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Fujitsu vs Hitachi Virtual Storage Platform comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Nov 5, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Average Rating
9.0
Reviews Sentiment
7.3
Number of Reviews
217
Ranking in other categories
All-Flash Storage (4th)
Fujitsu
Average Rating
7.0
Reviews Sentiment
6.6
Number of Reviews
3
Ranking in other categories
NVMe All-Flash Storage Arrays (16th)
Hitachi Virtual Storage Pla...
Average Rating
8.4
Reviews Sentiment
6.8
Number of Reviews
55
Ranking in other categories
NAS (5th), Modular SAN (Storage Area Network) (5th), Frame-Based Disk Arrays (1st), All-Flash Storage (8th), NVMe All-Flash Storage Arrays (5th)
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
Alexander Kühn - PeerSpot reviewer
Senior Project Manager Varna Information Technology / Owner at Varna Informationstechnology EOOD
Easy to use, but price is an area that needs to be improved
The question you have to ask yourself these days would be whether you need classical SAN storage or do you want to go with a modern approach like SaaS-based storage. If you want classical storage, Fujitsu is still a good product. If you want to be safer and work with off the shelf hardware,then go with NetApp. Don't pay the markup price charged by big storage vendors. My company has not faced any issues with the product's integration capabilities. The tool is basically used as a block device, so it's quite easy and simple at what it does. I rate the tool a seven out of ten.
DA
Associate Vice President at Federal Bank Ltd
Reliable and secure storage solution supports core banking operations effectively
The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology they employ for data between the data center and the production and standby database shows no significant improvement in that particular field. With respect to storage administration, I'd like to see more clarity on the encryption side; data being stored in an encrypted manner is essential, but the customer or end-user doesn't understand which encryption is being used and doesn't have a direct view stating that their data is encrypted using AES 256 or DES, or whatever standard they follow. This lack of transparency may not be acceptable during audits.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I would recommend Pure Storage FlashArray to other users because, first, the speed that I get with Pure Storage FlashArray is not remotely possible with any other product at this price range, and second, the support is absolutely fantastic."
"VMware has benefited our IT organization because we're 100% VMware, everything is running on it."
"It has improved my organization in the way that we have high reliability and faster access to our data."
"The solution is very reliable."
"Manageability is its most valuable feature; it is simplified storage, as we don't have to maintain or administer it on a daily basis, which is good, and we can depend on the solution's ability to phone home and leverage the built-in support function of the product."
"The amount of throughput that we're getting is really nice."
"Pure Storage FlashArray simplifies maintenance and management with its intuitive GUI, making storage allocation and other processes easy to understand, even for beginners."
"The performance levels and the storage have improved my organization because we're a 95% virtualized environment and we're able to allocate resources as needed and manage our whole infrastructure that way."
"It stands out for its affordability and the ability to provide unified storage."
"The solution's most valuable features stem from the DX series and the all-flash storage system."
"The first thing that attracted this model to us was the non-disruptive migration. We had a very large database application that was on older gear and needed to be migrated to these arrays. We had experience with virtualizing behind an array and moving applications and data but this made it even better."
"It's best features are its reliability and stability."
"It is robust. It doesn't need too much troubleshooting. It is a good device."
"Hitachi Virtual Storage Platform is a great device that is very stable, very durable, and very simple."
"What I like best about Hitachi Virtual Storage Platform G Series is that it's a fast storage solution, it also has reliable models, the sales support is good for this product, and even the pricing for it is good."
"It's best features are its reliability and stability."
"Its scalability and performance are the most valuable. It is quite scalable and has a huge capacity."
"The product has great data storage performance with a 100% data security and availability guarantee."
 

Cons

"I recognize it's a difficult challenge, but I would like to see them make the pricing more reasonable."
"The best way to improve Pure Storage FlashArray is the active DR because that can get very confusing, especially when you're trying to test a failover and replicate back; better instructions on how to do that would help because we actually lost an entire volume when we were testing out some stuff as the fingerprint got reinitialized, and when you replicated back, it didn't know about that volume, causing a failure in that process."
"I would prefer that they lower their pricing."
"We would like more extended historical data to help with some of the capacity planning."
"I would like to see the NAS add-on component become more fault-tolerant than just a single virtual machine running inside the array. I'm unwilling to use it for that reason."
"Pure Storage had operational challenges between 2016 to 2018, impacting perceived reliability."
"The GUI could improve, it could be more intuitive. There is hidden functionality."
"Pure Storage FlashArray could improve by being more secure."
"The product's prices are an area of concern where improvements are required."
"The graphical interface is somewhat lacking, and it doesn't cover all the necessary tasks, often requiring users to resort to the command line for completion."
"In terms of what could be improved, it could use a better, faster web console and other consoles. It is so boring waiting, waiting and waiting for it to refresh."
"For mission critical issues the performance is low."
"One thing that can be improved is the price because it is a bit expensive."
"Hitachi should launch some small machines in Brazil. The smallest machine here in Brazil is VSP 350, which can be quite big for some of the customers. In China, Hitachi has small models of this equipment, but those models are not available in our region. Its pricing is a big issue for us. We are resellers, and we face some competition from other vendors. Hitachi doesn't always have a good position in terms of the price. Its user interface is also not as good as some of the other competitors, and it can be improved."
"I don't like Hitachi's technical support. They are there but it is not perfect and they are not very much help."
"Not just anyone can do the deployment. So, the person needs a basic understanding and work experience."
"The Hitachi Virtual Storage Platform faces challenges when it comes to features like deduplication and compression. Enabling these features can lead to processor overload, resulting in performance degradation, especially under high loads."
"The installation and initial setup are not straightforward."
 

Pricing and Cost Advice

"In the beginning, we saw that the price is not very good. When we made some compilations about the deduplication and the compression and what the equipment does, including the differentiation of upper management of the storage, the price was not so bad. However, in the beginning, the price was very difficult to justify."
"All storage is expensive so any price improvement would help."
"The pricing is an issue. However, being all-flash, it will always be sort of expensive."
"Pure has been flexible with us on the pricing models."
"When I last looked, the prices were reasonable, and we could get an excellent array for about $60,000."
"I have had a couple of customers who have complained about the cost. It can be a little more expensive than some of the other platforms. After it has been installed, I have never had a customer say, "I wish we wouldn't have spent all that extra money." They have always been happy with the product after it has been installed. They might be on the fence about it because of the price, but everybody who I have ever seen install it, they are always happy with it."
"The pricing is very attractive and it delivers performance for the money."
"There should be quite a bit of reduction of TCO with just licensing (and stuff) because we run the VM environment off it."
"The entry-level midrange model from Fujitsu is cost-effective for our target market"
"There is a need to make yearly payments towards the licensing charges associated with the product."
"The price of the solution is reasonable. However, I have not done extensive comparative research on the price. If you want to upgrade the size of the disc you will need to purchase a license that accounts for the size."
"The cost price of this product is better than its competitors."
"Architecture-wise, it's actually at a competitive price point. It is not cheap."
"Hitachi VSP's pricing is good compared to other brands."
"This solution is cheaper than Dell EMC VMAX. When you are looking for a high-end solution, price matters, but availability and stability are more important than the price."
"I find Hitachi to be cheaper by five to ten percent when compared to Dell and HP's costs, but the features in Dell are better than Hitachi Virtual Storage Platform."
"I give the price of Hitachi Virtual Storage Platform a nine out of ten."
"In our company, we only pay towards the licensing charges associated with Forcepoint, as Hitachi is considered to be a third-party product for us."
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Top Industries

By visitors reading reviews
Financial Services Firm
12%
Construction Company
9%
Manufacturing Company
8%
Computer Software Company
8%
No data available
Financial Services Firm
18%
Manufacturing Company
10%
Computer Software Company
8%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business65
Midsize Enterprise36
Large Enterprise151
No data available
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise15
Large Enterprise28
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
The only issue is the pricing. Because we have competition, our customers always take another brand and say they can ...
What needs improvement with Pure Storage FlashArray?
Our customers using Dell storage also use competing solutions. Our customers who have Everpure FlashArray may also ha...
What is your experience regarding pricing and costs for Fujitsu?
There is a need to make yearly payments towards the licensing charges associated with the product.
What needs improvement with Fujitsu?
In terms of Fujitsu, the classical storage systems are going to be obsolete in my point of view. With SaaS storage to...
What is your primary use case for Fujitsu?
I use the solution in my company to run the VM clusters with Fujitsu's database, as well as everything else we have i...
What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?
The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...
What needs improvement with Hitachi Virtual Storage Platform E990?
The centralized management console in Hitachi Virtual Storage Platform is not very comfortable and user-friendly. How...
What is your primary use case for Hitachi Virtual Storage Platform E990?
I work in the financial sector with Hitachi Virtual Storage Platform, specifically VSP. We did not need tiering in Hi...
 

Also Known As

Pure Storage FlashArray
No data available
Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Information Not Available
Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways
Find out what your peers are saying about Fujitsu vs. Hitachi Virtual Storage Platform and other solutions. Updated: April 2026.
893,244 professionals have used our research since 2012.