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Fujitsu vs Hitachi Virtual Storage Platform comparison

Fujitsu and Hitachi Vantara are both solutions in the NVMe All-Flash Storage Arrays category. Fujitsu is ranked #17 with an average rating of 7.0, while Hitachi Vantara is ranked #5 with an average rating of 8.0. Fujitsu holds a 0.8% mindshare in N, compared to Hitachi Vantara’s 7.9% mindshare. Additionally, 100% of Fujitsu users are willing to recommend the solution, compared to 96% of Hitachi Vantara users who would recommend it.

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Executive SummaryUpdated on Nov 5, 2024

Hitachi Virtual Storage Platform and Fujitsu are top contenders in the enterprise data storage market. Fujitsu has the upper hand in feature offerings and comprehensive data management, while Hitachi is noted for cost efficiency and customer satisfaction.

Features: Hitachi focuses on performance optimization, automated tiering, and robust integration with virtual environments. Fujitsu is distinguished by its advanced data protection, cloud-compatible hybrid models, and granular management capabilities, offering superior compatibility and innovative data protection for complex infrastructures.

Ease of Deployment and Customer Service: Fujitsu offers seamless deployment with strong support throughout the setup process, enhancing user confidence. Hitachi provides a quick setup but lacks the depth of ongoing support, whereas Fujitsu's comprehensive customer service and deployment ease contribute to higher user reliability and satisfaction.

Pricing and ROI: Hitachi proposes competitive initial costs with strong ROI, offering scalable solutions for varied budgets. Fujitsu incurs higher upfront expenses, justified through high-performance outputs and extensive feature offerings. Despite Hitachi's affordability, Fujitsu's superior long-term value and feature-rich packages make it a worthy investment for seeking organizations.

To learn more, read our detailed Fujitsu vs. Hitachi Virtual Storage Platform Report (Updated: September 2025).

Buyer's Guide

Fujitsu vs. Hitachi Virtual Storage Platform

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of October 2025, in the NVMe All-Flash Storage Arrays category, the mindshare of Pure FlashArray X NVMe is 3.2%, up from 2.5% compared to the previous year. The mindshare of Fujitsu is 0.8%, up from 0.5% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 7.9%, up from 7.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

NVMe All-Flash Storage Arrays Market Share Distribution
Product	Market Share (%)
Hitachi Virtual Storage Platform	7.9%
Pure FlashArray X NVMe	3.2%
Fujitsu	0.8%
Other	88.1%

NVMe All-Flash Storage Arrays

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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Branko Cirovic

Storage Engineer at Comtrade Group

Reliable storage solutions that offer an attractive balance of affordability and performance

The graphical interface is somewhat lacking, and it doesn't cover all the necessary tasks, often requiring users to resort to the command line for completion. They did not invest significantly in updating the design and functionality of their graphical interface, giving it a somewhat outdated appearance and functionality, resembling technology from two decades ago.

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Bratislav Petkovic

Team Lead for Core Infrastructure at Raiffeisen bank Serbia

Active data management enhances performance and simplifies operation

The active data management of Hitachi Virtual Storage Platform, especially with the HOPS Center, makes it easier to work with the Hitachi Virtual Storage Platform infrastructure. Previously, it was difficult to create and delete LUNs, which would take a long time, but now with HOPS Center, it is functioning correctly. It is now as easy as working with EMC or Dell storage, and the performance is better, especially with new features. The solution's performance, security, and cost are satisfactory. These factors influenced our decision to purchase Hitachi Virtual Storage Platform.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Pure Storage has signature security technology, which cannot be deleted, even if you are an administrator."

"It has benefited my organization because it has reduced time to insights."

"It has good, reliable, fast storage."

"The high availability of the product is the most valuable feature."

"Overall stability is very good. It is a very stable solution."

"The most valuable features of Pure FlashArray X NVMe are its superior performance compared to other flash tiers, as well as its ease of use, with an intuitive user interface that is simple to deploy and use."

"The most valuable features of this solution are its ease of use and performance."

"I use the tool for Oracle databases, Oracle virtual machines, and Oracle Linux databases. I'm on the storage side, not a database administrator."

More Pure FlashArray X NVMe pros

"The solution's most valuable features stem from the DX series and the all-flash storage system."

"It stands out for its affordability and the ability to provide unified storage."

"The most valuable features are external storage virtualization and the 100 percent data guaranteed availability."

"The deduplication is useful for us because we don't have that much money for our lab infrastructure. Deduplication means we have more storage available. And the IOPS are really fast."

"The high performance of flash storage is especially valuable to us."

"Data optimization, compression, and deduplication are the most important features for us."

"The solution is very user-friendly in terms of maintenance and configuration. It's also possible to connect the solution to other storage management solutions."

"Hitachi's technical support is perfect."

"The active-active option seemed to be working well and overall, it was a solid product."

"The hybrid array provides scaleable, predictable, high performance with no capacity constraints."

More Hitachi Virtual Storage Platform pros

Cons

"It's more multi-tenant functionality in their Pure1 manage portal that is lacking."

"Efficiency improvements would always be welcome, but I'm not sure if they could get more efficient."

"We would like to see VNC integration or be able to use Pure Storage with VNC."

"We need better data deduplication."

"I'd like to see the product implement active replication for vehicles such as VMware."

"Maybe the price can be reduced since the solution is very expensive."

"In the next release, I would like to see real-time analytics for further insight into consumption models."

"They could add more support for file storage and different types of storage."

More Pure FlashArray X NVMe cons

"The graphical interface is somewhat lacking, and it doesn't cover all the necessary tasks, often requiring users to resort to the command line for completion."

"The product's prices are an area of concern where improvements are required."

"In terms of ransomware, Pure Storage is probably a couple of steps ahead of Hitachi, but Hitachi does not rush in terms of features. They want to be really sure that the hardware works properly without any kind of problem in new environments, and the implementation or improvement does not affect the customer installation. They really want to make sure that customers are not affected in any way."

"If they had a certain approach to layered storage, it would be better. For example, adaption to the browser, or having a centralized console."

"The user interface should be made simpler because it is difficult to manage."

"Hitachi should work on unified storage for the SMB market and entry-level NAS storage, similar to what HP or Dell offers."

"I would like to see Hitachi improve their management software. It's been three years since they introduced Ops Center, their management product, and it still hasn't reached at least 50 percent of the capability we require. We are using legacy software because the product Hitachi offers does not stack up in functionality."

"For mission critical issues the performance is low."

"The interface management and monitoring need improvement. Although I receive emails from Hitachi Virtual Storage Platform, I find the management aspect not as good as their hardware."

"Not just anyone can do the deployment. So, the person needs a basic understanding and work experience."

More Hitachi Virtual Storage Platform cons

Pricing and Cost Advice

"Our licensing fees are $500,000+ USD."

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

"Given its price, Pure is not the first option."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

More Pure FlashArray X NVMe pricing and cost advice

"The entry-level midrange model from Fujitsu is cost-effective for our target market"

"There is a need to make yearly payments towards the licensing charges associated with the product."

"Considering the solution's price, it is very competitive compared to the other competitors in the market. I rate the product price a nine out of ten."

"The costs were primarily in line with every other vendor at the time."

"The price per gigabyte is good and it is low when it comes to terabytes."

"Hitachi Virtual Storage Platform is a very expensive product."

"This solution is cheaper than Dell EMC VMAX. When you are looking for a high-end solution, price matters, but availability and stability are more important than the price."

"A drawback of Hitachi storage systems is that they are expensive. The upfront cost is very high compared to others. But when you compare the IOPS at the same price, Hitachi gives you better business value..."

"The pricing is very competitive compared to other vendors. It really depends on the type of media we're using, like SaaS, SSP, or NVMe."

"In our company, we only pay towards the licensing charges associated with Forcepoint, as Hitachi is considered to be a third-party product for us."

More Hitachi Virtual Storage Platform pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

14%

Manufacturing Company

11%

Financial Services Firm

10%

Government

No data available

Financial Services Firm

17%

Computer Software Company

16%

Manufacturing Company

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

No data available

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	14
Large Enterprise	28

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

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What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

See all answers

What do you like most about Fujitsu?

It stands out for its affordability and the ability to provide unified storage.

See all answers

What is your experience regarding pricing and costs for Fujitsu?

There is a need to make yearly payments towards the licensing charges associated with the product.

See all answers

What needs improvement with Fujitsu?

In terms of Fujitsu, the classical storage systems are going to be obsolete in my point of view. With SaaS storage to...

See all answers

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...

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What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

See all answers

What needs improvement with Hitachi Virtual Storage Platform E990?

The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology...

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 23% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 16% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 14% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 11% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 11% of the time

More Pure FlashArray X NVMe Competitors

No data available

Dell PowerStore vs Hitachi Virtual Storage Platform

Compared 13% of the time

NetApp AFF vs Hitachi Virtual Storage Platform

Compared 12% of the time

IBM FlashSystem vs Hitachi Virtual Storage Platform

Compared 10% of the time

HPE Alletra Storage vs Hitachi Virtual Storage Platform

Compared 8% of the time

Huawei OceanStor Dorado vs Hitachi Virtual Storage Platform

Compared 5% of the time

More Hitachi Virtual Storage Platform Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

September 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

NVMe All-Flash Storage Arrays

October 2025

Download Fujitsu product report

Buyer's Guide

Hitachi Virtual Storage Platform

September 2025

Download Hitachi Virtual Storage Platform product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

No data available

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Fujitsu offers advanced technological solutions tailored to industry-specific demands. Recognized for robust performance and reliability, it facilitates a wide range of applications, providing users with flexibility and enhanced productivity across different sectors.

Fujitsu stands out as a leader in technology, integrating cutting-edge innovations that drive efficiency and elevate performance. Its offerings cover diverse areas, ensuring adaptability and seamless integration. Users benefit from its comprehensive approach, which combines state-of-the-art features with user-focused enhancements, addressing needs such as scalability and security.

What are the most important features of Fujitsu?

Scalability: Fujitsu allows for flexible scaling to address varying demands.
Security: Incorporates strong security protocols to protect data and systems.
Reliability: Known for dependable performance in demanding environments.
Flexibility: Supports diverse applications and integrates smoothly with existing setups.

What benefits or ROI can Fujitsu provide?

Increased Efficiency: Streamlines processes to save time and resources.
Cost Reduction: Lowers operational costs through optimized resource use.
Enhanced Productivity: Facilitates uninterrupted workflows, boosting output.
Data Protection: Offers robust measures for safeguarding sensitive information.

Fujitsu finds applications in industries such as healthcare, finance, and manufacturing, where its adaptability and security features are critical. In healthcare, its technology supports patient data management and operational efficiency. In finance, it ensures secure transactions, while in manufacturing, it enhances workflow processes and data analysis capabilities.

Fujitsu

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Information Not Available

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

Buyer's Guide

Fujitsu vs. Hitachi Virtual Storage Platform

September 2025

Free Report: Fujitsu vs. Hitachi Virtual Storage Platform

Find out what your peers are saying about Fujitsu vs. Hitachi Virtual Storage Platform and other solutions. Updated: September 2025.

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