Fivetran vs Zapier comparison

Fivetran and Zapier are both solutions in the Cloud Data Integration category. Fivetran is ranked #8 with an average rating of 7.8, while Zapier is ranked #10 with an average rating of 8.4. Fivetran holds a 5.7% mindshare in CDI, compared to Zapier’s 1.9% mindshare. Additionally, 88% of Fivetran users are willing to recommend the solution, compared to 95% of Zapier users who would recommend it.

Fivetran

Read 25 Fivetran reviews

1,822 Views
1,315 Comparison Views

88% willing to recommend

Zapier

Read 41 Zapier reviews

678 Views
465 Comparison Views

95% willing to recommend

Fivetran

Zapier

Comparison Buyer's Guide

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Executive SummaryUpdated on Dec 3, 2024

Zapier and Fivetran compete in the automation and data integration markets, respectively. Zapier stands out for its user-friendly interface and extensive app integrations, while Fivetran is preferred for its strong data integration capabilities, implying it's superior for businesses requiring robust data solutions.

Features: Zapier connects multiple apps and flows, reducing the need for coding and making complex workflows manageable; it automates repetitive tasks efficiently. Fivetran leads with reliable data replication, connectivity across popular applications, and robust ETL pipelines, particularly beneficial for data-focused businesses.

Room for Improvement: Zapier could improve its Google Sheets integration, API limitations, and customer support, enhancing its Zap builder flow with more custom apps for complex logic. Fivetran should enhance customization options, expand connector offerings for lesser-known sources, and boost real-time data processing and customer support features.

Ease of Deployment and Customer Service: Zapier facilitates easy cloud-based setup, ideal for non-technicians, though there is room for real-time support improvements. Fivetran provides flexibility with cloud and on-premises deployment, appreciated for quick support, yet clarity in contract negotiations regarding changes and pricing is suggested.

Pricing and ROI: Zapier offers affordable plans for startups, delivering good ROI through its efficient automation, though costs can rise with higher usage. Fivetran's pricing is data-driven, more suitable for larger corporations due to its comprehensive data management, justifying its higher cost with predictable integration efficiency for medium to large enterprises.

To learn more, read our detailed Fivetran vs. Zapier Report (Updated: March 2025).

Buyer's Guide

Fivetran vs. Zapier

March 2025

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Helped 845,406 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Fivetran

Ranking in Cloud Data Integration

8th

Average Rating

8.0

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

Data Integration (12th), Data Replication (3rd)

Zapier

Ranking in Cloud Data Integration

10th

Average Rating

8.6

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of April 2025, in the Cloud Data Integration category, the mindshare of Fivetran is 5.7%, up from 4.9% compared to the previous year. The mindshare of Zapier is 1.9%, up from 1.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Cloud Data Integration

Featured Reviews

Erik Jones

Head of BI and Analytics at HyperScience

Solution reduces time-to-value; high ROI

Fivetran has room for improvement in data pipeline observability. The Fivetran logs are fairly basic, compared to, for example, the insight Fivetran gives into helping users understanding the performance of data pipelines. So I think their observability into the pipeline itself could be improved. In addition, Fivetran is in the very early stages of allowing other companies to access its metadata API, but that's something that could use improvement, and I know that they're working on right now. We use a separate tool for "reverse ETL", which is the opposite of what Fivetran does; it pushes data from your data warehouse back out to business applications. If Fivetran pulls data from those same applications, they should also enable users to push it back. I would love to do both ETL and reverse ETL in the same tool. It would be nice if Fivetran offered both their regular offering plus the reverse ETL option as well.

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FrankHo

Analyst at MSXI

Though the tool offers a visually appealing UI, it needs to improve its documentation

With Zapier, improvements are required in the areas of concerns like bugs, ease of use, and documentation. The product has many bugs, so users have to wait for a period ranging from five minutes to an hour to see where the Zap went. In Zapier, Zaps aren't very understandable owing to the way they work. As a user, you would think that in Zapier, a Zap works in a particular way once you set it up, but it won't happen. At times, some Zaps can interfere with each other, because of which there might be infinite loops that may occur, owing to which multiple Zaps continue to run or break down in general, after which nothing would run in your environment. You would not be notified about the breakdown of Zaps. The bugs in the product may be considered to understand or get an explanation of how Zaps works between software systems, so for something between Gmail and HubSpot, Zapier would explain through better documentation what would work and what wouldn't work. Maybe if Zapier had better functionality with Python or any other coding language in general, it would make the product a lot better.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"There's the general feature of the platform where it just makes it very easy to integrate different things, but I would say a specific difference is their integration of DBT,."

"SysTrack load is the best feature."

"You can manage all of your connectors individually, which gives you a very good ability to trace which one of your ETL processes is running and when."

"It is not like a traditional ETL, but it gives quite a lot of flexibility."

"The simplicity of the solution is its valuable feature."

"The user interface is mostly UI-based, eliminating the need for a lot of coding."

"Its arrays are powerful enough to handle migrations even when the replication is happening in the background, without causing any trouble with the ongoing traffic."

"Fivetran is remarkably easy to use; I haven't encountered any other data integration tool that is as user-friendly."

More Fivetran pros

"We can connect Zapier with Zoho CRM for lead generation. I like the tool's drag and drop feature."

"Zapier is user friendly and makes it easy to integrate different tools. It has a drag and drop functionality which makes it easy to connect environments."

"The initial setup is pretty easy to do."

"With the previous CRM we were using – the Google Ads landing pages we had – we were collecting leads manually. That process was not efficient and took a sales team a lot of time to insert these leads manually. Currently, the process is smooth and we use Zapier to collect the leads for us."

"Webhooks are the most valuable feature of Zapier."

"We find it effortless to set up. We really don't have to do anything other than finding the application in the Zapier catalog. And as long as the application has been re-integrated into Zapier, they're able to then just provide the connection details and hook it up."

"The most valuable aspect of this solution is that it is very intuitive and has a very flat learning curve."

"What's most valuable in Zapier is its simplicity, seamlessness, and smooth plug-in, so you won't need to build code for every action. I'm not a developer, but I can use Zapier."

More Zapier pros

Cons

"I would like to see an improvement in the support offered by Fivetran."

"Fivetran should add more connectors because its competitors, like Airbyte, have more connectors."

"HVR Software's technical support could be improved. Whenever we log a case, the response that we get from the support is a bit delayed."

"An in-line data quality checking capability is missing"

"Fivetran would be improved by adding the ability to integrate the data from third-party APIs."

"It should have a few more monitoring functionalities."

"The environment must be more development-friendly."

"The customization could improve because Fivetran gives more thought to people who don't want to manage analytics workflows rather than engineers who want to be able to customize pipelines more thoroughly."

More Fivetran cons

"It could support various languages along with Python."

"It is not worth the money if you have a little bit of a technical mind...Zapier is not able to set up different modules. When automation doesn't work, it's not that easy to find why it didn't work."

"Zapier could be a little faster, but that might not be possible. I would encourage Zapier to make more API endpoints for each application"

"Zapier needs to improve in the same way most RPA solutions should, such as Robocorp, Make, or UiPath. They are not good at helping you find the connections that you need for the problem that you have. For example, if need something on Instagram. I'm going to have to do research for hours to be able to find the components or the app, which is going to do what I need it to do. It makes it difficult to use the system when you don't know what to use."

"The user interface for Zapier could be improved. It also takes some time to sync the data between different environments."

"The pricing could be a little cheaper."

"Zapier needs more YouTube or video tutorials or more training for people. That would help a lot. In particular, Zapier should have documentation for every connector. Its documentation needs to be more detailed and visual."

"Some recent changes to the solution have made it bulky and not as intuitive to use as it previously was."

More Zapier cons

Pricing and Cost Advice

"I don't have the exact information, but I know it is high, and it is on a yearly basis. There is no additional cost for what we're doing. We're always open to doing things cheaper, so we might potentially implement a different solution."

"The licensing costs are extremely high for the usage of somebody who has one GB or two GB of usage per day for real-time traffic. There are many other players in the market which are similarly priced or competitively priced. On average per month, it used to come around 12,000-15,000 USD, which is very high."

"The solution is affordable."

"I can't give exact amounts because that's based on usage, but it's more expensive than some of its competitors."

"I would say they're a little bit on the expensive side, and their contract process is not particularly good, but there is a lot of potential flexibility."

"The pricing model is okay and mid to large companies will not have an issue with it."

"Fivetran is very expensive, and its database-driven pricing model is outdated."

"I rate the pricing a six out of ten."

More Fivetran pricing and cost advice

"The least expensive plan is $24 a month, and you can go all the way to $800 a month if you're a huge company using many tasks."

"It's very affordable."

"Zapier's price is good."

"There is a free plan that is, of course, limited. However, it allows you to understand and check true scenarios for a while."

"Think your Zaps through to make sure you don't use more Zaps than you need."

"The product is reasonably priced."

"Zapier is a paid service. Its license renews monthly, and Zapier will downgrade your subscription to the free version when your credit card doesn't have funds. That significantly impacts your service because everything halts completely. Zapier doesn't have any hidden costs."

"Per task, there is a monthly plan involving 15 euros...Also, in different forms, they just give you the ability to use different features. They charge 18.58 euros for the first standard plan, which includes 750 tasks. So, it is about 25 cents per task."

More Zapier pricing and cost advice

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845,406 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Educational Organization

27%

Computer Software Company

12%

Financial Services Firm

11%

Manufacturing Company

Computer Software Company

18%

University

Financial Services Firm

Educational Organization

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What's the deal with the HVR software acquisition?

As a user of HVR Software I followed this deal closely. Fivetran is apparently trying to establish more in its sector and by buying an already established data replication software, they become som...

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Does HVR Software provide reliable insights?

I honestly can't think of another data replication software that can give you better statistics and insight than HVR Software. There's the feature for topology and statistics and both of them can ...

See all answers

How much traffic can HVR Software handle?

As someone who works at a company where a high volume of information is replicated and has tried several data replication softwares, I can tell you that you're looking at the right one. HVR Softwar...

See all answers

What do you like most about Zapier?

The product's most valuable feature is automation.

See all answers

What is your experience regarding pricing and costs for Zapier?

The pricing is suitable. It's not cheap, but not expensive.

See all answers

What needs improvement with Zapier?

The pricing could be a little cheaper.

See all answers

Comparisons

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Compared 16% of the time

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Compared 14% of the time

Qlik Replicate vs Fivetran

Compared 8% of the time

Azure Data Factory vs Fivetran

Compared 7% of the time

Informatica PowerCenter vs Fivetran

Compared 2% of the time

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Coefficient vs Zapier

Compared 24% of the time

AWS Glue vs Zapier

Compared 12% of the time

Coupler.io vs Zapier

Compared 10% of the time

Alteryx Designer vs Zapier

Compared 10% of the time

SnapLogic vs Zapier

Compared 9% of the time

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Product Reports

Buyer's Guide

Fivetran

March 2025

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Buyer's Guide

Zapier

March 2025

Download Zapier product report

Overview

Fivetran, the global leader in data movement, is trusted by companies like OpenAI, LVMH, Pfizer, Verizon and Spotify to centralize data from SaaS applications, databases, files, and other sources into cloud destinations, including data lakes. With high-performance pipelines, seamless interoperability, and enterprise-grade security, Fivetran empowers organizations to modernize their data infrastructure, power analytics and AI, ensure compliance, and achieve transformative business outcomes. Learn more at Fivetran.com

Fivetran

Zapier is a tool for primarily non-technical users to connect together web apps.

An integration between two apps is called a Zap. A Zap is made up of a Trigger and one or more Actions or Searches.

Whenever the trigger happens in one app, Zapier will automatically perform the actions or searches in another app in order.

Zaps are very lightweight and easy to set up. Zaps do not import or export old data (they only operate on new items created after the Zap is enabled). Zaps are also not kept in sync ("two way syncing") after the Zap is triggered.

Zaps are deceivingly simple if you're used to dealing with complex and difficult integrations. Their simplicity is what enables anyone to create them.

Zapier

Sample Customers

Autodesk, Condé Nast, JetBlue, Morgan Stanley, OpenAI, LVMH, Pfizer, Verizon, SpotifyNational Australia Bank, Saks, Cemex, Okta, Dropbox, Pitney Bowes, World Fuel Services,Lufthansa, AutoZone, ASICS, ASOS, Coupa, Databricks, Hermes, New Relic, Intercom,Canva, Honeywell, Square, DocuSign, Nandos, Oldcastle Infrastructure

BuzzFeed, Groupon, Spotify, Columbia University, FOX

Buyer's Guide

Fivetran vs. Zapier

March 2025

Free Report: Fivetran vs. Zapier

Find out what your peers are saying about Fivetran vs. Zapier and other solutions. Updated: March 2025.

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