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Fujitsu vs Hitachi Virtual Storage Platform comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Nov 5, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
233
Ranking in other categories
All-Flash Storage (2nd)
Fujitsu
Average Rating
7.0
Reviews Sentiment
6.6
Number of Reviews
3
Ranking in other categories
NVMe All-Flash Storage Arrays (21st)
Hitachi Virtual Storage Pla...
Average Rating
8.4
Reviews Sentiment
6.8
Number of Reviews
55
Ranking in other categories
NAS (10th), Modular SAN (Storage Area Network) (6th), Frame-Based Disk Arrays (1st), All-Flash Storage (13th), NVMe All-Flash Storage Arrays (5th)
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
Alexander Kühn - PeerSpot reviewer
Senior Project Manager Varna Information Technology / Owner at Varna Informationstechnology EOOD
Easy to use, but price is an area that needs to be improved
The question you have to ask yourself these days would be whether you need classical SAN storage or do you want to go with a modern approach like SaaS-based storage. If you want classical storage, Fujitsu is still a good product. If you want to be safer and work with off the shelf hardware,then go with NetApp. Don't pay the markup price charged by big storage vendors. My company has not faced any issues with the product's integration capabilities. The tool is basically used as a block device, so it's quite easy and simple at what it does. I rate the tool a seven out of ten.
DA
Associate Vice President at Federal Bank Ltd
Reliable and secure storage solution supports core banking operations effectively
The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology they employ for data between the data center and the production and standby database shows no significant improvement in that particular field. With respect to storage administration, I'd like to see more clarity on the encryption side; data being stored in an encrypted manner is essential, but the customer or end-user doesn't understand which encryption is being used and doesn't have a direct view stating that their data is encrypted using AES 256 or DES, or whatever standard they follow. This lack of transparency may not be acceptable during audits.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Technical support has been amazing."
"The best features Everpure FlashArray offers are the speed and dependability, which are the main features that we get from Pure; it is faster than its competition, and we do not have any documented downtime from it ever."
"Compared to Unity, these arrays offer significant advantages, such as NVMe technology and higher IOPS."
"It is pretty much just plug and play. There is not that much to do with it. It is very easy to use."
"The most valuable feature is its upgradeability."
"With this program, all of our applications are able to perform faster and this enables us to provide faster platforms and services to our customers and employees."
"The most valuable feature is its data reduction."
"If I want a product which has reliability and high speed, and Pure Storage is the first name that comes out of my mouth."
"It stands out for its affordability and the ability to provide unified storage."
"The solution's most valuable features stem from the DX series and the all-flash storage system."
"I am happy about the storage system and availability."
"The setup is very easy to manage and configure. The initial setup and takes one hour more or less."
"The product provides a good storage space."
"We use Hitachi Virtual Storage Platform G Series for core products and it helps us increase performance and ensure business continuity for over 5,000 users in our organization."
"The solution provides excellent scalability."
"It is very flexible, and it is very useful when you want to virtualize different storage from different vendors."
"The solution is very user-friendly in terms of maintenance and configuration, and it's also possible to connect the solution to other storage management solutions."
"Overall, the solution is strong, easy and fast."
 

Cons

"They should work on their upgrades, they're not smooth."
"The price could be better."
"FlashArray could improve on the administrative side. For example, when you need to upgrade the boxes, we can't do that ourselves. We need to open a ticket with support and have them do that for us. You don't need to be on the call with them. We tell them we have a slot that we want to upgrade, and they send us an email when it's done."
"The solution is not cheap."
"The price of this solution could be improved."
"I would love to see a true one click upgrade solution. Right now, you have to click and schedule an appointment with Pure Storage to be able to upgrade. I would love for it to automatically download, install, and fall-over every controller as it updates."
"I find the pricing of Everpure FlashArray to be quite high compared to other storage solutions; however, the reliability and features are commendable."
"Pure Storage will have issues with positioning in the near future since its a relatively new company. For now, customers need a PoC to trust using the solution, as it can't stand on its brand name alone. They need to improve Pure Storage's marketing."
"The graphical interface is somewhat lacking, and it doesn't cover all the necessary tasks, often requiring users to resort to the command line for completion."
"The product's prices are an area of concern where improvements are required."
"Hitachi Vantara has invested heavily in improving their management interface, however, they still have a way to go to catch up with many of their competitors."
"For the support windows to work, maybe they have to upgrade the firmware of the VSP. They changed the hardware or the disk. I don't know if it was the port blade they changed or a VM for a memory cache. Also, replacing the old target with the processor target would be fine. The old equipment is very easy to manage, and I don't have any bad commentary."
"One problem is that there are too many management tools for the F Series and for all the other Hitachi storage systems. There are four or five such solutions. Maybe these could be combined in the future."
"We moved away from this product because we were looking for an all-flash solution, and with our G1500 at the time, perhaps two years ago, they were just proposing more of the same technology."
"Its pricing is a big issue for us. We are resellers, and we face some competition from other vendors."
"If they had a certain approach to layered storage, it would be better. For example, adaption to the browser, or having a centralized console."
"The Hitachi Virtual Storage Platform faces challenges when it comes to features like deduplication and compression. Enabling these features can lead to processor overload, resulting in performance degradation, especially under high loads."
"Hitachi should launch some small machines in Brazil. The smallest machine here in Brazil is VSP 350, which can be quite big for some of the customers. In China, Hitachi has small models of this equipment, but those models are not available in our region. Its pricing is a big issue for us. We are resellers, and we face some competition from other vendors. Hitachi doesn't always have a good position in terms of the price. Its user interface is also not as good as some of the other competitors, and it can be improved."
 

Pricing and Cost Advice

"I have had a couple of customers who have complained about the cost. It can be a little more expensive than some of the other platforms. After it has been installed, I have never had a customer say, "I wish we wouldn't have spent all that extra money." They have always been happy with the product after it has been installed. They might be on the fence about it because of the price, but everybody who I have ever seen install it, they are always happy with it."
"The price of the solution can be a bit expensive. There is an additional fee for support."
"It's priced higher than the market."
"We implemented Pure Storage FlashArray nine years ago when it was new to the market and obtained it at a preferential price."
"There should be quite a bit of reduction of TCO with just licensing (and stuff) because we run the VM environment off it."
"Our costs are around $100,000."
"The Evergreen Storage subscription is a really cool concept. As long as we maintain our subscription, we will get new controllers every three years and really never have a forklift upgrade like we currently are doing. Just that future-proofing is an ease off of my mind to know that I won't have to do what I'm dong right now again."
"We have seen a reduction in total cost of ownership (TCO)."
"The entry-level midrange model from Fujitsu is cost-effective for our target market"
"There is a need to make yearly payments towards the licensing charges associated with the product."
"This is an expensive solution."
"The main difference between Hitachi and other vendors is the cost. At the time that we bought the solution, it was the best option but the price, compared to other vendors, is a little high."
"Our main issue with the Hitachi G-Series is what we consider to be an archaic software licensing scheme and high maintenance costs."
"It is expensive as compared to other vendors, but its price is good if you are looking for stability, reliability, performance, and security."
"The price per gigabyte is good and it is low when it comes to terabytes."
"In our company, we only pay towards the licensing charges associated with Forcepoint, as Hitachi is considered to be a third-party product for us."
"The product is reasonably priced."
"It is an expensive product. I rate its pricing a three out of ten."
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Top Industries

By visitors reading reviews
Manufacturing Company
13%
Comms Service Provider
10%
Financial Services Firm
10%
Outsourcing Company
9%
Comms Service Provider
18%
Non Profit
16%
Manufacturing Company
9%
Financial Services Firm
9%
Financial Services Firm
16%
Manufacturing Company
10%
Outsourcing Company
10%
Government
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business73
Midsize Enterprise38
Large Enterprise161
No data available
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise15
Large Enterprise30
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
When comparing cost, I find that the cost is either the same or slightly higher, but that is returned by the ease of ...
What needs improvement with Pure Storage FlashArray?
The only thing I think could be improved is price. The price is the main concern for our customers.
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What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?
The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...
What needs improvement with Hitachi Virtual Storage Platform E990?
The centralized management console in Hitachi Virtual Storage Platform is not very comfortable and user-friendly. How...
What is your primary use case for Hitachi Virtual Storage Platform E990?
I work in the financial sector with Hitachi Virtual Storage Platform, specifically VSP. We did not need tiering in Hi...
 

Also Known As

Pure Storage FlashArray
No data available
Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Information Not Available
Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways
Find out what your peers are saying about Fujitsu vs. Hitachi Virtual Storage Platform and other solutions. Updated: September 2026.
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