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Google Analytics vs SkyGlue comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Google Analytics
Ranking in Web Analytics
3rd
Average Rating
8.6
Number of Reviews
16
Ranking in other categories
Cross-Channel Attribution Providers (1st)
SkyGlue
Ranking in Web Analytics
23rd
Average Rating
0.0
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of April 2026, in the Web Analytics category, the mindshare of Google Analytics is 11.4%, up from 10.8% compared to the previous year. The mindshare of SkyGlue is 1.3%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Analytics Mindshare Distribution
ProductMindshare (%)
Google Analytics 36011.4%
SkyGlue1.3%
Other87.3%
Web Analytics
 

Featured Reviews

Navcharan Singh - PeerSpot reviewer
Assistent Seo Manager at RTDS
Have improved decision-making with effective reporting
Several positive aspects about the product stand out as advantages. Valuable insights can be gained from the unsampled reports available in the product. The cloud type needs to be specified whether it's public, private, or hybrid. The overall rating for Google Analytics 360 is 9 out of 10, where 10 represents the best product.
it_user6828 - PeerSpot reviewer
CEO with 51-200 employees
Automated Website Event Tracking
1. The only website analytics product out of the several ones we tried that identifies and tracks in-page events automatically without having to manually select and tag them. This completely eliminates "analyst bias" in assigning relative importance to events. 2. Clearly classifies website traffic into the three most important categories: Organic, Referral and Paid Search. 3. Excellent addon to Google Analytics. Using SkyGlue, we stumbled upon the fact that Computerworld magazine had named one of our products as a Top 10 Android App. Although we could've theoretically found this out from Google Analytics, it was much easier to gain this insight in actual practice by using SkyGlue. More in our blog post http://gtm360.com/blog/2013/04/27/lbtr360-featured-as-top-10-android-app-by-computerworld/.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It allows us to understand where our traffic is coming from, where traffic is dropping off and how our AdWords campaigns are performing."
"Our organization has improved because we have solid data that we can use to analyze the impact of our public policies."
"Even though it's free, Google Analytics is packed with many of the same reports you'll find in high-priced solutions, especially concerning data relating to real-time visitor tracking."
"It's got incredible depth, yet it’s free."
"In my opinion, Google Analytics fulfills the role it plays in a good way."
"The customizable reporting feature is important in general, and it helps with making data-driven decisions."
"As an SEO and digital marketing professional, the two features I have found the most valuable about Google Analytics are the Acquisition tracking and the Goal tracking."
"The User Explorer is a definite favorite because it allows us to pinpoint a user and check their entire journey through our website including all the events triggered and the pages visited."
"We finally selected SkyGlue primarily because it's the only product that automates in-page event tracking."
 

Cons

"Beginner users access the live help section a lot, because of how confusing it is, so it would not be bad if the function was located within the administration section."
"The sampling of data is definitely a pain point since we don't have an actual understanding of the data."
"It would be nice if Google Analytics provided all statistics, rather than a segment of the statistics."
"They can improve their Android app."
"Google stripped out search rankings with “not provided.” It upsets many who want to understand how well they are doing in searches."
"Some spam data is messing up the analytics report; Google should remove spam data."
"An area where I would like to see improvement in Google Analytics is the auto-syncing of functions in Google Tag Manager into Goal tracking."
"Sometimes, the statistics are not updated in real-time and it takes a little time."
"Event tracking is not realtime."
 

Pricing and Cost Advice

"The installation cost is really low and does not require a team with a super performance to run."
Information not available
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Top Industries

By visitors reading reviews
Financial Services Firm
10%
Computer Software Company
9%
Comms Service Provider
7%
University
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business15
Midsize Enterprise2
Large Enterprise1
No data available
 

Questions from the Community

What needs improvement with Google Analytics?
My general rating for Google Analytics 360 is nine out of ten, where ten is the best. This is the most important question regarding room for improvement. They could add new features or enhance exis...
What is your primary use case for Google Analytics?
For Google Analytics 360, I can describe a few use cases and their purposes.
What advice do you have for others considering Google Analytics?
Several positive aspects about the product stand out as advantages. Valuable insights can be gained from the unsampled reports available in the product. The cloud type needs to be specified whether...
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Earn 20 points
 

Also Known As

Google Attribution 360, Google Analytics 360, GA4
No data available
 

Overview

 

Sample Customers

Air Show Buzz, AlfaStrakhovanie, Amari, Global Tech LED, Klarna, La Tienda, Nissan Motor Company, Rasmussen College, Shoes of Prey, Twiddy
pureholidayhomes.com, Fitbook.com, infolinx, CheapSSLs, hjclass, Fixsr.com, Jobfully
Find out what your peers are saying about Amplitude, Snowflake Computing, Google and others in Web Analytics. Updated: April 2026.
890,124 professionals have used our research since 2012.