashboard should be improved. It should be user-friendly so that beginners or non-technical users can figure out the problems and solutions on their own.
Webflow Developer at Qureos
You can build similar or dependent automations in one Zap, which helps with understanding the process without switching between different records.
Product Owner | Integration
Having flexibility in creating more complex automation would eliminate the need to transform data within the source or destination.
Business Intelligence Developer at a consultancy with 51-200 employees
 

Setup Cost

Fivetran's pricing is high, favoring larger enterprises with discounts available; smaller companies may find it prohibitive.
Zapier's pricing ranges from free to $800, depending on usage, with mixed opinions on cost versus time-saving benefits.
Our current yearly contract for Fivetran is approximately $70,000.
Lead Data Engineer at Sensilab
The pricing is in accordance with market standards and even lower in some cases.
Chief Technology Advocate at PURESOFT GLOBAL LLC
The pricing of Zapier is slightly higher compared to other market automation tools such as Pabbly, Make.com, and N8N, which have good features but are priced lower than Zapier.
Go High Level Manager at Virtual Worker Now
 

Valuable Features

Fivetran is valued for seamless data replication, user-friendly interface, scalability, and minimal coding, enabling efficient data handling.
Zapier seamlessly connects apps for task automation, offering intuitive interfaces with advanced features like webhooks and multi-step zaps.
The most valuable feature of Fivetran is its built-in connectors for a wide range of data sources.
Lead Data Engineer at Sensilab
The real-time data replication is what I see best in the market where it reduces the overhead of customers needing to maintain the pipeline.
Manager at InfoCepts
The ability to seamlessly integrate with a large variety of data sources is valuable.
Founder at a marketing services firm with 1-10 employees
They have approximately 7,000 connections.
Product Owner | Integration
The automation capabilities are impressive.
Business Intelligence Developer at a consultancy with 51-200 employees
Creating integration points through webhooks is particularly useful for anyone working on integration projects.
Chief Technology Advocate at PURESOFT GLOBAL LLC
 

Categories and Ranking

Fivetran
Ranking in Data Integration
13th
Ranking in Cloud Data Integration
9th
Average Rating
8.2
Reviews Sentiment
6.8
Number of Reviews
29
Ranking in other categories
Data Replication (3rd)
Zapier
Ranking in Data Integration
17th
Ranking in Cloud Data Integration
12th
Average Rating
8.4
Reviews Sentiment
6.8
Number of Reviews
48
Ranking in other categories
Business Orchestration and Automation Technologies (16th), AI Software Development (14th)
 

Mindshare comparison

As of January 2026, in the Cloud Data Integration category, the mindshare of Fivetran is 4.5%, up from 4.6% compared to the previous year. The mindshare of Zapier is 2.5%, up from 1.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Data Integration Market Share Distribution
ProductMarket Share (%)
Fivetran4.5%
Zapier2.5%
Other93.0%
Cloud Data Integration
 

Featured Reviews

Hafiz Usman - PeerSpot reviewer
Team Lead Data Engineer at Data Pilot
Has accelerated data integration workflows and supports seamless development of custom connectors
I've worked extensively with Fivetran, mainly used for extraction purposes, and I've worked with the transformation element in it as well. Fivetran not only has built-in connectors but also provides SDK connectors, allowing us to develop our own connectors in an easy manner. I don't have to write raw Python scripts or dumping scripts; it offers straightforward examples and guidelines, making it much simpler to develop custom connectors inside Fivetran. We've been able to develop many custom connectors as well, which is unique and beneficial for having everything centralized instead of having those connectors located elsewhere. One of the best features by Fivetran is its clean, simple, and intuitive UI. It includes a transformation section where I can deploy my DBT queries and scripts. It also supplies good tracking capabilities for billing estimates and user permissions, allowing for customization to the desired level. The number of connectors it has remains a standout feature, and within connectors, the options available are very helpful. Although it sometimes appears static due to its built-in nature, it offers good flexibility for data transformation and caching, which I appreciate because it saves us extensive script-writing time.
RL
Product Owner | Integration
Diverse integration options support workflow automation while pricing and support need improvements
You can build similar or dependent automations in one Zap, which helps with understanding the process without switching between different records. I would appreciate quicker response times and more direct interactions. It would be great to have a direct contact person for support, but bigger companies usually have solution partners handling support. I do not have a solution partner for Zapier due to using it for small use cases.
report
Use our free recommendation engine to learn which Cloud Data Integration solutions are best for your needs.
881,082 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Computer Software Company
12%
Manufacturing Company
10%
Financial Services Firm
10%
Retailer
7%
University
10%
Financial Services Firm
9%
Retailer
8%
Computer Software Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise7
Large Enterprise16
By reviewers
Company SizeCount
Small Business30
Midsize Enterprise10
Large Enterprise7
 

Questions from the Community

What's the deal with the HVR software acquisition?
As a user of HVR Software I followed this deal closely. Fivetran is apparently trying to establish more in its sector and by buying an already established data replication software, they become som...
Does HVR Software provide reliable insights?
I honestly can't think of another data replication software that can give you better statistics and insight than HVR Software. There's the feature for topology and statistics and both of them can ...
How much traffic can HVR Software handle?
As someone who works at a company where a high volume of information is replicated and has tried several data replication softwares, I can tell you that you're looking at the right one. HVR Softwar...
What do you like most about Zapier?
The product's most valuable feature is automation.
What is your experience regarding pricing and costs for Zapier?
The pricing is in accordance with market standards and even lower in some cases. The license setup cost is reasonable.
What needs improvement with Zapier?
In my opinion, what could be improved in Zapier is its UI, which operates as a one-line system. Compared to Make.com and other tools that have a drag-and-drop system, this is lacking. If the scenar...
 

Comparisons

 

Overview

 

Sample Customers

Autodesk, Condé Nast, JetBlue, Morgan Stanley, OpenAI, LVMH, Pfizer, Verizon, SpotifyNational Australia Bank, Saks, Cemex, Okta, Dropbox, Pitney Bowes, World Fuel Services,Lufthansa, AutoZone, ASICS, ASOS, Coupa, Databricks, Hermes, New Relic, Intercom,Canva, Honeywell, Square, DocuSign, Nandos, Oldcastle Infrastructure
BuzzFeed, Groupon, Spotify, Columbia University, FOX
Find out what your peers are saying about Fivetran vs. Zapier and other solutions. Updated: December 2025.
881,082 professionals have used our research since 2012.