Fujitsu vs Hitachi Virtual Storage Platform comparison

Fujitsu and Hitachi Vantara are both solutions in the NVMe All-Flash Storage Arrays category. Fujitsu is ranked #17 with an average rating of 7.0, while Hitachi Vantara is ranked #5 with an average rating of 8.1. Fujitsu holds a 0.8% mindshare in N, compared to Hitachi Vantara’s 8.1% mindshare. Additionally, 100% of Fujitsu users are willing to recommend the solution, compared to 96% of Hitachi Vantara users who would recommend it.

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Executive SummaryUpdated on Nov 5, 2024

Hitachi Virtual Storage Platform and Fujitsu are top contenders in the enterprise data storage market. Fujitsu has the upper hand in feature offerings and comprehensive data management, while Hitachi is noted for cost efficiency and customer satisfaction.

Features: Hitachi focuses on performance optimization, automated tiering, and robust integration with virtual environments. Fujitsu is distinguished by its advanced data protection, cloud-compatible hybrid models, and granular management capabilities, offering superior compatibility and innovative data protection for complex infrastructures.

Ease of Deployment and Customer Service: Fujitsu offers seamless deployment with strong support throughout the setup process, enhancing user confidence. Hitachi provides a quick setup but lacks the depth of ongoing support, whereas Fujitsu's comprehensive customer service and deployment ease contribute to higher user reliability and satisfaction.

Pricing and ROI: Hitachi proposes competitive initial costs with strong ROI, offering scalable solutions for varied budgets. Fujitsu incurs higher upfront expenses, justified through high-performance outputs and extensive feature offerings. Despite Hitachi's affordability, Fujitsu's superior long-term value and feature-rich packages make it a worthy investment for seeking organizations.

To learn more, read our detailed Fujitsu vs. Hitachi Virtual Storage Platform Report (Updated: July 2025).

Buyer's Guide

Fujitsu vs. Hitachi Virtual Storage Platform

July 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of August 2025, in the NVMe All-Flash Storage Arrays category, the mindshare of Pure FlashArray X NVMe is 2.9%, up from 2.6% compared to the previous year. The mindshare of Fujitsu is 0.8%, up from 0.2% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 8.1%, up from 8.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

NVMe All-Flash Storage Arrays

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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Branko Cirovic

Storage Engineer at Comtrade Group

Reliable storage solutions that offer an attractive balance of affordability and performance

The graphical interface is somewhat lacking, and it doesn't cover all the necessary tasks, often requiring users to resort to the command line for completion. They did not invest significantly in updating the design and functionality of their graphical interface, giving it a somewhat outdated appearance and functionality, resembling technology from two decades ago.

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Bratislav Petkovic

Team Lead for Core Infrastructure at Raiffeisen bank Serbia

Active data management enhances performance and simplifies operation

The active data management of Hitachi Virtual Storage Platform, especially with the HOPS Center, makes it easier to work with the Hitachi Virtual Storage Platform infrastructure. Previously, it was difficult to create and delete LUNs, which would take a long time, but now with HOPS Center, it is functioning correctly. It is now as easy as working with EMC or Dell storage, and the performance is better, especially with new features. The solution's performance, security, and cost are satisfactory. These factors influenced our decision to purchase Hitachi Virtual Storage Platform.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The Pure1 component is most valuable at this point in time when comparing it with EMC. Pure1 is where you can have your diagnostics in the cloud, so you can look at things from your mobile phone."

"I use the tool for Oracle databases, Oracle virtual machines, and Oracle Linux databases. I'm on the storage side, not a database administrator."

"The most valuable features of Pure FlashArray X NVMe are its superior performance compared to other flash tiers, as well as its ease of use, with an intuitive user interface that is simple to deploy and use."

"The database workloads are pretty fast because I frequently move data from here to there."

"The most valuable feature of this solution is reliability."

"Offers excellent features like efficient data reduction, a reliable SafeMode, and a great support model for continuous assistance and updates."

"The initial setup was extremely simple and straightforward."

"Everything, especially the VMs inside, is pretty fast."

More Pure FlashArray X NVMe pros

"It stands out for its affordability and the ability to provide unified storage."

"The solution's most valuable features stem from the DX series and the all-flash storage system."

"The product's reliability has been crucial for our company's operations."

"In terms of performance and ability, the product can stand up against its competitors since the solution offers two controller systems to users."

"There are no significant challenges in terms of scalability, and it can accommodate larger storage capacities compared to other storage solutions."

"The most valuable feature is that it has 'eight nines' availability, 99.999999 percent of the time. That is the main selling point."

"The setup is very easy to manage and configure. The initial setup and takes one hour more or less."

"What I like best about Hitachi Virtual Storage Platform G Series is that it's a fast storage solution. It also has reliable models. The sales support is also good for this product. Even the pricing for it is good."

"The most valuable features in Hitachi Virtual Storage Platform F Series are Shadowimage, easy to manage equipment, and upgrading the firewire is very simple."

"The service provided by Hitachi is good, and I get the IT support I need from the vendors."

More Hitachi Virtual Storage Platform pros

Cons

"Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics should not incur extra charges."

"They could add more support for file storage and different types of storage."

"We would like to see more visibility into garbage collection and CPU performance in the GUI."

"We would like to see VNC integration or be able to use Pure Storage with VNC."

"The tool's pricing is higher than competitors."

"Every time I think of something that needs to improve, they're one step ahead, which I love. The only area I wish to see improve, I believe is coming, is in the FlashBlade product. Blade implementation fell short on a few of the services."

"You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me."

"I want to see Pure Storage not only be for fast storage, but I want to see it be for the entire data center."

More Pure FlashArray X NVMe cons

"The product's prices are an area of concern where improvements are required."

"The graphical interface is somewhat lacking, and it doesn't cover all the necessary tasks, often requiring users to resort to the command line for completion."

"The admin tools in the Hitachi Virtual Storage Platform definitely have certain shortcomings that require improvement."

"At the moment, I don't see any room for improvement in Hitachi Virtual Storage Platform G Series because my experience with the product is very good. The software is okay and you can manage the storage well. What I'd like to see in the next release of Hitachi Virtual Storage Platform G Series is for it to be a real NAS solution because right now, you need to use a Hitachi converter called HNAS which makes the process a little bit more expensive. In my opinion, Hitachi should look into the possibility of unifying the HNAS into full storage, meaning that the HNAS should be integrated into the Hitachi Virtual Storage Platform G Series."

"It seemed like every time we turned around it was a statement of work and we'd have to pay for something that our previous vendors would not have billed us for."

"The software has always been lagging a bit compared to the newer features. It usually takes a cycle for it to catch up."

"In terms of ransomware, Pure Storage is probably a couple of steps ahead of Hitachi, but Hitachi does not rush in terms of features. They want to be really sure that the hardware works properly without any kind of problem in new environments, and the implementation or improvement does not affect the customer installation. They really want to make sure that customers are not affected in any way."

"I would like to see an audit account set up such that the user can log in, see the configuration, and see the logs, but they cannot make any changes."

"One problem is that there are too many management tools for the F Series and for all the other Hitachi storage systems. There are four or five such solutions. Maybe these could be combined in the future."

"In the next version I would like to see more intelligence."

More Hitachi Virtual Storage Platform cons

Pricing and Cost Advice

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"Our licensing fees are $500,000+ USD."

"We pay approximately $50,000 USD per year in licensing fees."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

"The licensing is on a yearly basis."

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

"The product is expensive."

More Pure FlashArray X NVMe pricing and cost advice

"The entry-level midrange model from Fujitsu is cost-effective for our target market"

"There is a need to make yearly payments towards the licensing charges associated with the product."

"Hitachi Virtual Storage Platform G Series tools are highly specialized, such as management and performance tools and the overall solution is expensive. If customers want to have a lot of data in their hands, they need to purchase several solutions."

"The licensing cost of Hitachi Virtual Storage Platform G Series, whether it would be high or more affordable, would depend on location. For example, here in Brazil, Hitachi charges in dollars and this means my company still needs to convert that into local currency. Sometimes, my company also needs to discuss the pricing with the Hitachi sales team and request for a discount. At the moment, pricing for Hitachi is high, but my team can have some global funding or global accounts that would help reach the price my company is aiming for."

"The main difference between Hitachi and other vendors is the cost. At the time that we bought the solution, it was the best option but the price, compared to other vendors, is a little high."

"The price of the solution is reasonable. However, I have not done extensive comparative research on the price. If you want to upgrade the size of the disc you will need to purchase a license that accounts for the size."

"This solution is cheaper than Dell EMC VMAX. When you are looking for a high-end solution, price matters, but availability and stability are more important than the price."

"In our company, we only pay towards the licensing charges associated with Forcepoint, as Hitachi is considered to be a third-party product for us."

"I find Hitachi to be cheaper by five to ten percent when compared to Dell and HP's costs, but the features in Dell are better than Hitachi Virtual Storage Platform."

"When you are looking for high-end solutions such as this, price is less important than stability and availability."

More Hitachi Virtual Storage Platform pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

14%

Manufacturing Company

10%

Financial Services Firm

10%

Government

No data available

Computer Software Company

17%

Financial Services Firm

16%

Manufacturing Company

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

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What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

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What do you like most about Fujitsu?

It stands out for its affordability and the ability to provide unified storage.

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What is your experience regarding pricing and costs for Fujitsu?

There is a need to make yearly payments towards the licensing charges associated with the product.

See all answers

What needs improvement with Fujitsu?

In terms of Fujitsu, the classical storage systems are going to be obsolete in my point of view. With SaaS storage to...

See all answers

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...

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What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

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What needs improvement with Hitachi Virtual Storage Platform E990?

The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology...

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Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 25% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 17% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 13% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 13% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 10% of the time

More Pure FlashArray X NVMe Competitors

No data available

Dell PowerStore vs Hitachi Virtual Storage Platform

Compared 13% of the time

NetApp AFF vs Hitachi Virtual Storage Platform

Compared 12% of the time

IBM FlashSystem vs Hitachi Virtual Storage Platform

Compared 11% of the time

HPE Alletra Storage vs Hitachi Virtual Storage Platform

Compared 8% of the time

Huawei OceanStor Dorado vs Hitachi Virtual Storage Platform

Compared 5% of the time

More Hitachi Virtual Storage Platform Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

August 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

NVMe All-Flash Storage Arrays

July 2025

Download Fujitsu product report

Buyer's Guide

Hitachi Virtual Storage Platform

August 2025

Download Hitachi Virtual Storage Platform product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

No data available

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Fujitsu offers advanced technological solutions tailored to industry-specific demands. Recognized for robust performance and reliability, it facilitates a wide range of applications, providing users with flexibility and enhanced productivity across different sectors.

Fujitsu stands out as a leader in technology, integrating cutting-edge innovations that drive efficiency and elevate performance. Its offerings cover diverse areas, ensuring adaptability and seamless integration. Users benefit from its comprehensive approach, which combines state-of-the-art features with user-focused enhancements, addressing needs such as scalability and security.

What are the most important features of Fujitsu?

Scalability: Fujitsu allows for flexible scaling to address varying demands.
Security: Incorporates strong security protocols to protect data and systems.
Reliability: Known for dependable performance in demanding environments.
Flexibility: Supports diverse applications and integrates smoothly with existing setups.

What benefits or ROI can Fujitsu provide?

Increased Efficiency: Streamlines processes to save time and resources.
Cost Reduction: Lowers operational costs through optimized resource use.
Enhanced Productivity: Facilitates uninterrupted workflows, boosting output.
Data Protection: Offers robust measures for safeguarding sensitive information.

Fujitsu finds applications in industries such as healthcare, finance, and manufacturing, where its adaptability and security features are critical. In healthcare, its technology supports patient data management and operational efficiency. In finance, it ensures secure transactions, while in manufacturing, it enhances workflow processes and data analysis capabilities.

Fujitsu

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Information Not Available

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

Buyer's Guide

Fujitsu vs. Hitachi Virtual Storage Platform

July 2025

Free Report: Fujitsu vs. Hitachi Virtual Storage Platform

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